Leading with Story

Oldest form of Communication

Every great leader is a great storyteller.

~Howard Gardner

What do stories do?

Create a Situation and write a story about this picture

Storytelling is important because they are

Inspire

Simple Timeless Demographic

ContagiousEasy to

Remember

When to tell Story

Sharing a vision

Making recommendation

During a presentation

Establishing a culture

Encouraging collaboration

Giving a sales pitch

ugly duckling

The boy who cried Wolf

Don’t re-tell a story, re-live the story

If it is necessary not to say, it need not to say.

Purpose of Story

Setup

Solution

Struggle

Structure of Story

BeginningMiddleEnd

SetupCatalystTurning PointClimaxFinal ConfrontationResolution

ContextActionResult

1

ContextActionResult

1

Where&When

Context Sets Credibility

ContextActionResult

1

Where and When answers three questions:Who is the hero?

What do they want?

Who or what is getting in the way?

ContextActionResult

1

Hero does the action:

Must have context

Hero does battle with the villain

At least one up-and-down

Comes to a resolution

ContextActionResult

1

Tells how the story ends

Conveys the lesson to learn

Emotion2 People do not buy with out Emotion

Surprise3Gets audience attention.Get them to remember story and a lesson.

Metaphor4 Stories are called extended metaphor

Keep it Real

5 Be Real and Concrete

Mindset, Skillset and Toolset

Speak for Audience

Credibility&Relatability

CuriosityCharacterDialogueDetailsMovementMetaphors

Curiosity & Character makes Story Compelling

Dialogue & Details makes Story Dynamic

LocationAmountTime

Movement & Metaphors make Story Memorable

Thank You