strategy for you--step 4

7/30/2019 Strategy for You--Step 4

http://slidepdf.com/reader/full/strategy-for-you-step-4 1/24

Step 4 : DeSign

Building Your Bridge

To see what you haven’t seen beore,with your mind’s eye open,

exchanging the old or the new.

A s a may ay’s ambs s h

vc ava sysm. W’ b c w

ha a ava sysm —smh v

s c, hp s mak css, a kp s cs

wa as? ima wha mh s k h vcava sysm w app y :



90 StrAtegY or You

Voc: Pas a sa.

Yo: i’ k mak a my.

Voc: dsa va. Pas a spcc

sa.

Yo: A h, i’ k mak $10 m.

Voc: Caca . . . expc m s-

a: 127 yas.

Yo: Wha? n! T’s b a as way.

Voc: Pc -ha m h as cv-

c s a by a y ck.

dc pcsy wha w wa, a s a b

ach , aks wk. i’s mpssb ca a pa wh-

s ak m sacay hk ab h sa. i

h s h sps—dscv, da, a dc—w

vw a mb qss a s hp y a

w as ab y sas. nw w’ xp

ways s hs as s a b y sas.

Wh my cs was a c a lya uvsy

Chca, h ah w vs h apam h l-

c Pak hbh. A pak h s

h b, h pss h b bzz a was bzz p.

H cmb h w hs sas, kck, a h wak h apam a sa w h sa. A m a

a wma wa a w, js h shw, wak

h v m a scam. H was h w apam

b.



Sp 4: ds 91

Ms s hav ha sa— my c’s cas,

y— b s. Wh w’ av, w b cs a gPS vc pv hs mms, hp s

ava way a ama aa. i h w bsss,

ha vc s ca a sac pa. B may cass, a

cmpay’s sac pa c ak, w say h w:

H. rmmb m? i’m y sac pa. Y’ ca, y ’ w—wha am i spps

hk? oh, s, a h as ya w w h

a havy. W k ha w-ay away h sa-

c pa -s m, a y shw

m wh m a a. Y m hw mch

i ma y a sa w’ aways b h. Y

v bh m h aa kck- m a

py ps m vy. T a w wks

pass, a i c y pay ss a m

a m a ha sky, y h y

ca BackBy. A a w mhs, i ’ s ha m y a a. i js sa y sh, ss

hs , ax-ah h- b, cc

s. nw ’s m sa pa x ya,

a a a s y’ back, wa m. W,

i’m sy. i’m js ha yp pa!

Ay smbac bw y bsss xpc a h p-

vs sc s cmpy a . . . b hhy ky.

l’s ac : i bsss, may pp smpy ’ s h

sac pa v ay acvs. B y’ s



92 StrAtegY or You

y pa v ay acvs, y may as w hav

a a. i ac, ha appas b h cas psa vs: As h sach c a, y 22 pc xcvs hav a

pa h vs. B wha y c s a pa ha y

w acay s b a b h y ay wa?

T Powr o Pla

ev ha y ca bak w? i’s a a . S ma-

h as Mcha v h pas ca as ca

cmpas w bak w. A yas say cay,

h uS camaks’ aby cs scs, mak a-s,

a ca a va ay cah p wh hm. B

Amca ca cmpay has m m h a may cmp wh h pays: F.

i 2006, F ps a $12.6 b ss a was a cm-

p asp. i was a ha m h cmpay k s

h a sy, app B xcv Aa May

y a hs a. Ccs w qck h

cs. Hw c sm wh a sy xp-c pssby kw hw a a sc? o cs, h

ccs c cs h ac ha was h as wh

cas a sy xpc wh ha p h cmpas

hs pss h s pac.

o May’s s b css was cs scs.

