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CONFIDENTIAL

Summary Report

December 26, 2007 14:11:06 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico -

NORMS: APPLIES TO OVERALL MEASURES FOR OPENING WEEKEND ONLY

Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5%

Film Tracking Study MexicoTracking Summary Field Dates: December 23 - December 25, 2007WEIGHTED Int'l Territory: Mexico

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

ADIVINA CON QUIEN SALGO (MR. WO... Other 1% 18% 19% 50% 13% 12% 33% 18% 2% 9% 3%

AMOR EN TIEMPOS DEL COLERA, EL (L... Fox 10% 59% 35% 56% 3% 27% 48% 9% 9% 19% 17%

EL HUÉSPED (HOST) Other 0% 30% 16% 37% 12% 8% 24% 20% 3% 10% 5%

LA LEYENDA DEL TESORO PERDIDO 2 ... Disney 2% 69% 40% 60% 10% 33% 56% 11% 10% 29% 18%

MI MASCOTA ES UN MONSTRUO (WATE... SPRI 12% 61% 23% 39% 16% 18% 33% 20% 2% 12% 5%

THINGS WE LOST IN THE FIRE UIP 0% 10% 23% 54% 6% 10% 30% 19% 0% 2% 2%

OPENING NEXT WEEK

AVP 2: ALIEN VS. PREDATOR (ALIENS... Fox 4% 56% 28% 44% 26% 22% 38% 28% 9% 19% -

DUELO DE ASESINOS (SERAPHIM FALLS) Other 0% 12% 32% 57% 3% 13% 30% 19% 2% 6% -

IN-SECTOS (BUGS) GUSSI 1% 17% 20% 45% 5% 10% 25% 20% 0% 3% -

OPENING IN TWO WEEKS

BALLS OF FURY Other 0% 11% 19% 24% 22% 7% 21% 24% 1% 4% -

KITE RUNNER, THE UIP 0% 3% 6% 35% 0% 5% 17% 24% 0% 2% -

UNALLAMADA PERDIDA (ONE MISSED ... WB 0% 13% 22% 41% 6% 8% 25% 20% 0% 4% -

VIAJE A DARJEELING (DARJEELING LIM... Fox 0% 9% 33% 57% 3% 8% 27% 17% 2% 5% -

VIVO O MUERTO (DEAD OR ALIVE) Other 0% 19% 21% 34% 7% 9% 23% 22% 2% 9% -

OPENING IN THREE WEEKS

GOYA Y LA INQUISICION (GOYA'S GHO... GSISA 0% 13% 34% 54% 7% 13% 33% 18% 2% 12% -

I AM LEGEND WB 2% 35% 51% 74% 3% 28% 51% 12% 6% 19% -

MALIGNO (SEE NO EVIL) GSISA 0% 15% 19% 35% 3% 9% 22% 27% 5% 10% -

OPENING IN FOUR OR MORE WEEKS

JUEGOS SINIESTROS (SLEUTH) SPRI 0% 22% 25% 57% 7% 16% 36% 20% 3% 8% -

ORFANATO, EL (ORPHANAGE, THE) VIDCN 1% 17% 40% 65% 2% 12% 30% 18% 2% 9% -

SPRINGBREAK IN BOSNIA (THE HUNTI... Other 0% 6% 25% 42% 13% 11% 26% 17% 0% 4% -

UNTITLED JJ ABRAMS (CLOVERFIELD) PAR 0% 8% 45% 76% 15% 7% 20% 23% 2% 4% -

CONFIDENTIAL

Summary Report



Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5%

OPENING IN FOUR OR MORE WEEKS (continued)STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

VIAJE DE LA NONNA, EL Other 0% 6% 29% 40% 4% 7% 22% 23% 0% 3% -

PREVIOUSLY RELEASED

ALVIN Y LAS ARDILLAS (ALVIN AND T... Fox 43% 90% 23% 38% 14% 22% 36% 15% 5% 21% 12%

BRUJULA DORADA, LA (GOLDEN COMP... GSISA 53% 87% 23% 40% 5% 23% 40% 5% 12% 33% 16%

ENCANTADA (ENCHANTED) Disney 57% 86% 22% 35% 6% 20% 34% 9% 12% 28% 14%

SULTANES DEL SUR (SULTANS OF THE... WB 23% 59% 23% 47% 9% 18% 37% 18% 5% 13% 9%

CONFIDENTIAL

Summary Report


Film Tracking Study MexicoTracking Summary Field Dates: December 23 - December 25, 2007WEIGHTED Int'l Territory: Mexico

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided +/- Aware +/- Definitely +/- Def/Prob +/- Def Not +/- Definitely +/- Def/Prob +/- Def Not +/- First All +/- Top Three +/- First O/R +/-

ADIVINA CON QUIEN SALGO (MR. WOODCOCK) Other 1% 1 18% 7 19% -7 50% 8 13% 1 12% 2 33% 2 18% -3 2% 1 9% 4 3% 3

AMOR EN TIEMPOS DEL COLERA, EL (LOVE IN THE ... Fox 10% 9 59% 9 35% -6 56% -6 3% -2 27% -1 48% 1 9% -5 9% 1 19% -1 17% 17

EL HUÉSPED (HOST) Other 0% 0 30% -4 16% -3 37% 0 12% 0 8% -7 24% -8 20% 3 3% 0 10% 1 5% 5

LA LEYENDA DEL TESORO PERDIDO 2 (NATIONAL T... Disney 2% 1 69% 17 40% -5 60% -2 10% 4 33% 0 56% 3 11% -2 10% 3 29% 3 18% 18

MI MASCOTA ES UN MONSTRUO (WATER HORSE: TH... SPRI 12% 11 61% 33 23% 4 39% -3 16% 3 18% 5 33% 3 20% -1 2% 2 12% 7 5% 5

THINGS WE LOST IN THE FIRE UIP 0% 0 10% 1 23% 13 54% 7 6% 2 10% 0 30% -3 19% -1 0% -1 2% -1 2% 2

OPENING NEXT WEEK

AVP 2: ALIEN VS. PREDATOR (ALIENS VS. PREDATO... Fox 4% 1 56% 12 28% -7 44% -5 26% 7 22% -1 38% 0 28% -1 9% 2 19% -1 N/A N/A

DUELO DE ASESINOS (SERAPHIM FALLS) Other 0% 0 12% 2 32% -7 57% 0 3% 1 13% -3 30% -6 19% 0 2% 0 6% -2 N/A N/A

IN-SECTOS (BUGS) GUSSI 1% 0 17% 0 20% -2 45% 11 5% -4 10% 1 25% -3 20% -3 0% -1 3% -1 N/A N/A

OPENING IN TWO WEEKS

BALLS OF FURY Other 0% 0 11% 4 19% 10 24% -10 22% -2 7% 0 21% 0 24% -3 1% 0 4% 1 N/A N/A

