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    Complexity Management

    through

    Structural ChangeBy Alfonso Cornejo

    Author of the Book

    Complexity and Chaos:

    A Guide for XXI Century Management

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    Today s organization is being trappedwithin past paradigms that prevent itto be more flexible and dynamic.

    In past years organizations haveunsuccessfully sought the formulasthat would allow them to survive in acompetitive environment which isevery day more dynamic anddisorderly.

    However, changes have been partialand organizations havent been ableto adapt the business essenceaccording to the new and incrementalenvironmental demands. In spite ofeverything, we know the in the 21stCentury organizations should learn toevolve and adapt their structures inthis new environment if they want tostay within the competition arena.

    Old

    paradigms

    September 2007 Alfonso Cornejo CM~SC 2

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    Environment pressures that

    demands continual adaptation

    Industry dynamics

    Cost Control

    Competitors

    Technological change

    Globalization

    Customer

    ever changing needs

    Economical cycles

    Profit Goals

    Competitiveness standards

    Required performance

    September 2007 Alfonso Cornejo CM~SC 3

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    Organizational

    Complexity

    September 2007 Alfonso Cornejo CM~SC 4

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    Complexity Management

    New paradigm to understand thedynamic of organizational

    processes. Powerful approach to ensure highperformance and adaptation ofcorporation.

    As a result of structural change,organizational behavior improves.

    September 2007 Alfonso Cornejo CM~SC 5

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    Complexity

    Applications

    Strategy

    Organization

    Processes

    Metaphors Principles Applications

    Arie de Geus

    Living Company

    James Moore

    The Death of Competition

    Margareth Wheatley

    Leadership and New Science

    Michael Mc Master

    Intelligence Advantage

    Peter Sengue

    Stuart Kauffman

    Kevin Kelly

    Kees Van Der Heijden

    Scenarios

    Peter Schwartz

    The Art of the Long View

    SPM

    Archetypes

    Scenario Planning

    Interactive

    Management

    Structural

    Change

    Genetic AlgoritmsJOHN DEERE

    CEMEX CaseBordering on Chaos

    There are stranger places to see thelatest in complexity theory in action, but

    delivering cement in Mexico is apretty good start.

    By Peter Katel

    CEMEX

    September 2007 Alfonso Cornejo CM~SC 6

    http://images.google.com.mx/imgres?imgurl=http://images.amazon.com/images/P/0195111303.01.LZZZZZZZ.jpg&imgrefurl=http://reader2.com/tag/emergence&h=500&w=321&sz=29&hl=es&start=5&sig2=NiNrASjvTGErI9P24ZD0SQ&um=1&tbnid=DsrwCQ-u7doftM:&tbnh=130&tbnw=83&ei=CwzmRrGMEqKwggPF38CkDQ&prev=/images?q=at+home+at+the+universe&svnum=10&um=1&hl=es&rlz=1T4SPDA_enMX237MX237&sa=Nhttp://www.amazon.com/gp/product/images/0385476752/ref=dp_image_0/103-2232247-2869445?ie=UTF8&n=283155&s=bookshttp://images.google.com/imgres?imgurl=http://www.essentialbusinessbooks.com/uploaded_images/reviewpic1085thdiscipline-773365.jpg&imgrefurl=http://www.essentialbusinessbooks.com/2006/10/fifth-discipline-peter-m-senge.html&h=678&w=442&sz=104&hl=en&start=4&sig2=2hBi-1AMeQN0IkchcEsI-A&um=1&tbnid=kokrHeg7q5X7OM:&tbnh=139&tbnw=91&ei=OgvmRsCCFsLgiwHByPmBDA&prev=/images?q=peter+senge&svnum=10&um=1&hl=en&sa=N
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    Complexity

    Do we look desorder......?

    ...or the Order behind Desorder......?

    Conflict

    Lack of priority

    Flaws

    Misalignment Limited resources

    Entropy

    Structures

    Behaviors

    September 2007 Alfonso Cornejo CM~SC 7

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    Complexity

    The complexity and chaos that live within the organization is not

    a dice game, the situations leading to chaos are perfectly

    predictable if we pay close attention to those variables that tend

    either to increase or diminish them. We will mention a typical

    situation: One company acquires a new and numerous standardized

    truck fleet from only one supplier for the delivery of their

    products. To accomplish the repairs, parts handling, and spareparts control, it requires ability and learning development that

    must be accumulated by the team of people that is in charge of the

    product distribution technology.

