summary report film tracking study france n t e r n...confidential summary chart may 01, 2006...

CONFIDENTIAL

Summary Report

May 01, 2006 08:15:51 U.S. Central Time (GMT/UTC -6) Film Tracking Study France -

Film Tracking Study FranceTracking Summary Field Dates: April 28 - April 30, 2006WEIGHTED Int'l Territory: France

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

MISSION: IMPOSSIBLE III UIP 19% 81% 38% 60% 10% 33% 53% 14% 8% 33% 21%

QUATRE ETOILES Mars 4% 24% 23% 47% 14% 6% 21% 32% 3% 9% 5%

OPENING NEXT WEEK

SECRETS DE FAMILLE (KEEPING MUM) SND 1% 14% 14% 35% 19% 3% 14% 32% 2% 5% -

OPENING IN TWO WEEKS

DA VINCI CODE, THE SPRI 12% 84% 48% 70% 6% 42% 64% 9% 30% 54% -

VOLVER Pathé 1% 11% 26% 47% 14% 5% 15% 33% 2% 6% -

OPENING IN THREE WEEKS

X-MEN: THE LAST STAND (X-MEN 3) Fox 5% 55% 52% 71% 7% 34% 52% 20% 11% 33% -

OPENING IN FOUR OR MORE WEEKS

HALF LIGHT UIP 0% 0% 0% 0% 0% 0% 5% 39% 0% 1% -

HOOLIGANS (YANK, THE)(GREEN STRE... Metro 0% 5% 21% 64% 16% 4% 14% 39% 1% 4% -

OMEN, THE Fox 0% 2% 25% 50% 8% 1% 7% 39% 0% 2% -

PREVIOUSLY RELEASED

AMI PARFAIT, UN Pyra 2% 18% 9% 30% 13% 3% 16% 32% 1% 5% 2%

ANTARTICA, PRISONNIERS DU FROID ... BVI 11% 45% 20% 38% 12% 11% 23% 25% 3% 14% 7%

CAMPING Pathé 49% 81% 31% 54% 12% 27% 48% 19% 11% 35% 21%

L'AGE DE GLACE 2 (ICE AGE 2: THE M... Fox 44% 94% 22% 39% 5% 22% 39% 6% 12% 33% 16%

OSS 117: LE CAIRE NID D'ESPIONS SPRI 35% 85% 14% 34% 12% 12% 33% 14% 7% 26% 11%

SEXY MOVIE (DATE MOVIE) Fox 9% 54% 9% 23% 27% 7% 18% 34% 4% 16% 4%

SILENT HILL Metro 24% 67% 24% 47% 14% 17% 34% 21% 7% 21% 12%

CONFIDENTIAL

Summary Chart


Film Tracking Study FranceKey Tracking Measures Chart Field Dates: April 28 - April 30, 2006Among Opening Films Int'l Territory: France

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

MISSION: IMPOSSIBLE III UIP

19%81%

38%8%

QUATRE ETOILES Mars

4%24%

23%3%

ONE WEEK OUT SECRETS DE FAMILLE (KE... SND

1%14%14%

2%

TWO WEEKS OUT

DA VINCI CODE, THE SPRI

12%84%

48%30%

VOLVER Pathé

1%11%

26%2%

THREE WEEKS OUT X-MEN: THE LAST STAND (... Fox

5%55%

52%11%

CONFIDENTIAL

Summary Chart


FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

FOUR OR MORE WEEKS OUT

HALF LIGHT UIP

0%0%0%0%

HOOLIGANS (YANK, THE)(... Metro

0%5%

21%1%

OMEN, THE Fox

0%2%

25%0%

CONFIDENTIAL

First Choice Report


Film Tracking Study FranceFirst Choice Summary Field Dates: April 28 - April 30, 2006Among All Int'l Territory: France

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 382 182 200 182 200 82 100 100 100 82 100 100 100 198 184

DA VINCI CODE, THE SPRI 30% 26% 34% 28% 32% 24% 31% 32% 32% 23% 29% 32% 35% 30% 30%

L'AGE DE GLACE 2 (ICE AGE 2: THE ME... Fox 12% 9% 14% 11% 13% 12% 10% 10% 15% 9% 10% 13% 15% 9% 15%

CAMPING Pathé 11% 10% 11% 10% 11% 10% 10% 8% 14% 12% 9% 8% 13% 9% 12%

X-MEN: THE LAST STAND (X-MEN 3) Fox 11% 12% 10% 12% 10% 10% 14% 12% 8% 12% 12% 12% 8% 12% 10%

MISSION: IMPOSSIBLE III UIP 8% 12% 4% 7% 8% 6% 8% 7% 9% 12% 11% 3% 5% 9% 7%

OSS 117: LE CAIRE NID D'ESPIONS SPRI 7% 11% 4% 6% 8% 10% 3% 9% 7% 9% 13% 4% 3% 8% 7%

SILENT HILL Metro 7% 9% 6% 8% 7% 10% 6% 10% 3% 9% 9% 7% 4% 8% 6%

SEXY MOVIE (DATE MOVIE) Fox 4% 3% 5% 7% 1% 9% 6% 0% 1% 6% 0% 8% 1% 5% 3%

ANTARTICA, PRISONNIERS DU FROID (E... BVI 3% 2% 4% 4% 2% 4% 4% 0% 4% 1% 2% 6% 2% 3% 3%

QUATRE ETOILES Mars 3% 2% 3% 3% 3% 1% 4% 3% 2% 4% 1% 2% 4% 4% 1%

SECRETS DE FAMILLE (KEEPING MUM) SND 2% 0% 3% 1% 2% 1% 1% 3% 1% 0% 0% 2% 4% 1% 3%

VOLVER Pathé 2% 1% 3% 1% 3% 1% 0% 4% 1% 0% 1% 1% 4% 2% 1%

AMI PARFAIT, UN Pyra 1% 2% 1% 2% 1% 0% 3% 0% 2% 2% 2% 1% 0% 1% 2%

HOOLIGANS (YANK, THE)(GREEN STREET) Metro 1% 0% 1% 1% 1% 1% 0% 0% 1% 0% 0% 1% 1% 0% 1%

OMEN, THE Fox 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

HALF LIGHT UIP 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

* DENOTES SMALL SAMPLE SIZE

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: April 28 - April 30, 2006Open/Released Int'l Territory: France



BASE:TOTAL 382 182 200 182 200 82 100 100 100 82 100 100 100 198 184

CAMPING Pathé 21% 21% 21% 19% 23% 17% 21% 19% 26% 21% 22% 18% 23% 16% 26%










First Choice Summary Field Dates: April 28 - April 30, 2006Among O/R Definitely Int'l Territory: FranceAmong those going to the movies this weekend



BASE:TOTAL 99 53 46* 52 47* 24* 28* 26* 21* 24* 29* 28* 18* 54 45*

CAMPING Pathé 21% 19% 24% 25% 17% 17% 32% 15% 19% 21% 17% 29% 17% 11% 33%








CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: April 28 - April 30, 2006O/R Def. (cont) Int'l Territory: France



BASE:TOTAL 99 53 46* 52 47* 24* 28* 26* 21* 24* 29* 28* 18* 54 45*



First Choice Summary Field Dates: April 28 - April 30, 2006Among O/R Def/Prob Int'l Territory: FranceAmong those going to the movies this weekend



BASE:TOTAL 167 90 77 95 72 43* 52 37* 35* 44* 46* 51 26* 93 74


CAMPING Pathé 18% 14% 23% 21% 15% 19% 23% 14% 17% 16% 13% 25% 19% 11% 33%









CONFIDENTIAL

First Choice Report


How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


382 182 200 182 200 82 100 100 100 82 100 100 100 198 184

Definitely 26% 29% 23% 29% 24% 29% 28% 26% 21% 29% 29% 28% 18% 27% 24%

Probably 18% 20% 16% 24% 13% 23% 24% 11% 14% 24% 17% 23% 8% 20% 16%

Not Sure 23% 21% 25% 19% 26% 17% 21% 27% 25% 21% 21% 18% 31% 22% 24%

Probably not 10% 9% 11% 9% 11% 10% 9% 10% 11% 11% 7% 8% 14% 8% 12%

Defintiely not 24% 21% 26% 19% 28% 21% 18% 26% 29% 15% 26% 23% 29% 23% 24%


CONFIDENTIAL

Segment Report


Film Tracking Study FranceAudience Segment Field Dates: April 28 - April 30, 2006w/Overall Weighted Int'l Territory: France

Film:

Release Date:

Field Dates:

AMI PARFAIT, UN / Pyra

April 26, 2006

April 28 - April 30, 2006

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

382 2% 18% 9% 30% 13% 3% 16% 32% 1% 5% 2% 1% 10% 40% 20% 14% 10%

PERSONS

13-17 82 0% 11% 0% 22% 0% 1% 14% 40% 0% 0% 0% 4% 0% 67% 22% 22% 0%

18-24 100 0% 14% 7% 29% 7% 3% 13% 26% 3% 3% 3% 0% 21% 36% 21% 0% 0%

25-34 100 2% 18% 11% 17% 17% 3% 12% 33% 0% 5% 1% 1% 0% 33% 17% 6% 17%

35-49 100 5% 28% 14% 46% 25% 5% 25% 33% 2% 10% 4% 0% 11% 36% 14% 25% 21%

Under 25 182 0% 13% 4% 26% 4% 2% 13% 32% 2% 2% 2% 2% 13% 48% 22% 9% 0%

25 Plus 200 4% 23% 13% 35% 22% 4% 19% 33% 1% 8% 3% 1% 7% 35% 15% 17% 20%

MALES

Males 182 2% 18% 12% 27% 15% 3% 15% 32% 2% 5% 2% 1% 12% 36% 15% 15% 18%

13-17 32* 0% 9% 0% 0% 0% 3% 19% 31% 0% 0% 0% 0% 0% 67% 0% 0% 0%

18-24 50 0% 20% 10% 30% 10% 2% 14% 28% 4% 4% 4% 0% 20% 50% 10% 0% 0%

Under 25 82 0% 16% 8% 23% 8% 2% 16% 29% 2% 2% 2% 0% 15% 54% 8% 0% 0%

25 Plus 100 4% 20% 15% 30% 20% 4% 15% 35% 2% 7% 1% 1% 10% 25% 20% 25% 30%

FEMALES

Females 200 2% 18% 8% 36% 17% 3% 17% 33% 1% 5% 3% 2% 6% 42% 19% 14% 8%

13-17 50 0% 12% 0% 33% 0% 0% 10% 45% 0% 0% 0% 6% 0% 67% 33% 33% 0%

18-24 50 0% 8% 0% 25% 0% 4% 12% 24% 2% 2% 2% 0% 25% 0% 50% 0% 0%

Under 25 100 0% 10% 0% 30% 0% 2% 11% 34% 1% 1% 1% 3% 10% 40% 40% 20% 0%

25 Plus 100 3% 26% 12% 38% 23% 4% 22% 31% 0% 8% 4% 0% 4% 42% 12% 12% 12%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ANTARTICA, PRISONNIERS DU FROID ... / BVI

April 26, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 11% 45% 20% 38% 12% 11% 23% 25% 3% 14% 7% 3% 39% 27% 28% 18% 5%

PERSONS

13-17 82 11% 49% 23% 43% 8% 12% 27% 25% 4% 16% 5% 4% 35% 30% 20% 23% 0%

18-24 100 11% 40% 23% 35% 13% 10% 17% 22% 4% 11% 8% 0% 50% 15% 28% 15% 8%

25-34 100 12% 50% 16% 32% 14% 11% 22% 25% 0% 11% 7% 5% 36% 34% 22% 10% 2%

35-49 100 10% 43% 23% 47% 12% 11% 29% 27% 4% 18% 10% 3% 33% 30% 40% 23% 9%

Under 25 182 11% 44% 23% 39% 10% 11% 22% 23% 4% 13% 7% 2% 43% 23% 24% 19% 4%

25 Plus 200 11% 47% 19% 39% 13% 11% 26% 26% 2% 14% 9% 4% 34% 32% 30% 16% 5%

MALES

Males 182 11% 42% 17% 34% 11% 8% 20% 25% 2% 8% 5% 3% 42% 21% 33% 20% 7%

13-17 32* 9% 41% 15% 31% 0% 6% 19% 19% 0% 3% 0% 0% 31% 23% 38% 31% 0%

18-24 50 10% 38% 16% 32% 21% 8% 14% 26% 2% 8% 6% 0% 53% 16% 26% 11% 5%

Under 25 82 10% 39% 16% 31% 13% 7% 16% 23% 1% 6% 4% 0% 44% 19% 31% 19% 3%

25 Plus 100 12% 44% 18% 36% 9% 8% 23% 26% 2% 10% 6% 6% 41% 23% 34% 20% 9%

FEMALES

Females 200 11% 49% 24% 42% 12% 14% 27% 25% 4% 19% 10% 3% 35% 33% 23% 15% 3%

13-17 50 12% 54% 26% 48% 11% 16% 33% 29% 6% 24% 8% 6% 37% 33% 11% 19% 0%

18-24 50 12% 42% 29% 38% 5% 12% 20% 18% 6% 14% 10% 0% 48% 14% 29% 19% 10%

Under 25 100 12% 48% 27% 44% 8% 14% 26% 23% 6% 19% 9% 3% 42% 25% 19% 19% 4%

25 Plus 100 10% 49% 20% 41% 16% 14% 28% 26% 2% 19% 11% 2% 29% 41% 27% 12% 2%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CAMPING / Pathé

