straw man proposal for the usta hps

8/11/2019 Straw Man Proposal for the USTA HPS

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Straw-man Proposal for USTA HPS

A straw-man proposa l is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to provoke the generation of new and better proposals. The term isconsidered American business jargon but it's also encountered in engineering office culture. Sometimes "straw dog" is used instead as form of political correctness. Often, a straw-mandocument will be prepared by one or two people prior to kicking off a larger project. In this way, the team can jump start their discussions with a document that is likely to contain many, butnot all the key aspects to be discussed. As the document is revised, it may be given another edition names such as the more solid-sounding "stone-man", "iron-man", and so on.

Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.

Question: What is the USTA National leadership saying? Answer: Change and focus on Youth Tennis!

8/30/13 Dave Haggerty

Problem - resources are being spenton maintain an aging base

Only 25% is spent on growing the

base - youth

Embrace and Lead Change

"We cannot solve problems with the

same thinking we used to create

them!"

9/1/13 Gordon Smith Revisiting the Urgent Imperative

We want tennis to be relevant, we wantit to prosper

Re-imagining of how people areintroduced to the sport

Need to get young people intoorganized play

The success of the US Open masksour problems, what if we didn't havethe US Open

Adult players are aging out and we'renot attracting younger players

We're servicing an aging leaguepopulation

On Friday March 14, 2014 the USTA HPS attended theWelcome Dinner and Opening Session where President DaveHaggerty presented the strategic vision at the national level.The attendees were all given cards with the 2014 GameChanging Moves (initiatives):

1. M Membership Innovation - Remain relevantand offer value to our constituents by analyzingand testing additional membership models.

2. A Adult Product Line Develop and test newadult formats for both individual and team play inorder to increase participation and attract moreunder 40 players.

3. Y Youth Imperative Attract and retain more

youth (particular 10 and under) by offering a

pathway of age and skill appropriate individual

and team competition and play opportunities.

The USTA is experiencing unprecedented membership attrition. Year to date, there has been a decline of nearly 48,000 members. Since

2012, there have been consecutive monthly declines. The Membership Innovation Study Group has identified the following factors as

contributing to the decline: changes in technology, scarcity in time, different behavior for younger people with respect to joining organizations. The

Group has proposed the value proposition as follows: Trusted resource for tennis, connections and growth.
http://en.wikipedia.org/wiki/Straw_man_(dummy)http://en.wikipedia.org/wiki/Straw_man_(dummy)http://en.wikipedia.org/wiki/Straw_man_(dummy)


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Group to Study USTA Membership Decline In response to a decline in USTA membership for 2012, USTA PresidentDave Haggerty announced the formation of a Membership InnovationStudy Group to recommend models that can help boostmembership in the organization. The USTA has more than 750,000 individual members, but in an emailto USTA staff and volunteers, Haggerty said membership for 2012had declined by 1.8%, or 13,733 members, which he termed

unprecedented. Historically, USTA Membership has reported modest annual increases of2 to 3 percent in member count each year, Haggerty wrote, adding thedecline for 2012 was in spite of bringing in over 45,000 ne w 10 andunder members. He also said that so far in 2013, the member countdeclines are continuing, to the tune of 2 percent to 3 percent eachmonth. In contrast, the latest USTA/TIA Participation Study showed that tennisparticipation in the U.S. increased for 2012. Overall participation wentup 4 percent to 28.04 million, while frequent players increased 10percent to 5.3 million. The goal of the Membership Innovation Study Group, Haggerty wrote,

is to evaluate potential new membership models to enable us to remainrelevant to consumers, while remaining sensitive to the financial needsof the sections. USTA membership determines voting strength ofthe sections and section funding. The stud rou met at the end of Ma and Ha ert sa s more


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What does the USTA HPS see when they lookin the mirror?

How does our membership see the USTAHPS?

USTA HPS sees a lean efficient organization based upon theirown benchmarks

Membership sees the only sports organization in Hawaii with 8full time staff positions, 18 board of directors, 11 committeesand a $1.5 operating budget

USTA HPS sees an innovative organization Membership sees an organization trying to change and reinvent

itself to get the next generation of players into tennis (Red,Orange, and Green ball initiative)

How do other sports organizations in Hawaii do it? Other sports in Hawaii do similar functions of the USTA with little or no full time staff because they have no US Open to provide them with anoperating budget. All the heavy lifting is done by clubs!

