step-by-step guide to building a digital strategy
DESCRIPTION
Having a digital strategy is more important now than it ever has been. Consumers are using their digital devices to research, compare and purchase products more than anything else. As marketers, we have to know where and how we want to reach our customers. Building your Digital Strategy is more similar to building an Ice Cream Sundae than you thought... Get ready for summer and check out how to start!TRANSCRIPT
The Step-by-Step Guide
To Building Your
Digital Strategy Sundae
Digital Strategy & Ice Cream?
YES! Both require:
• Planning
• Innovation
• Taste for success
• Lots of hot fudge
Oops, that last one is just for
Sundaes.
Actually, maybe not?
The point is, you have to get
creative and
build a strategy before you can
enjoy the
benefits.
My sand castle rules, but I’d rather build a
sundae…
I know what an Ice Cream
Sundae is,
But what the heck is a
Digital Strategy?
We’re so glad you asked!
Ceeonsoft’s definition goes as follows:
A digital strategy is a company’s blueprint to the objectives, ideas and
execution for their presence in the digital world relating to customer experience
and engagement.
Let’s break it down and do that
“Step-by-step” thing…
Or… sprinkle-by-sprinkle, if you will
1. The Blueprint aka The Bowl Lay out a plan
Something to hold all of your goals and objections
Having a bowl (or plan)
makes for less clean-ups!
THE PLAN
More ice cream
I like it!
2. Objectives aka the Ice Cream Flavor What are your goals? What’s the endgame, the
ideal outcome? Make them generic or
specific Vanilla or Crazy Coffee
Toffee Creamy Crunch Surprise?
Is that last one real? Can we try it? Like, NOW?
3. Ideas aka the Toppings
Brain dump! Genius ideas come from brainstorming
overload Combine several ideas (and toppings of
course) to reach brilliance!
4. Execution aka the Spoon
Can’t enjoy the ice cream without the spoon!
Need the right tools to reap the benefits of your plan
CMS? Responsive Design? (we can help with that).
I’ve got the Ice Cream,
Ceeonsoft’s got the
Strategy!
5. Presence aka the Instagram Photo
In what light (or filter) do you want your customers to see you? Through Walden, as a funny brand?
Share your work, let people know about it so they can enjoy it too (don’t worry, the ice cream is all for you)
Courtesy via Instagram 2012
So, who’s hungry (for success)?
Download the full article
here!
For more on Ceeonsoft, or to get a consultation on building your own Digital Strategy, visit our website, give us a call or
shoot us an email! [email protected]
(603) 943-5194 www.Ceeonsoft.com