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St John’s Wood District Centre

Shopping Area Health Check

January 2007

CONTENT

PART 1: EXECUTIVE SUMMARY

PART 2: MAIN REPORT

1.0 INTRODUCTION.......................................................................................................... 1

The Study..................................................................................................................... 1National and London Policy ......................................................................................... 1The London Hierarchy ................................................................................................. 2

2.0 DIVERSITY OF USE AND REPRESENTATION......................................................... 5

Introduction .................................................................................................................. 5Total Retail Floorspace ................................................................................................ 5Diversity of Use............................................................................................................ 6NLP’s Attitudinal Assessment ...................................................................................... 7Range of Shops and Services ..................................................................................... 7Quality of Shops and Services..................................................................................... 9Food Supermarkets ................................................................................................... 10Places to Eat and Drink.............................................................................................. 11Entertainment and Leisure Facilities .......................................................................... 13Mix of Use Summary.................................................................................................. 14

3.0 ST. JOHN’S WOOD’S ROLE AND CATCHMENT AREA ........................................ 16

Introduction ................................................................................................................ 16Catchment Area and Customer Profile ...................................................................... 16Main Purpose of Visit to the Centre ........................................................................... 20Duration and Frequency of Visit................................................................................. 23

4.0 BUSINESS PERFORMANCE.................................................................................... 25

Introduction ................................................................................................................ 25Business Trading Performance in St John’s Wood.................................................... 25Property Indicators..................................................................................................... 26Availability of Premises and Vacancy Levels ............................................................. 26Property Requirements .............................................................................................. 27Business Occupier’s Views on Rents and Rates ....................................................... 27

5.0 NLP’S AMENITY APPRAISAL.................................................................................. 29

Introduction ................................................................................................................ 29Day-Time Amenity Appraisal...................................................................................... 29Night-Time Amenity Appraisal.................................................................................... 29

6.0 ACCESSIBILITY AND MOVEMENT ......................................................................... 31

Introduction ................................................................................................................ 31Layout of the Centre .................................................................................................. 31Modal Split ................................................................................................................. 32Public Transport ......................................................................................................... 33Car Parking ................................................................................................................ 35Pedestrian Flow ......................................................................................................... 38Traffic Congestion...................................................................................................... 38Accessibility Summary ............................................................................................... 40

7.0 SAFETY AND CRIME................................................................................................ 41

Introduction ................................................................................................................ 41

Personal Safety.......................................................................................................... 41Business Security ...................................................................................................... 42Safety and Crime Summary ....................................................................................... 43

8.0 THE CENTRE’S ENVIRONMENT ............................................................................. 44

Introduction ................................................................................................................ 44Shopping Environment............................................................................................... 44Litter and Cleanliness ................................................................................................ 45Environmental Summary............................................................................................ 46

9.0 CENTRE BOUNDARY AND FRONTAGE DESIGNATIONS .................................... 47

Introduction ................................................................................................................ 47Defining St John’s Wood’s District Centre’s Boundary and Frontages ...................... 47Shopping Frontages................................................................................................... 47

10.0 RETAIL CAPACITY ANALYSIS................................................................................ 49

Introduction ................................................................................................................ 49Local Catchment Area ............................................................................................... 49Population and Spending........................................................................................... 49Existing Retail Floorspace ......................................................................................... 50Existing Spending Patterns 2006............................................................................... 50Operator Demand for Space...................................................................................... 53Development Opportunities........................................................................................ 53

11.0 SUMMARY OF THE DISTRICT CENTRE’S STRENGTHS AND WEAKNESSES ... 56

Strengths.................................................................................................................... 56Weaknesses .............................................................................................................. 56Opportunities.............................................................................................................. 57Threats....................................................................................................................... 57

APPENDICES

Appendix A - MethodologyAppendix B - PPS6 Measures of Vitality and ViabilityAppendix C - NLP’s Attractions AppraisalAppendix D - NLP’s Day-Time Amenity AppraisalAppendix E - NLP’s Night-Time Amenity AppraisalAppendix F - PMRS Pedestrian Flowcounts and thermal mapsAppendix G - In-street Visitor Survey ResultsAppendix H - Household Residents Survey ResultsAppendix I - Business Occupier Survey ResultsAppendix J - Land Use MapAppendix K - National and Local Policy - Centre Boundaries and FrontageAppendix L - Retail Capacity Assessment MethodologyAppendix M - Operator Requirements

Glossary

PART 1 – EXECUTIVE SUMMARY

i

The Study

Nathaniel Lichfield and Partners has undertaken a vitality and viability study of the 7

designated District Shopping Centres in Westminster. This report provides an analysis of St

John’s Wood. The Government (PPS6) advises local authorities to base their development

plans on assessments of their retail centres, and are advised to monitor the health of their

shopping centres.

St John’s Wood’s Current Role and Structure

St John’s Wood District Centre primarily serves local residents within its catchment area, and

further visitors from across west London. It also has an important role serving commuters,

as well as visitors from across London and beyond. The centre is made up of four primary

shopping streets (St John’s Wood High Street which becomes St Ann’s Terrace, and Circus

Road which becomes St John’s Wood Terrace), and the centre forms an ‘T’ shape. The

main concentration of A1 retail uses is located on St John’s Wood High Street. The centre is

ii

in close proximity to St. John’s Wood Underground tube station, and is approximately one

mile from Warwick Avenue, Marylebone and Edgware Underground tube stations.

St John’s Wood is the smallest of the 7 District Centres in Westminster, and has a

reasonable range of shops and services of good quality. The District Centre has a mix of

national multiples and a range of specialist and independent retailers. There is a poor

selection of food supermarket stores (although it does have a Tesco Metro) within the centre,

and as such St John’s Wood attracts a relatively low proportion of food and grocery shopping

trips.

The range of shops and services received mixed ratings by all respondents, while their

quality was rated relatively highly by visitors, residents and businesses. In addition to retail

facilities St John’s Wood has a good number of places to eat and drink, which were rated

highly. However, the centre lacks good entertainment and leisure facilities when compared

with the other 6 District Centres in Westminster.

St John’s Wood District Centre has an important local shopping role, and is deemed one of

the most important of the 7 District Centres in terms of its local shopping role, as it had the

highest proportion of local residents who had shopped there recently.

St John’s Wood attracts a narrow mix of customers, and this mix is broadly consistent with

the socio-economic characteristics of the local catchment area. The centre appears to

attract a higher proportion of AB and C2 and DE customers and a lower proportion of C1

customers when compared with the local catchment characteristics, which implies that St

John’s Wood attracts more affluent customers from elsewhere as well as its own catchment

area.

St John’s Wood’s catchment area has a higher proportion of high earning households

compared with the average for all of the centres surveyed, and a lower proportion of low

income households (under £25,000). The centre’s local catchment area appears to be the

most affluent of all the centres’ catchment areas.

Health Check Summary

A summary of the Health Check analysis is shown in Table 1 below. Factors highlighted gold

are rated as positive attributes in St John’s Wood. Factors highlighted as grey are negative

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attributes, while green represents neutral factors where views were mixed. St John’s

Wood’s rank amongst Westminster’s 7 District Shopping Centres is also shown.

Table 1 suggests that St John’s Wood rates relatively highly for most factors, with the

exception of the range of shop/services and food supermarkets and entertainment/leisure

facilities. Generally satisfaction levels are higher amongst visitors and residents than

business occupiers.

Table 1: Health Check Summary

Visitors’Views/Rank

Residents’Views/Rank

BusinessOccupiers’Views/Rank

NLP Analysis

Current Business Occupier Performance

n/a n/a Positive4th

n/a

Past Business OccupierPerformance

n/a n/a Neutral4th

n/a

Future Business OccupierPerformance

n/a n/a Neutral5th

n/a

Range of Shops/Services Positive5th

Neutral4th

Negative5th

Neutral

Quality of Shops/Services Very Positive2nd

Positive2nd

Positive2nd

Positive

Food supermarkets Neutral7th

Negative5th

n/a Positive

Places to Eat/Drink Very Positive2nd

Positive3rd

Positive4th

Positive

Entertainment/Leisure/Night-time facilities

Positive3rd/4th

Neutral5th

Negative4th

Neutral

Layout of centre Positive3rd

n/a n/a n/a

Bus services Very Positive1st

Neutral6th

n/a

Train/Underground services n/aVery Positive

1st Very Positive1st

n/a

Car parking availability Negative2nd

Very Negative5th

n/a

Car parking charges Very Negative3rd

Very Negative6th Very Negative

2ndn/a

Traffic congestion Neutral3rd

Negative2nd

Neutral3rd

n/a

Personal Safety Very Positive2nd

Neutral5th

n/a

Security n/aPositive

2nd Negative5th

n/a

Shopping Environment Positive3rd

Positive2nd

Positive2nd

n/a

Street cleaning n/a Very Positive1st

n/a Positive

Average Score – Over +1 = Very Positive, + 0.26 to +0.99 = Positive, +0.25 to -0.25 = Neutral, -0.26 to -0.99 = Negative, less than -1.00 = Very Negative.

In terms of its vitality and viability and general economic health this centre is still considered to be “healthy”, and this has not changed since the 2002 health check.

iv

Retail Capacity

Based on the survey results we estimate that St. John’s Wood District Centre’s market

penetration (or market share) within the local catchment area is as follows:

Comparison expenditure - 6%; i.e. 94% of the catchment area’s comparisonexpenditure is spent elsewhere – outside of St. John’s WoodDistrict Centre, and potentially outside the local catchmentarea, and

Convenience expenditure - 18%.

These figures indicate that the majority of expenditure (both comparison and convenience)

within the local catchment area is not spent within St. John’s Wood District Centre. For

comparison shopping Oxford Street/the West End attract a significant amount of shopping

trips. For convenience shopping there are a large number of destinations for local residents

to choose from, including Sainsbury’s and Waitrose at Finchley Road.

The quantitative floorspace capacity based on population and expenditure projections is 893

sqm gross by 2011, or 1,487 sqm gross by 2016. There are limited opportunities for major

development within or adjacent to the centre. There are no identified vacant or underused

sites near this centre. The additional retail floorspace may only be achieved by the

redevelopment of existing commercial floorspace to provide higher density development and

the change of use of non-retail uses to retail floorspace. The level of vacant units is very low.

The absence of development sites and the projected need for retail floorspace suggests that

the Council should continue to control and prevent the loss of existing Class A1 floorspace in

this centre.

Defining St. John’s Wood’s Centre Boundary and Frontages

The current Secondary Frontages are contiguous with the Core Shopping Frontages. The

land-use survey indicates that these Secondary Frontages still retain a predominance of

Class A1 to A5 uses and vacancy levels are low. Therefore, we believe there is no reason to

exclude any of the Secondary Frontages from the centre boundary.

The Council’s Adopted Unitary Development Plan (UDP) states that no more than 20% of St.

John’s Wood’s Core Frontage will be permitted to be used for non-A1 use and that more than

45% of this centre’s Secondary Frontage will be permitted to be used for non-A1 use. The

current proportion of Core Frontage in non-A1 usage is 24% and the current proportion of

v

Secondary Frontage in non-A1 usage is 68%. The policy criteria for both Core and

Secondary Frontages have been breached and exceed. The 20% and 45% threshold limits

need to be reviewed.

We believe the Council should review its frontage policies, considering the following options:

No change – keep the Core and Secondary Frontages as they are and keep the

current limits on non-A1 use (20% and 45%).

Change the non-A1 limit – keep the Core and Secondary Frontages as they are

but increase the current limits on non-A1 use, so they become more meaningful

perhaps 25% in the Core Frontage and 65% in the Secondary Frontage.

These options should be discussed by policy and development control officers at

Westminster.

PART 2 – MAIN REPORT

1

1.0 INTRODUCTION

The Study

1.1 Nathaniel Lichfield and Partners (NLP) were commissioned by Westminster City

Council to carry out a vitality and viability study of the 7 designated District Shopping

Centres in the City. This Health Check provides an analysis of St John’s Wood. A

summary of the methodology adopted is contained in Appendix A of this report.

1.2 This report provides a basis for assessing the vitality and viability of the District

Centre and for future monitoring of the 'health' of the District Centre. Westminster

carried out Health Check Appraisals in 1997 and 2002. In 1997, Health Checks for

46 centres were undertaken throughout Westminster. In 2000, four of these were

updated and two Health Checks for new centres were also undertaken. Health

Checks were undertaken in the 2002 study for all centres in Westminster. Health

checks for the 7 District Centres have been undertaken in 2006. Where possible

comparisons have been made with the results of these previous Health Checks.

National and London Policy

1.3 The Government advises local authorities to base their Development Plans and

policies on assessments of their retail centres, as set out in guidance contained within

Planning Policy Statement 6 (PPS6 revised) March 2005. Local authorities are

advised to monitor the health of their shopping centres and to regularly collect

information on key indicators. A list of key indicators, as set out at paragraph 4.4 of

PPS6, is shown in Appendix B of this report.

1.4 Policy 3D.1 within the London Plan: Spatial Development Strategy 2004 relates to

town centres, and this policy states that the Mayor and London Boroughs should:

“enhance access to goods and services and strengthen the wider role of town

centres, including UDP policies to:

Encourage retail, leisure, and other related uses in town centres, and discourage them outside the town centres;

Improve access to town centres by public transport, cycling and walking;

Enhance the quality for retail and other consumer service in town centres

2

Support a wide role for town centres as locations for leisure and cultural activities, as well as business and housing;

Require the location of appropriate health, education and other public and community servicing in town centres;

Designate core areas primarily for shopping uses and secondary areas for shopping and other uses and set out policies for the appropriate management of both types of area;

Undertake regular town centre Health Checks; and

Support and encourage town centre management, partnerships and strategies including the introduction of Business Improvement Districts in appropriate locations.”

1.5 This centre Health Check will form part of the background information to assist in the

preparation of policies and proposals in the Development Plan. This study will feed

into the preparation of relevant Development Plan Documents prepared as part of the

Council’s Local Development Framework, including the Core Strategy and the

shopping policies within the Development Control Policies Development Plan

Document (DPD).

The London Hierarchy

1.6 The London Plan sets out a hierarchy/classification of town centres across London,

i.e. International Centres (2), Metropolitan Centres (10), Major Centres (35) and

District Centres (160).

1.7 Knightsbridge and the West End are identified as the two International Centres, at the

top of the hierarchy of shopping centres in London. Both are within Westminster.

Metropolitan Centres are the main centres servicing the outer London Boroughs (e.g.

Bromley, Croydon, Kingston and Harrow). Major and District Centres are spread

across London. The City of Westminster has one Major Centre and seven District

Centres designated in the London Plan, although the Council classifies

Queensway/Westbourne Grove as a District Centre, and Edgware Road South as

‘CAZ Frontage’. St John’s Wood is categorised as a District Centre in the London

Plan. The London Plan indicates that this broad classification of centres should be

refined in the light of local circumstances through Development Plans.

1.8 The City of Westminster is divided into two zones in terms of retail policy, the Central

Activities Zone (CAZ) and CAZ Frontages; and areas outside the CAZ. The CAZ

3

contains the two International Centres in London; the West End and Knightsbridge;

other shopping areas such as Victoria Street, as well as numerous small parades and

individual shops. Outside the CAZ there are 7 District Centres and 39 Local Centres

designated in the UDP.

St John’s Wood and the Surrounding Area

1.9 St John’s Wood District Centre is located in the north of Westminster and is located

near the London Borough of Camden boundary. The centre serves residents in St

John’s Wood, Primrose Hill, Lisson Grove and other parts of west London, as well as

commuters and visitors from across London and beyond. The nearest competing

centre is Church Street/Edgware Road District Centre, Kilburn Major Centre to the

north west and Swiss Cottage to the north.

1.10 St John’s Wood centre is made up of four primary shopping streets (St John’s Wood

High Street which becomes St Ann’s Terrace, and Circus Road which becomes St

John’s Wood Terrace), and the centre forms an ‘T’ shape. St John’s Wood High

Street/St Ann’s Terrace extends approximately 22 metres from north-west to south-

east and Circus Road/St John’s Wood Terrace extends approximately 18 metres

south-west to north-east. The main concentration of A1 retail uses is located along St

John’s Wood High Street. The centre is in close proximity to St John’s Wood

Underground tube station, and Marylebone, Edgware Road and Warwick Avenue

Underground tube stations are all approximately a mile away.

5

2.0 DIVERSITY OF USE AND REPRESENTATION

Introduction

2.1 This section examines the mix of town centre uses within St John’s Wood District

Centre, and highlights changes since the 2002 Health Check Survey was undertaken.

For the first time the views of visitors, residents and business occupiers have also

been assessed and are included within the survey results. It should be noted that the

Use Classes Order has changed since the 2002 Health Check Reports were

undertaken, and Class A3 has now been broken down into three categories; Class A3

– restaurants/cafés, Class A4 – pubs/bars and Class A5 hot-food takeaways.

Therefore, direct comparisons are not always possible.

Total Retail Floorspace

2.2 Total retail floorspace in St John’s Wood is broken down in Table 2.1. In total, St

John’s Wood has 11,783 sqm of retail floorspace, which is unchanged since the 2002

survey. The total retail floorspace (11,783 sqm) is slightly above half the average

(22,492 sq. m) for the 7 District Centres combined, making it the smallest of all

Westminster’s District Centres. St John’s Wood has a higher proportion of A1

comparison retail and Class A2 use floorspace than the District Centre average.

Conversely, the centre has a lower than average proportion of Class A4 floorspace. It

also has no floorspace being used for Sui Generis or Class A5 uses. St John’s Wood

has the lowest vacancy rate (1.6%) of all 7 District Centres, suggesting that there are

high levels of demand for premises in the centre.

Table 2.1: Total Retail Floorspace

Use A1 - Conv A1- Comp A2 A3 A4 A5 SG Vacant TOTAL

Floorspace Sqm 1,791 6,482 1,658 1,543 122 0 0 187 11,783

Percentage 15.2% 55.0% 14.1% 13.1% 1.0% 0.0% 0.0% 1.6% 100.0%

District Centre Ave. 3,657 9,408 2,048 3,340 883 330 376 2450 22,492

District Centre Ave Percentage.

16.3% 41.8% 9.1% 14.8% 3.9% 1.5% 1.7% 10.9% 100.0%

Source: City of Westminster GIS System and Site Survey October 2006

6

Figure 2.1: Retail Floorspace in St John’s Wood

Retail Floorspace in St. John's Wood

A1- Conv15.2%

A1- Comp55.0%

A214.1%

A313.1%

A41.0%

A50.0%

SG0.0%

Vacant1.6%

Diversity of Use

2.3 St John’s Wood is a mixed-use centre, dominated by A1 Comparison shops, serving

local residents, comparison shoppers, workers and tourist visitors. This centre is the

smallest of Westminster’s District Centres. Similarly to the other District Centres, St

John’s Wood has a good selection of restaurants, cafés and services. The diversity

of uses represented in the centre is summarised in Table 2.2.

2.4 The overall number of units in St John’s Wood has decreased from 101 to 100 since

2002. Whilst the number of A1 units has remained the same, the diversity within the

class has changed significantly since 2002. The number of specialist independent

retailers has fallen to less than half its 2002 number (-18 units), while the number of

independent retailers has increased four-fold in the same time period (+27 units).

The number of national retailers has fallen (-4 units), as has the number of

convenience retailers (-5 units). The number of Class A2 uses has decreased from

15 to 12 and the number of Class A3 uses has also fallen (-3 units). In the A4 Class

(pubs/bars) the number of units has fallen by two-thirds (-2 units). Since 2002 the

number of vacant units has increased from 2 to 3 and the number of arts/culture units

has remained at 1. There are no hotels, health units, sui generis units or takeaways

in the defined District Centre.

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Table 2.2: Diversity of Uses

Use Class Number Number % %of Units of Units of Units of Units

2002 2006 2002 2006Class A1 Retail 71 71 70.3% 71.0%

Department/principlestores 0 0 0.0% 0.0%International retailers 0 0 0.0% 0.0%National retailers 14 10 13.9% 10.0%Specialist Independent 30 12 29.7% 12.0%Independent 9 36 8.9% 36.0%Convenience 18 13 17.8% 13.0%

Class A2 15 12 14.9% 12.0%Class A3 Restaurant/Café 8 12 7.9% 12.0% Class A3 Takeaway/Restaurant 1 0 1.0% 0.0% Class A4 Pubs/Bars 3 1 3.0% 1.0%Class A5 Takeaway 0 0 0.0% 0.0%Sui Generis 0 0 0.0% 0.0%VacantUnits 2 3 2.0% 3.0%Arts/Culture 1 1 1.0% 1.0%Healthuses 0 0 0.0% 0.0%Hotels 0 0 0.0% 0.0%TOTAL 101 100 100.0% 100.0%

Source: Land Use Survey May 2002 and October 2006

NLP’s Attitudinal Assessment

2.5 NLP’s attitudinal assessment of the attractions and amenity of the centre is

summarised in Appendix C. St John’s Wood’s overall attractions score has remained

unchanged since 2002 at 57.7% which is higher than the average across all 7 District

Centres of 42.3%. St John’s Wood is ranked 3rd out of Westminster’s 7 District

Centres in this respect. None of the District Centre’s ratings have changed since

2002, and this centre’s strengths remain as the quality of the retail environment,

including the prominence of food and specialist shops, and the quality of its

restaurants, and local services. Its weaknesses are still its poor range of

cultural/community events and the lack of sporting/leisure facilities.

Range of Shops and Services

2.6 In-street survey respondents were asked about their views on the range of shops and

services in St John’s Wood (Question 14 Appendix G). The results are summarised

in Table 2.3 below.

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Table 2.3: Visitors’ Views on the Range of Shops and Services (% of visitors)

St John’s Wood

Queensway/Westbourne

Grove

ChurchStreet/

Edgware

HarrowRoad

MaryleboneHigh Street

WarwickWay/

Tachbrook

PraedStreet

Very Good 18 28 12 12 61 4 10Quite Good 42 51 55 59 35 55 49Neither Good/Poor 16 11 28 19 2 31 20Quite Poor 12 1 6 8 2 4 13Very Poor 4 1 0 9 0 3 4Don’t Know 9 8 0 2 0 3 4Average Score 0.63 1.13 0.73 0.74 1.55 0.56 0.48Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.7 The numbers rating the centre for its range of shops and services as good

significantly outnumbered those suggesting it was poor. The average score was

+0.63, below the quite good mark (a score of zero is neutral i.e. neither good nor

poor). All centres achieved above neutral scores (above 0). St John’s Wood attained

the 5th best average score (+0.63), ahead of Warwick Way/Tachbrook Street and

Praed Street District Centres.

2.8 Residents interviewed in the household survey were asked a similar question

(Question 07 Appendix H) relating to the range of shops and services. The results

are summarised in Table 2.4 below.

Table 2.4: Residents’ Views on the Range of Shops and Services (% of residents)

St John’sWood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 14 19 9 14 43 10 7Quite Good 15 36 30 14 26 19 14Neither Good/Poor 38 28 31 30 19 37 29Quite Poor 26 7 21 23 6 20 27Very Poor 5 5 6 14 0 10 16Don’t Know 1 5 3 5 6 4 7Average Score 0.07 0.60 0.15 -0.09 1.11 -0.01 -0.34Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.9 The average score for St John’s Wood was around the neutral mark (+0.07).

Residents’ views were less positive than visitors’ views but this was a trend mirrored

across all of the District Centres. St John’s Wood was ranked 4th behind Marylebone

High Street, Queensway/Westbourne Grove and Church Street/Edgware Road in

terms of its range of shops and services. Within Westminster’s other District

Shopping Centres views on this subject amongst residents were mixed (i.e. scores

around neutral – zero).

2.10 Businesses in the centre were also asked about the range of shops and services

(Question 10 Appendix I), and the results are summarised in Table 2.5 below. The

9

views amongst businesses in relation to the range of shops and services in St John’s

Wood were largely negative, with an overall score below neutral (-0.35). These

figures suggest that businesses may be more concerned with the range of shops and

services than residents/customers. However, businesses’ views on this subject were

mixed in most of the other centres. Marylebone High Street was the only centre to

achieve a positive rating based on its business responses.

Table 2.5: Businesses’ Views on the Range of Shops and Services (% of businesses)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 6 4 4 0 31 0 0Quite Good 17 22 29 9 41 35 15Neither Good/Poor 28 39 25 27 21 24 19Quite Poor 28 17 21 36 2 31 31Very Poor 17 9 14 27 2 3 27Don’t Know 5 9 7 0 2 7 8Average Score -0.35 -0.05 -0.15 -0.82 0.98 -0.04 -0.75Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Quality of Shops and Services

2.11 In-street survey respondents were asked about their views on the quality of shops

and services in St John’s Wood (Question 14 Appendix G). The results are

summarised in Table 2.6 below.

2.12 The number of visitors rating St John’s Wood for its quality of shops and services as

good significantly outnumbered those suggesting it was poor. The average score

was +1.00 around the quite good mark. All centres achieved above neutral scores

(above zero). St John’s Wood achieved the 2nd best average score of all 7 District

Centres (0.99), behind only Marylebone High Street.

Table 2.6: Visitors’ Views on the Quality of Shops and Services (% of visitors)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet



(Question 07 Appendix H) and the results are summarised in Table 2.7 below. Again

the average score for St John’s Wood was positive (+0.68), although residents’ views

10

were less positive than visitors’ views. Generally residents’ views were less positive

than visitors’ comments in all of the District Centres. St John’s Wood was again

ranked 2nd behind Marylebone High Street. Within all of Westminster’s other District

Centres views amongst residents were mixed (i.e. scores around neutral i.e. zero).

Table 2.7: Residents’ Views on the Quality of Shops and Services (% of residents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 21 14 7 13 45 10 7Quite Good 36 38 21 20 43 16 23Neither Good/Poor 33 26 39 28 4 48 39Quite Poor 6 12 21 16 2 18 9Very Poor 2 5 9 19 0 4 11Don’t Know 2 5 3 4 6 4 11Average Score 0.68 0.45 -0.03 -0.09 1.39 0.10 0.05Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.14 Businesses in the centre were also asked about the quality of shops and services

(Question 10 Appendix I), and the results are summarised in Table 2.8 below.

Table 2.8: Businesses’ Views on the Quality of Shops and Services (% of businesses)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 6 0 4 0 31 0 0Quite Good 39 44 29 0 48 31 15Neither Good/Poor 22 30 29 55 12 31 19Quite Poor 22 0 18 18 2 24 35Very Poor 0 13 0 27 5 7 19Don’t Know 11 13 0 0 2 7 12Average Score 0.31 0.20 -0.21 -0.73 1.00 -0.07 -0.65Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.15 There were mixed views amongst businesses in relation to the quality of shops and

services in St John’s Wood District Centre, with an overall score being recorded as

just above neutral (0.31). Marylebone High Street was the only centre to achieve a

significant positive rating in this respect. Harrow Road and Praed Street achieved the

lowest scores in relation to businesses’ views on the quality of shops and services in

those centres.

Food Supermarkets

2.16 In-street survey respondents were asked about their views on the size quality of

supermarkets in St John’s Wood (Question 14 Appendix G). The results are

summarised in Table 2.9 below. All of the District Centres surveyed achieved a

positive score (above zero). St John’s Wood received the lowest average score

(0.17) of all 7 District Centres.

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Table 2.9: Visitors’ Views on Food Supermarkets (% of visitors)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet



(Question 07 Appendix H) and the results are summarised in Table 2.10 below. The

average scores for each centre were much lower than those achieved in the visitor

survey, with the exception of Marylebone High Street, which suggests local residents

are generally more dissatisfied with food store provision in the District Centres, than

District Centre customers. In St John’s Wood residents had mainly negative views on

supermarket provision with an average score below the neutral mark (-0.29). St

John’s Wood was ranked 5th ahead of Praed Street and Church Street/Edgware

Road in this respect. Within all of the other District Centres views amongst residents

were mixed (i.e. scores around the neutral zero mark).

Table 2.10: Residents’ Views on the Supermarkets (% of residents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 6 9 7 14 43 18 11Quite Good 13 17 16 20 36 30 18Neither Good/Poor 34 34 16 24 15 18 9Quite Poor 35 19 36 24 6 18 30Very Poor 10 7 20 13 0 11 21Don’t Know 2 14 6 5 0 5 11Average Score -0.29 0.02 -0.48 -0.01 1.15 0.28 -0.33Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Places to Eat and Drink

2.18 In-street survey respondents were asked about their views on the quality and number

of places to eat and drink in the centre (Question 14 Appendix G). The results are


12

Table 2.11: Visitors’ Views on Places to Eat and Drink (% of visitors)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet


2.19 The numbers rating St John’s Wood for the quality/number of places to eat and drink

as good significantly outnumbered those suggesting it was poor. The average score

was +1.24 there, well above the quite good mark. All of the District Centres achieved

above neutral scores (above 0). St John’s Wood achieved the 2nd best average

score (+1.24), behind only Marylebone High Street (+1.56).


(Question 07 Appendix H), and the results are summarised in Table 2.12 below.

Again the average score for the centre was positive (+0.67). St John’s Wood was

ranked 3rd behind Marylebone High Street and Queensway/Westbourne Grove.

Table 2.12: Residents’ Views on Places to Eat and Drink (% of residents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 20 29 13 8 47 15 9Quite Good 41 24 16 8 34 29 21Neither Good/Poor 23 24 21 14 13 21 18Quite Poor 11 10 16 20 0 15 18Very Poor 2 3 11 20 0 1 11Don’t Know 3 9 23 30 6 19 23Average Score 0.67 0.72 0.04 -0.55 1.36 0.51 -0.03Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.21 Businesses in St John’s Wood were also asked about places to eat and drink

(Question 10 Appendix I), and the results are summarised in Table 2.13 below. The

results were broadly comparable with residents’ views (Table 2.12), with an average

score of 0.60 being achieved.

13

Table 2.13: Businesses’ Views on Places to Eat and Drink (% of businesses)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 22 17 0 0 38 17 8Quite Good 22 44 36 18 50 45 42Neither Good/Poor 28 13 7 36 5 17 15Quite Poor 6 0 29 27 5 14 8Very Poor 6 4 25 18 2 3 8Don’t Know 17 22 4 0 0 3 19Average Score 0.60 0.89 -0.44 -0.45 1.17 0.61 0.43Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Entertainment and Leisure Facilities

2.22 In-street survey respondents were asked about their views on entertainment and

leisure facilities (day-time and night-time facilities) in St John’s Wood (Question 14

Appendix G). The results are summarised in Table 2.14 below.

2.23 Day-time entertainment/leisure facilities were rated more positively than night-time

entertainment/leisure facilities in this centre, however, both were rated positively. St

John’s Wood achieved the 3rd highest score for day-time facilities and the 4th highest

score for night-time facilities of all 7 of Westminster’s District Shopping Centres.

Table 2.14: Visitors’ Views on Entertainment and Leisure Facilities (% of visitors)

Day Time St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 13 7 9 1 13 4 4Quite Good 40 54 46 43 20 23 29Neither Good/Poor 12 13 26 14 13 13 18Quite Poor 3 3 10 10 8 15 12Very Poor 12 0 1 14 7 11 4Don’t Know 20 23 8 19 39 34 33Average Score 0.48 0.85 0.57 0.08 0.39 -0.08 0.22Night Time St John’s

WoodQueensway/Westbourne

Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 9 8 6 1 11 2 5Quite Good 28 43 46 44 26 23 24Neither Good/Poor 6 17 29 12 9 17 11Quite Poor 4 3 9 10 5 10 14Very Poor 14 0 2 14 7 15 6Don’t Know 39 30 7 19 42 33 40Average Score 0.21 0.79 0.50 0.10 0.50 -0.21 0.13Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006


(Question 07 Appendix H) relating to evening/night-time facilities. The results are

summarised in Table 2.15 below. St John’s Wood attained a negative score of -0.14,

which was the 5th best score in terms of its perceived quality of night-time facilities,

ahead of Church Street/Edgware Road and Harrow Road.

