(Strategy Implementation)

(Translating Strategy in Action

and Achieving Integration)

l

a nd d m 6 r o ~ n kan;raanidld 7 lunisuds;maiui~~idaeiidna'id 9 q us4 I

nisf iov lkoo.sa~6nis~K~' l iuR~nssu~awitd~iudonaiu~Gi~oant~ iu isn~i~d~ %: d IJ~uiG'bR'odi~pnfi~nl~ ~ ~ n u l d o " ~ n i s r i i v l u n ~ ~ d ~ t ~ ~ ~ a t ~ t ~ u n ~ n u i t ~ d ;

~ ~du~5iuaCun~sl~ulu~iud~nuiz1~1 , . . ,

dmqaniu n k~6dnisdstmmubbatniadstmu~ai0~~uw"u~~~~iid I I

(3 d i u i i d q niu~undnins (Functional Areas) I

l 1

(3 nd?~lrpf%~did q (Business Units) I

I

CY d (3 nda u~iuda~di~wun (Geographical Areas) I

1

dsi w d nqiu muimvl$n (Core Competencies) uodod6n isnu~nun iw bwon?iuo~son

Y O U Z ~ ~ U L ~ ~ * ~ ~ U L & ! ~ ! L L H ~ ~ R ~ ~ ~ G S (A fra Aework for

Understanding Implementation Issues)

e r w a wdd qnnza-adsunui~n!qn ~ u u u o d i ~ ! s n " n o z ! i d i v l i n ~ u ~ n ~ ~ ~ ~ o u o ~ $ i u n n ? i u ~ 3 ~ PI

6: 1 j)

d i i a ~ u u u d l u ~ f i u f i l & i i l y (Logistics) ! ~ ~ i u i s n d ~ z ~ i ~ o i ~ l i ~ ~ a z ~ ~ ~ u ~ ~ i ~ i ~

~ o s ~ s ~ n ~ ~ ~ ~ a z B ~ n a i u ~ i u i s n " u ~ ~ o ~ ~ n i s LOUG" dcrd lu3 n.w. 1977 Mckinsey $ d b ~ u u ? ~ n d ~ ~ ~ i d ~ n w i ~ i d ~ ~ o ~ u " ~ ~ a b ~ u d 16'

8: A' n d n ~ ~ ~ i d i ~ 1 1 ~ u i ~ i n i s ~ n ~ i ~ 0 l ~ ~ ~ a z ~ s ? 1 ~ o ~ i i 0 ~ ~ n i s n i d ~ f i ~ d d s ~ ~ u

8: aacr gd w wa h b ~ o ~ u n i s d i b ~ u d i u u u u a % n i s d o z J i n ~ uanoinu"uk!~2ddnw~diubbazb~e~uru~ni~unis~nwii~~~~~~ounidlisfi~ PI 9

a - d v ls iu i~c i~fb ' luu lsd 9 ucrzo~u?ni u s z d uuruuswnndsmuwa h i ~ a i i u q u u i n

~ ~ i i ~ i ~ ! R I \ ? ~ ( ~ ~ ~ b ~ ~ n n d ~ ~ ~ ~ ~ ~ ~ v l i p i i d q i i i ~ ~ u " s i s n u n n w z b b ~ z ~ d a w

w w ~ s z ~ u n i ~ ~ o i n h r R n ~ a o i n n i ~ ~ n w ? 6 u ~ ~ i n d n d i a Mckinsey !kiic;duuu

nisd~lnisdtnaqndu~ib"aunii "7-S Framework"

~ua$i~iudrh&g"uod 7-S Framework n ' h i i ~u?v l i . rd~~nq iuh~ i~ lun is P O Q dirQu~iu~r6oio~nsz~od'nii n~sdgunnis~~~naqnddozuasaw~d~~vla'~!6oz&o~ 9

o i b n ~ ~ u & ~ ~ ~ o u b u d d o h r u o d o d 6 d a z n ~ ~ ~ v l ~ n ~ ~ i u d s z n i ' l u d h u i u 8 ~

n?iu~u%&zvl i id S d e z K q I u 7 4 Framework $d!~bbri

@ Structure (hsd~%d)

O Strategy (naqng)

O Systems (azuu)

@style (ael~~uuniafPaltsia41ra) 91 '

O Staff (RWZ~~I~IU)

O Skills (ni7~zv?an?luL$u7.silru)

O Shared-Value (diQuuiau)

d I

sdn 10.1 The Mckinsey 7-S Framework I I

U ~

TGI~J&J (Structure)

Q naqnd (Strategy)

O Szuu (System)

vuiuf i~ns:u~unisi i~ q A ~~nnoIji~fiuiin~dnis~i~iiuiirn~1uni u2u

0d19%3 bdI-4

O - r - u u ~ o ~ a d i ~ ~ i s n i u ~ u o ~ d n i s (MIS : Management Information

Systems) ,

O ~ ~ ~ n i 3 < f l $ i d ~ d 3 - u i b l b 5 3 9 ~ ~ (Capital Budgeting Systems)

