starting a blog for personal branding v081209
TRANSCRIPT
Starting A Blog For Personal Branding
Steve Farnsworth
• Jolt Social Media – Chief Digital Strategist
• Let’s Connect– (650) 331-0594– [email protected]– Facebook: www.facebook.com/stevefarnsworth– LinkedIn: www.linkedin.com/in/stevefarnsworth– Twitter: twitter.com/TheRealPRMan– My Blog: stevefarnsworth.wordpress.com
Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money. --Moliere
Why Blog?
Shows Thought LeadershipShows Thought Leadership
Demonstrates
Expertise
Demonstrates Expertise
Manage Online Presence
Manage Online Presence
Not Me
Photo by banlon1964
Read O
ther Blogs F
irst
Listening Resources
• Blog Search Engines– Technorati– Google Blog Search
• Learn AND Use Boolean Search Operators– AND / OR / NOT / “ ” / + / -
• Use An RSS Reader– Omea Reader, Google Reader
Being Vague Is Stupid And Stuff
Say What You Do
Open A Free Account
Start Writing
• Write Write Write
• 200 Words, 3 Times A Month
• 600 Words, 1 Time A Month
Topics
• Highlights from an industry conference
• Top 10, or 7, or 11 lists
• Comment on posts by other bloggers
• Interview a noted expert in your field
• Recap of industry news
• Your own take on trending issues
• Keep a swipe file of posts you like
EditorialEditorial Calendar Calendar
Keyword Suggestion Tools1) Keyword “Social Media”
2) Returns “Social Media Company”
3) Most in Demand for Search in Category
1
2 3
Show Up In Searches. Use It In Your Headline or 1st Paragraph
Page Elements
Link T
o Websites
Link T
o Blogs
Share
Com
plete Your P
rofile
Link To LinkedIn
Link to a Visual CV
Enable Commenting
• Losing Control– It’s about dialog
• Negative Comments– Is it true or valid?
• Continue The Conversation– Take it as far as it goes
• Always Respond To Comments
Call To Action
• Subscribe and receive
Make It Specific To YourTarget Audiences
• A CEO’s Guide To Integrating Social Media Into Your Company
• 9 Excellent Articles On C-Level Personal Branding
• 5 Steps To Launching Your Start-Up Using Social Media
Creative Commons Licenses
Post Titles
• 5 Tips for Getting More from LinkedIn
• May I Contact You Please? The Evolution of Permission Marketing
• 7 Reasons New Bloggers Should Use Niche Social Media Sites
• How Social Media Monitoring Can Benefit B2B
Tell The World About Your Blog
• http://www.mixx.com/• http://sphinn.com/• http://www.plime.com/• http://searchles.com/• http://delicious.com/• http://www.stumbleupon.com/• http://digg.com/• http://www.propeller.com/
Promote on LinkedIn & Facebook
Comment On Other Blogs
Commenting
• Be in the first 5 comments
• Build relationship with people in your industry
• Draws traffic from other blog readers
• Increases the number of your search engine results and ranking
I've failed over and over and over again in my life and that is why I succeed.
---Michael Jordan
Two Last Things
Who do you know that has a job with social media in their title?
Who do you know that is looking for social media consulting for their company?
Steve Farnsworth
• If you have answers to my questions, please contact me:– (650) 331-0594– [email protected]– Facebook: www.facebook.com/stevefarnsworth– LinkedIn: www.linkedin.com/in/stevefarnsworth– Twitter: twitter.com/TheRealPRMan– My Blog: stevefarnsworth.wordpress.com
You Are All Stars.
Thanks For Having Me Today