H s F’s PAg bsss, whch c sch hh-

p bas as Jaa, As Ma, la rv, a

Vv. H c h mb F chasss pams m

wy h, a wh w h mb bas



Sp 4: ds 93

m y-sv cs wy, say, “i ma, w ha

y-sv hs, g’s sak! Hw y a mak ’ma c? i was cs!”1

d hs s ms wh mpys, May was

ask whh h hh F w svv. Hs asw: “i

’ kw. B w hav a pa, a h pa says w a

mak .”2 A h a May’s pa was a mss

smpy “o F.” i mphasz “o tam, o Pa,

o ga” a c h w xpc bhavs:

1. Fs ca a chca xcc.

2. O w wk h.

3. R m F vas.4. Dv ss.

May sb hs mss a w-s ca a

mpys. H sh hs pa a has a bsss pa

vw m wh a hs c ps vy Tsay a

8:00 a.m. scss . Hs appach was smp: “Cmmca,cmmca, cmmca. evy has kw h pa,

s sas, a aas ha spca a. Ts s a h

ps, a h mac s, vyby kws h pa.”3

i h s yas ha h F, May’s pa ca

a $19.2 b sw, as F ps a $6.6 b p

2010. T pa has v F c, cc, a h

cash w vs mak b cas. T pa—a js as

mpa, h w hk ha ca h pa—has ma

a c.



94 StrAtegY or You

d y hav a pa? T sach cc hs bk

shw ha y 15 pc as . B w’ ba wak p ach m wh a ca a ccs

v a m ? ima h hs css

ach ay ha w b ma smp bcas h sac

y vp y pa, hp y c wha

a wha .

A pa bs wh a hs assssm wh y

a ay. W’ vw a s h s hp y va

y a capabs (wha y’ a) wh y

xa pssbs (pps). Ts s as v y

a way pz y scs h bs s a ca

sas s.

Bridge in

Progress

Well, I’ll nally be retiring in the fall. I’ve had a good run—

I’m nishing up a forty-three-year career, and I’ve had the

privilege of being the CEO of a midsize manufacturing

company for the past ten years. To be honest, the past

ve years have been tough, with the economy, the effect

of low-cost labor in other countries, and trying to keep

up with all the new technology. There have been nights



Sp 4: ds 95

when I couldn’t sleep, worrying about how we’d meetpayroll. I know a good number of the families of the folks

who work at our company, and I couldn’t help but feeling

responsible for their well-being. But I’m leaving with the

company in good nancial shape, and I’ve begun thinking

about what’s next for me. I feel as if I’ve got some good

years left to contribute, but I don’t want to stay in the

manufacturing eld. I’m not a big golfer, and I don’t want

to sit around the house. I want to still be useful.

I’ve developed three- and ve-year business plans for my

company in the past, so I’m used to thinking ahead—just

not when it comes to me. When you get up and drive to thesame place every day, you’re kind of on autopilot. Now that

I’m retiring, it’s as if somebody shut off my autopilot and

I’ve got to y the thing myself. Trouble is, the “thing” is me ,

and I’m not really sure where I’m headed. My next step is

to try and design a “business” plan for me.

—Alan K.

SWO Aalyss

T SWot Aayss s h ms ppa sac pa m h w. dvp 1971, pvs a smp y

cmphsv mh xam h sac bw

’s a capabs (shs a waksss) a



96 StrAtegY or You

xa pssbs (pps a has). Ta s wha

h acym SWot sas :

• Shs

• W aksss

• Opps

• has

Shs a waksss a a acs w ca pay

control. opps a has a xa acs ha w

ca y infuence.

T SWot Aayss m hps s asw w am-

a qss:

1. Wha w hav (shs a waksss)?

2. Wha mh w (pps a has)?

Ts acs ca b scb as ws.

SRenghSShs a hs acs ha mak a ps m cv

ha hs h ps. Shs ca sp pmac

scs. Shs a, c, scs capabs a

va hs ha ca b s achv hs h as.

WeAkneSSeS

Waksss a mas as wh a va ha

w kp h va m achv hs h as. Ts

a ps wh h va has capabs

scs as cmpa hs h ps.



Sp 4: ds 97

OPPORuniieS

opps c ay avab sa h v-m, c pspcv—sch as a , a cha, a

vk —ha spps h ma a va’s

as a pms h va hac hs h ps.

hReAS

A ha cs ay avab sa, , mp

cha h vm ha s cy pay am-

a ha a ps’s aby pv va. i may

b a ba, a csa, ayh ha mh cas pbms

c ama, ham, jy h va.

i a, shs a waksss a a a a ma

p acs v whch a va has av c.

