store atmosphere
TRANSCRIPT
Elements of Store
Atmosphere
Group 5
• Store Atmosphere is another element in the store arsenal . Every store has a look and a physical layout that makes it hard or easy to move around.
Store Atmosphere
• Walls
• Lighting
• Sinage
• Produce Department
• Floors
• Envirosell understands of the nuances of human behavior.
• Whatever the product, service or environment, we bring practical experience and history to each assignment.
• Provide a wide range of research and consulting solutions to put you in sync with your target audience.
• Begin to see yourselves through the eyes of your customers.
Clientele of
Attract Shoppers and keep them in store
Honor the transition zone
Don’t make them hunt
Make merchandise available to the reach and touch
Note that men don’t ask questions
Women need space
Make checkout easy: satisfy their sweet tooth
Atmospherics and Shopping Behavior
LayoutSoundsSmellsTexture...
Pleasure/displeasureArousal/Boredom
Time inStoreAffiliationBuying
InfluencesInfluences
Atmosphere Emotional Response Behavior
Olfactory Cues...
• Shoppers perceive higher quality goods in scented stores.
• Odors should be consistent with store offerings.
• These cues are expensive to maintain.
Sony Style
• Sony Style stores are seasoned with with speciality design subtle vanilla and mandarin orange fragrance
Blooming dales
• Blooming dales uses different fragrances in different departments
• Baby powder in baby store
• Suntan lotion in bathing suit
• Lilacs in lingerie
• Pine scent during holiday season
REI• REI seller of outdoor gear & clothing
products allows customers to test on a 25 foot walls
Victoria’s Secret
Bass Pro ShopsRetail outdoor sports equipment
Discovery Zone
•Thank you