KITE RUNNER, THE UIP 0% 0 3% -1 6% -16 35% -6 0% -5 5% -1 17% -1 24% -4 0% -1 2% 1 N/A N/A

UNALLAMADA PERDIDA (ONE MISSED CALL) WB 0% 0 13% 3 22% 1 41% -7 6% -5 8% -5 25% -4 20% -2 0% -1 4% -2 N/A N/A

VIAJE A DARJEELING (DARJEELING LIMITED) Fox 0% 0 9% 2 33% -1 57% 10 3% -5 8% -3 27% 2 17% -6 2% 0 5% -1 N/A N/A

VIVO O MUERTO (DEAD OR ALIVE) Other 0% 0 19% 2 21% -3 34% -14 7% -4 9% -3 23% -8 22% 0 2% -1 9% 0 N/A N/A

OPENING IN THREE WEEKS

GOYA Y LA INQUISICION (GOYA'S GHOSTS) GSISA 0% 0 13% 3 34% -6 54% -13 7% 3 13% -2 33% -2 18% 1 2% -3 12% -3 N/A N/A

I AM LEGEND WB 2% 2 35% 8 51% 3 74% -1 3% -1 28% 5 51% 8 12% -4 6% 2 19% 4 N/A N/A

MALIGNO (SEE NO EVIL) GSISA 0% 0 15% 3 19% -3 35% -11 3% -3 9% -4 22% -11 27% 3 5% 1 10% 2 N/A N/A

OPENING IN FOUR OR MORE WEEKS

JUEGOS SINIESTROS (SLEUTH) SPRI 0% N/A 22% N/A 25% N/A 57% N/A 7% N/A 16% N/A 36% N/A 20% N/A 3% N/A 8% N/A N/A N/A

ORFANATO, EL (ORPHANAGE, THE) VIDCN 1% N/A 17% N/A 40% N/A 65% N/A 2% N/A 12% N/A 30% N/A 18% N/A 2% N/A 9% N/A N/A N/A

SPRINGBREAK IN BOSNIA (THE HUNTING PARTY) Other 0% N/A 6% N/A 25% N/A 42% N/A 13% N/A 11% N/A 26% N/A 17% N/A 0% N/A 4% N/A N/A N/A

UNTITLED JJ ABRAMS (CLOVERFIELD) PAR 0% N/A 8% N/A 45% N/A 76% N/A 15% N/A 7% N/A 20% N/A 23% N/A 2% N/A 4% N/A N/A N/A

VIAJE DE LA NONNA, EL Other 0% N/A 6% N/A 29% N/A 40% N/A 4% N/A 7% N/A 22% N/A 23% N/A 0% N/A 3% N/A N/A N/A

CONFIDENTIAL

Summary Report


PREVIOUSLY RELEASED STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided +/- Aware +/- Definitely +/- Def/Prob +/- Def Not +/- Definitely +/- Def/Prob +/- Def Not +/- First All +/- Top Three +/- First O/R +/-

ALVIN Y LAS ARDILLAS (ALVIN AND THE CHIPMUNKS) Fox 43% 32 90% 12 23% -1 38% -5 14% -2 22% 0 36% -3 15% -5 5% 1 21% 6 12% 0

BRUJULA DORADA, LA (GOLDEN COMPASS, THE) GSISA 53% 4 87% 2 23% -9 40% -10 5% -1 23% -8 40% -9 5% -4 12% -6 33% -5 16% -19

ENCANTADA (ENCHANTED) Disney 57% 6 86% 2 22% -7 35% -11 6% 0 20% -8 34% -11 9% 1 12% -2 28% -4 14% -10

SULTANES DEL SUR (SULTANS OF THE SOUTH) WB 23% 20 59% 17 23% -1 47% 1 9% -4 18% 3 37% 7 18% -5 5% 2 13% 3 9% -1

CONFIDENTIAL

Summary Chart


Film Tracking Study MexicoKey Tracking Measures Chart Field Dates: December 23 - December 25, 2007Among Opening Films Int'l Territory: Mexico

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

ADIVINA CON QUIEN SAL... Other

1%18%19%

2%

AMOR EN TIEMPOS DEL CO... Fox

10%59%

35%9%

EL HUÉSPED (HOST) Other

0%30%

16%3%

LA LEYENDA DEL TESORO... Disney

2%69%

40%10%

MI MASCOTA ES UN MONS... SPRI

12%61%

23%2%

THINGS WE LOST IN THE F... UIP

0%10%

23%0%

CONFIDENTIAL

Summary Chart



ONE WEEK OUT

AVP 2: ALIEN VS. PREDAT... Fox

4%56%

28%9%

DUELO DE ASESINOS (SER... Other

0%12%

32%2%

IN-SECTOS (BUGS) GUSSI

1%17%

20%0%

CONFIDENTIAL

Summary Chart



TWO WEEKS OUT

BALLS OF FURY Other

0%11%

19%1%

KITE RUNNER, THE UIP

0%3%

6%0%

UNALLAMADA PERDIDA (O... WB

0%13%

22%0%

VIAJE A DARJEELING (DAR... Fox

0%9%

33%2%

VIVO O MUERTO (DEAD OR... Other

0%19%

21%2%

CONFIDENTIAL

Summary Chart



THREE WEEKS OUT

GOYA Y LA INQUISICION ... GSISA

0%13%

34%2%

I AM LEGEND WB

2%35%

51%6%

MALIGNO (SEE NO EVIL) GSISA

0%15%

19%5%

CONFIDENTIAL

Summary Chart



FOUR OR MORE WEEKS OUT

JUEGOS SINIESTROS (SLE... SPRI

0%22%

25%3%

ORFANATO, EL (ORPHANA... VIDCN

1%17%

40%2%

SPRINGBREAK IN BOSNIA ... Other

0%6%

25%0%

UNTITLED JJ ABRAMS (CL... PAR

0%8%

45%2%

VIAJE DE LA NONNA, EL Other

0%6%

29%0%

CONFIDENTIAL

First Choice Report


Film Tracking Study MexicoFirst Choice Summary Field Dates: December 23 - December 25, 2007Among All Int'l Territory: Mexico

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 351 177 174 191 160 91 100 100 60 100 77 91 83 351 0*