O .izuunisw~n8u&v"su~nis (Manufacturing Processbs)

O szuumauquqmnw (Quality Control Systems) n m

@ sriunis~nuan13dgum (Performance Measurement Systems)

O ~d ~~uunl.nu?hisr?w (Style)

4 a & A ~ u i u n ~ n r n ~ ~ u d o ~ d n i ~ n i ~ ~ s ~ r n s z ~ i " ~ u b ~ ~ ~ ~ ~ ~ n ~ w a d o n s ~ u ? u nis

~ ~ ~ l ~ ~ ? ~ l 3 b b ~ Z n l 3 d ? ~ b d ~ ~ ~ ~ l ~ ~ ~ w " ~ ~ l U " ~ ~ 9 ~ 8 1 ~ ? ~ l ~ 9 l ~ 1 ~ b ~ ' t b Y b ~ 1 ~ ~ ~ ~ l 9

dw"~ds:md~urr~~adamaiudi~irl~~~i~ii b i i u ~ i u " ~ o~6ni.i

dl u d ~uiundanurw:d~nnrdu~iana7~~~7~~isn~~n (Core Competencies) n

u d odni713~sfi-aliuu 0 4 r4u

o naiu6i11ui~n~i~ni~wBm I

l

o n a i ~ 6 i 1 i u i ~ n ~ i ~ n i ~ a i ~

o naiuariuisnni~nisu5~i~~B~~m~ o n a i u m u i ~ n n ~ ~ n i ~ ~ 9 u ~ ~ i l u n i ~ w " e h l u i 91 rwn'bu'FaE

o n a i u ~ i u i s n n i ~ n i s d : iinriuaa:nii~$dvlid~nii~Griinu"u

(Innovations) b9~6u

P di3uuhu (Shared-Value)

'3 .a ~uiui i~qrwci i iau~inci i ain~~da~dnisuanoiaunir n i -a~ i lu 1

~ i l i ~ u i u ~ ? o ~ ~ d ~ : 1 d d d a d $ 1 " n

dkr?l ini .ru5~~~~iuao~o~$i 'nisw"uq iiI6r4u Slogan 1 1 a d ~ J a f i ~ i u i i d q r9udiU

lu 7-S Framework a~nd~b~run"dibu?~nddi~b~ 4 il3rni-i i i a

1) ~ ~ 6 d ~ : n a u d ~ a i n ~ a i o o : d ~ ~ ^ b w a i a n i ~ a u u n i s

bd~~Ubbd~d'1)~J~d'$nlf

2) naiu6irfaluninl j u ~ ~ i u C ~ ~ r f i n ~ i n n i ~ w ~ u w m u n ~ i u n i u i m a o ~ i ~ s i u 7diu~uiniu6u ~ i~dn i . rw"wui t~ oa-yln?n~ifd rGo.sgn~~oa

I

I

3) rrwudaid~?adid~~duu~~nd~:6ilunaiu~u~~aa~ins:barrn?iuh~~aod

a~dd-imauiu~ d t d u a b ~ ~ d n ~ i u i a ~ ! o d ~ u 5 o 3 ~ I

4) liiaa6ils:nauhln hniydy I,; orndluui~ojna:ra~iaioMiui~~rciu

d s ei?~n~ai?n~r~a~~awn8a~6u1niuni~dr~a~6i lniw bbaw8ou rw

unsi~dOin?uniad~9J"3niar8dn~~nd q q (Tactical Aspects of i

Strategy Implementation)

I u u n h z n i i - r B ~ ~ i n i ~ d o ~ 6 n i ~ ~ i ~oi?mqd~zad6od~~n~id q UILILJB\II$ n a r ~ u ~ o n ~ ~ u ~ a w i z d h u o i o n i ~ ~ i ! ~ d g u m ~ ~ a z ~ o n n ~ o ~ ~ u ~ ~ n ~ ~ u ~ u ~ n i u h

t os6nia .sin~u~dozndi?8d~numzuo~~nqdsra~~iszuz~u (Short-term '

Objectives) ILazM<n ~ n ~ ~ ~ ~ u n l ~ ~ l ~ u n a " n ~ d 3 z a d 6 ~ d n ~ i ~ qnvii uo:L~unil

ndi?il;lunuinuo~ duuiu (Policies) did q ~~sziid~uZi~iu (Procedures) Iu n OCI h n o u u o ~ n i ~ d ~ u m n i s ~ ~ ~ n a q n n '

A W A A n i a ~ i r a i n i a n ' o A i i n ~ n ~ ? " u ~ d ~ ~ p l e a ~ (Translating a Firm's

