2015

SPONSORSHIP OPPORTUNITIES

Scotland National Tournament Turnberry, 22 April

England National Tournament Stoke Park, 30 April

Event Overview

The World Corporate Golf Challenge is the biggest corporate golf tournament in the world.

Founded in 1993 in the UK in association with The Times newspaper, over one million golfers have since competed

across the globe for the chance to represent their company and country at the World Final.

The event is now an international network of national amateur golf tournaments promoted and run independently by

country licensees in association with local national print media and corporate sponsor partners. Since 2007,

following acquisition by Spanish company OM Sports, there has been an objective to increase the number of

countries where the event is played – 29 countries qualified for the 2014 World Final and this is expected to grow to

40 countries by the time of the 2015 World Final.

The 2013 World Final was hosted at Loch Lomond in Scotland and was won by a Scottish team from Rolls Royce

PLC. The 2014 World Final was hosted at La Reserva de Sotogrande in Spain and was won by a team from

Sweden. The 2015 World Final will be held between 30 June and 5 July on The Oitavos Dunes Golf Course in

Cascais, Portugal – the course is ranked as no. 2 in mainland Europe.

The clear strategy between World Corporate Golf Challenge and Elysian Golf is to build a tournament operating at a

high level of quality, revisiting the original tenets of the event, namely to provide companies with a platform that will

help enhance relationships both internally (incentives, communications, human resources etc) and externally

(clients, suppliers etc).

For 2015, the intention is to hold separate National Finals in Scotland and England with the winning teams from the

two countries qualifying for the 2015 World Final. For 2016 and beyond, the aim is to introduce qualifying

tournaments in each country with corporate teams “making the cut” to compete at the National Final for Scotland or

England as appropriate and have the chance to make it through to the World Final.

Overview - Elysian Golf

Elysian Golf specialises in delivering "golfing dreams" for individuals, small groups and corporate clients.

Through unique partnerships with the world-leading sports management companies, Elysian Golf offers

access to the worlds top players, the finest courses and privileged hospitality at the best Major, PGA and

European Tour events around the world. Elysian Golf's corporate division runs select corporate golf days, has access to VIP hospitality at many

major championships, makes arrangements for golfing professionals to attend corporates' own events,

and can advise on player sponsorship deals and assist with sponsorship and hosting arrangements for

tournaments.

In addition to the golf elements, Elysian Golf provides a full “wrap around” concierge service.

Elysian Golf is a member of IAGTO, the global trade organisation for the golf tourism industry, and is a

preferred supplier to Virtuoso, a ‘by-invitation-only’ network of luxury travel suppliers.

Scotland Venue – Trump Turnberry Resort

Home to the iconic Ailsa, an Open Championship course four times over, Trump Turnberry Resort offers one of

the world's great golfing experiences in Scotland. Watson, Norman and Price have all won the famous Claret

Jug at Turnberry and, in 2009, Stewart Cink added his name to that exclusive list following his play-off triumph

over Tom Watson at the 138th Open.

Ailsa is regularly ranked in the top five courses in the UK & Ireland in the rankings provided by Golf Monthly, and

is also legendary for the famous “Duel in the Sun” between Tom Watson and Jack Nicklaus.

England Venue – Stoke Park

Stoke Park’s famous 27 hole championship golf course is undisputedly one of the finest parkland courses in

the country. The 300 acre Buckinghamshire estate was created by eminent golf architect Harry Colt and has

been the inspiration for many of the world’s most famous holes, including Augusta’s infamous 16th.

The course itself has seen many impressive rounds in its prestigious history including the first PGA Matchplay

tournament in 1910 and James Bond’s epic golfing duel in the 1964 classic, 007 movie “Goldfinger”. Along

with this, Stoke Park boasts a number of fantastic practise facilities including putting green, driving range, short

game area and state-of-the-art swing studio.

