summary report film tracking study mexico n t... · confidential summary report february 23, 2006...

CONFIDENTIAL

Summary Report

February 23, 2006 09:56:24 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico -

Film Tracking Study MexicoTracking Summary Field Dates: February 19 - February 21, 2006WEIGHTED Int'l Territory: Mexico

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

CASANOVA BVI 4% 54% 30% 56% 9% 19% 41% 12% 7% 20% 14%

CONQUISTA, LA (NEW WORLD, THE) Other 0% 23% 25% 55% 4% 14% 42% 11% 2% 9% 7%

HOMBRE PELIGROSO, UN (LORD OF WA... GSISA 1% 37% 31% 60% 2% 18% 39% 11% 4% 13% 12%

TRES ENTIERROS DE MELQUIADES ES... SPRI 0% 21% 37% 66% 3% 13% 33% 17% 2% 8% 7%

OPENING NEXT WEEK

FIREWALL (WRONG ELEMENT, THE) WB 1% 26% 21% 60% 7% 11% 37% 12% 1% 8% -

INFRAMUNDO: LA EVOLUCIÓN (UNDER... SPRI 3% 52% 39% 62% 5% 25% 48% 12% 12% 27% -

RIMO DE UN SUEÑO (HUSTLE & FLOW) UIP 0% 5% 8% 18% 4% 3% 14% 19% 0% 1% -

SECRETO EN LA MONTAÑA (BROKEBA... Videocine 8% 60% 47% 61% 5% 32% 52% 6% 17% 35% -

OPENING IN TWO WEEKS

EL HOMBRE DEL CLIMA (THE WEATHE... UIP 1% 39% 23% 55% 11% 18% 43% 15% 8% 18% -

SECUESTRO EXPRESS BVI 0% 17% 22% 49% 8% 10% 33% 17% 0% 4% -

ÜLTIMAS VACACIONES, LAS (LAST HOL... UIP 0% 12% 17% 36% 12% 7% 25% 19% 0% 3% -

OPENING IN THREE WEEKS

AMORE POR CONTRATO (FAILURE TO ... UIP 0% 10% 19% 52% 13% 10% 34% 12% 1% 5% -

HOSTAL (HOSTEL) SPRI 0% 11% 48% 59% 0% 8% 22% 19% 2% 5% -

PAPA CON POCAS PULGAS, UN (SHAG... BVI 0% 15% 19% 50% 8% 7% 24% 23% 1% 5% -

UN HOMBRE EJEMPLAR (UN MUNDO M... Fox 0% 9% 13% 30% 4% 9% 25% 17% 1% 4% -

V FOR VENDETTA WB 0% 23% 37% 68% 4% 13% 36% 13% 3% 9% -

OPENING IN FOUR OR MORE WEEKS

FINAL DESTINATION 3 GSISA 0% 26% 27% 53% 15% 16% 35% 20% 3% 11% -

INSIDE MAN UIP 0% 12% 27% 56% 5% 16% 43% 10% 3% 9% -

NO ES OTRA PELÍCULA DE AMOR (DAT... Fox 0% 6% 20% 44% 8% 7% 20% 17% 0% 2% -

RESCATE EN LA ANTÁRTICA (EIGHT B... BVI 0% 9% 23% 49% 4% 7% 31% 15% 1% 2% -

SÓLO AMIGOS (JUST FRIENDS) Videocine 0% 14% 23% 38% 7% 7% 21% 17% 2% 7% -

CONFIDENTIAL

Summary Report


PREVIOUSLY RELEASED STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

BAMBI 2 BVI 29% 81% 12% 24% 25% 12% 24% 27% 4% 11% 6%

BANDIDAS Fox 40% 91% 17% 35% 19% 17% 36% 19% 6% 22% 12%

DESCENSO (DESCENT, THE) Videocine 20% 46% 13% 30% 14% 7% 25% 16% 5% 11% 7%

PANTERA ROSA, LA (PINK PANTHER, T... Fox 42% 94% 19% 33% 15% 19% 33% 16% 7% 23% 15%

RUMOR HAS IT WB 17% 43% 27% 49% 7% 17% 39% 12% 5% 15% 9%

SYRIANA WB 8% 43% 28% 53% 7% 14% 34% 13% 2% 10% 9%

CONFIDENTIAL

Summary Chart


Film Tracking Study MexicoKey Tracking Measures Chart Field Dates: February 19 - February 21, 2006Among Opening Films Int'l Territory: Mexico

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

CASANOVA BVI

4%54%

30%7%

CONQUISTA, LA (NEW WOR... Other

0%23%

25%2%

HOMBRE PELIGROSO, UN (... GSISA

1%37%

31%4%

TRES ENTIERROS DE MEL... SPRI

0%21%

37%2%

CONFIDENTIAL

Summary Chart



ONE WEEK OUT

FIREWALL (WRONG ELEME... WB

1%26%

21%1%

INFRAMUNDO: LA EVOLUC... SPRI

3%52%

39%12%

RIMO DE UN SUEÑO (HUST... UIP

0%5%

8%0%

SECRETO EN LA MONTAÑ... Videocine

8%60%

47%17%

TWO WEEKS OUT

EL HOMBRE DEL CLIMA (... UIP

1%39%

23%8%

SECUESTRO EXPRESS BVI

0%17%

22%0%

ÜLTIMAS VACACIONES, LA... UIP

0%12%

17%0%

CONFIDENTIAL

Summary Chart



THREE WEEKS OUT

AMORE POR CONTRATO (F... UIP

0%10%

19%1%

HOSTAL (HOSTEL) SPRI

0%11%

48%2%

PAPA CON POCAS PULGAS... BVI

0%15%

19%1%

UN HOMBRE EJEMPLAR (... Fox

0%9%

13%1%

V FOR VENDETTA WB

0%23%

37%3%

CONFIDENTIAL

Summary Chart



FOUR OR MORE WEEKS OUT

FINAL DESTINATION 3 GSISA

0%26%27%

3%

INSIDE MAN UIP

0%12%

27%3%

NO ES OTRA PELÍCULA DE... Fox

0%6%

20%0%

RESCATE EN LA ANTÁRTIC... BVI

0%9%

23%1%

SÓLO AMIGOS (JUST FRIE... Videocine

0%14%

23%2%

CONFIDENTIAL

First Choice Report


Film Tracking Study MexicoFirst Choice Summary Field Dates: February 19 - February 21, 2006Among All Int'l Territory: Mexico

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 338 172 166 150 188 50 100 100 88 72 100 78 88 338 0*

SECRETO EN LA MONTAÑA (BROKEBACK... Videocine 17% 15% 19% 17% 16% 16% 18% 17% 16% 17% 14% 18% 19% 17% 0%

INFRAMUNDO: LA EVOLUCIÓN (UNDERW... SPRI 12% 16% 8% 11% 13% 6% 13% 16% 10% 17% 16% 5% 10% 12% 0%

EL HOMBRE DEL CLIMA (THE WEATHER ... UIP 8% 12% 4% 9% 7% 8% 9% 7% 7% 14% 10% 4% 3% 8% 0%

CASANOVA BVI 7% 2% 11% 9% 5% 4% 12% 6% 3% 3% 2% 15% 8% 7% 0%

PANTERA ROSA, LA (PINK PANTHER, THE) Fox 7% 8% 5% 7% 6% 8% 7% 7% 5% 8% 7% 6% 5% 7% 0%

BANDIDAS Fox 6% 9% 4% 8% 5% 8% 8% 4% 6% 10% 8% 6% 1% 6% 0%

DESCENSO (DESCENT, THE) Videocine 5% 6% 4% 1% 9% 0% 2% 7% 10% 3% 9% 0% 8% 5% 0%

RUMOR HAS IT WB 5% 2% 7% 6% 3% 10% 4% 5% 1% 3% 2% 9% 5% 4% 0%

HOMBRE PELIGROSO, UN (LORD OF WAR) GSISA 4% 6% 3% 2% 7% 4% 1% 5% 9% 4% 8% 0% 6% 5% 0%

BAMBI 2 BVI 4% 3% 5% 2% 6% 2% 2% 4% 8% 1% 4% 3% 8% 4% 0%

V FOR VENDETTA WB 3% 3% 2% 4% 2% 4% 4% 3% 1% 4% 3% 4% 1% 3% 0%

INSIDE MAN UIP 3% 1% 5% 3% 3% 4% 3% 2% 5% 1% 1% 5% 6% 3% 0%

FINAL DESTINATION 3 GSISA 3% 1% 5% 6% 1% 6% 6% 1% 0% 3% 0% 9% 1% 3% 0%

SÓLO AMIGOS (JUST FRIENDS) Videocine 2% 1% 2% 3% 1% 6% 1% 1% 0% 1% 0% 4% 1% 1% 0%

HOSTAL (HOSTEL) SPRI 2% 3% 0% 3% 1% 6% 1% 0% 1% 6% 1% 0% 0% 1% 0%

SYRIANA WB 2% 2% 2% 1% 3% 2% 1% 3% 2% 0% 3% 3% 2% 2% 0%

TRES ENTIERROS DE MELQUIADES ESTR... SPRI 2% 3% 1% 3% 2% 2% 3% 2% 1% 4% 2% 1% 1% 2% 0%

CONQUISTA, LA (NEW WORLD, THE) Other 2% 2% 3% 2% 3% 2% 2% 3% 2% 0% 3% 4% 2% 2% 0%

FIREWALL (WRONG ELEMENT, THE) WB 1% 2% 1% 0% 3% 0% 0% 1% 5% 0% 3% 0% 2% 1% 0%

RESCATE EN LA ANTÁRTICA (EIGHT BEL... BVI 1% 0% 1% 0% 1% 0% 0% 1% 1% 0% 0% 0% 2% 1% 0%

PAPA CON POCAS PULGAS, UN (SHAGGY... BVI 1% 1% 1% 0% 2% 0% 0% 2% 1% 0% 1% 0% 2% 1% 0%

AMORE POR CONTRATO (FAILURE TO L... UIP 1% 1% 2% 1% 2% 0% 1% 3% 1% 0% 1% 1% 3% 1% 0%

UN HOMBRE EJEMPLAR (UN MUNDO MAR... Fox 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 1% 1% 0%

ÜLTIMAS VACACIONES, LAS (LAST HOLID... UIP 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0%

NO ES OTRA PELÍCULA DE AMOR (DATE ... Fox 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 1% 0% 0% 0%

RIMO DE UN SUEÑO (HUSTLE & FLOW) UIP 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: February 19 - February 21, 2006Among All (cont) Int'l Territory: Mexico



BASE:TOTAL 338 172 166 150 188 50 100 100 88 72 100 78 88 338 0*

SECUESTRO EXPRESS BVI 0% 1% 0% 1% 0% 2% 0% 0% 0% 1% 0% 0% 0% 0% 0%

* DENOTES SMALL SAMPLE SIZE

First Choice Summary Field Dates: February 19 - February 21, 2006Open/Released Int'l Territory: Mexico



BASE:TOTAL 338 172 166 150 188 50 100 100 88 72 100 78 88 338 0*


CASANOVA BVI 14% 9% 17% 17% 11% 16% 17% 10% 11% 13% 7% 21% 15% 13% 0%


BANDIDAS Fox 12% 16% 8% 14% 11% 10% 16% 12% 9% 14% 17% 14% 3% 12% 0%

RUMOR HAS IT WB 9% 4% 14% 13% 6% 12% 13% 6% 6% 8% 1% 17% 11% 9% 0%

SYRIANA WB 9% 9% 11% 8% 11% 6% 9% 11% 11% 4% 12% 12% 10% 10% 0%




BAMBI 2 BVI 6% 6% 7% 3% 9% 4% 3% 6% 13% 4% 8% 3% 10% 7% 0%


CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: February 19 - February 21, 2006Among O/R Definitely Int'l Territory: MexicoAmong those going to the movies this weekend



BASE:TOTAL 114 62 52 48* 66 17* 31* 34* 32* 24* 38* 24* 28* 114 0*

CASANOVA BVI 17% 11% 21% 21% 12% 18% 23% 6% 19% 13% 11% 29% 14% 16% 0%



BANDIDAS Fox 12% 15% 8% 17% 8% 6% 23% 9% 6% 17% 13% 17% 0% 11% 0%

SYRIANA WB 11% 5% 19% 8% 14% 12% 6% 18% 9% 0% 8% 17% 21% 11% 0%

BAMBI 2 BVI 9% 10% 8% 6% 11% 6% 6% 6% 16% 13% 8% 0% 14% 9% 0%



RUMOR HAS IT WB 5% 3% 6% 8% 2% 6% 10% 0% 3% 8% 0% 8% 4% 4% 0%



First Choice Summary Field Dates: February 19 - February 21, 2006Among O/R Def/Prob Int'l Territory: MexicoAmong those going to the movies this weekend



BASE:TOTAL 240 124 116 108 132 39* 69 69 63 53 71 55 61 240 0*

CASANOVA BVI 15% 11% 19% 19% 12% 18% 19% 12% 13% 15% 8% 22% 16% 16% 0%


BANDIDAS Fox 12% 15% 9% 15% 11% 10% 17% 13% 8% 13% 17% 16% 3% 11% 0%


RUMOR HAS IT WB 10% 6% 13% 15% 5% 13% 16% 3% 6% 11% 1% 18% 8% 4% 0%

SYRIANA WB 10% 8% 13% 6% 14% 5% 7% 14% 13% 2% 13% 11% 15% 11% 0%

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: February 19 - February 21, 2006O/R Def/Prob (cont) Int'l Territory: Mexico



BASE:TOTAL 240 124 116 108 132 39* 69 69 63 53 71 55 61 240 0*



BAMBI 2 BVI 6% 7% 4% 3% 8% 3% 3% 4% 13% 6% 8% 0% 8% 9% 0%



How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


338 172 166 150 188 50 100 100 88 72 100 78 88 338 0*

Definitely 34% 36% 31% 32% 35% 34% 31% 34% 36% 33% 38% 31% 32% 34% 0%

Probably 37% 36% 39% 40% 35% 44% 38% 35% 35% 40% 33% 40% 38% 37% 0%

Not Sure 18% 16% 20% 17% 19% 14% 19% 22% 16% 14% 18% 21% 20% 18% 0%

Probably not 5% 5% 5% 5% 5% 6% 4% 5% 6% 7% 4% 3% 7% 5% 0%

Defintiely not 6% 6% 5% 6% 5% 2% 8% 4% 7% 6% 7% 6% 3% 6% 0%


CONFIDENTIAL

Segment Report


Film Tracking Study MexicoAudience Segment Field Dates: February 19 - February 21, 2006w/Overall Weighted Int'l Territory: Mexico