Mission into Actions)

u ~ d i n i s a ~ f i o d ~ ~ ~ d i ~ o ~ d s z d n ? i u u ~ n d i ~ ~ ~ d ~ i u ~ n u m ~ ~ i u u a z w d

d-sz~nnn-sAon"qiu ~ ~ d d 3 z ~ G u ~ a n n ~ ~ i u ~ i s C u o i G d ~ n n ~flu'b6qinni-suos n OCI n i w ~ ~ u u o t n ~ z u ~ u n i s ~ i ~ ~ r w u d l ~ ~ i l u u u ~ n i ~ d g u ~ l ~ a ~ z K u t i ~ ~ u o ~ o ~ n ' n i ~

~ i n u o ~ i i ~ n ~ z u ~ u n i s d d n i ~ ~ n ~ ~ u ~ i u d i u ~ n r r ^ s n i i n i s u d ~ u u a d ~ ~ n i ~ ~ a

~ii'ndl6fii~unlTu~i (Mission Statement) ld$nisfii~~n%qdseaddb~az

r w 3 ~ 1 n i s ~u~uiun?iuii ~ u ~ ~ ~ ~ l ~ ~ i ~ u n n ~ o u ~ ~ ~ ~ n i ~ f l f i u A ~ i ' t b I $ ~ ~ ~ u ~ 3 1 n a l d l n d ~ 1 5 u n i ~ ~ o i z ~ ~ i i n a ~ $ i o z ~ ~ 7 otiidh ? n?iu~awit~aizsduo~uwudgun

e-d w a nil (Action Plans) u ' d n ? i u ~ i ~ ~ ~ d u i n d ~ n i ~ d ~ u ~ m ~ m i ~ n a ~ n n n b ~ e n n a n

a U R ~ ~ ~ n l i n ~ ~ ~ ~ ~ d ~ ~ d ~ ? i ~ ~ ~ ~ i ~ b ~ i ~ ~ d ~ ~ d ~ ~ ~ ~ d ~ ~ ~ n i l ~ b ' ~ ? ~JU~MISPLWYDJ

n - e - t w Aiir~fl~niwain~Ciudi~ 7 ~ 4 i 1 i l u 6 o ~ c i i u i ~ o n i ~ d ~ u m n i s a 1 u n a ~ n a u u m ~ u

n a w dd uaduumz1flu~CuCu3~issz6oio~~i8udi PI uansinuwwdg~anis6~niia~~<au~uad d o d n d d n ~ i u 4 ~ 1 i r u ~ ~ d i o ~ p % i ~ i d ~ u % ~ ~ 0 u ~ u ' b d ~ ~ o ~ ~ ~ n i ~ a ~ u 1 ~ u ~ ~ ~ ~ w u d ~ u Z i

Ford Motor company I I

I

I

ecific Strategies and aeneral tacti Business Plan (5 Years)

Goals and General Strategies trategic Plan (8-10 Years)

Mission

Vision Vision Statement *

* Ford's "Vision Statement" applies to entire company; the various "Mission Statement"

apply to each major business.

Boeing Company

Operating

Plan

Division

Plan

Long-Range

Plan

2-year division forecast 1-year division

commitments Basis for budget,

operations control, and compensation rewards

Division outlook for Conservative projections financial managemept by operating organizations

Plan and fiscal management by headquarters

Long-range mission, goals, objectives, strategies, resources, and probable outcome

Years o 1 2 3 4 5 6 7

d S ~ W 10.2 Examples bf Overall Planning Process U

A - nwudgumni3 (Action Plans) i l z 6 o ~ d n i ~ f i i ~ ~ m ~ f ~ 3 ~ q ~ d i J . a " f l ~ i l ~ i l b ~ ~ s: c 2- uuilzrasil~u~uysslb"niulus~u~rae~~r~ilm, Ailn~su~R'n q rz6ain~fii~un~zu:nm

fi A d w ~ ~ ~ i l [ ; W n ~ m ~ ~ ~ ~ ~ o u ~ : q ~ ~ u i m n j ~ u i n s ~ i u ~ i ~ q d 6 o ~ n i s ~ f i ~ o n i s d ~ u ~ n i s

w ' a - aiuuwuh7 ~~ rh6~dsm is~nw" i ud i~a "un i sd~umn i sm iu r rwu~~oG~~~ i~ r~dez PI

w a nu~:6o~suwnaouodi~~~uddo~rwudmu~6~uuau~uiu ~ i n t h ~ ~ i s ~ s a n ~ n q i u PI

i u ~ m a o u n d i ~ r ~ u d u ~ i i l z r i ~ w s ~ ~ ~ d f i u ~ ~ i u d u a " q ~ ~ z f i i ~ ~ ~nn~z(u!?YUZJirAm

n-riuh~ndon~iuiuRm%ou nqiu4urn r f i u n e r f ~ f i i k n i u ~ e z ~ l f l ~ q i ~ J h fi X d~d~id~rrwu~iu~asilaumiu~aaid'b6fii~um'ba"

r su i ' i rrwudfiRnis (Action Plans) szdnqiuraiz~~~?odnqiurawi:$~

(Specific) RJ PI u d n i u ~ u n i ~ 1 i r ~ u m u ~ i u r r w u ~ u ~ ~ ~ n ~ ~ ~ u 3 ~ i s ' b ~ d b o n i ~ 6 m r ~ o n

rrazdiud:~Ailnssudi~ q miuleufliiouo~mur~o~~6wa$wdilinnissii~~u~iu

~ l i u d n i n ~ i ~ V D U ~ & D ~ I J rdu~r~ud~u3ni~6iunisw"~uiw~m5mbMd C~U~MIT#I PI