14

Table 2.15: Residents’ Views on Night-Time Facilities (% of residents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 3 10 6 4 17 7 4Quite Good 24 31 16 5 36 14 18Neither Good/Poor 28 17 21 15 23 23 23Quite Poor 14 17 11 15 2 20 14Very Poor 14 0 13 23 2 8 9Don’t Know 16 24 33 38 19 27 32

Average Score -0.14 0.45 -0.15 -0.78 0.79 -0.13 -0.07Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

2.25 Businesses in St John’s Wood were also asked about the entertainment and leisure

facilities (Question 10 Appendix I), and the results are summarised in Table 2.16

below. St John’s Wood received a negative score of -0.50 and was ranked 4th out of

all 7 District Centres; only Queensway/Westbourne Grove achieved a positive score

from businesses in response to this question.

Table 2.16: Businesses’ Views on Entertainment and Leisure Facilities (% of businesses)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 11 4 0 0 9 0 0Quite Good 0 30 4 0 24 31 4Neither Good/Poor 22 39 18 9 24 14 27Quite Poor 28 9 18 46 19 24 15Very Poor 17 0 46 45 17 21 46Don’t Know 22 17 14 0 7 10 8Average Score -0.50 0.37 -1.25 -1.36 -0.10 -0.38 -1.12Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Mix of Use Summary

2.26 A summary of the above analysis is shown in Table 2.17. Factors highlighted gold

are rated as positive attributes in St John’s Wood, those in grey are rated as negative

attributes, while green represents neutral factors where views were mixed. St John’s

Wood’s rank amongst Westminster’s 7 District Shopping Centres is also shown.

15

Table 2.17: Summary Analysis for Range/Quality of Facilities




NLP Analysis

Range of Shops/Services Positive5th

Neutral4th

Negative5th

Neutral

Quality of Shops/Services Very Positive2nd

Positive2nd

Positive2nd

Positive

Food supermarkets Neutral7th

Negative5th

n/a Positive

Places to Eat/Drink Very Positive2nd

Positive3rd

Positive4th

Positive

Entertainment/Leisure/Night-time facilities

Positive3rd/4th

Neutral5th

Negative4th

Neutral


16

3.0 ST. JOHN’S WOOD’S ROLE AND CATCHMENT AREA

Introduction

3.1 St John’s Wood District Shopping Centre’s role is demonstrated by the mix of uses

outlined in the previous section. In addition, the results of an in-street survey of

visitors to the District Centre, and the household survey of local residents provide

information on how customers use the District Centre and what catchment area the

centre serves. This section explores how the centre is used and the characteristics of

the centre’s customers and local residents.

Catchment Area and Customer Profile

3.2 About 87% of the in-street visitors in St John’s Wood indicated where they live by

postcode. Of those who gave their postcode, 50% were found to live within the local

postcode area, NW8. A further 22% lived within other West London postcodes and

17% lived in the rest of London. These results are consistent with the proportion

(44%) of visitors who walked to the centre. Around 9% of visitors to St John’s Wood

lived outside London. These results indicate that St John’s Wood’s primary role is

serving local residents (of postcode areas NW8, and other West London postcodes),

but also has an important role serving commuters as well as occasional visitors from

across London and beyond.

3.3 The household survey results indicated that over 90% of local residents in the St

John’s Wood catchment area had shopped at St John’s Wood during the last three

months. This was the highest figure out of the 7 District Centres. Of the residents

who regularly use this District Centre, nearly 90% indicated that they choose to shop

there because the centre is convenient to get to from home. These results suggest

that the centre has a very important local shopping role, perhaps one of the most

important of the 7 District Centres in Westminster. Household respondents were

asked (Question 11 Appendix H) which other shopping centres they use once a

month or more, the main centres were:

Oxford Street/the West End 36%;

Brent Cross 21%; and

O2 Centre, Finchley Road 10%.

17

Socio-Economic Characteristics

3.4 The SEG socio-economic characteristics of visitors interviewed within St John’s Wood

District Centre are shown in Table 3.1, and these are compared with visitors within

the other District Centres. The socio-economic characteristics obtained from the

household survey within the local catchment area of each centre are also shown in

Table 3.1.

Table 3.1: Scio-Economic Characteristics of Visitors and Residents (% of visitors and residents)

SEG of Visitors(%)

St John’s Wood


Grove

MaryleboneHigh St

WarwickWay/

TachbrookSt

PraedStreet

ChurchSt/

EdgwareRd

HarrowRd

AllCentres

ABProfessional/Managerial

54 25 37 22 25 5 12 26

C1Skilled Non-Manual

25 35 45 39 31 37 34 35

C2Skilled Manual

11 17 6 17 12 16 17 14

DESemi-Skilled/Unskilled

10 24 10 22 32 40 35 25

Refused 0 0 2 0 0 3 2 1SEG of Residents

(%)St John’s


Grove

MaryleboneHigh St

WarwickWay/

TachbrookSt

PraedStreet

ChurchSt/

EdgwareRd

HarrowRd

AllCentres

ABProfessional/Managerial

48 28 54 39 36 33 29 37

C1Skilled Non-Manual

30 47 31 27 40 28 26 33

C2Skilled Manual

7 11 7 7 6 13 12 9

DESemi-Skilled/Unskilled

7 8 8 18 13 18 27 15

Refused 8 7 0 9 5 8 6 6Source: NEMS Household and in- Street Surveys 2006 NB – SEG is Socio-Economic Group

3.5 St John’s Wood attracts a fairly broad mix of customers, and this mix is broadly

consistent with the socio-economic characteristics of the local catchment area.

However, the centre appears to attract a higher proportion of AB, C2 and DE

customers and a lower proportion of C1 customers when compared with the local

catchment characteristics, which implies that the centre attracts affluent customers

from outside of its catchment area. This pattern is only experienced in St. John’s

Wood; all of the other District Centres attract a lower proportion of the most affluent

customers than live in their catchment areas.

3.6 The proportions of visitors in St John’s Wood within each SEG differed from the

average for all 7 District Centres surveyed. St John’s Wood has more than double

the average proportion of AB visitors than the average across all centres (the highest

proportion amongst all 7 District Centres), and less C1, C2 and DE visitors than the

average across all 7 District Centres.

18

3.7 Local residents were also asked about their combined household income, the results

are shown in Table 3.2. A relatively high proportion refused to give details within all

areas. However, the results do provide a broad indication of the relative affluence of

each centre’s local catchment area.

Table 3.2: Household Income of Residents (% of residents)

Income £ St John’s Wood


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

ChurchSt/

EdgwareRd

HarrowRd

AllCentres

Below £25,000 16 20 25 31 27 48 50 31£25,000 – 50,000 18 19 24 22 22 19 15 20£50,000 – 100,000 13 14 14 16 18 7 8 13£100,000 + 25 18 20 7 13 6 6 13Don’t Know Refused

28 30 17 24 21 20 21 23

3.8 St John’s Wood’s catchment area has a higher proportion of high-earning households

(over £100,000) compared with the average for all of Westminster’s District Centres,

and a lower proportion of low-income households (under £25,000). The centre’s local

catchment area appears to be the most affluent of all of Westminster’s District

Centres.

Ethnicity

3.9 The ethnicity characteristics of visitors interviewed within St John’s Wood is shown in

Table 3.3, and this is compared with in-street visitors within the other District Centres.

The ethnicity characteristics obtained from the household survey within each centre’s

local catchment area is also shown in Table 3.3.

3.10 St John’s Wood attracts a fairly narrow mix of ethnic groups/customers, and this mix

is broadly consistent with the ethnicity characteristics of the local catchment area.

However, the centre appears to attract a higher proportion of Afro-Caribbean

customers (13% of all customers) when compared with the local catchment

characteristics (where 0% were found to be Afro-Caribbean) and a slightly lower

proportion of Asian customers (3% of all customers) and European customers (4% of

all customers) when compared with the local catchment characteristics (8% of local

residents surveyed and 10% of local residents surveyed respectively). Around two-

thirds of St John’s Wood’s customer base and residents, are of White-British origin

(64% of all customers) and (69% of local residents surveyed).

19

Table 3.3: Ethnicity of Visitors and Residents (% of visitors and residents)

Ethnic Group of Visitors

(%)

St John’s Wood


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

ChurchSt/

EdgwareRd

HarrowRd

AllCentres

White British 64 60 78 71 48 32 28 54Afro-Caribbean 13 12 3 7 3 17 13 10

Asian 3 0 1 4 21 22 20 10European 4 9 9 5 9 8 17 8

Other 6 15 9 10 11 13 12 12Refused 10 4 0 3 8 8 10 6

Ethnic Group of Residents

(%)

St John’s Wood


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

ChurchSt/

EdgwareRd

HarrowRd

AllCentres

White British 69 66 75 72 75 65 41 66Afro-Caribbean 0 6 0 4 1 6 22 5

Asian 8 3 9 2 6 6 5 5European 10 11 10 10 7 10 14 8

Other 9 7 6 5 7 9 6 12Refused 4 7 0 7 4 4 3 4

Source: NEMS Household and in- Street Surveys 2006

Car Ownership

3.11 Car ownership of visitors and residents is shown in Table 3.4.

Table 3.4: Car Ownership Amongst Visitors and Residents (% of visitors and residents)

Number of Cars owned by Visitors

(%)

St John’s Wood


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

ChurchSt/

EdgwareRd

HarrowRd

AllCentres

None 26 47 29 60 66 69 65 521 42 27 43 34 26 27 28 322 25 20 19 5 8 5 5 12

3+ 6 6 9 1 0 0 2 3Number of Cars

owned by Residents (%)

St John’s Wood


Grove

MaryleboneHigh St

WarwickWay/

Tachbrook St

PraedStreet

ChurchSt/

EdgwareRd

HarrowRd

AllCentres

None 22 38 39 38 34 57 49 401 50 41 36 49 51 29 37 422 16 16 22 11 10 9 10 13

3+ 10 2 3 0 1 1 0 2Refused 2 4 0 2 4 4 4 3

Source: NEMS Household and in- Street Surveys 2006

3.12 Car ownership amongst visitors interviewed in St John’s Wood was 73%,

considerably above the average for the 7 District Centres surveyed (48%). The

centre appears to attract a similar proportion of car owning in-street customers when

compared with the local catchment area’s characteristics (which suggests a higher

car ownership rate of 76%). The in-street visitor and household surveys identified

that most customers walk or use public transport to get to St John’s Wood District

Centre, but that a significant number use their car (just under 20% in both cases).

These results imply that car ownership may be an important issue affecting the vitality

and viability of the centre. However they also imply that local residents without

20

access to a car are more likely to shop in their local District Centre. This is a pattern

experienced within all of the District Shopping Centres/local catchment areas with the

exception of Marylebone High Street.

Main Purpose of Visit to the Centre

3.13 The survey of in-street visitors to St John’s Wood District Centre established the main

reason for their visit there (Question 01 Appendix G). The results, as shown in Table

3.5, provide a good indication of the centre’s current role.

Table 3.5: Main Purpose of Visit (% of all visitors)

Reason for Visit (%) St John’s Wood


Grove

MaryleboneHigh St

WarwickWay/

TachbrookSt

PraedStreet

Church St/Edgware

Rd

HarrowRd

Shopping for Food 27 51 27 40 14 56 40Shopping for Both Food and Non-Food

8 9 13 8 9 8 14

Shopping for Non-Food Goods 4 1 12 27 5 3 14Visit the Market 0 0 0 0 1 9 1Window Shopping 3 2 3 1 0 1 5Overall Proportion Shopping 59 75 72 84 55 76 73Services e.g. bank, PO, hairdresser

8 15 9 3 10 2 4

Work/Business Purposes 19 9 15 7 23 18 19Restaurant/Café/Public House 20 5 10 1 2 0 2Social/Leisure e.g. Meeting Friends, gym

3 3 1 7 5 4 4

To Have a Walk/Stroll Around 10 5 8 4 4 7 5Healthcare e.g. Doctor, Dentist, Optician

4 2 5 1 16 2 1

Tourism, e.g. Holiday, Day Trip 0 1 0 0 3 0 0Live here/going home 2 0 0 2 3 3 0School/College 0 8 0 3 2 0 3Other 6 3 5 7 9 1 2Source: NEMS Street Survey 2006

NB – Totals add to more than 100% because more than one purpose for visit was given by some respondents.

3.14 The majority of in-street respondents’ main purpose for visiting this centre was to

shop. The centre had the joint 2nd lowest proportion undertaking food shopping

(27%) out of the 7 District Centres. Only 12% of respondents suggested that non-

food shopping was a main purpose for their visit (either individually or a combined trip

with food shopping) which was the 3rd lowest proportion for all 7 District Centres.

21

Figure 3.1 – Main purpose of Visit

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Queen

sway

/Wes

tbou

rne

Grove

Mar

ylebo

neHigh

Street

War

wickW

ay/ T

achb

rook

Street

Praed

Street

St Joh

n'sW

ood

Churc

hSt/

Edgwar

eRoa

d

Harro

wRoa

d

Other

Live Here/going home

Healthcare

To Have a Walk/Stroll Around

Social/Leisure/Tourism

Restaurant/Café/Public House

Work/Business/Education

Services e.g. bank, PO, hairdresser

Window Shopping

Visit the Market

Shopping for Non-Food Goods

Shopping for Both Food and Non-Food

Shopping for Food

3.15 Of those who did not indicate shopping was a main reason for their visit, 34%

suggested they intended to do some shopping during their visit to St John’s Wood

(Question 02 Appendix G). Overall 59% of visitors mentioned some form of shopping

as one of their main purposes for their visit. These results suggest that a number of

trips to the centre have a multi-purpose, i.e. shopping and another activity, and that

the centre attracts a considerable number on non-shopping trips.

3.16 St John’s Wood had the highest proportion of in-street visitors visiting

restaurants/cafés/public houses (20%); this is double the next highest proportion

visiting restaurants/cafés/public houses in Marylebone High Street. St John’s Wood

also had the highest proportion of in-street visitors whose main purpose was to have

a walk or stroll around (10%). The centre had the joint lowest proportion of visitors

who were there attending school/college (0%), and the joint 2nd lowest proportion

there for social/leisure purposes (3%).

3.17 Just over a third (36%) of in-street visitors indicated that they intended to visit

leisure/entertainment facilities or to eat or drink during their visit (Question 05

Appendix G), compared with an average of 24% for all 7 of the District Centres. The

in-street surveys were undertaken during the daytime and interviews were conducted

22

in the main shopping area. Therefore, the in-street survey results will tend to

understate the social/leisure and restaurant/bar activities elsewhere in the centre, and

at other times of the day/evening.

Intended Visitor Purchases

3.18 In-street respondents were asked what they intended to buy during their visit

(Question 03 Appendix G). The majority of customers intended to buy food and

grocery items within all 7 District Centres. St John’s Wood had the 5th highest

proportion buying food and grocery goods (78%) of all of the District Centres. The

average spend on food and grocery goods there was £15.30 per customer (Question

04 Appendix G), which was the highest of the 7 District Centres surveyed and, well

above the overall average of £12.60. Most customers in St John’s Wood (61%)

stated they spent less than £20 on food and groceries.

Table 3.6: Intended Main Purchases (% of shopping visitors)

Type of Goods (%) St John’s Wood

QueenswayWestbourne

Grove

ChurchStreet/

Edgware

HarrowRoad

MaryleboneHigh St

Warwick Way/ Tachbrook

PraedStreet

Food and Groceries 78 95 89 84 68 84 57Newspapers/Magazines 9 1 6 19 3 13 3Confectionery/Tobacco 3 1 5 11 0 20 7Clothing/Footwear 6 3 1 18 13 2 24Furniture/Carpets/SoftFurnishings

0 0 0 0 3 1 0

Domestic Electrical 0 4 1 1 1 3 3Other electrical (TV/Hi-Fi)

0 1 0 1 1 0 0

Gifts/Jewellery/Chinaand Glass

3 1 0 2 1 2 3

Health/Beauty/ChemistItems

10 5 1 5 21 5 0

Books/CD’s/Videos/Toys/Hobbies

2 3 0 5 14 2 7

DIY/hardware/gardening 2 4 0 1 1 2 0Other household 2 0 1 4 4 4 0Flowers 2 0 4 0 0 1 0Other 5 1 0 1 6 7 11Don’t Know 5 0 5 2 3 3 8Source: NEMS Street Survey 2006

NB – Totals add to more than 100% because more than one product was suggested by some respondents.

3.19 For non-food shopping only 38% of customers across all 7 District Centres indicated

how much they would spend on non-food goods (38% intended to spend nothing). In

St John’s Wood only 18% of customers suggested they would spend nothing on non-

food goods. However, 43% suggested they did not know how much they would

spend, which may imply that a reasonably high proportion of customers had visited

the centre to browse rather than to specifically to buy certain products. Therefore,

non-food shops in the centre may, to a certain extent, rely on high footfall, window

shopping and impulse purchases. The average expenditure (of customers who knew

23

how much they would spend) was £13.60 per customer in St John’s Wood, which is

lower than the average for all 7 District Shopping Centres of £14.90.

Figure 3.2 – Intended Main Purchases

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Queen

sway

/Wes

tbou

rne

Grove

Mar

ylebo

neHigh

Street

War

wickW

ay/ T

achb

rook

Street

Praed

Street

St Joh

n'sW

ood

Churc

hSt/

Edgwar

eRoa

d

Harro

wRoa

d

Other/Don'tknow

Other household

DIY/hardware/gardening

Books/CD's/Videos/Toys/ Hobbies

Health/Beauty/Chemist Items

Gifts/Jewellery/China and Glass

Other Electrical (TV/Hi-Fi)

Domestic Electrical

Furniture/Carpets/Soft Furnishings

Clothing/Footwear

Confectionery/Tobacco

Newspapers/Magazines

Food and Groceries

3.20 Only 6% of in-street visitors to St John’s Wood intended to buy clothing and footwear,

which was amongst the lowest proportion of all 7 District Centres.

Duration and Frequency of Visit

3.21 Table 3.7 shows the time in-street visitors intended to spend in St John’s Wood

District Centre. The overall average length of stay there was approximately 57

minutes, which was the 2nd highest in the 7 centres surveyed, behind only

Queensway/Westbourne Grove, and above the average for all of Westminster’s

District Centres combined (50 minutes).

24

Table 3.7: Duration of Visit

Duration of Visit % of Respondent

0-15 min 1116-30 min 3031 min-1 hour 181-1½ hours 111½-2 hours 72-3 hours 4Over 3 hours 4Don’t Know 13Average Duration 57 minutesOther Centres Average Duration of VisitQueensway/Westbourne Grove 73 minutesSt John’s Wood 57 minutesMarylebone High Street 49 minutesHarrow Road 48 minutesPraed Street 48 minutesChurch St./Edgware Rd 43 minutesWarwick Way / Tachbrook Street 43 minutesAverage for All Centres 50 minutes

Source: NEMS Street Survey 2006

3.22 Table 3.8 indicates that the majority of in-street respondents in St John’s Wood visit

the centre regularly with 58% visiting once a week or more, although 22% never visit

the centre (i.e. they were interviewed during their first visit to the centre). The

average number of visits per week is 1.9, just below the average for all 7 of the

District Centres.

Table 3.8: Frequency of Visit and Average Frequency

Frequency of Visit % of Respondents

Everyday 232-3 times a week 25Once a week 10Once a fortnight 7Once a month 9Less than once a month 4Never 22Don’t Know 2Average visits per week 1.9 per weekOther Centres Average FrequencyWarwick Way / Tachbrook Street 2.7 per weekChurch St./Edgware Rd 2.5 per weekQueensway/Westbourne Grove 2.3 per weekMarylebone High Street 2.2 per weekHarrow Road 1.9 per weekSt John’s Wood 1.9 per weekPraed Street 1.5 per weekAverage for All Centres 2.1 per week

Source: NEMS Street Survey 2006

25

4.0 BUSINESS PERFORMANCE

Introduction

4.1 The business occupier survey results provide information on how trading performance

is perceived within the 7 District Centres surveyed. The canvas of operators provides

information on the level of demand for premises within each centre. In addition,

trends in rental levels can indicate how a centre is performing.

Business Trading Performance in St John’s Wood

4.2 Postal questionnaire responses were received from 18 businesses within this District

Centre. Most of these respondents (83%) were long established businesses who

have been located in the centre for over 5 years. Businesses were asked to describe

their current, past and expected future trading performance.

Table 4.1: Businesses’ Views on Trading Performance (% of businesses)

CurrentPerformance

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 11 4 7 18 12 14 8Good 33 22 18 18 36 28 31Satisfactory 28 48 39 46 36 38 38Poor 28 26 32 9 12 17 19Don’t Know 0 0 4 9 4 3 4Average Score 0.28 0.04 0.00 0.50 0.50 0.39 0.28Past Performance(last 12 months)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Improved 22 22 14 18 45 31 42Stayed the same 45 35 32 27 24 28 15Declined 33 39 50 36 26 38 39Don’t Know 0 4 4 18 5 3 4Average Score -0.11 -0.18 -0.37 -0.22 0.20 -0.07 0.04Future Performance(next 12 months)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Improve 22 43 18 27 55 52 31Stay the same 67 35 43 27 24 24 39Decline 6 22 21 9 7 17 15Don’t Know 5 0 18 37 14 7 14Average Score 0.18 0.22 -0.04 0.29 0.56 0.37 0.18Average Score – Very good=2, Good/improve = 1, satisfactory/stay the same r= 0, Poor/decliner= -1.Source: NEMS Street Survey 2006

4.3 Business occupiers’ views on current trading performance in St John’s Wood were

quite mixed with slightly higher numbers suggesting performance was ‘good/very

good’ than those suggesting it was ‘poor’. Just under a third of respondents describe

their performance as satisfactory. More businesses (33%) suggested performance

had declined during the past 12 months than those who suggested it had improved

(22%). Nevertheless businesses appear to be relatively optimistic about future

26

trading performance with 22% expecting an improvement over the next 12 months,

compared with 6% expecting a decline.

Property Indicators

4.4 The comparative performance and importance of shopping centres can be measured

by Zone A rental levels for retail property. Published information is available for some

centres in central London, including Queensway/Westbourne Grove and Marylebone

High Street, as shown in Table 4.2. However, published information is not currently

available for St. John’s Wood. In 1997 Zone A rents in St. John’s Wood were £699

per sqm comparable with Westbourne Grove and Notting Hill Gate and above

Marylebone High Street. In 2002 Zone A rents were £1,184 per sqm in St. John’s

Wood, lower than in Westbourne Grove, Queensway and Notting Hill Gate.

Table 4.2: Zone A Retail Rents (£ Per Sqm)

Centre 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006

Oxford Street 3767 5651 5113 4844 4844 5059 5167 5221 5490 5651

Kensington High St 2153 2422 2153 2691 3229 33229 3444 3283 3283 2960

Westbourne Grove 700 700 861 1076 1615 1938 2153 2099 2260 2422

Notting Hill Gate 700 700 861 1292 1399 1507 1507 1615 1615 1776

Queensway 1076 1076 1292 1615 1615 1615 1615 1668 1722 1776

Marylebone High St 538 915 1023 1292 1292 1292 1399 1399 1399 1453

Edgware Road 646 646 1292 1292 1292 1292 1292 1346 1346 1346

Baker Street 861 861 915 1076 1184 1184 1184 1184 1238 1292

Portobello Road - - - - - 1076 1076 10760 1076 12383

Wigmore Street 484 646 753 861 1076 1076 1076 1076 1076 1184

Source: Colliers CRE In-Town Retail Rents

4.5 These figures demonstrate Oxford Street’s dominant position at the top of the

shopping hierarchy. Rental levels in St. John’s Wood are comparable with many

other central London centres and rental growth has been relatively strong.

Availability of Premises and Vacancy Levels

4.6 There were 3 vacant units in St John’s wood at the time of survey. The vacancy rate

here (3.0%) is significantly below the national average for shopping centres of over

10%. The number of vacant units in St John’s Wood has risen by just one unit since

2002, from 2 to 3 suggesting continued strong demand for premises here. This low

level of vacancy suggests that demand for premises is strong and there are limited

opportunities for new occupiers seeking representation in the centre.

27

Property Requirements

4.7 A postal questionnaire was sent to over 300 national and regional multiple retailers

and leisure operators, in order to ascertain their potential space requirements in the 7

District Centres in Westminster. A summary of the results is shown in Appendix M.

This canvas of operators confirmed only three specific requirements for St John’s

Wood.

Business Occupier’s Views on Rents and Rates

4.8 Businesses were asked about their views on rents and rates in St John’s Wood

(Question 10 Appendix I). The results are summarised in Table 4.3 below. The

number of businesses suggesting rents and rates were poor (i.e. too high)

significantly outnumbered those suggesting they were good. The average score in all

of the District Centres combined was below zero (i.e. below neutral). In general

dissatisfaction was slightly worse for rates rather than rents; however, in St. John’s

Wood it was the other way round with rents being perceived to be particularly high.

4.9 St John’s Wood was rated worst in terms of high rents and in terms of rates. Nearly

78% of businesses in the centre suggested that high overheads/rents were a main

issue constraining their business.

4.10 Based on our experience of similar business surveys across the country rents and

rates are usually a major issue and bone of contention amongst businesses in town

centres.

28

Table 4.3: Businesses’ views on Rents and Rates

Average Score – Very Good=5, Quite Good=4, Neither Good nor Poor=3, Quite Poor=2, Very Poor=1Source: NEMS Street Survey 2006

Rents St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 0 0 0 0 0 0 0Quite Good 6 0 11 0 12 21 4Neither Good norPoor

17 44 32 64 45 21 19

Quite Poor 6 4 18 0 17 28 23Very Poor 44 30 14 9 19 17 23Don’t Know 11 9 14 27 2 10 4Not Answered 17 13 11 0 5 3 27Average Score -1.23 -0.83 -0.48 -0.46 -0.46 -0.48 -0.94Rates St John’s


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 0 0 0 0 0 0 4Quite Good 6 4 4 9 5 7 4Neither Good norPoor

22 22 21 36 41 31 15

Quite Poor 6 35 21 18 26 24 19Very Poor 50 22 32 18 19 28 39Don’t Know 6 9 7 18 5 7 4Not Answered 11 9 14 0 5 3 15Average Score -1.20 -0.89 -1.05 -0.56 -0.66 -0.81 -1.05

29

5.0 NLP’S AMENITY APPRAISAL

Introduction

5.1 NLP undertook an amenity appraisal during the day-time and during the night-time in

November 2006. This appraisal was also undertaken in 2002, which allows

comparisons to be made.

Day-Time Amenity Appraisal

5.2 The day-time amenity rating for St John’s Wood District Centre has improved since

2002, having risen from 80.4% to 84.8%; its ranking has remained at 2nd out of the 7

District Centres, behind Marylebone High Street. St John’s Wood scores highly on

the majority of factors, and has particular strengths in environmental issues. Only

one category was rated as poor in St John’s Wood’s day-time amenities appraisal

which was ‘promotion/street events’. There has been a notable improvement since

2002 in the lessening of the presence of refuse bags on the street, and there have

been no obvious deteriorations in other regards.

Night-Time Amenity Appraisal

5.3 St. John’s Wood’s night-time appraisal rating has remained constant since 2002 at

86.8%, with its ranking having risen from 2nd to joint 1st out of the 7 District Centres

due to a slight fall in Marylebone High Street’s overall rating. Its strengths are again

manifold, but lie mainly in the feeling of security. Its main weakness at night is

identified as the presence of refuse bags on the street. A notable improvement

made since 2002 is in the quality of street lighting whose rating has risen from

‘average’ to ‘good’.

30

National Multiple Retailers in St John’s Wood St John’s Wood Library

Period Buildings Well maintained streetscape.

Outdoor Seating along wide pavement. Good quality Street Lighting.

31

6.0 ACCESSIBILITY AND MOVEMENT

Introduction

6.1 Accessibility to St John’s Wood District Centre and pedestrian movement within the

centre has been examined based on the following elements of work:

an analysis of public transport linkages;

NLP’s on site visits during the day and night -time;

analysis of the in-street survey results to establish visitors’ views;

analysis of the household survey results to establish local resident visitors’ views; and

analysis of the business postal survey results to establish local occupiers’ views.

Layout of the Centre

6.2 St John’s Wood District Centre is made up of four primary shopping streets (St John’s

Wood High Street, becoming St Ann’s Terrace and Circus Road becoming St John’s

Wood Terrace), and the centre forms a ‘T’ shape. The centre is in close proximity to

St John’s Wood Underground tube station, and is approximately one mile from

Marylebone, Edgware Road and Warwick Avenue Underground tube stations.

6.3 In-street survey respondents were asked about their views on the layout of the centre

(Question 14 Appendix G). The results are summarised in Table 6.1 below.

Table 6.1: Visitors’ Views on the Layout of the Centre (% of visitors)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet


6.4 The number of in-street visitors rating St John’s Wood District Centre’s layout as good

significantly outnumbered those suggesting it was poor. The average score was

+0.87, which is around the quite good mark (a score of zero is neutral i.e. neither

good nor poor). All of Westminster’s District Centres achieved above neutral scores

32

(above 0). St John’s Wood achieved the 3rd best average score (+0.87), behind

Marylebone High Street and Queensway/Westbourne Grove.

Modal Split

6.5 Respondents to the in-street visitor survey were asked (Question 07 Appendix G)

how they had travelled to St John’s Wood District Centre. The results are

summarised in Table 6.2 below. In addition, residents interviewed in the household

survey (those who have shopped in St John’s Wood during the past 3 months) were

asked how they normally travel to the centre (Question 08 Appendix H). The results

are summarised in Table 6.3 below.

Table 6.2: Visitors’ Mode of Travel (% of Visitors)

Travel Mode St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Walked 44 58 60 45 51 78 31Car (Driver) 20 0 4 4 6 2 3Car (Passenger) 1 0 0 1 2 2 2Motorbike/Scooter 0 0 0 0 2 0 0Bus/Coach 4 7 26 27 7 9 34Train/Tube 26 32 8 17 26 6 28Taxi 4 3 1 0 3 1 1Bicycle 1 0 2 6 2 3 1Other 0 0 0 0 3 0 0Source: NEMS Street Survey 2006

6.6 The majority of visitors had walked to the centre (44%), and a fairly high proportion

had travelled by train/tube (26%). The proportion of visitors who had travelled by car

was just over a fifth (21%), which was by far the highest amongst all 7 centres

surveyed. Only a small proportion of visitors had travelled by bus to the centre (4%),

which is the lowest amongst all of the centres.

6.7 The household survey results indicate (unsurprisingly) that local residents are more

likely to walk to the centre (58%) or use the bus (10%), than visitors in general. The

results also suggest that local residents do not usually use the tube, but that a fifth of

local residents drive to St John’s Wood. The results suggest that visitors from outside

the local catchment area are more likely to use the tube, explaining the high numbers

of train/tube users recorded in St John’s Wood in-street surveys (Table 6.2).