Ts acs may c h w:

• rscs (m, a, my)

• Sk ss

• Kw

• expc

• rashps

• Vas

opps a has b h xa vm

a a ma p hs acs v whch h ps may hav

c b has c. Ts acs c h w:



98 StrAtegY or You

• ova ma h va’s sks

• T acvs hs

• Mak saa h va’s sks

• gvm pcs

• ecmc cs

• Sca, ca, a hca vpms

• tchca vpms

Fw s a samp SWot Aayss:

Strengths Weaknesses

Coaching kids’ teams

Leader within Parent-Teacher Association

Proven fund-raising abilities

Not a good listener

Too quick to judge others

Not fully engaged with family at home

Opportunities Threats

Formation of church groups (2)

Training for new managers

(creating 3 new executive-led classes)

Suzy’s interest in art (1 class)

Third round of company layoffs

(5 additional people by September)

Community’s lack of participation(attendance at events down 20%)

Property tax increase

(taxes now averaging 17.5% a year)

Figure 4.1: SWOT Analysis Example

Fv SWO raps

As wh ay pa m, h as a SWot Aayss s

pm s a shs ab h va ha w



Sp 4: ds 99

hp v hs h pa s. t pv y s

m b a xcs y, y b awa vSWot aps:

1. T ladry lst. Wh s h va ms

ach cay, ca hh sh b v

h mpac ach m. A ay s sv

acs ach cay s h s a.Hwv, y h h v ms wh sca

mpac y sh b c h cas

h a aayss. Masha h ma scp

ca a h SWot Aayss abs y mv

pa m wh a cay a cs—w kys

a s say.

2. gralts. Wh s h acs h SWot

Aayss, h s a bw b b a

b mass. Hw may ms hav y s a

bsss SWot aayss wh “qay” s h

shs waksss cm? Ts s ab as sas p w h w the . T sam s s

“pp ps” as a sh y va SWot

Aayss. T acs s b spcc h s

ha sm a h aayss ca sa a

asab spccay wha s ma by h ac-

. isa “cmmca” as a wakss, c

“ab psa hs a p s”; hs s

mch m hp, bcas as h a h

spcc cas h cmmca ss.



100 StrAtegY or You

3. Spcal “cts.” Ah cmm msak s s

h c ah ha h cause a sh wak-ss. tak xamp “pp ps,” whch s

s as a va sh. i w b mch

m hp s h cas b a “pp

ps”— xamp, “acv s” “hh m-

a c.” ls a psa sh “hh

wh” s as a c ah ha a cas. Wha

has v y aca sccss? Ta’s h cas y’

k . ls h cas pays ah mpa

by aw y m asy y a sha

bs paccs. Kw wha vs y shs ca

pay b app hp h pp.4. Msta fc or cotrol. dsp h cay

s shs/waksss b a a

cab whas pps/has a xa

a c, acs a msaky pac

h m. T hmb s hs: i y ca aca

y scs a ac a pay c , h

ac s a sh/wakss. i y sc aca

ca c b cssay c h ac, s

a ppy/ha.

5. not qaty opportts ad trats. i physcs,

h mass a bjc s a av qay. i h w SWot aayss, h sz pps a has

a av qas as w. i y s w has h

aca saby y amy, y y hav’ ak

h m hk hh h mbs, h ’s fc

apppay ppa hs has. Hwv,



Sp 4: ds 101

y s, say, h has as c y cm

by $50,000 a ya a h h as c by $5,000a ya, h y hav a b sa whch

ha y m y ppa . Smms

w ’ hav a h cssay aa mak a xac

qaca h ppy ha. Ta’s wh

y xps cms pay, s aha a bapak

—v a h pca a (.., ppy axs

cas by 15 pc).