ENCANTADA (ENCHANTED) Disney 12% 8% 16% 14% 10% 13% 14% 10% 10% 10% 5% 18% 14% 12% N/A

BRUJULA DORADA, LA (GOLDEN COMPAS... GSISA 12% 11% 12% 8% 16% 7% 9% 13% 22% 8% 16% 8% 17% 12% N/A

LA LEYENDA DEL TESORO PERDIDO 2 (... Disney 10% 13% 7% 8% 13% 10% 6% 10% 17% 12% 14% 3% 11% 10% N/A

AVP 2: ALIEN VS. PREDATOR (ALIENS V... Fox 9% 15% 3% 9% 8% 8% 11% 9% 7% 15% 14% 3% 2% 9% N/A

AMOR EN TIEMPOS DEL COLERA, EL (LO... Fox 9% 6% 12% 8% 10% 5% 10% 8% 13% 6% 5% 10% 14% 9% N/A

I AM LEGEND WB 6% 8% 3% 6% 6% 2% 9% 8% 3% 9% 8% 2% 5% 6% N/A

MALIGNO (SEE NO EVIL) GSISA 5% 6% 4% 7% 3% 7% 7% 4% 2% 8% 4% 5% 2% 5% N/A

ALVIN Y LAS ARDILLAS (ALVIN AND THE... Fox 5% 2% 8% 6% 4% 8% 5% 5% 2% 2% 3% 11% 5% 5% N/A

SULTANES DEL SUR (SULTANS OF THE ... WB 5% 4% 5% 4% 5% 3% 5% 6% 3% 3% 5% 5% 5% 5% N/A

EL HUÉSPED (HOST) Other 3% 4% 3% 4% 3% 7% 2% 1% 5% 5% 3% 3% 2% 3% N/A

JUEGOS SINIESTROS (SLEUTH) SPRI 3% 3% 3% 3% 3% 4% 2% 1% 7% 2% 5% 4% 1% 3% N/A

VIVO O MUERTO (DEAD OR ALIVE) Other 2% 2% 3% 4% 1% 5% 2% 1% 0% 3% 0% 4% 1% 2% N/A

GOYA Y LA INQUISICION (GOYA'S GHOSTS) GSISA 2% 2% 2% 1% 4% 0% 2% 4% 3% 0% 5% 2% 2% 2% N/A

ADIVINA CON QUIEN SALGO (MR. WOOD... Other 2% 1% 3% 3% 2% 1% 4% 3% 0% 2% 0% 3% 4% 2% N/A

DUELO DE ASESINOS (SERAPHIM FALLS) Other 2% 2% 2% 2% 2% 3% 1% 1% 3% 3% 1% 1% 2% 2% N/A

ORFANATO, EL (ORPHANAGE, THE) VIDCN 2% 3% 2% 3% 1% 3% 3% 2% 0% 4% 1% 2% 1% 2% N/A

VIAJE A DARJEELING (DARJEELING LIMIT... Fox 2% 2% 2% 2% 2% 2% 1% 2% 2% 1% 3% 2% 1% 2% N/A

MI MASCOTA ES UN MONSTRUO (WATER ... SPRI 2% 1% 4% 2% 3% 2% 2% 4% 0% 1% 0% 3% 5% 2% N/A

UNTITLED JJ ABRAMS (CLOVERFIELD) PAR 2% 3% 1% 2% 3% 2% 1% 4% 0% 1% 5% 2% 0% 2% N/A

BALLS OF FURY Other 1% 2% 1% 2% 1% 1% 2% 2% 0% 2% 3% 1% 0% 1% N/A

KITE RUNNER, THE UIP 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A

THINGS WE LOST IN THE FIRE UIP 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A

SPRINGBREAK IN BOSNIA (THE HUNTING... Other 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 1% 0% 0% N/A

IN-SECTOS (BUGS) GUSSI 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A

UNALLAMADA PERDIDA (ONE MISSED CA... WB 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A

VIAJE DE LA NONNA, EL Other 0% 0% 1% 0% 1% 0% 0% 0% 2% 0% 0% 0% 1% 0% N/A

* DENOTES SMALL SAMPLE SIZE

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: December 23 - December 25, 2007Open/Released Int'l Territory: Mexico



BASE:TOTAL 351 177 174 191 160 91 100 100 60 100 77 91 83 351 0*

LA LEYENDA DEL TESORO PERDIDO 2 (... Disney 18% 26% 11% 17% 21% 23% 11% 19% 23% 28% 23% 4% 18% 19% N/A

AMOR EN TIEMPOS DEL COLERA, EL (LO... Fox 17% 14% 20% 19% 15% 13% 24% 16% 13% 14% 14% 24% 16% 17% N/A

BRUJULA DORADA, LA (GOLDEN COMPAS... GSISA 16% 16% 15% 14% 18% 15% 12% 17% 20% 15% 18% 12% 18% 16% N/A

ENCANTADA (ENCHANTED) Disney 14% 6% 22% 15% 13% 11% 18% 12% 13% 5% 6% 25% 18% 14% N/A

ALVIN Y LAS ARDILLAS (ALVIN AND THE... Fox 12% 14% 11% 16% 8% 22% 10% 11% 3% 16% 10% 15% 6% 12% N/A

SULTANES DEL SUR (SULTANS OF THE ... WB 9% 11% 6% 8% 9% 3% 12% 10% 8% 9% 14% 7% 5% 9% N/A

EL HUÉSPED (HOST) Other 5% 7% 2% 5% 4% 4% 5% 4% 5% 7% 8% 2% 1% 5% N/A

MI MASCOTA ES UN MONSTRUO (WATER ... SPRI 5% 3% 7% 3% 8% 3% 2% 8% 7% 3% 3% 2% 12% 5% N/A

ADIVINA CON QUIEN SALGO (MR. WOOD... Other 3% 2% 5% 4% 3% 3% 4% 2% 3% 3% 0% 4% 5% 3% N/A

THINGS WE LOST IN THE FIRE UIP 2% 1% 2% 2% 2% 1% 2% 1% 3% 0% 3% 3% 1% 2% N/A


First Choice Summary Field Dates: December 23 - December 25, 2007Among O/R Definitely Int'l Territory: MexicoAmong those going to the movies this weekend



BASE:TOTAL 131 66 65 69 62 32* 37* 36* 26* 39* 27* 30* 35* 131 0*

AMOR EN TIEMPOS DEL COLERA, EL (LO... Fox 17% 15% 17% 16% 16% 16% 16% 19% 12% 10% 22% 23% 11% 16% %

LA LEYENDA DEL TESORO PERDIDO 2 (... Disney 16% 23% 11% 14% 19% 13% 16% 14% 27% 26% 19% 0% 20% 17% %

BRUJULA DORADA, LA (GOLDEN COMPAS... GSISA 15% 18% 12% 17% 13% 25% 11% 14% 12% 21% 15% 13% 11% 15% %

ALVIN Y LAS ARDILLAS (ALVIN AND THE... Fox 12% 9% 15% 19% 5% 22% 16% 8% 0% 13% 4% 27% 6% 12% %

ENCANTADA (ENCHANTED) Disney 9% 3% 15% 7% 11% 3% 11% 8% 15% 3% 4% 13% 17% 9% %

SULTANES DEL SUR (SULTANS OF THE ... WB 9% 12% 6% 9% 10% 6% 11% 11% 8% 10% 15% 7% 6% 9% %

MI MASCOTA ES UN MONSTRUO (WATER ... SPRI 8% 8% 9% 6% 11% 6% 5% 14% 8% 8% 7% 3% 14% 8% %

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: December 23 - December 25, 2007O/R Def. (cont) Int'l Territory: Mexico



BASE:TOTAL 131 66 65 69 62 32* 37* 36* 26* 39* 27* 30* 35* 131 0*

EL HUÉSPED (HOST) Other 5% 6% 3% 4% 5% 3% 5% 3% 8% 5% 7% 3% 3% 5% %

ADIVINA CON QUIEN SALGO (MR. WOOD... Other 4% 3% 6% 4% 5% 3% 5% 6% 4% 5% 0% 3% 9% 5% %

THINGS WE LOST IN THE FIRE UIP 4% 3% 5% 3% 5% 3% 3% 3% 8% 0% 7% 7% 3% 4% %


First Choice Summary Field Dates: December 23 - December 25, 2007Among O/R Def/Prob Int'l Territory: MexicoAmong those going to the movies this weekend



BASE:TOTAL 242 133 109 124 118 56 68 69 49* 75 58 49* 60 242 0*

LA LEYENDA DEL TESORO PERDIDO 2 (... Disney 17% 25% 9% 15% 20% 18% 13% 19% 22% 24% 26% 2% 15% 17% %

AMOR EN TIEMPOS DEL COLERA, EL (LO... Fox 17% 13% 20% 17% 15% 14% 19% 17% 12% 13% 12% 22% 18% 16% %

ENCANTADA (ENCHANTED) Disney 14% 7% 20% 13% 13% 7% 18% 12% 14% 7% 7% 22% 18% 9% %