33

Table 6.3: Local Residents’ Mode of Travel (% of Respondents)

Travel Mode St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Walked 58 69 79 77 81 88 84Car (Driver) 20 7 4 4 6 4 5Car (Passenger) 0 0 1 1 2 1 0Motorbike/Scooter 0 0 0 0 2 0 0Bus/Coach 10 19 11 13 2 4 7Train/Tube 2 0 3 0 0 2 0Taxi 0 0 0 0 0 0 2Bicycle 0 2 1 3 2 6 0Don’t Know 11 0 0 3 3 1 2Source: NEMS Street Survey 2006

Public Transport

6.8 St John’s Wood has excellent accessibility by public transport in most directions.

There is one tube station (St John’s Wood) located very close to the centre, served by

the Jubilee line. Three further tube stations (Marylebone, Warwick Avenue and

Edgware Road) are within walking distance of the centre (approximately one mile

away), and cumulatively are served by the Bakerloo line and the circle and district

lines. St John’s Wood District Centre has excellent tube access to the Finchley, West

Hampstead, Wembley, Queen’s Park and Kilburn areas to the north, the Notting Hill,

Kensington, Oxford Circus, Charing Cross, Lambeth and Westminster areas to the

south, and the London Bridge area to the south-west. These linkages help to

generate the high proportion (26%) of visitors travelling by tube to the centre.

6.9 The centre is served by seven bus routes (Nos. 82, 46, 139, 13, 113, 187 and 139).

There are three routes serving the Finchley and Golders Green areas to the north

(Nos. 82, 13 and 187). The Edgware area to the northeast is served by the No. 113

bus route. The No. 46 bus serves the Camden and Holborn areas to the east while

Oxford Circus, Trafalgar Square and Waterloo areas to the southeast are served by

the No. 13 bus, the No. 139 bus and the No. 113 bus. Bus linkages to the southwest

are also good, with bus route numbers 46 and 187 serving the Maida Vale and

Queen’s Park areas. The Brent Cross and West Hampstead areas to the northwest

are served by the No. 139 bus and the No. 189 bus. Local residents interviewed in

the household survey were asked to rate St John’s Wood in terms of public transport,

and the results are in Table 6.4 below.

34

Table 6.4: Residents’ Views on Public Transport Accessibility (% of Respondents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 49 33 34 28 17 25 39Quite Good 27 36 31 39 19 31 39Neither Good/Poor 7 12 13 15 13 10 4Quite Poor 2 3 4 1 4 8 0Very Poor 0 3 3 5 17 1 4Don’t Know 15 12 14 11 30 25 14Average Score 1.45 1.04 1.05 0.94 0.21 0.93 1.24Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.10 The numbers rating public transport accessibility as good in St John’s Wood

significantly outnumbered those suggesting it was poor. The average score there

was +1.45, which is between the quite good and the very good mark (a score of zero

is neutral i.e. neither good nor poor). All 7 of Westminster’s District Shopping Centres

achieved above neutral scores (above 0). St John’s Wood achieved the best average

score for public transport accessibility (1.45), considerably higher than the average

score for all 7 District Centres (+1.04).

6.11 Visitors interviewed in the in-street survey were asked to rate the centre in terms of

bus services, and the results are show in Table 6.5 below.

Table 6.5: Visitors’ Views on Bus Services (% of Respondents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 35 12 10 19 4 21 29Quite Good 22 39 66 66 14 50 52Neither Good/Poor 5 27 22 3 4 3 4Quite Poor 3 5 1 4 5 3 3Very Poor 3 1 0 0 13 2 1Don’t Know 32 17 1 8 60 22 11Average Score 1.25 0.67 0.86 1.08 -0.22 1.09 1.20Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.12 Again the numbers rating bus services as good in St John’s Wood significantly

outnumbered those suggesting it was poor, and the average score here was +1.25.

All 7 of Westminster’s District Shopping Centres achieved above neutral scores

(above 0), except Marylebone High Street which is less well served by bus services.

St John’s Wood was again ranked top of the 7 District Centres in this respect.

6.13 Businesses in St John’s Wood were also asked to rate the centre in terms of public

transport, and the results are shown below in Table 6.6.

6.14 St John’s Wood scored positively with businesses both for its bus and train/tube

services. However, the average score for bus services was +0.25, which is

35

considerably lower than the score given by visitors, and leaves the centre ranked 6th

out of the 7 District Centres, ahead only of Marylebone High Street. Conversely,

businesses ranked St John’s Wood top in terms of its train/underground services; its

average score being +1.14.

Table 6.6: Businesses’ Views on Public Transport Accessibility (% of businesses)

Bus Services St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 6 13 14 18 0 10 31Quite Good 33 35 50 18 29 59 38Neither Good/Poor 11 13 14 18 17 17 23Quite Poor 6 9 4 0 12 7 0Very Poor 11 0 4 9 26 0 0Don’t Know 33 30 14 36 17 7 8Average Score 0.25 0.75 0.79 0.57 -0.43 0.78 1.08Train/Underground

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 11 26 11 0 7 24 31Quite Good 67 30 54 9 50 62 46Neither Good/Poor 0 22 14 36 24 10 11Quite Poor 0 4 7 0 7 3 4Very Poor 0 4 7 0 7 0 0Don’t Know 22 13 7 55 5 0 8Average Score 1.14 0.80 0.58 0.20 0.45 1.07 1.13Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Car Parking

6.15 Car parking is relatively limited within this centre with double yellow lines throughout,

although there is some metered car parking in side streets. The in-street survey

results suggest that the proportion of visitors travelling by car to this centre is

relatively high. Respondents were asked about their views on the availability and

cost of car parking here (Question 14 Appendix G). Local residents were asked a

similar question in the household survey (Question 07 Appendix H). The results are

shown in Table 6.7 below.

6.16 Although a relatively large proportion of visitors travelled by car to this centre, around

80% did not; as a result a high proportion of respondents indicated they did not know

about car parking availability and charges (25% and 36% respectively). Of those who

did express a view, the numbers rating car parking availability and charges as poor in

St John’s Wood significantly outnumbered those suggesting it was good. The

average scores were -0.70 and -1.05 respectively, which is around the quite poor

mark (a score of zero is neutral i.e. neither good nor poor). All 7 of the District

Centres achieved below neutral scores (below 0) with the exception of Church

Street/Edgware Road. St John’s Wood achieved the 2nd best average score for

parking availability (-0.70), just above the average score for all of Westminster’s

36

District Centres (-0.86), and the 3rd best score for charges (-1.05), again above the

average for all of Westminster’s District Centres (-0.96).

Table 6.7: Visitors’ Views on Availability of Car Parking and Parking Charges (% of respondents)

Availabilityof Parking

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 2 2 6 0 2 2 0Quite Good 17 11 34 2 5 9 3Neither Good/Poor 12 6 27 3 4 3 2Quite Poor 17 10 17 7 7 5 6Very Poor 28 32 5 31 18 19 19Don’t Know 25 39 11 57 64 62 70Average Score -0.70 -0.97 0.23 -1.55 -0.94 -0.80 -1.32Parking Charges St John’s


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 2 2 6 0 2 1 0Quite Good 20 7 38 0 2 3 0Neither Good/Poor 11 7 22 5 6 7 0Quite Poor 5 7 16 11 4 8 9Very Poor 26 34 6 26 22 18 13Don’t Know 36 43 13 58 64 63 78Average Score -1.05 -1.12 0.24 -1.49 -1.17 -1.60 -0.53Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.17 The views of local residents in the St John’s Wood catchment area were similar to

those of its in-street visitors with an average score of -1.02 being recorded, marginally

worse than the average for the 7 District Centres (-0.90). In accordance with these

relatively negative views regarding car parking, 18% of household survey

respondents (Question 12 Appendix H) suggested they would shop more often in St

John’s Wood if there was more or cheaper car parking. Therefore improving car

parking may increase the attraction of the centre; however, it may also exacerbate

traffic congestion and result in a reduction in the use of public transport, and reduce

the environmental/aesthetic quality of the centre.

Table 6.8: Residents’ Views on Availability of Car Parking and Parking Charges (% of residents)

Availability/Price of Parking

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 0 2 4 8 6 4 2Quite Good 2 7 6 11 2 6 7Neither Good/Poor 15 14 7 11 13 3 2Quite Poor 22 7 11 9 19 12 7Very Poor 21 22 27 33 17 22 41Don’t Know 40 48 44 28 43 53 41Average Score -1.02 -0.80 -0.92 -0.67 -0.67 -0.91 -1.31Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.18 The views of businesses in St John’s Wood District Centre were also sought in

relation to the cost and availability of car parking (Question 10 Appendix I), and the

37

results suggest a higher level of dissatisfaction, as shown in Table 6.9. The average

scores for St John’s Wood based on businesses’ responses were -1.29 for the

availability of car parking and -1.12 for parking charges. However, these low scores

are comparable with the other 6 District Centres surveyed.

Table 6.9: Businesses’ Views on Availability of Car Parking and Parking Charges (%of businesses)

Availabilityof Parking

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 0 0 0 0 0 0 0Quite Good 11 0 14 0 24 7 12Neither Good/Poor 0 22 11 9 14 14 12Quite Poor 33 39 14 18 43 31 4Very Poor 50 30 57 73 19 48 65Don’t Know 6 9 4 0 0 0 7Average Score -1.29 -1.10 -1.19 -1.64 -0.57 -1.21 -1.33Parking Charges St John’s


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet


6.19 When asked what the main issues constraining their business were (Question 07

Appendix I), 50% of businesses in St John’s Wood mentioned the availability/location

of car parking and 50% mentioned the price of parking. These issues were the most

mentioned factors constraining businesses, after high overheads/rents (78% of

business).

6.20 A summary of visitors’, local residents’ and businesses’ views on car parking in St

John’s Wood is shown in Table 6.10. These results confirm that car parking

(availability and price) is generally more of a concern for businesses than for both

local residents and visitors to the centre in general. Based on our experience of

similar surveys across the country, views amongst businesses are usually stronger

than customers in relation to car parking.

Table 6.10: Summary of Views on Availability of Car Parking/Parking Charges

Average Score Visitors LocalResidents

Businesses

Availability of Car Parking -0.70 ) -1.29) -1.02

Car Parking Charges -1.05 ) -1.12

Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

38

Pedestrian Flow

6.21 Pedestrian counts were recorded at 20 different locations within the centre between 3

pm and 5 pm, and 9 pm to 11 pm. The results are shown in Appendix F.

6.22 During the afternoon (3 pm to 5 pm), the average pedestrian flow across all 30

locations in St John’s Wood was 733 per hour, which is the 2nd lowest average

pedestrian flow for all the 7 District Centres surveyed. The average for all of

Westminster’s District Centres was 1,257 per hour between these times. The

evening average was much lower (178 per hour in St John’s Wood) than the

afternoon average; it was the lowest of all 7 District Centres and was again

significantly below the overall average (626 per hour) for the 7 District Centres

combined. These figures suggest that St John’s Wood is a relatively quiet centre

during the day and the evening, which in part may be due to it being the smallest of

the seven District Centre.

6.23 The distribution of pedestrian flows around St John’s Wood is shown on thermal

maps in Appendix F. During the afternoon the highest pedestrian flows in this centre

were recorded around the intersection of Circus Road and St John’s Wood High

Street, and reached over 1,400 per hour in places (around twice the average) (see

Appendix F). The figures indicate that the north-west side of St John’s Wood

generally has much higher pedestrian flows than other areas. The lowest flow counts

(around 135-165 per hour) were recorded at either end of the centre: the southern

end of St John’s Wood High Street, and along Barrow Hill Road (the south of the

centre), and along St Ann’s Terrace and St John’s Wood Terrace (the north-east of

the centre).

6.24 During the night pedestrian flows around the centre were very similar to the day-time

flows. The highest flows were found on Circus Road outside Tesco Metro and the

Post Office, while the lowest was found on Barrow Hill Road.

Traffic Congestion

6.25 In-street survey respondents were asked about their views on traffic congestion in St

John’s Wood (Question 14 Appendix G). The results are summarised in Table 6.11

below.

39

Table 6.11: Visitors’ Views on Traffic Congestion (% of visitors)

TrafficCongestion

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 5 1 5 0 1 1 3Quite Good 32 17 35 12 16 12 26Neither Good/Poor 13 13 39 6 33 26 17Quite Poor 15 13 14 5 16 9 15Very Poor 20 31 3 20 10 18 6Don’t Know 15 26 5 57 24 34 33Average Score -0.15 -0.75 0.26 -0.77 -0.24 -0.47 0.07Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.26 The numbers of visitors rating traffic congestion as good in St John’s Wood slightly

outnumbered those suggesting it was poor, however, due to a larger proportion rating

the centre as very poor than very good it received a negative overall score. The

average score was -0.15, better than the average for all of Westminster’s District

Centres (-0.29). St John’s Wood achieved the 3rd best average score for traffic

congestion out of all of the centres.

6.27 The views of local residents in relation to traffic congestion in the St John’s wood

catchment area were more negative than those of the in-street visitors with an

average score recorded of -0.43, marginally better than the average for the 7 District

Centres combined (-0.52).

Table 6.12: Residents’ Views on the Amount of Traffic (% of residents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet


6.28 Businesses in St John’s Wood were asked about their views on traffic congestion in

the District Centre (Question 10 – Appendix I). The results are summarised in Table

6.13 below. Businesses’ views on traffic in St John’s Wood were mixed and the

average score was slightly below neutral (-0.13). All other centres achieved a

negative score with the exception of Queensway/Westbourne Grove, which suggests

that businesses perceive traffic congestion to be a problem in most centres. St

John’s Wood is ranked 3rd for Traffic Congestion by businesses.

40

Table 6.13: Businesses’ Views on Traffic Congestion (% of businesses)

TrafficCongestion

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 6 9 4 0 0 0 3Quite Good 22 17 11 36 17 31 23Neither Good/Poor 22 44 32 9 52 17 31Quite Poor 22 17 18 18 19 10 15Very Poor 11 9 32 18 7 38 12Don’t Know 17 4 4 18 5 3 15Average Score -0.13 0.00 -0.66 -0.22 -0.17 -0.57 -0.09Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

6.29 A summary of visitors’, local residents’ and businesses’ views on traffic congestion in

St John’s Wood is shown in Table 6.14. These results confirm that traffic congestion

is more a concern for local residents than for businesses or visitors in this area.

Table 6.14: Summary of Views on Traffic Congestion

Average Score Visitors LocalResidents

Businesses

Traffic congestion/amount -0.15 -0.43 -0.13

Average Score – Very good=2, Quite good=1, Neither good/poor=0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Accessibility Summary

6.30 A summary of the above analysis is shown in Table 6.15.

Table 6.15: Summary Analysis for Accessibility


Residents’ Views/Rank BusinessOccupiers’Views/Rank

Layout of centre Positive3rd

n/a n/a

Bus services Very Positive1st

Neutral6th

Train/Underground services n/aVery Positive

1st Very Positive1st

Car parking availability Negative2nd

Very Negative5th

Car parking charges Very Negative3rd

Very Negative6th Very Negative

2nd

Traffic congestion Neutral3rd

Negative2nd

Neutral3rd


41

7.0 SAFETY AND CRIME

Introduction

7.1 Safety and crime issues in St John’s Wood District Centre have been examined

based on the following elements of work:

NLP’s on site visits during the day and night-time;



analysis of the business postal survey results to establish occupiers’ views.

Personal Safety

7.2 In-street survey respondents were asked about their views on personal safety in St

John’s Wood (Question 14 Appendix G). The results are summarised in Table 7.1

below.

Table 7.1: Visitors’ Views on Personal Safety (% of visitors)

St John’sWood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet


7.3 The numbers rating St John’s Wood as good for personal safety significantly

outnumbered those suggesting it was poor. The average score here of +1.18 is just

above the quite good mark (a score of zero is neutral i.e. neither good nor poor). All

7 of Westminster’s District Centres achieved above neutral scores (above 0). St

John’s Wood achieved the 2nd best average score (+1.18), behind only Marylebone

High Street.

7.4 In accordance with these relatively positive results, only about 7% of visitors in St

John’s Wood District Centre suggested the centre should be made safer e.g. by

installing more CCTV cameras and police officers (Question 15 Appendix G).

42


(Question 07 Appendix H) relating to safety and security. The results are

summarised in Table 7.2 below. Again the average score for St John’s Wood was

positive (+0.92), although residents’ views were less positive than visitors’ views. St

John’s Wood was again ranked 2nd in this respect out of the 7 District Centres, behind

Marylebone High Street. Only 4% of respondents suggested they would visit the

centre more often if safety and security was improved (Question 12 Appendix H).

Table 7.2: Residents’ Views on Safety and Security (% of residents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet


7.6 Businesses in St John’s Wood were also asked about personal safety (Question 10

Appendix I), and the results are summarised in Table 7.3 below. There were mixed

views amongst businesses in relation to personal safety, with an average score of just

below zero (-0.12) being recorded overall. These figures suggest that businesses

may be more concerned with personal safety than residents and customers to this

centre.

Table 7.3: Businesses’ Views on Personal Safety (% of businesses)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 11 9 0 0 10 7 0Quite Good 17 17 18 9 62 38 35Neither Good/Poor 28 35 18 18 14 31 35Quite Poor 17 17 18 27 7 14 15Very Poor 17 9 43 46 5 10 4Don’t Know 11 13 4 0 2 0 12Average Score -0.12 0.00 -0.89 -1.09 0.66 0.17 0.13Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2Source: NEMS Street Survey 2006

Business Security

7.7 Businesses were asked about their views on security in St John’s Wood District

Centre (Question 10 Appendix I). The results are summarised in Table 7.4 below.

There were mixed, but predominantly negative views amongst businesses in terms of

security. The overall average score (-0.37) achieved in this District Centre was below

the neutral score (zero). St John’s Wood appears to out-perform only Harrow Road

43

and Church Street/Edgware Road in terms of the perception of business security.

Accordingly, 28% of businesses in St John’s Wood suggested that security was a

main issue constraining their business.

Table 7.4: Businesses’ Views on Security (% of businesses)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 6 0 0 0 7 10 0Quite Good 17 26 21 9 41 31 39Neither Good/Poor 22 30 36 9 21 28 35Quite Poor 28 4 4 55 21 21 8Very Poor 17 17 36 18 5 10 8Don’t Know 11 22 4 9 5 0 11Average Score -0.37 -0.17 -0.56 -0.90 0.25 0.10 0.17Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Safety and Crime Summary


Table 7.5: Summary Analysis for Safety and Crime Perception


Residents’ Views/Rank Business Occupiers’ Views/Rank

Personal Safety Very Positive2nd

Neutral5th

Security n/aPositive

2nd Negative5th


44

8.0 THE CENTRE’S ENVIRONMENT

Introduction

The quality of the environment in St John’s Wood centre has been examined based on the following elements of work:

NLP’s on-site visits during the day and night-time;



analysis of the business postal survey results to establish occupiers’ views.

Shopping Environment

8.1 In-street survey respondents were asked about their views on the shopping

environment in St John’s Wood (Question 14 Appendix G). The results are


Table 8.1: Visitors’ Views on the Shopping Environment (% of visitors)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet


8.2 The numbers rating St John’s Wood as good for its shopping environment

significantly outnumbered those suggesting it was poor. The average score here was

+0.97 just below the quite good mark (a score of zero is neutral i.e. neither good nor

poor). All of Westminster’s District Centres achieved above neutral scores (above 0).

St John’s Wood achieved the 3rd best average score (+0.98), behind only

Marylebone High Street and Queensway/Westbourne Grove in this respect.


(Question 07 Appendix H) relating to the shopping environment. The results are

summarised in Table 8.2 below. Again the average score for St John’s Wood was

positive (+0.56), although residents’ views were less positive than visitors’ views here.

45

Generally residents’ views were less positive than visitors’ comments in most of the

District Centres with the exception of Marylebone High Street. St John’s Wood was

ranked 2nd out of the 7 centres by residents, in terms of the shopping environment of

this centre.

Table 8.2: Residents’ Views on the Shopping Environment (% of residents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 19 16 11 9 60 14 5Quite Good 35 33 24 18 30 27 16Neither Good/Poor 33 29 20 32 4 26 20Quite Poor 7 10 24 17 6 25 25Very Poor 5 9 14 21 0 7 25Don’t Know 2 3 6 4 0 1 9Average Score 0.56 0.38 -0.06 -0.25 1.43 0.17 -0.55Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

8.4 Businesses in St John’s Wood District Centre were also asked about the general

shopping environment there (Question 10 Appendix I), and the results are

summarised in Table 8.3 below. There were generally positive views amongst

businesses in relation to the shopping environment there, with an overall score above

neutral (0.43) being recorded. These figures suggest that businesses may be slightly

more concerned with the shopping environment than customers, but have a similar

level of concern to residents in this area. St John’s Wood was ranked 2nd most

attractive in terms of shopping environment amongst its local businesses. No

businesses identified the quality of the shopping environment in St John’s Wood as a

major issue affecting their business (Question 07 Appendix I).

Table 8.3: Businesses’ Views on the Shopping Environment (% of businesses)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

Very Good 6 9 0 0 36 0 4Quite Good 33 26 11 9 43 31 8Neither Good/Poor 33 35 36 55 19 31 23Quite Poor 0 17 25 18 0 21 31Very Poor 6 0 21 18 2 14 23Don’t Know 22 13 7 0 0 3 12Average Score 0.43 0.30 -0.62 -0.45 1.10 -0.18 -0.70Average Score – Very good=2, Quite good=1, Neither good/poor= 0, Quite poor= -1, Very poor= -2.Source: NEMS Street Survey 2006

Litter and Cleanliness

8.5 Residents interviewed in the household survey were asked about street cleaning in St

John’s Wood (Question 07 Appendix H). The results are summarised in Table 8.4

below. The average score for this centre was positive (+1.28). St John’s Wood was

ranked top out of all 7 District Centres in relation to street cleanliness.

46

Table 8.4: Residents’ Views on Street Cleaning (% of residents)

St John’s Wood


Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet


8.6 None of the visitors interviewed during the in-street survey of St John’s Wood

suggested the centre should be made cleaner when asked what improvements to the

centre they would like (Question 15 Appendix G).

Environmental Summary


Table 8.5: Summary Analysis for Environmental Issues




NLP Analysis

Shopping Environment Positive3rd

Positive2nd

Positive2nd

n/a

Street cleaning n/a Very Positive1st

n/a Positive


47

9.0 CENTRE BOUNDARY AND FRONTAGE DESIGNATIONS

Introduction

9.1 This section reviews the boundary designations and frontage policies in St John’s

Wood District Centre. An overview of Central Government guidance (PPS6) and

current UDP policy is set out in Appendix K.

Defining St John’s Wood’s District Centre’s Boundary and Frontages

9.2 St John’s Wood District Centre consists of Core and Secondary Shopping Frontages.

Over 80% of St John’s Wood is defined as Core shopping frontages, with only

peripheral shop premises identified as Secondary Frontages.

9.3 The relevant issues that need to be considered in Queensway/Westbourne Grove

are:

Should the centre boundary by contracted to exclude parts of the Secondary Shopping Frontages?

Is the demarcation between the Core and Secondary Frontages correct?

Are the policy criteria for the Core and Secondary Frontages correct?

9.4 Dealing with these points in term, the current Secondary Frontages are contiguous

with the Core Shopping Frontages. The land use survey indicates that these

Secondary Frontages still retain a predominance of Class A1 to A5 uses and there

are no vacant units. Therefore, we believe there is no reason to exclude any of the

Secondary Frontages from the centre boundary. The centre boundary includes all

commercial properties and there are no opportunities to extend the boundary.

Shopping Frontages

9.5 The Council’s UDP states that no more than 20% of St John’s Wood’s Core Frontage

will be permitted to be used for non-A1 usage. The current proportion of Core

Frontage in non-A1 usage is 24% which is just above the Council’s threshold. The

20% threshold still appears to be relevant.

9.6 The Council’s Adopted UDP January 2007 states that no more than 45% of St John’s

Wood’s Secondary Frontage will be permitted to be used for non-A1 usage. The

current proportion of Secondary Frontage in non-A1 usage is 68%, which exceeds the

48

Council’s policy threshold. The current policy criteria for both Core and Secondary

Frontages have been breached in this District Centre.

9.7 Given that the percentage threshold limits have been breached both within the Core

and Secondary Frontages in St. John’s Wood, strict interpretation of UDP Policy SS6

would effectively represent a ban on any further changes of use from Class A1 to

non-A1 use anywhere in this centre. However, this approach may be difficult to

defend because the maximum threshold has been exceeded.

9.8 There is only a small proportion of total frontage designated as Secondary Frontage

in this centre (18%), i.e. on the north side of St. John’s Wood Terrace and Barrow Hill

Road. These frontages have a high portion of non-A1 use, in particular A2 and A3

uses, and there appears no benefit in including these areas as Core Shopping

Frontages.

9.9 The current policy criteria for the Core Frontages in St. John’s Wood has not been

significantly breach suggesting the criteria here do not need to be changed. The

current policy criteria for the Secondary Frontages no longer appear relevant. The

Council may wish to increase the non-A1 frontage limit to a more realistic level.

9.10 The adoption of maximum limits on non-A1 use also creates practical problems. The

land use within the centre needs to be monitored on a regular basis. All applications

for change of use would need to be assessed on up to date information, and the

balance between A1 and non-A1 use may change frequently. An alternative

approach could be considered.

9.11 We believe the Council should review its frontage policies, and the following options

should be considered:

No change – keep the Core and Secondary Frontages and non-A1 limits as they are and keep the current UDP percentage threshold limits on non-A1 use.This approach may be appropriate if the Council considers that no more Class A1 uses should be lost to non-A1 use anywhere in this District Centre. The Council must also be confident that this approach can be upheld at appeals.

Change the UDP Non-A1 percentage threshold limit – keep the Core and Secondary Frontages as they are but increase the current UDP percentage threshold limits on non-A1 use, so they become more meaningful, perhaps 25% in the Core Frontages and 65% or even no restrictions in the SecondaryFrontages.

9.12 These options should be discussed by policy and development control officers at

Westminster.

49

10.0 RETAIL CAPACITY ANALYSIS

Introduction

10.1 This section assesses the quantitative scope for new retail floorspace in St John’s

Wood in the period from 2006 to 2016. The methodology adopted is summarised in

Appendix L.

Local Catchment Area

10.2 The local catchment area for the St John’s Wood District Centre is shown below in

figure 10.1. An explanation regarding the identification of this catchment area is set

out at paragraph (ii) in Appendix L.

Figure 10.1: St John’s Wood Local Catchment Area

Population and Spending

10.3 The local catchment area population and expenditure projections for 2006 to 2016 are

set out in Table 10.1 below. Population within the catchment area is expected to

remain relatively stable between 2006 and 2016 (see explanation at paragraph viii in

50

Appendix L). Convenience expenditure is expected to increase by 4.0% between

2006 and 2016, and comparison expenditure is expected to increase by 37.7% (see

explanation at paragraph (v) in Appendix L).

Table 10.1: Population and Expenditure

2006 2011 2016

Local catchment population 21,104 20,618 20,530

Convenience expenditure per capita (annual) £2,150 £2,202 £2,299

Total convenience expenditure (millions) £45.37 £45.40 £47.20Comparison expenditure per capita (annual) £4,223 £5,063 £5,978

Total comparison expenditure (millions) £89.12 £104.39 £122.73

Existing Retail Floorspace

10.4 As indicated in table 2.1 the breakdown of convenience and comparison retail

floorspace is 1,791 sqm gross and 5,118 sqm gross respectively. In terms of net

sales floorspace (assuming an average net to gross ratio of about 65%-70%) the split

would be about 1,300 sqm net for convenience shops and 3,300 sqm net for

comparison shops.

Existing Spending Patterns 2006

10.5 The results of the household shopper questionnaire survey undertaken by NEMS in

October 2006 have been used to analyse existing shopping patterns. Based on these

survey results we estimate that St. John’s Wood District Centre’s market penetration

(or market share) within the local catchment area is as follows:

Comparison expenditure - 6%; and

Convenience expenditure - 18%.

10.6 These figures indicate that the majority of expenditure (both comparison and

convenience) within the local catchment area of St. John’s Wood District Centre is not

spent within St. John’s Wood District Centre. For comparison shopping, Oxford

Street/the West End attract a significant amount of shopping trips. For convenience

shopping there are a large number of destinations for residents to choose from,

including Sainsbury’s and Waitrose at Finchley Road.

51

10.7 These market share estimates have been used to estimate the amount of expenditure

attracted to St. John’s Wood District Centre as shown in Tables 10.2 and 10.3 below.

The inflow of expenditure from beyond the catchment area has been estimated based

on the in-street survey results (see Appendix G). The inflow estimate for St. John’s

Wood District Centre is 30% for convenience and comparison shops.

Table 10.2: Convenience Floorspace Capacity 2006 to 2011 in St John’s WoodDistrict Centre

2006 2011 2016

A - Total expenditure attracted to £12.02 £11.26 £11.71 St. John's Wood Centre £M

B - Convenience floorspace sq m net 1,300 1,300 1,300

C - Turnover density £ per sq m £9,244 £7,000 £7,000

D - Expected turnover £M of existing £12.02 £9.10 £9.10 convenience floorspace

E - Surplus/deficit expenditure £M n/a £2.16 £2.61

F - Additional sales floorspace n/a 309 372 capacity sq m net

G - Additional gross floorspace n/a 441 532 sq m gross

A - Total expenditure from Tables 1 and 3 in Appendix LB - Total sales floorspace sq m net estimated from the NLP land use survey November 2006 C - 2006 sales density equals available expenditure divided by floorspace Future sales density assumed at £7,000 per sq m netD - Expected benchmark turnover equals floorspace multiplied by expected sales density E - Difference between available expenditure and expected benchmark turnover F – Floorspace requirement – expenditure surplus divided by projected turnover density. G – Gross Floorspace based on 70% net to gross

10.8 Table 10.3 below projects available expenditure on the basis that St. John’s Wood

District Centre can maintain its existing 2006 market share of comparison

expenditure. This assumption is consistent with the implementation of major retail

development elsewhere outside Westminster, which may result in a decrease in this

District Centre’s market share, for example the White City development in Shepherd’s

Bush West London, and further development of the shopping centre at Brent Cross.

The comparison projections could be viewed as a maximum figure in view of the likely

increase in competition from such schemes.

52

Table 10.3: Comparison Floorspace Capacity 2006 to 2011 in St John’s Wood District Centre

2006 2011 2016

A - Total expenditure attracted to £14.10 £16.64 £19.67 St. John's Wood Centre £M

B - Comparison floorspace sq m net 3,300 3,300 3,300

C - Turnover density £ per sq m £4,271 £4,602 £4,957

D - Expected turnover £M of existing £14.10 £15.18 £16.36 convenience floorspace

E - Surplus/deficit expenditure £M n/a £1.46 £3.32

F - Additional sales floorspace n/a 317 669 capacity sq m net

G - Additional gross floorspace n/a 452 955 sq m gross

A - Total expenditure from Tables 1 and 3 in Appendix LB - Total sales floorspace sq m net estimated from the NLP land use survey November 2006 C - 2006 sales density equals available expenditure divided by floorspace Future sales density assumed to grow at 1.5% per annumD - Expected benchmark turnover equals floorspace multiplied by expected sales density E - Difference between available expenditure and expected benchmark turnover F – Floorspace requirement – expenditure surplus divided by projected turnover density. G – Gross Floorspace based on 70% net to gross

10.9 Projected available expenditure at 2011 and 2016 is compared with the expected

turnover of existing retail floorspace within the centre to provide an estimate of

surplus expenditure at 2011 and 2016. This surplus expenditure is converted into an

additional floorspace requirement based on the existing sales density (annual

turnover per sqm) projected to grow at 0.3% per annum for convenience floorspace

and 1.5% per annum for comparison floorspace. The results are shown in Table 10.2

and 10.3 above.

