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Business Plan – Stretch Film Imperialpackaging.com Presented BY- Ankita Sharma Deepak Goyal Nidhi Mahuwale Shobhana Tripathi

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Business Plan Stretch FilmImperialpackaging.comPresented BYAnkita Sharma Deepak Goyal Nidhi Mahuwale Shobhana Tripathi

Company Imperial Packaging is a manufacturer and distributor of quality packaging products of Stretch Film. Company would pride itself on being the ultimate combination of Quality, Service, and Value. We have a wide range of Stretch Film packaging products Location- Vadodara(Gujrat)

Vision & Mission To establish ourselves as one among the top ten global players in Packing Material Supplier by 2020 To provide best quality & value at the appropriate price To achieve entire trust of customers by fulfilling their all expectation and requirements Our aspiration of growth encourages us to keep us update with market trends and quality standards. Hence, we have been striving to offer perfect items to customers after in-depth study on the market and specific customer needs

Values Always work on customer satisfaction. Never compromise with quality. Employee satisfaction leads to customer satisfaction. Always have honesty towards the association of the company

Goal To become well established player in this Industry by 2012

Why Stretch film Porters five forces model Bargaining power of suppliers - modest Bargaining power of buyers - modest Intensity of competition - high Threats to entry - low to medium Threats of substitutes - medium

Operational plan

Product Machine wrap Cast machine film Blown machine film

Hand wrap Cast machine film (Ultra clear film, Stretches up to 250%, rolls are smooth and noise less) Blown machine film (strong and puncture resistant, only sticks to itself, not your products)

Plant layout

Process of production Three stages 1st stage-Raw material transportation 2nd stage-Actual manufacturing -3rd stage-supply

Other information Capacity utilization Ordering process and supply Customers Credit policy

Marketing plan

Product Type Business to Business Customer FMCG and other Established player (same business line) Competitors unorganized sector and private players. Business to Business Marketing 1.Ideal Customer & Their Problems 2.Effective solution

Competitors Domestic Competitors1. 2. 3. 4. 5. 6. Parikh Packaging Private Ltd. Kohli Export Packaging (I) Pvt. Ltd. Maruthi Plastics & Packaging (Chennai) Private Limited Asmaco Industries Limited R R Packaging COMPAK

Foreign Competitors1. 2. 3. 4. 5. 6. Dongguan Yalan Packing Materials Co Malpack Stretch Film Ltd Kingdom Machine Co. CFL INDUSTRIES SDN BHD BP PLASTICS SDN BHD Larsen Packaging Products

POPs1. Packaging Product Stretch Film 2. Process - Manufactured by polyethylene resins 3. Delivery - Customized length, width and thickness

PODs1. Timely delivery 2. Supply Demand Management 3. Quality

STP1. Segment- foreign market and Indian Market (Gujarat and Outside Gujarat) 2. Targeting- FMCGs Companies like ITC, HUL & Food Stores like McDonalds, CCD, and Haldiram. 3. Positioning- On time customized delivery

USP Quality Promotional Activities & Plan1. We cant charge premium as we are new in this market. 2. We are in B2B so we will advertise through internet as our media. So, we will market our products by making website and giving advertisement on other websites like: Alibaba.com, Tradeboss.com etc. 3. We will give advertisements in trade journals and trade magazines. 4. Incentive to buyer or decision makers.

MAN POWER PLAN

Organization Structure

Production Line: Cast Stretch Film & Blown Stretch Film

Man Power Plan Compensation plan Performance management Recruitment Plan Training & Development Employee Welfare Incentives/benefits Salary

The salaries for them are defined below:

Category

No. of employees

Basic Salary (p.m.) Gross Salary(p.m.)

Engineers Labor Workers Marketing Executive Legal Expert Accountant/

4 10 4

12000 1800 7000 12000 12000 8000

20000 3000 12000 18000 18000 15000

2 1 1

Job Description Machine Operator Plant Supervisor Head Operations Business Development Officer Marketing Manager HR Head Labor Relation Officer Finance head Accountant

Finance Plan

Initial Balance SheetSources of Funds Shareholder's fund Equity Share Capital Outsider Fund 12 % Bank Loan Total Application of Fund Fixed Assets Machinery Furniture Building Vehicle Investment Land Security Current Assets Cash at Bank Misc. Exp. Preliminary Exp. Total 100000 5000000 100000 400000 400000 300000 300000 3700000 100000 200000 200000 4200000 2500000 5000000 5000000 2500000 In Rs.

