Scaling to satiate demandAkash Garg, CTO of hi5 Networks, Inc.

Sandy Jen, Co-founder and VP of Engineering of Meebo

Jeremiah Robison, Chief Technology Officer at Slide

Jonathan Heiliger, VP of Technical Operations, Facebook

Lew Moorman, CMO of Rackspace

Raj Patel, VP Network Systems & Storage Engineering, Yahoo

How much of scalability is architecture, and how much is throwing servers at the problem?

When’s it broken?

When did you know your first architecture was broken?

Too many moving parts?

How do two systems like Slide and Facebook figure out where the problems are?

Off-the-shelf vs. custom

Did you roll your own?

Do you regret it?

What else needs to scale as you grow?

Customer support

Hacker attention and DDOS mitigation

Spam and social engineering

Community management and moderation

How should we handle the fallout?

How should a popular service handle PR and communication with the community when the cracks start to show?

Building on clouds

Have you used on-demand resources?

Where has this bitten back?

Fix the protocols, or keep building?

Video

Flash player

HTML

HTTP

TCP

IP

Content

Overhead

How do you know how much juice is left?

What’s the role of standardization?

How do standardization and processes play a role in scaling your sites?

Is ops cool again?

Acquisitions, anyone?

How do you integrate new sites into the fold?

Do you need to port/rewrite them?