Executive Summary

TITLE SPONSORSHIP Naming rights

Tournament Involvement

Media exposure

Brand exposure

Database usage

1. Naming Rights

• The Title Sponsor will have full naming rights to the 2015 Scotland and/or England National Finals, as appropriate, for

use in PR and advertising – for example “The XXXX World Corporate Golf Challenge Scotland and England National

Finals”

• The Title Sponsor can refer to “The World Corporate Golf Challenge Scotland National Final, in association with XXXX”,

“The World Corporate Golf Challenge England National Final, in association with XXXX” or “The World Corporate Golf

Challenge Scotland and England National Finals, in association with XXXX” as appropriate

• The Title Sponsor may utilise an approved form of the WCGC logo that incorporates its own logo (see below for example)

• The Title Sponsor can have rights to organise and host “by invitation only” qualifying events in Scotland and/or England

(subject to approval by Elysian Golf and WCGC Management) to put forward teams to the National Finals

Example form of combined logo for a Title Sponsor

Sponsor logo

2. Tournament Involvement – Title Sponsor

Each of the Scotland and England Nat ional Tournaments presents a great platform for the Title Sponsor to network with like-

minded businessmen/women, explore new business relationships/partnerships and make new friends for life (from a variety of

backgrounds and industries)

• Reasonable product placement at the event in a prominent area(s)

• Opportunity to address the audience at the National Finals prize giving dinner after the golf tournament concludes

• Up to five attendees at the National Finals prize giving dinner, networking with golfing participants

• Photo opportunity as part of the prize giving ceremony

• Promotional materials in team welcome packs/goodie bags

• Two team entries into each of the April 2015 National Tournaments that are sponsored

• Opportunity to enter additional qualifying teams (Corporate team entry fees apply on top of the sponsorship fee)

• First refusal rights on sponsorship for the 2016-18 tournaments (choice of Scotland, England or both national tournaments)

3. Media Exposure

• We are in discussions with or have appointed media partners as follows:

Appointed

• A golf industry publication – National Club Golfer has been appointed as Golf Media Partner

• E-mail campaign to 42,000 readers

• Full page advert in two magazine print runs of around 60,000, one either side of Christmas

• 6,000 readers via app download

• 2,000 readers via website

Discussions

• Newspaper(s) – City Am, Sunday Times, Telegraph

• Radio – Talk Sport, Absolute Radio, LBC

• Television – Sky Sports, CNN Living, Bloomberg

• Business magazines, in Scotland and England – Business Week, Investor Chronicle, Economist, Forbes,

British Airways Business

*The intention is that media partners will include a piece in advance advertising the WCGC Scotland

and England National Finals and a write up / advertorial after the event, incorporating sponsor logos

• Social media campaign:

• Dedicated WCGC Scotland and England Facebook and Twitter sites, incorporating sponsors’ names

where applicable

• Use of LinkedIn, Pinterest, Google+ and other sites as required

4. Brand Exposure

Sponsor logos will be positioned on some or all of the following inventory (in line with sponsor investment):

• WCGC web micro sites for Scotland and/or England (with hyperlink to sponsor websites)

• Elysian Golf website

• On course signage (Note: amount of signage varies in line with sponsor investment – currently planned for the

areas around the first tee and 18th green)

• Pin flags

• Registration desk

• Interview / awards presentation board

• National Finals dinner menu

5. Database usage

• Title sponsors will be provided with contact details for competitors in the 2015 Scotland and/or England National

Finals to enable them to promote goods and services (*)

• National Club Golfer e-mail to promote official partner status and services alongside a call for team entries

(42,000)

• Sponsor logo/services in e-mail campaign to UK Golf Clubs (2,500 courses) – many clubs are forwarding

our mailings directly on to their members

• Sponsor logo/services in e-mail campaign to database of senior Marketing Directors (1,200)

• Sponsor logo/services in e-mail campaign to database of senior Marketing Managers (6,000)

• Sponsor logo/services in e-mail campaign to Executive PA’s (2,000)

• Sponsor logo/services in e-mail campaign to City of London golf contacts (1,000)

• Sponsor logo in e-mail campaign to IAGTO members

• Sponsor logo in e-mail campaign conducted by Trump Turnberry Resorts and/or Stoke Park

(*) Note: except for any competitors who opt out of allowing their details to be used for such purposes

Executive Summary

OFFICIAL PARTNER Tournament Involvement

Brand exposure

Database usage

1. Tournament Involvement – Official Partner

Each of the Scotland and England Nat ional Finals presents a great platform for official partners to network with

like-minded businessmen/women, explore new business relationships/partnerships and make new friends for life