Film:

Release Date:

Field Dates:

AMORE POR CONTRATO (FAILURE TO... / UIP

March 17, 2006

February 19 - February 21, 2006

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

338 0% 10% 19% 52% 13% 10% 34% 12% 1% 5% - 2% 30% 22% 31% 22% 0%

PERSONS

13-17 50 0% 4% 0% 50% 50% 8% 32% 12% 0% 0% - 6% 0% 0% 0% 100% 0%

18-24 100 0% 8% 13% 38% 13% 9% 33% 15% 1% 4% - 1% 50% 13% 50% 13% 0%

25-34 100 0% 16% 38% 81% 6% 13% 40% 7% 3% 10% - 1% 25% 25% 19% 13% 0%

35-49 88 0% 8% 14% 29% 0% 8% 30% 11% 1% 3% - 0% 14% 57% 29% 14% 0%

Under 25 150 0% 7% 10% 40% 20% 9% 33% 14% 1% 3% - 2% 40% 10% 40% 30% 0%

25 Plus 188 0% 12% 30% 65% 4% 11% 35% 9% 2% 7% - 0% 22% 35% 22% 13% 0%

MALES

Males 172 0% 9% 7% 40% 20% 7% 26% 12% 1% 3% - 2% 20% 27% 40% 20% 0%

13-17 22* 0% 5% 0% 0% 100% 5% 14% 18% 0% 0% - 9% 0% 0% 0% 100% 0%

18-24 50 0% 8% 0% 25% 25% 6% 24% 18% 0% 4% - 2% 50% 25% 75% 0% 0%

Under 25 72 0% 7% 0% 20% 40% 6% 21% 18% 0% 3% - 4% 40% 20% 60% 20% 0%

25 Plus 100 0% 10% 10% 50% 10% 8% 29% 8% 1% 3% - 1% 10% 30% 30% 20% 0%

FEMALES

Females 166 0% 11% 39% 72% 0% 13% 43% 10% 2% 7% - 0% 33% 28% 17% 17% 0%

13-17 28* 0% 4% 0% 100% 0% 11% 46% 7% 0% 0% - 3% 0% 0% 0% 100% 0%

18-24 50 0% 8% 25% 50% 0% 12% 42% 12% 2% 4% - 0% 50% 0% 25% 25% 0%

Under 25 78 0% 6% 20% 60% 0% 12% 44% 10% 1% 3% - 1% 40% 0% 20% 40% 0%

25 Plus 88 0% 15% 46% 77% 0% 14% 42% 10% 3% 11% - 0% 31% 38% 15% 8% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BAMBI 2 / BVI

February 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 29% 81% 12% 24% 25% 12% 24% 27% 4% 11% 6% 15% 35% 40% 44% 17% 7%

PERSONS

13-17 50 24% 80% 8% 15% 25% 6% 16% 24% 2% 6% 4% 22% 48% 45% 50% 10% 0%

18-24 100 26% 75% 9% 20% 36% 10% 20% 39% 2% 9% 3% 8% 31% 33% 48% 16% 8%

25-34 100 26% 86% 14% 22% 23% 13% 20% 26% 4% 12% 6% 14% 28% 38% 40% 19% 2%

35-49 88 40% 84% 18% 38% 11% 19% 39% 11% 8% 16% 13% 19% 41% 49% 39% 23% 19%

Under 25 150 25% 77% 9% 18% 32% 9% 19% 34% 2% 8% 3% 12% 37% 37% 49% 14% 5%

25 Plus 188 32% 85% 16% 29% 18% 16% 29% 19% 6% 14% 9% 16% 34% 43% 39% 21% 10%

MALES

Males 172 30% 81% 5% 19% 26% 6% 20% 27% 3% 8% 6% 16% 36% 36% 44% 19% 9%

13-17 22* 23% 77% 0% 0% 29% 0% 5% 32% 0% 0% 5% 27% 35% 35% 65% 0% 0%

18-24 50 18% 74% 3% 14% 38% 4% 16% 38% 2% 10% 4% 12% 32% 30% 38% 16% 5%

Under 25 72 19% 75% 2% 9% 35% 3% 13% 36% 1% 7% 4% 16% 33% 31% 46% 11% 4%

25 Plus 100 38% 86% 7% 24% 20% 8% 25% 21% 4% 9% 8% 16% 38% 40% 42% 23% 13%

FEMALES

Females 166 28% 81% 21% 31% 21% 20% 29% 24% 5% 14% 7% 13% 33% 45% 43% 17% 7%

13-17 28* 25% 82% 13% 26% 22% 11% 25% 18% 4% 11% 4% 17% 57% 52% 39% 17% 0%

18-24 50 34% 76% 16% 26% 34% 16% 24% 40% 2% 8% 2% 4% 29% 37% 58% 16% 11%

Under 25 78 31% 78% 15% 26% 30% 14% 24% 32% 3% 9% 3% 8% 39% 43% 51% 16% 7%

25 Plus 88 26% 84% 26% 35% 15% 25% 33% 17% 8% 19% 10% 17% 28% 47% 36% 18% 7%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BANDIDAS / Fox

February 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 40% 91% 17% 35% 19% 17% 36% 19% 6% 22% 12% 20% 35% 71% 39% 20% 14%

PERSONS

13-17 50 44% 82% 15% 32% 20% 16% 36% 16% 8% 20% 10% 26% 41% 61% 41% 12% 10%

18-24 100 31% 93% 20% 39% 19% 20% 39% 19% 8% 25% 16% 14% 34% 73% 33% 15% 13%

25-34 100 42% 94% 17% 36% 19% 19% 37% 20% 4% 21% 12% 18% 30% 71% 40% 29% 13%

35-49 88 49% 92% 14% 31% 19% 13% 31% 19% 6% 19% 9% 25% 37% 74% 44% 22% 20%

Under 25 150 35% 89% 19% 37% 19% 19% 38% 18% 8% 23% 14% 18% 37% 69% 36% 14% 12%

25 Plus 188 45% 93% 15% 34% 19% 16% 34% 20% 5% 20% 11% 21% 33% 73% 42% 26% 16%

MALES

Males 172 40% 91% 17% 37% 20% 17% 38% 19% 9% 20% 16% 19% 37% 67% 44% 21% 12%

13-17 22* 45% 82% 11% 33% 17% 14% 41% 14% 9% 14% 5% 27% 50% 61% 33% 11% 11%

18-24 50 28% 88% 18% 39% 18% 18% 40% 18% 10% 20% 18% 18% 34% 73% 34% 11% 7%

Under 25 72 33% 86% 16% 37% 18% 17% 40% 17% 10% 18% 14% 20% 39% 69% 34% 11% 8%

25 Plus 100 44% 94% 18% 37% 21% 18% 37% 21% 8% 21% 17% 19% 35% 66% 51% 28% 14%

FEMALES

Females 166 42% 92% 16% 33% 18% 17% 33% 19% 4% 23% 8% 19% 33% 75% 35% 20% 17%

13-17 28* 43% 82% 17% 30% 22% 18% 32% 18% 7% 25% 14% 25% 35% 61% 48% 13% 9%

18-24 50 34% 98% 22% 39% 20% 22% 38% 20% 6% 30% 14% 10% 35% 73% 33% 18% 18%

Under 25 78 37% 92% 21% 36% 21% 21% 36% 19% 6% 28% 14% 15% 35% 69% 38% 17% 15%

25 Plus 88 47% 92% 12% 30% 16% 14% 31% 18% 1% 19% 3% 23% 31% 80% 32% 23% 19%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CASANOVA / BVI

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 4% 54% 30% 56% 9% 19% 41% 12% 7% 20% 14% 5% 47% 33% 50% 16% 4%

PERSONS

13-17 50 8% 68% 32% 59% 9% 24% 44% 8% 4% 26% 16% 14% 53% 35% 62% 15% 3%

18-24 100 5% 54% 39% 63% 9% 24% 46% 16% 12% 26% 17% 1% 50% 39% 52% 15% 6%

25-34 100 3% 49% 27% 57% 8% 13% 37% 11% 6% 15% 10% 6% 47% 29% 53% 14% 2%

35-49 88 2% 50% 27% 50% 7% 16% 40% 11% 3% 13% 11% 4% 36% 30% 36% 20% 5%

Under 25 150 6% 59% 36% 61% 9% 24% 45% 13% 9% 26% 17% 5% 51% 38% 56% 15% 5%

25 Plus 188 3% 49% 27% 54% 8% 14% 38% 11% 5% 14% 11% 5% 42% 29% 45% 17% 3%

MALES

Males 172 2% 51% 18% 49% 13% 12% 37% 15% 2% 12% 9% 4% 49% 26% 56% 13% 5%

13-17 22* 5% 68% 20% 47% 20% 14% 32% 14% 0% 18% 23% 9% 73% 47% 67% 13% 7%

18-24 50 2% 42% 14% 38% 19% 12% 30% 22% 4% 12% 8% 2% 43% 19% 57% 14% 5%

Under 25 72 3% 50% 17% 42% 19% 13% 31% 19% 3% 14% 13% 4% 56% 31% 61% 14% 6%

25 Plus 100 1% 51% 20% 55% 8% 11% 42% 11% 2% 11% 7% 5% 45% 24% 53% 12% 4%

FEMALES

Females 166 7% 57% 44% 65% 4% 26% 46% 10% 11% 27% 17% 6% 44% 39% 45% 19% 3%

13-17 28* 11% 68% 42% 68% 0% 32% 54% 4% 7% 32% 11% 17% 37% 26% 58% 16% 0%

18-24 50 8% 66% 55% 79% 3% 36% 62% 10% 20% 40% 26% 0% 55% 52% 48% 15% 6%

Under 25 78 9% 67% 50% 75% 2% 35% 59% 8% 15% 37% 21% 6% 48% 42% 52% 15% 4%

25 Plus 88 5% 48% 36% 52% 7% 18% 34% 11% 8% 17% 15% 5% 38% 36% 36% 24% 2%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CONQUISTA, LA (NEW WORLD, THE) / Other

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 23% 25% 55% 4% 14% 42% 11% 2% 9% 7% 3% 36% 36% 32% 17% 1%

PERSONS

13-17 50 0% 26% 23% 69% 8% 12% 50% 8% 2% 8% 10% 6% 62% 31% 8% 8% 0%

18-24 100 0% 21% 24% 43% 0% 17% 38% 16% 2% 10% 8% 3% 33% 24% 29% 19% 0%

25-34 100 0% 22% 36% 55% 0% 12% 35% 8% 3% 11% 9% 2% 32% 50% 36% 32% 5%

35-49 88 0% 23% 15% 60% 10% 15% 51% 10% 2% 7% 3% 0% 25% 40% 50% 5% 0%

Under 25 150 0% 23% 24% 53% 3% 15% 42% 13% 2% 9% 9% 4% 44% 26% 21% 15% 0%

25 Plus 188 0% 22% 26% 57% 5% 13% 43% 9% 3% 9% 6% 1% 29% 45% 43% 19% 2%

MALES

Males 172 0% 21% 25% 58% 3% 16% 46% 9% 2% 10% 9% 3% 33% 31% 42% 25% 3%

13-17 22* 0% 18% 0% 50% 0% 14% 50% 5% 0% 14% 9% 9% 50% 50% 0% 0% 0%

18-24 50 0% 22% 27% 45% 0% 20% 42% 14% 0% 10% 10% 6% 36% 18% 45% 27% 0%

Under 25 72 0% 21% 20% 47% 0% 18% 44% 11% 0% 11% 10% 6% 40% 27% 33% 20% 0%

25 Plus 100 0% 21% 29% 67% 5% 14% 47% 8% 3% 10% 8% 1% 29% 33% 48% 29% 5%

FEMALES

Females 166 0% 24% 25% 53% 5% 13% 39% 13% 3% 8% 6% 1% 38% 43% 25% 10% 0%

13-17 28* 0% 32% 33% 78% 11% 11% 50% 11% 4% 4% 11% 3% 67% 22% 11% 11% 0%

18-24 50 0% 20% 20% 40% 0% 14% 34% 18% 4% 10% 6% 0% 30% 30% 10% 10% 0%

Under 25 78 0% 24% 26% 58% 5% 13% 40% 15% 4% 8% 8% 1% 47% 26% 11% 11% 0%

25 Plus 88 0% 24% 24% 48% 5% 13% 38% 10% 2% 8% 5% 1% 29% 57% 38% 10% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DESCENSO (DESCENT, THE) / Videocine

February 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 20% 46% 13% 30% 14% 7% 25% 16% 5% 11% 7% 11% 38% 42% 47% 11% 6%

PERSONS

13-17 50 16% 42% 0% 29% 10% 2% 22% 8% 0% 6% 0% 18% 29% 24% 48% 5% 5%

18-24 100 14% 46% 9% 22% 30% 5% 23% 24% 2% 9% 6% 8% 39% 52% 46% 9% 7%

25-34 100 17% 37% 16% 35% 5% 6% 24% 16% 7% 13% 10% 5% 30% 32% 46% 16% 3%

35-49 88 35% 63% 20% 36% 4% 16% 33% 9% 10% 17% 11% 15% 44% 45% 58% 13% 9%

Under 25 150 15% 45% 6% 24% 24% 4% 23% 19% 1% 8% 4% 11% 36% 43% 46% 7% 6%

25 Plus 188 26% 49% 18% 36% 4% 11% 28% 13% 9% 15% 11% 10% 38% 40% 53% 14% 7%

MALES

Males 172 25% 52% 16% 34% 8% 9% 27% 12% 6% 14% 9% 12% 40% 40% 56% 13% 4%

13-17 22* 9% 41% 0% 11% 11% 0% 9% 5% 0% 5% 0% 22% 44% 22% 56% 0% 11%

18-24 50 14% 40% 15% 35% 20% 8% 30% 22% 4% 12% 8% 12% 50% 55% 30% 15% 0%

Under 25 72 13% 40% 10% 28% 17% 6% 24% 17% 3% 10% 6% 15% 48% 45% 38% 10% 3%

25 Plus 100 34% 60% 18% 37% 3% 11% 30% 9% 9% 17% 11% 11% 37% 38% 65% 15% 5%

FEMALES

Females 166 16% 42% 10% 27% 19% 7% 24% 19% 4% 10% 7% 8% 33% 43% 43% 9% 9%

13-17 28* 21% 43% 0% 42% 8% 4% 32% 11% 0% 7% 0% 14% 17% 25% 42% 8% 0%

18-24 50 14% 52% 4% 12% 38% 2% 16% 26% 0% 6% 4% 4% 31% 50% 58% 4% 12%

Under 25 78 17% 49% 3% 21% 29% 3% 22% 21% 0% 6% 3% 7% 26% 42% 53% 5% 8%

25 Plus 88 16% 36% 19% 34% 6% 10% 26% 17% 8% 13% 10% 9% 41% 44% 31% 13% 9%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

