“successful flash games” (seth de koning, jaludo)

Flashgamm Kyiv 10 dec. 2011

Overview

1 Jaludo2 Market developments3 Succesful (Flash) games4 Indy developers & Jaludo

Where people come to play

Jaludo2006 The Netherlands

66 Casual gaming portals & communities

28 Languages

40 Million unique gamers every month

Offices in Amsterdam, Rijssen and Beijing

Market developmentsMobile gamesNew platform, new content, our gamers

Gamer is king

Cross platformGamer is kingPlay everywhere Digital game distribution

Within the game revenuesRevenue share new model ( cpm, cpc, cpl, cpa, cps,cpi )Partnerships game developers & distributors

Content abundanceFind engagement and success factors, be creative, focus on 1 platformRevenue share and licensing

LoyaltyPortals become communitiesOffer service, added value, social currencyFilter and advice, listen and improve

Market developments

Gamer is king

SocialGames become social communities and multiplayerJaludo new social layer 1st of March 2012

FlashHTML 5 will become dominant within 2 yearsIn the mean time make your flashgames mobile

Market developments

Games become multiplayer

Criteria for successful flash gamesIntro

NamingOriginality

Use of existing I.P.Graphitcs

Difficulty, learning curve and goals

ControlsMusic and Sounds

Level Sharing

IntroNaming

UniqueSeo

Criteria for successful flash games

OriginalityComtemporary approach: Presidential elections, bush royal rampage


Originality

OriginalityRemake the classic: Pacxon

Originality


Originality Seasonal: Chistmas pacxon


Originality

OriginalityMaking use of cute animals: Snowdrift


Originality

OriginalityHumourAfrican Detroit Cup

Originality


Use of existing I.P.Spongebob / Scooby Doo


Use of existing I.P.

PhysicsThe Balance Game / Ragdoll game


Physics

GraphicsShift


Graphics

Difficulty, Learning curve and goals:Age of War, Skywire 2, combine platform for highscores etc.

Difficulty, learning curve and goals


Use of mouse and/or keyboard:Christmas pacxon, keyboard ingame, mouse when game over

Use of mouse and/or keyboard


Music and Sounds:Stuntbike MX, Snowdrift


Music and Sounds

Overview audience:

‘speeleiland’ concept: 16-‘gamesclub’ concept: 16+‘mary’ concept: Girls & moms

Successful flash games at Jaludo

A small selection:

Swords and SandalsBubble TroubleAge of WarSnowdriftBombermanMy sweet dog


Swords and SandalsUnique environment, roman empire timesUnique characters being used in all the sequels

Good learning curveGood graphicsFunny elementsFirst games in these series were most successful.


Swords and sandals

Bubble Trouble:Fun agility game with a very good learning curve in it.

Easy to start playing, you’re quickly engaged with this game.

Good learning curve.Using the same game mechanics for the sequels


Bubble Trouble

Age of War:Start with easy weapons, lot’s of upgradesYou characters evolve in time.You’ll have a massive army at the end of the game


Age of war

Snowdrift:Use of adorable pinguins and snowmanVery good musicGood use of keyboard when gameoverGood learning curve

Many levels


Snowdrift

Bomberman:Social game which you play live to other playersGoal is to compete other playersGameplay is easy and you’ll learn quick

Over 500m gameplays

Bomberman


My Sweet Dog:Cute characterPlayer is engaged in taking careIn other sequels same character Good Music and Sounds

Over 50m gameplays


My sweet dog

Trends of (flash) game development

Past- Advertising- Reach of gameplays- Focussed on desktop browser

Future- Ingame purchases; making direct money- Strong growth of social and mobile platforms- Games are more result driven,

Think how you want to make money on your game!

Making direct money

Trends of (flash) game development

What are users buying?

Future of (flash) game development

The future of (flash) game development

Which market to focusrevenue, fragmentation, distribution channel

Which technology to use + CPU influences (script vs C+)?HTML5, AIR, Unity, Unreal Engine

Less development more iterationsDo your analyticsRisk managementUnique charactersExecution vs. Ideas


Execution VS. Ideas

Distribute wisely

Making use of the right technology

Original and creative

Revenue share and licensing


Making use of the right technology

Indy Developer & Jaludo

We look for partners to co-develop for our game communities

We can offer:Reach, revenu’s, advice and api’s, Co-development and co-marketing Sponsoring or promoting unique ideasLiscensing and mediaplanning, Ingame advertising and sponsored partnerships

We look for: New games, new techniques and especially for new partnerships

With 66 game communities in 28 languages and40 million unique monthly gamers!

Seth de Koning

“successful flash games” (seth de koning, jaludo)

Entertainment & Humor