?ufinaoulukru~~ilz~~szv~~odn~iu~m~~u~~uinluni-i$mBu~~dilrr#on dl 2

O a"mq8unsaauri? u d ~ m (Raw Materials or Spare-parts)

O nisonn rruu& a (Product Design)

O $nwmzrawiruos6qwEm5mG (Specification)

O nis5"sJdsrcuGqGu61 (Warranty Terms)

0 Buq dsiu?u'oJ

odid-ifimiu n ? i u ~ ~ a ~ z ~ ~ n i s ~ m ~ u ~ ~ u o ~ e J " u ^ a ~ i a PI m ~ m ~ i l ~ 6 o ~ d i ~ i i u s: Y w nismiudnuhnii~ q un~no6nis n~umo~oqni ula~m~in'nuo~

O ~ ~ d 3 ~ ~ i ~ n i 3 d i b ~ ~ J i ~ (Operating Budget)

O ~uwuniswfim (Manufacturing Costs)

w

n i r ~ i ~ w a a S R n d r z n ~ k z ~ z ~ w q (Developing Meaningful Short-

term Objectives)

8: d i ~ ~ d ~ 1 ~ ~ 6 ~ z u z a u n ~ n e i n s n i u l u n ~ 6 n i s r u i l i l n ~ i u n u i u i ~ u n i t d

n ~ i u h ~ a a u i n d o n i s f i i ~ u m n ~ i u h ~ ~ i l ~ % n n i u k u ~ n e ~ ~ o ~ n i s i i i n ~ q ' ~ ~ d u i ~ . a " -%I

0, d Y ia~d~zrrsRi~ut~uois~s~n~~~ul&sinni~uosnwu;iu n=inuvlinuoudiu~ I

0, 8: d.4 unsa"aqd~ms&zuzui~uasa~6ni~~uq iaqJ~ms&zyz~unud3zitn'aniw! w 2

Knvmznsu

1) !n~iu~awizr~izssr~azrri~i~na"n'b6 (Specific and Measurable) s 2 ' d

2) ~ ~ i ~ u n n a i ~ u n i n r r 3 ~ ~ ~ ~ b b ~ u n u (Specific Time Horizon)

3) !n?iuniniu udbguldl6 (Challenging but Achievable) 8: .4

~inpfl?~flurrri? A?dst~s&zuzrruun?iu5n~ouaazrawiz~qizsonni , d w dl ~nvm~uss~i l iv lu iu (Goals) b.duluaoon?iuniniu (Challenging) ilz&asij3znun~

add lriB~b~~!dbb~dridibft~ld ~ b d a L / 1 u ~ z ~ u ~ n ~ ~ u ~ a n ~ ~ 6 u ~ ~ ~ u ~ v l i ~ b ~ n n ~ 1 ~ ~ 8 1 u 1 s ~ PI 9 PI

d d da u

uazwinunsd%miuw u i u i u n L / i s ~ ~ u ~ ~ ~ n i ~ ~ i s i u (Do your best) nuanvmz, d

~awiz r~ izssnu~nr razw" i~ iu udmui3miotus.rc?\6 w w

iaqd~rashzuzKuCusz&osijf ~ ~ w i s d i ~ n ~ s u ~rd&os~iu.dnsiis~ps"ijna~u dl ua~~u~dnlps"~u~vli~rriui.sn~iionriivlun~sn~~udsz~ilps"a"~;1~d~~~s6u"u~~us~s~

~ u n i s d ~ u 3 a a z i j 8 r r s d w n i ~ ^ a ~ n ~ i ~ ~ ~ ~ a z n i n n i ~ n i d d u w ~ d a s d r i 7 6 ~ q $4 s 2

oz~iinsinrrniwu2n$a~~niupon n~srdduuuda~f/ndi~nsunisvluiun-rius~u~~

d ~ u n i ~ r d d u u r ~ d ~ ~ n i u l u o ~ 6 n i . i n i s i ~ ~ ~ n i ~ n i f / l r i l 6 n i n ~ n u i r i n r

LAR&A ~ d u , ,

@ ni3ai uvl~nni~aio ' a ~ ~ ~ ~ ~ 9 ~ ~ ~ 7 4 ~ ~ ~ 7 6 ~ (Key Executives)

n ~ ~ C n v l ~ n s i u d r i i n u l l ~ ~ i m ~ ~ u ~ n u i r i n u d n A'

@ n~iu$aQnsnisrnn~nw bnauun"~ n3zuauniTw~ad b~ua"nvmzqu~bvlq!