April 26, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 49% 81% 31% 54% 12% 27% 48% 19% 11% 35% 21% 7% 34% 55% 26% 22% 12%

PERSONS

13-17 82 43% 78% 25% 45% 13% 23% 42% 20% 10% 28% 17% 9% 38% 47% 19% 19% 6%

18-24 100 52% 81% 35% 56% 10% 30% 47% 16% 10% 39% 21% 7% 40% 57% 30% 23% 7%

25-34 100 50% 83% 28% 53% 17% 23% 48% 23% 8% 32% 19% 9% 33% 52% 27% 17% 18%

35-49 100 51% 81% 35% 63% 10% 29% 53% 19% 14% 41% 26% 3% 27% 63% 27% 26% 17%

Under 25 182 48% 80% 30% 51% 11% 27% 45% 18% 10% 34% 19% 8% 39% 52% 25% 21% 7%

25 Plus 200 51% 82% 31% 58% 13% 26% 51% 21% 11% 37% 23% 6% 30% 57% 27% 21% 18%

MALES

Males 182 50% 77% 33% 56% 11% 28% 49% 18% 10% 38% 21% 8% 37% 54% 28% 26% 15%

13-17 32* 50% 72% 35% 52% 13% 31% 47% 19% 13% 25% 19% 13% 39% 39% 13% 22% 4%

18-24 50 50% 76% 32% 50% 5% 28% 42% 10% 12% 42% 22% 8% 34% 53% 29% 24% 8%

Under 25 82 50% 74% 33% 51% 8% 29% 44% 13% 12% 35% 21% 10% 36% 48% 23% 23% 7%

25 Plus 100 50% 80% 33% 60% 14% 27% 53% 21% 9% 41% 22% 6% 38% 59% 33% 28% 21%

FEMALES

Females 200 49% 84% 29% 54% 13% 25% 47% 21% 11% 33% 21% 6% 32% 56% 24% 18% 11%

13-17 50 38% 82% 20% 41% 12% 18% 39% 20% 8% 30% 16% 6% 37% 51% 22% 17% 7%

18-24 50 54% 86% 37% 60% 14% 32% 52% 22% 8% 36% 20% 6% 44% 60% 30% 23% 7%

Under 25 100 46% 84% 29% 51% 13% 25% 45% 21% 8% 33% 18% 6% 40% 56% 26% 20% 7%

25 Plus 100 51% 84% 30% 56% 13% 25% 48% 21% 13% 32% 23% 6% 23% 56% 21% 15% 14%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DA VINCI CODE, THE / SPRI

May 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 12% 84% 48% 70% 6% 42% 64% 9% 30% 54% - 2% 33% 41% 27% 31% 19%

PERSONS

13-17 82 5% 83% 47% 63% 10% 41% 56% 15% 24% 50% - 5% 38% 47% 26% 25% 10%

18-24 100 20% 85% 58% 73% 5% 51% 69% 6% 31% 58% - 1% 35% 38% 38% 35% 20%

25-34 100 14% 86% 44% 71% 5% 39% 68% 8% 32% 55% - 1% 36% 45% 26% 24% 17%

35-49 100 8% 83% 42% 71% 4% 36% 62% 8% 32% 55% - 2% 23% 34% 14% 35% 28%

Under 25 182 13% 84% 53% 69% 7% 46% 63% 10% 28% 54% - 3% 37% 42% 33% 31% 16%

25 Plus 200 11% 85% 43% 71% 4% 38% 65% 8% 32% 55% - 2% 30% 40% 20% 30% 22%

MALES

Males 182 12% 83% 44% 67% 5% 38% 63% 8% 26% 52% - 1% 39% 40% 30% 38% 23%

13-17 32* 6% 91% 48% 66% 10% 47% 63% 13% 22% 47% - 3% 48% 31% 31% 38% 10%

18-24 50 14% 82% 44% 66% 5% 40% 64% 6% 24% 50% - 2% 37% 49% 32% 39% 24%

Under 25 82 11% 85% 46% 66% 7% 43% 63% 9% 23% 49% - 2% 41% 41% 31% 39% 19%

25 Plus 100 12% 81% 42% 68% 4% 35% 62% 7% 29% 54% - 0% 37% 38% 28% 38% 26%

FEMALES

Females 200 13% 86% 51% 73% 6% 45% 65% 10% 34% 57% - 3% 27% 42% 23% 23% 16%

13-17 50 4% 78% 46% 62% 10% 37% 51% 16% 26% 52% - 6% 31% 59% 23% 15% 10%

18-24 50 26% 88% 70% 80% 5% 62% 74% 6% 38% 66% - 0% 34% 27% 43% 32% 16%

Under 25 100 15% 83% 59% 71% 7% 49% 63% 11% 32% 59% - 3% 33% 42% 34% 24% 13%

25 Plus 100 10% 88% 44% 74% 5% 40% 68% 9% 35% 56% - 3% 23% 41% 13% 22% 19%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HALF LIGHT / UIP

May 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 0% 0% 0% 0% 0% 0% 5% 39% 0% 1% - 0% 0% 0% 0% 0% 0%

PERSONS

13-17 82 0% 0% N/A N/A N/A 0% 7% 35% 0% 0% - 1% N/A N/A N/A N/A N/A




Under 25 182 0% 0% N/A N/A N/A 1% 7% 31% 0% 0% - 1% N/A N/A N/A N/A N/A

25 Plus 200 0% 0% N/A N/A N/A 0% 4% 48% 0% 1% - 0% N/A N/A N/A N/A N/A

MALES

Males 182 0% 0% N/A N/A N/A 1% 7% 39% 0% 0% - 0% N/A N/A N/A N/A N/A

13-17 32* 0% 0% N/A N/A N/A 0% 13% 28% 0% 0% - 0% N/A N/A N/A N/A N/A




FEMALES

Females 200 0% 0% N/A N/A N/A 0% 3% 41% 0% 1% - 1% N/A N/A N/A N/A N/A






CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HOOLIGANS (YANK, THE)(GREEN STR... / Metro

May 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 0% 5% 21% 64% 16% 4% 14% 39% 1% 4% - 1% 4% 27% 20% 29% 3%

PERSONS

13-17 82 0% 9% 43% 71% 0% 6% 19% 31% 1% 5% - 1% 0% 14% 0% 57% 14%

18-24 100 0% 7% 43% 57% 14% 6% 17% 30% 0% 4% - 1% 14% 43% 29% 57% 0%

25-34 100 0% 5% 0% 80% 0% 1% 9% 48% 0% 3% - 0% 0% 40% 20% 0% 0%

35-49 100 0% 1% 0% 0% 100% 4% 11% 48% 1% 5% - 0% 0% 0% 0% 0% 0%

Under 25 182 0% 8% 43% 64% 7% 6% 18% 30% 1% 4% - 1% 7% 29% 14% 57% 7%

25 Plus 200 0% 3% 0% 67% 17% 3% 10% 48% 1% 4% - 0% 0% 33% 17% 0% 0%

MALES

Males 182 0% 5% 20% 70% 0% 5% 14% 37% 0% 3% - 1% 10% 40% 10% 40% 0%

13-17 32* 0% 6% 0% 100% 0% 0% 9% 28% 0% 3% - 0% 0% 0% 0% 100% 0%

18-24 50 0% 8% 50% 50% 0% 10% 18% 30% 0% 6% - 2% 25% 50% 25% 50% 0%

Under 25 82 0% 7% 33% 67% 0% 6% 15% 29% 0% 5% - 1% 17% 33% 17% 67% 0%

25 Plus 100 0% 4% 0% 75% 0% 4% 14% 43% 0% 2% - 0% 0% 50% 0% 0% 0%

FEMALES

Females 200 0% 5% 40% 60% 20% 4% 13% 42% 1% 5% - 1% 0% 20% 20% 40% 10%

13-17 50 0% 10% 60% 60% 0% 10% 24% 33% 2% 6% - 2% 0% 20% 0% 40% 20%

18-24 50 0% 6% 33% 67% 33% 2% 16% 30% 0% 2% - 0% 0% 33% 33% 67% 0%

Under 25 100 0% 8% 50% 63% 13% 6% 20% 31% 1% 4% - 1% 0% 25% 13% 50% 13%

25 Plus 100 0% 2% 0% 50% 50% 1% 6% 53% 1% 6% - 0% 0% 0% 50% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

L'AGE DE GLACE 2 (ICE AGE 2: THE ... / Fox

April 5, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 44% 94% 22% 39% 5% 22% 39% 6% 12% 33% 16% 38% 48% 41% 37% 30% 13%

PERSONS

13-17 82 49% 94% 19% 36% 5% 20% 37% 6% 12% 39% 23% 48% 53% 40% 42% 29% 10%

18-24 100 41% 93% 20% 38% 2% 19% 38% 3% 10% 31% 14% 39% 53% 40% 42% 34% 13%

25-34 100 43% 95% 24% 42% 6% 24% 42% 7% 10% 27% 11% 35% 44% 38% 37% 27% 15%

35-49 100 44% 94% 26% 38% 7% 24% 39% 10% 15% 38% 20% 32% 40% 48% 27% 26% 15%

Under 25 182 45% 93% 20% 37% 4% 19% 38% 4% 11% 35% 18% 43% 53% 40% 42% 32% 12%

25 Plus 200 44% 95% 25% 40% 7% 24% 41% 9% 13% 33% 16% 34% 42% 43% 32% 26% 15%

MALES

Males 182 38% 93% 21% 40% 2% 20% 40% 4% 9% 31% 12% 38% 50% 39% 41% 37% 14%

13-17 32* 44% 94% 23% 47% 0% 25% 47% 0% 13% 38% 19% 47% 63% 40% 37% 47% 3%

18-24 50 34% 94% 17% 34% 0% 16% 34% 0% 6% 30% 6% 42% 49% 43% 47% 38% 11%

Under 25 82 38% 94% 19% 39% 0% 20% 39% 0% 9% 33% 11% 44% 55% 42% 43% 42% 8%

25 Plus 100 39% 92% 22% 41% 4% 20% 41% 7% 10% 30% 13% 34% 47% 37% 39% 34% 18%

FEMALES

Females 200 49% 95% 24% 37% 8% 24% 38% 9% 14% 36% 21% 38% 45% 44% 33% 22% 13%

13-17 50 52% 94% 17% 30% 9% 16% 31% 10% 12% 40% 26% 48% 47% 40% 45% 17% 15%

18-24 50 48% 92% 24% 41% 4% 22% 42% 6% 14% 32% 22% 36% 57% 37% 37% 30% 15%

Under 25 100 50% 93% 20% 35% 6% 19% 36% 8% 13% 36% 24% 42% 52% 39% 41% 24% 15%

25 Plus 100 48% 97% 28% 39% 9% 28% 40% 10% 15% 35% 18% 33% 38% 48% 25% 20% 11%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MISSION: IMPOSSIBLE III / UIP

May 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 19% 81% 38% 60% 10% 33% 53% 14% 8% 33% 21% 2% 29% 39% 34% 21% 9%

