sse value constellation_group8b_2011
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TRANSCRIPT
- 1. WegiveyouFrom ValueChaintoValueConstellation: Designing
Interactive Strategy (1993)by Richard Normann and Radael Ramirezin
fewer and easierwords
Media Management 2011Group 8b: Charles Florman Lindeberg
Instructor: Robin TeiglandKarin Rimbck
Johanna Sjblom
Carl Waldenor - 2. The TraditionalValueChain
- Ourtraditionalvayofviewingvaluecreation is based on assumptionsand the modelsof an industrialindustry.
- 3. Accordingtothisview, everycompanyoccupies a position on a valuechain. (like an assembly line)(1)
- 4. ValueConstellation
x
The TraditionalValueChain
ValueConstellation: Co-productionofValue
- A changingenvironment The traditionalwayoflooking at valuecreation is outof fashion!
- 5. Instead, the authors stress that the successfulcompaniestoday (1993) do not just addvalue, theyreinvent it.
- 6. WithValueConstellationthe focus of the strategicanalysisshould not be so muchaboutcompany or industry, but the value-creating system itself, withinwhich different economicactors, worktogetherto co-producevalue.