EL HOMBRE DEL CLIMA (THE WEATHE... / UIP

March 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 1% 39% 23% 55% 11% 18% 43% 15% 8% 18% - 5% 35% 36% 29% 21% 2%

PERSONS

13-17 50 0% 46% 26% 61% 9% 20% 48% 10% 8% 18% - 10% 35% 48% 26% 30% 0%

18-24 100 1% 41% 20% 51% 20% 15% 41% 21% 9% 15% - 3% 46% 39% 22% 7% 2%

25-34 100 2% 34% 15% 44% 9% 12% 36% 16% 7% 16% - 4% 24% 26% 29% 38% 0%

35-49 88 0% 38% 33% 64% 6% 26% 51% 10% 7% 25% - 4% 33% 30% 42% 15% 3%

Under 25 150 1% 43% 22% 55% 16% 17% 43% 17% 9% 16% - 5% 42% 42% 23% 16% 2%

25 Plus 188 1% 36% 24% 54% 7% 19% 43% 13% 7% 20% - 4% 28% 28% 36% 27% 1%

MALES

Males 172 1% 37% 30% 62% 6% 22% 48% 10% 12% 22% - 4% 41% 29% 35% 27% 2%

13-17 22* 0% 50% 36% 64% 9% 27% 55% 5% 9% 23% - 13% 45% 64% 27% 45% 0%

18-24 50 0% 36% 28% 72% 11% 20% 54% 16% 16% 24% - 2% 50% 39% 17% 6% 6%

Under 25 72 0% 40% 31% 69% 10% 22% 54% 13% 14% 24% - 5% 48% 48% 21% 21% 3%

25 Plus 100 1% 34% 29% 56% 3% 22% 43% 9% 10% 20% - 4% 35% 12% 47% 32% 0%

FEMALES

Females 166 1% 41% 16% 47% 16% 13% 39% 20% 4% 15% - 4% 29% 41% 25% 16% 1%

13-17 28* 0% 43% 17% 58% 8% 14% 43% 14% 7% 14% - 7% 25% 33% 25% 17% 0%

18-24 50 2% 46% 13% 35% 26% 10% 28% 26% 2% 6% - 4% 43% 39% 26% 9% 0%

Under 25 78 1% 45% 14% 43% 20% 12% 33% 22% 4% 9% - 5% 37% 37% 26% 11% 0%

25 Plus 88 1% 38% 18% 52% 12% 15% 43% 18% 3% 20% - 4% 21% 45% 24% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FINAL DESTINATION 3 / GSISA

March 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 26% 27% 53% 15% 16% 35% 20% 3% 11% - 4% 30% 25% 27% 27% 3%

PERSONS

13-17 50 0% 32% 25% 31% 13% 20% 36% 14% 6% 18% - 10% 31% 38% 25% 25% 0%

18-24 100 0% 28% 32% 50% 21% 17% 36% 26% 6% 13% - 5% 36% 21% 21% 25% 4%

25-34 100 0% 23% 17% 52% 26% 10% 30% 20% 1% 6% - 2% 35% 26% 9% 39% 0%

35-49 88 0% 24% 33% 67% 5% 16% 39% 15% 0% 9% - 2% 19% 19% 48% 14% 10%

Under 25 150 0% 29% 30% 43% 18% 18% 36% 22% 6% 15% - 6% 34% 27% 23% 25% 2%

25 Plus 188 0% 23% 25% 59% 16% 13% 34% 18% 1% 7% - 2% 27% 23% 27% 27% 5%

MALES

Males 172 0% 22% 24% 61% 5% 13% 37% 14% 1% 9% - 3% 26% 21% 37% 32% 3%

13-17 22* 0% 23% 20% 40% 0% 18% 41% 9% 0% 18% - 4% 20% 40% 40% 20% 0%

18-24 50 0% 22% 36% 73% 0% 20% 46% 18% 4% 12% - 4% 27% 27% 45% 36% 0%

Under 25 72 0% 22% 31% 63% 0% 19% 44% 15% 3% 14% - 4% 25% 31% 44% 31% 0%

25 Plus 100 0% 22% 18% 59% 9% 8% 32% 13% 0% 5% - 3% 27% 14% 32% 32% 5%

FEMALES

Females 166 0% 30% 30% 44% 26% 17% 33% 25% 5% 13% - 4% 34% 28% 16% 22% 4%

13-17 28* 0% 39% 27% 27% 18% 21% 32% 18% 11% 18% - 14% 36% 36% 18% 27% 0%

18-24 50 0% 34% 29% 35% 35% 14% 26% 34% 8% 14% - 6% 41% 18% 6% 18% 6%

Under 25 78 0% 36% 29% 32% 29% 17% 28% 28% 9% 15% - 8% 39% 25% 11% 21% 4%

25 Plus 88 0% 25% 32% 59% 23% 18% 36% 23% 1% 10% - 1% 27% 32% 23% 23% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FIREWALL (WRONG ELEMENT, THE) / WB

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 1% 26% 21% 60% 7% 11% 37% 12% 1% 8% - 2% 34% 27% 42% 16% 2%

PERSONS

13-17 50 0% 24% 0% 42% 17% 4% 36% 10% 0% 4% - 6% 42% 50% 42% 17% 0%

18-24 100 0% 22% 27% 55% 14% 9% 23% 20% 0% 4% - 2% 32% 14% 32% 23% 5%

25-34 100 1% 24% 13% 58% 0% 5% 34% 9% 1% 6% - 1% 29% 25% 38% 17% 0%

35-49 88 2% 38% 30% 76% 0% 24% 60% 6% 5% 18% - 0% 33% 21% 61% 9% 3%

Under 25 150 0% 23% 18% 50% 15% 7% 27% 17% 0% 4% - 3% 35% 26% 35% 21% 3%

25 Plus 188 2% 30% 23% 68% 0% 14% 46% 7% 3% 12% - 0% 32% 23% 51% 12% 2%

MALES

Males 172 1% 28% 18% 67% 4% 10% 40% 12% 2% 10% - 2% 35% 16% 61% 14% 2%

13-17 22* 0% 23% 0% 60% 20% 5% 32% 14% 0% 5% - 9% 60% 60% 60% 0% 0%

18-24 50 0% 20% 30% 70% 10% 8% 28% 20% 0% 2% - 2% 30% 20% 40% 30% 0%

Under 25 72 0% 21% 20% 67% 13% 7% 29% 18% 0% 3% - 4% 40% 33% 47% 20% 0%

25 Plus 100 1% 34% 18% 68% 0% 13% 48% 7% 3% 15% - 1% 32% 9% 68% 12% 3%

FEMALES

Females 166 1% 25% 24% 55% 7% 11% 36% 11% 1% 7% - 1% 31% 33% 26% 17% 2%

13-17 28* 0% 25% 0% 29% 14% 4% 39% 7% 0% 4% - 3% 29% 43% 29% 29% 0%

18-24 50 0% 24% 25% 42% 17% 10% 18% 20% 0% 6% - 2% 33% 8% 25% 17% 8%

Under 25 78 0% 24% 16% 37% 16% 8% 26% 15% 0% 5% - 2% 32% 21% 26% 21% 5%

25 Plus 88 2% 26% 30% 70% 0% 15% 44% 8% 2% 8% - 0% 30% 43% 26% 13% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HOMBRE PELIGROSO, UN (LORD OF WA... / GSISA

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 1% 37% 31% 60% 2% 18% 39% 11% 4% 13% 12% 5% 41% 30% 35% 22% 2%

PERSONS

13-17 50 0% 32% 44% 56% 6% 14% 30% 8% 4% 10% 10% 10% 44% 44% 31% 13% 0%

18-24 100 0% 32% 16% 44% 3% 13% 28% 20% 1% 8% 4% 6% 50% 13% 38% 31% 0%

25-34 100 2% 36% 33% 86% 0% 15% 47% 9% 5% 18% 18% 1% 36% 39% 39% 31% 8%

35-49 88 2% 48% 43% 60% 0% 33% 53% 2% 9% 19% 19% 6% 31% 33% 33% 10% 0%

Under 25 150 0% 32% 25% 48% 4% 13% 29% 16% 2% 9% 6% 7% 48% 23% 35% 25% 0%

25 Plus 188 2% 41% 38% 72% 0% 23% 50% 6% 7% 19% 19% 3% 33% 36% 36% 19% 4%

MALES

Males 172 1% 41% 36% 63% 0% 23% 46% 6% 6% 20% 15% 5% 39% 30% 41% 26% 1%

13-17 22* 0% 32% 43% 71% 0% 14% 27% 5% 9% 9% 14% 9% 71% 29% 43% 0% 0%

18-24 50 0% 38% 21% 53% 0% 20% 40% 16% 2% 14% 6% 6% 37% 21% 42% 42% 0%

Under 25 72 0% 36% 27% 58% 0% 18% 36% 13% 4% 13% 8% 6% 46% 23% 42% 31% 0%

25 Plus 100 1% 44% 41% 66% 0% 27% 53% 2% 8% 25% 19% 5% 34% 34% 41% 23% 2%

FEMALES

Females 166 2% 34% 30% 63% 4% 14% 35% 14% 3% 8% 11% 4% 39% 32% 29% 16% 4%

13-17 28* 0% 32% 44% 44% 11% 14% 32% 11% 0% 11% 7% 10% 22% 56% 22% 22% 0%

18-24 50 0% 26% 8% 31% 8% 6% 16% 24% 0% 2% 2% 6% 69% 0% 31% 15% 0%

Under 25 78 0% 28% 23% 36% 9% 9% 22% 19% 0% 5% 4% 7% 50% 23% 27% 18% 0%

25 Plus 88 3% 39% 35% 79% 0% 19% 47% 10% 6% 11% 18% 2% 32% 38% 29% 15% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HOSTAL (HOSTEL) / SPRI

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 11% 48% 59% 0% 8% 22% 19% 2% 5% - 2% 15% 27% 20% 23% 2%

PERSONS

13-17 50 0% 26% 38% 62% 0% 12% 26% 8% 6% 14% - 6% 8% 23% 23% 54% 8%

18-24 100 0% 10% 60% 70% 0% 9% 23% 25% 1% 4% - 2% 20% 30% 30% 10% 0%

25-34 100 0% 6% 83% 83% 0% 7% 19% 17% 0% 2% - 0% 17% 17% 17% 17% 0%

35-49 88 0% 7% 17% 33% 0% 5% 19% 18% 1% 2% - 1% 17% 50% 17% 0% 0%

Under 25 150 0% 15% 48% 65% 0% 10% 24% 19% 3% 7% - 3% 13% 26% 26% 35% 4%

25 Plus 188 0% 6% 50% 58% 0% 6% 19% 18% 1% 2% - 0% 17% 33% 17% 8% 0%

MALES

Males 172 0% 12% 65% 90% 0% 9% 24% 13% 3% 6% - 1% 15% 35% 30% 20% 5%

13-17 22* 0% 36% 50% 88% 0% 18% 36% 0% 14% 23% - 9% 13% 38% 25% 38% 13%

18-24 50 0% 12% 67% 83% 0% 10% 30% 24% 2% 6% - 2% 17% 50% 50% 0% 0%

Under 25 72 0% 19% 57% 86% 0% 13% 32% 17% 6% 11% - 4% 14% 43% 36% 21% 7%

25 Plus 100 0% 6% 83% 100% 0% 7% 19% 11% 1% 3% - 0% 17% 17% 17% 17% 0%

FEMALES

Females 166 0% 9% 27% 27% 0% 6% 18% 23% 0% 2% - 1% 13% 20% 13% 33% 0%

13-17 28* 0% 18% 20% 20% 0% 7% 18% 14% 0% 7% - 3% 0% 0% 20% 80% 0%

18-24 50 0% 8% 50% 50% 0% 8% 16% 26% 0% 2% - 2% 25% 0% 0% 25% 0%

Under 25 78 0% 12% 33% 33% 0% 8% 17% 22% 0% 4% - 2% 11% 0% 11% 56% 0%

25 Plus 88 0% 7% 17% 17% 0% 5% 19% 25% 0% 1% - 1% 17% 50% 17% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

INFRAMUNDO: LA EVOLUCIÓN (UNDE... / SPRI

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 3% 52% 39% 62% 5% 25% 48% 12% 12% 27% - 7% 34% 32% 40% 28% 3%