8 : E a C A' uod Wal-Mart nadwuuwclnsrnudo~nsda~1d?na1nnnu&d8nod1du1n ndu ~wnrdud~uicnuk$rdu PI Sears r r G o ~ v i ~ n ~ a n u n ~ u u ~ n t d a ~ ~ ~ u n a p ; ] w ~ o ~ ~ u '

I lnri~5afl1madiu~dduu1fi~~u7rau b! in? darn&zurnu (Short-term Objectives) ar ~!?u~aifanuu 9 L!? udarIu~6

doowur4~nnun~mua~u~~n:riluhdvi1l~nn~n8~o;lo~nil1a~~~rimqdar~~6at~r 9

u1adna1u~o~n$os~~ardaca19a~uKu8fiu u & u ~ ~ u u ? ~ ~ ~ ~ ~ R J ~ ~ ~ ~ : A " M $ J bgu ~ ~ ~ u G u ~ ~ ~ n a 1 u ~ f i ~ ~ ~ " 1 1 o ~ ~ ~ u ~ % ~ n n ~ n 8 ~ ~ a ~ i m ~ d a r ~ ~ 6 a ~ ~ ~ u 1 a 9

n w e unu~naoa~~~uiu~~n15d~umni5~~dnaernd q (Role of Policleo in

Strategy Implementation) <

1 J n n ~ ~ v i ~ n ~ ~ u ~ i l u o % od6n1aorKo;lrwQryn"um~un1aslb"d1d q u~nulud dY 6'fi W @ ~iimuu b~ar ~~eiacan1un1amnunuad~~uu~;ibw1rK2 PI daun~au5~~~~1udar41n1uIu

w u oon'n~afu Eu"a~~ao~ari~numu~uu~u PI ng az~iiuuu'ou~nur~nri3dau~d1ufuu1 ~d olfiiluuuan1a1un1adau~

0 ng (Rules)

94 m u m 35dglUm (Procedures)

nuiun'~hmouht 7 ~ u n i ~ d ~ % n ~ i u C ( ! n i s ~ n ~ i ~ u n ~ i u h ~ ~ r i o u n ~

brh (Priority) b d o ~ ~ n i s ~ i ~ ~ ~ i ( ~ ~ i u 1 ~ ~ 6 l n ~ ~ ? u n i ~ k l ~ m ~ i u ~ ~ 1 n u i ~ d ? i ~ ! ? I

L l & U ~ U (Policies)

A , d Y ~muni?~~n~uiun'~~~oaa~1~wu~vodi~%nreun'~u'o4in"n~"aodaoa!u (Limits

or constraints) d o ~ 6 n i n z ~ i u i s n u a s ~ ~ ~ i n u i - ~n"~~inun!a""aKo dicls~du J u u i u dY uaa%igma u ~ o u i u u o ~ w s s ~ n i s b f i o ~ ~ ~ a u ~ ~ u i ~ u oddszbwflbob~u$u ntulun~r

fiinunulsuiuln 7 & ~ u i PI

bd El 0 ~ 1 3 , Z A d& w a

~nld5:R~"izuzR~ (Short-term Objectives) ffb3U$? El didnuandn LMM~I

B ~ f i l ~ ~ ~ ~ ~ 4 l b ~ ~ ~ f l ~ ~ ~ l ~ ~ & ~ d 6 ~ l ~ ( ? ~ ~ ~ b b ~ ~ b ~ ~ ~ ~ ~ b d ~ ~ f l ~ ~ ~ B b ~ l ~ ~ 1 ~ ~ ~ d - d a oa6nis ri-~uulnuiud~c 7 unaoc6nisff~dw~~o~nuna~u5nisf i1~unuuu~~~

~ ~ u ~ ~ u a a z t i d b ~ ~ u ~ Y i a " ~ ~ d ~ t ~ a 6 a z o ~ f l i a (Long-term Objectives) !n?lu%mbs u 2'4' ~u. - ln$naium~sniuC(ni~n~~uin~~uu

Tnuh2dJoui ~ ! ~ ? i u b a ~ i ~ b m i z ~ d u i n ~ b ~ z ~ n a i ~ ~ d m ~ d u ~ a ~ '3 d ~ i l u ~ d u t : f ibwnz i i $ . J ? W I ~ + W , ~ " ~ C ( O Z ~ M $ ~ ~ ~ I ~ 7 ~ilu!dniuu~nui ~ ~ ~ R I ' v I ~ ~ T !lit~oio;nis

'bY!,n,,iu bdi uubbdad 'bsjdiosni3lYi~fiernaiu~~ua ~o~n i~~Y i~ iudsz4 imu ian , I d l b ~ ~ ! d ~ l ~ ~ ~ ~ ~ d l d ~ ~ l ~ ~ ~ ~ a n ~ l m d u ~ u u i ~ ~ ~ ~ ~ t i r l ~ ~ i u n ~ i u ~ i s ~ " n ~ n ~ u ~

bl l iU? R ? I U L ~ U ~ ~ R ~ ~ ~ ~ ~ ~ U ? ~ " I ~ ~ O J R ~ ~ ~ ~ ~ ~ ~ I S ~ ~ ~ ? u I