BRUJULA DORADA, LA (GOLDEN COMPAS... GSISA 14% 14% 14% 13% 15% 14% 12% 13% 18% 13% 16% 12% 15% 15% %

ALVIN Y LAS ARDILLAS (ALVIN AND THE... Fox 12% 12% 12% 18% 6% 25% 12% 9% 2% 17% 5% 18% 7% 12% %

SULTANES DEL SUR (SULTANS OF THE ... WB 11% 14% 7% 10% 13% 5% 13% 14% 10% 11% 19% 8% 7% 9% %

EL HUÉSPED (HOST) Other 5% 8% 2% 5% 5% 5% 4% 4% 6% 7% 9% 2% 2% 5% %

MI MASCOTA ES UN MONSTRUO (WATER ... SPRI 5% 4% 7% 3% 8% 4% 3% 7% 8% 4% 3% 2% 12% 8% %

ADIVINA CON QUIEN SALGO (MR. WOOD... Other 4% 2% 6% 5% 3% 5% 4% 3% 2% 4% 0% 6% 5% 5% %

THINGS WE LOST IN THE FIRE UIP 2% 2% 3% 2% 3% 2% 1% 1% 4% 0% 3% 4% 2% 4% %


CONFIDENTIAL

First Choice Report


How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


351 177 174 191 160 91 100 100 60 100 77 91 83 351 0*

Definitely 37% 37% 37% 36% 39% 35% 37% 36% 43% 39% 35% 33% 42% 37% N/A

Probably 32% 38% 25% 29% 35% 26% 31% 33% 38% 36% 40% 21% 30% 32% N/A

Not Sure 21% 16% 25% 24% 17% 31% 17% 20% 12% 16% 17% 32% 17% 21% N/A

Probably not 7% 6% 8% 7% 7% 7% 8% 9% 3% 7% 5% 8% 8% 7% N/A

Defintiely not 3% 2% 5% 4% 3% 1% 7% 2% 3% 2% 3% 7% 2% 3% N/A


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ADIVINA CON QUIEN SALGO (MR. WO... / Other

December 28, 2007

December 23 - December 25, 2007

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

351 1% 18% 19% 50% 13% 12% 33% 18% 2% 9% 3% 5% 39% 23% 29% 29% 2%

PERSONS

13-17 91 0% 19% 24% 41% 18% 22% 43% 16% 1% 12% 3% 9% 35% 59% 18% 24% 6%

18-24 100 1% 20% 17% 56% 11% 8% 30% 18% 4% 11% 4% 5% 30% 10% 30% 55% 5%

25-34 100 2% 20% 20% 40% 20% 6% 30% 17% 3% 7% 2% 3% 40% 10% 35% 30% 0%

35-49 60 0% 10% 17% 83% 0% 12% 32% 22% 0% 7% 3% 3% 50% 33% 17% 0% 0%

Under 25 191 1% 19% 20% 49% 14% 15% 36% 17% 3% 12% 4% 7% 32% 32% 24% 41% 5%

25 Plus 160 1% 16% 19% 50% 15% 8% 31% 19% 2% 7% 3% 3% 42% 15% 31% 23% 0%

MALES

Males 177 1% 20% 23% 46% 23% 11% 28% 24% 1% 5% 2% 5% 28% 33% 19% 53% 6%

13-17 50 0% 22% 18% 36% 27% 14% 36% 20% 0% 6% 0% 10% 18% 64% 9% 27% 9%

18-24 50 0% 24% 27% 55% 18% 12% 27% 22% 4% 10% 6% 4% 25% 17% 17% 83% 8%

Under 25 100 0% 23% 23% 45% 23% 13% 31% 21% 2% 8% 3% 7% 22% 39% 13% 57% 9%

25 Plus 77 3% 17% 23% 46% 23% 8% 23% 27% 0% 1% 0% 3% 38% 23% 31% 46% 0%

FEMALES

Females 174 1% 16% 15% 54% 4% 13% 39% 12% 3% 14% 5% 5% 48% 15% 37% 7% 0%

13-17 41* 0% 15% 33% 50% 0% 32% 51% 12% 2% 20% 7% 7% 67% 50% 33% 17% 0%

18-24 50 2% 16% 0% 57% 0% 4% 33% 14% 4% 12% 2% 6% 38% 0% 50% 13% 0%

Under 25 91 1% 15% 15% 54% 0% 17% 41% 13% 3% 15% 4% 7% 50% 21% 43% 14% 0%

25 Plus 83 0% 16% 15% 54% 8% 8% 37% 11% 4% 12% 5% 4% 46% 8% 31% 0% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ALVIN Y LAS ARDILLAS (ALVIN AND T... / Fox

December 21, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 43% 90% 23% 38% 14% 22% 36% 15% 5% 21% 12% 23% 47% 62% 50% 31% 6%

PERSONS

13-17 91 43% 82% 36% 49% 8% 35% 47% 8% 8% 30% 22% 27% 54% 81% 55% 28% 9%

18-24 100 37% 90% 15% 34% 13% 14% 33% 15% 5% 21% 10% 22% 48% 68% 43% 36% 7%

25-34 100 46% 94% 18% 32% 12% 17% 30% 13% 5% 19% 11% 24% 41% 48% 53% 30% 3%

35-49 60 45% 93% 25% 39% 25% 23% 38% 25% 2% 15% 3% 18% 45% 54% 48% 29% 7%

Under 25 191 40% 86% 25% 41% 10% 24% 40% 12% 6% 25% 16% 25% 51% 74% 49% 32% 8%

25 Plus 160 46% 94% 21% 35% 17% 19% 33% 18% 4% 18% 8% 22% 43% 50% 51% 29% 5%

MALES

Males 177 50% 89% 19% 35% 13% 19% 33% 15% 2% 20% 14% 26% 48% 63% 56% 38% 7%

13-17 50 48% 76% 32% 50% 5% 32% 46% 6% 2% 32% 24% 30% 65% 89% 68% 35% 11%

18-24 50 46% 92% 11% 33% 13% 10% 31% 18% 2% 14% 8% 20% 52% 61% 52% 39% 7%

Under 25 100 47% 84% 20% 41% 10% 21% 38% 12% 2% 23% 16% 25% 58% 73% 59% 37% 8%

25 Plus 77 53% 95% 16% 27% 18% 16% 26% 19% 3% 17% 10% 27% 37% 52% 53% 38% 5%

FEMALES

Females 174 35% 91% 27% 41% 13% 25% 40% 13% 8% 23% 11% 21% 46% 61% 44% 24% 6%

13-17 41* 37% 90% 41% 49% 11% 39% 49% 10% 15% 27% 20% 24% 43% 73% 43% 22% 8%

18-24 50 28% 88% 19% 35% 12% 18% 35% 12% 8% 28% 12% 24% 43% 75% 34% 32% 7%

Under 25 91 32% 89% 29% 41% 11% 28% 41% 11% 11% 27% 15% 24% 43% 74% 38% 27% 7%

25 Plus 83 39% 93% 25% 42% 16% 23% 40% 16% 5% 18% 6% 17% 48% 48% 49% 21% 4%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

AMOR EN TIEMPOS DEL COLERA, EL (... / Fox

December 27, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 10% 59% 35% 56% 3% 27% 48% 9% 9% 19% 17% 9% 33% 41% 43% 30% 7%