PERSONS

13-17 50 0% 58% 21% 45% 3% 14% 40% 6% 6% 14% - 12% 31% 38% 48% 21% 3%

18-24 100 4% 57% 53% 70% 4% 33% 49% 14% 13% 31% - 6% 35% 40% 37% 28% 2%

25-34 100 2% 53% 43% 70% 4% 27% 54% 12% 16% 32% - 7% 34% 26% 34% 38% 2%

35-49 88 3% 41% 28% 50% 8% 19% 44% 15% 10% 26% - 5% 36% 19% 53% 25% 8%

Under 25 150 3% 57% 42% 62% 3% 27% 46% 11% 11% 25% - 8% 34% 40% 41% 26% 2%

25 Plus 188 3% 47% 37% 62% 6% 23% 49% 13% 13% 29% - 6% 35% 24% 42% 33% 4%

MALES

Males 172 3% 56% 40% 63% 4% 26% 52% 8% 16% 37% - 9% 37% 27% 47% 36% 5%

13-17 22* 0% 64% 21% 43% 0% 14% 41% 0% 9% 18% - 13% 36% 29% 71% 29% 7%

18-24 50 8% 64% 53% 72% 3% 36% 54% 8% 20% 46% - 10% 38% 44% 28% 31% 3%

Under 25 72 6% 64% 43% 63% 2% 29% 50% 6% 17% 38% - 11% 37% 39% 41% 30% 4%

25 Plus 100 2% 51% 37% 63% 6% 24% 53% 10% 16% 37% - 9% 37% 16% 53% 41% 6%

FEMALES

Females 166 2% 47% 38% 60% 5% 23% 44% 17% 8% 17% - 4% 31% 37% 33% 21% 1%

13-17 28* 0% 54% 20% 47% 7% 14% 39% 11% 4% 11% - 10% 27% 47% 27% 13% 0%

18-24 50 0% 50% 52% 68% 4% 30% 44% 20% 6% 16% - 2% 32% 36% 48% 24% 0%

Under 25 78 0% 51% 40% 60% 5% 24% 42% 17% 5% 14% - 5% 30% 40% 40% 20% 0%

25 Plus 88 3% 43% 37% 61% 5% 23% 45% 17% 10% 20% - 3% 32% 34% 26% 21% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

INSIDE MAN / UIP

March 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 12% 27% 56% 5% 16% 43% 10% 3% 9% - 2% 20% 39% 31% 19% 2%

PERSONS

13-17 50 0% 8% 0% 0% 25% 8% 38% 8% 4% 4% - 8% 0% 75% 50% 0% 0%

18-24 100 0% 11% 9% 55% 0% 9% 34% 16% 3% 10% - 1% 18% 27% 27% 18% 0%

25-34 100 0% 13% 38% 62% 8% 17% 50% 5% 2% 6% - 0% 46% 38% 15% 31% 0%

35-49 88 0% 14% 58% 83% 0% 28% 51% 8% 5% 14% - 0% 8% 33% 42% 17% 8%

Under 25 150 0% 10% 7% 40% 7% 9% 35% 13% 3% 8% - 3% 13% 40% 33% 13% 0%

25 Plus 188 0% 13% 48% 72% 4% 22% 51% 6% 3% 10% - 0% 28% 36% 28% 24% 4%

MALES

Males 172 0% 12% 25% 55% 10% 16% 47% 8% 1% 5% - 1% 30% 35% 35% 10% 0%

13-17 22* 0% 14% 0% 0% 33% 0% 41% 5% 0% 0% - 9% 0% 67% 67% 0% 0%

18-24 50 0% 8% 0% 50% 0% 12% 36% 16% 2% 8% - 2% 0% 50% 25% 25% 0%

Under 25 72 0% 10% 0% 29% 14% 8% 38% 13% 1% 6% - 4% 0% 57% 43% 14% 0%

25 Plus 100 0% 13% 38% 69% 8% 21% 54% 5% 1% 5% - 0% 46% 23% 31% 8% 0%

FEMALES

Females 166 0% 12% 40% 65% 0% 17% 40% 11% 5% 13% - 1% 15% 40% 25% 30% 5%

13-17 28* 0% 4% 0% 0% 0% 14% 36% 11% 7% 7% - 7% 0% 100% 0% 0% 0%

18-24 50 0% 14% 14% 57% 0% 6% 32% 16% 4% 12% - 0% 29% 14% 29% 14% 0%

Under 25 78 0% 10% 13% 50% 0% 9% 33% 14% 5% 10% - 2% 25% 25% 25% 13% 0%

25 Plus 88 0% 14% 58% 75% 0% 24% 47% 8% 6% 15% - 0% 8% 50% 25% 42% 8%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

NO ES OTRA PELÍCULA DE AMOR (DAT... / Fox

March 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 6% 20% 44% 8% 7% 20% 17% 0% 2% - 2% 15% 32% 20% 37% 0%

PERSONS

13-17 50 0% 12% 50% 83% 0% 6% 24% 4% 0% 4% - 6% 50% 50% 0% 33% 0%

18-24 100 0% 7% 14% 57% 14% 11% 21% 23% 1% 2% - 1% 14% 29% 29% 14% 0%

25-34 100 0% 5% 0% 0% 20% 3% 19% 17% 0% 1% - 0% 0% 20% 0% 80% 0%

35-49 88 0% 3% 33% 67% 0% 6% 18% 16% 0% 1% - 1% 0% 0% 100% 0% 0%

Under 25 150 0% 9% 31% 69% 8% 9% 22% 17% 1% 3% - 2% 31% 38% 15% 23% 0%

25 Plus 188 0% 4% 13% 25% 13% 4% 19% 16% 0% 1% - 0% 0% 13% 38% 50% 0%

MALES

Males 172 0% 8% 15% 38% 15% 5% 17% 12% 0% 1% - 2% 15% 23% 38% 31% 0%

13-17 22* 0% 14% 33% 67% 0% 5% 18% 0% 0% 5% - 9% 33% 67% 0% 33% 0%

18-24 50 0% 8% 0% 25% 25% 10% 18% 18% 0% 0% - 2% 25% 25% 50% 0% 0%

Under 25 72 0% 10% 14% 43% 14% 8% 18% 13% 0% 1% - 4% 29% 43% 29% 14% 0%

25 Plus 100 0% 6% 17% 33% 17% 3% 16% 11% 0% 0% - 1% 0% 0% 50% 50% 0%

FEMALES

Females 166 0% 5% 38% 75% 0% 8% 23% 22% 1% 3% - 0% 25% 38% 0% 38% 0%

13-17 28* 0% 11% 67% 100% 0% 7% 29% 7% 0% 4% - 3% 67% 33% 0% 33% 0%

18-24 50 0% 6% 33% 100% 0% 12% 24% 28% 2% 4% - 0% 0% 33% 0% 33% 0%

Under 25 78 0% 8% 50% 100% 0% 10% 26% 21% 1% 4% - 1% 33% 33% 0% 33% 0%

25 Plus 88 0% 2% 0% 0% 0% 6% 22% 23% 0% 2% - 0% 0% 50% 0% 50% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PANTERA ROSA, LA (PINK PANTHER, T... / Fox

February 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 42% 94% 19% 33% 15% 19% 33% 16% 7% 23% 15% 27% 55% 58% 47% 21% 10%

PERSONS

13-17 50 54% 92% 24% 35% 9% 26% 36% 8% 8% 24% 24% 42% 74% 63% 52% 22% 13%

18-24 100 35% 94% 13% 31% 23% 12% 30% 25% 7% 20% 15% 20% 55% 53% 43% 18% 5%

25-34 100 40% 92% 24% 39% 10% 23% 37% 11% 7% 28% 13% 23% 50% 58% 51% 23% 10%

35-49 88 44% 97% 18% 29% 14% 19% 31% 14% 5% 19% 11% 28% 48% 64% 48% 22% 13%

Under 25 150 41% 93% 16% 32% 19% 17% 32% 19% 7% 21% 18% 27% 61% 56% 46% 19% 8%

25 Plus 188 42% 94% 21% 34% 12% 21% 34% 12% 6% 24% 12% 25% 49% 60% 50% 23% 11%

MALES

Males 172 43% 94% 19% 35% 12% 19% 34% 13% 8% 27% 16% 27% 55% 58% 52% 22% 10%

13-17 22* 73% 95% 19% 29% 14% 18% 27% 14% 9% 27% 23% 50% 67% 62% 62% 24% 19%

18-24 50 36% 92% 13% 33% 17% 12% 30% 20% 8% 26% 20% 28% 52% 52% 39% 15% 4%

Under 25 72 47% 93% 15% 31% 16% 14% 29% 18% 8% 26% 21% 34% 57% 55% 46% 18% 9%

25 Plus 100 40% 95% 22% 38% 9% 23% 38% 10% 7% 27% 13% 23% 54% 60% 57% 25% 12%

FEMALES

Females 166 40% 93% 19% 32% 17% 19% 32% 17% 5% 19% 13% 24% 54% 59% 43% 20% 9%

13-17 28* 39% 89% 28% 40% 4% 32% 43% 4% 7% 21% 25% 35% 80% 64% 44% 20% 8%

18-24 50 34% 96% 13% 29% 29% 12% 30% 30% 6% 14% 10% 12% 58% 54% 46% 21% 6%

Under 25 78 36% 94% 18% 33% 21% 19% 35% 21% 6% 17% 15% 20% 66% 58% 45% 21% 7%

25 Plus 88 44% 93% 20% 30% 15% 19% 30% 15% 5% 20% 11% 28% 44% 61% 41% 20% 11%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PAPA CON POCAS PULGAS, UN (SHAG... / BVI

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 15% 19% 50% 8% 7% 24% 23% 1% 5% - 2% 46% 33% 35% 11% 2%

PERSONS

13-17 50 0% 18% 11% 78% 0% 8% 30% 10% 0% 8% - 6% 56% 22% 44% 0% 0%

18-24 100 0% 19% 21% 37% 16% 7% 23% 29% 0% 6% - 3% 63% 26% 21% 16% 5%

25-34 100 0% 6% 50% 50% 0% 6% 19% 24% 2% 4% - 0% 33% 33% 17% 17% 0%

35-49 88 0% 16% 7% 50% 7% 8% 26% 22% 1% 5% - 0% 29% 43% 50% 7% 0%

Under 25 150 0% 19% 18% 50% 11% 7% 25% 23% 0% 7% - 4% 61% 25% 29% 11% 4%

25 Plus 188 0% 11% 20% 50% 5% 7% 22% 23% 2% 4% - 0% 30% 40% 40% 10% 0%

MALES

Males 172 0% 13% 17% 57% 4% 6% 20% 23% 1% 5% - 2% 57% 43% 39% 9% 0%

13-17 22* 0% 23% 20% 100% 0% 5% 27% 14% 0% 9% - 9% 80% 20% 80% 0% 0%

18-24 50 0% 16% 25% 38% 0% 6% 24% 26% 0% 4% - 6% 63% 38% 13% 25% 0%

Under 25 72 0% 18% 23% 62% 0% 6% 25% 22% 0% 6% - 6% 69% 31% 38% 15% 0%

25 Plus 100 0% 10% 10% 50% 10% 6% 17% 24% 1% 4% - 0% 40% 60% 40% 0% 0%

FEMALES

Females 166 0% 15% 20% 44% 12% 8% 27% 22% 1% 6% - 0% 40% 20% 28% 12% 4%

13-17 28* 0% 14% 0% 50% 0% 11% 32% 7% 0% 7% - 3% 25% 25% 0% 0% 0%

18-24 50 0% 22% 18% 36% 27% 8% 22% 32% 0% 8% - 0% 64% 18% 27% 9% 9%

Under 25 78 0% 19% 13% 40% 20% 9% 26% 23% 0% 8% - 1% 53% 20% 20% 7% 7%

25 Plus 88 0% 11% 30% 50% 0% 8% 28% 22% 2% 5% - 0% 20% 20% 40% 20% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RESCATE EN LA ANTÁRTICA (EIGHT B... / BVI

March 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 9% 23% 49% 4% 7% 31% 15% 1% 2% - 2% 28% 38% 28% 22% 3%

PERSONS

13-17 50 0% 8% 25% 25% 0% 10% 28% 6% 0% 4% - 6% 50% 100% 25% 0% 0%

18-24 100 0% 8% 13% 38% 13% 2% 23% 23% 0% 1% - 1% 38% 38% 13% 25% 0%

25-34 100 0% 7% 29% 57% 0% 4% 28% 20% 1% 2% - 1% 14% 14% 14% 43% 0%

35-49 88 0% 13% 27% 73% 0% 16% 48% 3% 1% 3% - 2% 18% 18% 55% 18% 9%

Under 25 150 0% 8% 17% 33% 8% 5% 25% 17% 0% 2% - 2% 42% 58% 17% 17% 0%

25 Plus 188 0% 10% 28% 67% 0% 10% 37% 12% 1% 3% - 1% 17% 17% 39% 28% 6%

MALES

Males 172 0% 9% 19% 69% 0% 8% 36% 13% 0% 3% - 2% 31% 31% 38% 25% 0%

13-17 22* 0% 14% 33% 33% 0% 14% 32% 5% 0% 5% - 9% 67% 100% 33% 0% 0%

18-24 50 0% 6% 0% 67% 0% 2% 30% 24% 0% 2% - 2% 0% 33% 33% 33% 0%

Under 25 72 0% 8% 17% 50% 0% 6% 31% 18% 0% 3% - 4% 33% 67% 33% 17% 0%

25 Plus 100 0% 10% 20% 80% 0% 9% 40% 9% 0% 3% - 1% 30% 10% 40% 30% 0%

FEMALES

Females 166 0% 8% 29% 36% 7% 7% 27% 16% 1% 2% - 1% 21% 36% 21% 21% 7%

13-17 28* 0% 4% 0% 0% 0% 7% 25% 7% 0% 4% - 3% 0% 100% 0% 0% 0%

18-24 50 0% 10% 20% 20% 20% 2% 16% 22% 0% 0% - 0% 60% 40% 0% 20% 0%

Under 25 78 0% 8% 17% 17% 17% 4% 19% 17% 0% 1% - 1% 50% 50% 0% 17% 0%

25 Plus 88 0% 9% 38% 50% 0% 10% 34% 16% 2% 2% - 2% 0% 25% 38% 25% 13%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RIMO DE UN SUEÑO (HUSTLE & FLOW) / UIP

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 5% 8% 18% 4% 3% 14% 19% 0% 1% - 3% 12% 9% 18% 40% 0%