    Two years later, due to the obligations that a top executive has,

    a great amount of units is bought again, but from a differentsupplier. Comments are not needed to know that the required effort

    within the organization for the management, tracking and control

    of, although apparently two similar technologies, needs an

    abundant waste of energy, an additional talent display and a more

    complex management for a situation that had already been

    stabilized.

    September 2007 Alfonso Cornejo CM~SC 8

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    How to deal with every day

    Complexity ?

    7 8 1 1 5

    12 10 3 5 4

    9 9 7 7 ......

    ?

    Low sales...

    Rejected products...

    Production delays...

    Unsatisfied Customers....

    Fails on communication..... Demotivated people ....

    Hurries.....

    Etc.... ?September 2007 Alfonso Cornejo CM~SC 9

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    Types of Complexity

    a) Origin Complexity:

    Due to original company characteristics,by example. 3M (innovation) vs Budweiser(logistics).

    b) Residual Complexity:

    Related with the everyday operation ofthe system, i.e. conflict, orderscancelation, lack of raw material,personnel, turnover, etc.

    c)Provoked Complexity:

    Generated by particular, political or

    ego center decisions instead of groupconsensus, i.e. to acquire wrongtechnology, to make inadequateexecutives selections, to launch tomarket new products based on incompleteanalysis, etc.

    May 2001 Alfonso Cornejo Alvarez CM~SC 10

    .

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    Effect of a bad decision

    May 2001 Alfonso Cornejo Alvarez CM~SC 11

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    System Capacity to Manage

    Complexity

    Everything that happens within the organization consumes energyand it must be taken into account that the energy must be dosedand not be used indiscriminately. Making efficient and effectiveuse of the resources is translated in the capacity to properlymanage the complexity of the situation.

    In order to manage complexity the proper capacity is required

    (Variety and Ability) from each element to attend the systemdemand.

    The System Capacity is optimum when the emergent properties areproperly made use of.

    When the system components do not fulfill their roles and theirfunctional expectations about them excess pressure is generatedin the system which manifests itself in an efficiency and effectiveness loss, reducing the parts orientation because ofthe secondary effects that are provoked.

    Complexity is a very particular situation reality that we mustunderstand and manage. Its proper management requires severalobservers (which form part of the complexity) that share theShared Map reality in order to understand and manage it.

    September 2007 Alfonso Cornejo CM~SC 12

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    System Capacity to Manage

    Complexity

    September 2007 Alfonso Cornejo CM~SC 13

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    StructureProcess Model

    SPM

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    Need of alternative

    perspectives

    Improvement approaches have come and gone and still it seems that

    we are unaware of the possible effects of our acts, we dont have

    identified levering points nor the key variables to manage the

    organization conduct. All of this is due to the fact that many

    tools have been developed (with great improvement potential) to

    attack in an isolated and independent way parts of the system.

    Nevertheless, as any other strong drug, we forget the lateraleffects when applying the antidote, and all this in non

    controlled situations may be delicate for the organization.

    In fact it is still common practice to attack the symptoms of the

    problematic in the organizations without properly questioning if

    we have reached the bottom of the situation. We havent realizedthat everything that happens within the organization is

    interconnected and when we attack one variable it generates

    effects in other parts of the system. If this is not taken care

    of, we can lose control of the system.

    September 2007 Alfonso Cornejo CM~SC 15

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    Need of alternative

    perspectives

    Also, it has been common practice to try to improve anorganization from within its processes and not from itsstructure, when the latter is the one who generates the rules forpossible actions to the processes. We had mistakenly searchedattacking the chaos and organizational complexity throughimprovement processes without questioning which structures weregenerating the disorder.

    After all, what is the organization?, but a chess board where thefigures live through events under certain rules and a squaredboard. On one hand, the board and the game rules are at the sametime the structure that defines the game to be played and itspossibilities, and on the other hand, the processes are the placethat are gradually generating the systems dynamic. And here iswhere the cycle ends because when the processes occur graduallythey modify little by little the structure of the system, justlike the water drop that graves the hardest rock as time goes by,and deforms it by the effect of a repetitive event.

    .

    May 2001 Alfonso Cornejo Alvarez CM~SC 16

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    The Need for a Model of

    Complexity Management

    Organizational

    Behavior and Conducts...