PERSONS

13-17 91 9% 46% 36% 57% 2% 25% 44% 12% 5% 9% 13% 12% 33% 48% 45% 29% 14%

18-24 100 8% 53% 41% 65% 4% 28% 50% 8% 10% 21% 24% 6% 28% 42% 30% 34% 6%

25-34 100 10% 66% 30% 53% 2% 25% 47% 9% 8% 23% 16% 8% 33% 38% 45% 30% 5%

35-49 60 13% 70% 36% 52% 7% 30% 50% 5% 13% 22% 13% 10% 36% 40% 52% 24% 5%

Under 25 191 8% 50% 39% 61% 3% 26% 47% 10% 8% 15% 19% 9% 31% 44% 37% 32% 9%

25 Plus 160 11% 68% 32% 53% 4% 27% 48% 8% 10% 23% 15% 9% 34% 39% 48% 28% 5%

MALES

Males 177 8% 53% 24% 46% 3% 18% 39% 12% 6% 13% 14% 10% 37% 33% 46% 38% 5%

13-17 50 6% 40% 30% 50% 0% 20% 40% 14% 6% 10% 10% 14% 45% 45% 55% 30% 15%

18-24 50 8% 50% 25% 50% 8% 18% 41% 12% 6% 16% 18% 6% 36% 24% 36% 48% 4%

Under 25 100 7% 45% 27% 50% 5% 19% 40% 13% 6% 13% 14% 10% 40% 33% 44% 40% 9%

25 Plus 77 9% 62% 21% 42% 2% 16% 38% 10% 5% 13% 14% 9% 33% 33% 48% 35% 2%

FEMALES

Females 174 11% 63% 45% 66% 4% 36% 56% 6% 12% 24% 20% 8% 29% 48% 40% 23% 8%

13-17 41* 12% 54% 41% 64% 5% 32% 49% 10% 5% 7% 17% 10% 23% 50% 36% 27% 14%

18-24 50 8% 56% 56% 78% 0% 37% 59% 4% 14% 26% 30% 6% 21% 57% 25% 21% 7%

Under 25 91 10% 55% 49% 71% 2% 34% 54% 7% 10% 18% 24% 8% 22% 54% 30% 24% 10%

25 Plus 83 13% 72% 42% 62% 5% 37% 58% 5% 14% 31% 16% 8% 35% 43% 48% 22% 7%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

AVP 2: ALIEN VS. PREDATOR (ALIENS... / Fox

January 3, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 4% 56% 28% 44% 26% 22% 38% 28% 9% 19% - 8% 29% 34% 42% 34% 3%

PERSONS

13-17 91 7% 54% 35% 55% 12% 29% 47% 18% 8% 21% - 16% 41% 49% 49% 35% 4%

18-24 100 2% 57% 35% 47% 25% 22% 38% 31% 11% 19% - 6% 33% 35% 33% 40% 4%

25-34 100 7% 58% 28% 41% 24% 18% 33% 31% 9% 17% - 4% 26% 33% 43% 41% 3%

35-49 60 0% 57% 21% 41% 29% 18% 37% 35% 7% 20% - 5% 21% 26% 50% 29% 0%

Under 25 191 4% 55% 35% 51% 19% 25% 42% 24% 9% 20% - 11% 37% 42% 41% 38% 4%

25 Plus 160 4% 57% 25% 41% 26% 18% 34% 33% 8% 18% - 4% 24% 30% 46% 37% 2%

MALES

Males 177 7% 71% 35% 54% 14% 31% 50% 16% 15% 29% - 9% 34% 40% 46% 46% 3%

13-17 50 12% 70% 37% 57% 9% 36% 56% 12% 12% 30% - 18% 43% 54% 51% 40% 3%

18-24 50 4% 72% 43% 54% 14% 35% 49% 14% 18% 30% - 6% 36% 39% 42% 53% 6%

Under 25 100 8% 71% 40% 56% 11% 35% 53% 13% 15% 30% - 12% 39% 46% 46% 46% 4%

25 Plus 77 5% 71% 29% 51% 16% 25% 47% 19% 14% 27% - 5% 27% 33% 45% 45% 2%

FEMALES

Females 174 2% 41% 21% 34% 38% 13% 27% 40% 3% 9% - 7% 25% 29% 38% 22% 3%

13-17 41* 0% 34% 29% 50% 21% 20% 37% 24% 2% 10% - 15% 36% 36% 43% 21% 7%

18-24 50 0% 42% 20% 35% 45% 10% 27% 47% 4% 8% - 6% 29% 29% 19% 19% 0%

Under 25 91 0% 38% 24% 41% 35% 14% 31% 37% 3% 9% - 10% 31% 31% 29% 20% 3%

25 Plus 83 4% 45% 19% 27% 41% 12% 23% 45% 2% 10% - 4% 19% 27% 46% 24% 3%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BALLS OF FURY / Other

January 11, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 11% 19% 24% 22% 7% 21% 24% 1% 4% - 5% 13% 20% 42% 54% 4%

PERSONS

13-17 91 0% 10% 22% 33% 11% 13% 32% 26% 1% 4% - 3% 44% 11% 44% 22% 11%

18-24 100 0% 17% 19% 25% 25% 7% 16% 24% 2% 5% - 6% 12% 29% 18% 59% 6%

25-34 100 0% 10% 40% 40% 10% 6% 18% 17% 2% 5% - 5% 10% 40% 20% 80% 0%

35-49 60 0% 3% 0% 0% 0% 2% 17% 32% 0% 0% - 3% 0% 0% 50% 50% 0%

Under 25 191 0% 14% 20% 28% 20% 10% 24% 25% 2% 5% - 5% 23% 23% 27% 46% 8%

25 Plus 160 0% 8% 33% 33% 8% 4% 18% 23% 1% 3% - 4% 8% 33% 25% 75% 0%

MALES

Males 177 0% 15% 30% 33% 15% 11% 24% 23% 2% 6% - 6% 22% 33% 19% 63% 4%

13-17 50 0% 12% 17% 17% 17% 16% 34% 26% 2% 6% - 6% 50% 17% 33% 17% 0%

18-24 50 0% 22% 27% 36% 27% 12% 20% 22% 2% 6% - 6% 18% 36% 18% 73% 9%

Under 25 100 0% 17% 24% 29% 24% 14% 27% 24% 2% 6% - 6% 29% 29% 24% 53% 6%

25 Plus 77 0% 13% 40% 40% 0% 8% 21% 22% 3% 5% - 5% 10% 40% 10% 80% 0%

FEMALES

Females 174 0% 6% 10% 20% 20% 3% 17% 25% 1% 2% - 3% 9% 9% 45% 36% 9%

13-17 41* 0% 7% 33% 67% 0% 10% 29% 27% 0% 2% - 0% 33% 0% 67% 33% 33%

18-24 50 0% 12% 0% 0% 20% 2% 12% 27% 2% 4% - 6% 0% 17% 17% 33% 0%

Under 25 91 0% 10% 13% 25% 13% 6% 20% 27% 1% 3% - 3% 11% 11% 33% 33% 11%

25 Plus 83 0% 2% 0% 0% 50% 1% 14% 23% 0% 1% - 4% 0% 0% 100% 50% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BRUJULA DORADA, LA (GOLDEN COMP... / GSISA

December 14, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 53% 87% 23% 40% 5% 23% 40% 5% 12% 33% 16% 35% 52% 52% 50% 30% 8%