PERSONS

13-17 50 0% 10% 20% 20% 0% 2% 12% 14% 0% 2% - 8% 0% 20% 40% 40% 0%

18-24 100 0% 7% 14% 29% 14% 5% 14% 24% 0% 1% - 2% 43% 0% 0% 57% 0%

25-34 100 0% 4% 0% 25% 0% 2% 12% 17% 0% 0% - 1% 0% 25% 50% 75% 0%

35-49 88 0% 1% 0% 0% 0% 2% 16% 16% 0% 1% - 1% 0% 0% 0% 0% 0%

Under 25 150 0% 8% 17% 25% 8% 4% 13% 21% 0% 1% - 4% 25% 8% 17% 50% 0%

25 Plus 188 0% 3% 0% 20% 0% 2% 14% 16% 0% 1% - 1% 0% 20% 40% 60% 0%

MALES

Males 172 0% 6% 9% 27% 0% 3% 16% 15% 0% 1% - 2% 9% 18% 27% 55% 0%

13-17 22* 0% 18% 25% 25% 0% 5% 23% 14% 0% 5% - 9% 0% 25% 25% 50% 0%

18-24 50 0% 4% 0% 50% 0% 4% 16% 22% 0% 0% - 2% 50% 0% 0% 50% 0%

Under 25 72 0% 8% 17% 33% 0% 4% 18% 19% 0% 1% - 4% 17% 17% 17% 50% 0%

25 Plus 100 0% 5% 0% 20% 0% 2% 14% 12% 0% 0% - 2% 0% 20% 40% 60% 0%

FEMALES

Females 166 0% 4% 17% 17% 17% 3% 11% 22% 0% 1% - 1% 33% 0% 17% 50% 0%

13-17 28* 0% 4% 0% 0% 0% 0% 4% 14% 0% 0% - 7% 0% 0% 100% 0% 0%

18-24 50 0% 10% 20% 20% 20% 6% 12% 26% 0% 2% - 2% 40% 0% 0% 60% 0%

Under 25 78 0% 8% 17% 17% 17% 4% 9% 22% 0% 1% - 3% 33% 0% 17% 50% 0%

25 Plus 88 0% 0% 0% 0% 0% 2% 14% 22% 0% 1% - 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RUMOR HAS IT / WB

February 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 17% 43% 27% 49% 7% 17% 39% 12% 5% 15% 9% 12% 46% 47% 42% 19% 6%

PERSONS

13-17 50 22% 50% 36% 60% 8% 22% 42% 10% 10% 16% 12% 18% 56% 48% 56% 20% 4%

18-24 100 15% 44% 32% 52% 9% 19% 38% 17% 4% 19% 13% 6% 50% 57% 43% 18% 9%

25-34 100 18% 47% 17% 53% 0% 15% 44% 6% 5% 15% 6% 15% 43% 53% 40% 13% 0%

35-49 88 16% 33% 28% 31% 10% 13% 33% 14% 1% 8% 6% 10% 34% 34% 28% 28% 14%

Under 25 150 17% 46% 33% 55% 9% 20% 39% 15% 6% 18% 13% 10% 52% 54% 48% 19% 7%

25 Plus 188 17% 40% 21% 45% 4% 14% 39% 10% 3% 12% 6% 12% 39% 46% 36% 18% 5%

MALES

Males 172 12% 30% 25% 44% 10% 14% 34% 14% 2% 9% 4% 8% 48% 37% 44% 21% 6%

13-17 22* 18% 45% 40% 50% 20% 18% 27% 18% 9% 9% 9% 22% 70% 50% 60% 0% 0%

18-24 50 10% 28% 21% 36% 14% 14% 28% 20% 0% 12% 8% 4% 43% 50% 36% 29% 7%

Under 25 72 13% 33% 29% 42% 17% 15% 28% 19% 3% 11% 8% 9% 54% 50% 46% 17% 4%

25 Plus 100 12% 28% 21% 46% 4% 13% 38% 10% 2% 8% 1% 8% 43% 25% 43% 25% 7%

FEMALES

Females 166 22% 56% 28% 53% 4% 19% 45% 10% 7% 20% 14% 14% 44% 57% 40% 17% 6%

13-17 28* 25% 54% 33% 67% 0% 25% 54% 4% 11% 21% 14% 14% 47% 47% 53% 33% 7%

18-24 50 20% 60% 37% 60% 7% 24% 48% 14% 8% 26% 18% 8% 53% 60% 47% 13% 10%

Under 25 78 22% 58% 36% 62% 4% 24% 50% 10% 9% 24% 17% 10% 51% 56% 49% 20% 9%

25 Plus 88 23% 55% 21% 44% 4% 15% 40% 9% 5% 16% 11% 18% 38% 58% 31% 15% 4%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SECRETO EN LA MONTAÑA (BROKEBA... / Videocine

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 8% 60% 47% 61% 5% 32% 52% 6% 17% 35% - 10% 40% 58% 33% 32% 16%

PERSONS

13-17 50 10% 58% 52% 62% 3% 32% 54% 2% 16% 44% - 10% 52% 72% 41% 38% 17%

18-24 100 11% 54% 50% 59% 7% 32% 51% 9% 18% 34% - 9% 41% 52% 33% 33% 15%

25-34 100 5% 66% 48% 65% 5% 34% 49% 5% 17% 33% - 7% 38% 53% 27% 30% 14%

35-49 88 5% 64% 39% 59% 4% 32% 56% 5% 16% 31% - 13% 34% 64% 34% 25% 21%

Under 25 150 11% 55% 51% 60% 6% 32% 52% 7% 17% 37% - 9% 45% 59% 36% 35% 16%

25 Plus 188 5% 65% 44% 62% 4% 33% 52% 5% 16% 32% - 10% 36% 58% 30% 28% 17%

MALES

Males 172 6% 58% 39% 56% 8% 26% 49% 9% 15% 31% - 9% 41% 49% 36% 30% 16%

13-17 22* 9% 55% 50% 67% 8% 27% 55% 5% 18% 45% - 9% 75% 67% 42% 50% 25%

18-24 50 10% 42% 33% 48% 14% 18% 48% 16% 16% 28% - 8% 29% 38% 29% 38% 10%

Under 25 72 10% 46% 39% 55% 12% 21% 50% 13% 17% 33% - 8% 45% 48% 33% 42% 15%

25 Plus 100 4% 67% 39% 57% 6% 29% 49% 6% 14% 30% - 11% 39% 49% 37% 24% 16%

FEMALES

Females 166 8% 63% 54% 67% 2% 40% 55% 2% 19% 37% - 9% 38% 68% 30% 31% 17%

13-17 28* 11% 61% 53% 59% 0% 36% 54% 0% 14% 43% - 10% 35% 76% 41% 29% 12%

18-24 50 12% 66% 61% 67% 3% 46% 54% 2% 20% 40% - 10% 48% 61% 36% 30% 18%

Under 25 78 12% 64% 58% 64% 2% 42% 54% 1% 18% 41% - 10% 44% 66% 38% 30% 16%

25 Plus 88 6% 63% 51% 69% 2% 38% 56% 3% 19% 34% - 9% 33% 69% 22% 33% 18%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SECUESTRO EXPRESS / BVI

March 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 17% 22% 49% 8% 10% 33% 17% 0% 4% - 3% 34% 37% 33% 14% 3%

PERSONS

13-17 50 0% 24% 17% 50% 0% 10% 42% 12% 2% 6% - 8% 58% 17% 50% 17% 8%

18-24 100 0% 16% 19% 63% 13% 10% 36% 22% 0% 6% - 2% 31% 31% 25% 6% 0%

25-34 100 0% 11% 18% 36% 9% 4% 22% 19% 0% 3% - 1% 9% 55% 18% 45% 0%

35-49 88 0% 19% 29% 47% 6% 16% 34% 11% 0% 2% - 3% 35% 47% 41% 0% 6%

Under 25 150 0% 19% 18% 57% 7% 10% 38% 19% 1% 6% - 4% 43% 25% 36% 11% 4%

25 Plus 188 0% 15% 25% 43% 7% 10% 28% 15% 0% 3% - 2% 25% 50% 32% 18% 4%

MALES

Males 172 0% 17% 20% 57% 0% 11% 35% 15% 1% 5% - 2% 33% 40% 43% 13% 7%

13-17 22* 0% 23% 20% 80% 0% 9% 45% 9% 5% 14% - 9% 60% 20% 80% 20% 20%

18-24 50 0% 20% 20% 70% 0% 12% 46% 18% 0% 8% - 4% 30% 40% 30% 10% 0%

Under 25 72 0% 21% 20% 73% 0% 11% 46% 15% 1% 10% - 5% 40% 33% 47% 13% 7%

25 Plus 100 0% 15% 20% 40% 0% 11% 27% 14% 0% 1% - 1% 27% 47% 40% 13% 7%

FEMALES

Females 166 0% 16% 23% 42% 15% 8% 30% 19% 0% 4% - 3% 35% 35% 23% 15% 0%

13-17 28* 0% 25% 14% 29% 0% 11% 39% 14% 0% 0% - 7% 57% 14% 29% 14% 0%

18-24 50 0% 12% 17% 50% 33% 8% 26% 26% 0% 4% - 0% 33% 17% 17% 0% 0%

Under 25 78 0% 17% 15% 38% 15% 9% 31% 22% 0% 3% - 2% 46% 15% 23% 8% 0%

25 Plus 88 0% 15% 31% 46% 15% 8% 28% 17% 0% 5% - 3% 23% 54% 23% 23% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SYRIANA / WB

February 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 8% 43% 28% 53% 7% 14% 34% 13% 2% 10% 9% 7% 31% 41% 26% 22% 3%

PERSONS

13-17 50 4% 32% 38% 69% 0% 12% 28% 6% 2% 10% 6% 10% 56% 56% 31% 44% 6%

18-24 100 6% 35% 20% 46% 14% 8% 29% 22% 1% 8% 9% 3% 26% 40% 14% 11% 3%

25-34 100 8% 44% 39% 48% 9% 20% 34% 11% 3% 10% 11% 6% 27% 39% 30% 30% 2%

35-49 88 14% 61% 24% 54% 4% 18% 45% 8% 2% 11% 11% 13% 24% 37% 35% 17% 2%

Under 25 150 5% 34% 25% 53% 10% 9% 29% 17% 1% 9% 8% 5% 35% 45% 20% 22% 4%

25 Plus 188 11% 52% 31% 51% 6% 19% 39% 10% 3% 11% 11% 9% 26% 38% 33% 22% 2%

MALES

Males 172 11% 42% 28% 50% 4% 14% 33% 10% 2% 7% 9% 9% 35% 38% 40% 22% 1%

13-17 22* 5% 27% 33% 67% 0% 9% 27% 5% 0% 0% 0% 13% 83% 33% 33% 33% 0%

18-24 50 6% 26% 15% 54% 0% 6% 32% 18% 0% 6% 6% 2% 23% 46% 15% 15% 0%

Under 25 72 6% 26% 21% 58% 0% 7% 31% 14% 0% 4% 4% 5% 42% 42% 21% 21% 0%

25 Plus 100 15% 53% 30% 47% 6% 19% 35% 8% 3% 9% 12% 13% 32% 36% 47% 23% 2%

FEMALES

Females 166 5% 46% 30% 53% 10% 16% 36% 15% 2% 13% 11% 5% 23% 43% 17% 22% 4%

13-17 28* 4% 36% 40% 70% 0% 14% 29% 7% 4% 18% 11% 7% 40% 70% 30% 50% 10%

18-24 50 6% 44% 23% 41% 23% 10% 26% 26% 2% 10% 12% 4% 27% 36% 14% 9% 5%

Under 25 78 5% 41% 28% 50% 16% 12% 27% 19% 3% 13% 12% 5% 31% 47% 19% 22% 6%

25 Plus 88 6% 51% 31% 56% 7% 19% 44% 11% 2% 13% 10% 5% 18% 40% 16% 22% 2%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SÓLO AMIGOS (JUST FRIENDS) / Videocine

March 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 14% 23% 38% 7% 7% 21% 17% 2% 7% - 2% 26% 23% 22% 21% 3%

PERSONS

13-17 50 0% 20% 30% 50% 10% 14% 36% 12% 6% 10% - 4% 40% 60% 0% 10% 0%

18-24 100 0% 11% 36% 45% 0% 4% 17% 22% 1% 6% - 3% 36% 9% 27% 18% 0%

25-34 100 1% 10% 20% 30% 10% 5% 17% 14% 1% 9% - 0% 20% 20% 20% 30% 0%

35-49 88 0% 17% 7% 27% 7% 7% 20% 16% 0% 6% - 3% 13% 7% 40% 27% 7%

Under 25 150 0% 14% 33% 48% 5% 7% 23% 19% 3% 7% - 3% 38% 33% 14% 14% 0%

25 Plus 188 1% 13% 12% 28% 8% 6% 19% 15% 1% 7% - 1% 16% 12% 32% 28% 4%

MALES

Males 172 1% 15% 16% 32% 8% 6% 16% 15% 1% 6% - 2% 24% 20% 32% 20% 0%

13-17 22* 0% 14% 33% 33% 33% 9% 18% 14% 0% 5% - 9% 33% 100% 0% 0% 0%

18-24 50 0% 14% 29% 43% 0% 4% 12% 22% 2% 4% - 2% 29% 14% 29% 14% 0%

Under 25 72 0% 14% 30% 40% 10% 6% 14% 19% 1% 4% - 4% 30% 40% 20% 10% 0%

25 Plus 100 1% 15% 7% 27% 7% 6% 17% 12% 0% 7% - 2% 20% 7% 40% 27% 0%

FEMALES

Females 166 0% 13% 29% 43% 5% 7% 26% 18% 2% 9% - 1% 29% 24% 14% 24% 5%

13-17 28* 0% 25% 29% 57% 0% 18% 50% 11% 11% 14% - 0% 43% 43% 0% 14% 0%

18-24 50 0% 8% 50% 50% 0% 4% 22% 22% 0% 8% - 4% 50% 0% 25% 25% 0%

Under 25 78 0% 14% 36% 55% 0% 9% 32% 18% 4% 10% - 2% 45% 27% 9% 18% 0%

25 Plus 88 0% 11% 20% 30% 10% 6% 20% 18% 1% 8% - 1% 10% 20% 20% 30% 10%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

TRES ENTIERROS DE MELQUIADES ES... / SPRI

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 21% 37% 66% 3% 13% 33% 17% 2% 8% 7% 2% 28% 33% 31% 19% 8%