PERSONS

13-17 82 11% 79% 46% 57% 11% 40% 52% 12% 6% 34% 17% 4% 35% 40% 40% 18% 6%

18-24 100 21% 85% 36% 62% 5% 33% 59% 7% 8% 34% 26% 1% 32% 39% 34% 21% 9%

25-34 100 31% 81% 38% 63% 15% 31% 53% 20% 7% 33% 21% 0% 23% 41% 40% 23% 9%

35-49 100 11% 76% 32% 57% 9% 26% 46% 17% 9% 31% 18% 2% 25% 38% 22% 21% 12%

Under 25 182 16% 82% 41% 60% 7% 36% 56% 9% 7% 34% 22% 2% 33% 39% 37% 20% 8%

25 Plus 200 21% 79% 35% 60% 12% 28% 50% 19% 8% 32% 20% 1% 24% 39% 31% 22% 10%

MALES

Males 182 19% 83% 42% 64% 9% 37% 58% 14% 12% 36% 25% 1% 32% 36% 40% 26% 11%

13-17 32* 9% 81% 77% 85% 4% 66% 78% 6% 13% 59% 31% 0% 46% 38% 42% 31% 8%

18-24 50 20% 90% 31% 60% 7% 30% 58% 8% 12% 34% 30% 2% 27% 38% 42% 22% 11%

Under 25 82 16% 87% 48% 69% 6% 44% 66% 7% 12% 44% 30% 1% 34% 38% 42% 25% 10%

25 Plus 100 21% 80% 36% 60% 11% 31% 51% 19% 11% 29% 20% 0% 30% 34% 38% 28% 13%

FEMALES

Females 200 19% 78% 34% 56% 11% 28% 48% 15% 4% 31% 17% 3% 26% 43% 28% 16% 7%

13-17 50 12% 78% 26% 38% 15% 22% 35% 16% 2% 18% 8% 6% 28% 41% 38% 10% 5%

18-24 50 22% 80% 43% 65% 3% 36% 60% 6% 4% 34% 22% 0% 38% 40% 25% 20% 8%

Under 25 100 17% 79% 34% 52% 9% 29% 47% 11% 3% 26% 15% 3% 33% 41% 32% 15% 6%

25 Plus 100 21% 77% 34% 60% 13% 26% 48% 18% 5% 35% 19% 2% 18% 45% 25% 17% 8%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

OMEN, THE / Fox

May 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 0% 2% 25% 50% 8% 1% 7% 39% 0% 2% - 0% 0% 0% 0% 25% 0%

PERSONS

13-17 82 0% 1% 0% 100% 0% 0% 12% 40% 0% 1% - 1% 0% 0% 0% 0% 0%

18-24 100 0% 3% 33% 67% 0% 1% 8% 30% 0% 0% - 0% 0% 0% 0% 67% 0%

25-34 100 0% 2% 0% 50% 0% 1% 6% 45% 0% 3% - 0% 0% 0% 0% 0% 0%

35-49 100 0% 2% 0% 0% 50% 0% 3% 45% 0% 2% - 0% 0% 0% 0% 50% 0%

Under 25 182 0% 2% 25% 75% 0% 1% 10% 34% 0% 1% - 1% 0% 0% 0% 50% 0%

25 Plus 200 0% 2% 0% 25% 25% 1% 5% 45% 0% 3% - 0% 0% 0% 0% 25% 0%

MALES

Males 182 0% 2% 25% 50% 25% 1% 8% 40% 0% 1% - 0% 0% 0% 0% 25% 0%

13-17 32* 0% 0% N/A N/A N/A 0% 13% 31% 0% 0% - 0% N/A N/A N/A N/A N/A

18-24 50 0% 2% 100% 100% 0% 2% 10% 30% 0% 0% - 0% 0% 0% 0% 0% 0%

Under 25 82 0% 1% 100% 100% 0% 1% 11% 30% 0% 0% - 0% 0% 0% 0% 0% 0%

25 Plus 100 0% 3% 0% 33% 33% 1% 6% 47% 0% 1% - 0% 0% 0% 0% 33% 0%

FEMALES

Females 200 0% 2% 0% 50% 0% 0% 6% 40% 0% 3% - 1% 0% 0% 0% 50% 0%

13-17 50 0% 2% 0% 100% 0% 0% 12% 45% 0% 2% - 2% 0% 0% 0% 0% 0%

18-24 50 0% 4% 0% 50% 0% 0% 6% 30% 0% 0% - 0% 0% 0% 0% 100% 0%

Under 25 100 0% 3% 0% 67% 0% 0% 9% 37% 0% 1% - 1% 0% 0% 0% 67% 0%

25 Plus 100 0% 1% 0% 0% 0% 0% 3% 43% 0% 4% - 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

OSS 117: LE CAIRE NID D'ESPIONS / SPRI

April 19, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 35% 85% 14% 34% 12% 12% 33% 14% 7% 26% 11% 20% 33% 54% 30% 22% 15%

PERSONS

13-17 82 34% 84% 12% 39% 12% 10% 35% 15% 10% 29% 12% 24% 38% 45% 33% 22% 10%

18-24 100 32% 83% 12% 31% 12% 10% 31% 15% 3% 23% 7% 15% 36% 51% 34% 18% 14%

25-34 100 37% 85% 15% 38% 11% 15% 37% 10% 9% 26% 13% 20% 26% 62% 29% 21% 18%

35-49 100 36% 88% 15% 28% 15% 13% 28% 17% 7% 27% 11% 22% 33% 58% 25% 25% 16%

Under 25 182 33% 84% 12% 35% 12% 10% 33% 15% 6% 26% 9% 19% 37% 48% 34% 20% 13%

25 Plus 200 37% 87% 15% 33% 13% 14% 33% 14% 8% 27% 12% 21% 29% 60% 27% 23% 17%

MALES

Males 182 38% 86% 19% 38% 9% 16% 37% 13% 11% 32% 15% 27% 35% 51% 36% 30% 19%

13-17 32* 41% 81% 23% 54% 4% 19% 47% 9% 13% 38% 9% 38% 42% 38% 27% 42% 8%

18-24 50 38% 84% 14% 36% 12% 12% 34% 16% 6% 30% 12% 18% 31% 43% 33% 21% 19%

Under 25 82 39% 83% 18% 43% 9% 15% 39% 13% 9% 33% 11% 26% 35% 41% 31% 29% 15%

25 Plus 100 38% 88% 19% 35% 9% 17% 36% 12% 13% 32% 18% 29% 35% 59% 40% 31% 23%

FEMALES

Females 200 32% 85% 9% 30% 15% 9% 28% 16% 4% 21% 7% 14% 31% 57% 25% 14% 11%

13-17 50 30% 86% 5% 30% 16% 4% 27% 18% 8% 24% 14% 16% 35% 49% 37% 9% 12%

18-24 50 26% 82% 10% 27% 12% 8% 28% 14% 0% 16% 2% 12% 41% 59% 34% 15% 10%

Under 25 100 28% 84% 7% 29% 14% 6% 27% 16% 4% 20% 8% 14% 38% 54% 36% 12% 11%

25 Plus 100 35% 85% 11% 31% 16% 11% 29% 15% 3% 21% 6% 13% 24% 61% 14% 15% 11%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

QUATRE ETOILES / Mars

May 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 4% 24% 23% 47% 14% 6% 21% 32% 3% 9% 5% 1% 25% 30% 20% 17% 6%

PERSONS

13-17 82 5% 22% 11% 28% 11% 2% 17% 32% 1% 5% 4% 2% 11% 11% 33% 22% 6%

18-24 100 5% 25% 24% 44% 12% 6% 14% 29% 4% 8% 4% 0% 36% 36% 16% 24% 4%

25-34 100 5% 28% 29% 50% 25% 8% 24% 33% 3% 14% 9% 1% 14% 50% 14% 7% 0%

35-49 100 3% 20% 20% 65% 5% 8% 29% 34% 2% 11% 4% 0% 30% 10% 20% 15% 15%

Under 25 182 5% 24% 19% 37% 12% 4% 15% 30% 3% 7% 4% 1% 26% 26% 23% 23% 5%

25 Plus 200 4% 24% 25% 56% 17% 8% 27% 34% 3% 13% 7% 1% 21% 33% 17% 10% 6%

MALES

Males 182 4% 22% 23% 53% 8% 5% 23% 31% 2% 8% 4% 1% 35% 30% 23% 20% 10%

13-17 32* 6% 16% 40% 40% 0% 6% 25% 28% 3% 3% 3% 0% 40% 0% 20% 40% 20%

18-24 50 2% 24% 25% 42% 17% 6% 14% 34% 4% 6% 2% 0% 50% 42% 25% 17% 8%

Under 25 82 4% 21% 29% 41% 12% 6% 18% 32% 4% 5% 2% 0% 47% 29% 24% 24% 12%

25 Plus 100 4% 23% 17% 61% 4% 5% 27% 30% 1% 10% 5% 1% 26% 30% 22% 17% 9%

FEMALES

Females 200 5% 26% 22% 43% 20% 7% 20% 33% 3% 12% 7% 1% 14% 29% 18% 14% 2%

13-17 50 4% 26% 0% 23% 15% 0% 12% 35% 0% 6% 4% 4% 0% 15% 38% 15% 0%

18-24 50 8% 26% 23% 46% 8% 6% 14% 24% 4% 10% 6% 0% 23% 31% 8% 31% 0%

Under 25 100 6% 26% 12% 35% 12% 3% 13% 29% 2% 8% 5% 2% 12% 23% 23% 23% 0%

25 Plus 100 4% 25% 32% 52% 28% 11% 26% 37% 4% 15% 8% 0% 16% 36% 12% 4% 4%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SECRETS DE FAMILLE (KEEPING MUM) / SND

May 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 1% 14% 14% 35% 19% 3% 14% 32% 2% 5% - 1% 30% 11% 19% 24% 3%

PERSONS

13-17 82 0% 11% 0% 33% 0% 1% 12% 32% 1% 2% - 4% 33% 11% 0% 33% 0%

18-24 100 0% 14% 29% 50% 29% 4% 15% 26% 1% 4% - 0% 36% 7% 29% 21% 0%

25-34 100 3% 18% 17% 28% 28% 5% 16% 34% 3% 8% - 0% 28% 11% 28% 11% 0%

35-49 100 0% 12% 0% 25% 8% 2% 14% 35% 1% 6% - 0% 25% 17% 8% 42% 17%

Under 25 182 0% 13% 17% 43% 17% 3% 14% 29% 1% 3% - 2% 35% 9% 17% 26% 0%

25 Plus 200 2% 15% 10% 27% 20% 4% 15% 35% 2% 7% - 0% 27% 13% 20% 23% 7%

MALES

Males 182 0% 14% 8% 28% 24% 1% 12% 37% 0% 3% - 0% 36% 4% 28% 20% 4%

13-17 32* 0% 3% 0% 0% 0% 0% 13% 31% 0% 0% - 0% 0% 0% 0% 0% 0%

18-24 50 0% 18% 22% 44% 33% 4% 14% 32% 0% 2% - 0% 33% 0% 33% 22% 0%

Under 25 82 0% 12% 20% 40% 30% 2% 13% 32% 0% 1% - 0% 30% 0% 30% 20% 0%

25 Plus 100 0% 15% 0% 20% 20% 0% 10% 42% 0% 4% - 0% 40% 7% 27% 20% 7%

FEMALES

Females 200 2% 14% 18% 39% 14% 5% 17% 27% 3% 8% - 2% 25% 18% 11% 29% 4%

13-17 50 0% 16% 0% 38% 0% 2% 12% 33% 2% 4% - 6% 38% 13% 0% 38% 0%

18-24 50 0% 10% 40% 60% 20% 4% 16% 20% 2% 6% - 0% 40% 20% 20% 20% 0%

Under 25 100 0% 13% 15% 46% 8% 3% 14% 26% 2% 5% - 3% 38% 15% 8% 31% 0%

25 Plus 100 3% 15% 20% 33% 20% 7% 20% 27% 4% 10% - 0% 13% 20% 13% 27% 7%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SEXY MOVIE (DATE MOVIE) / Fox

April 26, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 9% 54% 9% 23% 27% 7% 18% 34% 4% 16% 4% 4% 17% 12% 46% 22% 3%