PERSONS

13-17 91 44% 80% 23% 45% 4% 22% 44% 5% 7% 24% 15% 33% 49% 55% 47% 19% 3%

18-24 100 53% 88% 19% 36% 7% 19% 38% 7% 9% 34% 12% 32% 55% 58% 52% 36% 9%

25-34 100 53% 86% 21% 37% 3% 22% 38% 4% 13% 35% 17% 35% 50% 55% 51% 34% 10%

35-49 60 65% 93% 34% 45% 4% 32% 42% 5% 22% 40% 20% 40% 57% 38% 48% 30% 7%

Under 25 191 49% 84% 21% 40% 6% 21% 41% 6% 8% 29% 14% 32% 52% 57% 50% 29% 6%

25 Plus 160 57% 89% 26% 40% 4% 26% 39% 4% 16% 37% 18% 37% 53% 48% 50% 32% 9%

MALES

Males 177 54% 89% 21% 39% 4% 23% 40% 5% 11% 32% 16% 34% 53% 54% 52% 37% 9%

13-17 50 42% 80% 20% 38% 3% 22% 40% 4% 4% 18% 14% 36% 45% 57% 50% 20% 3%

18-24 50 62% 92% 20% 38% 9% 22% 39% 10% 12% 32% 16% 36% 61% 52% 57% 41% 13%

Under 25 100 52% 86% 20% 38% 6% 22% 39% 7% 8% 25% 15% 36% 53% 55% 53% 31% 8%

25 Plus 77 57% 92% 23% 41% 3% 23% 42% 3% 16% 40% 18% 32% 52% 52% 51% 44% 10%

FEMALES

Females 174 51% 84% 26% 41% 5% 23% 40% 6% 12% 34% 15% 34% 52% 51% 47% 23% 6%

13-17 41* 46% 80% 27% 55% 6% 22% 49% 7% 10% 32% 17% 29% 55% 52% 42% 18% 3%

18-24 50 44% 84% 17% 34% 5% 16% 37% 4% 6% 36% 8% 28% 48% 64% 48% 31% 5%

Under 25 91 45% 82% 22% 43% 5% 19% 42% 6% 8% 34% 12% 29% 51% 59% 45% 25% 4%

25 Plus 83 58% 86% 30% 39% 4% 28% 37% 6% 17% 34% 18% 41% 54% 44% 49% 21% 8%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DUELO DE ASESINOS (SERAPHIM FAL... / Other

January 4, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 12% 32% 57% 3% 13% 30% 19% 2% 6% - 5% 29% 11% 37% 28% 6%

PERSONS

13-17 91 0% 11% 40% 60% 10% 23% 41% 19% 3% 7% - 8% 10% 10% 30% 30% 10%

18-24 100 0% 7% 20% 20% 0% 8% 19% 19% 1% 4% - 9% 57% 14% 43% 43% 14%

25-34 100 1% 18% 33% 67% 0% 9% 29% 20% 1% 6% - 1% 28% 17% 39% 17% 0%

35-49 60 0% 8% 20% 60% 0% 12% 33% 18% 3% 8% - 2% 20% 0% 40% 40% 0%

Under 25 191 0% 9% 33% 47% 7% 15% 30% 19% 2% 5% - 8% 29% 12% 35% 35% 12%

25 Plus 160 1% 14% 30% 65% 0% 10% 31% 19% 2% 7% - 1% 26% 13% 39% 22% 0%

MALES

Males 177 1% 14% 30% 52% 4% 15% 35% 16% 2% 8% - 5% 25% 17% 33% 38% 4%

13-17 50 0% 8% 25% 50% 25% 28% 50% 16% 4% 8% - 6% 0% 0% 0% 75% 0%

18-24 50 0% 10% 25% 25% 0% 8% 20% 16% 2% 6% - 10% 60% 20% 40% 60% 20%

Under 25 100 0% 9% 25% 38% 13% 18% 35% 16% 3% 7% - 8% 33% 11% 22% 67% 11%

25 Plus 77 1% 19% 33% 60% 0% 10% 34% 17% 1% 9% - 1% 20% 20% 40% 20% 0%

FEMALES

Females 174 0% 9% 33% 67% 0% 11% 25% 22% 2% 4% - 5% 31% 6% 44% 13% 6%

13-17 41* 0% 15% 50% 67% 0% 17% 29% 22% 2% 5% - 10% 17% 17% 50% 0% 17%

18-24 50 0% 4% 0% 0% 0% 8% 18% 22% 0% 2% - 8% 50% 0% 50% 0% 0%

Under 25 91 0% 9% 43% 57% 0% 12% 23% 22% 1% 3% - 9% 25% 13% 50% 0% 13%

25 Plus 83 0% 10% 25% 75% 0% 10% 28% 22% 2% 5% - 1% 38% 0% 38% 25% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

EL HUÉSPED (HOST) / Other

December 28, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 30% 16% 37% 12% 8% 24% 20% 3% 10% 5% 10% 22% 18% 25% 34% 4%

PERSONS

13-17 91 0% 44% 23% 43% 13% 15% 34% 16% 7% 16% 4% 16% 38% 18% 18% 20% 5%

18-24 100 1% 26% 13% 46% 21% 7% 29% 27% 2% 8% 5% 9% 19% 31% 23% 46% 4%

25-34 100 0% 27% 7% 30% 11% 5% 18% 15% 1% 7% 4% 6% 11% 7% 30% 48% 0%

35-49 60 0% 25% 20% 33% 0% 7% 17% 23% 5% 8% 5% 8% 20% 20% 33% 27% 7%

Under 25 191 1% 35% 19% 44% 16% 11% 31% 22% 4% 12% 5% 13% 30% 23% 20% 30% 5%

25 Plus 160 0% 26% 12% 31% 7% 6% 18% 18% 3% 8% 4% 7% 14% 12% 31% 40% 2%

MALES

Males 177 0% 34% 13% 40% 10% 9% 27% 18% 4% 11% 7% 12% 26% 13% 25% 41% 3%

13-17 50 0% 46% 22% 43% 17% 14% 32% 18% 6% 16% 8% 18% 43% 13% 17% 13% 4%

18-24 50 0% 30% 7% 50% 7% 6% 31% 20% 4% 8% 6% 12% 20% 20% 33% 53% 7%

Under 25 100 0% 38% 16% 46% 14% 10% 31% 19% 5% 12% 7% 15% 34% 16% 24% 29% 5%

25 Plus 77 0% 30% 9% 30% 4% 6% 22% 17% 3% 10% 8% 8% 13% 9% 26% 61% 0%

FEMALES

Females 174 1% 27% 20% 37% 15% 9% 23% 22% 3% 9% 2% 8% 21% 26% 23% 26% 4%

13-17 41* 0% 41% 24% 41% 6% 17% 37% 15% 7% 17% 0% 15% 29% 24% 18% 29% 6%

18-24 50 2% 22% 20% 40% 40% 8% 27% 33% 0% 8% 4% 6% 18% 45% 9% 36% 0%

Under 25 91 1% 31% 22% 41% 19% 12% 31% 24% 3% 12% 2% 10% 25% 32% 14% 32% 4%

25 Plus 83 0% 23% 16% 32% 11% 5% 13% 19% 2% 5% 1% 6% 16% 16% 37% 16% 5%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ENCANTADA (ENCHANTED) / Disney

December 14, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 57% 86% 22% 35% 6% 20% 34% 9% 12% 28% 14% 40% 50% 57% 54% 31% 8%

