COMMUNICATION CAMPAIGN

Stellar Phoenix Photo Recovery Software v7.0

About Stellar Data Recovery

Founded in Gurgaon, India, in 1993, Stellar Data Recovery is a pioneer in offering cost-effective and comprehensive data recovery, data migration, and data erasure software solutions.

Till date; it has served more than 2 million customers across 190 countries.

About Photo Recovery Software

A comprehensive Do-It-Yourself Photo recovery software to restore photos, music & video files lost from accidental deletion, corruption, or formatting.

New Features-Photo Recovery Software v7.0

Enhanced User Interface and Customizable options. RAW Recovery. Works smoothly with large sized storage devices > 2TB. Reinstate deleted pictures with their original date-time shipping, camera

model/name and/or file names. Easily recovers photos and media from more than 100 files types. Recovery of Unicode files. MXF movies recovery. Preview support for corrupted file in safe mode. Advanced preferences for Add/Edit header.

Objectives

To maximize Photo Recovery v7.0 software awareness. To reach the target market as fully as possible. To gain the third part credibility needed for the brand awareness. Improved visibility and media coverage. Increased web traffic. Generate lead scores. Ultimately communications drive Stellar’s revenue, and improved consumer base in the

USA.

Target Market

Primary Audience- Existing and Prospective clients; The media; Experts and Influencers in the technology field (journalists, bloggers, expert technology product reviewers); Photography professionals; Camera companies; External PR agencies

Secondary Audience- Information Seekers Age Group- Both Male and females between the age group of 15 to 55 years old Engagement through multi-media channels Activity by region in the USA Phased Approach- Pre and Post Product launch Timing and Budget

Communication Mix

A buyers centric multiple channel communications model to reach new audiences. To engage Industry Advocates/Enthused Technology Activists- speakers at industry events,

commenting in forums, publishing a blog. Targeting Niche Enthusiasts- Passionate bloggers, avid technology non- professionals, sharing

on social channels, online reviews, discussions forums, real- world events, and so on. Collaterals- Press Release; Presentations, Website upgradation, Product Brochures and so on. Online News coverage- Publications/Magazines/Industry News websites. Traditional/offline Media channels- US National distribution- reaching major media outlets and

websites across the country; Press Release distribution; Press kits, and so on. Social Media Engagement- Tech Blog posts (promoting the product demo); articles; Social media

forum posts to reach followers of technology news. Multimedia News Release Channel. Multimedia to share videos. Industry micro lists to target journalists/writers covering technology news and product reviews. Online Advertising/Paid Digital/SEO/Tags. Organic Search. Direct Mail- Newsletter.

Target-Web Presence

Stellar’s website as a customer ‘application’ rather than just for information. Full responsive to all user’s devices- desktop, laptop, mobile, or tablet. Content designed and embedded with the most relevant keywords, and visual elements-

Product Brochure; Product Video Update; User Guide; Blog site etc. SEO and tag building. Social Media Engagement- Facebook; Twitter page.

Target-Tech Online

PC Magazine CNET Wired IDG News Service- CIO, TechHive, Macworld, Tech Advisor Info World PC World PC Advisor G2 Crowd Tom’s Guide TopTen Reviews- PURCH Theverge.com The NextWeb Photographylife.com Photographycorner.com FinancesOnline Lifewire Download.com Sensors Tech Forum Tucows Downloads The WindowsClub Gizmofacts Know Your Mobile 1kindphotography Digitaltrends.com Techradar.com Tech2 Information Week

Target-Tech Blogs

Bits (The New York Times) All Things Digital (The Wall Street Journal) InformationWeek’s Security Weblog Pogue’s Posts (The New York Times) Digits (The Wall Street Journal) Engadget Lifehack.org Photographyblog.com MIT Tech Review Worth Magazine Discover Magazine Draggon Blogger SQLblog.com Online Tech Tip Know Techie Tech Paparazzi http://gizmoworld.com/ Softpedia Mac Trast

Target-Experts

Stacey Higginbotham Michael Arrington Scott Stienberg David Pogue

Target-Media Sites focusing Technology

Business Insider The Verge TechCrunch Mashable GigaOm PaidContent Gizmodo VentureBeat The Next Web Wired Tech World

Targeted Tech Print Publication

Peer to Peer Magazine Legaltech News Bloomberg BNA: Digital Discovery & e-Evidence Legal IT Insider Security Intelligence CIO Review The Wall Street Journal The New York Times Financial Times Forbes Bloomberg BusinessWeek

Online Advertising

With Publications and Sites such as Mashable, New York Times etc. Email Marketing SEO and tag building Keywords Targeting Google AdWords/Analytics Yahoo/Bling News Feed Ads- Facebook and Twitter ads Banner ads

Multimedia News Release Channels

PR Newswire Business Wire Reuters MultiVu

Conclusion

Recommended a communication strategy that makes the best use of advertising, PR, news media, and direct mail.

Successful implementation would lead to improved customer base, and Stellar’s revenue generation.