Wh may aways mak ss p mbs a -

va’s pps, hhy cs hw y w

qay hs pps bas h va y as

s a mpa sp. i y hav a ppy sp

h a wk v m a p p y ca

sp ha m hp y ks wh h hmwk, y

s vs y as a c whch ppy

hps y m hm. Qay a qay pps

a has aws y m cy aca y mscs—m, a, a my— hs aas ha w

pv h as y .

Prortz Opportts ad Trats

oc y’v h shs, waksss, pp-s, a has h SWot Aayss, h ca x sp

s pz h pps a has. A oppy

Max s a vaab mh vaa sc aca

h pps y’v . i abs a cv

aca scs by pz pps bas



102 StrAtegY or You

w ca: pbaby achvm a mpac. Bascay,

y’ ask ys w qss ach ppy:

1. Wha’s h pbaby sccssy achv h

ppy?

2. i y achv h ppy, hw mpac w

b?

H s a samp oppy Max s h pps

a a, h SWot Aayss:

Level 3 Level 2 Level 1

10

9

8

7

6

5

4

3

2

1 2 3 4 5 6 7 8 9 10

Impact

P r

o b a b i l i t y o f A c h i e v e m e n

t

Formation of

church groups

Training for

new managers

Suzy’s interest

in art class

Figure 4.2: Opportunity Matrix

oc h m s cmp, pps w a

h vs, bas pbaby achvm a mpac.

opps lv 1 sh b v s csa



Sp 4: ds 103

cv a sppay hh sha scs, wh

hs lvs 2 a 3 ss s. As sac hk bs aa scc, hwv, h may b pps lv 3 ha

y bv sv a scs, v hh h k-

h sccss s w. Ts a h css y ms cm

ps wh, a ha s why mbs a hav v b

h m h ms cv say.

T sam xcs ca as b s has—a Ta

Max—wh h y cha b h ab h vca

axs, whch sh a “Pbaby occc” (as s

bvsy y “achv” has). Fw s a Ta

Max bas h has a a, h SWot

Aayss:

Level 3 Level 2 Level 1

10

9

8

7

6

5

4

3

2

1 2 3 4 5 6 7 8 9 10

Impact

P r o b a b i l i t y

o f O c c u r r e n c e

Property tax

increase

Community’s lack

of participation

Company

layoffs

Figure 4.3: Threat Matrix



104 StrAtegY or You

i hs cas, cmpay ays ps h as ha bas

h hh pbaby ccc a h hh mpac hps’s . T, w b mpa vp sa-

s maa mpym, whh wh h c cm-

pay wh h pa mpys.

Crat Straty rom SWO

T h a a sp SWot k s h SWot

Am Say. Ts m as h a capab-

s (shs a waksss) wh h xa pssbs

(pps a has) mhcay vp p-

a sas. i aks h ssc h SWot Aayss a

asws h qs, “S wha?” Bas h shs, wak-sss, pps, a has y’v , wha sh

y acay do? A xamp h SWot Am m

( 4.4) s h x pa.

T SWot Am svs as h apppa a xcs

a a SWot Aayss a oppy a Ta macs

hav b cmp, bcas as y pa sa-s. oc hs pa sas hav b ca, y ca

cha hm a sac ac pa.

A Blprt or Yor L

Wha a h hss, bs, a bs y cm-

my hav cmm? Ty a ba wh a bp. A

bp s a pa. i’s a a amwk m

a cay a sh sc. B ss a ach-

cs k rb, Sass, a Caaava a s a bp

asm h cav vss ay. W’ mpy h



S t r e n g t h s

W e a k n e s s e s

P o s s i b l e S t r a t e g i e s

P o s s i b l e S t r a t e

g i e s

P o

s s i b l e S t r a t e g i e s

P o

s s i b l e S t r a t e g i e s

O p p

o r t u n i t i e s

T h r e a t s

I n t e r n a l

E x t e r n a l

1 .

F o r m a t i o n o f

t w o c

h u r c

h g r o u p s

2 .

T r a

i n i n g

f o r n

e w

m a n a g e r s

( 3 n e w

e x e c u t i v e - l e

d c

l a s s e s

)

3 .

S u z y

’ s i n t e r e

s t

i n a r t

1 .