Juuiunn~iuil.aZunaiu 'u 7 ~niunisd~?un'tdod I

a r*a a n i s f i i ~ u ~ ~ u u ~ n i ~ d o n ~ ~ ~ ~ u m ~ i u n i u l ~ o ~ ~ n i ~ I

a n i m s z ~ u l Y i ~ ~ a n i ~ ~ u ~ ~ l u : S a ~ n a i u ~ m o n i n ,

nialonir (opportunities) I I

+ ~ ~ n i w n u ~ ~ ~ ~ a m ~ i u d a o n ~ ~ r i n n i . i d s m o u o i ~ w

(Occupational Health aha Safety)

* nianzbinwidbwar (Sexual Harassment)

* nis~nsoaRniw bring (Protection of the Environment) I

P - a ~ I~ I , I ,R~J& L M ~ ~ ~ V I W I ~ K ~ ~ ~ (Social custom)

GM 304 139 (

- d

niu~und6nisdid q u n u n i s b b P j d d i u ~ i u n ~ i u ~ i ~ i y b ~ ~ i z 6 i u 94 d d - C C I

(Specification) ~a~uo~nisrrEi~diumiunuin~rbdazdiuhaiunumnnodnaiu

&rau!uunuii u ~ i u %raulunG~duazn2iu$iimvou rrdazdi ubi d n i s i i ~ i ~ u

&8ounir ~unisuPj~rrunkodit rqmuimuaz%mrrouknrji~ui6rrujzd we; rrd

~~~n~~~nirrioilynil6rin~6nis~mu~rj~~1a!6rnirounir dei7ndi~Iunaiu a o ~ 6 n i s d u n u i n n i s ~ m ~ u I ~ ~ ~ u 9 ~ i ~ r s a ~ ~ ~ u nisTmnr~nYwuin~ (Resources

w

Allocation) anudszrilunisnaunuo~n~iu~annlsvo~njo~6nisiinKu~ilunis w

mouauo~ionaiun'o~nisuosr~u~ui~diur~iCu

d ~ n ~ ~ a n a i u d s z n i s d ~ i u d i d ~ I ~ ~ ~ $ ~ L ? L J J L ~ w M ~ ~ ~ ~ u ~ ~ ~ - ~ I ~ I u ~ I D J R u ~ n3iuhKyniidiuduq d d i W ~ n ~ s u o t h u n ~ i u h K y u o ~ d i u ~ u i l u i ~ l ~ A m

w ed w

K~~unGvfi~~rQidzwz Kub0d ("We versus Them" Attitude) m~uu~~11%nuo~rrdaz s d 8: diumuatun2iu$nii nisrr~~uirKuotn'nimiuuanuu!ririinui7~a~~i~s rrdn15

n l i ~ u i r n i r r o ~ r z n i i d d i u d i ~ q n i u l u o ~ ~ i n i s r ~ u ~ n i t w ' n a i u ~ i l u i l y n i l n ~ win

d c j a u 1 ~ i i l y ~ i u " r i o 4 i ~ # u ~ ~ t ~ n a i u d o ~ o i a ~ i n ~ i u r " ~ n i u o i r d ~ 2 s ~ u i $ o ~ 6 n i s

In' n ~ i u m ~ n ~ s ~ n i i ~ d i u d i ~ ~ d n u r l i u i ~ ~ w ~ ~ ~ d ~ n (Synergy) $usz

riolCrAmn~iu!6rd3uurB~nisrri~~uilu~aiuq n'iurradu~ruzui2 n2iuYn n2ib U d S :

rnunnrdui~d~nor6nisouinlf i~~ndu rrdn?iuqmu~dv~mdazdinaiub~uniu~i w d n Y I f ina iur i lu i~do~ni7 is I~ f lddsznd6 e io~w' r i lu~~odi~un~n~iuu i i lau~~~rnmuu~u

2 w e w d w Fim.j,d Q~a~dnrnuii~vitmun.sn~iu~mrru~nunr~m#uPjnu q lusc6ni5~sAa

0 d 1 u 2 1 1 u r h d 1 u ~ m d ~ ~ w ~ 1 (sales versus Logistics)

risoiaiidnviuaingnni (Customer Complaints) U~~JARQIU~URJI~ rau Minrsi

~ z ~ ~ i ~ r u i i i c ~ o ~ a u i ~ ~ a u a z r ~ u i i ~ r G a z d n i s d ? u d ~ ~ d s z ^ R ~ ~ n i w u ~ ~ n i s ~ ~ u o u

l$~<nuni~~d#uuri?~mnlu udwCn~iuuic1~C~~yii'To~nisd~uau~u~n~1"ibmu PI

Ll diu%cubba t%a1~d161Jdl~w8(~1 (R&D versus Manufacturing) I