    ...are the result of

    different interacting

    structures, forms,

    patterns

    Relations, paradigms,

    principles, etc.

    We can separate

    current situations

    that we observe and

    live in a model ofpolarities:

    1.- Complex conducts

    2.- The variables that

    generate these complex

    behaviors

    September 2007 Alfonso Cornejo CM~SC 17

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    Structure Process Model

    and Chess...

    Board

    Rules of the Game

    Characteristicsof pieces

    Relationshipsbetween pieces

    Plays &Possibilities

    September 2007 Alfonso Cornejo CM~SC 18

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    Which set of structures

    generate the processes?

    S1

    S2

    S3

    S4

    S5

    S6

    S7

    P1

    P2

    P3

    Structures Processes

    September 2007 Alfonso Cornejo CM~SC 19

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    Structure Process Model (SPM)

    Structures Processes

    System Frontier

    Environment Environment

    Struct Proc

    September 2007 Alfonso Cornejo CM~SC 20

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    Structure Process Model (SPM)

    Structure and Processes is a universal duality; it is the form and

    function. Is the dancing relation of two virtual poles with dynamic

    movement for any system at any level of the universe, from the atom

    up to galactic cumulus. One requires from the other to exist, andsince there are no processes if there is no structure, nor

    structure without processes. We can imagine the structure-processes

    model as two separate entities but united through bonds which

    connect both and are used to feedback their effects and modify

    their form through time.

    Structures Processes

    System Frontier

    Environment Environment

    Struct Proc

    September 2007 Alfonso Cornejo CM~SC 21

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    Structure Process Model

    (SPM)

    On how many repeated occasions we were faced trying toimplant a change in an organization, whether is calledquality program, leadership, productivity, team work, etc.(processes). The problem is that we never were aware thatwe were trying to change the organization.

    Now it is clear that in the majority of cases is notpossible to modify processes attacking the processes. Itis necessary to adjust, create or modify the structure(may be policies, procedures, game rules, roles, etc.) inorder to provoke the emergence of processes required bythe organization. This is why it is important to discover

    the system natural levering points, that is, places wherewe can stimulate the variable with a minimum effort andgreat results can be achieved.

    September 2007 Alfonso Cornejo CM~SC 22

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    Structure Process Model

    (SPM)

    Chaos, complexity, lack of control, are concepts which we have been exposed to without

    knowing what produces them. Understanding the organizational dynamic seems to be

    unreachable because the quantity of dynamic variables involved and the quantity of

    possible states that are generated. Nevertheless, The Structure-Process Model allows us

    to see things from a different viewpoint, it allows us to step further into the Chaos

    and Complexity Management, in a world where the multiplicity of states darkens our

    vision and hinders our way to the predictability of future events.

    Some of the most important principles and properties of The Structure-Process Model are

    the following:

    The systems structure generates its own processes

    The processes through time modify the systems structure, rising this way another

    structure... which generates another kind of processes...and so on.

    Changes in the Structure modify the processes and in the same way even the minimal

    change in processes has an effect on the structure.Solid and aligned structures allow controlled processes. If the structural elements

    lack solidity then it will be easier that the processes modify the structure.

    The greater influence actors can modify the structure and the processes in order to

    achieve the stability level that satisfies the interests of the groups with greater

    influence on the system.

    September 2007 Alfonso Cornejo CM~SC 23

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    Structure Process Model

    3 Levels (organization)

    Organizational

    Cultual

    Individual

    Structure Process

    Process

    Process

    Structure

    Structure

    September 2007 Alfonso Cornejo CM~SC 24

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    Structure-Process Model

    Organization level

    S P

    Organization

    Culture

    Individual

    S P

    P

    P

    S

    S

    September 2007 Alfonso Cornejo CM~SC 25

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    Culture

    One of the most important phenomena yet not definedbut which we can understand under the Structure-Process Model is that of the Organizational Culture.

    This variable has always been extremely complex tocomprehend and because of that there is a greatnumber of definitions trying to structure it underdifferent criteria and viewpoints, all of them validand rich in possibilities for its analysis.

    However, Im convinced that the organizationalculture contains both elements of duality and from

    this perspective it may be perfectly understandablefor managing it within the organization, and in thisway it may not be seen as a caprice of human groupswho exchange ideas, values and conduct codes to rulethe behavior which characterize it.