C o m p a n y

l a y

o f f s ( 5 p e o p

l e b y

S e p t .

)

2 .

C o m m u n

i t y ’ s

l a c

k o

f p a r t i c

i p a t i o n

3 .

P r o p e r t y t a x

i n c r e a s e

1 .

C o a c

h k i d s

’ t e a m s

2 .

L e a

d e r w

i t h i n P a r e n t

T e a c

h e r

A s s n

.

3 .

P r o v e n

f u n

d - r a

i s i n g a

b i l i

t i e s

1 .

N o t a g o

o d l i s t e n e r

2 .

T o o q u i c

k t o

j u d g e o t h e r s

3 .

N o t

f u l l y

e n g a g e

d w

i t h f a m

i l y a t

h o m e

1 .

I n c r e a s e e n g a g e m e n t a t

h o m e

b y

t a k i n g a

r t c

l a s s w

i t h S u z y

.

2 .

3 .

1 .

D e v e

l o p

a s u r v e y a n

d c o n

d u c t

i t a t

l o c a

l s t o

r e s t o g a u g e w a y s t o

i n c r e a

s e

i n v o

l v e m

e n t

i n c o m m u n

i t y a c t i v

i t i e s

.

2 .

3 .

1 .

C r e a t e

f u n

d - r a

i s i n g e v e n

t f o r

c o m m u n

i t y t o g e n e r a t e

p a r t i c

i p a t i o n

a n

d r a

i s e

f u n

d s

f o r n e e d

y c

h i l d r e n

.

2 .

3 .

1 .

U s e

l e a

d e r s

h i p a

b i l i t y t o

c r e a t e

p r o p o s a

l t o t e a c

h n e w m

a n a g e r

t r a i n i n g c

l a s s

.

2 .

3 .

F i g u r e 4 . 4

: S W O T A l i g n m e n t



106 StrAtegY or You

sam chq asm y a m a m vs

ay, s a SayP. A SayP s ssay a w-pa va bp.

i svs as a a-m sac ac pa, y ay

a ay , hp y say cs h sas ha

w v y sccss. Hav s a may sac pas

h bsss w s bs shvs a ah-

s, i vp h SayP as a cv

hp pp s h say v h ay acvs. i

ca b s cap h ssc a ps’s sac c-

. Vs www.saysks.cm a wa h

SayP mpa.

Pa h SayP caps y Mss, Vs,a Vas sams, a h c sa a ky shs

h M a By. F ach sc, y sh c as,

bjcvs, sas, a accs v y a asy--s

ac pa. T majy h shs a bsvas

y c sa a vp a ca bass hh

s sac hk, s h qss a amwksc hh hs bk.

Pa w h SayP cas h c sa a

ky shs y rashps a Facs. Aa,

ach sc, y as, bjcvs, sas, a accs a

c v y a asy--s ac pa. T s s

a cmm amwk ha ca b s y ca,

cmmca, a xc y sas. T SayP

mbs h pms less is more. Ts ays pp a mv

a wap sp a cmmca saasy; h Sa-

yP abs y hk, pa, a ac qcky a cv-

y wa h achvm y as.



Sp 4: ds 107

INDIVIDUAL STRATEGYPRINT®

RELATIONSHIPS

FINANCES

State: Insights:Description of current state Key learnings

State: Description of current state Insights: Key learnings

Goals:

Objectives:

Strategies:

Tactics:

Goal 1

Objective 1

Strategy 1

Tactics for 1

Goal 2

Objective 2

Strategy 2

Tactics for 2

Goal 3

Objective 3

Strategy 3

Tactics for 3

Goals:

Objectives:

Strategies:

Tactics:

Goal 1

Objective 1

Strategy 1

Tactics for 1

Goal 2

Objective 2

Strategy 2

Tactics for 2

Goal 3

Objective 3

Strategy 3

Tactics for 3

INDIVIDUAL STRATEGYPRINT®

MISSION VISION VALUES

Mission Statement Vision Statement Values List

MIND

BODY

State: Insights:Description of current state Key learnings

State: Description of current state Insights: Key learnings

Goals:

Objectives:

Strategies:

Tactics:

Goal 1

Objective 1

Strategy 1

Tactics for 1

Goal 2

Objective 2

Strategy 2

Tactics for 2

Goal 3

Objective 3

Strategy 3

Tactics for 3

Goals:

Objectives:

Strategies:

Tactics:

Goal 1

Objective 1

Strategy 1

Tactics for 1

Goal 2

Objective 2

Strategy 2

Tactics for 2

Goal 3

Objective 3

Strategy 3

Tactics for 3

Figure 4.5: StrategyPrint



108 StrAtegY or You

T m design s may s scb h avs

hs wh wk h aas achc, , aash. ray a h ws strategy a design s h

sam sc, mch ss h sam ccp. Y, h -

design—“h pps vv aam

pas”—scbs xacy wha a ps s wh b a

b ca a pa. t ca h sas w

scc, w ms cay ma w cmbas h

ma hms cca hh hs aas: M, By,

rashps, a Facs. A h fcy

s h ac ha hs hms a csay cha shaps a

szs. l chas qcky, cas amac shs sa-

s a scs. T SayP s a hp ymak ss hs sh csc maas, s y ca

s a cv bp psa sccss.

Bridgework ahead

dvp a SWot Aayss ys by y y

shs, waksss, pps, a has. A y

a -hh, cs sc h p amy

mmbs, s, cwks, a ay hs y mh bab pv vaab p.

t ca a oppy Max, s h pps

aay y SWot Aayss. F ach pp-

y, m h pbaby ( a sca 1–10) achv



Sp 4: ds 109

h ppy, wh 1 b ws a 10 b hhs; as

m h mpac h va (s h sam 1–10sca) h ppy s achv. Bas hs vaa,

pac h ppy a h apppa p h max.

rpa h pcss ach aa ppy. us h

sam mhy, csc a Ta Max by p y

has.

t csc h SWot Am m, s h shs,

waksss, pps, a has ( h SWot

Aayss) h spcv bxs. T ca pa sa-

s by mhcay a h ms:

1. Shs a opps (Hw i s h hs

i’m a ak avaa avab sas?)

2. Shs a Tas (Hw i s my shs

c h kh a mpac hs has?)

3. Waksss a opps (Hw i vcm h

waksss ha pv m m ak avaa

hs pps?)4. Waksss a Tas (Hw i ass h wak-

sss ha w mak hs has a ay?)

us h mpa v a (whch y ca as a www.

saysks.cm) s y SayP. F

a, , cha ay h ms mak as vaas pssb y a y . T ms mpa aspc

h SayP s ha y s a a bass say

cs h as y wa achv a h sas ha

w hp y h.



ConstruCtion summary

T ac pa cas cc, mmm, a a mhh appach achv h as y’v s. i b-

a s pa, ’s hp s a SWot Aayss -

y y shs a waksss a h pps a

has y’ ac.

• Strts: Facs ha mak a ps m cvha hs h ps. Shs ca sp p-

mac scs. (Ts a wha w’ a.)

• Wasss: lmas sc vsm

ha w kp a ps m achv hs h as.

Waksss ca capabs scs as

cmpa ’s ps. (Ts a wh w’ ack.)

• Opportts: Ay avab c pspcv

sa h vm, sch as a , a cha,

a vk , ha spps h ma

a va’s as a pms ha va

hac hs h ps. (Ts a wha mh

hp s.)



• Trats: Ay avab sa, , mp

cha h vm ha s cy p-ay ama a ps’s aby pv va. A

ha s ayh ha mh cas pbms ham

h va. (Ts a wha mh h s.)

A oppy Max s a cv aca

scs by pz pps bas w ca:pbaby achvm a mpac. A Ta Max s a

cv aca scs by pz has

bas w ca: pbaby ccc a mpac.

T SWot Am Say m as h a

capabs (shs a waksss) wh h xa ps-

sbs (pps a has) hp y mhcay

vp pa sas.

A SayP s a w-pa va bp. i svs

as a a-m sac ac pa, y ay a ay

s y ca say cs h sas ha w v

y sccss.

strategy for you--step 4

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