10.10 The figures in Table 10.2 indicate that in 2006 the average sales density for

convenience sales floorspace in St. John’s Wood District Centre was £9,888 per sqm

net. This is a relatively high figure and indicates that convenience outlets are trading

healthily – perhaps more so than in Westminster’s other District Centres.

53

10.11 The figures in Table 10.3 indicate that in 2006 the average sales density for

comparison sales floorspace was £6,301 per sqm net in St. John’s Wood District

Centre. This figure is also relatively high and reflects the number of high quality

comparison shops in this centre. This figure is within the range one would expect for

high street comparison shops, and is higher than the other District Centres in

Westminster.

10.12 Surplus expenditure (comparison and convenience) in this centre is expected to be

£3.62 million by 2011 or £5.93 million by 2016. As indicated above these estimates

could be viewed as maximum figures bearing in mind the proposed development at

White City, Shepherd’s Bush and Brent Cross. The quantitative floorspace capacity

is 893 sqm gross by 2011, or 1,487 sqm gross by 2016 in St. John’s Wood.

Operator Demand for Space

10.13 The results of a canvas of national operators is shown in the questionnaire in

Appendix M asking about their requirements in Westminster. In total only 13

companies indicated that they do have a requirement in the near future in

Westminster. The most popular location in which respondents wished to open a new

unit was Marylebone High Street with four identifying it specifically.

Queensway/Westbourne Grove and St John’s Wood District Centres were the next

most popular locations with three respondents identifying each as a location for a

prospective new unit. Church Street/Edgware Road and Praed Street were third most

popular with 2 respondents identifying them in particular as a location for a new unit.

Warwick Way/Tachbrook Street and Harrow Road were the least popular locations

identified by respondents for a new unit, with only one specifically identifying each

centre.

Development Opportunities

10.14 In terms of available sites there are limited opportunities for major development within

or adjacent to St. John’s Wood District Centre. It is surrounded by residential streets

and there is limited room for expansion. There are no identified vacant or underused

sites near this District Centre identified in the UDP.

10.15 The additional A1 retail floorspace potential shown in this section may only be

achieved by one or a combination of the following:

54

the occupation of vacant units by Class A1 use (only 187 sqm in vacant units

available);

redevelopment of existing commercial floorspace to provide higher density

development; and

the change of use of non-retail uses to retail floorspace.

10.16 The absence of development sites and the projected need for A1 retail floorspace

suggests that the Council should continue to control and prevent the loss of existing

Class A1 floorspace in this centre.

10.17 St John’s Wood is one of Westminster’s top performing District Centres, and the

vacancy level here is relatively low. This indicates the centre is attractive to retail

businesses, and is performing well. The successful mix of retail offer in this centre

should be maintained.

10.18 Westminster’s UDP policies state that new retail development should primarily be

located within the existing hierarchy of defined shopping centres inside the CAZ,

District and Local Shopping centres. The current successful balance of retail mix

should be preserved in this centre, as the centre is currently performing well.

10.19 As the catchment area of this small District Centre is defined by a post code covering

a wide geographical area, rather than actual customer bases, it is not surprising that a

large amount of expenditure is shown to be lost to units outside of this particular

District Centre. The expenditure is still likely to be spent within Westminster, for

example in Oxford Street to the south of this centre, and to the rest of the West End.

10.20 Although there may be a threat to Westminster’s shopping centres once the White

City development in Shepherds Bush comes on stream in 2008, it is likely that the

new development would attract different customers to those visiting Westminster’s

District Shopping Centres. The latter serve their local catchment areas and cater for

the passing trade of workers and visitors. Despite the wide catchment area, 92% of

residents therein indicated that they had used St. John’s Wood High Street within the

past three months. This is the highest for any of the District Centre’s catchment

areas. Based on this, the threat of an out-of-town development to St. John’s Wood

High Street is likely to be negligible, although this is difficult to determine as the scale

of the two centres is not comparable.

55

10.21 In terms of required floorspace, it should be noted that the retail capacity estimates

cited in this report may generally be under-estimates as they are based on a capped

population estimate as used by the Greater London Authority (GLA). They are also

calculated using catchment areas based on postcode boundaries from where the

District Centre is expected to derive most of its trade which may not represent the

whole catchment area of each centre, and on population expenditure which is in part

based on in-street survey responses. These figures combined may not represent

actual expenditure within this centre and from its catchment area, therefore the

demand levels detailed are somewhat subjective. In St. John’s Wood for example,

demand is shown for a relatively small amount of comparison and to a lesser extent

convenience retail. This centre is currently performing well, attracting 92% of

residents from its catchment area. This suggests they are not finding they have to go

elsewhere to meet their retail needs. The moderate demand for increased retail

floorspace shown may be a reflection of the catchment area’s spending power rather

than an indication of how much additional retail floorspace is required in this centre.

Due to Westminster’s nature, many of the District Centre catchment areas are also

likely to overlap making actual demand for floorspace within any one District Centre

difficult to estimate.

56

11.0 SUMMARY OF THE DISTRICT CENTRE’S STRENGTHS AND WEAKNESSES

In terms of its vitality and viability and general economic health this centre is still considered to be “healthy”, and this has not changed since the 2002 health check.

Strengths

Although St John’s Wood is a small District Centre, its shops are of high qualityand it has a mix of national multiples and range of specialist and independent retailers.

In addition to retail facilities, St John’s Wood has a good number of quality places to eat and drink.

The average expenditure amongst visitors is higher than average for all of the District Centres combined and the duration of customers’ stays in the centre is longer than the average for all 7 of the District Centres.

St John’s Wood has the most affluent catchment area of all of Westminster’s District Centres, and attracts the most affluent mix of customers.

The vacancy rate here is significantly lower than the national average suggesting that demand for premises is reasonably strong. The vacancy rate has remained fairly constant since 2002, suggesting a strong and stable demand for premises in St John’s Wood District Centre.

St John’s Wood is a compact centre and the distance from one end to the other is relatively short, making it relatively easy for customers to visit all parts of the centre during their shopping trip.

The public transport links to St John’s Wood are extremely good with one underground station in very close proximity of the District Centre, and three further tube stations within a mile of the centre; it also has a good number of bus links.

Traffic congestion scores comparatively well here, receiving a ranking of 2nd or 3rd by visitors, residents and businesses, although overall scores are slightly negative.

The shopping environment in St John’s Wood is rated fairly highly by visitors, residents and businesses.

Weaknesses

St John’s Wood is the smallest centre when compared with the other 6 District Centres in Westminster, and has a comparatively limited choice of shops and services.

The Tesco store is the largest food store, but this caters more for top-up rather than main food shopping trips. The centre attracts a relatively low proportion of food and grocery shopping trips in the local catchment area.

57

St John’s Wood has relatively poor entertainment and leisure facilities when compared with the other 6 District Shopping Centres in Westminster.

Pedestrian flow information indicates that St John’s Wood is a relatively quiet centre during both the day and evening.

The business survey suggests that many occupiers in St John’s Wood are relatively pessimistic regarding their future trading performance. Views on past, performance were generally negative, while those of present performance were mixed. A large number of occupiers in this centre suggested that high overheads/rents were a major constraint on their business.

A large number of visitors travel to St John’s Wood by car (21%), and use of the buses is particularly low, although this may be explained by the relatively high proportion of affluent customers attracted to this centre.

The views on the availability and price of car parking in St John’s Wood District Centre are mixed, however, these were both major factors cited by businesses in the centre as constraints they face. Visitors and residents also had relatively negative views about car parking in St John’s Wood (although both issues ranked relatively well amongst visitors). Given the high levels of car use already prevalent in St John’s Wood centre, bettering car parking facilities may increase it further and exacerbate traffic congestion.

Although St John’s Wood did not score poorly on safety and security issues, a significant number of businesses considered security issues to be a major constraint to their business.

Opportunities

The high quality shops and services in St. John’s Wood serve a niche market and this exclusivity provides an opportunity for the centre to differentiate itself from other centres, which should continue to attract customers from beyond the local catchment area.

Growth in expenditure within St. John’s Wood’s local catchment area could support additional shops and services, if suitable development opportunities can be identified. Growth should also help to promote continued investment in existing properties.

Threats

As the smallest District Centre, with limited scope for expansion, the centre’s role and market share could be threatened if other centres improve or expand.

There are limited sites available to expand St. John’s Wood District Centre.However, policy changes could be made in accordance with section 9 above to help protect the existing A1 retail units.

St. John’s Wood District Centre has a vibrant evening economy and demand for restaurant/bar uses is strong. The balance of uses will need to be controlled in order to ensure that St. John’s Woods District Centre’s shopping role is maintained.

Appendix A

Methodology

Diversity of main town centre uses

i. Information relating to existing shopping facilities have been collected, based on the

Council’s District Centre land use survey 2005, updated where necessary. The total

ground floor retail floorspace has been analysed and broken down into use

classes/key categories e.g. A1, A2, A3/A4/A5 and vacant shop units. The floorspace

figures exclude uses such as B1 office uses and residential units which do not attract

visiting members of the public. The definitions of A1 comparison and A1 convenience

and other uses are set out at the end of this methodology statement.

ii. EGI’s Retailer Requirements provide published floorspace requirements for multiple

operators. This has been used to assess the level of demand for floorspace in each

of Westminster’s District Centres, and includes details of existing retailers who may

wish to change. This has been supported by data from the postal survey of occupiers

in each District Centre. A canvas of over 300 national multiple operators was also

undertaken.

Vacancy Rate

iii. The proportion of vacant street level property has been calculated from the land use

survey 2006, and comparisons between each centre and the GOAD national vacancy

rate have been undertaken.

Pedestrian Footfall

iv. Pedestrian Market Research Services Ltd. (PMRS) were commissioned to undertake

pedestrian flow count surveys in each District Centre. Flow measurements were

recorded in the afternoon (3 pm to 5 pm) and night-time (9 pm to 11 pm) in each

centre. Flow counts were undertaken at each point for 5 minutes per hour and the

counts have been factored up to provide an hourly estimate.

Accessibility

v. Accessibility is a key issue addressed in PPS6 and is an essential criterion in

ensuring the vitality and viability of centres. The Health Check analysis reviews

transport services (bus, rail and underground) serving each District Centre. The

location, quality, quantity and price of car parking and the pedestrian linkages in each

centre has been assessed.

vi. Data from the attitudinal surveys, including anecdotal views from business occupiers,

visitors and local residents in relation to public transport, car parking, congestion and

other factors affecting accessibility have been undertaken.

Attitudinal Surveys

vii. Attitudinal surveys have been used to feed into the Strengths, Weaknesses,

Opportunities and Threats (SWOT) analysis of each centre, focusing on a wide range

of issues. The following survey analysis has been undertaken:

o household telephone survey of local residents;

o on-street visitor survey;

o business occupier survey; and

o canvas of multiple operators.

viii. Household Survey: This survey was undertaken by NEMS Market Research and the

results have been used to model existing shopping patterns of the local catchment

area surrounding each District Centre. The aim of this survey was to capture the

views of local residents who regularly visit each District Centre and also residents

who do not necessarily shop or visit their nearest centre. On average at least 100

interviews have been completed within each catchment area (657 completed

interviews in total – conducted between 13th October and 4th November 2006). The

household surveys have been used to assess how residents use their local District

Centre, or otherwise, and to obtain their views on the strengths and weakness of their

centre, and other destinations visited for shopping.

ix. On-Street Visitor Surveys: NEMS has undertaken on-street visitor surveys in the 7

District Centres. These surveys help to establish the views of customers. A survey

of at least 100 customers (completed interviews) has been undertaken within each

centre (776 in total). The surveys were conducted during 11th and 20th October

2006. The breakdown of interviews for each day of the week is as follows:

Day Queensway/Westbourne

Grove

ChurchStreet/

Edgware

HarrowRoad


WarwickWay/

Tachbrook

PraedStreet

St John’s Wood

Monday 2 - 23 32 - - -Tuesday - - - - 25 23 -Wednesday 24 43 44 38 23 23 23Thursday - 43 23 - 23 23 23Friday 75 0 23 30 18 21 23Saturday - 23 - - 27 23 45Total 101 109 113 100 116 113 114

x. Business Occupier Survey: a postal questionnaire was sent to 1,206

retail/leisure/service occupiers within the 7 District Centres. The number sent in each

centre varied depending on the size of the centre. In total 177 questionnaires were

completed and returned (a response rate of 15%).

xi. Canvas of Multiple Operators: a questionnaire was sent to approximately 300

retail/leisure/restaurant multiple operators, who might reasonably be expected to be

located within the District Centres. The survey will also include some multiple

operators currently represented in the District Centres who may have plans to

expand. The questionnaire examined: operators’ perceptions of the centres; potential

space requirements; the availability and need for premises and sites; and changes

that would be required to make the centres more attractive to them. In total 34

completed questionnaires were returned, a response rate of about 10%.

Perception of Safety and Occurrence of Crime

xii. Data from the attitudinal surveys highlighted above have been supported by NLP’s

own assessments, comparable with the approach adopted in previous studies

including daytime and night-time perceptions of crime/safety. The following elements

of security were evaluated: evidence of vandalism and graffiti; evidence of

drunkenness, anti-social behaviour, rowdiness; presence of rough sleepers; presence

of beggars; evidence of on-street drinking; evidence of touting and illegal street

traders, and effectiveness of deterrent measures e.g. CCTV.

Environmental quality

xiii. NLP has re-examined the amenity scores provided in the 2002 Health Check

Reports. The analysis criterion include: air pollution, noise, clutter, litter and graffiti,

landscaping and open space. The analysis has been compared with the 2002 Health

Check Survey and 1997 Health Check Surveys, and is based on fieldwork by NLP.

The state of the environmental quality in each centre has been supplemented by the

attitudinal surveys of visitors, occupiers and residents.

District Centre Boundaries and Frontage Designations

xiv. A review of the defined District Centre boundaries was undertaken. Where necessary

changes to the boundaries have been recommended.

Retail Capacity Assessment

xv. As indicated above, the business survey, EGI’s retailer requirements, and canvas of

operators provides valuable input into the potential operator demand for space within

each of the centres. In addition a retail capacity assessment has been undertaken for

each centre based on the household and visitor survey results. For each centre a

primary catchment area has been defined based on postcode areas, taking into

account the proximity of other competing centres. These local catchment areas

(approximately 1km around each District Centre) represent the area within which

each centre is expected to attract most of its trade. Population and expenditure data

has been obtained for each catchment area.

xvi. The household survey results have been used to estimate each centre’s market

share of expenditure within their primary catchment area (including the outflow of

expenditure to other centres). Expenditure inflow is estimated from the visitor survey

results. The amount of expenditure attracted to each District Centre (comparison

goods and convenience goods) is compared with the amount of retail floorspace in

centre, derived from the Geographical Information System (GIS electronic mapping

system database) and the sales density achieved has been calculated to assess the

strength of trading in each centre. Available expenditure has been projected into the

future to assess the potential scope for new retail floorspace in each centre.

Health Check Outputs

xvii. The analysis of each District Centre has involved site visits by the NLP team, desk

research, and analysis of the survey results. The analysis provides a comprehensive

SWOT analysis into the strengths and weaknesses of each centre.

Appendix B

PPS6 – Measures of Vitality and Viability

diversity of main town centre uses (by number, type and amount offloorspace): the amount of space in use for different functions – such as offices;shopping; leisure, cultural and entertainment activities; pubs, cafes andrestaurants; and, hotels;

the amount of retail, leisure and office floorspace in edge-of-centre and out-of-centre locations;

the potential capacity for growth or change of centres in the network:opportunities for centres to expand or consolidate, typically measured in theamount of land available for new or more intensive forms of town centredevelopment;

retailer representation and intentions to change representation: existenceand changes in representation of types of retailer, including street markets, andthe demand of retailers wanting to come into the centre, or to change theirrepresentation in the centre, or to reduce or close their representation;

shopping rents: pattern of movement in Zone A rents within primary shoppingareas (i.e. the rental value for the first 6 metres depth of floorspace in retail unitsfrom the shop window);

proportion of vacant street level property: vacancies can arise even in thestrongest town centres, and this indicator must be used with care. Vacancies inSecondary Frontages and changes to other uses will also be useful indicators;

commercial yields on non-domestic property (i.e. the capital value inrelation to the expected market rental): demonstrates the confidence ofinvestors in the long-term profitability of the centre for retail, office and othercommercial developments. This indicator should be used with care;

pedestrian flows (footfall): a key indicator of the vitality of shopping streets,measured by the numbers and movement of people on the streets, in differentparts of the centre at different times of the day and evening, who are available forbusinesses to attract into shops, restaurants or other facilities;

accessibility: ease and convenience of access by a choice of means of travel,including – the quality, quantity and type of car parking; the frequency and qualityof public transport services and the range of customer origins served; and, thequality of provision for pedestrians, cyclists and disabled people and the ease ofaccess from main arrival points to the main attractions;

customer and residents’ views and behaviour: regular surveys will helpauthorities in monitoring and evaluating the effectiveness of town centreimprovements and in setting further priorities. Interviews in the town centre and athome can be used to establish views of both users and non-users of the centre,including the views of residents living in or close to the centre. This informationcould also establish the degree of linked trips;

perception of safety and occurrence of crime: should include views andinformation on safety and security, and where appropriate, information formonitoring the evening and night-time economy; and

state of the town centre environmental quality: should include information onproblems (such as air pollution, noise, clutter, litter and graffiti) and positivefactors (such as trees, landscaping and open spaces).

Appendix C

NLP’s Attractions Appraisal

NL

P's

Att

ract

ion

s A

pp

rais

al

Qu

een

sway

/Wes

tbo

urn

eM

aryl

ebo

ne

Hig

h S

t.S

t Jo

hn

's W

oo

dE

dg

war

e R

/Ch

urc

h S

tW

arw

ick

Way

/Tac

hb

roo

kP

raed

Str

eet

Har

row

Ro

ad

Att

ract

ion

s20

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

06

22

12

11

00

01

00

00

22

22

11

22

22

22

22

12

12

22

21

21

20

22

Pro

min

ence

of s

peci

alis

t sho

ps1

11

22

22

11

10

12

2

Qua

lity

of m

arke

t (fr

eque

ncy,

var

iety

etc

)-

--

--

-2

21

1-

--

-

Qua

lity

of r

etai

l env

ironm

ent

11

22

22

01

11

12

00

Qua

lity

of r

esta

uran

ts (

avai

labi

lity/

num

ber

etc)

22

22

22

11

21

22

00

Qua

lity

of p

ub/c

lub/

bars

11

22

11

11

11

11

00

Ran

ge o

f cul

tura

l/com

mun

ity e

vent

s (t

heat

res,

co

ncer

ts)

11

00

00

10

00

00

00

Ava

ilabi

lity

of s

port

s an

d le

isur

e fa

cilit

ies

22

00

00

00

00

00

11

Loca

l ser

vice

s (in

form

atio

n, li

brar

y et

c)2

11

02

21

11

10

00

0

12

11

11

00

11

11

10

11

22

11

00

00

11

00

1718

1517

1515

1210

1211

1010

87

Per

cent

age

65.4

69.2

57.7

65.4

57.7

57.7

46.2

38.5

46.2

42.3

38.5

38.5

30.8

26.9

Ran

k1

.=2

.=2

.=4

.=4

67

Ret

ail P

rovi

sio

n

Pro

min

ence

of m

ultip

le r

etai

lers

Pro

min

ence

of i

ndep

ende

nt s

hops

Ava

ilabi

lity

of fo

od s

hopp

ing

Art

/Cu

ltu

re

Em

ploy

men

t/offi

ce s

pace

Ban

k/bu

ildin

g so

ciet

y pr

ovis

ion

To

tal

Ser

vice

Pro

visi

on

Appendix D

NLP’s Day-Time Amenity Appraisal

NL

P's

Day

Tim

e A

men

ity

Ap

pra

isal

M

aryl

ebo

ne

Hig

h S

t.S

t Jo

hn

's W

oo

dW

arw

ick/

Tac

hb

roo

kQ

uee

nsw

ay/W

estb

ou

rne

Pra

ed S

tree

tH

arro

w R

oad

Ed

gw

are/

Ch

urc

h S

t.20

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

06

Pre

senc

e of

litte

r2

22

20

21

12

20

10

1P

rese

nce

of r

efus

e ba

gs o

n th

e st

reet

22

12

12

21

22

00

01

Evi

denc

e of

str

eet f

oulin

g1

22

22

21

22

20

10

2P

rese

nce

of g

lass

/gla

sses

/oth

er d

ebris

incl

. foo

d an

d fo

od c

onta

iner

s2

22

21

21

11

10

10

2C

ondi

tion

22

22

01

11

11

11

01

Qua

lity

of b

uild

ings

22

22

11

11

11

11

00

Spe

cial

feat

ures

(pe

dest

riani

satio

n, s

tree

t fur

nitu

re e

tc)

11

11

11

11

00

10

11

Impa

ct o

f vac

ant s

ites

12

22

02

11

01

11

01

Evi

denc

e of

van

dalis

m a

nd g

raffi

ti (in

cl. o

n st

reet

fu

rnitu

re)

22

22

12

12

11

01

01

Sec

urity

dur

ing

shop

ping

hou

rs (

avai

labi

lity,

acc

ess,

se

curit

y et

c(2

21

11

12

20

11

11

1E

ase

of p

assa

ge fo

r pe

dest

rians

(in

c. p

rese

nce

of

obst

acle

s e.

g. il

lega

lly p

arke

d ve

hicl

es0

21

11

11

10

11

12

1E

vide

nce

of d

runk

enne

ss, a

nti-s

ocia

l, be

havi

our,

ro

wdi

ness

22

22

12

22

12

22

10

Pre

senc

e of

rou

gh s

leep

ers

22

22

22

22

21

22

20

Pre

senc

e of

beg

gars

22

22

22

11

02

22

01

Pre

senc

e of

str

eet d

rinke

rs2

22

22

22

22

21

20

1E

vide

nce

of to

utin

g (e

.g. m

ini c

abs,

ric

ksha

ws,

pr

ostit

utio

n, d

rug

deal

ing

etc)

22

22

22

21

22

22

22

Pre

senc

e of

ille

gal s

tree

t tra

ders

, e.g

. cou

nter

feit

good

s,

hot d

ogs,

pea

nuts

etc

22

22

22

22

22

12

11

Effe

ctiv

enes

s of

any

det

erre

nt m

easu

re (

CC

TV

, pol

ice

patr

ols,

doo

r se

curit

y et

c)1

11

11

12

21

11

12

1Q

ualit

y of

str

eet l

ight

ing

21

12

11

11

11

11

11

Saf

ety

perc

eptio

n in

sho

ppin

g ho

urs

22

22

11

11

12

01

00

Fea

ture

s w

hich

iden

tify

the

cent

re (

e.g.

flag

ship

sto

res,

bu

ildin

gs e

tc)

21

11

10

22

11

00

20

Pro

mot

ion/

stre

et e

vent

s0

00

00

10

00

00

01

1F

eel g

ood

fact

or o

f tow

n ce

ntre

'2

22

21

11

11

10

00

0T

ota

l38

4037

3925

3431

3124

3018

2416

20

Per

cent

age

82.6

87.0

80.4

84.8

54.3

73.9

67.4

67.4

52.2

65.2

39.1

52.2

34.8

43.5

Ran

k1

12

24

33

45

56

67

7

Saf

ety

and

Sec

uri

ty Is

sues

Iden

tity

of

tow

n c

entr

e

En

viro

nm

ent

Issu

es

Appendix E

NLP’s Night-Time Amenity Appraisal

NL

P's

Nig

ht

Tim

e A

pp

rais

alM

aryl

ebo

ne

Hig

h S

t.S

t Jo

hn

's W

oo

dW

arw

ick/

Tac

hb

roo

kQ

uee

nsw

ay/W

estb

ou

rne

Pra

ed S

tree

tE

dg

war

e/C

hu

rch

St.

Har

row

Ro

ad20

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

0620

0220

06

11

22

01

11

11

01

11

11

10

10

20

10

01

11

22

22

22

12

11

11

12

Pre

senc

e of

gla

ss/g

lass

es/o

ther

deb

ris in

cl.

22

22

11

11

11

11

11

food

and

food

con

tain

ers/

wra

ppin

g

Fee

ling

of s

ecur

ity2

22

21

11

21

10

10

0E

vide

nce

of V

anda

lism

and

Gra

ffiti

22

22

12

12

11

01

00

(in

cl. o

n st

reet

furn

iture

)E

ase

of p

assa

ge fo

r pe

dest

rians

(in

cl. p

rese

nce

22

22

22

11

22

22

22

of o

bsta

cles

eg

illeg

ally

par

ked

vehi

cles

)E

vide

nce

of d

runk

enne

ss, a

nti-s

ocia

l 2

22

21

21

22

20

11

2B

ehav

iour

, row

dine

ss2

22

22

21

21

21

22

2

22

22

22

12

22

22

22

22

22

12

12

12

01

12

Pre

senc

e of

ille

gal s

tree

t tra

ders

22

22

22

12

22

22

12

e.g

cou

nter

feit

good

s, h

ot d

ogs,

pea

nuts

etc

.E

vide

nce

of to

utin

g (e

.g. m

ini c

abs,

ric

ksha

ws,

2

22

22

21

22

22

22

2P

rost

itutio

n, d

rug

deal

ing

etc.

)E

ffect

iven

ess

of a

ny d

eter

rent

mea

sure

s 1

11

11

11

11

11

11

1(C

CT

V, p

olic

e pa

trol

s, d

oor

secu

rity

etc)

22

12

11

11

11

11

11

22

22

11

11

11

00

00

Fea

ture

s w

hich

iden

tify

the

cent

re

22

11

11

22

11

11

00

(e.g

. qua

lity

of fo

od a

nd d

rink

prem

ises

, bui

ldin

g et

c)

10

11

11

10

10

00

00

22

22

11

11

11

01

00

3433

3333

2427

2127

2424

1422

1721

89.5

%86

.8%

86.8

%86

.8%

63.2

%71

.1%

55.3

%71

.1%

63.2

%63

.2%

36.8

%57

.9%

44.7

%55

.3%

Ran

k1

(=)1

2(=

)1(=

)3(=

)35

(=)3

(=)3

57

66

7

‘Fee

l goo

d’ fa

ctor

of c

entr

e at

nig

ht

Tot

al

Per

cent

age

Qua

lity

of s

tree

t lig

htin

g

Saf

ety

perc

eptio

n ou

t of s

hopp

ing

hour

s

Iden

tity

of

tow

n c

entr

e

Pro

mot

ion/

Str

eet e

vent

s

Sec

uri

ty a

nd

Cri

me

Issu

es

Pre

senc

e of

rou

gh s

leep

ers

Pre

senc

e of

beg

gars

Pre

senc

e of

str

eet d

rinke

rs

En

viro

nm

enta

l Iss

ues

Pre

senc

e of

litte

r

Pre

senc

e of

ref

use

bags

on

the

stre

et

Evi

denc

e of

str

eet f

oulin

g

Appendix F

PMRS Pedestrian Flowcounts October 2006

Table F.1: PMRS Day-time Pedestrian Flow Counts

Average Pedestrian Flow3pm - 5pm

Index

1 2033 253%

2 1821 226%

3 1478 184%

4 1150 143%

5 876 109%

6 733 91%

7 710 88%

805 100

Location

Harrow Road

Praed Street

Edgware Road

Warwick Way

Queensway

St Johns Wood

Marylebone High Street

Average

AveragePedestrian Flow

Average number of pedestrians passing each count point in both directions

Index Percentage of average flow all centres

Table F.2: PMRS Night-time Pedestrian Flow Counts

Average Pedestrian Flow9pm - 11pm

Index

1 1237 350%

2 810 229%

3 645 183%

4 633 179%

5 537 152%

6 344 97%

7 178 50%

353 100

Index Percentage of average flow all centres

St Johns Wood

Marylebone High Street

Average

AveragePedestrian Flow

Average number of pedestrians passing each count point in both directions

Location

Harrow Road

Praed Street

Edgware Road

Warwick Way

Queensway

Table F.3: St John’s Wood District Centre Day and Night-Time Pedestrian Flows

3pm - 5pm 9pm - 11pm Grid ReferencesSTREET & ADDRESS Note Count Index Count Index OSE OSN

10 St Annes Terrace 135 18 60 34 526911.99 183302.99105 St John’s Wood Terrace 390 53 75 42 526941.55 183283.09142 St John’s Wood High Street A 525 72 90 51 526947.68 183264.55140 St John’s Wood High Street 960 131 165 93 526955.55 183246.68120 St John’s Wood High Street 1,080 147 210 118 526985.94 183208.54128 Allitsen Road 510 70 195 110 527010 183213.9292 St John’s Wood High Street 585 80 195 110 527025.37 183161.570 St John’s Wood High Street 450 61 60 34 527063.16 183112.5339 Barrow Hill Road 180 25 30 17 527108.15 183098.9760 St John’s Wood High Street 165 23 60 34 527100.87 183065.021-3 Wellington Place 300 41 165 93 527066.33 183058.43 St John’s Wood High Street 555 76 120 68 527067.82 183079.820 St John’s Wood High Street 825 113 180 101 527034.05 183127.3545 St John’s Wood High Street 1,080 147 210 118 526992.95 183175.4657 St John’s Wood High Street 1,485 203 210 118 526964.82 183210.3275 St John’s Wood High Street 1,320 180 210 118 526938.51 183244.43Circus Road 870 119 195 110 526919.86 183246.113-19 Circus Road 915 125 210 118 526859.84 183197.6828 Circus Road 1,110 151 330 186 526847.63 183211.22Circus Road 1,215 166 585 329 526905.94 183257.84

733 100 178 100

Fig

ure

F.1

:S

t Jo

hn

’s W

oo

d G

rove

Dis

tric

t C

entr

e D

ay a

nd

Nig

ht-

Tim

e P

edes

tria

n F

low

co

mp

aris

on

ST

JO

HN

S W

OO

D -

OC

TO

BE

R 2

006

0

200

400

600

800

1000

1200

1400

1600

12

34

56

78

910

11

12

13

14

15

16

17

18

19

20

CO

UN

T P

OIN

TS

INDEXEDPEDESTRIANFLOW

3pm

- 5

pm

9p

m -

11

pm

Appendix G

In-Street Visitor Survey Results

St John’s Wood Westminster In Street Survey Page 110

for Nathaniel Lichfield & Partners October 2006

Total Male Female 18 - 34 35 - 54 55 + ABC1 C2DE

Column %ges.061006 NEMS market research

Q01 What is the main purpose of your visit to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Shopping for food only 27.2% 31 26.9% 14 27.4% 17 24.4% 10 26.3% 10 31.4% 11 25.6% 23 33.3% 8Shopping for non-food goods

only7.9% 9 3.8% 2 11.3% 7 2.4% 1 10.5% 4 11.4% 4 7.8% 7 8.3% 2

Shopping for both food &non-food items

3.5% 4 0.0% 0 6.5% 4 0.0% 0 2.6% 1 8.6% 3 3.3% 3 4.2% 1

Shopping for specialist foods/ goods / items specific tocentre

0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0

Window shopping 2.6% 3 0.0% 0 4.8% 3 0.0% 0 2.6% 1 5.7% 2 3.3% 3 0.0% 0To visit the Market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0To visit a restaurant / café /

public house20.2% 23 23.1% 12 17.7% 11 29.3% 12 15.8% 6 14.3% 5 23.3% 21 8.3% 2

To have a walk / strollaround

10.5% 12 9.6% 5 11.3% 7 12.2% 5 10.5% 4 8.6% 3 11.1% 10 8.3% 2

To use services e.g. bank,post office, hairdresser

7.9% 9 3.8% 2 11.3% 7 7.3% 3 7.9% 3 8.6% 3 8.9% 8 4.2% 1

Work / business purposes 19.3% 22 28.8% 15 11.3% 7 24.4% 10 21.1% 8 11.4% 4 20.0% 18 16.7% 4Healthcare e.g. doctor,

dentist, optician3.5% 4 1.9% 1 4.8% 3 2.4% 1 5.3% 2 2.9% 1 3.3% 3 4.2% 1

Social / leisure reason e.g.meeting friends, going togym

2.6% 3 0.0% 0 4.8% 3 2.4% 1 5.3% 2 0.0% 0 2.2% 2 4.2% 1

Tourism, e.g. holiday, daytrip

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 4.4% 5 3.8% 2 4.8% 3 2.4% 1 2.6% 1 8.6% 3 2.2% 2 12.5% 3Going to school / college 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Live here 1.8% 2 1.9% 1 1.6% 1 0.0% 0 2.6% 1 2.9% 1 2.2% 2 0.0% 0Going to the hospital 0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0Going home 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 1.8% 2 1.9% 1 1.6% 1 0.0% 0 2.6% 1 2.9% 1 1.1% 1 4.2% 1

