How to Submit Press Releases to Online PR News

for Maximum SEO Value

1. Create a Free Account

By clicking the “Register” tab

… or by selecting one of the “submit press release” buttons

2. Explore Your New Admin Dashboard

Now you can upload a new press release!

After verifying your email address, you’ll login to your new administrator dashboard.

3. Enter Your Press Release Title and Summary

•  For optimal SEO results, use your keywords in your title and summary

•  For optimal visibility results, craft a title and summary that evokes reader interest and encourages them to click through

Select a category that best represents the topic of your press release. This way, publishers will find your press release why doing a category search for their target topics

Why Use Keywords in Your Title?

At Online PR News, press release pages are designed for search engine optimization. Your PR title will become the title tag of the page where your PR “lives.”

The title tag is a very important factor in SEO. It tells the search engines about the content of the page so they understand which keywords the page should appear under…

TitleTag

4. Enter The Main Text of Your Press Release

•  Enter your location at the beginning of your release. This helps improve local search results.

•  Use at least 3 keyword phrases in your press release. These can be turned into important anchor text links in a future step…

Anchor text is a critical part of your SEO strategy. It tells search engines about the context of the information they’ll find on the other end of the link…

5. Use Quotes in Your Press Release Body

•  Any text within double quote marks will be displayed as a large pull quote in the published press release.

•  If you have more than one quote in the press release, the featured quotes will rotate each time the page is reloaded.

•  Pull quotes can enhance the aesthetic value of your PR and entice viewers to read more...

Use single quote marks rather than double quote marks if you do NOT want the text between to appear in the pull quote

6. Upload An Image •  Browse and select an image

from your computer to upload.

•  Enter a brief description of the image in the “image summary” box.

•  The image will be displayed within your published press release.

•  A picture works to evoke interest in your press release and showcase your product, logo, or smiling face!

Or…Upload A Slideshare Slideshow, YouTube Video or

Google Video

•  Copy the ‘embed code’ from your Slideshare slideshow or YouTube/Google video

•  Readers will be able to interact with your slideshow or video right on the page!

7. Define Your Anchor Text Links •  Enter three of the

keyword phrases you used in your press release (these will become your anchor text links).

•  Enter the links where you want each anchor to lead (remember to include the http:// prefix!)

•  When published, your anchor text links will be live! The anchor text link feature

is only available with the $6 SEO upgrade

8. Enter Your Media Contact Information

By entering your contact information, customers, media, bloggers, potential partners, and web publishers will know how to reach you if they have questions or wish to make a purchase

9. Enter the Webpage You Wish to Display in the iFrame

Readers can navigate to your site right from the press release!

If you prefer that readers see a specific page at the bottom of your press release, enter that exact URL in the media contact information.

10. Upgrade and/or Preview Your Press Release

Upgrading your press release for $6 ‘turns on’ a variety of SEO features including:

•  Anchor text links

•  Ad-Free page

•  Inclusion in the site’s Google News feed

By clicking “Preview and Continue,” you’ll be able to preview your press release before submitting…

11. Preview, Edit, or Submit Your Press Release

Here, you’ll see how your press release will look live. You can either make edits to your press release or submit your press release.

You won’t see the anchor text links in this step, but if you’ve upgraded, they will appear on the live version

12. 24-Hour Review Process

Once your press release is submitted, it is reviewed by a team of real people to ensure that it is not “spam” and has a valid news angle.

Once approved, your press release is live and you receive an email notification.

Ways To Promote Your Press Release

•  Bookmark your press release on your favorite social media sites using the social bookmarking icons at the bottom of your published PR.

•  Create a “press release” or “news” section on your website. Add you’re the title and summary of your press releases and link to the full press release at Online PR News to read more.

•  Send an email to current clients or potential leads directing them to your press release, or link to your press releases in your monthly newsletter.