8/13/2019 Strategy Decision Sheet Apple 2

1/3

8/13/2019 Strategy Decision Sheet Apple 2

2/3

%arket s$are ofiP=D as +"> in8S

rising significantly.7easi ility:3aving astrong focus on/uality andstrong ;&D

ase can $elpto innovatenew products.

known for t$eir$ig$ /uality anddesign# it willattract t$econsu%ers wellinfor%ed a outiPad# iPod#i6ook.

uncertainty since itis possi le y t$eapple launc$ itsproduct ot$erco%petit orlaunc$es a si%ilarkind of product inlower price. Sot$ere can e lossof %oney and

E)pansion in$ori?ontal andverticalintegration

Scullers decisionto su contract t$e%anufacturing

wasa skillful decisionto sustainprofita ility.

7easi ility:6ysu contractingto countries like'aiwan#'$ailand w$erefactor cost arelower t$an 8SApple can%anufacture

Integrating wit$new partnerlike Sa%sungand'os$i a and will$elp in$ori?ontal

integration ast$ese are wellknown%anufacturer of$ard disk# ;AM.

'$e cost oft$ese supplies

will e $ig$ert$an in of world s co%puterand SM6accountedroug$ly for 4!>#and for SM6users supportand service are%aBor concern.7easi ility:3aving a large

service asealong wit$ retaildistri ution willattract t$e SM6.

'$eseinitiatives will

provide t$enew consu%erseg%ent forApple and willstrengt$ent$e growt$ oft$e co%pany.

Since Apple is well known as a

lu)ury rand inPC sotargeting lowerseg%ent canaffect t$e i%ageof Apple w$ic$can alienate t$e$ig$ endcusto%er.

Specify %easures to %itigate t$e negative conse/uences

8/13/2019 Strategy Decision Sheet Apple 2

3/3

Apple %ust ensure t$at it s$ould keep innovate# ring new products andkeep upgrading its previous version of products# since t$at will $elpcusto%er to re%ain loyal to co%pany.

7ind new partner in industry suc$ as new %usical vendor ut not at t$ee)pense of /uality# w$ic$ will give argaining power.