Tennis http://www.hawaii.usta.com/?int

loc=headernav http://www.usta.com/?intloc=ne

tworknavMain

Volleyball http://www.aloharegion.com/volle

yball/home.jsp http://www.teamusa.org/USA-

Volleyball/Membership/Regions/ Aloha-Region

Soccer http://www.hawaiisoccer.co

m/default.aspx http://www.ussoccer.com/

Golf http://www.hsjga.o

rg/

Swimming http://www.hawaiianswimming.org/

About.jsp?_tabid_=34707&team=hslsc

http://www.usaswimming.org/Deskt
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opDefault.aspx?TabId=1398&Alias=Rainbow&Lang=en-US

Tennis CTAs Volleyball Clubs Soccer Clubs By golf courses Swim Clubs

Why should the USTA HPS reinvent itself?

Why does the USTA HPS exist? Success of the US Open What happens if the US Open becomes less successful?

TENNIS; Unexpectedly, U.S.T.A. Posts Large Deficit

What should be the key measurementof success for the USTA HPS?

Increasing USTA HPS memberships! What happens if the USTA HPS memberships decline to an insignificant amount?

Operating budget of USTA HPS could be cut; or USTA HPS could eliminated and become a District under USTA NorCal? (aka doomsday

scenario) USTA membership determines voting strength of the sections and section funding

President Dave Haggerty.

existentialism n o u n a philosophical theory or approach thatemphasizes the existence of the individual personas a free and responsible agent determining their

own development through acts of the will.

USTA HPS needs to take the lead in reinventing itself, not wait for the USTA National organizationto dictate changes!

USTA HPS should be presenting at the USTA National meetings what it did to reinvent itself thatwas successful in increasing memberships in Hawaii!
http://www.usaswimming.org/DesktopDefault.aspx?TabId=1398&Alias=Rainbow&Lang=en-UShttp://www.usaswimming.org/DesktopDefault.aspx?TabId=1398&Alias=Rainbow&Lang=en-UShttp://www.usaswimming.org/DesktopDefault.aspx?TabId=1398&Alias=Rainbow&Lang=en-UShttp://www.hawaii.usta.com/About-Us/community_tennis_associations/?intloc=headernavsubhttp://www.hawaii.usta.com/About-Us/community_tennis_associations/?intloc=headernavsubhttp://www.aloharegion.com/volleyball/club_listing.jsphttp://www.aloharegion.com/volleyball/club_listing.jsphttp://www.hawaiisoccer.com/clubs/hysa_clubs.aspxhttp://www.hawaiisoccer.com/clubs/hysa_clubs.aspxhttp://www.hawaiianswimming.org/SubTabGeneric.jsp?team=hslsc&_stabid_=46299http://www.hawaiianswimming.org/SubTabGeneric.jsp?team=hslsc&_stabid_=46299http://www.nytimes.com/2000/04/21/sports/tennis-unexpectedly-usta-posts-large-deficit.htmlhttp://www.nytimes.com/2000/04/21/sports/tennis-unexpectedly-usta-posts-large-deficit.htmlhttp://www.nytimes.com/2000/04/21/sports/tennis-unexpectedly-usta-posts-large-deficit.htmlhttp://www.hawaiianswimming.org/SubTabGeneric.jsp?team=hslsc&_stabid_=46299http://www.hawaiisoccer.com/clubs/hysa_clubs.aspxhttp://www.aloharegion.com/volleyball/club_listing.jsphttp://www.hawaii.usta.com/About-Us/community_tennis_associations/?intloc=headernavsubhttp://www.usaswimming.org/DesktopDefault.aspx?TabId=1398&Alias=Rainbow&Lang=en-UShttp://www.usaswimming.org/DesktopDefault.aspx?TabId=1398&Alias=Rainbow&Lang=en-US


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Question: How should the USTA HPS operate going forward?

Answer: Focus on developing successful Community Tennis Associations!

Most Important Kids! - Youth Tennis players and future USTA members

Who has the most contact with the Kids

several times each week?

CTAs

USPTA pros Schools Tennis clubs USTA

Who creates the structure? USTA Honolulu Tennis League OIA; ILH; MIL; BIIF; MIL; KIF

How should the USTA HPS operate goingforward?

Time to invert the pyramid! Reorganize the USTA resources to architect the best structure for increasing

memberships

Hire architects and planners! Reorganize the USTA resources to be responsive, supportive, available, for

CTAs, USPTA pros, Schools, and Tennis clubs


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What are the components of a successful CTA -- the most critical layer of the inverted pyramid?