(from a variety of backgrounds and industries)

• One Team entry into the April 2015 National Finals, for either Scotland or England

• Promotional materials in team welcome packs/goodie bags

• Reasonable product placement at the event (opportunity to sell goods/services at venue)

• Sponsor logo on interview / awards presentation board

• Sponsor logo on National Finals dinner menu

• Sponsor logo displayed at registration desk

2. Brand Exposure

• Official partner announcements and use of sponsor name / logo on print / social media (Elysian Golf Facebook page)

• Sponsor logo on official WCGC micro web sites for Scotland and/or England

• Sponsor logo on Elysian Golf website

Note: see the logo usage and links relating to VPAR as an example - http://england.worldcorporategolfchallenge.com/ and

http://scotland.worldcorporategolfchallenge.com/ and http://www.elysiangolf.com/wcgc.html.

Official Scoring Partner

Other Official Partners have been signed up in 2014 and are in the process of being promoted in a similar manner

3. Database usage

• Official partners will be provided with contact details for competitors in the 2015 Scotland and/or England National

Finals to enable them to promote goods and services (*)

• National Club Golfer e-mail to promote official partner status and services alongside a call for team entries

(42,000)

• Sponsor logo/services in e-mail campaign to UK Golf Clubs (2,500 courses) – many clubs are forwarding

our mailings directly on to their members

• Sponsor logo/services in e-mail campaign to database of senior Marketing Directors (1,200)

• Sponsor logo/services in e-mail campaign to database of senior Marketing Managers (6,000)

• Sponsor logo/services in e-mail campaign to Executive PA’s (2,000)

• Sponsor logo/services in e-mail campaign to City of London golf contacts (1,000)

• Sponsor logo in e-mail campaign to IAGTO members

• Sponsor logo in e-mail campaign conducted by Trump Turnberry Resorts and/or Stoke Park

(*) Note: except for any competitors who opt out of allowing their details to be used for such purposes

Executive Summary

SPONSORSHIP SUMMARY /

FEES TITLE SPONSOR

OFFICIAL PARTNERS

SPONSORSHIP FEES

Elysian Golf and WCGC will create a bespoke sponsorship package in line with

sponsor objectives and any budget restraints. Please contact David Bailey to initiate

a conversation.

17

David Bailey, Chairman, Elysian Golf david.bailey@elysiangolf.com

+44 7879 999433

Summary of Sponsorship Opportuni t ies – 2015 Scot land and England Nat ional F inals

18

Rights Title Official

Partner

Rights to title “The [Title Sponsor Name] World Corporate Golf Challenge Scotland and England

National Finals” or similar ✔

✗

Rights to use “The World Corporate Golf Challenge Scotland and England National Finals, in

association with XXXX” or similar ✔

✗

Rights to host "By invitation only” events in Scotland and/or England ✔

✗

Rights to use combined WCGC/Sponsor logo ✔

✗

Key: ✔ indicates item is included, ✗ indicates item is excluded and ? indicates item may be included subject to level of sponsorship paid

Summary of Sponsorship Opportuni t ies – 2015 Scot land and England Nat ional F inals

Benefits Title Official

Partner

Sponsor logo on official WCGC micro web sites for Scotland and/or England ✔ ✔

Sponsor logo on on course signage ✔

✗

Sponsor logo on pin flags ?

✗

Sponsor logo on interview / awards presentation board ✔ ✔

Sponsor logo on National Finals dinner menu ✔ ✔

Sponsor logo displayed at registration desk ✔ ✔

Media exposure – appointment announcements and use of sponsor name / logo on print / social

media ✔ ✔

Media exposure – official sponsor comment (subject to agreement with media partners) ✔

✗

Summary of Sponsorship Opportuni t ies – 2015 Scot land and England Nat ional F inals

Benefits (cont.) Title Official

Partner

First refusal rights on sponsorship for the 2016-2018 tournaments (choice of Scotland, England or

both national tournaments) ✔

✗

Promotional materials in team welcome packs ✔ ✔

Reasonable product placement at the event ✔ ✔

Team entry into the April 2015 National Finals, for Scotland and/or England ✔✔ ✔

Opportunity to enter additional qualifying teams (Corporate team entry fees apply) ✔ ✗

