Strategies to convince people to care for quality in e-learning Dr. Lutz Goertz

European Quality Observatory: Challenge and Perspectives in Greece and EuropeUniversity of Piraeus, 26th November 2004

Institute for Media- and Competence Research

Importance of quality strategies

0,2 1,8

26,4

71,6

05

101520253035404550556065707580859095

100

very importantrather importantless importantnot important at all

Question B4 Importance/Relevance How important do you rate the use of quality strategies in e-learning in general?

Source: EQO-Survey, n=1743

Institute for Media- and Competence Research

Quality in e-learning - involvement

32,0

68,0

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70

1 Yes

2 No

Question B1 Have you already been actively involved in activities aiming to improve the quality of e-learning?

Source: EQO-Survey, n=1743

Institute for Media- and Competence Research

Meanings of quality

50

19

19

5

4

4

0 10 20 30 40 50 60 70 80 90 100

a marketing instrument

avoiding mistakes

to receive the best value formoney

that something meets thestandard requirements

that something is excellent inperformance

the best learning achievements

Question B8 Meaning of quality. Quality means...

Source: EQO-Survey, n=1743

Institute for Media- and Competence Research

Strategy: Pick people up right where they are!

[5]

Quality standards and approaches for other products and services

implicit strategies in their own company

Institute for Media- and Competence Research

Quality strategies - fit to own organisation?

15

24

35

26

0 10 20 30 40 50 60 70 80 90 100

1 Quality strategies orInstruments (for e-learning)

coming f

2 Quality strategies (for e-learning) that are developed

wit

3 Quality development (for e-learning) is not part of an offi

4 We do not use any qualitystrategies

Question C2 Quality strategy. Which of the following strategies fit best to your organisation?

Institute for Media- and Competence Research

Strategy: Ask people right what they really want!

[7]

No common and acknowledged standards by now

people have to be aware of their own wishes use surveys and guided interviews

Institute for Media- and Competence Research

Strategy: Give people the quality measures they really want!

[8]

Validity by external experts simplicity - good handling concretion transparency good and visible marketing adequate costs flexibility

Institute for Media- and Competence Research

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