PERSONS

13-17 50 0% 22% 18% 55% 18% 12% 30% 20% 2% 8% 8% 8% 55% 18% 9% 27% 9%

18-24 100 0% 15% 47% 67% 0% 12% 33% 24% 3% 8% 9% 1% 20% 47% 40% 7% 13%

25-34 100 0% 26% 35% 65% 0% 12% 30% 14% 2% 7% 5% 0% 19% 31% 27% 31% 0%

35-49 88 0% 23% 35% 70% 0% 16% 40% 8% 1% 8% 5% 2% 20% 35% 30% 20% 10%

Under 25 150 0% 17% 35% 62% 8% 12% 32% 23% 3% 8% 9% 3% 35% 35% 27% 15% 12%

25 Plus 188 0% 24% 35% 67% 0% 14% 35% 11% 2% 7% 5% 1% 20% 33% 28% 26% 4%

MALES

Males 172 0% 19% 41% 75% 0% 13% 34% 13% 3% 9% 8% 2% 31% 25% 41% 13% 6%

13-17 22* 0% 14% 67% 67% 0% 14% 23% 18% 5% 14% 14% 9% 33% 0% 0% 0% 33%

18-24 50 0% 12% 50% 83% 0% 12% 36% 24% 4% 10% 12% 2% 50% 50% 83% 0% 0%

Under 25 72 0% 13% 56% 78% 0% 13% 32% 22% 4% 11% 13% 4% 44% 33% 56% 0% 11%

25 Plus 100 0% 23% 35% 74% 0% 14% 36% 6% 2% 7% 4% 1% 26% 22% 35% 17% 4%

FEMALES

Females 166 0% 24% 30% 57% 5% 13% 33% 20% 1% 7% 5% 1% 20% 40% 18% 30% 8%

13-17 28* 0% 29% 0% 50% 25% 11% 36% 21% 0% 4% 4% 7% 63% 25% 13% 38% 0%

18-24 50 0% 18% 44% 56% 0% 12% 30% 24% 2% 6% 6% 0% 0% 44% 11% 11% 22%

Under 25 78 0% 22% 24% 53% 12% 12% 32% 23% 1% 5% 5% 2% 29% 35% 12% 24% 12%

25 Plus 88 0% 26% 35% 61% 0% 14% 33% 17% 1% 8% 6% 1% 13% 43% 22% 35% 4%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

UN HOMBRE EJEMPLAR (UN MUNDO M... / Fox

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 9% 13% 30% 4% 9% 25% 17% 1% 4% - 2% 19% 39% 28% 14% 0%

PERSONS

13-17 50 2% 8% 25% 75% 0% 8% 18% 12% 0% 4% - 8% 25% 50% 25% 0% 0%

18-24 100 0% 7% 0% 14% 14% 7% 28% 23% 0% 3% - 2% 29% 29% 0% 29% 0%

25-34 100 0% 7% 29% 43% 0% 11% 27% 15% 0% 2% - 0% 29% 43% 29% 0% 0%

35-49 88 0% 14% 25% 33% 0% 9% 22% 15% 2% 7% - 1% 8% 42% 50% 17% 0%

Under 25 150 1% 7% 9% 36% 9% 7% 25% 19% 0% 3% - 4% 27% 36% 9% 18% 0%

25 Plus 188 0% 10% 26% 37% 0% 10% 24% 15% 1% 4% - 0% 16% 42% 42% 11% 0%

MALES

Males 172 1% 11% 26% 42% 0% 10% 24% 12% 1% 5% - 1% 21% 42% 26% 21% 0%

13-17 22* 5% 5% 0% 0% 0% 9% 18% 14% 0% 9% - 9% 0% 0% 0% 0% 0%

18-24 50 0% 8% 0% 25% 0% 10% 30% 16% 0% 2% - 2% 25% 50% 0% 50% 0%

Under 25 72 1% 7% 0% 20% 0% 10% 26% 15% 0% 4% - 4% 20% 40% 0% 40% 0%

25 Plus 100 0% 14% 36% 50% 0% 11% 23% 9% 1% 6% - 0% 21% 43% 36% 14% 0%

FEMALES

Females 166 0% 7% 9% 27% 9% 7% 25% 22% 1% 2% - 2% 18% 36% 36% 0% 0%

13-17 28* 0% 11% 33% 100% 0% 7% 18% 11% 0% 0% - 7% 33% 67% 33% 0% 0%

18-24 50 0% 6% 0% 0% 33% 4% 26% 30% 0% 4% - 2% 33% 0% 0% 0% 0%

Under 25 78 0% 8% 17% 50% 17% 5% 23% 23% 0% 3% - 3% 33% 33% 17% 0% 0%

25 Plus 88 0% 6% 0% 0% 0% 9% 26% 22% 1% 2% - 1% 0% 40% 60% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

V FOR VENDETTA / WB

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 23% 37% 68% 4% 13% 36% 13% 3% 9% - 2% 50% 24% 30% 21% 3%

PERSONS

13-17 50 0% 30% 40% 53% 7% 20% 40% 10% 4% 8% - 2% 53% 40% 20% 13% 0%

18-24 100 0% 24% 29% 54% 4% 13% 34% 17% 4% 11% - 3% 42% 21% 38% 29% 4%

25-34 100 0% 24% 50% 92% 4% 16% 38% 11% 3% 14% - 1% 54% 17% 33% 21% 0%

35-49 88 0% 17% 33% 67% 0% 7% 33% 13% 1% 3% - 3% 60% 20% 27% 20% 7%

Under 25 150 0% 26% 33% 54% 5% 15% 36% 15% 4% 10% - 2% 46% 28% 31% 23% 3%

25 Plus 188 0% 21% 44% 82% 3% 12% 36% 12% 2% 9% - 2% 56% 18% 31% 21% 3%

MALES

Males 172 0% 23% 38% 80% 5% 14% 42% 12% 3% 11% - 1% 57% 23% 30% 28% 0%

13-17 22* 0% 27% 50% 83% 0% 18% 45% 9% 5% 9% - 0% 67% 33% 17% 0% 0%

18-24 50 0% 22% 9% 55% 9% 10% 36% 22% 4% 10% - 4% 36% 36% 27% 36% 0%

Under 25 72 0% 24% 24% 65% 6% 13% 39% 18% 4% 10% - 2% 47% 35% 24% 24% 0%

25 Plus 100 0% 23% 48% 91% 4% 15% 44% 7% 3% 12% - 1% 65% 13% 35% 30% 0%

FEMALES

Females 166 0% 23% 39% 55% 3% 13% 30% 14% 2% 8% - 3% 45% 24% 32% 16% 5%

13-17 28* 0% 32% 33% 33% 11% 21% 36% 11% 4% 7% - 3% 44% 44% 22% 22% 0%

18-24 50 0% 26% 46% 54% 0% 16% 32% 12% 4% 12% - 2% 46% 8% 46% 23% 8%

Under 25 78 0% 28% 41% 45% 5% 18% 33% 12% 4% 10% - 2% 45% 23% 36% 23% 5%

25 Plus 88 0% 18% 38% 69% 0% 8% 26% 17% 1% 6% - 3% 44% 25% 25% 6% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ÜLTIMAS VACACIONES, LAS (LAST HO... / UIP

March 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

338 0% 12% 17% 36% 12% 7% 25% 19% 0% 3% - 2% 43% 33% 37% 16% 4%

PERSONS

13-17 50 0% 16% 13% 13% 38% 12% 36% 10% 0% 2% - 6% 38% 50% 50% 0% 0%

18-24 100 0% 11% 27% 36% 9% 7% 19% 22% 0% 3% - 1% 55% 18% 27% 18% 9%

25-34 100 0% 10% 40% 60% 10% 8% 26% 21% 0% 4% - 1% 30% 40% 40% 30% 10%

35-49 88 0% 11% 0% 40% 0% 2% 24% 19% 1% 3% - 0% 50% 30% 30% 10% 0%

Under 25 150 0% 13% 21% 26% 21% 9% 25% 18% 0% 3% - 2% 47% 32% 37% 11% 5%

25 Plus 188 0% 11% 20% 50% 5% 5% 25% 20% 1% 4% - 0% 40% 35% 35% 20% 5%

MALES

Males 172 0% 9% 0% 27% 7% 5% 20% 17% 1% 4% - 1% 40% 27% 40% 20% 0%

13-17 22* 0% 18% 0% 0% 25% 9% 32% 9% 0% 0% - 4% 50% 75% 50% 0% 0%

18-24 50 0% 6% 0% 33% 0% 4% 18% 24% 0% 4% - 2% 33% 33% 33% 33% 0%

Under 25 72 0% 10% 0% 14% 14% 6% 22% 19% 0% 3% - 2% 43% 57% 43% 14% 0%

25 Plus 100 0% 8% 0% 38% 0% 4% 19% 16% 1% 5% - 1% 38% 0% 38% 25% 0%

FEMALES

Females 166 0% 14% 33% 46% 17% 9% 30% 21% 0% 2% - 1% 46% 38% 33% 13% 8%

13-17 28* 0% 14% 25% 25% 50% 14% 39% 11% 0% 4% - 7% 25% 25% 50% 0% 0%

18-24 50 0% 16% 38% 38% 13% 10% 20% 20% 0% 2% - 0% 63% 13% 25% 13% 13%

Under 25 78 0% 15% 33% 33% 25% 12% 27% 17% 0% 3% - 2% 50% 17% 33% 8% 8%

25 Plus 88 0% 14% 33% 58% 8% 7% 32% 25% 0% 2% - 0% 42% 58% 33% 17% 8%


CONFIDENTIAL

History Report


Film Tracking Study MexicoHistory Field Dates: February 19 - February 21, 2006

Int'l Territory: Mexico

Film:

Release Date:

Field Dates:

AMORE POR CONTRATO (FAILURE TO LAUNCH) / UIP

March 17, 2006


TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

February 12 - February 14, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%


TOTAL AWARE



DEFINITE INTEREST - AWARE



FIRST CHOICE - ALL



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BAMBI 2 / BVI

February 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 1% 1% 2% 0% 2% 0% 0% 1% 4% 0% 1% 0% 0% 0% 4% 0% 0% 25% 25% 75% 50% 50% 25%




TOTAL AWARE

January 15 - January 17, 2006 27% 22% 31% 25% 27% 23% 26% 28% 26% 20% 24% 13% 22% 32% 31% 40% 30% 5% 20% 31% 28% 12% 6%

January 22 - January 24, 2006 30% 26% 34% 33% 27% 36% 32% 25% 29% 31% 22% 45% 24% 36% 33% 25% 40% 8% 35% 36% 31% 11% 4%

January 29 - January 31, 2006 40% 38% 42% 39% 41% 50% 35% 38% 44% 37% 39% 44% 34% 41% 43% 64% 36% 3% 28% 36% 34% 14% 7%





January 15 - January 17, 2006 20% 26% 15% 13% 26% 17% 12% 25% 29% 23% 29% 50% 18% 5% 24% 0% 7% 0% 33% 20% 27% 20% 7%

January 22 - January 24, 2006 27% 20% 33% 19% 35% 20% 19% 28% 43% 18% 23% 20% 17% 20% 46% 20% 20% 0% 58% 38% 27% 4% 4%

January 29 - January 31, 2006 27% 18% 38% 21% 33% 22% 20% 26% 40% 7% 26% 18% 0% 36% 40% 29% 39% 0% 34% 54% 43% 23% 14%




CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 15 - January 17, 2006 3% 3% 2% 2% 3% 0% 3% 1% 8% 3% 3% 0% 4% 2% 3% 0% 2% 0% 0% 13% 25% 6% 13%

January 22 - January 24, 2006 4% 4% 5% 1% 7% 0% 2% 3% 11% 1% 6% 0% 2% 1% 8% 0% 2% 0% 29% 14% 7% 3% 7%

January 29 - January 31, 2006 1% 0% 3% 1% 2% 0% 1% 2% 1% 0% 0% 0% 0% 2% 4% 0% 2% 0% 25% 50% 0% 0% 0%




Film:

Release Date:

Field Dates:

BAMBI 2 / BVI

February 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BANDIDAS / Fox

February 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 100% 0% 100% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




TOTAL AWARE

January 15 - January 17, 2006 38% 34% 43% 33% 41% 27% 35% 43% 38% 27% 38% 13% 32% 40% 45% 50% 38% 3% 15% 51% 18% 13% 5%

January 22 - January 24, 2006 44% 39% 50% 39% 47% 40% 39% 48% 47% 40% 38% 36% 42% 39% 59% 45% 36% 6% 19% 51% 18% 21% 10%

January 29 - January 31, 2006 40% 32% 50% 32% 46% 14% 39% 48% 44% 24% 39% 16% 28% 43% 56% 9% 50% 5% 19% 46% 24% 20% 10%





January 15 - January 17, 2006 14% 12% 17% 17% 13% 29% 14% 14% 10% 11% 12% 0% 13% 21% 13% 40% 16% 0% 13% 60% 20% 20% 7%

January 22 - January 24, 2006 12% 16% 8% 11% 13% 18% 8% 17% 8% 14% 18% 25% 10% 7% 9% 11% 6% 0% 18% 71% 24% 24% 6%

January 29 - January 31, 2006 20% 25% 14% 18% 19% 20% 18% 19% 20% 33% 21% 25% 36% 8% 18% 0% 8% 0% 21% 50% 38% 25% 21%




CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 15 - January 17, 2006 1% 2% 1% 1% 2% 0% 1% 2% 2% 2% 2% 0% 2% 0% 1% 0% 0% 0% 25% 50% 25% 0% 0%

January 22 - January 24, 2006 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 0% 0% 1% 0% 0% 2% 50% 0% 100% 0% 0% 0%

January 29 - January 31, 2006 1% 2% 1% 1% 1% 3% 1% 1% 1% 1% 2% 4% 0% 2% 0% 0% 2% 0% 25% 25% 25% 18% 25%




Film:

Release Date:

Field Dates:

BANDIDAS / Fox

February 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CASANOVA / BVI

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 22 - January 24, 2006 1% 1% 1% 1% 1% 2% 0% 1% 0% 1% 0% 5% 0% 0% 1% 0% 0% 0% 0% 0% 50% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 1% 3% 0% 1% 1% 0% 1% 0% 0% 2% 1% 9% 0% 33% 100% 0% 67% 0% 0%