PERSONS

13-17 82 12% 62% 16% 35% 10% 14% 31% 16% 9% 30% 7% 6% 25% 14% 45% 24% 4%

18-24 100 15% 66% 17% 35% 24% 11% 26% 26% 6% 21% 7% 5% 17% 12% 48% 18% 3%

25-34 100 8% 54% 4% 11% 31% 3% 11% 43% 0% 8% 3% 5% 11% 15% 48% 20% 2%

35-49 100 2% 32% 0% 9% 44% 1% 5% 50% 1% 4% 0% 0% 16% 6% 38% 25% 3%

Under 25 182 14% 64% 16% 35% 18% 12% 28% 22% 7% 25% 7% 5% 21% 13% 47% 21% 3%

25 Plus 200 5% 43% 2% 10% 36% 2% 8% 47% 1% 6% 2% 3% 13% 12% 44% 22% 2%

MALES

Males 182 10% 52% 11% 24% 28% 7% 17% 36% 3% 13% 2% 4% 18% 10% 48% 24% 3%

13-17 32* 19% 63% 25% 40% 5% 19% 31% 13% 9% 38% 6% 9% 35% 15% 40% 35% 0%

18-24 50 12% 66% 12% 30% 33% 8% 22% 30% 4% 14% 2% 2% 12% 3% 58% 21% 6%

Under 25 82 15% 65% 17% 34% 23% 12% 26% 23% 6% 23% 4% 5% 21% 8% 51% 26% 4%

25 Plus 100 7% 41% 2% 12% 34% 2% 10% 46% 0% 5% 0% 3% 15% 12% 44% 22% 2%

FEMALES

Females 200 8% 55% 10% 25% 24% 7% 18% 34% 5% 17% 7% 4% 17% 15% 44% 18% 3%

13-17 50 8% 62% 10% 32% 13% 10% 31% 18% 8% 26% 8% 4% 19% 13% 48% 16% 6%

18-24 50 18% 66% 21% 39% 15% 14% 30% 22% 8% 28% 12% 8% 21% 21% 39% 15% 0%

Under 25 100 13% 64% 16% 36% 14% 12% 30% 20% 8% 27% 10% 6% 20% 17% 44% 16% 3%

25 Plus 100 3% 45% 2% 9% 38% 2% 6% 47% 1% 7% 3% 2% 11% 11% 44% 22% 2%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SILENT HILL / Metro

April 26, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 24% 67% 24% 47% 14% 17% 34% 21% 7% 21% 12% 5% 27% 21% 41% 27% 4%

PERSONS

13-17 82 32% 73% 27% 54% 8% 20% 41% 15% 10% 24% 15% 11% 28% 20% 37% 28% 2%

18-24 100 26% 75% 27% 55% 7% 20% 42% 11% 6% 23% 10% 1% 36% 16% 45% 25% 4%

25-34 100 24% 67% 28% 55% 21% 20% 39% 28% 10% 25% 16% 2% 21% 27% 39% 28% 3%

35-49 100 16% 52% 10% 21% 19% 6% 14% 30% 3% 13% 7% 6% 25% 21% 44% 27% 6%

Under 25 182 29% 74% 27% 54% 7% 20% 41% 13% 8% 24% 12% 5% 33% 18% 41% 27% 3%

25 Plus 200 20% 60% 20% 40% 20% 13% 27% 29% 7% 19% 12% 4% 23% 24% 41% 28% 4%

MALES

Males 182 25% 69% 29% 56% 9% 20% 40% 18% 9% 26% 15% 5% 30% 25% 38% 33% 5%

13-17 32* 28% 72% 35% 70% 9% 25% 53% 9% 6% 19% 13% 13% 22% 26% 35% 26% 0%

18-24 50 24% 80% 33% 60% 5% 26% 48% 10% 10% 32% 16% 2% 38% 20% 43% 30% 5%

Under 25 82 26% 77% 33% 63% 6% 26% 50% 10% 9% 27% 15% 6% 32% 22% 40% 29% 3%

25 Plus 100 24% 63% 25% 48% 11% 16% 31% 24% 9% 26% 15% 5% 29% 29% 37% 37% 6%

FEMALES

Females 200 24% 64% 18% 40% 18% 13% 28% 25% 6% 17% 9% 4% 26% 16% 45% 22% 2%

13-17 50 34% 74% 22% 44% 8% 16% 33% 18% 12% 28% 16% 10% 32% 16% 38% 30% 3%

18-24 50 28% 70% 20% 49% 9% 14% 36% 12% 2% 14% 4% 0% 34% 11% 49% 20% 3%

Under 25 100 31% 72% 21% 46% 8% 15% 34% 15% 7% 21% 10% 5% 33% 14% 43% 25% 3%

25 Plus 100 16% 56% 14% 32% 30% 10% 22% 34% 4% 12% 8% 3% 16% 20% 46% 18% 2%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

VOLVER / Pathé

May 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 1% 11% 26% 47% 14% 5% 15% 33% 2% 6% - 0% 15% 29% 22% 25% 6%

PERSONS

13-17 82 0% 13% 27% 55% 0% 6% 21% 27% 1% 5% - 1% 9% 27% 27% 36% 0%

18-24 100 1% 8% 25% 25% 25% 5% 14% 21% 0% 5% - 0% 13% 25% 50% 13% 0%

25-34 100 1% 9% 67% 78% 22% 8% 13% 43% 4% 8% - 0% 0% 33% 11% 11% 22%

35-49 100 1% 15% 7% 47% 7% 2% 13% 42% 1% 5% - 0% 27% 27% 0% 33% 7%

Under 25 182 1% 10% 26% 42% 11% 6% 17% 24% 1% 5% - 1% 11% 26% 37% 26% 0%

25 Plus 200 1% 12% 29% 58% 13% 5% 13% 43% 3% 7% - 0% 17% 29% 4% 25% 13%

MALES

Males 182 1% 9% 19% 44% 13% 3% 12% 39% 1% 4% - 0% 19% 38% 19% 25% 6%

13-17 32* 0% 6% 0% 0% 0% 0% 6% 31% 0% 0% - 0% 0% 0% 50% 50% 0%

18-24 50 0% 8% 25% 25% 50% 4% 12% 28% 0% 6% - 0% 25% 50% 50% 0% 0%

Under 25 82 0% 7% 17% 17% 33% 2% 10% 29% 0% 4% - 0% 17% 33% 50% 17% 0%

25 Plus 100 1% 10% 20% 60% 0% 3% 13% 47% 1% 5% - 0% 20% 40% 0% 30% 10%

FEMALES

Females 200 1% 14% 33% 56% 11% 8% 18% 29% 3% 7% - 1% 11% 22% 19% 26% 7%

13-17 50 0% 18% 33% 67% 0% 10% 31% 24% 2% 8% - 2% 11% 33% 22% 33% 0%

18-24 50 2% 8% 25% 25% 0% 6% 16% 14% 0% 4% - 0% 0% 0% 50% 25% 0%

Under 25 100 1% 13% 31% 54% 0% 8% 23% 19% 1% 6% - 1% 8% 23% 31% 31% 0%

25 Plus 100 1% 14% 36% 57% 21% 7% 13% 38% 4% 8% - 0% 14% 21% 7% 21% 14%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

X-MEN: THE LAST STAND (X-MEN 3) / Fox

May 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

382 5% 55% 52% 71% 7% 34% 52% 20% 11% 33% - 1% 32% 22% 16% 30% 6%

PERSONS

13-17 82 4% 59% 56% 73% 2% 37% 53% 15% 10% 29% - 4% 31% 31% 15% 31% 8%

18-24 100 4% 63% 56% 70% 13% 39% 55% 19% 14% 34% - 0% 32% 16% 19% 22% 6%

25-34 100 10% 57% 53% 75% 7% 33% 56% 24% 12% 37% - 1% 33% 23% 12% 30% 5%

35-49 100 2% 43% 44% 63% 5% 26% 41% 21% 8% 31% - 1% 33% 23% 16% 40% 7%

Under 25 182 4% 61% 56% 71% 8% 38% 54% 17% 12% 32% - 2% 32% 23% 17% 26% 7%

25 Plus 200 6% 50% 49% 70% 6% 30% 49% 23% 10% 34% - 1% 33% 23% 14% 34% 6%

MALES

Males 182 4% 55% 56% 75% 8% 37% 56% 19% 12% 36% - 1% 34% 19% 18% 43% 5%

13-17 32* 0% 53% 59% 76% 0% 38% 59% 13% 6% 25% - 0% 35% 29% 18% 47% 0%

18-24 50 4% 66% 48% 70% 15% 38% 58% 20% 16% 36% - 0% 33% 9% 21% 24% 6%

Under 25 82 2% 61% 52% 72% 10% 38% 59% 17% 12% 32% - 0% 34% 16% 20% 32% 4%

25 Plus 100 5% 51% 61% 78% 6% 36% 54% 21% 12% 40% - 1% 33% 22% 16% 53% 6%

FEMALES

Females 200 6% 55% 49% 66% 6% 31% 47% 21% 10% 30% - 2% 31% 26% 14% 18% 8%

13-17 50 6% 62% 55% 71% 3% 37% 49% 16% 12% 32% - 6% 29% 32% 13% 23% 13%

18-24 50 4% 60% 63% 70% 10% 40% 52% 18% 12% 32% - 0% 30% 23% 17% 20% 7%

Under 25 100 5% 61% 59% 70% 7% 38% 51% 17% 12% 32% - 3% 30% 28% 15% 21% 10%

25 Plus 100 7% 49% 37% 61% 6% 23% 43% 24% 8% 28% - 1% 33% 24% 12% 14% 6%


CONFIDENTIAL

History Report


Film Tracking Study FranceHistory Field Dates: April 28 - April 30, 2006

Int'l Territory: France

Film:

Release Date:

Field Dates:


April 26, 2006


TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 24 - March 26, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 31 - April 2, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 7 - April 9, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 14 - April 16, 2006 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 1% 0% 0% 50% 0% 0% 0% 50% 0%

April 21 - April 23, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100%

April 28 - April 30, 2006 2% 2% 2% 0% 4% 0% 0% 2% 5% 0% 4% 0% 0% 0% 3% 0% 0% 0% 0% 71% 0% 29% 29%

TOTAL AWARE

March 24 - March 26, 2006 6% 4% 9% 5% 8% 6% 4% 7% 8% 2% 5% 4% 0% 8% 10% 8% 8% 0% 12% 28% 20% 20% 3%

March 31 - April 2, 2006 4% 4% 4% 3% 5% 3% 3% 2% 7% 4% 4% 5% 4% 2% 5% 2% 2% 7% 13% 33% 33% 20% 6%

April 7 - April 9, 2006 4% 3% 4% 3% 4% 2% 4% 4% 4% 4% 3% 3% 4% 3% 5% 2% 4% 0% 7% 0% 14% 29% 18%

April 14 - April 16, 2006 6% 7% 5% 4% 7% 2% 6% 8% 6% 7% 7% 3% 10% 2% 7% 2% 2% 5% 18% 18% 18% 18% 17%

April 21 - April 23, 2006 10% 8% 12% 9% 10% 10% 8% 8% 12% 8% 7% 6% 10% 10% 13% 14% 6% 0% 22% 32% 24% 14% 5%

April 28 - April 30, 2006 18% 18% 18% 13% 23% 11% 14% 18% 28% 16% 20% 9% 20% 10% 26% 12% 8% 3% 9% 39% 17% 14% 10%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

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DEFINITE INTEREST - AWARE

March 24 - March 26, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 31 - April 2, 2006 23% 0% 43% 17% 22% 0% 33% 50% 14% 0% 0% 0% 0% 50% 40% 0% 100% 0% 33% 0% 33% 33% 0%

April 7 - April 9, 2006 13% 17% 13% 17% 13% 50% 0% 0% 25% 33% 0% 100% 0% 0% 20% 0% 0% 0% 0% 0% 0% 0% 50%

April 14 - April 16, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 21 - April 23, 2006 4% 0% 9% 0% 10% 0% 0% 0% 17% 0% 0% 0% 0% 0% 15% 0% 0% 0% 100% 0% 0% 0% 0%

April 28 - April 30, 2006 9% 12% 8% 4% 13% 0% 7% 11% 14% 8% 15% 0% 10% 0% 12% 0% 0% 0% 0% 71% 0% 29% 57%

FIRST CHOICE - ALL

March 24 - March 26, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 31 - April 2, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

April 7 - April 9, 2006 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 14 - April 16, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 21 - April 23, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

April 28 - April 30, 2006 1% 2% 1% 2% 1% 0% 3% 0% 2% 2% 2% 0% 4% 1% 0% 0% 2% 0% 0% 20% 20% 15% 40%

Film:

Release Date:

Field Dates:


April 26, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ANTARTICA, PRISONNIERS DU FROID (EIGHT BELOW) / BVI

April 26, 2006




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13-17 18-24 25-34 35-49 25

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UNAIDED AWARE

March 24 - March 26, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 31 - April 2, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 7 - April 9, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%

April 14 - April 16, 2006 1% 2% 1% 1% 2% 0% 1% 2% 2% 1% 2% 0% 2% 0% 2% 0% 0% 0% 60% 0% 40% 40% 0%

April 21 - April 23, 2006 5% 4% 6% 6% 4% 5% 7% 1% 6% 5% 3% 3% 6% 7% 4% 6% 8% 6% 61% 22% 39% 39% 22%

April 28 - April 30, 2006 11% 11% 11% 11% 11% 11% 11% 12% 10% 10% 12% 9% 10% 12% 10% 12% 12% 14% 57% 17% 31% 19% 2%

