1. START SPREADING THEDIGITIZED NEWSA journey in social media usage for outreach in acooperative digitization projectErenst AnipVermont Digital Newspaper Project (VTNDP), University of Vermont, USAIFLA 2014 Pre-Conference Newspaper Section, 14 Aug. #IFLAnewspaper14

2. CHRONICLING AMERICA& NDNP 3. EDUCATIONAL & OUTREACH COMPONENThttp://www.loc.gov/ndnp/extras/ http://edsitement.neh.gov/feature/chronicling-america 4. COLLABORATIVE APPROACHTHROUGH PARTNERSHIPS 5. DEVELOPMENT OF WEBSITE & BLOG 6. VALUE-ADDED CONTENT 7. SOCIAL MEDIA OUTREACHAll this for $0 spent on marketing budget! 8. OUTREACH 9. COORDINATING SOCIAL MEDIA EFFORTSPARTNERS/STAKEHOLDERS: 10. COORDINATING SOCIAL MEDIA EFFORTS Types of contentLong formShort burstVisualRepurposeTime-relevant Scheduling ContinuityOrganic 11. COORDINATING SOCIAL MEDIA EFFORTSNo guidelines VTDNP-specific guidelines University-level policy Library-level guidelines (in progress) Social media policy (and action) task force 8 members (7 faculty members) Pilot project completed 12. OPPORTUNITIES Materials for outreach Increase visibility discoverability serendipity possibilities 13. CONCLUSION/OBSERVATION To each, its own Learn from each other Policy = framework = head start Social media is fluid & cant waitSocial media is only a part of overall outreach 14. QUESTIONS & COMMENTS?Thank you!Erenst AnipEmail: eanip@uvm.eduTwitter: @tsnere#IFLAnewspaper14