Strategic Planning at Akdeniz University

Prof.Dr. Oğuz K. BaşkurtChief-Advisor to the Rector

Akdeniz University

Strategic Planning in Turkey

• The regulation– Published on May 26, 2006

• Budget concerns

Strategic Planning in Turkey

• The regulation– Published on May 26, 2006

• Budget concerns

Strategic Planning in Turkish Universities

• Started in 90’s.• Good examples

– e.g., METU

Akdeniz University

• Strategic Planning Studies– 2005-2006– The first plan will cover the years 2007-2012

early 2005 …

• Rector’s message – Declaration of the start of strategic planning

process

• Electronic Discussion Platform– strateji@akdeniz.edu.tr

mid 2005 …

• Strategic Planning Panel Discussion– Chaired by the Rector– ~300 Academic and administrative staff

participated

mid 2005 …• Akdeniz University Strategic Plan should

be in accordance with– International trends– National policy and development plans– Regional needs and expectations, and the majority of Akdeniz University human

resources, students and other stakeholders should be represented in the preparation of this plan.

Fall, 2005 …• Strategic Planning in Universities Symposium

– Philosophical, Political, Institutional aspects of strategic planning in Universities

• Strategic plan of a University should take the following into account:– International trends– National education policy– National science and technology policy– National development plans– Regional needs and expectations

Fall, 2005 …• Strategic Planning in Universities Symposium

– Distinguished invited speakers

– Panel discussion with regional authorities

– Examples of strategic planning experiences in Universities

Fall, 2005 …• Strategic planning team

– 4 young, enthusiastic individuals;• Guidance meeting for SWOT analysis in

academic units• SWOT analysis in academic units• Formation of Strategic Planning Council of

Akdeniz University– 15 Members

• Academics, student council,administrative staff, representatives of external stakeholders

Late, 2005 …• Weekend meeting with the participation of

administrators of academic units and Strategic Planning Council– Presentation of SWOT analysis results– Preliminary discussions for the values,

mission and vision statements– Discussions on the methodology of the

strategic planning studies – Discussions on the number and responsibility

of the study groups

RESEARCH

EDUCATION

HUMAN RESOURCES

INSTITUTIONAL DEVELOPMENT

INFRASTRUCTURE AND CAMPUS

DEVELOPMENT

FINANCE AND ENTREPRENEURSHIP

TECHNOLOGY

RELATIONS WITH STAKEHOLDERS

PROMOTION AND MARKETING

Early, 2006 …• Group studies

– 9 groups, 6 – 14 members each• Representatives from academics, students,

administrative staff, stakeholders– Group studies started by late January, 2006– Weekly meetings for most study groups– Each group assisted by one of the members

of strategic planning team– Group members were encouraged to

communicate with their peers.

Spring, 2006 …• Questionaries used during the planning studies

– Academic Staff Job Satisfaction Questionnaire– Administrative Staff Job Satisfaction Questionnaire– Research Assistant Job Satisfaction Questionnaire– Organizational Image  Questionnaire– Student Satisfaction Questionnaire– Academic Unit Administrators Organizational

Structure Questionnaire– Administrative Unit Directors İnstitutional Structure

Questionnaire

RESEARCH AND TECHNOLOGYRESEARCH

EDUCATION

HUMAN RESOURCES

INSTITUTIONAL DEVELOPMENT

INFRASTRUCTURE AND CAMPUS

DEVELOPMENT

FINANCE AND ENTREPRENEURSHIP

TECHNOLOGY

RELATIONS WITH STAKEHOLDERS

PROMOTION AND MARKETING

Spring, 2006 …

• Group studies completed!• Group reports

– Aim• Target

– Strategies

Mid, 2006 …

• Strategic Planning Council evaluating the group reports.

• Revisional discussions on values, mission and vision, in the light of group reports

Fall, 2006 …

• Draft of Akdeniz University Strategic Plan• Open for internal evaluation and critisims• Final form of the Strategic Plan• Approval by the University Senate

2007 …

• Strategic Plan 2007-2012