TOTAL AWARE

March 24 - March 26, 2006 5% 5% 4% 5% 4% 4% 6% 3% 5% 4% 6% 4% 4% 6% 2% 4% 8% 0% 11% 22% 22% 22% 4%

March 31 - April 2, 2006 6% 8% 5% 6% 7% 4% 8% 5% 8% 8% 8% 7% 8% 5% 5% 2% 8% 4% 16% 16% 36% 28% 4%

April 7 - April 9, 2006 14% 13% 15% 13% 16% 13% 12% 16% 15% 10% 16% 3% 14% 15% 15% 21% 10% 2% 39% 22% 15% 24% 5%

April 14 - April 16, 2006 14% 14% 14% 11% 18% 3% 17% 21% 14% 10% 17% 5% 14% 11% 18% 2% 20% 0% 35% 7% 29% 25% 1%

April 21 - April 23, 2006 32% 32% 33% 33% 32% 30% 35% 32% 32% 23% 39% 14% 30% 41% 25% 42% 40% 2% 53% 10% 34% 21% 4%

April 28 - April 30, 2006 45% 42% 49% 44% 47% 49% 40% 50% 43% 39% 44% 41% 38% 48% 49% 54% 42% 6% 38% 28% 27% 17% 5%


March 24 - March 26, 2006 23% 20% 13% 10% 25% 0% 17% 33% 20% 25% 17% 0% 50% 0% 50% 0% 0% 0% 0% 67% 0% 67% 33%

March 31 - April 2, 2006 15% 20% 10% 17% 15% 25% 13% 0% 25% 14% 25% 33% 0% 20% 0% 0% 25% 0% 25% 25% 25% 75% 25%

April 7 - April 9, 2006 13% 17% 13% 4% 23% 0% 8% 25% 20% 0% 25% 0% 0% 7% 20% 0% 20% 0% 38% 0% 13% 50% 0%

April 14 - April 16, 2006 23% 15% 31% 20% 26% 0% 24% 38% 7% 22% 12% 0% 29% 18% 39% 0% 20% 0% 54% 8% 31% 15% 0%

April 21 - April 23, 2006 20% 14% 24% 20% 19% 23% 17% 16% 22% 20% 10% 20% 20% 20% 32% 24% 15% 0% 75% 21% 25% 33% 13%

April 28 - April 30, 2006 20% 17% 24% 23% 19% 23% 23% 16% 23% 16% 18% 15% 16% 27% 20% 26% 29% 0% 56% 19% 36% 11% 3%

CONFIDENTIAL

History Report




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FIRST CHOICE - ALL

March 24 - March 26, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 31 - April 2, 2006 1% 0% 1% 1% 1% 0% 1% 0% 1% 0% 0% 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 14% 0%

April 7 - April 9, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 0% 0% 0% 0%

April 14 - April 16, 2006 1% 1% 2% 1% 2% 1% 0% 3% 0% 1% 0% 3% 0% 0% 3% 0% 0% 0% 25% 25% 25% 7% 0%

April 21 - April 23, 2006 1% 2% 1% 1% 2% 0% 2% 2% 1% 2% 2% 0% 4% 0% 1% 0% 0% 0% 100% 0% 20% 0% 0%

April 28 - April 30, 2006 3% 2% 4% 4% 2% 4% 4% 0% 4% 1% 2% 0% 2% 6% 2% 6% 6% 9% 36% 27% 36% 17% 0%

Film:

Release Date:

Field Dates:

ANTARTICA, PRISONNIERS DU FROID (EIGHT BELOW) / BVI

April 26, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CAMPING / Pathé

April 26, 2006




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UNAIDED AWARE

March 24 - March 26, 2006 2% 1% 3% 1% 3% 0% 1% 1% 5% 0% 1% 0% 0% 1% 5% 0% 2% 14% 29% 14% 71% 14% 0%

March 31 - April 2, 2006 6% 6% 6% 6% 5% 3% 9% 2% 8% 5% 6% 2% 8% 7% 4% 4% 10% 0% 9% 55% 18% 18% 0%

April 7 - April 9, 2006 5% 5% 5% 3% 6% 0% 6% 8% 4% 4% 6% 0% 6% 3% 6% 0% 6% 6% 44% 44% 22% 17% 6%

April 14 - April 16, 2006 10% 7% 13% 11% 10% 8% 13% 14% 5% 10% 5% 10% 10% 11% 14% 6% 16% 0% 28% 56% 23% 28% 10%

April 21 - April 23, 2006 24% 22% 26% 23% 25% 17% 27% 31% 19% 20% 24% 14% 24% 25% 26% 20% 30% 1% 38% 60% 26% 12% 14%

April 28 - April 30, 2006 49% 50% 49% 48% 51% 43% 52% 50% 51% 50% 50% 50% 50% 46% 51% 38% 54% 11% 39% 57% 29% 24% 13%

TOTAL AWARE

March 24 - March 26, 2006 18% 15% 20% 16% 19% 12% 21% 21% 17% 11% 20% 7% 14% 22% 18% 16% 28% 3% 14% 21% 29% 21% 9%

March 31 - April 2, 2006 34% 31% 38% 31% 38% 21% 41% 33% 42% 29% 33% 21% 36% 33% 42% 20% 46% 1% 19% 37% 19% 18% 5%

April 7 - April 9, 2006 29% 27% 30% 30% 27% 24% 35% 30% 24% 32% 22% 21% 40% 29% 32% 27% 30% 3% 28% 38% 25% 16% 2%

April 14 - April 16, 2006 49% 49% 48% 48% 50% 33% 61% 57% 42% 51% 48% 41% 58% 45% 51% 26% 64% 4% 29% 37% 21% 19% 6%

April 21 - April 23, 2006 71% 71% 72% 73% 71% 65% 79% 76% 65% 71% 71% 67% 74% 74% 70% 64% 84% 0% 32% 59% 25% 15% 14%

April 28 - April 30, 2006 81% 77% 84% 80% 82% 78% 81% 83% 81% 74% 80% 72% 76% 84% 84% 82% 86% 8% 34% 55% 26% 21% 12%


March 24 - March 26, 2006 15% 7% 23% 13% 18% 18% 10% 14% 24% 10% 5% 0% 14% 14% 33% 25% 7% 0% 36% 27% 18% 9% 9%

March 31 - April 2, 2006 20% 17% 23% 23% 18% 16% 27% 12% 22% 15% 18% 22% 11% 30% 17% 10% 39% 0% 33% 22% 19% 11% 0%

April 7 - April 9, 2006 23% 20% 27% 25% 22% 20% 29% 30% 13% 26% 14% 14% 30% 25% 28% 23% 27% 0% 50% 38% 19% 12% 4%

April 14 - April 16, 2006 28% 29% 26% 31% 24% 41% 26% 25% 24% 36% 23% 50% 28% 27% 25% 31% 25% 0% 40% 44% 21% 17% 10%

April 21 - April 23, 2006 30% 28% 32% 32% 28% 27% 35% 22% 35% 31% 25% 25% 35% 32% 31% 28% 36% 0% 41% 73% 23% 17% 18%

April 28 - April 30, 2006 31% 33% 29% 30% 31% 25% 35% 28% 35% 33% 33% 35% 32% 29% 30% 20% 37% 0% 48% 52% 27% 24% 17%

CONFIDENTIAL

History Report




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FIRST CHOICE - ALL

March 24 - March 26, 2006 1% 1% 2% 1% 2% 1% 1% 2% 1% 0% 2% 0% 0% 2% 1% 2% 2% 0% 20% 20% 0% 8% 20%

March 31 - April 2, 2006 1% 1% 2% 2% 1% 1% 2% 0% 1% 0% 1% 0% 0% 3% 0% 2% 4% 0% 25% 25% 0% 0% 0%

April 7 - April 9, 2006 2% 1% 3% 3% 1% 2% 3% 1% 0% 1% 0% 0% 2% 4% 1% 4% 4% 0% 33% 67% 0% 6% 0%

April 14 - April 16, 2006 3% 2% 4% 3% 3% 2% 3% 3% 3% 3% 1% 3% 4% 2% 5% 2% 2% 0% 27% 64% 18% 9% 18%

April 21 - April 23, 2006 9% 6% 12% 9% 9% 5% 12% 8% 10% 9% 3% 6% 12% 8% 15% 4% 12% 3% 38% 71% 18% 4% 18%

April 28 - April 30, 2006 11% 10% 11% 10% 11% 10% 10% 8% 14% 12% 9% 13% 12% 8% 13% 8% 8% 3% 40% 55% 20% 12% 20%

Film:

Release Date:

Field Dates:

CAMPING / Pathé

April 26, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DA VINCI CODE, THE / SPRI

May 17, 2006




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UNAIDED AWARE

April 14 - April 16, 2006 7% 6% 7% 6% 8% 3% 8% 8% 7% 4% 8% 0% 8% 7% 7% 6% 8% 0% 42% 38% 42% 50% 23%

April 21 - April 23, 2006 11% 12% 11% 11% 12% 13% 10% 15% 8% 14% 11% 11% 16% 9% 12% 14% 4% 0% 34% 36% 36% 45% 23%

April 28 - April 30, 2006 12% 12% 13% 13% 11% 5% 20% 14% 8% 11% 12% 6% 14% 15% 10% 4% 26% 0% 48% 33% 41% 41% 28%

TOTAL AWARE

April 14 - April 16, 2006 80% 80% 80% 85% 75% 82% 88% 80% 70% 87% 75% 87% 86% 84% 75% 78% 90% 1% 26% 38% 23% 32% 18%

April 21 - April 23, 2006 82% 85% 80% 85% 80% 84% 87% 83% 76% 83% 88% 81% 84% 88% 71% 86% 90% 1% 29% 41% 25% 31% 22%

April 28 - April 30, 2006 84% 83% 86% 84% 85% 83% 85% 86% 83% 85% 81% 91% 82% 83% 88% 78% 88% 2% 33% 41% 26% 30% 19%


April 14 - April 16, 2006 51% 49% 53% 56% 46% 49% 61% 45% 47% 50% 48% 45% 53% 61% 44% 51% 69% 0% 35% 40% 30% 40% 22%

April 21 - April 23, 2006 50% 46% 55% 52% 49% 60% 45% 45% 54% 45% 47% 52% 40% 57% 52% 65% 49% 0% 38% 41% 31% 36% 24%

April 28 - April 30, 2006 48% 44% 51% 53% 43% 47% 58% 44% 42% 46% 42% 48% 44% 59% 44% 46% 70% 0% 42% 38% 34% 38% 22%

FIRST CHOICE - ALL

April 14 - April 16, 2006 26% 25% 27% 29% 24% 21% 35% 18% 29% 24% 27% 13% 32% 33% 20% 28% 38% 4% 38% 37% 32% 16% 20%

April 21 - April 23, 2006 23% 18% 29% 24% 23% 27% 22% 27% 19% 16% 19% 19% 14% 31% 27% 32% 30% 1% 31% 40% 29% 13% 21%

April 28 - April 30, 2006 30% 26% 34% 28% 32% 24% 31% 32% 32% 23% 29% 22% 24% 32% 35% 26% 38% 2% 43% 41% 31% 16% 23%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HALF LIGHT / UIP

May 31, 2006




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UNAIDED AWARE

April 28 - April 30, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

April 28 - April 30, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


April 28 - April 30, 2006 0% N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 0% 0% 0% 0% 0% 0%

FIRST CHOICE - ALL

April 28 - April 30, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HOOLIGANS (YANK, THE)(GREEN STREET) / Metro

May 31, 2006




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UNAIDED AWARE

April 28 - April 30, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

April 28 - April 30, 2006 5% 5% 5% 8% 3% 9% 7% 5% 1% 7% 4% 6% 8% 8% 2% 10% 6% 0% 5% 30% 15% 40% 3%


April 28 - April 30, 2006 21% 20% 40% 43% 0% 43% 43% 0% 0% 33% 0% 0% 50% 50% 0% 60% 33% 0% 0% 17% 17% 67% 17%

FIRST CHOICE - ALL

April 28 - April 30, 2006 1% 0% 1% 1% 1% 1% 0% 0% 1% 0% 0% 0% 0% 1% 1% 2% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

L'AGE DE GLACE 2 (ICE AGE 2: THE MELTDOWN) / Fox

April 5, 2006




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UNAIDED AWARE

March 3 - March 5, 2006 2% 1% 2% 3% 0% 4% 3% 0% 0% 2% 0% 0% 4% 4% 0% 7% 2% 0% 33% 17% 50% 0% 17%

March 10 - March 12, 2006 5% 5% 5% 6% 5% 6% 6% 5% 4% 8% 3% 10% 6% 4% 6% 2% 6% 0% 30% 45% 30% 35% 10%

