Senesidesign Press ReleaseSenesidesign Press Release

Contents

• History

• The team at Senesidesign

• Specialist areas

• Prime areas of activity

Senesidesign UK90 Long Acre, Covent Garden,

London, WC2E 9RZwww.senesidesign.co.uk

Senesidesign SD&D srlVia Cesare Ajraghi, 26

20156 Milanowww.senesidesign.it

History - 1

Corrado Senesi founded SENESIDESIGN in Milan in 1980. The fi rm that began life as a one man operation has since transformed into what represents the successful completion of Corrado’s personal journey that saw him as a young boy take with enthusiasm, to both technical and artisan aspects of the family print-works, founded by his grandfather in 1924.

A passion for the graphic mark and its visual balance, for the chromatic spectrum’s lure on the imagination and an appreciation of the infi nite creative possibilities of paper and printing technology matured whilst in the family business. This forms the backbone of Corrado’s creative and professional development, which rapidly brought his company to work with international market leaders and their prestigious brands.

In no time at all, what started as a one man business just a year earlier developed into a partnership, establishing a solid base for future growth. 10 years later and with additional partners joining, this limited company continues to fl ourish from it’s headquarters in Via Ajraghi, Milan.

History - 2

New and important developments marked the 90s at SENESIDESIGN, but most notable of all is the implementation of IT solutions that by 1996 enabled the company to work completely digitally and to launch in 1997, with CPC BESTFOOD ITALY, the fi rst intranet videoconference in Italy.

Speed and an up-to-date technological interface, matched with the creativity and professionalism of the team at SENESIDESIGN, form the engine that incessantly pushes the fi rm forward and provides its clients with a responsive and competitive service, in tune with ever-evolving times and market expectations.

By 2006 SENESIDESIGN is an established agency ready to face the challenges of the wider European market and to that effect is joined by Tatiana Furlanetto as its International Account Manager.

On 1st September 2011, as a further step towards the international market, SENESIDESIGN opens its London base in Covent Garden with a dedicated Strategic Business Unit that enables the company to interact with the UK and markets outside the European Union.

The leading players of this new chapter in the company’s history are the professional collaborators in Italy who work with skill, commitment and enthusiasm to grow and develop the agency.

Together with their colleagues in the UK, headed by Laura Dunmow, Art Director, who brings to SENESIDESIGN over 25 years of experience in branding, packaging and new product design honed at BDFS, Ted Bates, Saatchi & Saatchi and The Saffron Partnership, of which she was a founder in 1994.

Tatiana Furlanetto

Laura Dunmow

The SENESIDESIGN team, a group effort

SENESIDESIGN employs the right mix of talented professionals, each operating within their own specifi c areas of competence but all with the shared awareness that only a coordinated team effort can support the client’s needs at every stage of the project, from initial concept to fi nal implementation.

As well as employing qualifi ed individuals in traditional agency roles (account managers, communication strategists, graphic designers, web-designers and art-buyers) the company has access to additional specialists, ranging from structural and packaging designers, to illustrators and mural artists, to food-writers and bi-lingual copy consultants (Italian-English, Italian-French, French-English).

“When we get involved in a new project, whilst focusing on market conditions and clients’ objectives, we like to get to grips with the commercial reality where the project will compete. We carry out targeted research and analyse the position of major competitors for a better understanding of consumer demands, enabling us to successfully fulfi l our client’s expectations”.

Corrado Senesi

From any point of view

This sentence will appear on www.senesidesign.co.uk web pages, launching this Autumn and featuring specifi c white background pages where to write the next chapter of SENESIDESIGN’s and SENESIDESIGN UK’s story. Two companies to form one agency that will thrive on the expertise and individuality of professionals formed by different schools and cultural backgrounds but with the same single objective: “nurturing, complementing, seamlessly integrating the creative vision”.

Our areas of expertise - 1

Food, Beverage and Pet Care are the areas where SENESIDESIGN has built a solid track record working with international brand leaders.

In the Food sector (fresh, frozen, confectionery, breakfast cereals and bars, snacks, diet and health food...) the agency has developed packaging, BTL material, POS and in-store events: from the fi rst packs in the BUITONI FRESCO range to the launch in Italy and Europe of NESQUICK SNACK, from BTL and POS material for ARENA FROZEN FOODS and OLIO SASSO to in-store campaigns developed for MOTTA and PARMACOTTO.

In the Beverage sector, SENESIDESIGN has been working from the start with the world leaders for mineral waters, beer, wine, soft drinks, and diet/health drinks. The development of functional designs, the creativity behind imaginative graphic treatments, the research into suitable materials and innovative solutions for easier transport – all the while mindful of ecological issues – have been instrumental in delivering key products for these markets, which include the fi rst branded six-pack for LEVISSIMA water, the pocket-size LEVISSIMA ISSIMA bottle, the fi rst special editions of S. PELLEGRINO water, BTL and POS material for the IRISH PUB GUINNESS project and the logo for BIRRA MORETTI’S 150 YEARS ANNIVERSARY.

Our areas of expertise - 2

Pet Care has been a major source of pride at SENESIDESIGN, the early 80s to work with Nestlé Italy on the launch in the Italian market for PURINA’s premier brands, including FRISKIES, GOURMET and BUFFET. Since then it has been collaborating with Nestlé Purina on many major projects, such as the development of the fi rst GOURMET GOLD pack, a conceptual milestone in packaging design for premium pet-food. Additionally, innovative multi- and promo-packs, original and effective POS material and imaginative in-store events have all contributed to SENESIDESIGN’s exciting expansion by establishing valuable relationships particularly with the Swiss market and the Nestlé European Headquarters in Lausanne.

SENESIDESIGN’s keen awareness of environmental issues puts the agency at the forefront of know-how in innovative materials and green technologies, a knowledge base that is regularly tapped into at the conceptual stages of every project.

Prime areas of activity:

• New Product Concept We maintain a keen awareness of market directions

to pinpoint new consumer demands.

We develop new product concepts and support the clientin monitoring their performance and the market response.

• Brand & Packaging Design

Tireless exploration, innovative ideas and attention to detailsupported by rigorous research are fundamental to our creativity.

We design and engineer packaging templates from initialconcept to mould design.

• BTL / POS / Promotional campaigns and events

We create effective tailor-made marketing campaignsto achieve maximum visibility and meet strategic targets.

We deliver high impact concepts, that are imaginative yet functional,on which we build eye-catching POS and in-store events.

We produce high-quality presentations that are effective in conveyinga new product’s appeal and its edge over competitors.

• Web Design With solid technical knowledge accrued since the initial stages

of the internet rise in popularity and ever-growing role in communication, SENESIDESIGN is able to evaluate their clients’ needs and translatethem into compelling online strategies.

We offer our clients homogeneous communication tools which are instrumentalin nurturing a dynamic dialogue between brands and their consumers.

SENESIDESIGN MILANO

SENESIDESIGN LONDON

Via Cesare Ajraghi, 26 - 20156 Milano

90 Long Acre, Covent Garden, London, WC2E 9RZ