Models Organizer Parents USPTA pro Club manager School coach

Instruction USPTA pro Parents

Courts City or County Public court

permits School court access Club court access

Funding

Wailuku Junior Tennis Club President Craig Nunokawa

No USPTA pros Former players Parents

Excellent relationship with theCounty of Maui

Membership fees Hosting tournaments Program fees

Hilo Junior Tennis Club No USPTA pros Former players Parents

Excellent relationship with theCounty of Hawaii

Military Pearl Harbor

City & County of Honolulu Mililani 10s Kids Mililani Monster

Tennis Kilauea Manoa Valley Tennis Team Kailua

Club Based Bruce Nagel Tennis

Academy Oahu Club Hawaii Prince

Schools Based Mid-Pacific Academy Iolani School Punahou School


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Template (aka Cookbook) for Tennis CTAs in Hawaii USTA HPS should financially subsidize new and existing CTAs - this is the best return on investment (ROI)

Branding Structure USTA Events Resources

As Is Tennis http://wailukujuniortennisclub

.com/ http://www.hilojrtennis.com/ http://www.mililanimonsterten

nis.com/ Soccer

https://hnlgalaxy.org/ http://hscbulls.com/

To Be Create a CTA template (structure,marketing, communications,accounting, etc.) that all the current andnew CTAs can leverage. Have the USTAHPS assist with the template financially!

Web Hosting, email blasts, texting http://en.wikipedia.org/wiki/

WordPress https://wordpress.org/hosting

/

501c(4) Provide subsidies forCTAs to run Team Tennisevents

Provide subsidies forCTAs to run Tournamentevents
http://wailukujuniortennisclub.com/http://wailukujuniortennisclub.com/http://wailukujuniortennisclub.com/http://wailukujuniortennisclub.com/http://www.hilojrtennis.com/http://www.hilojrtennis.com/http://www.mililanimonstertennis.com/http://www.mililanimonstertennis.com/http://www.mililanimonstertennis.com/http://www.mililanimonstertennis.com/https://hnlgalaxy.org/https://hnlgalaxy.org/http://hscbulls.com/http://hscbulls.com/http://en.wikipedia.org/wiki/WordPresshttp://en.wikipedia.org/wiki/WordPresshttp://en.wikipedia.org/wiki/WordPresshttp://en.wikipedia.org/wiki/WordPresshttps://wordpress.org/hosting/https://wordpress.org/hosting/https://wordpress.org/hosting/https://wordpress.org/hosting/https://wordpress.org/hosting/https://wordpress.org/hosting/http://en.wikipedia.org/wiki/WordPresshttp://en.wikipedia.org/wiki/WordPresshttp://hscbulls.com/https://hnlgalaxy.org/http://www.mililanimonstertennis.com/http://www.mililanimonstertennis.com/http://www.hilojrtennis.com/http://wailukujuniortennisclub.com/http://wailukujuniortennisclub.com/


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What are the Pathways that the USTA HPS needs to define, nurture and grow?

Pathway #1 - 60% Play Tennis Team Tennis Adult Tennis

Pathway #2 - 30% Play Tennis Team Tennis Junior Competitive HPS Adult Tennis

Pathway #3 - 10% Play Tennis Team Tennis Junior Competitive HPS Junior Competitive National

College Tennis/Pro Tennis Adult Tennis

Play Tennis - Play to Learn; Beginnerclasses; Outreach

Team Tennis Red, Orange, and Green ball

teams JTT Intermediate School Tennis

High School Tennis

Junior Competitive Tennis Not much fun. Most kids try thendrop out of Junior CompetitiveTennis

FMLC L6 events Compass draw L6 events Some like the competition and play

often, others stop and only play teamtennis

L3 and L4 events with Nationalranking points

Summer teams National L2 and L1 events College tennis

Adult Tennis Adult leagues Adult leagues and tournaments Adult leagues and tournaments


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Youth Tennis Architecture

Red Orange and Green BallPrograms

Team Tennis Programs USTA Junior Competition Structure Junior + Adults Competition

Age 5 - 10 10 - 18 12; 14; 16; 18 12 - 18

As Is USTA Junior Team Tennis (JTT) Fall season Winter season

(Fall JV; Winter Intermediate; Spring Varsityand HHSAA Championships)

Intermediate School Tennis ILH

JV/Varsity Tennis OIA Oahu Interscholastic

Association ILH Interscholastic League of

Honolulu KIF Kauai Interscholastic

Federation BIIF Big Island Interscholastic

Federation MIL Maui Interscholastic League

New structure implemented nationallyin 2014 after several years of planning. Six (6) L3 and L4 events with

National and HPS points Five (5) L5 event with HPS only

points Many entry L6 events with HPS

only points

Honolulu Tennis League(still going strong). Manyjuniors play HTL C, B, andA leagues for gamedevelopment.

NTRP tournaments (lowparticipation?)