March 17 - March 19, 2006 9% 9% 8% 7% 10% 7% 8% 12% 8% 9% 10% 5% 12% 6% 10% 8% 4% 0% 35% 18% 38% 32% 3%

March 24 - March 26, 2006 14% 15% 12% 12% 15% 9% 15% 14% 16% 16% 15% 16% 16% 9% 15% 4% 14% 0% 58% 26% 49% 40% 9%

March 31 - April 2, 2006 20% 17% 24% 22% 19% 20% 24% 25% 13% 15% 19% 17% 14% 28% 20% 22% 34% 0% 44% 26% 46% 35% 14%

April 7 - April 9, 2006 59% 57% 60% 65% 53% 62% 67% 55% 50% 65% 50% 56% 72% 64% 55% 67% 62% 17% 45% 41% 43% 37% 19%

April 14 - April 16, 2006 63% 56% 70% 67% 59% 67% 67% 65% 52% 60% 52% 67% 54% 74% 65% 68% 80% 37% 52% 43% 42% 34% 21%

April 21 - April 23, 2006 53% 48% 57% 57% 50% 56% 58% 53% 46% 50% 47% 42% 56% 63% 52% 66% 60% 41% 50% 44% 42% 31% 16%

April 28 - April 30, 2006 44% 38% 49% 45% 44% 49% 41% 43% 44% 38% 39% 44% 34% 50% 48% 52% 48% 49% 51% 43% 42% 36% 16%

TOTAL AWARE

March 3 - March 5, 2006 66% 69% 62% 75% 57% 78% 73% 64% 50% 77% 63% 75% 78% 74% 51% 80% 68% 1% 37% 14% 27% 26% 7%

March 10 - March 12, 2006 72% 71% 72% 75% 68% 71% 79% 69% 67% 73% 69% 67% 78% 77% 67% 74% 80% 3% 37% 16% 26% 26% 6%

March 17 - March 19, 2006 79% 78% 80% 82% 75% 86% 79% 86% 65% 79% 77% 78% 80% 85% 74% 92% 78% 4% 30% 24% 26% 26% 9%

March 24 - March 26, 2006 79% 77% 81% 81% 78% 83% 78% 80% 75% 76% 78% 80% 72% 85% 77% 86% 84% 2% 37% 23% 32% 29% 7%

March 31 - April 2, 2006 84% 83% 85% 87% 82% 86% 88% 85% 78% 84% 83% 86% 82% 90% 80% 86% 94% 2% 34% 28% 42% 27% 9%

April 7 - April 9, 2006 96% 95% 97% 99% 93% 98% 100% 92% 94% 98% 92% 94% 100% 100% 94% 100% 100% 12% 40% 40% 42% 31% 15%

April 14 - April 16, 2006 96% 94% 98% 97% 95% 96% 98% 95% 94% 96% 92% 95% 96% 98% 97% 96% 100% 27% 42% 40% 37% 33% 17%

April 21 - April 23, 2006 95% 94% 95% 98% 92% 99% 97% 94% 89% 98% 91% 97% 98% 98% 92% 100% 96% 32% 45% 42% 37% 29% 15%

April 28 - April 30, 2006 94% 93% 95% 93% 95% 94% 93% 95% 94% 94% 92% 94% 94% 93% 97% 94% 92% 40% 47% 42% 36% 29% 13%

CONFIDENTIAL

History Report




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March 3 - March 5, 2006 50% 47% 52% 52% 46% 54% 51% 50% 42% 51% 43% 46% 54% 54% 51% 59% 47% 0% 47% 19% 28% 26% 9%

March 10 - March 12, 2006 51% 50% 51% 53% 49% 56% 51% 54% 43% 55% 45% 58% 54% 51% 52% 54% 48% 0% 44% 20% 28% 30% 6%

March 17 - March 19, 2006 43% 42% 45% 45% 42% 44% 47% 44% 39% 43% 41% 41% 45% 47% 42% 46% 49% 0% 42% 25% 36% 34% 5%

March 24 - March 26, 2006 48% 48% 48% 50% 46% 41% 60% 48% 44% 51% 45% 50% 53% 49% 47% 33% 67% 0% 53% 29% 41% 38% 8%

March 31 - April 2, 2006 46% 43% 49% 50% 42% 49% 50% 46% 38% 47% 40% 47% 46% 52% 45% 51% 53% 0% 44% 34% 40% 32% 10%

April 7 - April 9, 2006 43% 42% 44% 43% 44% 43% 43% 45% 43% 40% 43% 41% 40% 45% 44% 44% 46% 0% 50% 44% 44% 35% 15%

April 14 - April 16, 2006 33% 28% 39% 36% 32% 42% 31% 39% 24% 30% 26% 33% 27% 41% 37% 48% 34% 0% 47% 41% 43% 36% 21%

April 21 - April 23, 2006 24% 22% 25% 25% 22% 29% 22% 17% 28% 23% 22% 37% 12% 28% 23% 24% 31% 0% 47% 45% 47% 40% 24%

April 28 - April 30, 2006 22% 21% 24% 20% 25% 19% 20% 24% 26% 19% 22% 23% 17% 20% 28% 17% 24% 0% 51% 46% 28% 26% 11%

FIRST CHOICE - ALL

March 3 - March 5, 2006 16% 15% 17% 19% 14% 22% 17% 11% 16% 17% 13% 22% 14% 21% 14% 22% 20% 0% 45% 11% 26% 11% 5%

March 10 - March 12, 2006 18% 21% 16% 20% 17% 24% 17% 20% 13% 25% 18% 31% 20% 16% 15% 18% 14% 1% 41% 24% 23% 13% 10%

March 17 - March 19, 2006 14% 13% 15% 15% 14% 15% 14% 21% 6% 11% 15% 7% 14% 18% 12% 22% 14% 4% 36% 33% 29% 9% 4%

March 24 - March 26, 2006 25% 25% 26% 26% 25% 19% 33% 31% 18% 26% 24% 11% 40% 26% 25% 26% 26% 0% 44% 30% 43% 16% 11%

March 31 - April 2, 2006 27% 23% 30% 32% 21% 30% 34% 23% 20% 29% 17% 29% 30% 35% 26% 32% 38% 4% 36% 30% 43% 12% 10%

April 7 - April 9, 2006 33% 29% 37% 36% 31% 34% 37% 33% 29% 31% 27% 29% 32% 40% 35% 38% 42% 9% 43% 41% 47% 15% 17%

April 14 - April 16, 2006 19% 15% 23% 20% 18% 26% 15% 23% 12% 16% 14% 18% 14% 24% 21% 32% 16% 11% 49% 53% 38% 15% 26%

April 21 - April 23, 2006 10% 9% 12% 11% 10% 10% 11% 10% 10% 9% 9% 11% 8% 12% 11% 10% 14% 13% 53% 43% 53% 15% 23%

April 28 - April 30, 2006 12% 9% 14% 11% 13% 12% 10% 10% 15% 9% 10% 13% 6% 13% 15% 12% 14% 24% 45% 48% 30% 13% 18%

Film:

Release Date:

Field Dates:

L'AGE DE GLACE 2 (ICE AGE 2: THE MELTDOWN) / Fox

April 5, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MISSION: IMPOSSIBLE III / UIP

May 3, 2006




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UNAIDED AWARE

March 31 - April 2, 2006 3% 3% 3% 3% 3% 3% 3% 5% 0% 3% 3% 2% 4% 3% 2% 4% 2% 9% 27% 45% 36% 45% 0%

April 7 - April 9, 2006 2% 2% 1% 2% 1% 2% 2% 0% 2% 4% 1% 6% 2% 1% 1% 0% 2% 0% 67% 0% 0% 33% 0%

April 14 - April 16, 2006 5% 7% 3% 3% 6% 2% 4% 11% 1% 4% 9% 3% 6% 2% 3% 2% 2% 11% 50% 28% 61% 22% 11%

April 21 - April 23, 2006 7% 8% 7% 9% 6% 6% 12% 4% 7% 12% 5% 6% 16% 7% 6% 6% 8% 4% 46% 29% 39% 14% 11%

April 28 - April 30, 2006 19% 19% 19% 16% 21% 11% 21% 31% 11% 16% 21% 9% 20% 17% 21% 12% 22% 3% 39% 44% 43% 22% 11%

TOTAL AWARE

March 31 - April 2, 2006 56% 56% 55% 62% 50% 63% 61% 56% 43% 60% 53% 69% 52% 64% 46% 58% 70% 1% 25% 29% 27% 30% 7%

April 7 - April 9, 2006 59% 61% 56% 69% 49% 66% 72% 53% 45% 73% 52% 59% 82% 66% 46% 71% 62% 2% 24% 23% 23% 27% 4%

April 14 - April 16, 2006 67% 71% 63% 68% 66% 64% 71% 75% 56% 72% 70% 64% 78% 64% 61% 64% 64% 3% 24% 28% 27% 22% 9%

April 21 - April 23, 2006 66% 75% 57% 69% 62% 60% 77% 64% 60% 74% 75% 69% 78% 65% 49% 54% 76% 1% 29% 30% 30% 21% 8%

April 28 - April 30, 2006 81% 83% 78% 82% 79% 79% 85% 81% 76% 87% 80% 81% 90% 79% 77% 78% 80% 2% 29% 39% 34% 21% 9%


March 31 - April 2, 2006 32% 34% 28% 29% 34% 29% 30% 29% 40% 36% 32% 38% 35% 23% 36% 21% 26% 0% 32% 37% 25% 32% 7%

April 7 - April 9, 2006 30% 31% 30% 32% 29% 41% 25% 26% 31% 28% 35% 30% 27% 35% 22% 47% 23% 0% 40% 15% 24% 37% 4%

April 14 - April 16, 2006 29% 34% 23% 29% 28% 29% 30% 29% 27% 37% 31% 33% 38% 22% 25% 25% 19% 0% 34% 38% 28% 32% 8%

April 21 - April 23, 2006 32% 37% 25% 31% 32% 33% 30% 30% 35% 41% 33% 52% 33% 22% 31% 15% 26% 0% 41% 38% 31% 33% 13%

April 28 - April 30, 2006 38% 42% 34% 41% 35% 46% 36% 38% 32% 48% 36% 77% 31% 34% 34% 26% 43% 0% 42% 41% 37% 29% 11%

FIRST CHOICE - ALL

March 31 - April 2, 2006 5% 7% 4% 3% 7% 2% 4% 8% 6% 5% 8% 5% 6% 1% 6% 0% 2% 0% 10% 50% 10% 10% 0%

April 7 - April 9, 2006 6% 9% 3% 5% 7% 7% 3% 8% 5% 7% 10% 12% 4% 3% 3% 4% 2% 0% 45% 23% 14% 7% 0%

April 14 - April 16, 2006 6% 6% 5% 6% 6% 3% 8% 6% 5% 8% 5% 5% 10% 4% 6% 2% 6% 0% 23% 32% 32% 11% 9%

April 21 - April 23, 2006 3% 6% 1% 2% 4% 1% 3% 1% 7% 5% 7% 3% 6% 0% 1% 0% 0% 8% 55% 36% 64% 18% 18%

April 28 - April 30, 2006 8% 12% 4% 7% 8% 6% 8% 7% 9% 12% 11% 13% 12% 3% 5% 2% 4% 0% 41% 55% 41% 10% 3%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

OMEN, THE / Fox

May 31, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 28 - April 30, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

April 28 - April 30, 2006 2% 2% 2% 2% 2% 1% 3% 2% 2% 1% 3% 0% 2% 3% 1% 2% 4% 0% 0% 0% 0% 38% 0%


April 28 - April 30, 2006 25% 25% 0% 25% 0% 0% 33% 0% 0% 100% 0% N/A 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

FIRST CHOICE - ALL

April 28 - April 30, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


April 19, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 17 - March 19, 2006 1% 1% 0% 0% 1% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 50% 50% 100% 0%

March 24 - March 26, 2006 1% 1% 1% 1% 1% 1% 1% 2% 0% 0% 2% 0% 0% 2% 0% 2% 2% 25% 50% 75% 25% 25% 0%

March 31 - April 2, 2006 5% 6% 4% 3% 7% 2% 3% 9% 5% 2% 9% 0% 4% 3% 5% 4% 2% 0% 42% 47% 16% 26% 0%

April 7 - April 9, 2006 5% 7% 4% 7% 4% 6% 7% 6% 2% 11% 4% 9% 12% 3% 4% 4% 2% 0% 45% 40% 40% 50% 10%

April 14 - April 16, 2006 18% 18% 17% 17% 18% 11% 23% 18% 17% 19% 17% 13% 24% 16% 18% 10% 22% 1% 34% 35% 37% 24% 10%

