Sponsorship Strategy and

Emerging Trends

Ray Kopcinski, CMP

Million Dollar Round Table

• Not-For-Profit Association Formed in 1927

• Qualification Based Global Membership

• 38,000 + Members From 80+ Countries

• 400 + Companies Represented

• Three Major Yearly Meetings With Sponsorship Opportunities

Background / History – Million Dollar Round Table

Sponsorship Targets

Insurance

Companies

Financial

Product

Vendors

Case Study – Annual Meeting

2012

From Exhibit Hall to

ConneXion Zone

− Multi-Year vs. Ala Carte

• Partner vs. Vendor

• Venue (Event) Naming / Program Integration

• Quantitative “Reality” Checking

• On-Line / Social Media

− Closer Contact With Consumer

− Immediate Feedback

• Corporate Social Responsibility

− Environment

− Energy

Emerging Trends:

Sponsorship Strategy and

Emerging Trends

Ray Kopcinski, CMP

Million Dollar Round Table