To Be Developmental Season replaces the Fallseason. Similar to HYSA soccer

JTT High School league (providespractice for Spring Varsity season)

JTT Invitational event patternedafter JTT Nationals

JTT Compass draw weekendtournaments

Event based JTT similar to theFlorida model

http://www.usptaplayer.com/communities/usta_florida/

East Hawaii JTT Tournaments (4 teams perevent or 8 teams per event)

Compass draw formats Parents no longer need to drive to

CTA run Tournaments L6 require FMLC or FIC format

otherwise no USTA sanction L6 compass draw events Pay the CTAs to run the events

for the HPS

New College Connections Programfocused on the Summer Teamstransitioning into college tennisopportunities

Rebranded mixed (juniors; men;and womenIntermediate/Advanced events:

HPS tournament pool istoo small

Allow juniors and adultsto play together - similarto European countries

New Futures DivisionTournaments

Juniors need to play morethan the same juniors atevery event

Compass Draw format Two day event (Sat and

Sun)
http://www.usptaplayer.com/communities/usta_florida/http://www.usptaplayer.com/communities/usta_florida/http://www.usptaplayer.com/communities/usta_florida/http://www.usptaplayer.com/communities/usta_florida/http://www.usptaplayer.com/communities/usta_florida/http://www.usptaplayer.com/communities/usta_florida/http://www.usptaplayer.com/communities/usta_florida/


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places all over the island for 2.0 or3.0 divisions

Have schools with lots of courtshost tournaments

West Hawaii JTT Tournament

OIA East Teams 1) Kalani; 2) McKinley; 3) Roosevelt; 4)Moanalua; 5) Kaiser; 6) Kahuku; 7) Castle;8) Farrington; 9)Kailua; 10) Kalaheo; 11)Kaimuki

OIA West Teams 1) Mililani; 2) Pearl City; 3) Waianae; 4)Aiea; 5) Campbell; 6) Waipahu; 7) Radford;8) Kapolei; 9) Leilehua; 10) Waialua

ILH Teams 1) Punahou; 2) Iolani; 3) HBA; 4) KSK; 5)STL; 6) PAC-5; 7) MS; 8) IPA; 9) SA

Winter season remains the same? Winners qualify for JTT Nationals Simplify the division? Intermediate and advanced

divisions? Check with National; Read the

Rules; this simpler and broaderformat may make our teams morecompetitive at Nationals

Pathway This leads into Team Tennis andJunior Competitive

This leads into adult leagues and adulttournaments

This leads into adult leagues, adulttournaments and college tennis


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14/15

Allow tennis providers topost contact informationand offerings

Clubs, coaches, programs,tennis courts, Tripadvisortype comments?

Governance

Monthly USTA Officials rules column

Monthly local USPTA pros tips column(allow local USPTA pros name recognition)

Budget 2015. Throw away the old template. If Youth Tennis is the primary focus of the USTA National office, zero based budgeting (revenue collected = expenses paid) for Youth Tennis

will not bring about the change mandated by the USTA National office. For example, USTA HPS Junior Summer Teams (our best juniors representing the Hawaii Pacific Section):

HPS does not provide for uniforms (other sections provide uniforms)

HPS does not provide a per diem for coaches (other sections provide per diem to get good coaches) HPS does not cover tournament fees (other sections subsidize costs for the Level 1 events)

Eliminate committees. Just assign the other functions to a primary point of contact and a secondary point of contact. The work or function willget done by the primary or secondary contact, a committee is not required to get the work done.

If you need a standing committee - it has to meet, submit minutes, and report why it met at the quarterly board of directors meeting. Nomore standing committees unless they actually do something.

Adult Tennis Architecture

Offering Leagues (95% of activity?)

Tournaments (5%? of activity?)

As Is Major new restructuring of the USTA adult leagues based upon aging membership demographics: 40+; 18+; 55+; 65+ Mixed Flex Tri-Level

Leverages the use of district league coordinators East Hawaii; West Hawaii Maui Kauai

Open Events

Masters Events

NTRP Events


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Oahu

To Be Event based Adult Team Tennis events based upon the Florida Model Better for a Hotel/Resort to host an events based model instead of an adult tournament Compass draw format similar to JTT Nationals http://www.usptaplayer.com/communities/usta_florida/

What is the future of tournamentevents in Hawaii?

Stop the events due to lowparticipation?

Will alternative formats increaseparticipation?

Compass draw formats? FIC formats?
http://www.usptaplayer.com/communities/usta_florida/http://www.usptaplayer.com/communities/usta_florida/http://www.usptaplayer.com/communities/usta_florida/

straw man proposal for the usta hps

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