PERSONS

13-17 91 57% 84% 22% 36% 3% 21% 34% 4% 13% 26% 11% 45% 48% 71% 52% 35% 12%

18-24 100 59% 88% 21% 34% 8% 18% 32% 11% 14% 33% 18% 38% 49% 63% 53% 33% 11%

25-34 100 57% 88% 23% 40% 6% 21% 37% 7% 10% 27% 12% 34% 50% 49% 59% 27% 6%

35-49 60 55% 85% 24% 31% 10% 20% 32% 13% 10% 23% 13% 47% 55% 47% 49% 27% 4%

Under 25 191 58% 86% 22% 35% 6% 20% 33% 8% 14% 30% 15% 41% 48% 66% 53% 34% 12%

25 Plus 160 56% 87% 23% 37% 7% 21% 35% 9% 10% 26% 13% 39% 52% 48% 55% 27% 5%

MALES

Males 177 54% 84% 15% 28% 9% 13% 26% 12% 8% 19% 6% 42% 48% 54% 59% 39% 11%

13-17 50 56% 82% 22% 34% 2% 18% 30% 4% 12% 22% 4% 46% 48% 68% 53% 45% 18%

18-24 50 50% 84% 12% 20% 15% 10% 20% 16% 8% 26% 6% 46% 52% 60% 57% 38% 10%

Under 25 100 53% 83% 17% 27% 9% 14% 25% 10% 10% 24% 5% 46% 50% 63% 55% 41% 13%

25 Plus 77 55% 84% 12% 29% 9% 10% 26% 14% 5% 13% 6% 36% 45% 43% 63% 37% 8%

FEMALES

Females 174 61% 89% 29% 43% 4% 28% 42% 5% 16% 37% 22% 39% 52% 61% 50% 23% 6%

13-17 41* 59% 85% 23% 37% 3% 24% 39% 5% 15% 32% 20% 44% 49% 74% 51% 23% 6%

18-24 50 68% 92% 29% 47% 2% 27% 43% 6% 20% 40% 30% 30% 46% 65% 50% 28% 13%

Under 25 91 64% 89% 26% 43% 3% 26% 41% 6% 18% 36% 25% 36% 47% 69% 51% 26% 10%

25 Plus 83 58% 89% 32% 43% 5% 30% 43% 5% 14% 37% 18% 41% 58% 53% 49% 19% 3%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

GOYA Y LA INQUISICION (GOYA'S GHO... / GSISA

January 18, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 13% 34% 54% 7% 13% 33% 18% 2% 12% - 5% 18% 18% 25% 37% 5%

PERSONS

13-17 91 0% 13% 25% 25% 8% 13% 23% 24% 0% 12% - 7% 17% 33% 8% 25% 8%

18-24 100 0% 11% 33% 67% 0% 11% 34% 23% 2% 10% - 6% 18% 18% 27% 73% 9%

25-34 100 0% 14% 21% 43% 7% 9% 27% 15% 4% 10% - 4% 21% 14% 29% 36% 0%

35-49 60 0% 13% 63% 88% 0% 20% 53% 8% 3% 18% - 3% 13% 13% 25% 25% 13%

Under 25 191 0% 12% 29% 43% 5% 12% 29% 24% 1% 11% - 6% 17% 26% 17% 48% 9%

25 Plus 160 0% 14% 36% 59% 5% 13% 37% 13% 4% 13% - 4% 18% 14% 27% 32% 5%

MALES

Males 177 0% 16% 33% 48% 4% 16% 33% 20% 2% 11% - 4% 14% 25% 18% 50% 7%

13-17 50 0% 20% 30% 30% 0% 22% 28% 20% 0% 10% - 2% 10% 40% 10% 30% 10%

18-24 50 0% 14% 17% 50% 0% 12% 29% 27% 0% 8% - 8% 29% 14% 14% 86% 14%

Under 25 100 0% 17% 25% 38% 0% 17% 28% 23% 0% 9% - 5% 18% 29% 12% 53% 12%

25 Plus 77 0% 14% 45% 64% 9% 14% 39% 17% 5% 14% - 3% 9% 18% 27% 45% 0%

FEMALES

Females 174 0% 10% 31% 56% 6% 9% 32% 17% 2% 13% - 6% 24% 12% 29% 24% 6%

13-17 41* 0% 5% 0% 0% 50% 2% 17% 29% 0% 15% - 12% 50% 0% 0% 0% 0%

18-24 50 0% 8% 67% 100% 0% 10% 39% 20% 4% 12% - 4% 0% 25% 50% 50% 0%

Under 25 91 0% 7% 40% 60% 20% 7% 29% 24% 2% 13% - 8% 17% 17% 33% 33% 0%

25 Plus 83 0% 13% 27% 55% 0% 12% 35% 8% 2% 12% - 5% 27% 9% 27% 18% 9%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

I AM LEGEND / WB

January 18, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 2% 35% 51% 74% 3% 28% 51% 12% 6% 19% - 5% 44% 27% 40% 34% 4%

PERSONS

13-17 91 4% 27% 40% 68% 4% 26% 47% 15% 2% 8% - 8% 52% 40% 48% 28% 0%

18-24 100 0% 34% 59% 75% 3% 26% 50% 12% 9% 21% - 6% 41% 32% 41% 38% 3%

25-34 100 2% 41% 46% 76% 2% 27% 53% 10% 8% 26% - 4% 49% 20% 41% 44% 5%

35-49 60 2% 33% 65% 85% 0% 35% 57% 12% 3% 20% - 3% 30% 25% 30% 25% 10%

Under 25 191 2% 31% 51% 72% 4% 26% 49% 14% 6% 15% - 7% 46% 36% 44% 34% 2%

25 Plus 160 2% 38% 52% 79% 2% 30% 54% 11% 6% 24% - 4% 43% 21% 38% 38% 7%

MALES

Males 177 2% 40% 55% 81% 0% 30% 51% 13% 8% 22% - 7% 46% 34% 43% 43% 4%

13-17 50 4% 26% 31% 62% 0% 26% 50% 18% 4% 8% - 10% 46% 38% 54% 31% 0%

18-24 50 0% 44% 76% 86% 0% 37% 49% 14% 14% 30% - 8% 50% 36% 50% 41% 5%

Under 25 100 2% 35% 59% 76% 0% 31% 49% 16% 9% 19% - 9% 49% 37% 51% 37% 3%

25 Plus 77 1% 45% 51% 86% 0% 29% 53% 9% 8% 26% - 4% 43% 31% 34% 49% 6%

FEMALES

Females 174 2% 29% 47% 67% 6% 25% 51% 12% 3% 16% - 4% 42% 20% 38% 26% 4%

13-17 41* 5% 29% 50% 75% 8% 27% 44% 12% 0% 7% - 5% 58% 42% 42% 25% 0%

18-24 50 0% 24% 27% 55% 9% 14% 51% 10% 4% 12% - 4% 25% 25% 25% 33% 0%

Under 25 91 2% 26% 39% 65% 9% 20% 48% 11% 2% 10% - 4% 42% 33% 33% 29% 0%

25 Plus 83 2% 31% 54% 69% 4% 31% 55% 12% 5% 22% - 4% 42% 8% 42% 23% 8%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

IN-SECTOS (BUGS) / GUSSI

January 4, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 1% 17% 20% 45% 5% 10% 25% 20% 0% 3% - 7% 37% 25% 42% 29% 5%