Base: 114 52 62 41 38 35 90 24

Q02 Do you intend to do any shopping in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who did not mention shopping for food, non food or both food and non food at Q01

Yes 33.8% 24 21.6% 8 47.1% 16 23.3% 7 45.5% 10 36.8% 7 32.8% 19 38.5% 5No 56.3% 40 73.0% 27 38.2% 13 60.0% 18 50.0% 11 57.9% 11 55.2% 32 61.5% 8(Don’t know) 9.9% 7 5.4% 2 14.7% 5 16.7% 5 4.5% 1 5.3% 1 12.1% 7 0.0% 0

Base: 71 37 34 30 22 19 58 13

Q03 What do you intend to buy in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who intend to shop in the centre at Q01

Food and groceries 77.6% 52 82.6% 19 75.0% 33 83.3% 15 76.9% 20 73.9% 17 76.5% 39 81.3% 13Newspapers / Magazines 9.0% 6 13.0% 3 6.8% 3 0.0% 0 0.0% 0 26.1% 6 7.8% 4 12.5% 2Confectionery / Tobacco 3.0% 2 4.3% 1 2.3% 1 0.0% 0 3.8% 1 4.3% 1 2.0% 1 6.3% 1Clothing / Footwear 6.0% 4 0.0% 0 9.1% 4 5.6% 1 0.0% 0 13.0% 3 5.9% 3 6.3% 1Furniture / Carpets / Soft

furnishings0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Domestic electrical goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other electrical goods (TV,

Hi-fi etc)0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

DIY / Hardware / Gardening 1.5% 1 0.0% 0 2.3% 1 0.0% 0 3.8% 1 0.0% 0 0.0% 0 6.3% 1Other household goods 1.5% 1 0.0% 0 2.3% 1 5.6% 1 0.0% 0 0.0% 0 0.0% 0 6.3% 1Gifts / Jewellery / China and

Glass3.0% 2 0.0% 0 4.5% 2 0.0% 0 0.0% 0 8.7% 2 3.9% 2 0.0% 0

Books / CD’s / DVDs / Toys/ Hobbies

1.5% 1 4.3% 1 0.0% 0 0.0% 0 3.8% 1 0.0% 0 2.0% 1 0.0% 0

Health / Beauty / Chemistitems

10.4% 7 4.3% 1 13.6% 6 11.1% 2 3.8% 1 17.4% 4 11.8% 6 6.3% 1

Specialist foods / goods / items specific to thatcentre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 4.5% 3 4.3% 1 4.5% 2 5.6% 1 0.0% 0 8.7% 2 5.9% 3 0.0% 0Flowers 1.5% 1 0.0% 0 2.3% 1 0.0% 0 3.8% 1 0.0% 0 2.0% 1 0.0% 0(Don’t know) 4.5% 3 4.3% 1 4.5% 2 0.0% 0 11.5% 3 0.0% 0 5.9% 3 0.0% 0Base: 67 23 44 18 26 23 51 16





Q04 Approximately how much will you spend in total on each of the following during your visit to Church Street-Edgware Road / HarrowRoad / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?Those who intend to shop in the centre at Q01

Food & Grocery

Nothing 13.4% 9 13.0% 3 13.6% 6 5.6% 1 11.5% 3 21.7% 5 15.7% 8 6.3% 1Less than £5.00 9.0% 6 13.0% 3 6.8% 3 5.6% 1 11.5% 3 8.7% 2 11.8% 6 0.0% 0£5.01-£10.00 22.4% 15 34.8% 8 15.9% 7 22.2% 4 19.2% 5 26.1% 6 17.6% 9 37.5% 6£10.01-£20.00 29.9% 20 30.4% 7 29.5% 13 22.2% 4 34.6% 9 30.4% 7 29.4% 15 31.3% 5£20.01-£30.00 4.5% 3 0.0% 0 6.8% 3 11.1% 2 3.8% 1 0.0% 0 2.0% 1 12.5% 2£30.01-£40.00 7.5% 5 0.0% 0 11.4% 5 11.1% 2 7.7% 2 4.3% 1 9.8% 5 0.0% 0£40.01-£50.00 1.5% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 4.3% 1 2.0% 1 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 1.5% 1 4.3% 1 0.0% 0 5.6% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0£100.01-£150.00 1.5% 1 4.3% 1 0.0% 0 5.6% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 9.0% 6 0.0% 0 13.6% 6 11.1% 2 11.5% 3 4.3% 1 7.8% 4 12.5% 2Mean: 15.3 16.7 14.5 26.6 12.0 10.7 16.3 12.1

Base: 67 23 44 18 26 23 51 16

Non-food

Nothing 17.9% 12 17.4% 4 18.2% 8 16.7% 3 15.4% 4 21.7% 5 19.6% 10 12.5% 2Less than £5.00 10.4% 7 17.4% 4 6.8% 3 0.0% 0 15.4% 4 13.0% 3 9.8% 5 12.5% 2£5.01-£10.00 9.0% 6 8.7% 2 9.1% 4 0.0% 0 7.7% 2 17.4% 4 9.8% 5 6.3% 1£10.01-£20.00 3.0% 2 0.0% 0 4.5% 2 5.6% 1 0.0% 0 4.3% 1 2.0% 1 6.3% 1£20.01-£30.00 4.5% 3 0.0% 0 6.8% 3 0.0% 0 7.7% 2 4.3% 1 3.9% 2 6.3% 1£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 4.5% 3 4.3% 1 4.5% 2 11.1% 2 3.8% 1 0.0% 0 5.9% 3 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 3.0% 2 0.0% 0 4.5% 2 0.0% 0 0.0% 0 8.7% 2 3.9% 2 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 43.3% 29 39.1% 9 45.5% 20 61.1% 11 42.3% 11 30.4% 7 41.2% 21 50.0% 8(Refused) 4.5% 3 13.0% 3 0.0% 0 5.6% 1 7.7% 2 0.0% 0 3.9% 2 6.3% 1

Mean: 13.6 6.4 17.0 17.5 9.2 15.8 15.2 7.5

Base: 67 23 44 18 26 23 51 16

Eating / drinking out

Nothing 19.4% 13 21.7% 5 18.2% 8 5.6% 1 26.9% 7 21.7% 5 21.6% 11 12.5% 2Less than £5.00 7.5% 5 8.7% 2 6.8% 3 5.6% 1 7.7% 2 8.7% 2 9.8% 5 0.0% 0£5.01-£10.00 9.0% 6 8.7% 2 9.1% 4 16.7% 3 3.8% 1 8.7% 2 11.8% 6 0.0% 0£10.01-£20.00 3.0% 2 0.0% 0 4.5% 2 0.0% 0 3.8% 1 4.3% 1 2.0% 1 6.3% 1£20.01-£30.00 1.5% 1 0.0% 0 2.3% 1 0.0% 0 0.0% 0 4.3% 1 2.0% 1 0.0% 0£30.01-£40.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£40.01-£50.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£50.01-£75.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£75.01-£100.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0£100.01-£150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0More than £150.00 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 53.7% 36 47.8% 11 56.8% 25 66.7% 12 46.2% 12 52.2% 12 47.1% 24 75.0% 12(Refused) 6.0% 4 13.0% 3 2.3% 1 5.6% 1 11.5% 3 0.0% 0 5.9% 3 6.3% 1Mean: 4.17 2.22 5.14 5.00 2.50 5.45 4.06 5.00

Base: 67 23 44 18 26 23 51 16

Q05 Do you intend to visit any leisure / entertainment facilities or eat / drink in Church Street-Edgware Road / Harrow Road / MaryleboneHigh Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today?

Yes 36.0% 41 38.5% 20 33.9% 21 41.5% 17 34.2% 13 31.4% 11 37.8% 34 29.2% 7No 57.0% 65 53.8% 28 59.7% 37 48.8% 20 57.9% 22 65.7% 23 53.3% 48 70.8% 17(Don’t know) 7.0% 8 7.7% 4 6.5% 4 9.8% 4 7.9% 3 2.9% 1 8.9% 8 0.0% 0

Base: 114 52 62 41 38 35 90 24





Q06 And what type of facilities do you intend to visit today?Those who said Yes at Q05

Sports facilities 4.9% 2 5.0% 1 4.8% 1 5.9% 1 7.7% 1 0.0% 0 5.9% 2 0.0% 0Pubs / bars 12.2% 5 25.0% 5 0.0% 0 0.0% 0 7.7% 1 36.4% 4 8.8% 3 28.6% 2Restaurants 29.3% 12 30.0% 6 28.6% 6 23.5% 4 30.8% 4 36.4% 4 35.3% 12 0.0% 0Takeaway food 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Walk about / look around 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cafes / Coffee Shops 48.8% 20 35.0% 7 61.9% 13 58.8% 10 53.8% 7 27.3% 3 50.0% 17 42.9% 3Theatre / cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 2.4% 1 5.0% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 14.3% 1Library 2.4% 1 0.0% 0 4.8% 1 5.9% 1 0.0% 0 0.0% 0 0.0% 0 14.3% 1(Don’t know) 2.4% 1 5.0% 1 0.0% 0 5.9% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0Base: 41 20 21 17 13 11 34 7

Q07 How did you travel to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-WestbourneGrove / St John’s Wood / Warwick Way-Tachbrook Street today ?

Car-driver 17.5% 20 17.3% 9 17.7% 11 12.2% 5 26.3% 10 14.3% 5 20.0% 18 8.3% 2Car-passenger 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0Bus / coach 4.4% 5 1.9% 1 6.5% 4 7.3% 3 0.0% 0 5.7% 2 4.4% 4 4.2% 1Train / Tube 26.3% 30 34.6% 18 19.4% 12 31.7% 13 26.3% 10 20.0% 7 25.6% 23 29.2% 7Taxi 4.4% 5 5.8% 3 3.2% 2 2.4% 1 2.6% 1 8.6% 3 4.4% 4 4.2% 1Walked 43.9% 50 36.5% 19 50.0% 31 46.3% 19 34.2% 13 51.4% 18 43.3% 39 45.8% 11Bicycle 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0Other 1.8% 2 3.8% 2 0.0% 0 0.0% 0 5.3% 2 0.0% 0 0.0% 0 8.3% 2Base: 114 52 62 41 38 35 90 24

Q08 Where did you park your car in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who said car-driver at Q07

Supermarket car park 5.0% 1 11.1% 1 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0 50.0% 1Work car park 10.0% 2 22.2% 2 0.0% 0 0.0% 0 10.0% 1 20.0% 1 11.1% 2 0.0% 0Masterpark / NCP car park 5.0% 1 11.1% 1 0.0% 0 20.0% 1 0.0% 0 0.0% 0 5.6% 1 0.0% 0Off street public car park 15.0% 3 11.1% 1 18.2% 2 20.0% 1 20.0% 2 0.0% 0 16.7% 3 0.0% 0On-street / car park meter 55.0% 11 44.4% 4 63.6% 7 40.0% 2 50.0% 5 80.0% 4 55.6% 10 50.0% 1Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Residential parking 10.0% 2 0.0% 0 18.2% 2 0.0% 0 20.0% 2 0.0% 0 11.1% 2 0.0% 0Base: 20 9 11 5 10 5 18 2

Q09 Was this your first choice place to park ? Those who said car-driver at Q07

Yes 85.0% 17 100.0% 9 72.7% 8 80.0% 4 90.0% 9 80.0% 4 83.3% 15 100.0% 2No 15.0% 3 0.0% 0 27.3% 3 20.0% 1 10.0% 1 20.0% 1 16.7% 3 0.0% 0

Base: 20 9 11 5 10 5 18 2

Q10 How long was your journey time to reach Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today ? Those who said car-driver / passenger at Q07

0-5 minutes 19.0% 4 0.0% 0 33.3% 4 0.0% 0 27.3% 3 20.0% 1 21.1% 4 0.0% 06-10 minutes 14.3% 3 22.2% 2 8.3% 1 20.0% 1 18.2% 2 0.0% 0 15.8% 3 0.0% 011-15 minutes 4.8% 1 0.0% 0 8.3% 1 0.0% 0 9.1% 1 0.0% 0 5.3% 1 0.0% 016-30 minutes 28.6% 6 22.2% 2 33.3% 4 20.0% 1 36.4% 4 20.0% 1 31.6% 6 0.0% 030 minutes or more 33.3% 7 55.6% 5 16.7% 2 60.0% 3 9.1% 1 60.0% 3 26.3% 5 100.0% 2Base: 21 9 12 5 11 5 19 2





Q11 Which other shopping centres or towns do you use regularly, i.e. at least once a month ?

No other centre 9.6% 11 9.6% 5 9.7% 6 7.3% 3 10.5% 4 11.4% 4 11.1% 10 4.2% 1Ashcroft Kings Mall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Baker Street 5.3% 6 5.8% 3 4.8% 3 7.3% 3 2.6% 1 5.7% 2 4.4% 4 8.3% 2Bayswater 5.3% 6 5.8% 3 4.8% 3 2.4% 1 7.9% 3 5.7% 2 3.3% 3 12.5% 3Bluewater 4.4% 5 7.7% 4 1.6% 1 0.0% 0 5.3% 2 8.6% 3 4.4% 4 4.2% 1Brent Cross 24.6% 28 23.1% 12 25.8% 16 29.3% 12 28.9% 11 14.3% 5 26.7% 24 16.7% 4Broadway Shopping Mall 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Brompton Road 1.8% 2 0.0% 0 3.2% 2 0.0% 0 5.3% 2 0.0% 0 2.2% 2 0.0% 0Camden Town 8.8% 10 5.8% 3 11.3% 7 4.9% 2 15.8% 6 5.7% 2 8.9% 8 8.3% 2Church Street – Edgware

Road North6.1% 7 9.6% 5 3.2% 2 2.4% 1 5.3% 2 11.4% 4 5.6% 5 8.3% 2

Covent Garden 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0Edgware Road (south of

Harrow Road Flyover)1.8% 2 1.9% 1 1.6% 1 2.4% 1 2.6% 1 0.0% 0 2.2% 2 0.0% 0

Hammersmith 2.6% 3 1.9% 1 3.2% 2 4.9% 2 2.6% 1 0.0% 0 3.3% 3 0.0% 0Harrow Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kensington High Street 9.6% 11 5.8% 3 12.9% 8 4.9% 2 10.5% 4 14.3% 5 10.0% 9 8.3% 2Kings Road 2.6% 3 3.8% 2 1.6% 1 0.0% 0 5.3% 2 2.9% 1 3.3% 3 0.0% 0Knightsbridge 6.1% 7 3.8% 2 8.1% 5 2.4% 1 7.9% 3 8.6% 3 7.8% 7 0.0% 0Ladbroke Grove 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marylebone High Street 10.5% 12 9.6% 5 11.3% 7 7.3% 3 15.8% 6 8.6% 3 12.2% 11 4.2% 1Oxford Street / West End /

Regent Street / BondStreet

51.8% 59 38.5% 20 62.9% 39 56.1% 23 60.5% 23 37.1% 13 55.6% 50 37.5% 9

Praed Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Queensway / Westbourne

Grove7.0% 8 5.8% 3 8.1% 5 14.6% 6 2.6% 1 2.9% 1 5.6% 5 12.5% 3

Shepherd’s Bush W12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0St Johns Wood 6.1% 7 9.6% 5 3.2% 2 4.9% 2 7.9% 3 5.7% 2 6.7% 6 4.2% 1Tottenham Court Road 3.5% 4 1.9% 1 4.8% 3 2.4% 1 5.3% 2 2.9% 1 4.4% 4 0.0% 0Vauxhall Bridge Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Warwick Way / Tachbrook

Street0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waterloo 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 17.5% 20 30.8% 16 6.5% 4 12.2% 5 26.3% 10 14.3% 5 16.7% 15 20.8% 5Ealing 2.6% 3 3.8% 2 1.6% 1 7.3% 3 0.0% 0 0.0% 0 2.2% 2 4.2% 1Finchley 7.9% 9 5.8% 3 9.7% 6 7.3% 3 0.0% 0 17.1% 6 7.8% 7 8.3% 2Islington 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kilburn 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lakeside 1.8% 2 1.9% 1 1.6% 1 0.0% 0 0.0% 0 5.7% 2 2.2% 2 0.0% 0Primrose Hill 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0Swiss Cottage 4.4% 5 3.8% 2 4.8% 3 2.4% 1 2.6% 1 8.6% 3 2.2% 2 12.5% 3Victoria Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Watford 1.8% 2 1.9% 1 1.6% 1 2.4% 1 0.0% 0 2.9% 1 2.2% 2 0.0% 0Base: 114 52 62 41 38 35 90 24

Q12 Approximately how much time will you spend in the shopping area in Church Street-Edgware Road / Harrow Road / Marylebone HighStreet / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street today?

0-15 minutes 11.4% 13 9.6% 5 12.9% 8 9.8% 4 10.5% 4 14.3% 5 11.1% 10 12.5% 316-30 minutes 29.8% 34 28.8% 15 30.6% 19 22.0% 9 34.2% 13 34.3% 12 28.9% 26 33.3% 831 minutes – under 1 hour 18.4% 21 23.1% 12 14.5% 9 12.2% 5 28.9% 11 14.3% 5 21.1% 19 8.3% 21 – 1 ½ hours 11.4% 13 9.6% 5 12.9% 8 9.8% 4 7.9% 3 17.1% 6 14.4% 13 0.0% 0Over 1 ½ - 2 hours 7.0% 8 3.8% 2 9.7% 6 12.2% 5 2.6% 1 5.7% 2 4.4% 4 16.7% 4Over 2-3 hours 4.4% 5 3.8% 2 4.8% 3 9.8% 4 0.0% 0 2.9% 1 4.4% 4 4.2% 1Over 3 hours 4.4% 5 7.7% 4 1.6% 1 4.9% 2 5.3% 2 2.9% 1 3.3% 3 8.3% 2(Don’t know) 13.2% 15 13.5% 7 12.9% 8 19.5% 8 10.5% 4 8.6% 3 12.2% 11 16.7% 4Base: 114 52 62 41 38 35 90 24





Q13 How often do you shop in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Everyday 22.8% 26 21.2% 11 24.2% 15 24.4% 10 21.1% 8 22.9% 8 24.4% 22 16.7% 42-3 times a week 24.6% 28 21.2% 11 27.4% 17 19.5% 8 21.1% 8 34.3% 12 22.2% 20 33.3% 8Once a week 9.6% 11 1.9% 1 16.1% 10 19.5% 8 5.3% 2 2.9% 1 11.1% 10 4.2% 1Once a fortnight 7.0% 8 11.5% 6 3.2% 2 2.4% 1 10.5% 4 8.6% 3 8.9% 8 0.0% 0Once a month 8.8% 10 3.8% 2 12.9% 8 7.3% 3 10.5% 4 8.6% 3 7.8% 7 12.5% 3Less than once a month 3.5% 4 3.8% 2 3.2% 2 4.9% 2 2.6% 1 2.9% 1 2.2% 2 8.3% 2Never 21.9% 25 34.6% 18 11.3% 7 22.0% 9 23.7% 9 20.0% 7 21.1% 19 25.0% 6(Don’t know) 1.8% 2 1.9% 1 1.6% 1 0.0% 0 5.3% 2 0.0% 0 2.2% 2 0.0% 0

Base: 114 52 62 41 38 35 90 24

Mean Score - Very good=5, Quite good=4, Neither good nor poor=3, Quite poor=2, Very poor=1

Q14 Please rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / StJohn’s Wood / Warwick Way-Tachbrook Street in respect of the following factors?

Availability of parking

Very good 1.8% 2 1.9% 1 1.6% 1 2.4% 1 2.6% 1 0.0% 0 1.1% 1 4.2% 1Quite good 16.7% 19 13.5% 7 19.4% 12 12.2% 5 28.9% 11 8.6% 3 14.4% 13 25.0% 6Neither good nor poor 12.3% 14 11.5% 6 12.9% 8 17.1% 7 7.9% 3 11.4% 4 13.3% 12 8.3% 2Quite poor 16.7% 19 15.4% 8 17.7% 11 17.1% 7 13.2% 5 20.0% 7 16.7% 15 16.7% 4Very poor 28.1% 32 21.2% 11 33.9% 21 26.8% 11 23.7% 9 34.3% 12 27.8% 25 29.2% 7(Don’t know) 24.6% 28 36.5% 19 14.5% 9 24.4% 10 23.7% 9 25.7% 9 26.7% 24 16.7% 4

Mean: 2.30 2.36 2.26 2.29 2.66 1.92 2.24 2.50

Base: 114 52 62 41 38 35 90 24

Parking charges


Mean: 2.47 2.48 2.46 2.15 2.88 2.33 2.50 2.33

Base: 114 52 62 41 38 35 90 24

Traffic congestion

Very good 5.3% 6 3.8% 2 6.5% 4 4.9% 2 10.5% 4 0.0% 0 4.4% 4 8.3% 2Quite good 31.6% 36 36.5% 19 27.4% 17 26.8% 11 36.8% 14 31.4% 11 30.0% 27 37.5% 9Neither good nor poor 13.2% 15 15.4% 8 11.3% 7 17.1% 7 18.4% 7 2.9% 1 14.4% 13 8.3% 2Quite poor 14.9% 17 3.8% 2 24.2% 15 19.5% 8 13.2% 5 11.4% 4 16.7% 15 8.3% 2Very poor 20.2% 23 17.3% 9 22.6% 14 14.6% 6 10.5% 4 37.1% 13 18.9% 17 25.0% 6(Don’t know) 14.9% 17 23.1% 12 8.1% 5 17.1% 7 10.5% 4 17.1% 6 15.6% 14 12.5% 3Mean: 2.85 3.08 2.68 2.85 3.26 2.34 2.82 2.95

Base: 114 52 62 41 38 35 90 24

Bus service


Base: 114 52 62 41 38 35 90 24





Personal safety


Mean: 4.18 4.13 4.22 4.24 4.36 3.91 4.20 4.09

Base: 114 52 62 41 38 35 90 24

Range of shops and services available


Mean: 3.63 3.48 3.76 3.73 3.60 3.56 3.62 3.70

Base: 114 52 62 41 38 35 90 24

Quality of shops and services available


Base: 114 52 62 41 38 35 90 24

Daytime entertainment and leisure facilities


Base: 114 52 62 41 38 35 90 24

Evening entertainment and leisure facilities


Base: 114 52 62 41 38 35 90 24

Town Centre events


Base: 114 52 62 41 38 35 90 24





Liveliness / street life / character


Mean: 4.08 4.17 4.00 4.08 4.09 4.07 4.09 4.05

Base: 114 52 62 41 38 35 90 24

The market


Mean: 2.52 2.35 2.63 2.74 2.35 2.42 2.22 4.11

Base: 114 52 62 41 38 35 90 24

Quality / number of places to eat-drink


Base: 114 52 62 41 38 35 90 24

General shopping environment


Base: 114 52 62 41 38 35 90 24

Layout of centre


Base: 114 52 62 41 38 35 90 24

Size / quality of supermarket(s)


Base: 114 52 62 41 38 35 90 24





Q15 What improvement would you like to see made to Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street /Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 35.1% 40 44.2% 23 27.4% 17 34.1% 14 42.1% 16 28.6% 10 33.3% 30 41.7% 10Increase the range of national

/ multiple chain stores15.8% 18 1.9% 1 27.4% 17 22.0% 9 13.2% 5 11.4% 4 16.7% 15 12.5% 3

Increase the range of local /speciality retailers

36.0% 41 30.8% 16 40.3% 25 36.6% 15 34.2% 13 37.1% 13 37.8% 34 29.2% 7

Improve quality of shops andservices

10.5% 12 9.6% 5 11.3% 7 12.2% 5 7.9% 3 11.4% 4 11.1% 10 8.3% 2

Improve the appearance ofthe town centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve the market 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Make the centre safer (more

CCTV, policing, betterlighting etc)

7.0% 8 1.9% 1 11.3% 7 9.8% 4 2.6% 1 8.6% 3 5.6% 5 12.5% 3

Remove / reduce trafficcongestion

4.4% 5 5.8% 3 3.2% 2 2.4% 1 2.6% 1 8.6% 3 4.4% 4 4.2% 1

Provide more housing in thetown-centre

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve frequency of publictransport

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve car parkingavailability / reduceparking charges

14.0% 16 13.5% 7 14.5% 9 14.6% 6 10.5% 4 17.1% 6 14.4% 13 12.5% 3

Provide better entertainment/ leisure

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Improve quality and range ofcafes and restaurants

5.3% 6 7.7% 4 3.2% 2 4.9% 2 5.3% 2 5.7% 2 6.7% 6 0.0% 0

Improve pedestrian links andfacilities in the town centre

0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0

Improve food store 3.5% 4 1.9% 1 4.8% 3 2.4% 1 5.3% 2 2.9% 1 4.4% 4 0.0% 0Other 8.8% 10 3.8% 2 12.9% 8 4.9% 2 7.9% 3 14.3% 5 8.9% 8 8.3% 2A cinema 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Make it cleaner 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0A Marks and Spencers 1.8% 2 0.0% 0 3.2% 2 0.0% 0 5.3% 2 0.0% 0 2.2% 2 0.0% 0A supermarket 0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0More food outlets 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 4.2% 1More shops in general 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lower the prices 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0More independent shops 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0(Don’t know) 2.6% 3 5.8% 3 0.0% 0 0.0% 0 2.6% 1 5.7% 2 2.2% 2 4.2% 1

Base: 114 52 62 41 38 35 90 24

Q16 Do you or other members of your household ever come to Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in the evenings?

Yes 41.2% 47 46.2% 24 37.1% 23 39.0% 16 47.4% 18 37.1% 13 41.1% 37 41.7% 10No 58.8% 67 53.8% 28 62.9% 39 61.0% 25 52.6% 20 62.9% 22 58.9% 53 58.3% 14Base: 114 52 62 41 38 35 90 24

Q17 What do you or other members of your household do in Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street in the evening?Those who said Yes at Q16

Sports facilities 4.3% 2 4.2% 1 4.3% 1 6.3% 1 0.0% 0 7.7% 1 2.7% 1 10.0% 1Pubs / bars 21.3% 10 33.3% 8 8.7% 2 25.0% 4 16.7% 3 23.1% 3 21.6% 8 20.0% 2Restaurants 70.2% 33 58.3% 14 82.6% 19 56.3% 9 83.3% 15 69.2% 9 75.7% 28 50.0% 5Cafes / coffee shops 25.5% 12 33.3% 8 17.4% 4 31.3% 5 22.2% 4 23.1% 3 27.0% 10 20.0% 2Services (eg. cash tills) 2.1% 1 4.2% 1 0.0% 0 0.0% 0 0.0% 0 7.7% 1 2.7% 1 0.0% 0Takeaway food 4.3% 2 8.3% 2 0.0% 0 12.5% 2 0.0% 0 0.0% 0 5.4% 2 0.0% 0Walk about / look around 12.8% 6 12.5% 3 13.0% 3 12.5% 2 5.6% 1 23.1% 3 10.8% 4 20.0% 2Cinema 8.5% 4 0.0% 0 17.4% 4 25.0% 4 0.0% 0 0.0% 0 0.0% 0 40.0% 4Theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Nightclubs 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shopping 4.3% 2 4.2% 1 4.3% 1 6.3% 1 5.6% 1 0.0% 0 5.4% 2 0.0% 0(Don’t know) 4.3% 2 8.3% 2 0.0% 0 0.0% 0 5.6% 1 7.7% 1 2.7% 1 10.0% 1Base: 47 24 23 16 18 13 37 10





Q18 What do you like about visiting the leisure / pubs and bars / restaurant facilities in Church Street-Edgware Road / Harrow Road /Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 21.9% 25 30.8% 16 14.5% 9 19.5% 8 23.7% 9 22.9% 8 22.2% 20 20.8% 5Close to home / easy to get

to30.7% 35 19.2% 10 40.3% 25 29.3% 12 31.6% 12 31.4% 11 30.0% 27 33.3% 8

Good theatre 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Good choice of restaurants 45.6% 52 34.6% 18 54.8% 34 51.2% 21 42.1% 16 42.9% 15 48.9% 44 33.3% 8Good quality of restaurants 22.8% 26 17.3% 9 27.4% 17 24.4% 10 21.1% 8 22.9% 8 25.6% 23 12.5% 3Good quality of pubs / bars 13.2% 15 13.5% 7 12.9% 8 12.2% 5 18.4% 7 8.6% 3 13.3% 12 12.5% 3Good choice of pubs / bars 11.4% 13 17.3% 9 6.5% 4 12.2% 5 5.3% 2 17.1% 6 7.8% 7 25.0% 6Good health / fitness

facilities1.8% 2 0.0% 0 3.2% 2 4.9% 2 0.0% 0 0.0% 0 1.1% 1 4.2% 1

Other 5.3% 6 7.7% 4 3.2% 2 4.9% 2 2.6% 1 8.6% 3 6.7% 6 0.0% 0Atmosphere 2.6% 3 1.9% 1 3.2% 2 4.9% 2 2.6% 1 0.0% 0 3.3% 3 0.0% 0Convenient 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friendly 2.6% 3 3.8% 2 1.6% 1 0.0% 0 2.6% 1 5.7% 2 3.3% 3 0.0% 0(Don’t know) 3.5% 4 5.8% 3 1.6% 1 2.4% 1 5.3% 2 2.9% 1 2.2% 2 8.3% 2

Base: 114 52 62 41 38 35 90 24

Q19 What do you dislike about visiting the leisure / pubs and bars / restaurant facilities in Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John’s Wood / Warwick Way-Tachbrook Street?