TOTAL AWARE

January 22 - January 24, 2006 36% 28% 43% 39% 32% 40% 39% 38% 24% 36% 23% 32% 38% 43% 43% 50% 40% 4% 44% 27% 34% 23% 5%

January 29 - January 31, 2006 34% 34% 33% 33% 34% 33% 33% 36% 32% 33% 35% 32% 34% 33% 33% 36% 32% 6% 42% 26% 42% 15% 0%





January 22 - January 24, 2006 32% 20% 42% 34% 32% 53% 26% 32% 32% 15% 26% 29% 11% 50% 35% 70% 40% 0% 46% 30% 32% 27% 8%

January 29 - January 31, 2006 42% 29% 55% 38% 43% 25% 42% 42% 44% 20% 35% 13% 24% 60% 52% 50% 63% 0% 49% 23% 42% 16% 0%




FIRST CHOICE - ALL

January 22 - January 24, 2006 3% 1% 5% 5% 1% 7% 4% 1% 1% 1% 0% 0% 2% 9% 3% 15% 6% 0% 78% 0% 22% 0% 11%

January 29 - January 31, 2006 1% 1% 1% 1% 1% 0% 2% 0% 1% 1% 1% 0% 2% 2% 0% 0% 2% 0% 67% 33% 67% 0% 0%




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CONQUISTA, LA (NEW WORLD, THE) / Other

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%



TOTAL AWARE

January 22 - January 24, 2006 20% 22% 18% 21% 20% 21% 21% 17% 23% 24% 21% 27% 22% 19% 18% 15% 20% 6% 31% 26% 23% 28% 5%

January 29 - January 31, 2006 16% 21% 11% 19% 15% 25% 17% 13% 16% 24% 19% 28% 22% 13% 9% 18% 12% 4% 29% 27% 21% 31% 1%




January 22 - January 24, 2006 31% 32% 30% 40% 23% 44% 38% 6% 39% 35% 29% 33% 36% 46% 14% 67% 40% 0% 50% 25% 25% 20% 10%

January 29 - January 31, 2006 37% 41% 33% 27% 50% 0% 41% 69% 31% 28% 53% 0% 45% 25% 43% 0% 33% 0% 25% 30% 20% 25% 0%



FIRST CHOICE - ALL

January 22 - January 24, 2006 2% 3% 2% 0% 4% 0% 0% 4% 5% 0% 5% 0% 0% 0% 4% 0% 0% 0% 13% 0% 0% 4% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 0% 3% 1% 0% 0% 1% 0% 4% 0% 2% 0% 0% 2% 50% 0% 0% 50% 9% 0%



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


February 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

November 20 - November 22, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


December 4 - December 6, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 1% 1% 0% 3% 0% 0% 0% 0% 0% 0% 0% 2% 0% 9% 0% 100% 0% 0% 100% 0% 0%




TOTAL AWARE




January 15 - January 17, 2006 5% 9% 2% 6% 6% 8% 5% 6% 6% 9% 9% 13% 8% 2% 1% 0% 2% 6% 38% 6% 25% 19% 0%

January 22 - January 24, 2006 9% 12% 7% 8% 11% 10% 7% 11% 11% 11% 13% 14% 10% 4% 9% 5% 4% 19% 52% 16% 29% 19% 0%

January 29 - January 31, 2006 7% 9% 5% 5% 8% 14% 2% 5% 13% 7% 10% 16% 2% 3% 6% 9% 2% 14% 36% 18% 50% 9% 0%




CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio


November 20 - November 22, 2005 26% 11% 40% 14% 29% 0% 20% 0% 40% 0% 20% 0% 0% 33% 50% -- 33% 0% 33% 0% 67% 33% 0%


December 4 - December 6, 2005 10% 21% 0% 13% 22% 100% 0% 40% 0% 17% 25% 100% 0% 0% 0% -- 0% 0% 67% 33% 0% 0% 0%

January 15 - January 17, 2006 43% 36% 50% 29% 44% 50% 20% 33% 67% 33% 38% 50% 25% 0% 100% -- 0% 0% 33% 17% 33% 17% 0%

January 22 - January 24, 2006 21% 19% 20% 18% 20% 25% 14% 18% 22% 13% 23% 0% 20% 33% 14% 100% 0% 0% 67% 0% 50% 0% 0%

January 29 - January 31, 2006 20% 20% 29% 14% 27% 20% 0% 0% 40% 20% 20% 25% 0% 0% 40% 0% 0% 0% 60% 0% 60% 20% 0%




FIRST CHOICE - ALL




January 15 - January 17, 2006 1% 1% 2% 1% 1% 4% 0% 1% 2% 0% 1% 0% 0% 2% 1% 10% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 2% 3% 1% 1% 3% 0% 1% 3% 4% 0% 6% 0% 0% 1% 0% 0% 2% 43% 50% 0% 33% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 0% 3% 1% 0% 0% 1% 0% 4% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%




Film:

Release Date:

Field Dates:


February 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

EL HOMBRE DEL CLIMA (THE WEATHER MAN) / UIP

March 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

October 3 - October 5, 2004 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 2% 1% 2% 2% 1% 0% 3% 1% 2% 0% 2% 0% 0% 5% 0% 0% 6% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 2% 2% 1% 1% 2% 3% 1% 2% 3% 3% 2% 4% 2% 0% 2% 0% 0% 0% 17% 0% 17% 0% 0%




TOTAL AWARE

October 3 - October 5, 2004 18% 20% 17% 14% 23% 13% 14% 22% 23% 14% 25% 12% 16% 13% 20% 14% 12% 8% 35% 36% 33% 15% 8%

January 15 - January 17, 2006 29% 28% 30% 32% 26% 27% 33% 27% 25% 29% 27% 31% 28% 35% 25% 20% 38% 6% 38% 28% 26% 19% 2%

January 22 - January 24, 2006 25% 23% 26% 27% 23% 36% 23% 24% 22% 24% 23% 27% 22% 30% 23% 45% 24% 13% 39% 33% 34% 28% 1%

January 29 - January 31, 2006 28% 25% 31% 26% 29% 22% 27% 31% 27% 25% 24% 28% 24% 26% 35% 9% 30% 3% 46% 31% 22% 15% 3%





October 3 - October 5, 2004 31% 37% 30% 23% 40% 17% 29% 32% 48% 23% 44% 20% 25% 23% 35% 14% 33% 0% 38% 25% 33% 8% 8%

January 15 - January 17, 2006 29% 31% 26% 30% 28% 57% 24% 26% 31% 32% 30% 60% 21% 29% 24% 50% 26% 0% 48% 30% 48% 30% 4%

January 22 - January 24, 2006 27% 38% 18% 18% 37% 20% 17% 33% 41% 24% 48% 33% 18% 14% 22% 11% 17% 0% 41% 41% 45% 36% 5%

January 29 - January 31, 2006 26% 30% 25% 14% 37% 13% 15% 32% 43% 16% 42% 14% 17% 13% 32% 0% 13% 0% 50% 21% 33% 21% 0%




CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

October 3 - October 5, 2004 2% 4% 1% 1% 4% 2% 0% 4% 3% 2% 6% 4% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 1% 1% 1% 1% 1% 0% 1% 2% 0% 2% 1% 0% 2% 0% 1% 0% 0% 0% 0% 0% 0% 13% 0%

January 22 - January 24, 2006 6% 6% 7% 6% 7% 7% 5% 4% 10% 7% 5% 5% 8% 4% 9% 10% 2% 5% 22% 17% 17% 2% 0%

January 29 - January 31, 2006 3% 5% 3% 1% 6% 3% 1% 5% 6% 1% 7% 4% 0% 2% 4% 0% 2% 17% 33% 8% 0% 3% 0%




Film:

Release Date:

Field Dates:

EL HOMBRE DEL CLIMA (THE WEATHER MAN) / UIP

March 10, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FINAL DESTINATION 3 / GSISA

March 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


TOTAL AWARE




FIRST CHOICE - ALL


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FIREWALL (WRONG ELEMENT, THE) / WB

March 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




TOTAL AWARE

January 29 - January 31, 2006 14% 16% 13% 13% 16% 14% 12% 9% 25% 15% 16% 16% 14% 10% 16% 9% 10% 2% 33% 24% 22% 24% 4%





January 29 - January 31, 2006 20% 22% 21% 12% 28% 20% 8% 33% 25% 9% 31% 0% 14% 17% 23% 100% 0% 0% 60% 10% 20% 20% 10%




FIRST CHOICE - ALL

January 29 - January 31, 2006 1% 1% 1% 0% 1% 0% 0% 0% 3% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 50% 0% 0% 0%




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HOMBRE PELIGROSO, UN (LORD OF WAR) / GSISA

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

October 16 - October 18, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

October 23 - October 27, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

October 30 - November 1, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%



January 1 - January 3, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 8 - January 10, 2006 0% 1% 0% 1% 0% 3% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 0% 100% 100% 0% 100% 0% 0%

January 15 - January 17, 2006 1% 1% 0% 0% 1% 0% 0% 0% 4% 0% 2% 0% 0% 0% 0% 0% 0% 0% 50% 0% 50% 0% 0%



TOTAL AWARE

October 16 - October 18, 2005 12% 11% 13% 12% 12% 6% 14% 10% 15% 13% 10% 5% 16% 10% 15% 6% 12% 5% 29% 32% 26% 29% 6%

October 23 - October 27, 2005 11% 16% 8% 8% 16% 6% 8% 10% 26% 5% 23% 0% 6% 11% 6% 14% 10% 11% 25% 25% 28% 31% 0%




January 1 - January 3, 2006 9% 13% 6% 7% 12% 0% 9% 15% 7% 10% 15% 0% 12% 5% 7% 0% 6% 7% 21% 21% 32% 25% 0%

January 8 - January 10, 2006 20% 22% 18% 17% 22% 34% 12% 16% 30% 17% 25% 42% 8% 17% 19% 23% 16% 10% 38% 22% 30% 27% 5%

January 15 - January 17, 2006 20% 24% 17% 16% 24% 8% 18% 24% 25% 20% 27% 13% 22% 12% 21% 0% 14% 14% 32% 21% 26% 28% 0%



CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

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TV

Poster

Movie

Internet Radio


October 16 - October 18, 2005 35% 28% 42% 25% 43% 0% 29% 50% 36% 11% 44% 0% 13% 43% 42% 0% 50% 0% 38% 46% 23% 38% 8%

October 23 - October 27, 2005 46% 31% 40% 33% 33% 0% 38% 20% 41% 67% 26% -- 67% 17% 75% 0% 20% 0% 25% 33% 0% 42% 0%




January 1 - January 3, 2006 35% 45% 25% 33% 42% -- 33% 47% 25% 17% 57% -- 17% 67% 0% -- 67% 0% 18% 0% 18% 36% 0%

January 8 - January 10, 2006 25% 31% 23% 23% 30% 20% 25% 19% 38% 18% 36% 29% 0% 27% 20% 0% 38% 0% 47% 6% 35% 18% 0%

January 15 - January 17, 2006 26% 36% 19% 25% 32% 0% 28% 33% 31% 31% 39% 0% 36% 14% 21% -- 14% 0% 29% 24% 35% 29% 0%



FIRST CHOICE - ALL

October 16 - October 18, 2005 1% 2% 1% 1% 2% 0% 1% 1% 4% 1% 2% 0% 2% 0% 2% 0% 0% 0% 20% 20% 40% 0% 0%

October 23 - October 27, 2005 4% 5% 3% 4% 4% 6% 4% 3% 6% 5% 5% 10% 4% 4% 3% 0% 4% 0% 9% 9% 0% 8% 0%




January 1 - January 3, 2006 5% 7% 4% 3% 7% 0% 4% 4% 13% 3% 10% 0% 4% 3% 4% 0% 4% 6% 6% 0% 6% 6% 0%

January 8 - January 10, 2006 6% 6% 7% 3% 9% 3% 3% 7% 11% 4% 7% 5% 4% 2% 11% 0% 2% 0% 0% 0% 20% 4% 0%

January 15 - January 17, 2006 3% 5% 1% 2% 4% 8% 1% 3% 6% 5% 6% 13% 2% 0% 1% 0% 0% 0% 22% 0% 22% 0% 0%



Film:

Release Date:

Field Dates:

HOMBRE PELIGROSO, UN (LORD OF WAR) / GSISA

February 24, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HOSTAL (HOSTEL) / SPRI

March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE



TOTAL AWARE






FIRST CHOICE - ALL



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

INFRAMUNDO: LA EVOLUCIÓN (UNDERWORLD: EVOLUTION) / SPRI

March 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 1% 1% 1% 2% 0% 3% 2% 0% 0% 1% 0% 0% 2% 3% 0% 9% 2% 0% 0% 0% 0% 67% 0%




TOTAL AWARE

January 29 - January 31, 2006 40% 42% 36% 46% 35% 47% 45% 34% 35% 47% 39% 52% 44% 44% 30% 36% 46% 10% 22% 28% 40% 27% 2%





January 29 - January 31, 2006 45% 42% 47% 40% 48% 29% 44% 47% 50% 37% 47% 31% 41% 44% 50% 25% 48% 0% 27% 29% 44% 38% 2%




FIRST CHOICE - ALL

January 29 - January 31, 2006 14% 18% 9% 16% 13% 22% 14% 14% 11% 24% 14% 28% 22% 7% 11% 9% 6% 2% 18% 22% 40% 11% 0%




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

INSIDE MAN / UIP

March 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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Have

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE


TOTAL AWARE




FIRST CHOICE - ALL


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

NO ES OTRA PELÍCULA DE AMOR (DATE MOVIE) / Fox

March 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


TOTAL AWARE




FIRST CHOICE - ALL


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

PANTERA ROSA, LA (PINK PANTHER, THE) / Fox

February 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 8 - January 10, 2006 0% 1% 0% 1% 0% 3% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%

January 22 - January 24, 2006 1% 1% 1% 1% 1% 2% 1% 1% 0% 1% 0% 5% 0% 1% 1% 0% 2% 0% 100% 33% 100% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 1% 3% 0% 0% 3% 1% 0% 4% 0% 0% 2% 0% 0% 0% 67% 67% 33% 33% 0%




TOTAL AWARE

January 8 - January 10, 2006 54% 51% 55% 60% 48% 66% 58% 55% 40% 57% 48% 63% 54% 63% 49% 69% 62% 2% 47% 29% 36% 21% 7%