0 A i u n 1 ~ s l a i n ~ ~ i l i u ~ a u ~ 8 ~ ~ n i w (Marketing versus Quality

Control)

nissms~nidori~rn3unis~ainluui~~~niouoeiliunisanin naiu6n'ntnis

'n6i~iuauuinrd~tlirnuoiomain l u u i ~ & w a z r a a i o ~ o r i i ~ % $ i unaununcuniw q q

o, d u vi i~iu!n"lri~rri i~nas~~~o~d~wa~ri~~un~nn~u~runiwwa~duuirwsi~naiu4u?ou

n i s s ~ ~ ~ i u % d s u n s u ~ ~ n d i a ~ ~ ~ ~ i ~ r i u o n u i o r ~ u y b d G a f ~ uifir9unisr$ur

o d i ~ u i n i o n i s r ~ u ~ a r i i u ~ u a z n i s ~ u n i w w ~ d d ~ " ~ ~ ~ i i ~ n i ~

~ u u i ~ n s ~ ~ ~ u ~ i u a ~ a z d i e r n i o ~ m - d i m u ~ ~ ~ ~ n a ~ u d i ~ ~ ~ u i n n i d i u d O u ~ 1% nisrliwunqnmiwu QJ WRJIU ~ ~ i ~ u n a i u ~ ~ ~ ~ ~ ~ ~ ~ ~ ! J d d i u ~ n w ~ ~ ~ w u n ~ n ~ i u i s n

u n i ~ ~ i ~ i u ~ i ~ ~ i ~ j (r~~urrda:diu B d w d w n a ~ ~ n i i ~ u r o ~ r 9 u r ~ n ~ d a u ~ i f ~ ~ ~ ~ i u ~ i ~ ~ ~ u ~ ~ i n 1 n ~ ~ u ~ ~ v ~ ~ ~ a ~ ~ ~ n i ~

r3 i~~rud~r~uI r i r r r i~n61 n i s ~ d ~ u ~ i u r d o n i a ~ ~ ~ i u ~ a % ~ n " u (Cross-Functional

Teams) k ~ l d ~ n ~ l ~ l ~ ~ 1 ~ 6 1 L ~ U L ~ I L L R L ~ ? ~ ~ ~ ~ ~ ~ J & ~ ~ ~ t n i ! ~ n l ~ b b I s * a v ~ ~ w l ' dd A d aatn iswi3 lu i~~G~~nni ir~u5f ni~wu~noz$a u ~ r n " ~ ~ i i d o ~ n i s o d ~ i r n n ~ r ~ z n i s

a u $ r y w r i i o i ~ r r i o l j i ~ i i n n a ~ u ~ m a u j v i r h ~ ~ ~ i i n ~ s d m ~ n i r r o ~ n i u ~ u o ~ ~ n i ~ i

142 GM 304

~z.Ki~K~s6nia~iuians~1amaia~~~~nPauy~~snia~~is5u 3 drznisiFu!dbari

O niss?idn-riuuanii~~u6a w8a5blb66 (Product Differentiation)

O nisviil~6uwpu~mflfa%~wmad (Overall Low Cost)

O nlsorouRuoddnmi97 (Quick Response)

~a~oJi?uazvli?dw~i? usaiiandoild 'a EM (Integrating Activities

Across Business Units)

d v - ~ua~6nisq.s~~~~uuia~vl~~n!vlri~up~o.naiulls::~n~n~~s~is~0m

di~iruni .s~dnuuiuRonisld~n~iun~in~wiu lun~iunainvlaiu~vlin~u3vlis

d 3 Z H d 6 ~ ~ ~ ~ ~ R n l ~ d 1 ~ ~ ~ ~ 1 ~ ~ ~ 1 ~ ~ ~ ~ 0 d ~ d ~ n l ~ ~ ~ ~ [ ? ~ ~ ~ l ~ ~ ~ J v l ~ d d l ~ ~ ~ ~ ~ d !

n i s u ~ u u ~ i ~ n ~ i a ~ ~ i u i m n~~ui-ruiiof~uhuo~pnur(~umiiclniu2uoc6nis q

ib~lqfiih&unic luninquhsi i~ q n j n ~ i ~ i ~ i ~ a o n i r o ~ r i n ~ A E o r w k u v i a n ~ i u or .=idcl A'- a At' siunnn~sunii Synergy niu~Knnisurit Synergy wmmuuuuww~iuovi~~~u?Wn

C ( i i nis~~uCu.~i~iucioa~ri0~0l"1iim~a~wd~6~~~~n~ini.s.~i~i~aiuiiw"~ ZU:TOJ nisu3vliuiuniuluo~6nis synergy oisiiduioin 2 ~~~dr6~uCu6o ,

I) n is l%dsdu~Jp inmm~dbnnfaun 'u lu~~~ i i~ q idu

O i d d i u q unqiumnnhunistGa (Production Facilities)

O ~d.s~m.sunisaaim (Marketing Programs)

@'nimWy+ (Accounting)