Nothing in particular 64.0% 73 63.5% 33 64.5% 40 61.0% 25 68.4% 26 62.9% 22 64.4% 58 62.5% 15Poor choice of facilities 8.8% 10 7.7% 4 9.7% 6 12.2% 5 13.2% 5 0.0% 0 11.1% 10 0.0% 0Too expensive 11.4% 13 13.5% 7 9.7% 6 12.2% 5 10.5% 4 11.4% 4 11.1% 10 12.5% 3Unsafe / poor security /

dangerous0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 4.2% 1

Lack of car parking 4.4% 5 5.8% 3 3.2% 2 7.3% 3 2.6% 1 2.9% 1 4.4% 4 4.2% 1Car parking charges 0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 1Lack of public transport 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other 5.3% 6 1.9% 1 8.1% 5 4.9% 2 2.6% 1 8.6% 3 5.6% 5 4.2% 1It needs cleaning 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Poor quality facilities 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Too smokey 1.8% 2 1.9% 1 1.6% 1 0.0% 0 2.6% 1 2.9% 1 2.2% 2 0.0% 0Too busy 0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0Close too early 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know) 5.3% 6 3.8% 2 6.5% 4 2.4% 1 2.6% 1 11.4% 4 3.3% 3 12.5% 3Base: 114 52 62 41 38 35 90 24

SEX Sex:

Male 45.6% 52 100.0% 52 0.0% 0 39.0% 16 44.7% 17 54.3% 19 45.6% 41 45.8% 11Female 54.4% 62 0.0% 0 100.0% 62 61.0% 25 55.3% 21 45.7% 16 54.4% 49 54.2% 13Base: 114 52 62 41 38 35 90 24

AGE Age Group:

18 - 24 years 14.0% 16 13.5% 7 14.5% 9 39.0% 16 0.0% 0 0.0% 0 10.0% 9 29.2% 725 - 34 years 21.9% 25 17.3% 9 25.8% 16 61.0% 25 0.0% 0 0.0% 0 23.3% 21 16.7% 435 - 44 years 18.4% 21 19.2% 10 17.7% 11 0.0% 0 55.3% 21 0.0% 0 20.0% 18 12.5% 345 - 54 years 14.9% 17 13.5% 7 16.1% 10 0.0% 0 44.7% 17 0.0% 0 17.8% 16 4.2% 155 - 64 years 20.2% 23 25.0% 13 16.1% 10 0.0% 0 0.0% 0 65.7% 23 21.1% 19 16.7% 465+ years 10.5% 12 11.5% 6 9.7% 6 0.0% 0 0.0% 0 34.3% 12 7.8% 7 20.8% 5Base: 114 52 62 41 38 35 90 24

SEG Socio-economic group

AB 53.5% 61 48.1% 25 58.1% 36 41.5% 17 63.2% 24 57.1% 20 67.8% 61 0.0% 0C1 25.4% 29 30.8% 16 21.0% 13 31.7% 13 26.3% 10 17.1% 6 32.2% 29 0.0% 0C2 10.5% 12 11.5% 6 9.7% 6 12.2% 5 5.3% 2 14.3% 5 0.0% 0 50.0% 12DE 10.5% 12 9.6% 5 11.3% 7 14.6% 6 5.3% 2 11.4% 4 0.0% 0 50.0% 12Base: 114 52 62 41 38 35 90 24





INC Approximate income of main wage earner:

Less than £15,000 9.6% 11 9.6% 5 9.7% 6 14.6% 6 2.6% 1 11.4% 4 2.2% 2 37.5% 9£16,000-£25,000 9.6% 11 11.5% 6 8.1% 5 14.6% 6 2.6% 1 11.4% 4 7.8% 7 16.7% 4£26,000-£35,000 12.3% 14 15.4% 8 9.7% 6 9.8% 4 13.2% 5 14.3% 5 14.4% 13 4.2% 1£36,000-£50,000 6.1% 7 7.7% 4 4.8% 3 2.4% 1 7.9% 3 8.6% 3 7.8% 7 0.0% 0£50,000 + 17.5% 20 21.2% 11 14.5% 9 9.8% 4 26.3% 10 17.1% 6 22.2% 20 0.0% 0(Refused) 44.7% 51 34.6% 18 53.2% 33 48.8% 20 47.4% 18 37.1% 13 45.6% 41 41.7% 10

Base: 114 52 62 41 38 35 90 24

ETH Ethnicity:

White - British 64.0% 73 67.3% 35 61.3% 38 63.4% 26 60.5% 23 68.6% 24 58.9% 53 83.3% 20White - Irish 0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0Any other White background 3.5% 4 5.8% 3 1.6% 1 2.4% 1 7.9% 3 0.0% 0 4.4% 4 0.0% 0White and Black Caribbean 1.8% 2 1.9% 1 1.6% 1 2.4% 1 0.0% 0 2.9% 1 2.2% 2 0.0% 0White and black African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other mixed background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Indian 2.6% 3 1.9% 1 3.2% 2 4.9% 2 2.6% 1 0.0% 0 2.2% 2 4.2% 1Pakistani 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Any other Asian background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Caribbean 3.5% 4 3.8% 2 3.2% 2 0.0% 0 7.9% 3 2.9% 1 4.4% 4 0.0% 0African 7.9% 9 7.7% 4 8.1% 5 4.9% 2 5.3% 2 14.3% 5 8.9% 8 4.2% 1Any other black background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chinese 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Chinese other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Other ethnic group 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Australian 1.8% 2 1.9% 1 1.6% 1 0.0% 0 2.6% 1 2.9% 1 1.1% 1 4.2% 1Canadian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Danish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0French 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Greek 2.6% 3 3.8% 2 1.6% 1 4.9% 2 0.0% 0 2.9% 1 3.3% 3 0.0% 0Italian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Polish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Spanish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swedish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Turkish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0USA 1.8% 2 1.9% 1 1.6% 1 2.4% 1 2.6% 1 0.0% 0 2.2% 2 0.0% 0Iranian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Iraq 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Lebanon 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 9.6% 11 3.8% 2 14.5% 9 14.6% 6 10.5% 4 2.9% 1 11.1% 10 4.2% 1Base: 114 52 62 41 38 35 90 24

ADU Number of adults (incl. respondent):

One 31.6% 36 32.7% 17 30.6% 19 22.0% 9 28.9% 11 45.7% 16 31.1% 28 33.3% 8Two 51.8% 59 48.1% 25 54.8% 34 48.8% 20 63.2% 24 42.9% 15 54.4% 49 41.7% 10Three 11.4% 13 13.5% 7 9.7% 6 14.6% 6 7.9% 3 11.4% 4 8.9% 8 20.8% 5Four or more 5.3% 6 5.8% 3 4.8% 3 14.6% 6 0.0% 0 0.0% 0 5.6% 5 4.2% 1

Base: 114 52 62 41 38 35 90 24

CHI No. of children 15 years and under:

None 71.1% 81 75.0% 39 67.7% 42 70.7% 29 50.0% 19 94.3% 33 72.2% 65 66.7% 16One 9.6% 11 9.6% 5 9.7% 6 14.6% 6 10.5% 4 2.9% 1 7.8% 7 16.7% 4Two 15.8% 18 13.5% 7 17.7% 11 12.2% 5 31.6% 12 2.9% 1 16.7% 15 12.5% 3Three 3.5% 4 1.9% 1 4.8% 3 2.4% 1 7.9% 3 0.0% 0 3.3% 3 4.2% 1Four or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 114 52 62 41 38 35 90 24

CAR Number of cars in household:

None 26.3% 30 28.8% 15 24.2% 15 26.8% 11 13.2% 5 40.0% 14 21.1% 19 45.8% 11One 42.1% 48 44.2% 23 40.3% 25 39.0% 16 47.4% 18 40.0% 14 48.9% 44 16.7% 4Two 25.4% 29 21.2% 11 29.0% 18 29.3% 12 28.9% 11 17.1% 6 22.2% 20 37.5% 9Three 4.4% 5 3.8% 2 4.8% 3 2.4% 1 7.9% 3 2.9% 1 5.6% 5 0.0% 0Four or more 1.8% 2 1.9% 1 1.6% 1 2.4% 1 2.6% 1 0.0% 0 2.2% 2 0.0% 0Base: 114 52 62 41 38 35 90 24





DAY Day of Interview:

Monday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tuesday 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wednesday 20.2% 23 25.0% 13 16.1% 10 14.6% 6 15.8% 6 31.4% 11 21.1% 19 16.7% 4Thursday 20.2% 23 13.5% 7 25.8% 16 24.4% 10 21.1% 8 14.3% 5 21.1% 19 16.7% 4Friday 20.2% 23 19.2% 10 21.0% 13 17.1% 7 26.3% 10 17.1% 6 16.7% 15 33.3% 8Saturday 39.5% 45 42.3% 22 37.1% 23 43.9% 18 36.8% 14 37.1% 13 41.1% 37 33.3% 8

Base: 114 52 62 41 38 35 90 24

LOC Location:

Church Street-Edgware Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Harrow Road 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marylebone High Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Praed Street 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Queensway-Westbourne

Grove0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St John’s Wood 100.0% 114 100.0% 52 100.0% 62 100.0% 41 100.0% 38 100.0% 35 100.0% 90 100.0% 24Warwick Way-Tachbrook

Street0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 114 52 62 41 38 35 90 24





PC

B1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BD18 8 0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0BH6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BN2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0BR2 0 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0BS32 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Blank 13.2% 15 17.3% 9 9.7% 6 17.1% 7 7.9% 3 14.3% 5 11.1% 10 20.8% 5CB3 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0CO16 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CR0 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0CR3 5 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 0.0% 0 4.2% 1DA14 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0DB6 0 0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0E1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E12 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E13 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E13 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E14 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E17 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E17 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E18 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E2 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 4.2% 1E2 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E5 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E5 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E7 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0E9 7 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0EN7 6 0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0EN9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0EX4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0GU16 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0GU2 4 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0GU26 5 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0GU35 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA0 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA0 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA3 0 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 4.2% 1HA3 9 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0HA4 2 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0HA4 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HA7 2 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0HU17 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0HU8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0IG1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0IG11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0JI46 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU2 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0LU5 1 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0M13 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0M25 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ME17 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0MW8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N11 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N13 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N15 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N16 6 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0N17 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N20 9 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0N29 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





N4 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N7 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0N8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0ND3 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NN8 7 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0NN8 9 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0NP14 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW1 8 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0NW1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 0 0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 1NW10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW11 7 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0NW11 9 0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0NW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW2 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW2 4 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0NW2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW3 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW4 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0NW4 4 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0NW5 1 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0NW5 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 1 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0NW6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 4 1.8% 2 1.9% 1 1.6% 1 2.4% 1 2.6% 1 0.0% 0 1.1% 1 4.2% 1NW6 5 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0NW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW6 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW8 3.5% 4 1.9% 1 4.8% 3 4.9% 2 2.6% 1 2.9% 1 4.4% 4 0.0% 0NW8 0 8.8% 10 5.8% 3 11.3% 7 9.8% 4 13.2% 5 2.9% 1 10.0% 9 4.2% 1NW8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW8 3 0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0NW8 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0NW8 6 15.8% 18 13.5% 7 17.7% 11 7.3% 3 10.5% 4 31.4% 11 13.3% 12 25.0% 6NW8 7 7.0% 8 9.6% 5 4.8% 3 9.8% 4 7.9% 3 2.9% 1 7.8% 7 4.2% 1NW8 8 2.6% 3 1.9% 1 3.2% 2 2.4% 1 0.0% 0 5.7% 2 3.3% 3 0.0% 0NW8 9 6.1% 7 3.8% 2 8.1% 5 7.3% 3 5.3% 2 5.7% 2 7.8% 7 0.0% 0NW9 0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 1OX2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0OX4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0PR2 3 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 1RH10 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RH19 1 0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0RM1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM10 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM13 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM18 8 0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0RM6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM6 5 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0RM6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM8 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0RM9 4 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0RU19 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0S23 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE11 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE16 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE19 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





SE2 9 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0SE28 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE3 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE5 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE5 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE5 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE5 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SE6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SG8 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SL2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SL3 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SM4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SN11 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SO31 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 1SP11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SS15 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SS4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW10 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW10 4 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 1.1% 1 0.0% 0SW11 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW11 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW11 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW12 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW13 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW14 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW15 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW15 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW15 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW16 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW17 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW18 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW19 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW19 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW19 6 0.9% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 2.9% 1 0.0% 0 4.2% 1SW1P 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1P 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1P 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1P 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1S 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1U 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1U 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1U 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1V 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW1X 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW3 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW3 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW4 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW6 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW6 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW6 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW6 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW7 4 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0SW8 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW8 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW8 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0SW9 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TI5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TN2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TW11 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TW11 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TW4 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0TW9 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0UB6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





UB6 9 0.9% 1 1.9% 1 0.0% 0 2.4% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0W 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W10 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W10 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W10 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W10 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W10 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W10 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W11 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W12 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W12 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W12 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W12 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W13 9 0.9% 1 0.0% 0 1.6% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 1W14 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1A 2 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0W1G 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1G 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1K 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1N 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1P 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1U 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1U 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W1V 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W2 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W3 6 0.9% 1 1.9% 1 0.0% 0 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0W4 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W4 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W5 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W5 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W5 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W6 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W6 9 0.9% 1 0.0% 0 1.6% 1 0.0% 0 2.6% 1 0.0% 0 1.1% 1 0.0% 0W7 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W7 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W9 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W9 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0W9 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD23 1 0.9% 1 1.9% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 1 0.0% 0 4.2% 1WD2H 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD6 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WD6 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WIG 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WIG 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WIG 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WIU 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW1 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW10 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW2 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0WW8 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0YO24 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 114 52 62 41 38 35 90 24

Appendix H

Household Residents Survey Results

Dem

ogra

phic

sW

estm

inst

erT

elep

hone

Hou

seho

ldSu

rvey

Page

1

for

Nat

hani

elL

ichf

ield

& P

artn

ers

Oct

ober

2006

Tot

alM

ale

Fem

ale

16to

2425

to34

35to

5960

to64

65+

AB

C1

C2D

EC

arin

hhol

d

0510

06NEMSmarketresearch

Q01

Whe

redo

you

norm

ally

shop

for

non-

food

(com

pari

son)

good

s i.e

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twea

r, b

ooks

etc

?

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ord

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et /

Wes

tEnd

45.8

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142

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107

48.1

%19

467

.7%

2153

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3843

.4%

111

42.0

%47

35.3

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47.5

%21

841

.3%

6444

.0%

166

Ken

sing

ton

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reet

7.6 %

508.

3%21

7.2%

299.

7%3

11.3

%8

8.6%

225.

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0.0%

08.

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5.8%

98.

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toria

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et,W

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0 %20

3.2%

83.

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0.0%

01.

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110.

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02.

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2.6%

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4 %16

2.8%

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90.

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2.1 %

141.

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2.5%

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81.

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ailo

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9%1

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71.

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6

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tion)

1.1 %

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4

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1.1 %

70.

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Zone Westminster Telephone Household Survey Page 28


Total Harrow Road St John'sWood


Street

Church Street/ Edgware

Road


Queensway /Westbourne

Grove

Praed Street


Q01 Where do you normally shop for non-food (comparison) goods i.e. clothes, footwear, books etc ?

Oxford Street / West End 45.8% 301 29.0% 29 62.0% 62 25.0% 25 65.0% 65 61.0% 36 16.8% 17 69.1% 67Kensington High Street 7.6% 50 16.0% 16 1.0% 1 0.0% 0 0.0% 0 1.7% 1 29.7% 30 2.1% 2Victoria Street, Westminster 3.0% 20 0.0% 0 0.0% 0 20.0% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0Queensway / Westbourne

Grove2.4% 16 5.0% 5 0.0% 0 1.0% 1 0.0% 0 1.7% 1 8.9% 9 0.0% 0

Edgware Road 2.4% 16 6.0% 6 0.0% 0 1.0% 1 5.0% 5 0.0% 0 0.0% 0 4.1% 4Kings Road 2.1% 14 0.0% 0 0.0% 0 12.0% 12 0.0% 0 0.0% 0 1.0% 1 1.0% 1Marylebone High Street 1.5% 10 0.0% 0 3.0% 3 0.0% 0 1.0% 1 6.8% 4 1.0% 1 1.0% 1Brent Cross 1.5% 10 3.0% 3 7.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mail order / delivered /

internet1.5% 10 2.0% 2 0.0% 0 2.0% 2 3.0% 3 1.7% 1 2.0% 2 0.0% 0

Abroad (unspecifiedlocation)

1.1% 7 1.0% 1 0.0% 0 3.0% 3 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Kilburn 1.1% 7 5.0% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Marble Arch 0.9% 6 0.0% 0 2.0% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 2.1% 2Whiteley's Shopping Centre 0.9% 6 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 4.0% 4 0.0% 0Harrow Road 0.9% 6 6.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market, Portobello Road 0.9% 6 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0Market, Church Street 0.8% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0St Johns Wood 0.8% 5 0.0% 0 3.0% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Regent Street 0.6% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 3.4% 2 1.0% 1 0.0% 0Notting Hill 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0Portobello Road 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0Bond Street, London 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.0% 1 1.0% 1Tesco, Church Street, St

Johns Wood0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Warwick Way / TachbrookStreet

0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bayswater 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0Hammersmith 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0German Street, Westminster 0.5% 3 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1Knightsbridge 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 1.0% 1Central London 0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 2Baker Street 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Covent Garden 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1O2 Centre, Finchley Road 0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Praed Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ladbroke Grove 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Camden Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Primark (unspecified

location)0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Sainsbury's, Crommel Road,Barnet

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Wembley 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Park Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cardinal Junction 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shepherd's Bush W12 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Church Street, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Clapham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Cricklewood 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Finchley Road, London 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Goldbourne Road,

Kensington0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hampstead 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Harrow 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Hyde Park 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Keble Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market, Litchfield 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Market (unspecified

location)0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mayfair 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Marks & Spencer, Marble

Arch0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Brixton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Osterley Lane, Ealing 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Oxbridge 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Coburn Mews 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's, O2 Centre,

Finchley Road0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sloanes Court 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0





Street


Road



Grove

Praed Street


Waitrose, Twyford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Stanmore 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don't know / varies) 13.2% 87 13.0% 13 11.0% 11 18.0% 18 9.0% 9 22.0% 13 12.9% 13 10.3% 10Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q02 At which store do you normally do most of your food and grocery (convenience) shopping ?

Waitrose, High Street,Marylebone

8.2% 54 0.0% 0 0.0% 0 1.0% 1 14.0% 14 45.8% 27 1.0% 1 11.3% 11

Tesco, Church Street, StJohns Wood

7.2% 47 0.0% 0 5.0% 5 0.0% 0 38.0% 38 1.7% 1 0.0% 0 3.1% 3

Sainsbury's, Wilton Road,Victoria

5.9% 39 0.0% 0 0.0% 0 39.0% 39 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, LadbrokeGrove, Chelsea

5.0% 33 21.0% 21 0.0% 0 0.0% 0 3.0% 3 0.0% 0 5.0% 5 4.1% 4

Somerfield, Edgware Road,London

3.8% 25 1.0% 1 0.0% 0 0.0% 0 4.0% 4 1.7% 1 0.0% 0 19.6% 19

Sainsbury’s, O2 Centre,Finchley Road, London

3.5% 23 0.0% 0 21.0% 21 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0

Mail order / internet / delivered

3.3% 22 2.0% 2 8.0% 8 2.0% 2 2.0% 2 1.7% 1 5.9% 6 1.0% 1

Somerfield, Harrow Road 3.0% 20 19.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Waitrose, Finchley Road,

London2.7% 18 3.0% 3 12.0% 12 0.0% 0 2.0% 2 0.0% 0 1.0% 1 0.0% 0

Tesco, Portobello Road,London

2.4% 16 5.0% 5 0.0% 0 0.0% 0 1.0% 1 1.7% 1 8.9% 9 0.0% 0

Tesco, Warwick Way,Victoria

2.0% 13 0.0% 0 0.0% 0 12.0% 12 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Waitrose, Swiss Cottage,London

2.0% 13 0.0% 0 13.0% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, EdgwareRoad, London

1.7% 11 1.0% 1 0.0% 0 0.0% 0 5.0% 5 1.7% 1 0.0% 0 4.1% 4

Tesco, Brent Cross 1.5% 10 0.0% 0 4.0% 4 0.0% 0 6.0% 6 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Oxford

Street1.4% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 2 1.0% 1 5.2% 5

Ladbroke Grove 1.4% 9 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 2.1% 2Iceland, Harrow Road,

London1.1% 7 7.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Cromwell Road,Kensington

1.1% 7 1.0% 1 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.0% 1 3.1% 3

Market, Portobello Road,London

1.1% 7 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0

Marks & Spencer, MarbleArch

1.1% 7 0.0% 0 2.0% 2 0.0% 0 2.0% 2 1.7% 1 0.0% 0 2.1% 2

Sainsbury’s, Edgware Road,London

1.1% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.1% 3 0.0% 0 4.1% 4

Waitrose, High Street,Kensington

0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0

Sainsbury’s, Kilburn HighRoad

0.9% 6 3.0% 3 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, Whiteleysof Bayswater, Queensway

0.8% 5 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Marks & Spencer SimplyFood, Marylebone Station

0.8% 5 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 3.1% 3

Tesco, Notting Hill Gate 0.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0Sainsbury Local, Allington

Street, Victoria0.8% 5 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sainsbury’s, Swiss Cottage,London

0.6% 4 0.0% 0 2.0% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Asda, Park Royal 0.6% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0Sainsbury’s, Wilton Road,

Victoria0.6% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, KingsgateParade, Victoria Street

0.6% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer,Queensway

0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tesco, Meadville 0.5% 3 1.0% 1 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Westbourne

Grove, London0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sainsbury Local,Westbourne Grove

0.5% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sainsbury's, Vauxhall 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asda, Clapham Junction 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco, Baker Street, London 0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0Fresh & Wild, Westbourne

Grove, London0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Sainsbury Local, PaddingtonStation

0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3

Sainsbury’s, Cromwell Road, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.1% 2





Street


Road



Grove

Praed Street


KensingtonTesco, Edgware Road 0.5% 3 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Tesco Express, Praed Street 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2Marks & Spencer Simply

Food, Paddington Station0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2

Tesco, Hammersmith 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Sainsbury’s, Camden Town 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury's, Kingsmall,

Hammersmith0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Sainsbury’s, Harrow Road,London

0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tesco, High Street,Marylebone

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1

Waitrose, Kings Road 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Market, Warwick Way,

Westminster0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Camden Town 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Camden

Town0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, HighStreet, Kensington

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Co-Op, Heathfield 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0Tesco, Circus Road 0.3% 2 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Pimlico 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Whiteley's Shopping Centre 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Tesco, Bayswater 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Sainsbury's, Oxford Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Waitrose, Motcomb Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Budgens, Queensway 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Marks & Spencer, Victoria

Cardinal Place0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kilburn High Road, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Safeway, Edgware Road,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Planet Organic, WestbourneGrove

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Portobello Whole Foods,Portobello Green

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Vincent Street,London

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Oxford Street, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Asda, Colindale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Sainsbury’s, High Gate 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury Local,

Southampton Street,Covent Garden

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Fresh & Wild, Camden 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury Local, Brompton

Road0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Budgens, Tottenham CourtRoad

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Sainsbury’s, QueenstownRoad, Lambeth

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Market, Borough Road,London Bridge

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Supersave, Praed Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Sainsbury’s, Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Alperton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Victoria

Station0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Metro, Regent Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Green Valley, Barclay Road,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Sainsbury’s, GloucesterRoad, London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco, Camden Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Marks & Spencer, Kings

Road, Chelsea0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Hammersmith 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Notting

Hill Gate0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco, Englands Lane,Belsize Park

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Street


Road



Grove

Praed Street


Local shops, Victoria,London

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Kings Cross 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Asda, Connaught Hall

Approach, Westminster0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tesco, Monk Street, London 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Budgens, Porchester Road,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco, Perivale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Crispen’s, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Tesco, Praed Street, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Tesco, Queensway, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Tesco, Shepherds Bush 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Tesco, Tottenham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Iceland, Meadville 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Waitrose, Gloucester Road,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, Edgware Road,London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, Notting Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Waitrose, Temple Fortune

Parade0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Waitrose, Twyford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Westbourne Grove, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Farmers market (unspecified

location)0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Strutton Ground,Westminster

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Tebworth 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Express, Charing

Cross0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Somerfield, Camden Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco (unspecified location) 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's, Islington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Marks & Spencer, Finchley

Road, Golders Green0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Gold Street, Kent 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Tesco, Clifton Road, London 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Kings Cross 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0(Don’t know / varies) 12.6% 83 14.0% 14 17.0% 17 6.0% 6 3.0% 3 20.3% 12 20.8% 21 10.3% 10Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q03 What is the main reason why you choose do your main food and grocery shopping at (STORE MENTIONED AT Q02) ?

Convenience to home 45.2% 297 56.0% 56 32.0% 32 37.0% 37 46.0% 46 57.6% 34 49.5% 50 43.3% 42Quality of shops and services 9.3% 61 3.0% 3 12.0% 12 6.0% 6 9.0% 9 15.3% 9 9.9% 10 12.4% 12Value for money 7.6% 50 11.0% 11 6.0% 6 9.0% 9 7.0% 7 6.8% 4 5.9% 6 7.2% 7Preference for retailer 5.3% 35 3.0% 3 1.0% 1 12.0% 12 5.0% 5 6.8% 4 3.0% 3 7.2% 7Good or cheap car parking 4.1% 27 2.0% 2 12.0% 12 3.0% 3 2.0% 2 0.0% 0 2.0% 2 6.2% 6Range of shops and services

available4.0% 26 2.0% 2 4.0% 4 3.0% 3 6.0% 6 6.8% 4 4.0% 4 3.1% 3

Good quality produce 2.6% 17 1.0% 1 1.0% 1 3.0% 3 3.0% 3 0.0% 0 6.9% 7 2.1% 2Easy to get to 2.3% 15 3.0% 3 6.0% 6 1.0% 1 4.0% 4 1.7% 1 0.0% 0 0.0% 0Large store 2.1% 14 0.0% 0 5.0% 5 7.0% 7 1.0% 1 0.0% 0 0.0% 0 1.0% 1Good service / friendly 2.0% 13 4.0% 4 3.0% 3 2.0% 2 2.0% 2 0.0% 0 1.0% 1 1.0% 1Range of goods 2.0% 13 2.0% 2 1.0% 1 3.0% 3 2.0% 2 0.0% 0 4.0% 4 1.0% 1No other shops locally 1.5% 10 1.0% 1 3.0% 3 2.0% 2 3.0% 3 0.0% 0 0.0% 0 1.0% 1Provide a delivery service 1.5% 10 1.0% 1 3.0% 3 1.0% 1 2.0% 2 0.0% 0 2.0% 2 1.0% 1Habit / always uses it 1.5% 10 1.0% 1 3.0% 3 3.0% 3 0.0% 0 0.0% 0 1.0% 1 2.1% 2Convenience to work 1.1% 7 3.0% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 2.1% 2They sell organic produce 0.9% 6 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 3.0% 3 1.0% 1I prefer their goods 0.8% 5 1.0% 1 0.0% 0 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0Generally convenient 0.6% 4 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Good customer service 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.1% 2Other shops and services

nearby0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 3.4% 2 0.0% 0 0.0% 0

It is a small / quiet store 0.5% 3 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1I dislike supermarkets 0.5% 3 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0Reward scheme / discounts 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Congestion charges are in

place near to other stores0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1

I have young children 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0To support local businesses 0.3% 2 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0If I am passing through 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Longer opening hours 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0I go with a family member /

friend0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know / no reason inparticular)

2.1% 14 3.0% 3 0.0% 0 2.0% 2 3.0% 3 1.7% 1 3.0% 3 2.1% 2

Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q04 At which store or local centre do you do most of your top-up food and grocery shopping such as bread and milk ?

Tesco, Church Street, StJohns Wood

8.7% 57 0.0% 0 26.0% 26 0.0% 0 29.0% 29 0.0% 0 0.0% 0 2.1% 2

Waitrose, Marylebone HighStreet

4.0% 26 0.0% 0 0.0% 0 1.0% 1 5.0% 5 28.8% 17 0.0% 0 3.1% 3

Sainsbury, Wilton Road,Victoria

4.0% 26 0.0% 0 1.0% 1 24.0% 24 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Somerfield, Edgware Road,London

3.3% 22 1.0% 1 0.0% 0 0.0% 0 1.0% 1 3.4% 2 0.0% 0 18.6% 18

Somerfield, Harrow Road 2.9% 19 19.0% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Metro, Portobello

Road, London2.6% 17 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.9% 13 0.0% 0

Tesco, Circus Road 2.0% 13 0.0% 0 11.0% 11 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Tesco, Warwick Way,

Victoria1.7% 11 0.0% 0 0.0% 0 10.0% 10 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, St Johns Wood 1.5% 10 0.0% 0 10.0% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Edgware

Road1.5% 10 1.0% 1 0.0% 0 0.0% 0 6.0% 6 0.0% 0 0.0% 0 3.1% 3

Marks & Spencer SimplyFood, Notting Hill

1.4% 9 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 7.9% 8 0.0% 0

Iceland, Harrow Road,London

1.2% 8 8.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer SimplyFood, Marylebone Station

1.2% 8 0.0% 0 1.0% 1 0.0% 0 6.0% 6 1.7% 1 0.0% 0 0.0% 0

Marks & Spencer, OxfordStreet

1.2% 8 0.0% 0 1.0% 1 0.0% 0 0.0% 0 5.1% 3 1.0% 1 3.1% 3

Local shops (unspecifiedlocation)

1.2% 8 2.0% 2 3.0% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Tesco, Edgware Road 0.9% 6 1.0% 1 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0Local shops, Abbey Road,

London0.9% 6 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Tesco Express, Praed Street 0.9% 6 0.0% 0 0.0% 0 0.0% 0 1.0% 1 1.7% 1 0.0% 0 4.1% 4Tesco, Notting Hill Gate 0.9% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 6 0.0% 0Sainsbury’s, Kilburn High

Road, Brent0.9% 6 2.0% 2 3.0% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Local shops, Lupus Street,Westminster

0.8% 5 0.0% 0 0.0% 0 5.0% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, LadbrokeGrove, London

0.8% 5 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Sainsbury, Oxford Street 0.8% 5 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.7% 1 0.0% 0 2.1% 2Bestbuy, Ladbroke Grove 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 1.0% 1Costcutter, Golborne Road,

Kensington0.6% 4 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Kendal Street,High Park

0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4

Waitrose, Swiss Cottage 0.6% 4 0.0% 0 3.0% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, High

Street, Kensington0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Tesco Express, Meadville 0.6% 4 1.0% 1 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0Marks & Spencer, Whiteleys

of Bayswater, Queensway0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Local shops, Edgware Road,Westminster

0.6% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 2.1% 2

Local shops, Harrow Road,London

0.6% 4 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Portobello 0.6% 4 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Waitrose, Finchley Road 0.6% 4 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Tesco, Baker Street, London 0.6% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0Whiteley's Shopping Centre 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0Fresh & Wild, Westbourne

Grove0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Mail order / internet / delivered

0.5% 3 2.0% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Sainsbury, Kingsgate Parade,Victoria Street

0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury Local, PaddingtonStation

0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3

Marks & Spencer, MarbleArch

0.5% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2

Tesco (unspecified location) 0.5% 3 1.0% 1 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0Local shops, Lisson Grove,

Marylebone0.5% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0

Market, Church Street, 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 1.7% 1 0.0% 0 0.0% 0





Street


Road



Grove

Praed Street


LondonLadbroke Grove 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Tesco, Great Peter Street,

London0.3% 2 0.0% 0 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Tesco, Malcom Court 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0Tesco, High Street,

Marylebone0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0

Local shops, BoundaryRoad, London

0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Praed Street,Paddington

0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1

Sainsbury Local,Westbourne Grove

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Tesco, Bayswater 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Portland Stores, Marylebone 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0Local shops, Victoria 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Costcutters (unspecified

location)0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sainsbury Local, AllingtonStreet, Victoria

0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer SimplyFood, Finchley Road,London

0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, VictoriaCardinal Place

0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Marks & Spencer, SwissCottage

0.3% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Church Street,London

0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Costcutter, Lupus Street,Westminster

0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crispen’s, Oxford Street 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2Tesco, Shurland Avenue,

London0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Meadville 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco, Meadville 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Warwick Way,

Westminster0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, PortobelloRoad, London

0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco Express, Monk Street,London

0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Notting Hill Gate 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0Marks & Spencer Simply

Food, Paddington Station0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2

Tesco, Brent Cross 0.3% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Marble Arch 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2Sainsbury’s, Wilton Road,

Barnet0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Metro, Regent Street 0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0Waitrose, Motcomb Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Pimlico 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Newgate Close,

London0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury, Vauxhall 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco Express, Charing

Cross0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, VictoriaStation

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dart Street, London 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Finchley Road,

Hampstead0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, GloucesterRoad, London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, Great PortlandStreet

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Local shops, Mozart Street,Paddington

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, ClaremontClose, London

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, O2 Centre,Finchley Road, London

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks & Spencer, Kilburn 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury’s, Victoria Street, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Street


Road



Grove

Praed Street


LondonSainsbury’s, Westbourne

Road, Notting Hill Gate0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, ChepstowRoad, London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Marks & Spencer SimplyFood, Notting Hill Gate

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, Praed Street,Paddington

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Chipstow Stores, ChipstowRoad, London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Morrisons, Camden Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Planet Organic, Westbourne

Grove0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Portobello Whole Foods,Portobello Green

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, SutherlandAvenue, London

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Metro, MarshamStreet, Westminster

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Embassy News, EmbassyRoad, Notting Hill Gate

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Tesco Metro, St Johns Wood 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Somerfield, Harrow Road,

London0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Somerfield, High Street,Camden Town

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

John Lewis, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Sainsbury’s, Queenstown

Road, Lambeth0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, Barlby Gardens 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Local shops, Blenheim

Terrace, Paddington0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury’s, Westminster 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tesco, Melcombe Street,

London0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Local shops, Cherrett Close,London

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury Local, Waterloo 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Tesco, Whiteleys of

Bayswater, Queensway0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

The Ginger Pig, High Street,Marylebone

0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0

Crispin’s, Kendal Street,London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, Great WesternRoad, Paddington

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Safeway, Edgware Road,London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Local shops, High Street,Marylebone

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Paddington Street,Marylebone

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Fruit Garden, Malcolm Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Local shops, Alguin Court,

Stanmore0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, MackennalStreet, London

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Moscow Road,London

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Market (unspecifiedlocation)

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Fairhazel Gardens, CamdenTown

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's (unspecifiedlocation)

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Keble Road,London

0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Suffolk 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Local shops, Regency Street,

Westminster0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Regents ParkRoad

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Shirland Mews, 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0





Street


Road



Grove

Praed Street


PaddingtonThe Lisboa Deli, Golborne

Road, West Ham0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market, Marylebone 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Tesco Metro, Holland Park

Avenue, London0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Local shops, Vincent Street,Westminster

0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Selfridges, Oxford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0(Don’t know / varies) 14.6% 96 14.0% 14 11.0% 11 13.0% 13 8.0% 8 20.3% 12 20.8% 21 17.5% 17(Don't do top-up shopping) 10.2% 67 8.0% 8 4.0% 4 14.0% 14 4.0% 4 16.9% 10 8.9% 9 18.6% 18

Base: 657 100 100 100 100 59 101 97

Q05 Have you shopped or used services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street during the last three months ?