April 21 - April 23, 2006 42% 45% 39% 42% 42% 35% 49% 35% 48% 43% 47% 36% 48% 42% 36% 34% 50% 9% 39% 67% 37% 21% 18%

April 28 - April 30, 2006 35% 38% 32% 33% 37% 34% 32% 37% 36% 39% 38% 41% 38% 28% 35% 30% 26% 40% 38% 56% 35% 31% 19%

TOTAL AWARE

March 17 - March 19, 2006 24% 32% 16% 16% 31% 16% 15% 31% 31% 25% 37% 24% 26% 7% 25% 10% 4% 1% 21% 26% 22% 36% 10%

March 24 - March 26, 2006 29% 38% 21% 29% 30% 23% 34% 30% 30% 29% 46% 20% 38% 28% 14% 26% 30% 3% 29% 24% 24% 23% 6%

March 31 - April 2, 2006 43% 49% 37% 38% 48% 29% 46% 47% 48% 38% 59% 29% 46% 38% 36% 30% 46% 1% 30% 31% 22% 28% 7%

April 7 - April 9, 2006 48% 51% 45% 53% 44% 50% 55% 45% 42% 56% 46% 47% 62% 50% 41% 52% 48% 1% 35% 38% 28% 23% 5%

April 14 - April 16, 2006 66% 68% 63% 66% 66% 58% 72% 65% 66% 71% 66% 64% 76% 61% 65% 54% 68% 2% 26% 39% 36% 19% 6%

April 21 - April 23, 2006 84% 85% 83% 85% 83% 86% 85% 80% 86% 84% 87% 86% 82% 87% 79% 86% 88% 6% 34% 62% 33% 19% 15%

April 28 - April 30, 2006 85% 86% 85% 84% 87% 84% 83% 85% 88% 83% 88% 81% 84% 84% 85% 86% 82% 22% 33% 54% 30% 22% 15%


March 17 - March 19, 2006 18% 19% 16% 23% 15% 33% 13% 13% 16% 26% 14% 50% 8% 14% 16% 0% 50% 0% 25% 31% 25% 50% 13%

March 24 - March 26, 2006 12% 15% 10% 14% 12% 5% 21% 13% 10% 18% 13% 11% 21% 11% 7% 0% 20% 0% 47% 33% 40% 33% 13%

March 31 - April 2, 2006 17% 20% 14% 22% 14% 7% 30% 15% 13% 20% 20% 8% 26% 24% 3% 7% 35% 0% 41% 34% 21% 17% 0%

April 7 - April 9, 2006 20% 23% 18% 22% 18% 22% 22% 11% 26% 28% 17% 31% 26% 16% 20% 16% 17% 0% 41% 49% 30% 24% 3%

April 14 - April 16, 2006 19% 24% 14% 22% 17% 27% 18% 15% 18% 29% 20% 33% 26% 15% 14% 22% 9% 0% 43% 49% 51% 24% 16%

April 21 - April 23, 2006 27% 30% 25% 28% 27% 26% 29% 29% 26% 28% 32% 29% 27% 28% 22% 23% 32% 0% 39% 73% 42% 26% 19%

April 28 - April 30, 2006 14% 19% 9% 12% 15% 12% 12% 15% 15% 18% 19% 23% 14% 7% 11% 5% 10% 0% 36% 57% 34% 32% 16%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 17 - March 19, 2006 1% 2% 1% 2% 1% 3% 0% 2% 0% 3% 1% 7% 0% 0% 1% 0% 0% 0% 0% 60% 40% 13% 20%

March 24 - March 26, 2006 1% 1% 1% 2% 0% 1% 2% 0% 0% 2% 0% 2% 2% 1% 0% 0% 2% 0% 67% 33% 0% 0% 0%

March 31 - April 2, 2006 3% 4% 2% 2% 3% 0% 4% 3% 3% 2% 5% 0% 4% 2% 1% 0% 4% 0% 40% 60% 30% 4% 10%

April 7 - April 9, 2006 3% 4% 2% 3% 3% 4% 3% 2% 3% 5% 3% 6% 4% 2% 2% 2% 2% 0% 36% 82% 18% 13% 0%

April 14 - April 16, 2006 3% 4% 3% 3% 3% 4% 2% 2% 4% 6% 2% 8% 4% 1% 4% 2% 0% 0% 8% 42% 33% 0% 0%

April 21 - April 23, 2006 11% 15% 8% 11% 12% 13% 9% 10% 13% 15% 14% 19% 12% 7% 9% 8% 6% 7% 33% 76% 50% 11% 14%

April 28 - April 30, 2006 7% 11% 4% 6% 8% 10% 3% 9% 7% 9% 13% 13% 6% 4% 3% 8% 0% 22% 41% 52% 41% 12% 19%

Film:

Release Date:

Field Dates:


April 19, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

QUATRE ETOILES / Mars

May 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 31 - April 2, 2006 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0%

April 7 - April 9, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 100% 100% 100% 100% 0%

April 14 - April 16, 2006 1% 1% 1% 1% 2% 0% 1% 1% 2% 1% 1% 0% 2% 0% 2% 0% 0% 25% 25% 0% 25% 0% 0%

April 21 - April 23, 2006 2% 1% 3% 3% 1% 3% 3% 0% 1% 1% 1% 0% 2% 5% 0% 6% 4% 14% 71% 57% 14% 29% 0%

April 28 - April 30, 2006 4% 4% 5% 5% 4% 5% 5% 5% 3% 4% 4% 6% 2% 6% 4% 4% 8% 6% 35% 29% 12% 24% 6%

TOTAL AWARE

March 31 - April 2, 2006 5% 7% 4% 7% 4% 9% 5% 3% 5% 8% 6% 7% 8% 6% 2% 10% 2% 0% 38% 19% 14% 24% 0%

April 7 - April 9, 2006 3% 2% 5% 4% 3% 2% 5% 5% 1% 4% 1% 3% 4% 4% 5% 2% 6% 0% 54% 8% 23% 23% 6%

April 14 - April 16, 2006 12% 12% 13% 14% 11% 8% 19% 13% 9% 16% 8% 10% 20% 12% 14% 6% 18% 6% 23% 40% 10% 15% 5%

April 21 - April 23, 2006 15% 11% 20% 16% 15% 15% 17% 18% 12% 10% 12% 6% 14% 21% 18% 22% 20% 2% 42% 48% 30% 13% 0%

April 28 - April 30, 2006 24% 22% 26% 24% 24% 22% 25% 28% 20% 21% 23% 16% 24% 26% 25% 26% 26% 2% 23% 30% 20% 16% 6%


March 31 - April 2, 2006 24% 23% 13% 15% 25% 13% 20% 0% 40% 29% 17% 33% 25% 0% 50% 0% 0% 0% 50% 25% 0% 25% 0%

April 7 - April 9, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 14 - April 16, 2006 18% 5% 31% 12% 27% 14% 11% 31% 22% 0% 13% 0% 0% 25% 36% 33% 22% 0% 56% 11% 11% 0% 0%

April 21 - April 23, 2006 10% 5% 15% 13% 10% 15% 12% 0% 25% 0% 8% 0% 0% 19% 11% 18% 20% 0% 71% 43% 0% 14% 0%

April 28 - April 30, 2006 23% 23% 22% 19% 25% 11% 24% 29% 20% 29% 17% 40% 25% 12% 32% 0% 23% 0% 45% 25% 15% 10% 10%

FIRST CHOICE - ALL

March 31 - April 2, 2006 1% 2% 1% 0% 2% 0% 0% 3% 1% 0% 3% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 9% 0%

April 7 - April 9, 2006 1% 0% 1% 0% 1% 0% 0% 1% 1% 0% 0% 0% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0%

April 14 - April 16, 2006 1% 0% 1% 1% 1% 1% 0% 1% 0% 0% 0% 0% 0% 1% 1% 2% 0% 0% 50% 0% 0% 0% 0%

April 21 - April 23, 2006 1% 0% 1% 1% 1% 0% 1% 0% 1% 0% 0% 0% 0% 1% 1% 0% 2% 0% 0% 50% 0% 14% 0%

April 28 - April 30, 2006 3% 2% 3% 3% 3% 1% 4% 3% 2% 4% 1% 3% 4% 2% 4% 0% 4% 0% 30% 10% 10% 9% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SECRETS DE FAMILLE (KEEPING MUM) / SND

May 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 7 - April 9, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 14 - April 16, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 21 - April 23, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 28 - April 30, 2006 1% 0% 2% 0% 2% 0% 0% 3% 0% 0% 0% 0% 0% 0% 3% 0% 0% 0% 0% 33% 0% 33% 0%

TOTAL AWARE

April 7 - April 9, 2006 6% 7% 5% 5% 7% 2% 8% 6% 7% 7% 7% 3% 10% 4% 6% 2% 6% 9% 26% 9% 30% 13% 0%

April 14 - April 16, 2006 7% 7% 7% 9% 5% 12% 6% 5% 5% 7% 7% 10% 4% 11% 3% 14% 8% 4% 15% 19% 11% 26% 8%

April 21 - April 23, 2006 8% 6% 10% 8% 8% 13% 4% 11% 5% 5% 7% 8% 2% 11% 9% 16% 6% 0% 26% 13% 29% 19% 6%

April 28 - April 30, 2006 14% 14% 14% 13% 15% 11% 14% 18% 12% 12% 15% 3% 18% 13% 15% 16% 10% 4% 30% 11% 19% 25% 3%


April 7 - April 9, 2006 6% 0% 10% 10% 0% 0% 13% 0% 0% 0% 0% 0% 0% 25% 0% 0% 33% 0% 100% 0% 0% 0% 0%

April 14 - April 16, 2006 12% 15% 14% 18% 10% 9% 33% 0% 20% 17% 14% 0% 50% 18% 0% 14% 25% 0% 75% 25% 0% 25% 0%

April 21 - April 23, 2006 5% 0% 10% 7% 6% 9% 0% 9% 0% 0% 0% 0% 0% 9% 11% 13% 0% 0% 50% 0% 0% 0% 0%

April 28 - April 30, 2006 14% 8% 18% 17% 10% 0% 29% 17% 0% 20% 0% 0% 22% 15% 20% 0% 40% 0% 29% 0% 14% 43% 0%

FIRST CHOICE - ALL

April 7 - April 9, 2006 2% 1% 3% 2% 2% 5% 0% 2% 1% 1% 0% 3% 0% 3% 3% 6% 0% 14% 14% 0% 0% 0% 0%

April 14 - April 16, 2006 1% 1% 1% 2% 0% 3% 0% 0% 0% 2% 0% 5% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0%

April 21 - April 23, 2006 1% 0% 2% 1% 2% 1% 0% 3% 0% 0% 0% 0% 0% 1% 3% 2% 0% 0% 25% 0% 0% 0% 0%

April 28 - April 30, 2006 2% 0% 3% 1% 2% 1% 1% 3% 1% 0% 0% 0% 0% 2% 4% 2% 2% 17% 0% 17% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


April 26, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 10 - March 12, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 17 - March 19, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 100% 0%

March 24 - March 26, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 100% 100% 0% 0% 0% 0%

March 31 - April 2, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 7 - April 9, 2006 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 100% 0% 0%

April 14 - April 16, 2006 1% 1% 1% 1% 1% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 2% 0% 0% 50% 0% 0% 50% 0%

April 21 - April 23, 2006 4% 3% 4% 5% 3% 2% 7% 3% 2% 5% 2% 3% 6% 5% 3% 2% 8% 0% 36% 14% 43% 50% 0%

April 28 - April 30, 2006 9% 10% 8% 14% 5% 12% 15% 8% 2% 15% 7% 19% 12% 13% 3% 8% 18% 23% 31% 6% 51% 34% 3%

TOTAL AWARE

March 10 - March 12, 2006 2% 2% 2% 2% 2% 0% 3% 1% 3% 1% 2% 0% 2% 2% 2% 0% 4% 14% 0% 14% 14% 57% 0%

March 17 - March 19, 2006 3% 4% 3% 6% 1% 7% 5% 1% 1% 7% 1% 5% 8% 5% 1% 8% 2% 8% 23% 15% 0% 62% 0%

March 24 - March 26, 2006 3% 5% 2% 5% 1% 4% 6% 1% 1% 8% 1% 9% 8% 2% 1% 0% 4% 25% 33% 0% 17% 75% 0%

March 31 - April 2, 2006 2% 1% 2% 2% 1% 2% 2% 1% 1% 1% 1% 0% 2% 3% 1% 4% 2% 33% 50% 0% 17% 50% 0%