    September 2007 Alfonso Cornejo CM~SC 26

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    Structure-Process Model

    Cultural level

    S P

    Organization

    Culture

    Individual

    S P

    P

    P

    S

    S

    September 2007 Alfonso Cornejo CM~SC 27

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    Structure-Process Model

    Individual level

    S P

    Organization

    Culture

    Individual

    S P

    P

    P

    S

    S

    September 2007 Alfonso Cornejo CM~SC 28

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    Structural

    Change

    September 2007 Alfonso Cornejo CM~SC 29

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    Design

    One crucial point for any system itshis own design, because it is

    precisely at this moment in which its

    structure is molded and defined and

    so, the capacity to trigger the

    possibilities in its processes are

    created.

    The possibilities from whether the

    organization will be successful or not

    depend from now on. In fact a badly

    designed system is a costly system to

    manage, because it is a system where

    the entropy starts to grow without

    measure and eventually it may make the

    organization lose its capacity to

    create positive cycles.

    September 2007 Alfonso Cornejo CM~SC 30

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    I. Current Situation

    Diagnostic of currentobserved processes.

    Structures thatgenerate the current

    processes Current situation

    Observed environment: competitive

    environment characteristics that

    affect organizational dynamics.

    September 2007 Alfonso Cornejo CM~SC 31

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    II. Desired Situation

    Profile of required

    processes in order to

    maintain competitive

    edge.

    Structures requiredare identified to

    support the new

    organizational

    processes.

    Desired situation

    Change Perspectives: Environmental

    Trends and new Change Perspectives

    that trigger new organizational

    atitudes and behaviors

    September 2007 Alfonso Cornejo CM~SC 32

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    III. Structural Change

    May 2001 Alfonso Cornejo Alvarez CM~SC

    Required changes are implementedto ensure the appearing of new

    organizational process, and as a

    consequence, desired behaviors and

    patterns emerge.

    Detailed action plan in order to

    implement Structural Changes

    required, involving differentorganizational areas (Technological,

    Administrative, Cultural and Human).

    S P

    33

    Structural Change

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    IV. Learning

    A learning about the performance

    of processes is carried out,

    Structural adjustments are made,and a new stage for organizational

    adaptation is established..

    New processes and behaviors are

    observed and measured in operation in

    order to detect effectiveness ofStructural Change previously planned.

    Learning

    September 2007 Alfonso Cornejo CM~SC 34

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    Organizational Complexity

    Among other things, the Structure- Process Model may support the

    organization with:

    Environment Analysis and its repercussion on the Organization

    The diagnostic of the organization as a whole, as an Open

    System and exchanging energy and information with its

    Environment.

    Its capacity to adapt to its Environment. Evaluate its structures vs. its the must be state

    Evaluate its fundamental processes.

    Evaluate the Organization Chronological Age as a function of

    the rigidity of its Structures.

    Detect the greater influence Structures within the

    Organizational Culture. Detect how the Culture influences different Processes types

    within the Organization and how it affects the Organization

    Structures.

    The Organization Attractor effect: Vision

    September 2007 Alfonso Cornejo CM~SC 35

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    The importance of Design

    All the organizations are perfectly

    designed to obtain the results that theygenerate

    September 2007 Alfonso Cornejo CM~SC 36

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    If there is not Structural Change

    there wont be significant andlasting change.......

    Structures Processes

    System frontier

    Environment Environment

    Struct Proc

    September 2007 Alfonso Cornejo CM~SC 37

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    The Book

    Complejidad y Caos: Gua para la

    Administracin del Siglo XXI

    Complexity and Chaos: Guide for XXI Century

    Management

    You can download or read the book here:

    www.structural-change.com

    http://www.eumed.net/cursecon/libreria/2004/aca/aca.htm

    September 2007 Alfonso Cornejo CM~SC 38

    http://www.structural-change.com/http://www.eumed.net/cursecon/libreria/2004/aca/aca.htmhttp://www.eumed.net/cursecon/libreria/2004/aca/aca.htmhttp://www.structural-change.com/http://www.structural-change.com/http://www.structural-change.com/http://www.structural-change.com/http://www.structural-change.com/
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    Alfonso Cornejo

    [email protected]

    www.structural-change.com

    www.structural-change.jimdo.com

    S t b 2007 Alf C j CM SC 39