SPORTS AND ENTERTAINMENT

INDUSTRY

Shelley BaileyElmira City School District

Sports and Entertainment Overview Enjoys most success in economically

stable countries Supplies audiences with sporting events,

music concerts, TV sitcoms and movie masterpieces

Product is an illusion, neither a good or service yet both at the same time

Movie stars, quarterbacks, rock stars and talk show hosts provide an escape from hard times-to all walks of life!

Sports and Entertainment Trends

Talk shows Professional

Sports Reality TV Pop Music Pop Culture

Sports and Entertainment Subdivisions Sports Entertainment Marketing Sponsorship Media

Sports and Entertainment Career Tracks Agent—represents client, usually of

professional or celebrity status Development Executive—work with

writers to turn ideas into scripts Publicity Coordinator—Markets

events Director of Sponsorships—attains

sponsors for event funding

Sports and Entertainment how to “break in”

Set goals Get

educated Gain

experience

Be mobile Network Market

yourself

http://www.idolonfox.com/home.htm

Sports and Entertainment Compensation

“Show me the money”

Large salary gaps within industry Salaries range from minimum

wage to millions depending on type of job, where its located and who one works for

Sports and Entertainment Major Players

IMG--www.imgworld.com Dreamworks--www.dreamworks.com Time Warner Nascar MGM Viacom Walt Disney

Sports and EntertainmentLove/Hate tips

Love Glamour Room to grow Relaxed

atmosphere Creativity

Hate Low starting pay Superficiality Egos Lack of

transferable experience

Sports and EntertainmentHigh School Sequence

Grade 9 Grade 10 Grade 11 Grade 12Software Applications

Accounting Career and Financial Management

Marketing Internship

Business Law

Math and Financial Applications

Multi-Media Presentation

Desktop Publishing

Intro to Marketing

Sports and Entertainment Marketing

Sports and EntertainmentPotential local employers

WETM Channel 18 Big Fox TV First Arena Clemens Center Elmira Jackals Hockey Elmira Pioneers

Baseball

Sports and EntertainmentTwo-Year College options

Corning Community College http://www.corning-cc.edu

Business Administration Major

Sports and Entertainment4-Year College Options Cornell School of Hotel Administration http://www.hotelschool.cornell.edu

Graduate Programs Master of Management in Hospitality (M.M.H.)

A two-year program with a unique emphasis on the hospitality and service industries

Sports and Entertainment

The Business of Fun!