January 15 - January 17, 2006 56% 53% 58% 65% 47% 65% 65% 53% 36% 58% 49% 56% 58% 73% 45% 80% 72% 3% 45% 29% 38% 15% 3%

January 22 - January 24, 2006 57% 53% 59% 63% 50% 74% 59% 53% 47% 61% 48% 68% 58% 66% 53% 80% 60% 7% 53% 29% 38% 17% 6%

January 29 - January 31, 2006 63% 62% 62% 71% 55% 78% 69% 50% 61% 71% 55% 76% 68% 72% 54% 82% 70% 4% 48% 32% 40% 17% 6%





January 8 - January 10, 2006 31% 29% 34% 26% 37% 40% 21% 29% 50% 24% 33% 45% 15% 28% 41% 33% 26% 0% 65% 31% 38% 21% 12%

January 15 - January 17, 2006 31% 29% 34% 29% 33% 29% 29% 30% 42% 24% 33% 22% 24% 34% 33% 38% 33% 0% 56% 35% 46% 19% 4%

January 22 - January 24, 2006 26% 28% 24% 30% 22% 48% 20% 23% 22% 32% 25% 60% 17% 28% 19% 38% 23% 0% 72% 36% 43% 23% 6%

January 29 - January 31, 2006 29% 36% 23% 27% 33% 25% 28% 32% 33% 32% 39% 26% 35% 20% 25% 22% 20% 0% 64% 38% 47% 26% 7%




CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

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Plus

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13-17 18-24 25

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13-17 18-24 Film

Seen

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 8 - January 10, 2006 3% 4% 3% 4% 3% 0% 5% 3% 3% 3% 4% 0% 4% 5% 1% 0% 6% 0% 40% 20% 40% 12% 10%

January 15 - January 17, 2006 5% 4% 6% 7% 3% 8% 7% 1% 6% 6% 2% 6% 6% 8% 3% 10% 8% 0% 38% 8% 38% 12% 0%

January 22 - January 24, 2006 3% 5% 1% 4% 2% 10% 2% 1% 4% 8% 3% 18% 4% 0% 1% 0% 0% 0% 60% 40% 50% 6% 0%

January 29 - January 31, 2006 4% 4% 4% 4% 3% 0% 6% 2% 5% 7% 2% 0% 10% 2% 5% 0% 2% 0% 58% 17% 8% 7% 0%




Film:

Release Date:

Field Dates:

PANTERA ROSA, LA (PINK PANTHER, THE) / Fox

February 10, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

PAPA CON POCAS PULGAS, UN (SHAGGY DOG, THE) / BVI

March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE



TOTAL AWARE






FIRST CHOICE - ALL



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RESCATE EN LA ANTÁRTICA (EIGHT BELOW) / BVI

March 31, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




TOTAL AWARE

January 29 - January 31, 2006 4% 4% 3% 4% 3% 3% 5% 0% 6% 5% 3% 4% 6% 3% 2% 0% 4% 0% 36% 36% 36% 18% 0%





January 29 - January 31, 2006 13% 0% 25% 0% 20% 0% 0% -- 20% 0% 0% 0% 0% 0% 50% -- 0% 0% 0% 100% 0% 0% 0%

February 5 - February 7, 2006 10% 26% 0% 0% 28% 0% 0% 25% 30% 0% 38% 0% 0% 0% 0% -- 0% 0% 60% 40% 20% 20% 20%



FIRST CHOICE - ALL

January 29 - January 31, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RIMO DE UN SUEÑO (HUSTLE & FLOW) / UIP

March 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




TOTAL AWARE

January 29 - January 31, 2006 4% 3% 6% 4% 4% 8% 3% 4% 4% 4% 2% 8% 2% 5% 6% 9% 4% 8% 31% 31% 15% 23% 0%





January 29 - January 31, 2006 13% 0% 25% 17% 14% 33% 0% 25% 0% 0% 0% 0% 0% 33% 20% 100% 0% 0% 0% 50% 0% 0% 0%

February 5 - February 7, 2006 9% 17% 0% 13% 17% 0% 14% 25% 0% 13% 25% 0% 14% -- 0% -- -- 0% 50% 100% 50% 50% 50%


February 19 - February 21, 2006 8% 9% 17% 17% 0% 20% 14% 0% 0% 17% 0% 25% 0% 17% -- 0% 20% 0% 0% 0% 50% 100% 0%

FIRST CHOICE - ALL

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RUMOR HAS IT / WB

February 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 8 - January 10, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 100% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




TOTAL AWARE

January 8 - January 10, 2006 13% 11% 16% 14% 13% 13% 14% 14% 11% 13% 9% 11% 14% 14% 18% 15% 14% 2% 29% 34% 32% 22% 5%

January 15 - January 17, 2006 18% 15% 20% 21% 14% 19% 22% 14% 13% 20% 12% 25% 18% 23% 16% 10% 26% 2% 21% 33% 35% 19% 2%

January 22 - January 24, 2006 21% 15% 27% 23% 18% 33% 19% 27% 8% 21% 11% 27% 18% 26% 28% 40% 20% 3% 38% 36% 38% 27% 0%

January 29 - January 31, 2006 18% 13% 23% 21% 15% 14% 23% 18% 10% 16% 10% 12% 18% 26% 20% 18% 28% 6% 37% 43% 28% 22% 3%





January 8 - January 10, 2006 33% 12% 52% 41% 30% 100% 29% 43% 11% 25% 0% 100% 14% 56% 50% 100% 43% 0% 36% 36% 21% 36% 0%

January 15 - January 17, 2006 29% 13% 44% 26% 33% 0% 32% 36% 29% 15% 10% 0% 22% 36% 55% 0% 38% 0% 29% 29% 29% 21% 0%

January 22 - January 24, 2006 34% 23% 45% 42% 30% 36% 47% 26% 50% 27% 18% 17% 33% 56% 36% 50% 60% 0% 46% 29% 54% 33% 0%

January 29 - January 31, 2006 30% 23% 38% 36% 27% 20% 39% 33% 13% 17% 30% 0% 22% 50% 25% 50% 50% 0% 53% 53% 35% 12% 12%




CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

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13-17 18-24 Film

Seen

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 8 - January 10, 2006 1% 0% 1% 0% 1% 0% 0% 1% 1% 0% 0% 0% 0% 0% 3% 0% 0% 0% 50% 50% 0% 0% 0%

January 15 - January 17, 2006 1% 0% 2% 2% 1% 0% 2% 1% 0% 0% 0% 0% 0% 3% 1% 0% 4% 0% 33% 0% 67% 0% 0%

January 22 - January 24, 2006 3% 1% 4% 1% 3% 0% 2% 5% 1% 1% 1% 0% 2% 1% 6% 0% 2% 0% 13% 0% 13% 10% 0%

January 29 - January 31, 2006 3% 2% 4% 2% 3% 3% 2% 2% 5% 1% 3% 4% 0% 3% 4% 0% 4% 11% 22% 56% 22% 4% 11%




Film:

Release Date:

Field Dates:

RUMOR HAS IT / WB

February 10, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SECRETO EN LA MONTAÑA (BROKEBACK MOUNTAIN) / Videocine

March 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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Have

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 100% 0%




TOTAL AWARE

January 29 - January 31, 2006 33% 32% 34% 30% 35% 19% 34% 37% 32% 25% 37% 24% 26% 36% 32% 9% 42% 3% 30% 55% 21% 33% 12%





January 29 - January 31, 2006 57% 49% 65% 61% 53% 43% 65% 54% 52% 53% 47% 50% 54% 68% 62% 0% 71% 0% 28% 64% 21% 38% 10%




FIRST CHOICE - ALL

January 29 - January 31, 2006 8% 8% 7% 10% 6% 8% 10% 6% 5% 8% 7% 8% 8% 11% 4% 9% 12% 4% 4% 70% 17% 17% 17%




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SECUESTRO EXPRESS / BVI

March 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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Plus

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13-17 18-24 Film

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE




TOTAL AWARE








FIRST CHOICE - ALL




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SYRIANA / WB

February 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 15 - January 17, 2006 1% 1% 1% 0% 1% 0% 0% 2% 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 50% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




TOTAL AWARE

January 15 - January 17, 2006 9% 9% 9% 10% 8% 4% 11% 12% 2% 9% 8% 6% 10% 10% 9% 0% 12% 4% 24% 40% 12% 24% 0%

January 22 - January 24, 2006 13% 10% 15% 13% 12% 17% 12% 13% 10% 10% 11% 9% 10% 17% 13% 25% 14% 8% 30% 28% 20% 35% 7%

January 29 - January 31, 2006 10% 8% 11% 8% 11% 6% 9% 9% 13% 7% 9% 8% 6% 10% 12% 0% 12% 7% 23% 43% 23% 17% 0%





January 15 - January 17, 2006 32% 46% 17% 50% 15% 100% 45% 17% 0% 67% 29% 100% 60% 33% 0% -- 33% 0% 38% 25% 25% 25% 0%

January 22 - January 24, 2006 32% 22% 41% 37% 29% 14% 50% 15% 50% 29% 18% 50% 20% 42% 40% 0% 71% 0% 46% 23% 8% 38% 8%

January 29 - January 31, 2006 21% 21% 19% 27% 16% 0% 33% 11% 20% 20% 22% 0% 33% 33% 10% -- 33% 0% 33% 17% 17% 33% 0%




CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

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13-17 18-24 Film

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




Film:

Release Date:

Field Dates:

SYRIANA / WB

February 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SÓLO AMIGOS (JUST FRIENDS) / Videocine

March 31, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%



TOTAL AWARE


January 22 - January 24, 2006 11% 10% 12% 13% 9% 14% 13% 10% 9% 13% 9% 9% 14% 14% 10% 20% 12% 0% 17% 22% 31% 31% 6%

January 29 - January 31, 2006 11% 12% 10% 12% 11% 11% 12% 8% 14% 12% 12% 8% 14% 11% 9% 18% 10% 3% 26% 20% 29% 3% 0%





January 22 - January 24, 2006 21% 17% 28% 21% 24% 33% 15% 40% 0% 0% 33% 0% 0% 40% 13% 50% 33% 0% 25% 38% 13% 25% 13%

January 29 - January 31, 2006 29% 29% 29% 38% 21% 50% 33% 13% 27% 33% 25% 0% 43% 43% 14% 100% 20% 0% 40% 30% 20% 0% 0%



FIRST CHOICE - ALL


January 22 - January 24, 2006 2% 2% 3% 2% 2% 2% 2% 2% 3% 1% 2% 0% 2% 3% 3% 5% 2% 0% 0% 14% 0% 5% 0%

January 29 - January 31, 2006 2% 1% 3% 1% 2% 3% 0% 3% 1% 0% 1% 0% 0% 2% 4% 9% 0% 0% 20% 0% 0% 0% 0%



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

TRES ENTIERROS DE MELQUIADES ESTRADA, LOS (THREE BURIALS OF MELQUIADES ESTRADA) / SPRI

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




TOTAL AWARE

January 22 - January 24, 2006 14% 16% 13% 11% 18% 12% 11% 21% 14% 11% 20% 9% 12% 11% 15% 15% 10% 8% 19% 40% 27% 27% 16%

January 29 - January 31, 2006 14% 16% 13% 13% 15% 8% 15% 14% 16% 16% 15% 12% 18% 10% 15% 0% 12% 4% 16% 33% 27% 27% 14%





January 22 - January 24, 2006 40% 36% 40% 44% 34% 60% 36% 48% 9% 50% 30% 100% 33% 38% 42% 33% 40% 0% 28% 56% 17% 39% 22%

January 29 - January 31, 2006 40% 26% 56% 33% 41% 33% 33% 36% 46% 25% 27% 33% 22% 50% 58% -- 50% 0% 6% 53% 24% 24% 24%




FIRST CHOICE - ALL

January 22 - January 24, 2006 1% 3% 0% 0% 3% 0% 0% 4% 1% 0% 5% 0% 0% 0% 0% 0% 0% 0% 20% 40% 40% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 2% 0% 1% 0% 4% 1% 1% 0% 2% 0% 2% 0% 0% 0% 25% 25% 25% 8% 25%




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

UN HOMBRE EJEMPLAR (UN MUNDO MARAVILLOSO) / Fox

March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE



TOTAL AWARE






FIRST CHOICE - ALL



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

V FOR VENDETTA / WB

March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE



TOTAL AWARE






FIRST CHOICE - ALL



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ÜLTIMAS VACACIONES, LAS (LAST HOLIDAY) / UIP

March 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 1 - January 3, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 100% 100% 100% 0%




TOTAL AWARE

January 1 - January 3, 2006 9% 6% 11% 9% 8% 7% 9% 10% 5% 6% 6% 8% 6% 11% 10% 7% 12% 4% 54% 29% 29% 25% 0%

January 8 - January 10, 2006 12% 8% 16% 10% 13% 16% 8% 11% 15% 6% 9% 16% 2% 14% 18% 15% 14% 3% 53% 19% 14% 14% 3%

January 15 - January 17, 2006 8% 8% 8% 7% 8% 8% 7% 9% 8% 8% 8% 6% 8% 7% 9% 10% 6% 0% 36% 18% 23% 23% 0%





January 1 - January 3, 2006 34% 30% 43% 36% 38% 50% 33% 30% 67% 0% 50% 0% 0% 57% 29% 100% 50% 0% 78% 11% 22% 22% 0%

January 8 - January 10, 2006 38% 33% 39% 50% 30% 50% 50% 27% 33% 33% 33% 50% 0% 56% 29% 50% 57% 0% 46% 23% 0% 15% 0%

January 15 - January 17, 2006 30% 33% 30% 22% 38% 50% 14% 44% 25% 20% 43% 0% 25% 25% 33% 100% 0% 0% 57% 14% 43% 14% 0%




CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 1 - January 3, 2006 1% 0% 2% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0% 3% 0% 0% 4% 0% 50% 0% 0% 0% 0%

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%




Film:

Release Date:

Field Dates:

ÜLTIMAS VACACIONES, LAS (LAST HOLIDAY) / UIP

March 10, 2006


summary report film tracking study mexico n t... · confidential summary report february 23, 2006...

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