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#SpreadtheGood Social Media Ambassador Toolkit

What is #SpreadtheGood?

#SpreadtheGood with The Dayton Founda on

Let’s show the Internet just how much good is happening in Greater Day‐ton! #SpreadtheGood is a two‐part social media campaign created by The Day

ton Founda on to celebrate and highlight the good work happening in Greater Dayton. Star ng on October 24, 2015 (Na onal Make a Difference Day), through Fri‐day, November 20, 2015, individuals, students, families, chari es and busi‐nesses in Greater Dayton will be encouraged to snap a photo of themselves performing a good deed on behalf of a local nonprofit and share it on social media using the #SpreadtheGood hashtag and tagging The Dayton Founda‐on on Facebook or Twi er. Photos submi ed during the first part of the

campaign will enter the nonprofit featured in the photo into the #SpreadtheGood ‐ Share to Give Community Challenge. This photo‐sharing challenge invites the community to help award a

one‐ me #SpreadtheGood grant in the amount of: $2,000 (first place) $1,000 (second place) $500 (third place) to the three organiza ons with the most shares on Facebook by noon on December 1, #GivingTuesday.

daytonfounda on.org #SpreadtheGood

#SpreadtheGood by the Numbers


Last year, The Dayton Founda on’s first #SpreadtheGood campaign helped more than 30 local organiza ons share their good work in Greater Dayton with more than 68,000 people on Facebook alone. Addi onally, the campaign awarded the first #SpreadtheGood grant, a $1,000 one‐ me unrestricted grant to 4 Paws for Ability. 4 Paws used the grant to help build their new facility. Watch the video to see last year’s results:

2014 #SpreadtheGood Campaign by the Numbers:

Helped 32 Dayton‐area nonprofits reach over 68,000 people (organically) in one week through the #SpreadtheGood photo album on Facebook

Received 36,000 impressions on Twi er

Tracked 198 tweets using the #SpreadtheGood hashtag

Collected more than 50 #SpreadtheGood photos shared on social media

Tallied more than 2,850 photo shares and over 280 retweets Last fall, 4 Paws for Ability, a nonprofit organiza on

that provides children with disabili es and military veterans with trained service dogs, got a boost with its mission from The Dayton Founda on’s #SpreadtheGood social media campaign.


2014 #SpreadtheGood Memorable Posts



Help Us Kick‐off the #SpreadtheGood Campaign on October 24


Swap Your Profile Pic for Good:

Show your support for the #SpreadtheGood campaign on Na onal Make a Difference Day (October 24, 2015). Par cipate in our online kick‐off ‐ Swap Your Profile Pic for Good. Download the icon pictured on the right and change your profile picture beginning at 7 a.m. on October 24, 2015, to show your support for the good things happening in our community and for the campaign. Also, encourage your friends to do the same. Let’s show the Internet how much good is happening in Dayton!

Download this icon at daytonfounda on.org/spreadthegood.html


Tell Friends How to Par cipate?


Part One: #SpreadtheGood Photo Entry

Follow: “Like” The Dayton Founda on on Facebook or follow us on Twi er.

Pick a Nonprofit: Volunteer for a local nonprofit. (Contact your favorite organiza on for available volunteer opportuni es.)

Snap an Ac on Shot: Snap a photo of yourself performing a good deed. (Photos of buildings or logos will not count.)

Share: Show the community how you #SpreadtheGood by uploading your photo to Facebook or Twi er using the hashtag #SpreadtheGood and tagging The Dayton Founda on.

Part Two: #SpreadtheGood ‐ Share to Give Community Challenge

"Like" The Dayton Founda on on Facebook.

On November 23 at noon, look for the 2015 #SpreadtheGood – Share to Give Community Chal‐lenge album on The Dayton Founda on’s Facebook page.

Share! Share! Share! Select your favorite organiza on’s photo and share it with your friends on Facebook. Likes are great, but they don't count. (Support mul ple organiza ons? You may share as many photos as you would like.)

Encourage your friends to keep sharing.

The first, second and third place organiza ons with the most photo shares will be awarded with a one‐me #SpreadtheGood grant ‐ first place $2,000 grant,

second place $1,000 grant or third place $500 grant.


Sample Social Media Posts


Download Samples Here

Tweets: Facebook Posts:

I #SpreadtheGood in Dayton! Help me highlight the good in our

Community. #SpreadtheGood with The Dayton Founda on

[tag]: Snap an ac on shot while volunteering with

us and share it on Facebook or Twi er using the

hashtag #SpreadtheGood and tagging The Dayton

Founda on. Your photo will enter an organiza on that you su‐

pport into a chance to receive a $500 ‐ $2,000 grant on

#GivingTuesday.

#SpreadtheGood and help enter [name of org] into a chance to receive a $2K grant from the @DaytonFdn. h p://bit.ly/1sXLUym

Help [name of organiza on] #SpreadtheGood w/

@DaytonFdn. Snap a volunteer pic and share it.

h p://bit.ly/1sXLUym

We've been entered into @DaytonFdn's Commu‐

nity Giving Challenge! Your shares could help

us receive a $2K grant on #GivingTuesday. h p://bit.ly/1sXLUym

Will you accept the challenge? Volunteer, tell

@DaytonFdn & SpreadtheGood in

#Dayton. Learn how: h p://bit.ly/1sXLUym

I #SpreadtheGood by [share how you make a difference]. Join me

#SpreadtheGood with The Dayton Founda on [tag].


Visit the following pages to find addi onal resources to help you #SpreadtheGood with The Dayton Founda on.

Website: daytonfounda on.org/spreadthegood.html

daytonfounda on.org/spreadthegoodguidelines.html Tumblr: h p://spreadthegooddayton.tumblr.com/

Ques ons? Contact our public rela ons officer, Soteria Brown.

Thank You!

spreadthegood social media ambassador ... - dayton foundation social media... · i #spreadthegood...

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