Yes 70.5% 463 79.0% 79 92.0% 92 73.0% 73 70.0% 70 79.7% 47 57.4% 58 45.4% 44No 29.5% 194 21.0% 21 8.0% 8 27.0% 27 30.0% 30 20.3% 12 42.6% 43 54.6% 53

Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q06 What are the main reasons why you have not recently shopped in Church Street-Edgware Road / Harrow Road / Marylebone High Street/ Praed Street / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?Those who have not shopped at the locations mentioned at Q05

Too far away 16.0% 31 0.0% 0 12.5% 1 7.4% 2 26.7% 8 25.0% 3 25.6% 11 11.3% 6Poor range of shops /

services11.3% 22 23.8% 5 25.0% 2 3.7% 1 0.0% 0 8.3% 1 2.3% 1 22.6% 12

Poor car parking 9.3% 18 28.6% 6 12.5% 1 3.7% 1 6.7% 2 8.3% 1 14.0% 6 1.9% 1Poor environment / rundown 9.3% 18 9.5% 2 0.0% 0 11.1% 3 6.7% 2 0.0% 0 7.0% 3 15.1% 8I have no need to go there 8.8% 17 9.5% 2 0.0% 0 7.4% 2 10.0% 3 0.0% 0 16.3% 7 5.7% 3Generally inconvenient 5.2% 10 0.0% 0 0.0% 0 7.4% 2 6.7% 2 0.0% 0 7.0% 3 5.7% 3Poor quality shops / services 5.2% 10 14.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 11.3% 6Prefer to shop at larger

centres4.6% 9 0.0% 0 0.0% 0 7.4% 2 3.3% 1 8.3% 1 7.0% 3 3.8% 2

No local centre near to homeor work

4.6% 9 14.3% 3 0.0% 0 11.1% 3 3.3% 1 8.3% 1 2.3% 1 0.0% 0

Poor public transport / hardto travel there

4.1% 8 4.8% 1 0.0% 0 7.4% 2 10.0% 3 8.3% 1 2.3% 1 0.0% 0

Another larger centre iseasier to get to

4.1% 8 0.0% 0 12.5% 1 0.0% 0 6.7% 2 8.3% 1 4.7% 2 3.8% 2

There are a better choice ofshops locally

2.6% 5 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 7.0% 3 1.9% 1

Prefer to shop at large foodstore

2.6% 5 0.0% 0 12.5% 1 11.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1

I don't know where it is 2.1% 4 0.0% 0 0.0% 0 11.1% 3 0.0% 0 0.0% 0 0.0% 0 1.9% 1Too expensive 2.1% 4 0.0% 0 25.0% 2 0.0% 0 0.0% 0 0.0% 0 2.3% 1 1.9% 1Unsafe 1.0% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0Only shop in West End /

large centre city centre1.0% 2 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 2.3% 1 0.0% 0

I am not able to leave thehouse

1.0% 2 0.0% 0 0.0% 0 3.7% 1 0.0% 0 8.3% 1 0.0% 0 0.0% 0

I don't know the area verywell

1.0% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1

Too busy 1.0% 2 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1There is nothing appealing

there1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.8% 2

Because of the languagebarrier

0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0

It depends where I am at thetime

0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0

I just don't go to that area 0.5% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0I don't trust some of the

market traders0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0

They don't have enoughhousehold shops

0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0

I only go for electrical goods 0.5% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0 0.0% 0When the weather is good I

prefer to go elsewhere0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1 0.0% 0

I work during shop openingtimes

0.5% 1 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

I don't have the time 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.9% 1(Don’t know / no reason in

particular)17.5% 34 23.8% 5 0.0% 0 14.8% 4 16.7% 5 16.7% 2 14.0% 6 22.6% 12

Base: 194 21 8 27 30 12 43 53

Mean Score: [Very good=2, Quite good=1, Neither good nor poor=0, Quite Poor=-1, Very poor=-2]

Q07 How would you rate Church Street-Edgware Road / Harrow Road / Marylebone High Street / Praed Street / Queensway-WestbourneGrove / St John's Wood / Warwick Way-Tachbrook Street out of 1 to 5 where 5 is very good and 1 is very poor for the following ? Those who have shopped at the locations mentioned at Q05

Availability and price of parking

Very good 3.7% 17 7.6% 6 0.0% 0 4.1% 3 4.3% 3 6.4% 3 1.7% 1 2.3% 1Quite good 5.8% 27 11.4% 9 2.2% 2 5.5% 4 5.7% 4 2.1% 1 6.9% 4 6.8% 3Neither good nor poor 9.7% 45 11.4% 9 15.2% 14 2.7% 2 7.1% 5 12.8% 6 13.8% 8 2.3% 1Quite Poor 13.0% 60 8.9% 7 21.7% 20 12.3% 9 11.4% 8 19.1% 9 6.9% 4 6.8% 3Very poor 25.7% 119 32.9% 26 20.7% 19 21.9% 16 27.1% 19 17.0% 8 22.4% 13 40.9% 18Don’t know 42.1% 195 27.8% 22 40.2% 37 53.4% 39 44.3% 31 42.6% 20 48.3% 28 40.9% 18Mean: -0.88 -0.67 -1.02 -0.91 -0.92 -0.67 -0.80 -1.31

Base: 463 79 92 73 70 47 58 44





Street


Road



Grove

Praed Street


Range of shops and services

Very good 15.3% 71 13.9% 11 14.1% 13 9.6% 7 8.6% 6 42.6% 20 19.0% 11 6.8% 3Quite good 21.4% 99 13.9% 11 15.2% 14 19.2% 14 30.0% 21 25.5% 12 36.2% 21 13.6% 6Neither good nor poor 31.5% 146 30.4% 24 38.0% 35 37.0% 27 31.4% 22 19.1% 9 27.6% 16 29.5% 13Quite Poor 19.7% 91 22.8% 18 26.1% 24 20.5% 15 21.4% 15 6.4% 3 6.9% 4 27.3% 12Very poor 8.0% 37 13.9% 11 5.4% 5 9.6% 7 5.7% 4 0.0% 0 5.2% 3 15.9% 7Don’t know 4.1% 19 5.1% 4 1.1% 1 4.1% 3 2.9% 2 6.4% 3 5.2% 3 6.8% 3

Mean: 0.17 -0.09 0.07 -0.01 0.15 1.11 0.60 -0.34

Base: 463 79 92 73 70 47 58 44

Quality of shops and services

Very good 16.0% 74 12.7% 10 20.7% 19 9.6% 7 7.1% 5 44.7% 21 13.8% 8 9.1% 4Quite good 26.6% 123 20.3% 16 35.9% 33 16.4% 12 21.4% 15 42.6% 20 37.9% 22 11.4% 5Neither good nor poor 31.1% 144 27.8% 22 32.6% 30 47.9% 35 38.6% 27 4.3% 2 25.9% 15 29.5% 13Quite Poor 13.8% 64 16.5% 13 6.5% 6 17.8% 13 21.4% 15 2.1% 1 12.1% 7 20.5% 9Very poor 8.0% 37 19.0% 15 2.2% 2 4.1% 3 8.6% 6 0.0% 0 5.2% 3 18.2% 8Don’t know 4.5% 21 3.8% 3 2.2% 2 4.1% 3 2.9% 2 6.4% 3 5.2% 3 11.4% 5Mean: 0.30 -0.09 0.68 0.10 -0.03 1.39 0.45 -0.31

Base: 463 79 92 73 70 47 58 44

Prices

Very good 7.3% 34 7.6% 6 3.3% 3 9.6% 7 12.9% 9 8.5% 4 3.4% 2 6.8% 3Quite good 24.4% 113 26.6% 21 10.9% 10 26.0% 19 34.3% 24 21.3% 10 32.8% 19 22.7% 10Neither good nor poor 36.1% 167 40.5% 32 27.2% 25 39.7% 29 41.4% 29 34.0% 16 32.8% 19 38.6% 17Quite Poor 17.3% 80 7.6% 6 38.0% 35 13.7% 10 2.9% 2 23.4% 11 20.7% 12 9.1% 4Very poor 9.7% 45 11.4% 9 19.6% 18 4.1% 3 2.9% 2 8.5% 4 6.9% 4 11.4% 5Don’t know 5.2% 24 6.3% 5 1.1% 1 6.8% 5 5.7% 4 4.3% 2 3.4% 2 11.4% 5Mean: 0.03 0.12 -0.60 0.25 0.55 -0.02 0.05 0.05

Base: 463 79 92 73 70 47 58 44

Quality / and range of places to eat / drink

Very good 18.8% 87 7.6% 6 19.6% 18 15.1% 11 12.9% 9 46.8% 22 29.3% 17 9.1% 4Quite good 24.8% 115 7.6% 6 41.3% 38 28.8% 21 15.7% 11 34.0% 16 24.1% 14 20.5% 9Neither good nor poor 19.4% 90 13.9% 11 22.8% 21 20.5% 15 21.4% 15 12.8% 6 24.1% 14 18.2% 8Quite Poor 13.4% 62 20.3% 16 10.9% 10 15.1% 11 15.7% 11 0.0% 0 10.3% 6 18.2% 8Very poor 7.3% 34 20.3% 16 2.2% 2 1.4% 1 11.4% 8 0.0% 0 3.4% 2 11.4% 5Don’t know 16.2% 75 30.4% 24 3.3% 3 19.2% 14 22.9% 16 6.4% 3 8.6% 5 22.7% 10Mean: 0.41 -0.55 0.67 0.51 0.04 1.36 0.72 -0.03

Base: 463 79 92 73 70 47 58 44

General shopping environment

Very good 17.5% 81 8.9% 7 18.5% 17 13.7% 10 11.4% 8 59.6% 28 15.5% 9 4.5% 2Quite good 26.6% 123 17.7% 14 34.8% 32 27.4% 20 24.3% 17 29.8% 14 32.8% 19 15.9% 7Neither good nor poor 25.1% 116 31.6% 25 32.6% 30 26.0% 19 20.0% 14 4.3% 2 29.3% 17 20.5% 9Quite Poor 16.0% 74 16.5% 13 6.5% 6 24.7% 18 24.3% 17 6.4% 3 10.3% 6 25.0% 11Very poor 11.4% 53 21.5% 17 5.4% 5 6.8% 5 14.3% 10 0.0% 0 8.6% 5 25.0% 11Don’t know 3.5% 16 3.8% 3 2.2% 2 1.4% 1 5.7% 4 0.0% 0 3.4% 2 9.1% 4Mean: 0.23 -0.25 0.56 0.17 -0.06 1.43 0.38 -0.55

Base: 463 79 92 73 70 47 58 44

Safety / security


Mean: 0.55 0.00 0.92 0.65 0.19 1.27 0.55 0.35

Base: 463 79 92 73 70 47 58 44





Street


Road



Grove

Praed Street


Access by public transport


Mean: 1.04 0.94 1.45 0.93 1.05 0.21 1.04 1.24

Base: 463 79 92 73 70 47 58 44

Level of street cleaning

Very good 25.5% 118 25.3% 20 39.1% 36 26.0% 19 18.6% 13 36.2% 17 8.6% 5 18.2% 8Quite good 39.1% 181 22.8% 18 51.1% 47 38.4% 28 28.6% 20 53.2% 25 48.3% 28 34.1% 15Neither good nor poor 20.1% 93 26.6% 21 8.7% 8 23.3% 17 28.6% 20 8.5% 4 24.1% 14 20.5% 9Quite Poor 7.1% 33 8.9% 7 1.1% 1 9.6% 7 12.9% 9 0.0% 0 6.9% 4 11.4% 5Very poor 4.1% 19 11.4% 9 0.0% 0 2.7% 2 8.6% 6 0.0% 0 0.0% 0 4.5% 2Don’t know 4.1% 19 5.1% 4 0.0% 0 0.0% 0 2.9% 2 2.1% 1 12.1% 7 11.4% 5Mean: 0.78 0.44 1.28 0.75 0.37 1.28 0.67 0.56

Base: 463 79 92 73 70 47 58 44

Liveliness / street character

Very good 19.9% 92 16.5% 13 20.7% 19 8.2% 6 17.1% 12 57.4% 27 20.7% 12 6.8% 3Quite good 31.5% 146 21.5% 17 32.6% 30 30.1% 22 42.9% 30 34.0% 16 36.2% 21 22.7% 10Neither good nor poor 26.4% 122 25.3% 20 35.9% 33 38.4% 28 21.4% 15 6.4% 3 19.0% 11 27.3% 12Quite Poor 10.6% 49 16.5% 13 8.7% 8 12.3% 9 5.7% 4 0.0% 0 10.3% 6 20.5% 9Very poor 5.8% 27 10.1% 8 1.1% 1 8.2% 6 5.7% 4 0.0% 0 5.2% 3 11.4% 5Don’t know 5.8% 27 10.1% 8 1.1% 1 2.7% 2 7.1% 5 2.1% 1 8.6% 5 11.4% 5Mean: 0.52 0.20 0.64 0.18 0.65 1.52 0.62 -0.08

Base: 463 79 92 73 70 47 58 44

Amount of traffic

Very good 5.0% 23 5.1% 4 4.3% 4 9.6% 7 8.6% 6 0.0% 0 1.7% 1 2.3% 1Quite good 15.1% 70 17.7% 14 13.0% 12 13.7% 10 18.6% 13 12.8% 6 12.1% 7 18.2% 8Neither good nor poor 28.3% 131 19.0% 15 38.0% 35 30.1% 22 20.0% 14 40.4% 19 22.4% 13 29.5% 13Quite Poor 21.6% 100 16.5% 13 23.9% 22 23.3% 17 21.4% 15 21.3% 10 29.3% 17 13.6% 6Very poor 26.8% 124 38.0% 30 20.7% 19 23.3% 17 28.6% 20 21.3% 10 27.6% 16 27.3% 12Don’t know 3.2% 15 3.8% 3 0.0% 0 0.0% 0 2.9% 2 4.3% 2 6.9% 4 9.1% 4Mean: -0.52 -0.67 -0.43 -0.37 -0.44 -0.53 -0.74 -0.50

Base: 463 79 92 73 70 47 58 44

Evening / night-time facilities / activities

Very good 6.7% 31 3.8% 3 3.3% 3 6.8% 5 5.7% 4 17.0% 8 10.3% 6 4.5% 2Quite good 19.4% 90 5.1% 4 23.9% 22 13.7% 10 15.7% 11 36.2% 17 31.0% 18 18.2% 8Neither good nor poor 21.8% 101 15.2% 12 28.3% 26 23.3% 17 21.4% 15 23.4% 11 17.2% 10 22.7% 10Quite Poor 14.0% 65 15.2% 12 14.1% 13 20.5% 15 11.4% 8 2.1% 1 17.2% 10 13.6% 6Very poor 11.0% 51 22.8% 18 14.1% 13 8.2% 6 12.9% 9 2.1% 1 0.0% 0 9.1% 4Don’t know 27.0% 125 38.0% 30 16.3% 15 27.4% 20 32.9% 23 19.1% 9 24.1% 14 31.8% 14Mean: -0.04 -0.78 -0.14 -0.13 -0.15 0.79 0.45 -0.07

Base: 463 79 92 73 70 47 58 44

Size / quality of supermarkets


Mean: 0.00 -0.01 -0.29 0.28 -0.48 1.15 0.02 -0.33

Base: 463 79 92 73 70 47 58 44





Street


Road



Grove

Praed Street


Q08 What mode of transport do you normally use to get to Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?Those who have shopped at the locations mentioned at Q05

Car - driver 7.8% 36 3.8% 3 19.6% 18 4.1% 3 4.3% 3 6.4% 3 6.9% 4 4.5% 2Car - passenger 0.9% 4 1.3% 1 0.0% 0 1.4% 1 1.4% 1 2.1% 1 0.0% 0 0.0% 0Walk 75.2% 348 77.2% 61 57.6% 53 87.7% 64 78.6% 55 80.9% 38 69.0% 40 84.1% 37Bus 9.7% 45 12.7% 10 9.8% 9 4.1% 3 11.4% 8 2.1% 1 19.0% 11 6.8% 3Motorbike / scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Taxi 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1Underground 1.1% 5 0.0% 0 2.2% 2 0.0% 0 2.9% 2 2.1% 1 0.0% 0 0.0% 0Bicycle 1.7% 8 2.5% 2 0.0% 0 1.4% 1 1.4% 1 6.4% 3 1.7% 1 0.0% 0Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Don’t know / varies) 3.5% 16 2.5% 2 10.9% 10 1.4% 1 0.0% 0 0.0% 0 3.4% 2 2.3% 1

Base: 463 79 92 73 70 47 58 44

Q09 On average, how often do you use shops or services at Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?Those who have shopped at the locations mentioned at Q05

2 / 3 times a week or moreoften

62.2% 288 67.1% 53 69.6% 64 58.9% 43 67.1% 47 66.0% 31 53.4% 31 43.2% 19

Weekly 17.1% 79 11.4% 9 18.5% 17 23.3% 17 10.0% 7 19.1% 9 15.5% 9 25.0% 11Fortnightly 8.0% 37 5.1% 4 9.8% 9 8.2% 6 5.7% 4 6.4% 3 8.6% 5 13.6% 6Monthly 6.0% 28 6.3% 5 2.2% 2 6.8% 5 8.6% 6 2.1% 1 10.3% 6 6.8% 3Less than once a month 5.2% 24 7.6% 6 0.0% 0 1.4% 1 7.1% 5 6.4% 3 8.6% 5 9.1% 4(Varies / don’t know) 1.5% 7 2.5% 2 0.0% 0 1.4% 1 1.4% 1 0.0% 0 3.4% 2 2.3% 1Base: 463 79 92 73 70 47 58 44

Q10 Why do you choose to shop at this centre ?Those who have shopped at the locations mentioned at Q05

Convenient to home 78.0% 361 83.5% 66 89.1% 82 76.7% 56 68.6% 48 76.6% 36 74.1% 43 68.2% 30Range of shops and services 15.8% 73 8.9% 7 13.0% 12 16.4% 12 20.0% 14 25.5% 12 13.8% 8 18.2% 8Like the shop / centre 5.0% 23 2.5% 2 2.2% 2 4.1% 3 2.9% 2 4.3% 2 19.0% 11 2.3% 1Pleasant environment 3.5% 16 2.5% 2 3.3% 3 0.0% 0 4.3% 3 10.6% 5 5.2% 3 0.0% 0Low price / good value 3.5% 16 3.8% 3 1.1% 1 2.7% 2 11.4% 8 0.0% 0 1.7% 1 2.3% 1Convenient to work 1.7% 8 3.8% 3 2.2% 2 1.4% 1 1.4% 1 0.0% 0 1.7% 1 0.0% 0Quality of the shopping

environment1.7% 8 0.0% 0 1.1% 1 2.7% 2 1.4% 1 6.4% 3 1.7% 1 0.0% 0

Friendly atmosphere 1.1% 5 1.3% 1 1.1% 1 1.4% 1 1.4% 1 0.0% 0 1.7% 1 0.0% 0To support local businesses 0.9% 4 2.5% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Best choice locally 0.6% 3 1.3% 1 0.0% 0 1.4% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0For specific items 0.6% 3 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.7% 1 2.3% 1If I am passing through 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 2.3% 1Good public transport 0.4% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0It is somewhere different to

shop0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 1.7% 1 0.0% 0

Quiet / not very busy 0.4% 2 0.0% 0 1.1% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0Late night shopping 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0No other choice locally 0.4% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 2.3% 1For emergency shopping 0.4% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0Good range of products 0.4% 2 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0Good parking 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.3% 1If I have an appointment

locally0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0

Biggest centre locally 0.2% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Friends / family live close by 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0(Don’t know / no particular

reason)2.6% 12 5.1% 4 0.0% 0 4.1% 3 0.0% 0 2.1% 1 1.7% 1 6.8% 3

Base: 463 79 92 73 70 47 58 44





Street


Road



Grove

Praed Street


Q11 Which other shopping centre do you use once a month or more often ?

Oxford Street / West End 23.0% 151 9.0% 9 36.0% 36 17.0% 17 26.0% 26 27.1% 16 16.8% 17 30.9% 30Marylebone High Street 7.2% 47 1.0% 1 8.0% 8 1.0% 1 12.0% 12 3.4% 2 2.0% 2 21.6% 21Kensington High Street 6.1% 40 8.0% 8 1.0% 1 3.0% 3 0.0% 0 1.7% 1 21.8% 22 5.2% 5Brent Cross 5.6% 37 6.0% 6 21.0% 21 0.0% 0 9.0% 9 0.0% 0 0.0% 0 1.0% 1Edgware Road 3.2% 21 2.0% 2 0.0% 0 0.0% 0 8.0% 8 3.4% 2 1.0% 1 8.2% 8Kings Road 2.7% 18 1.0% 1 1.0% 1 13.0% 13 1.0% 1 1.7% 1 1.0% 1 0.0% 0Warwick Way / Tachbrook

Street2.7% 18 0.0% 0 0.0% 0 15.0% 15 1.0% 1 0.0% 0 2.0% 2 0.0% 0

Knightsbridge 2.6% 17 2.0% 2 2.0% 2 1.0% 1 0.0% 0 11.9% 7 2.0% 2 3.1% 3Victoria Street, Westminster 2.4% 16 0.0% 0 0.0% 0 16.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kilburn 2.3% 15 6.0% 6 3.0% 3 0.0% 0 3.0% 3 1.7% 1 0.0% 0 2.1% 2Queensway / Westbourne

Grove2.3% 15 6.0% 6 0.0% 0 2.0% 2 0.0% 0 1.7% 1 4.0% 4 2.1% 2

Notting Hill 2.1% 14 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.7% 1 10.9% 11 0.0% 0O2 Centre, Finchley Road 1.8% 12 0.0% 0 10.0% 10 0.0% 0 1.0% 1 1.7% 1 0.0% 0 0.0% 0Ladbroke Grove, London 1.4% 9 6.0% 6 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.1% 2Finchley Road, London 1.4% 9 1.0% 1 5.0% 5 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0Whiteley's Shopping Centre 1.4% 9 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 4.0% 4 1.0% 1Bayswater 1.4% 9 3.0% 3 0.0% 0 0.0% 0 2.0% 2 1.7% 1 2.0% 2 1.0% 1Market, Portobello Road 1.4% 9 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 2.1% 2Hammersmith 1.1% 7 3.0% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 1.0% 1 1.0% 1Harrow Road 1.1% 7 1.0% 1 1.0% 1 2.0% 2 0.0% 0 1.7% 1 2.0% 2 0.0% 0Holloway Road, Camden

Town0.9% 6 1.0% 1 0.0% 0 3.0% 3 0.0% 0 1.7% 1 1.0% 1 0.0% 0

Marble Arch 0.9% 6 0.0% 0 2.0% 2 0.0% 0 1.0% 1 3.4% 2 0.0% 0 1.0% 1Covent Garden 0.9% 6 0.0% 0 1.0% 1 3.0% 3 0.0% 0 3.4% 2 0.0% 0 0.0% 0Camden Town 0.8% 5 0.0% 0 4.0% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Brompton Road 0.8% 5 0.0% 0 0.0% 0 3.0% 3 0.0% 0 1.7% 1 1.0% 1 0.0% 0St Johns Wood 0.6% 4 0.0% 0 4.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Baker Street 0.6% 4 0.0% 0 0.0% 0 2.0% 2 1.0% 1 1.7% 1 0.0% 0 0.0% 0Cromwell Road 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 1.0% 1 1.0% 1Sloane Square 0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 3.0% 3 0.0% 0Waterloo 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Praed Street 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.1% 3Cardinal Place, Victoria 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0Regent Street 0.5% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 1.0% 1Church Street, Kent 0.5% 3 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Bond Street, London 0.5% 3 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0Piccadilly 0.5% 3 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1Swiss Cottage 0.5% 3 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Shepherd's Bush W12 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Clapham Junction 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashcroft Kings Mall 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0 0.0% 0Park Royal 0.3% 2 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Earlscourt 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Chelsea 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Vauxhall Bridge Road 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Gloucester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Portobello Road 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Tottenham Court Road 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Acton 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Maida Vale 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ashford 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Elton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Croydon Shopping Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Borough Market, Borough 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bromley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Butterfly Walk, Surrey 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Denby Street, Queensbury 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Ealing, Broadway 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Hampstead 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Kew Shopping Park, Malt

Lake Road0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lewisham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Milton Keynes 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0North End Road, Fulham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Bloomsbury 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Peckham 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Sainsbury's (unspecified

location)0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southall, London 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Suffolk 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0





Street


Road



Grove

Praed Street


Surrey 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Market, White Chapel 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wilton Street 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Wimbledon 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Berwick St John 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Bethnal Green 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Market, Church Street,

London0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Crawford Street 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Midfield 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Muswell Hill 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Orchid Street, Fulham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Soho 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0Stratford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0(No other used) 27.7% 182 34.0% 34 14.0% 14 20.0% 20 39.0% 39 25.4% 15 32.7% 33 27.8% 27(Don't know / varies) 3.7% 24 6.0% 6 4.0% 4 2.0% 2 3.0% 3 1.7% 1 5.9% 6 2.1% 2Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


Q12 What, if anything would make you more likely to visit Church Street-Edgware Road / Harrow Road / Marylebone High Street / PraedStreet / Queensway-Westbourne Grove / St John's Wood / Warwick Way-Tachbrook Street ?

Nothing 37.7% 248 34.0% 34 23.0% 23 32.0% 32 49.0% 49 57.6% 34 48.5% 49 27.8% 27Better choice of shops in

general20.5% 135 29.0% 29 38.0% 38 23.0% 23 8.0% 8 6.8% 4 6.9% 7 26.8% 26

Better choice of other non-food shops

12.0% 79 25.0% 25 20.0% 20 12.0% 12 4.0% 4 3.4% 2 4.0% 4 12.4% 12

Better food and convenienceshops

7.8% 51 3.0% 3 11.0% 11 11.0% 11 8.0% 8 0.0% 0 5.0% 5 13.4% 13

Better maintenance /cleanliness

7.6% 50 16.0% 16 1.0% 1 7.0% 7 6.0% 6 0.0% 0 5.9% 6 14.4% 14

More car parking 6.2% 41 7.0% 7 13.0% 13 8.0% 8 3.0% 3 5.1% 3 2.0% 2 5.2% 5More / improved

supermarkets5.2% 34 2.0% 2 1.0% 1 5.0% 5 17.0% 17 0.0% 0 3.0% 3 6.2% 6

Better quality shops 4.6% 30 4.0% 4 6.0% 6 4.0% 4 3.0% 3 1.7% 1 7.9% 8 4.1% 4Better safety / security 4.0% 26 12.0% 12 4.0% 4 2.0% 2 2.0% 2 0.0% 0 5.0% 5 1.0% 1Made the area more

pedestrian friendly2.1% 14 0.0% 0 1.0% 1 1.0% 1 0.0% 0 8.5% 5 2.0% 2 5.2% 5

Better public transport 2.1% 14 3.0% 3 0.0% 0 4.0% 4 2.0% 2 5.1% 3 1.0% 1 1.0% 1More or better restaurants 2.0% 13 4.0% 4 1.0% 1 2.0% 2 0.0% 0 0.0% 0 2.0% 2 4.1% 4Better / cheaper car parking 2.0% 13 1.0% 1 5.0% 5 1.0% 1 1.0% 1 3.4% 2 2.0% 2 1.0% 1More large shops 2.0% 13 4.0% 4 2.0% 2 4.0% 4 2.0% 2 0.0% 0 1.0% 1 0.0% 0Choice of cheaper shops 1.8% 12 0.0% 0 6.0% 6 3.0% 3 0.0% 0 0.0% 0 0.0% 0 3.1% 3Less traffic congestion 1.7% 11 1.0% 1 0.0% 0 3.0% 3 1.0% 1 5.1% 3 1.0% 1 2.1% 2New department store 1.1% 7 0.0% 0 0.0% 0 2.0% 2 1.0% 1 1.7% 1 1.0% 1 2.1% 2More or better public

services / community uses0.8% 5 2.0% 2 1.0% 1 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0

Better atmosphere 0.8% 5 1.0% 1 2.0% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1Less non-food shops 0.8% 5 0.0% 0 2.0% 2 1.0% 1 0.0% 0 1.7% 1 0.0% 0 1.0% 1Better entertainment

facilities0.8% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 2.0% 2 1.0% 1

More or better takeaways 0.6% 4 2.0% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1If I were given more

information about the area0.6% 4 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 2.1% 2

Support given to independentbusinesses

0.6% 4 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.7% 1 2.0% 2 0.0% 0

If money were invested inthe area

0.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.1% 4

Improved cinema 0.5% 3 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0Larger / improved market 0.5% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0More or better pharmacy 0.5% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0More or better public houses 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.0% 1Friendlier staff in stores /

restaurants0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0

Less food shops 0.5% 3 1.0% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1Less foreign people in the

area0.5% 3 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0

More houses built 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Better access for cyclists 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0If it were more convenient to

my home0.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1

Occupying the vacant stores 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Reduced opening hours 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0More or better health / dental

facilities0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Longer opening hours 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0No congestion charges 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Better access for disabled

people0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Less change to the area 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0If it were more spread out 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Quieter 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Improved roads 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0(Don't know) 5.0% 33 2.0% 2 3.0% 3 8.0% 8 8.0% 8 0.0% 0 8.9% 9 3.1% 3

Base: 657 100 100 100 100 59 101 97

GEN Gender of respondent:

Male 38.7% 254 31.0% 31 35.0% 35 41.0% 41 45.0% 45 35.6% 21 41.6% 42 40.2% 39Female 61.3% 403 69.0% 69 65.0% 65 59.0% 59 55.0% 55 64.4% 38 58.4% 59 59.8% 58Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


AGE Could I ask, which of the following age bands do you fall into ?