Profit & Loss A/cSales Revenue 29500 Rolls @ 1900 Less - Sales Tax 4% Add. Closing Stock Raw Material Finished Goods Less - Raw material 305 ton @ Rs.105000 Less - Direct Cost 158000x12 15000/Day 300 x Rs.1000 Labor Power & Fuel Chemical Excise duty 1896000 4125000 300000 3265859 9586840 32025000 525000 734814.3 1259814 55067814 2242000 53808000 56050000

Cont.Less - Indirect Cost 15% of Sales 100000 @ 12 S&D Exp. Adv. & Marketing Admin. Exp. Depreciation Rent Preliminary Bad debts Maintenance 25000 @ 12 Other Exp. 8407500 1200000 612000 470000 1200000 20000 100000 300000 300000 PBIT Less - Interest PBT Less - Tax 40% 295262.2 12% 300000 738155.6 12609500 54029659 1038156

PAT

442893.3

P&L Appropriation A/cPAT Less - Provident fund & ESI 442893. 3

253260 189633. 3

Less - Reserve & Surplus Less - Dividend

113780 37926.7 37926.6 7

Balance Transfer to B/S

Expected Balance Sheet at the end of YearSources of Funds Shareholder's fund Equity Share Capital Reserve & Surplus Reserve & Surplus P&L A/C Outsider Fund Bank Loan Total Application of Fund Fixed Assets Machinery Furniture Building Vehicle Investment Land Security Net Current Assets Current Assets Less:Current Liabilities Net Current Assets Misc. Exp. Preliminary Exp. Total 80000 5151706.671 80000 3005998 1041707 1041707 4047705 300000 300000 3330000 80000 160000 160000 2500000 113780 37926.67

151706.7

2651707

2500000 2500000 5151706.671

3730000

Cost SheetCost Sheet No. of Units Direct Material 300000 Kg. Direct Labor Prime Cost Indirect Material Production Cost Office Exp. Cost of Production Cost of Goods Sold S&D Exp. Adv. Exp. Cost of Sales Add. Sales Tax Profit Margin Sales Revenue 31500000 1896000 33396000 7790859 41186859 3002000 44188859 43452378 8407500 1200000 53059878 2242000 55301878 738122 56050000 1050 63.2 1113.2 259.70 1372.90 100.07 1472.96 1448.41 280.25 40 1768.66 74.73 1843.40 56.60 1900 30000 30000 30000 30000 30000 30000 30000 29500 29500 29500 29500 29500 29500 29500 29500 30000 Cost Per Unit No. of Unit

Projected Cash Flows & NPVParticulars Investment Sales Var. Cost Contribution Fixed Cost EBIT Interest EBT Tax PAT 1st 2nd 2500000 56050000 50789274 5260726 4202000 1058726 300000 758725.9 189811.4 568914.5 0 67260000 60947129 6312871 4202000 2110871 300000 1810871 724348.4 1086523 3rd 0 80712000 73136555 7575445 4202000 3373445 300000 3073445 1229378 1844067 4th 0 96854400 87763866 9090534 4202000 4888534 300000 4588534 1835414 2753121 5th 0 116225280 105316639 10908641 4202000 6706641.3 300000 6406641.3 2562656.5 3843984.8

NPV and IRRCash Inflow 1 2 3 4 5 Total PV 568914.5 1086523 1844067 2753121 3843985 PV @ 12% 0.893 0.797 0.712 0.635 0.567 PV of Inflow 508040.6 865958.6 1312976 1748232 2179539 6614746 Cash Inflow 0 1 2 3 4 5 -2500000 568914.5 1086523 1844067 2753121 3843985 49% PV of Inflow Payback 1931086 844562.8

Year

Year

IRR

3rd year 0 0

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