Attendee(s) at the National Finals dinner Up to 5 ✗

Opportunity to make a speech at the National Finals prize giving ceremony / dinner ✔ 10 mins ✗

Photo opportunity as part of the prize giving ceremony at the National Finals dinner ✔ ✗

Use of database for promotion purposes ✔ ✔

Complimentary use of Trump Turnberry Resort and/or Stoke Park ✔ ✗

The World Corporate Golf Challenge (WCGC) hopes to

welcome you and your company to the Scotland National

Tournament to be held on The Ailsa Course at Turnberry on 22 April

2015 and/or the England National Tournament to be held at Stoke

Park on 30 April 2015. Should you have any questions about the

opportunities proposed in this presentation pack, please do not

hesitate to be in contact.

Conclusion

Contacts

David Bailey, Chairman, Elysian Golf david.bailey@elysiangolf.com

+44 7879 999433

Janneke Diemel, Operations Director, Elysian Golf janneke.diemel@elysiangolf.com

+44 7956 474030

World Corporate Golf Challenge

www.worldcorporategolfchallenge.com

Elysian Golf

www.elysiangolf.com

Trump Turnberry Resort

www.turnberryresort.co.uk

Stoke Park

www.stokepark.com

Sample of companies that have participated in the WCGC worldwide

ABB

ABN AMRO

ACCENTURE

ACCOR HOTELS

ADIDAS

AMERICAN EXPRESS

AON HEWITT

ARABIAN GULF RUGBY FOOTBALL UNION

ARICENT TECHNOLOGIES

AVANTHA GROUP

AXA INSURANCE

BANCO SANTANDER

BANK OF AMERICA

BARCLAYS BANK PLC

BBC

BBC ADVERTISING

BEIERSDORF M.E.

BNP PARIBAS

BP OIL

BRITISH DEPUTY HIGH COMMISSION

CAIXA GERAL DE DEPÓSITOS

CAIXA LEASING E FACTORING

CANNON

CISCO

CITIBANK

CLIFFORD CHANCE

COCA COLA

COCA-COLA INDIA INC.

COGNIZANT TECHNOLOGY SOLUT.

COLLIERS

COLUMBIA ASIA HOSPITAL

CREDIT SUISSE

DBS BANK LTD.

DELOITTE

DEUTSCHE BANK

DEUTSCHE BANK AG

DHL

DSP MERRILL LYNCH

EARNEST INSURANCE BROKERS LLC

EMIRATES BANK (DINERS’ CLUB INT.)

EPSON INDIA PVT. LTD.

ERNST & YOUNG

EUROPCAR

FORD

GENERAL ELECTRIC

GLAXO SMITHKLIME

GOLDMAN SACHS

HEWLETT-PACKARD

HONDA

HOSPITAL DA UNIVERSIDADE DE COIMBRA

HOSPITAL DE PONTA DELGADA

HSBC

HYATT HOTELS & RESORTS

HYUNDAI ROTEM

IBM INDIA PVT. LTD.

IMS HEALTH

INDIAN RAILWAYS

ING LIFE INSURANCE

INTEL TECHNOLOGY INDIA

JP MORGAN CHASE

KODAK

KPMG

LAZARD INDIA LTD.

LE MERIDIEN

MCDONALD’S INDIA [NORTH & EAST]

METRO INDIA

MICROSOFT CORPORATION

MINISTRY OF EXTERNAL AFFA

MOTOROLA

NIKE

NVDIA GRAPHICS

ORACLE INDIA

P&O NEDLLOYD LOGISTICS

PANASONIC

PEPSI FOODS

PHILIPS

PHILIPS ELECTRONICS INDIA

PRICE WATERHOUSE COUPERS

PROGNOSYS MEDICAL SYSTEMS

RENAULT

REPSOL

ROLLS ROYCE

SIEMENS

SKYWEST

SOFITEL LUXURY HOTELS

STANDARD CHARTERED BANK

SUN MICROSYSTEMS

SWAROVSKI INDIA

TAG HAUER

TATA CONSULTANCY SERVICES LTD

TELEFONICA

THOMSON REUTERS

VISA INTERNATIONAL

VODAFONE GLOBAL ENTERPRISE

VOLVO

WESTERN UNION