16-24 4.7% 31 7.0% 7 6.0% 6 4.0% 4 6.0% 6 1.7% 1 1.0% 1 6.2% 625-34 10.8% 71 12.0% 12 11.0% 11 11.0% 11 11.0% 11 6.8% 4 10.9% 11 11.3% 1135-59 39.0% 256 40.0% 40 40.0% 40 40.0% 40 40.0% 40 44.1% 26 39.6% 40 30.9% 3060-64 17.0% 112 17.0% 17 19.0% 19 19.0% 19 12.0% 12 8.5% 5 19.8% 20 20.6% 2065+ 25.9% 170 23.0% 23 22.0% 22 23.0% 23 28.0% 28 39.0% 23 24.8% 25 26.8% 26(Refused) 2.6% 17 1.0% 1 2.0% 2 3.0% 3 3.0% 3 0.0% 0 4.0% 4 4.1% 4

Base: 657 100 100 100 100 59 101 97

ETH For the purposes of this survey, could I ask you which ethnic group you belong to ?

White - British (Interviewer,this includes English,Scottish, Welsh)

65.6% 431 41.0% 41 69.0% 69 72.0% 72 65.0% 65 74.6% 44 66.3% 67 75.3% 73

White European 4.0% 26 3.0% 3 3.0% 3 3.0% 3 9.0% 9 3.4% 2 4.0% 4 2.1% 2Indian 2.7% 18 1.0% 1 4.0% 4 1.0% 1 4.0% 4 5.1% 3 1.0% 1 4.1% 4White - Irish 2.3% 15 6.0% 6 3.0% 3 1.0% 1 1.0% 1 0.0% 0 4.0% 4 0.0% 0Caribbean 1.8% 12 8.0% 8 0.0% 0 1.0% 1 1.0% 1 0.0% 0 2.0% 2 0.0% 0White and Asian 1.5% 10 2.0% 2 2.0% 2 1.0% 1 2.0% 2 0.0% 0 1.0% 1 2.1% 2White American 1.4% 9 1.0% 1 5.0% 5 1.0% 1 1.0% 1 0.0% 0 1.0% 1 0.0% 0White and black Caribbean 1.2% 8 5.0% 5 0.0% 0 0.0% 0 1.0% 1 0.0% 0 2.0% 2 0.0% 0White (other) 0.9% 6 3.0% 3 0.0% 0 1.0% 1 1.0% 1 0.0% 0 0.0% 0 1.0% 1White and black African 0.9% 6 2.0% 2 0.0% 0 1.0% 1 3.0% 3 0.0% 0 0.0% 0 0.0% 0Mixed Race 0.9% 6 1.0% 1 0.0% 0 2.0% 2 2.0% 2 0.0% 0 0.0% 0 1.0% 1Greek 0.8% 5 0.0% 0 1.0% 1 1.0% 1 0.0% 0 3.4% 2 0.0% 0 1.0% 1African 0.8% 5 2.0% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 1.0% 1 1.0% 1Pakistani 0.8% 5 0.0% 0 2.0% 2 0.0% 0 0.0% 0 3.4% 2 1.0% 1 0.0% 0White Australian 0.6% 4 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0Iranian 0.6% 4 1.0% 1 0.0% 0 0.0% 0 0.0% 0 3.4% 2 1.0% 1 0.0% 0West Indian 0.6% 4 3.0% 3 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Spanish 0.6% 4 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 2.0% 2 0.0% 0Jamaican 0.5% 3 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0German 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1Chinese 0.5% 3 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.0% 1Arabic 0.5% 3 2.0% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Albanian 0.5% 3 1.0% 1 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0Middle Eastern 0.5% 3 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 1.0% 1Latin American 0.3% 2 1.0% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Polish 0.3% 2 1.0% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0European 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 2Caucasian 0.3% 2 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Black British 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Malian 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 1.0% 1 0.0% 0Pilipino British 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White Croatian 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 1.0% 1 0.0% 0Bangladeshi 0.3% 2 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Portuguese 0.3% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0European Mixed Race 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0American Indian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0Chinese American 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Egyptian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0New Zealander 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0Black (other) 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0Swiss Portuguese 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Danish 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Mewari 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Dutch 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1Chinese West Indian 0.2% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0White South African 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1(Refused) 4.4% 29 3.0% 3 4.0% 4 7.0% 7 4.0% 4 0.0% 0 6.9% 7 4.1% 4Base: 657 100 100 100 100 59 101 97





Street


Road



Grove

Praed Street


SAL Which of the following categories does your combined income fall into?

£0-25,000 31.4% 206 50.0% 50 16.0% 16 31.0% 31 48.0% 48 25.4% 15 19.8% 20 26.8% 26£25,000 - 50,000 19.5% 128 15.0% 15 18.0% 18 22.0% 22 19.0% 19 23.7% 14 18.8% 19 21.6% 21£50,000 - 100,000 12.6% 83 8.0% 8 13.0% 13 16.0% 16 7.0% 7 13.6% 8 13.9% 14 17.5% 17£100,000 or more 13.2% 87 6.0% 6 25.0% 25 7.0% 7 6.0% 6 20.3% 12 17.8% 18 13.4% 13(Don't know / can't

remember)7.2% 47 15.0% 15 6.0% 6 4.0% 4 7.0% 7 5.1% 3 5.0% 5 7.2% 7

(Refused) 16.1% 106 6.0% 6 22.0% 22 20.0% 20 13.0% 13 11.9% 7 24.8% 25 13.4% 13Mean: 22686 18775 22250 25175 19275 25297 22599 26624

Base: 657 100 100 100 100 59 101 97

CAR Finally, how many cars are there normally available for use in the household ?

None 39.6% 260 49.0% 49 22.0% 22 38.0% 38 57.0% 57 39.0% 23 37.6% 38 34.0% 331 42.0% 276 37.0% 37 50.0% 50 49.0% 49 29.0% 29 35.6% 21 40.6% 41 50.5% 492 12.9% 85 10.0% 10 16.0% 16 11.0% 11 9.0% 9 22.0% 13 15.8% 16 10.3% 103 or more 2.4% 16 0.0% 0 10.0% 10 0.0% 0 1.0% 1 3.4% 2 2.0% 2 1.0% 1(Don't know) 0.3% 2 1.0% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0(Refused) 2.7% 18 3.0% 3 1.0% 1 2.0% 2 4.0% 4 0.0% 0 4.0% 4 4.1% 4Base: 657 100 100 100 100 59 101 97

SEG Socioeconmic Grouping:

A 2.0% 13 1.0% 1 1.0% 1 1.0% 1 3.0% 3 1.7% 1 1.0% 1 5.2% 5B 35.0% 230 28.0% 28 47.0% 47 38.0% 38 30.0% 30 52.5% 31 25.7% 26 30.9% 30C1 32.9% 216 26.0% 26 30.0% 30 27.0% 27 28.0% 28 30.5% 18 47.5% 48 40.2% 39C2 9.1% 60 12.0% 12 7.0% 7 7.0% 7 13.0% 13 6.8% 4 10.9% 11 6.2% 6D 8.8% 58 14.0% 14 7.0% 7 10.0% 10 10.0% 10 6.8% 4 5.9% 6 7.2% 7E 5.6% 37 13.0% 13 0.0% 0 8.0% 8 8.0% 8 1.7% 1 2.0% 2 5.2% 5(Refused) 6.5% 43 6.0% 6 8.0% 8 9.0% 9 8.0% 8 0.0% 0 6.9% 7 5.2% 5

Base: 657 100 100 100 100 59 101 97

ZONE Zone

Harrow Road 15.2% 100 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0St Johns Wood 15.2% 100 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0Warwick Way / Tachbrook

Street15.2% 100 0.0% 0 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Church Street / EdgewareRoad

15.2% 100 0.0% 0 0.0% 0 0.0% 0 100.0% 100 0.0% 0 0.0% 0 0.0% 0

Marylebone High Street 9.0% 59 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 59 0.0% 0 0.0% 0Queensway / Westbourne

Grove15.4% 101 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 101 0.0% 0

Praed Street 14.8% 97 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 97Base: 657 100 100 100 100 59 101 97

Appendix I

Business Occupier Survey Results

Q01

and

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Appendix J

Land Use Map – November 2006

CHARLESLANE

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Arts

A4A3A2A1Specialist

A1National

A1International

A1Independent

A1Convenience

Appendix K

National and Local Policy - Centre Boundaries and Frontages

PPS6 – Planning for Town Centres

PPS6 indicates that local authorities should define the boundary of town anddistrict centres. It states that for purposes of this policy statement, the “centre” for a retail development constitutes the primary shopping area. For all other maintown centre uses the “centre” should be regarded as the area embraced by thetown centre boundary. The extent of the town centre should be defined on theproposals map.

PPS6 states that the Primary Shopping Area should be the defined area whereretail development is concentrated (generally comprising the primary frontagesand those secondary frontages which are contiguous and closely related to theprimary shopping frontage). The extent of the primary shopping area should bedefined on the proposals map. Smaller centres may not have areas ofpredominantly leisure, business and other main town centre uses adjacent to theprimary shopping area, and therefore the town centre may not extend beyond theprimary shopping area. Primary frontages are likely to include a high proportion of retail uses. Secondary frontages provide greater opportunities for a diversity ofuses. In Westminster these designations have been defined as ‘Core’ and‘Secondary’ Frontages in relation to the District Centres.

The Westminster UDP

The Westminster UDP Adopted January 2007 seeks to control the amount of non-retail use (outside Class A1) within the 7 designated District Centres. Policy SS7sets out the criteria for determining changes of use within these centres.

Criterion A seeks to control A3 uses where their impact (in terms of smells, noise,increased late–night activity/disturbance or parking and traffic. The new useClass order will require this policy criterion to be changed to include Class A3, A4and A5.

Criteria B seeks to control the loss of Class A1 use at ground floor level in theCore Frontages, by preventing inappropriate changes of use to non-Class A1uses.

Criteria C relates to Secondary Frontages and basement and first floor levelswithin the District Centres, and provides more flexibility for changes of use to non-Class A1 use subject to a number of criteria.

Consistent with guidance in PPS6 these policies adopt a more flexible approachwithin the Secondary Frontages compared with the Core Frontages. Serviceuses (A2, A3, A4 and A5 uses) are generally more acceptable in the SecondaryFrontages.

Appendix L

Retail Capacity Assessment Methodology

Retail Capacity Assessment Methodology

i. The retail capacity assessment in this report provides a quantitative capacity analysisin terms of levels of spending for convenience and comparison shopping. Allmonetary values expressed in this analysis are at 2005 prices, consistent withExperian’s base year expenditure figures for 2005. Expenditure data for 2006/7 is not currently available.

ii. The quantitative analysis is based on catchment areas for each of the 7 DistrictCentres in Westminster (see section 10.2). The catchment/study area is based onpostcode sectors and the proximity of other competing town centres. It representsthe areas where the District Centre is expected to derive most of its trade.

iii. Shopping facilities within the District Centre are expected to attract trade fromresidents within the local catchment areas, although there will be an element of tradedrawn from beyond the study area (i.e. from commuters, tourists and other visitors).The level of available expenditure to support retailers is based on first establishingper capita levels of spending for the local catchment area population. Experian’s‘local consumer expenditure estimates for comparison and convenience goods’ foreach of the study area zones for the year 2005 have been obtained.

iv. Experian’s latest national expenditure projections between 2005 and 2015 have beenused to forecast expenditure within the catchment area. Unlike previous expendituregrowth rates provided by The Data Consultancy (formerly URPI), which were basedon past trends, Experian’s projections are based on an econometric model ofdisaggregated consumer spending. This model takes a number of macro-economicforecasts (chiefly consumer spending, incomes and inflation) and uses them toproduce forecasts of disaggregated consumer spending volumes, prices and values.The model incorporates assumptions about income and price elasticities.

v. Experian provides recommended growth rates for the period 2005 to 2010, and 2005to 2015. The recommended growth rates for the period 2005 and 2010 are 0.5% perannum for convenience goods and 4.3% per annum for comparison goods. Thesegrowth rates have been used in this study to forecast expenditure per capita up to2009. Adjusted growth rates (0.9% and 3.3% per annum for convenience andcomparison goods respectively) have been adopted to project expenditure between2010 and 2015, consistent with Experian’s overall growth forecasts for 2004 to 2014.Growth in expenditure beyond 2015 is based on 0.7% and 3.8% per annum forconvenience and comparison goods respectively, in line with Experian’s growthforecast for 2005 to 2015. These have been factored up to provide figures for 2006,2011 and 2016.

vi. To assess the capacity for new retail floorspace, penetration rates are estimated forshopping facilities within the local catchment area. The assessment of penetrationrates are based on a range of factors including:

information from household and in-street surveys;

the level and quality of retail facilities; and

the relative distance between shopping centres and catchment areas.

vii. The total turnover of shops within the centre is estimated based on expectedpenetration rates and the expected level of expenditure inflow. These turnoverestimates are converted into average turnover to sales floorspace densities.

viii. The local catchment area population and expenditure projections for 2006 to 2016are based on the 2001 Census and Westminster’s ward based projections.

ix. For both comparison and convenience spending, a reduction has been made forspecial forms of trading such as mail order, e-tail (non-retail businesses carried outonline and using vending machines). Special Forms of Trading (SFT) and non-storeactivity is included within Experian’s goods based expenditure estimates. “Specialforms of trading” includes other forms of retail expenditure not spent in shops e.g.mail order sales, some internet sales, vending machines, party plan selling, marketstalls and door to door selling. SFT needs to be excluded from retail assessmentsbecause it relates to expenditure not spent in shops and does not have a directrelationship to the demand for retail floorspace.

x. The growth in home computing, Internet connections and interactive TV may lead to a growth in home shopping and may have effects on retailing in the high street.Experian has attempted to provide projections for special forms of trading and e-tailing (Experian Retail Planner Briefing Note 2.3D – December 2005).

xi. This latest Experian information suggests that non-store retail sales accounts for:

2.5% of convenience goods expenditure; and

5.7% of comparison goods expenditure.

xii. For convenience expenditure 1.6% of the 2.5% is estimated to be e-tailing, and theremaining 0.9% is other forms of SFT e.g. mail order. E-tailing can be broken downinto e-tailing through retail businesses (e.g. Tesco and Sainsbury’s) at 1.1% and non-retail store businesses (i.e. those that only operate online) (0.5%). Therefore the e-tailing split for retail and non-retail businesses is approximately 70:30.

xiii. For comparison expenditure in 2004, 3.1% of the 5.7% is estimated to be e-tailing,and the rest 2.6% is other forms of SFT e.g. mail order. E-tailing through retailbusinesses (e.g. Next and Argos) is 1.3%, and for non-retail businesses is 1.8% (e.g.Amazon). Therefore the e-tailing split for retail and non-retail businesses isapproximately 40:60.

xiv. Experian provide projections for e-tailing and other SFT. These projections havebeen used to exclude expenditure attributed to e-tailing through non-retailbusinesses, which will not directly impact on the demand for retail floorspace. In2004 Experian estimate that SFT (including non-retail e-tailing) was 1.4% and 4.4%of total convenience and comparison goods expenditure respectively. The mid-pointof the range of projections provided by Experian suggests that these percentagescould increase to 2% and 6.8% by 2011 respectively. Therefore the amount of e-tailexpenditure through non-retail businesses is expected to increase significantly inproportional terms (+43% for convenience expenditure and +55% for comparisonexpenditure), but as a proportion of total expenditure this sector is expected to remain relatively insignificant for the foreseeable future.

xv. The levels of available spending are derived by combining the population and percapita spending figures. For both comparison and convenience spending, a

reduction has been made for special forms of trading such as mail order and vendingmachines.

xvi. The analysis of existing shopping patterns in 2006 for convenience and comparisonshopping are shown in Tables 1 and 4 below. The turnover density of existingfloorspace is shown in Tables 2 and 5 and the summary of available expenditurewithin each centre between 2006 and 2016 is shown in Tables 3 and 6.

xvii. Available convenience expenditure in the future is based on adjusted market sharesfollowing the implementation of existing food store commitments i.e. a proposed foodstore in Church Street/Edgware Road and the build up of trade following the openingof Tesco Express in Praed Street. These new food stores are expected to reduce the market share of the other five District Centres. For comparison shopping constantmarket shares have been adopted.

TABLE 1: EXISTING CONVENIENCE SHOPPING PATTERNS 2006

Catchment Area Harrow Rd. St John's Wood Warwick Way Church St Marylebone Queensway Praed St TOTALTachbrook St Edgware Road High Street Westbourne Gr

Population 31,039 21,104 33,252 17,007 12,403 47,591 9,943 172,339

Convenience expendiutre per capita £1,455 £2,150 £1,926 £1,637 £2,314 £1,967 £1,968

Total Convenience expenditure £M £45.16 £45.37 £64.04 £27.84 £28.70 £93.61 £19.57 £324.30

Market Share of Expenditure OverallMarket Share

Harrow Road DC 34% 0% 0% 0% 0% 0% 1% 4.8%

St. John's Wood DC 0% 18% 0% 0% 0% 0% 0% 2.6%

Warwick Way/Tachbrook St Dc 0% 0% 55% 0% 0% 0% 0% 11.0%

Church St/Edgware Rd DC 1% 0% 0% 43% 2% 0% 5% 4.3%

Marylebone High St DC 0% 0% 1% 12% 59% 1% 11% 7.4%

Queensway/Westbourne Grove DC 3% 0% 2% 0% 0% 22% 1% 7.2%

Praed St DC 0% 0% 0% 1% 1% 0% 5% 0.4%

Other 62% 81% 42% 44% 38% 76% 78% 62.2%

Total 100% 100% 100% 100% 100% 100% 100% 100.0%Turnover £ Millions

Harrow Road DC £15.34 £0.00 £0.00 £0.00 £0.00 £0.00 £0.17 £15.51

St. John's Wood DC £0.16 £8.25 £0.00 £0.00 £0.00 £0.00 £0.00 £8.41

Warwick Way/Tachbrook St DC £0.00 £0.16 £35.20 £0.09 £0.00 £0.37 £0.00 £35.82

Church St/Edgware Rd DC £0.54 £0.00 £0.00 £11.90 £0.54 £0.00 £0.88 £13.86

Marylebone High St DC £0.00 £0.00 £0.73 £3.34 £17.01 £0.86 £2.21 £24.15

Queensway/Westbourne Grove DC £1.30 £0.00 £1.02 £0.00 £0.00 £20.98 £0.17 £23.47

Praed St DC £0.00 £0.00 £0.00 £0.18 £0.23 £0.00 £0.93 £1.34

Other £27.82 £36.96 £27.09 £12.34 £10.92 £71.40 £15.21 £201.75

Total £45.16 £45.37 £64.04 £27.84 £28.70 £93.61 £19.57 £324.30

TABLE 2: CONVENIENCE TURNOVER DENSITIES 2006

Tunrover from % Turnover Total Net Sales AverageCentres catchment from outside Turnover Floorspace Turnover Density

areas £M catchment areas £M Sq M Net £ Per Sq M

Harrow Road DC £15.51 30% £22.16 2,700 £8,206

St. John's Wood DC £8.41 30% £12.02 1,300 £9,244

Warwick Way/Tachbrook St DC £35.82 30% £51.17 5,100 £10,033

Church St/Edgware Rd DC £13.86 20% £17.32 2,200 £7,872

Marylebone High St DC £24.15 40% £40.25 2,300 £17,502

Queensway/Westbourne Grove DC £23.47 40% £39.11 3,900 £10,028

Praed St DC £1.34 70% £4.45 1,400 £3,180

Other £201.75 n/a n/a n/a n/a

Total £324.30 n/a £186.47 18,900 £9,866

TABLE 3: AVAILABLE CONVENIENCE EXPENDITURE 2006 TO 2016

Expenditure Expenditure ExpenditureCentres 2006 2011 2016

£M £M £M

Harrow Road DC £22.16 £21.20 £22.08

St. John's Wood DC £12.02 £11.26 £11.71

Warwick Way/Tachbrook St DC £51.17 £52.07 £55.20

Church St/Edgware Rd DC £17.32 £44.82 £47.04

Marylebone High St DC £40.25 £36.93 £39.78

Queensway/Westbourne Grove. DC £39.11 £39.92 £42.01

Praed St DC £4.45 £9.83 £10.59

Total £186.47 £216.02 £228.42

TABLE 4: EXISTING COMPARISON SHOPPING PATTERNS 2006

Catchment Area Harrow Rd. St John's Wood Warwick Way Church St Marylebone Queensway Praed St TOTALTachbrook St Edgware Road High Street Westbourne Gr

Population 31,039 21,104 33,252 17,007 12,403 47,591 9,943 172,339

Comparison expendiutre per capita £2,818 £4,223 £3,771 £3,179 £4,604 £3,888 £3,901

Total Comparison expenditure £M £87.47 £89.12 £125.39 £54.07 £57.10 £185.03 £38.79 £636.97

Market Share of Expenditure OverallMarket Share

Harrow Road DC 5% 0% 0% 1% 0% 1% 0% 1.1%

St. John's Wood DC 1% 6% 1% 1% 0% 1% 0% 1.5%

Warwick Way/Tachbrook St Dc 0% 0% 7% 0% 0% 0% 0% 1.4%

Church St/Edgware Rd DC 6% 1% 1% 15% 1% 1% 8% 3.3%

Marylebone High St DC 1% 6% 1% 9% 7% 2% 13% 3.9%

Queensway/Westbourne Grove DC 12% 0% 2% 2% 4% 18% 2% 7.9%

Praed St DC 0% 0% 0% 0% 0% 0% 3% 0.2%

Other 75% 87% 88% 72% 88% 77% 74% 80.7%

Total 100% 100% 100% 100% 100% 100% 100% 100%Turnover £ Millions

Harrow Road DC £4.37 £0.00 £0.00 £0.54 £0.00 £1.85 £0.00 £6.76

St. John's Wood DC £0.87 £5.35 £1.25 £0.54 £0.00 £1.85 £0.00 £9.87

Warwick Way/Tachbrook St DC £0.00 £0.00 £8.78 £0.00 £0.00 £0.00 £0.00 £8.78

Church St/Edgware Rd DC £5.25 £0.89 £1.25 £8.11 £0.57 £1.85 £3.10 £21.03

Marylebone High St DC £0.87 £5.35 £1.25 £4.87 £4.00 £3.70 £5.04 £25.08

Queensway/Westbourne Grove DC £10.50 £0.00 £2.51 £1.08 £2.28 £33.31 £0.78 £50.45

Praed St DC £0.00 £0.00 £0.00 £0.00 £0.00 £0.00 £1.16 £1.16

Other £65.60 £77.54 £110.35 £38.93 £50.25 £142.48 £28.70 £513.84

Total £87.47 £89.12 £125.39 £54.07 £57.10 £185.03 £38.79 £636.97

TABLE 5: COMPARISON TURNOVER DENSITIES 2006

Tunrover from % Turnover Total Net Sales AverageCentres catchment from outside Turnover Floorspace Turnover Density

areas £M catchment areas £M Sq M Net £ Per Sq M

Harrow Road DC £6.76 30% £9.66 2,000 £4,832

St. John's Wood DC £9.87 30% £14.10 3,300 £4,271

Warwick Way/Tachbrook St DC £8.78 30% £12.54 2,700 £4,644

Church St/Edgware Rd DC £21.03 20% £26.28 5,300 £4,959

Marylebone High St DC £25.08 40% £41.80 7,200 £5,806

Queensway/Westbourne Grove DC £50.45 40% £84.09 14,200 £5,922

Praed St DC £1.16 70% £3.88 1,400 £2,771

Other £513.84 n/a n/a n/a n/a

Total £636.97 n/a £192.35 36,100 £5,328

TABLE 6: AVAILABLE COMPARISON EXPENDITURE 2006 TO 2016

Expenditure Expenditure ExpenditureCentres 2006 2011 2016

£M £M £M

Harrow Road DC £9.66 £11.50 £13.59

St. John's Wood DC £14.10 £16.64 £19.67

Warwick Way/Tachbrook St DC £12.54 £14.94 £17.92

Church St/Edgware Rd DC £26.28 £31.62 £37.47

Marylebone High St DC £41.80 £50.57 £58.84

Queensway/Westbourne Grove DC £84.09 £100.54 £118.66

Praed St DC £3.88 £4.98 £6.12

Total £192.35 £230.78 £272.26

Appendix M

Operator Requirements

OPERATOR REQUIREMENTS

Over 300 companies were sent a questionnaire asking about their requirements inWestminster. 33 companies responded to the questionnaire, which equates to an11% response rate. Of those who did respond, 13 (39%) indicated that they do havea requirement in the near future in Westminster, while 20 (61%) indicated that they do not have any requirements. Below is a summary of the responses.

The vast majority of respondents were looking for a new unit, rather than expandingan existing unit. Only London Clubs International was looking to expand an existingunit which was their ‘Sportsman’ on Quebec Street, in the Church Street/EdgwareRoad District Centre. Four respondents were not looking for a specific location fortheir new development(s), but were looking for a new unit within the general area.

The most popular location in which respondents wished to open a new unit wasMarylebone High Street with four identifying it specifically. Queensway/WestbourneGrove and St John’s Wood District Centres were the next most popular locations withthree respondents identifying each as a location for a prospective new unit. ChurchStreet and Praed Street were 3rd most popular with 2 respondents identifying them inparticular as a location for a new unit. Warwick Way/Tachbrook Street and HarrowRoad were the least popular locations identified by respondents for a new unit, withonly one specifically identifying each.

When asked what additional information may be of use in deciding whether to choose to locate in Westminster in the future, the most common responses were informationregarding the demographic profile, and the availability/price of car parking. Otherpieces of information which respondents thought would help make such decisionswere those relating to future developments/future availability of sites and footfallnumbers.

Respondents who answered positively about their requirements in Westminster werealso asked why they had not yet secured their requirements. The overwhelmingmajority gave availability of sites as a reason, the cost of renting was also a fairlycommon response.

Respondents who answered negatively about their requirements in Westminster were then asked why they weren’t looking in the area. The most common response wasthat they were fully represented in nearby/other central locations, the next mostpopular reason was that the rents are too high.

When asked for any additional comments, only Nandos, who required a new unit inMarylebone and/or Praed Street, indicated that Westminster’s planning policyregarding A3 uses discouraged investment in the area.

Glossary of Terms

A1 Shops, retail warehouses, hairdressers, undertakers, travel and ticket agencies, post offices, dry cleaners, pet shops, sandwich bars, retail showrooms, and domestic hire shops.

A1 café type uses Shops such as sandwich bars or coffee shops selling food and drinks to be consumed mainly off the premises, but not hot food takeaways. Examples include certain Pret a Manger shops, Costa Coffee and the Seattle Coffee Co. shops.

A2 Banks, building societies, bureau de change, estate and employment agencies, professional and financial services, telephone bureaux, betting offices and beauty salons (excluding hair salons).

A3 Restaurants, snack bars and cafés selling food and drinks to be consumed mainly on the premises

A4 Pubs and bars.A5 Shops for the sale of hot food to be consumed mainly off the premises (hot food take-aways).B1 Business uses such as offices, research and development and industrial uses.CAZ Central Activities Zone (CAZ). The CAZ is an area of mixed uses, many of which contribute

directly to the national, regional and local economy. It is this mix of activities and their supporting resources which underpins the success of London’s economy.

CAZ Frontages Frontages outside CAZ shown on the UDP Proposals Map where the City Council envisages the maintenance or growth of Central London Activities.

Comparison A1 floorspace selling predominantly durable items and not in convenience use.Convenience Includes shops selling food, alcoholic drink, tobacco and other goods (newspapers and

magazines, cleaning materials and matches). For the purposes of this assessment, convenience includes shops selling food or drink (excluding A1 café-type uses), and newsagents (including specialist tobacco stores).

Core Frontages Shopping frontages identified in the District Centres within which UDP policies aim to maintain a high concentration of shops.

District Centre District Centres provide a range and level of services below GLA defined Major Centres, but above that of Local Centres, and are a focus for shopping and other town centre activities.

Experian GOAD An independent retail data consultancy who provide maps of ground floor uses in shopping centres.

Greater London Authority (GLA)

A new form of strategic government for London established in July 2000, run by the Mayor of London.

Gross Floorspace Floorspace of buildings on all floors including external walls, half the thickness of parting walls and circulation areas.

Independent store This includes non-convenience stores (see definition above) irrespective of size, that are not considered to be specialist retailers (see definition below), that are operated by retailers that are not included within national retail chains or groups.

International stores This includes national multiple retailers with stores all over the world such as Ghost and The Conran Shop.

National retailers This includes all retailers (Class A1 only) that operate within the context of a national retail chain or group, such as Sears. A schedule of all national retail multiples can be found in the Retail Directory of the UK 2002 (Hemming Information). Specialist shops that are part of a retail chain or group, such as Whittards and Thorntons, are classified as national retailers. Although there are national chains of betting shops, such as Ladbrokes, these are classified as A2 uses and not national retailers.

PPS6 Planning Policy Statement 6 – Planning for Town Centres published by the ODPMPrestige internationalretailers

Prestigious retailers that operate in more than one country, e.g. Gucci, Gianni Versace, and Giorgio Armani. Also includes flagship stores only found in select town centres in Britain.

Secondary Frontages Shopping frontages identified in District Centres, where an element of non-A1 uses may be allowed.

Retail floorspace This is all A1, A2, A3, A4, A5 and sui generis floorspace, and vacant floorspace of any of the aforementioned categories.

Specialistindependent

Similar to an independent store, but this category reflects the quality and specialisation of the retailer so that a shopper may make a specific shopping trip to that shop.

Sui Generis Sui Generis is a term that refers to a use on its own. Any planning use not falling within a specific class within the Use Class Order falls within this category. Examples of sui generis uses in shopping centres are launderettes, mini cab offices, amusement centres and car showrooms.

Town centre Town centre is defined in Annex A of PPS6 to cover city, town, and traditional suburban centres, which provide a broad range of facilities and services which fulfil a function as a focus for both the community and for public transport. It excludes parades of purely local significance.

Town Centre HealthCheck

Required under PPS6, these contain information on the mix of uses, environmental quality and general economic health of shopping centres/areas.

UDP Unitary Development Plan produced by Westminster City Council as the statutory development plan for Westminster, see www.westminster.gov.uk/udp

Vacancy This category includes vacant street level units, as well as units that are under alteration.However, if at any time the survey was completed it was evident who the unit would be occupied by, the unit was treated as being occupied by that occupant.

Zone A Rent The rental level per square metre achieved on the first six metres of a shop unit measured from the main shop frontage.