April 7 - April 9, 2006 4% 5% 3% 7% 1% 7% 6% 1% 1% 11% 0% 9% 12% 3% 2% 6% 0% 14% 21% 7% 29% 33% 0%

April 14 - April 16, 2006 17% 16% 17% 20% 14% 20% 20% 18% 9% 21% 12% 18% 24% 19% 15% 22% 16% 0% 18% 9% 28% 32% 2%

April 21 - April 23, 2006 33% 38% 28% 40% 27% 34% 45% 30% 24% 41% 36% 33% 46% 39% 18% 34% 44% 1% 12% 14% 46% 25% 2%

April 28 - April 30, 2006 54% 52% 55% 64% 43% 62% 66% 54% 32% 65% 41% 63% 66% 64% 45% 62% 66% 6% 17% 12% 46% 21% 3%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio


March 10 - March 12, 2006 13% 0% 25% 0% 25% N/A 0% 0% 33% 0% 0% N/A 0% 0% 50% N/A 0% 0% 0% 0% 0% 100% 0%

March 17 - March 19, 2006 58% 43% 17% 18% 100% 17% 20% 100% 100% 33% 100% 50% 25% 0% 100% 0% 0% 0% 25% 0% 0% 75% 0%

March 24 - March 26, 2006 3% 11% 0% 10% 0% 25% 0% 0% 0% 13% 0% 25% 0% 0% 0% N/A 0% 0% 100% 0% 100% 100% 0%

March 31 - April 2, 2006 33% 50% 25% 50% 0% 0% 100% 0% 0% 100% 0% N/A 100% 33% 0% 0% 100% 0% 100% 0% 0% 0% 0%

April 7 - April 9, 2006 17% 0% 40% 17% 0% 33% 0% 0% 0% 0% N/A 0% 0% 67% 0% 67% N/A 0% 0% 0% 100% 0% 0%

April 14 - April 16, 2006 5% 0% 12% 11% 0% 6% 15% 0% 0% 0% 0% 0% 0% 21% 0% 9% 38% 0% 25% 0% 50% 25% 0%

April 21 - April 23, 2006 8% 8% 9% 12% 4% 21% 7% 3% 4% 14% 3% 25% 9% 10% 6% 18% 5% 0% 45% 36% 36% 27% 9%

April 28 - April 30, 2006 9% 11% 10% 16% 2% 16% 17% 4% 0% 17% 2% 25% 12% 16% 2% 10% 21% 0% 62% 14% 52% 24% 5%

FIRST CHOICE - ALL

March 10 - March 12, 2006 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0%

March 17 - March 19, 2006 1% 1% 1% 1% 1% 1% 1% 1% 0% 0% 1% 0% 0% 2% 0% 2% 2% 0% 0% 0% 0% 0% 0%

March 24 - March 26, 2006 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 100% 17% 0%

March 31 - April 2, 2006 1% 1% 1% 1% 0% 0% 2% 0% 0% 1% 0% 0% 2% 1% 0% 0% 2% 0% 100% 0% 0% 0% 0%

April 7 - April 9, 2006 1% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 2% 0% 4% 0% 0% 0% 0% 0% 0% 0%

April 14 - April 16, 2006 1% 0% 3% 3% 0% 2% 3% 0% 0% 0% 0% 0% 0% 5% 0% 4% 6% 0% 20% 0% 40% 6% 0%

April 21 - April 23, 2006 2% 2% 2% 4% 1% 5% 3% 0% 1% 3% 1% 3% 4% 4% 0% 6% 2% 0% 38% 13% 13% 4% 0%

April 28 - April 30, 2006 4% 3% 5% 7% 1% 9% 6% 0% 1% 6% 0% 9% 4% 8% 1% 8% 8% 7% 36% 14% 43% 6% 7%

Film:

Release Date:

Field Dates:


April 26, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SILENT HILL / Metro

April 26, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 24 - March 26, 2006 1% 1% 1% 2% 0% 2% 1% 0% 0% 1% 0% 2% 0% 2% 0% 2% 2% 0% 0% 33% 33% 0% 0%

March 31 - April 2, 2006 2% 2% 1% 3% 1% 1% 4% 1% 0% 3% 1% 2% 4% 2% 0% 0% 4% 0% 33% 33% 33% 50% 33%

April 7 - April 9, 2006 4% 4% 3% 5% 2% 2% 7% 2% 2% 6% 3% 3% 8% 4% 1% 2% 6% 8% 38% 8% 8% 62% 0%

April 14 - April 16, 2006 6% 7% 5% 7% 4% 9% 6% 6% 2% 8% 6% 5% 10% 7% 2% 12% 2% 0% 41% 18% 27% 41% 5%

April 21 - April 23, 2006 12% 12% 11% 15% 9% 13% 16% 8% 10% 13% 12% 8% 16% 16% 6% 16% 16% 0% 44% 13% 44% 38% 4%

April 28 - April 30, 2006 24% 25% 24% 29% 20% 32% 26% 24% 16% 26% 24% 28% 24% 31% 16% 34% 28% 12% 33% 15% 48% 36% 4%

TOTAL AWARE

March 24 - March 26, 2006 23% 29% 17% 24% 22% 24% 23% 28% 16% 31% 28% 33% 28% 17% 16% 16% 18% 2% 23% 26% 13% 30% 5%

March 31 - April 2, 2006 27% 33% 20% 34% 19% 35% 34% 23% 14% 39% 27% 38% 40% 30% 10% 32% 28% 2% 21% 24% 25% 30% 4%

April 7 - April 9, 2006 27% 33% 20% 35% 19% 30% 38% 26% 12% 45% 23% 32% 54% 26% 15% 29% 22% 3% 32% 14% 14% 39% 5%

April 14 - April 16, 2006 34% 45% 23% 39% 28% 33% 45% 36% 20% 55% 36% 41% 66% 25% 20% 26% 24% 2% 23% 25% 18% 31% 2%

April 21 - April 23, 2006 46% 52% 39% 51% 41% 52% 49% 43% 38% 56% 49% 53% 58% 46% 32% 52% 40% 1% 25% 19% 39% 20% 3%

April 28 - April 30, 2006 67% 69% 64% 74% 60% 73% 75% 67% 52% 77% 63% 72% 80% 72% 56% 74% 70% 7% 28% 21% 41% 27% 4%


March 24 - March 26, 2006 35% 32% 39% 37% 32% 35% 39% 36% 25% 34% 29% 33% 36% 41% 38% 38% 44% 0% 32% 23% 23% 39% 6%

March 31 - April 2, 2006 27% 30% 30% 32% 27% 22% 41% 30% 21% 28% 33% 13% 40% 37% 10% 31% 43% 0% 23% 19% 26% 42% 6%

April 7 - April 9, 2006 36% 41% 33% 40% 34% 40% 39% 27% 50% 42% 39% 45% 41% 36% 27% 36% 36% 0% 39% 13% 11% 47% 3%

April 14 - April 16, 2006 34% 40% 29% 36% 36% 45% 31% 33% 40% 37% 44% 44% 33% 36% 20% 46% 25% 0% 32% 15% 13% 36% 2%

April 21 - April 23, 2006 28% 29% 28% 33% 23% 36% 31% 30% 16% 31% 27% 26% 34% 35% 19% 42% 25% 0% 44% 26% 44% 36% 4%

April 28 - April 30, 2006 24% 29% 18% 27% 20% 27% 27% 28% 10% 33% 25% 35% 33% 21% 14% 22% 20% 0% 37% 25% 38% 32% 3%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

March 24 - March 26, 2006 4% 5% 3% 4% 3% 3% 5% 3% 3% 5% 4% 7% 4% 3% 2% 0% 6% 0% 21% 21% 14% 15% 7%

March 31 - April 2, 2006 3% 2% 4% 5% 1% 4% 5% 2% 0% 3% 1% 2% 4% 6% 1% 6% 6% 0% 27% 18% 36% 15% 9%

April 7 - April 9, 2006 6% 8% 3% 7% 5% 5% 8% 4% 5% 12% 5% 9% 14% 2% 4% 2% 2% 0% 48% 10% 5% 15% 0%

April 14 - April 16, 2006 3% 5% 2% 5% 2% 8% 2% 2% 2% 7% 3% 10% 4% 3% 1% 6% 0% 0% 31% 15% 23% 21% 8%

April 21 - April 23, 2006 5% 6% 4% 10% 1% 12% 8% 2% 0% 12% 2% 14% 10% 8% 0% 10% 6% 0% 35% 10% 45% 13% 5%

April 28 - April 30, 2006 7% 9% 6% 8% 7% 10% 6% 10% 3% 9% 9% 6% 10% 7% 4% 12% 2% 11% 26% 19% 44% 18% 0%

Film:

Release Date:

Field Dates:

SILENT HILL / Metro

April 26, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

VOLVER / Pathé

May 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 14 - April 16, 2006 1% 1% 0% 1% 1% 0% 1% 0% 1% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0%

April 21 - April 23, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 100% 0% 100% 0% 0% 0%

April 28 - April 30, 2006 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 1% 0% 0% 1% 1% 0% 2% 0% 0% 67% 0% 0% 33%

TOTAL AWARE

April 14 - April 16, 2006 5% 4% 5% 4% 5% 3% 5% 7% 3% 3% 5% 0% 6% 5% 5% 6% 4% 0% 6% 22% 11% 17% 5%

April 21 - April 23, 2006 10% 9% 11% 12% 8% 10% 14% 11% 4% 10% 7% 6% 14% 14% 8% 14% 14% 3% 5% 53% 13% 18% 5%

April 28 - April 30, 2006 11% 9% 14% 10% 12% 13% 8% 9% 15% 7% 10% 6% 8% 13% 14% 18% 8% 0% 14% 28% 19% 26% 6%


April 14 - April 16, 2006 27% 25% 20% 50% 0% 67% 40% 0% 0% 67% 0% N/A 67% 40% 0% 67% 0% 0% 0% 25% 0% 25% 0%

April 21 - April 23, 2006 23% 13% 32% 22% 27% 33% 14% 27% 25% 11% 14% 50% 0% 29% 38% 29% 29% 0% 11% 78% 11% 11% 11%

April 28 - April 30, 2006 26% 19% 33% 26% 29% 27% 25% 67% 7% 17% 20% 0% 25% 31% 36% 33% 25% 0% 0% 17% 25% 17% 17%

FIRST CHOICE - ALL

April 14 - April 16, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 21 - April 23, 2006 1% 1% 2% 1% 2% 0% 1% 2% 1% 0% 1% 0% 0% 1% 2% 0% 2% 0% 25% 75% 25% 6% 0%

April 28 - April 30, 2006 2% 1% 3% 1% 3% 1% 0% 4% 1% 0% 1% 0% 0% 1% 4% 2% 0% 0% 0% 17% 33% 0% 33%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

X-MEN: THE LAST STAND (X-MEN 3) / Fox

May 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 21 - April 23, 2006 3% 4% 3% 4% 3% 2% 5% 2% 3% 5% 3% 3% 6% 3% 2% 2% 4% 0% 42% 50% 25% 25% 0%

April 28 - April 30, 2006 5% 4% 6% 4% 6% 4% 4% 10% 2% 2% 5% 0% 4% 5% 7% 6% 4% 0% 53% 32% 26% 21% 5%

TOTAL AWARE

April 21 - April 23, 2006 48% 58% 39% 58% 39% 56% 60% 45% 32% 64% 52% 58% 68% 53% 25% 54% 52% 1% 24% 30% 22% 28% 5%

April 28 - April 30, 2006 55% 55% 55% 61% 50% 59% 63% 57% 43% 61% 51% 53% 66% 61% 49% 62% 60% 2% 32% 23% 16% 30% 6%


April 21 - April 23, 2006 45% 53% 36% 41% 53% 38% 43% 44% 66% 45% 62% 38% 50% 36% 36% 37% 35% 0% 31% 32% 24% 38% 8%

April 28 - April 30, 2006 52% 56% 49% 56% 49% 56% 56% 53% 44% 52% 61% 59% 48% 59% 37% 55% 63% 0% 38% 28% 15% 34% 5%

FIRST CHOICE - ALL

April 21 - April 23, 2006 9% 13% 6% 9% 10% 7% 10% 10% 10% 9% 17% 6% 12% 8% 3% 8% 8% 3% 23% 31% 11% 12% 6%

April 28 - April 30, 2006 11% 12% 10% 12% 10% 10% 14% 12% 8% 12% 12% 6% 16% 12% 8% 12% 12% 0% 29% 17% 17% 13% 0%

summary report film tracking study france n t e r n...confidential summary chart may 01, 2006...

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