stats presentation group

8/8/2019 Stats Presentation Group

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`Understand the mall culture in India

`

Understand the peoples perception of mall

Analyze the recent fall of sales in malls


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` Primary Data

Questionaire answered by people visiting malls

` Secondary Data

Books and InternetSample Area-Mani Square Mall,Southcity Mall,City

Centre Mall


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` Sample Area-Mani Square Mall,Southcity Mall,City

Centre Mall.

Collecting the data

Survey Method

Questionaire

Books and Internet


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` A shopping mall, is one or more buildings

forming a complex of shops representing

merchandisers, with interconnecting walkways

enabling visitors to easily walk from unit to unit,along with a parking area a modern, indoor

version of the traditional marketplace.


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Weekly MarketsVillage Fairs

Melas

Convenience Stores

Mom and Pop/Kiranas

PDS Outlets

Khadi Stores

Cooperatives

Exclusive Brand Outlets

Hyper/Super Markets

Department Stores

Shopping Malls

Traditional/Pervasive

Reach

Government

Supported

Historic/Rural

Reach

Modern Formats/

International

Evolution of Shopping Mall

Source of

EntertainmentNeighborhood

Stores/Convenience

Availability/ Low

Costs /

Distribution

Shopping

Experience/Efficiency


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` Fashion/Specialty Centers

Characterized as higher end, fashion oriented centers between 80,000 and250,000 sq. ft.

` Community Centers

Characterized as having between 100,000 and 350,000 sq. ft. Usually two

types of anchors, such as a discount department store or largespecialty/discount apparel store.

` Lifestyle Centers

A new designation that has a loose definition. Generally, it's a center that doesnot have an anchor tenant in the classic sense (that is, a department store).However, lifestyle centers increasingly have a cinema as a major tenant.Others have just a small collection of exclusive shops.

` Outlet Centers

Characterized as manufacturers' outlet centers between 50,000 and 400,000sq. ft.


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` Regional CentersArea between 400,000 and 800,000 sq. ft.Two or more anchors, such as a conventionaldepartment store, junior department store, massmerchant, discount department store, or fashion apparel

store.` Superregional Centers

Area over 800,000 sq. ft.Three or more anchors, such as a conventionaldepartment store, junior department store, massmerchant, or fashion apparel store.

` Theme/Festival CentersCharacterized as tourist-oriented, retail and servicecenters between 80,000 and 250,000 sq. ft.


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` High establishment cost` High maintenance cost` Too many competitors` Offers cannot attract all types of footfalls` Food courts and multiplexes making most of the

deals` Profit margin not being very high` Easy availability of all brands at local markets at

cheaper rates` Prices being compared with local markets


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5-7 million

Super Rich

70 80 million

Afford Cars, Private Healthcare &Foreign travel

250 - 300 million

Afford goods like Refrigerators , Scooters& Colour TVs

600-700 million (Generally Rural)Afford simple industrial products

e.g. bicycles , radios , textilesPoverty Line = income less than $ 1 /day

Source: McKinsey,

60 % of Indias population are under 24 years


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Bargraph showing no. of visitors-


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Average people per hour = 16097

12

=1341 persons per hr.(approx.).

Average people per minute =134160

= 23 persons per min.(approx)


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0%

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10%

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40%

VISITTO

DISCOU

NTST

OR

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Series1


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` Out of 16097 through random sampling method

we questioned only 100 people (20 persons each).

` Out of these 100 we found:

Students-47.Office goers-22

Housewives-13

Staffs and others-18


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` Interiors attracts but prices do not` No credit available` Too much window shopping` Higher brands higher costs` Being regarded as get together spot` Terms and conditions not as expected` Recession forcing people to save every penny

of their income

` Local market being close and more cheaper` No benefit on bulk purchase` Offers on selected products


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` Advertise More

` Examine the Pricing Strategy

` Manage theirMoney

` Check that customers get connected to productsand owners both.

` Allow credit to regular customers

` OfferDiscounts to Repeat Customers


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