O npvluiu (Legal) 1flu6u 2) n i ~ % d i z ~ ~ ~ 6 o i n n ~ i u m u i a n v l ~ n a ' ~ u C ~ " b u ~ ~ ~ d i ~ 7 idu

O ~n~z~ idn l saa lm (Marketing Skills)

O bwn!imnisu8a (Production Techniques)

O nszu-rums3~uiuuazinmlulaBw8m5m6 (RBD Process and

Product Technologies) bh6u

(Integrating a Firm's International Operations)

yuuo~nisuinisluuu~nii~tifu~5un~~nfitdtnqiu&-1dauo~uirjnfiu

918 (Multinational Corporations) t ~ u d o ~ n i m ~ ~ a d s z ~ u ~ ~ " 1 1 o ~ M " ~ ~ ~ ~ 6 i u ~ a ~ i u y uundni u~udszrnfluaz8;1uu ad~z$uIan (Multidomestic and Global Perspective)

~$167 u 5u awe

Peter F. Drucker dnl$vidnisu^anis"~~~~ bnuii MRiu 7 od6nisUi)dszau

~unqiu~;~uinlunimun'% wau w a i u 5 ~ n i s d i t Q ~ n i s n i ~ p ~ a n i u ~ u d s z ~ ~ ~ [ t $ i d w n niu~u~unis~iticuni-ilus~~uain~vazuun?ainisviiu~uiinnaiu 7 ~ i i u i d

o w d A d n~iutAutdu~luqnir5u Drucker i i w a o i w ~ a u i s o ~ n u t n i i n i s ~ n ~ a d i ~ ~ n ~ ~ r i f u ~ 5 u 3 r y ~ i ~ u n i s d i t ~ u ~ i u u ~ ~ u ^ a ~ ~ ~ i u ~ i 8 wuii

I) e~"u^aniwo~u^arj ,ui~nlr i?u~~~'b6azr~u~azf i0 i~~i5niur i lu~d~K PI

~uniasauSfniadi r3udiuni e~%udsrrn ~1t4'1Tu55nisdi rQu~iuaz$u

a im

2) ~ u ^ a ~ i s d 7 ~ ~ n ~ ~ o ~ i i ? ~ n i ~ d i r Q u ~ i u r t a t w a d ~ z ~ u " 1 1 ~ n i e ~ ~ u d ~ z r ~ ~ [ n " u PI

srGuainaaz$ostt.unn'u

i ~ u u a ~ i u ? ~ i u " o n a ~ u ~ d ~ n " ~ 6 e i d ~ ~ ~ ~ ~ i 1 u f i i ~ ~ i ~ ~ u ~ i u u o ~ u ~ ~ ~ i u %:

~ i 8 i i u i a i n n i s d o ~ 6 n i s ~ ~ atGo~iu5uuwnn$u~inn;lniuludszmnt~arain

sz~up.b7u1"675

o i o n i i ~ ~ ~ i u a ~ i u ~ ~ u n " ~ a a ~ ~ ~ u d ~ 6 n d i a 5 ~ l r ~ i s n d a ~ ~ ~ d I k " u ii n OQ

@ u ^ a ~ ~ i u n ~ d n a i u ~ n ~ ~ u ~ o u ~ ~ i ' T a ; l h s d 1 ~ 1 d t t ~ z a z u u n i a d ~ u m d i u d o w

@ iinisrzlduuuda;laaziin~iuwitw~unaiudsznisnusanfiuai~az$~~

rw%t~d ;~u~~nkd w a i i 1 % n i ~ ~ i n u n f l ~ 1 ~ i ~ a d 6 n i ~ o d

Kumiw trmn'ouuaz ~niun~sGirdduuld E a ~ u i ~ ~ u r i ~ n a i u u ~ ~ n d ! l i d a u d s t ~ u ~ ~ k i r ~ a t ~ i i d n ~ s ~ z ~ ~ ~ nduoia

a Qea tdo~6~i?~~~~wan~iudszni~d~6ndiauirt$a ~ u n i n d ~ ~ m nisAi~i(Unisni~~piia

Iliijiimouiaiu6a ~~ijn~w~lndtnuiznuuazlflK~u~nnniunisru' ?5nisttflu

fi~nioiqIfl6ue8u~z~~u~znuCuuilinMdJ a i n i n ~ i u i l . a " C 3 ~ 8 n u i ~ w ~ d ~ a i ~ d d m dr~unaiu$u~naaiirn' Y?J&?~~J~ IJ d siluihi?dmu ow~waaia~du~aiu

rrmniid..uAos

O ~ ~ ~ a i u a i u i s n (Capabilities)

O dsz7~FIlflm; (Histories)

O i n t ~ u ~ u a ~ ~ q n i s (Reputations)

O w?wuincs (Resources)

o ~ W W B ~ T U D J ~ ~ I T (Organizational Culture)