PERSONS

13-17 91 2% 25% 22% 39% 4% 13% 29% 21% 0% 1% - 11% 35% 39% 35% 39% 13%

18-24 100 1% 13% 9% 9% 9% 6% 12% 19% 0% 3% - 7% 23% 8% 8% 46% 0%

25-34 100 0% 11% 27% 73% 0% 8% 27% 19% 0% 2% - 2% 45% 9% 64% 18% 0%

35-49 60 0% 20% 17% 50% 8% 13% 37% 23% 0% 7% - 12% 42% 33% 50% 17% 0%

Under 25 191 2% 19% 18% 29% 6% 10% 20% 20% 0% 2% - 9% 31% 28% 25% 42% 8%

25 Plus 160 0% 14% 22% 61% 4% 10% 31% 21% 0% 4% - 6% 43% 22% 57% 17% 0%

MALES

Males 177 1% 19% 22% 41% 6% 10% 23% 23% 0% 3% - 8% 36% 21% 27% 36% 3%

13-17 50 2% 26% 23% 38% 8% 14% 28% 22% 0% 2% - 12% 31% 31% 31% 38% 8%

18-24 50 0% 16% 0% 0% 14% 6% 8% 22% 0% 4% - 8% 13% 13% 0% 63% 0%

Under 25 100 1% 21% 15% 25% 10% 10% 18% 22% 0% 3% - 10% 24% 24% 19% 48% 5%

25 Plus 77 0% 16% 33% 67% 0% 10% 30% 25% 0% 3% - 5% 58% 17% 42% 17% 0%

FEMALES

Females 174 1% 15% 16% 44% 4% 9% 27% 17% 0% 3% - 7% 35% 31% 50% 27% 8%

13-17 41* 2% 24% 20% 40% 0% 12% 29% 20% 0% 0% - 10% 40% 50% 40% 40% 20%

18-24 50 2% 10% 25% 25% 0% 6% 16% 16% 0% 2% - 6% 40% 0% 20% 20% 0%

Under 25 91 2% 16% 21% 36% 0% 9% 22% 18% 0% 1% - 8% 40% 33% 33% 33% 13%

25 Plus 83 0% 13% 9% 55% 9% 10% 31% 17% 0% 5% - 6% 27% 27% 73% 18% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

JUEGOS SINIESTROS (SLEUTH) / SPRI

January 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 22% 25% 57% 7% 16% 36% 20% 3% 8% - 5% 29% 20% 27% 36% 2%

PERSONS

13-17 91 0% 46% 29% 45% 7% 30% 48% 15% 4% 12% - 7% 29% 36% 21% 31% 2%

18-24 100 0% 17% 13% 40% 20% 8% 28% 21% 2% 9% - 7% 47% 6% 18% 41% 6%

25-34 100 0% 13% 15% 62% 8% 10% 33% 15% 1% 4% - 2% 23% 15% 23% 38% 0%

35-49 60 0% 15% 44% 78% 0% 18% 37% 30% 7% 10% - 5% 22% 11% 44% 33% 0%

Under 25 191 0% 31% 25% 44% 11% 19% 38% 19% 3% 10% - 7% 34% 27% 20% 34% 3%

25 Plus 160 0% 14% 27% 68% 5% 13% 34% 21% 3% 6% - 3% 23% 14% 32% 36% 0%

MALES

Males 177 0% 23% 28% 49% 8% 16% 37% 16% 3% 8% - 6% 33% 23% 20% 48% 3%

13-17 50 0% 44% 36% 50% 5% 32% 52% 12% 4% 10% - 8% 36% 36% 18% 45% 5%

18-24 50 0% 20% 11% 22% 22% 8% 24% 18% 0% 8% - 10% 30% 0% 10% 50% 0%

Under 25 100 0% 32% 29% 42% 10% 20% 38% 15% 2% 9% - 9% 34% 25% 16% 47% 3%

25 Plus 77 0% 10% 25% 75% 0% 10% 35% 18% 5% 8% - 3% 25% 13% 38% 50% 0%

FEMALES

Females 174 0% 24% 23% 53% 10% 16% 35% 23% 3% 9% - 4% 29% 24% 27% 22% 2%

13-17 41* 0% 49% 20% 40% 10% 27% 44% 20% 5% 15% - 5% 20% 35% 25% 15% 0%

18-24 50 0% 14% 17% 67% 17% 8% 31% 24% 4% 10% - 4% 71% 14% 29% 29% 14%

Under 25 91 0% 30% 19% 46% 12% 17% 37% 22% 4% 12% - 4% 33% 30% 26% 19% 4%

25 Plus 83 0% 17% 29% 64% 7% 16% 34% 23% 1% 5% - 4% 21% 14% 29% 29% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

KITE RUNNER, THE / UIP

January 11, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 3% 6% 35% 0% 5% 17% 24% 0% 2% - 4% 23% 13% 13% 32% 10%

PERSONS

13-17 91 0% 4% 0% 25% 0% 9% 27% 21% 0% 1% - 8% 50% 50% 50% 25% 25%

18-24 100 0% 7% 17% 17% 0% 4% 10% 29% 0% 3% - 7% 43% 14% 14% 71% 14%

25-34 100 0% 1% 0% 100% 0% 2% 12% 21% 0% 3% - 1% 0% 0% 0% 0% 0%

35-49 60 0% 0% N/A N/A N/A 5% 22% 27% 0% 2% - 0% N/A N/A N/A N/A N/A

Under 25 191 0% 6% 10% 20% 0% 6% 19% 25% 0% 2% - 7% 45% 27% 27% 55% 18%

25 Plus 160 0% 1% 0% 100% 0% 3% 16% 23% 0% 3% - 1% 0% 0% 0% 0% 0%

MALES

Males 177 0% 3% 20% 40% 0% 6% 18% 25% 0% 3% - 5% 40% 20% 20% 80% 20%

13-17 50 0% 0% N/A N/A N/A 10% 32% 24% 0% 2% - 6% N/A N/A N/A N/A N/A

18-24 50 0% 8% 25% 25% 0% 6% 8% 29% 0% 2% - 8% 50% 25% 25% 100% 25%

Under 25 100 0% 4% 25% 25% 0% 8% 20% 26% 0% 2% - 7% 50% 25% 25% 100% 25%

25 Plus 77 0% 1% 0% 100% 0% 3% 14% 23% 0% 4% - 1% 0% 0% 0% 0% 0%

FEMALES

Females 174 0% 4% 0% 17% 0% 4% 17% 23% 0% 2% - 4% 43% 29% 29% 29% 14%

13-17 41* 0% 10% 0% 25% 0% 7% 22% 17% 0% 0% - 10% 50% 50% 50% 25% 25%

18-24 50 0% 6% 0% 0% 0% 2% 12% 29% 0% 4% - 6% 33% 0% 0% 33% 0%

Under 25 91 0% 8% 0% 17% 0% 4% 17% 23% 0% 2% - 8% 43% 29% 29% 29% 14%

25 Plus 83 0% 0% N/A N/A N/A 4% 17% 23% 0% 1% - 0% N/A N/A N/A N/A N/A


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

LA LEYENDA DEL TESORO PERDIDO 2... / Disney

December 28, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 2% 69% 40% 60% 10% 33% 56% 11% 10% 29% 18% 8% 40% 50% 40% 28% 4%

PERSONS

13-17 91 1% 66% 47% 60% 7% 41% 58% 9% 10% 29% 23% 12% 50% 60% 50% 33% 7%

18-24 100 2% 65% 32% 56% 14% 23% 49% 17% 6% 26% 11% 9% 31% 51% 28% 31% 3%

25-34 100 3% 68% 37% 57% 10% 30% 52% 11% 10% 32% 19% 5% 37% 41% 35% 29% 3%

35-49 60 3% 78% 49% 70% 4% 45% 68% 7% 17% 32% 23% 7% 47% 51% 53% 21% 4%

Under 25 191 2% 65% 39% 58% 11% 32% 53% 13% 8% 27% 17% 10% 40% 55% 38% 32% 5%

25 Plus 160 3% 72% 42% 63% 8% 36% 58% 9% 13% 32% 21% 6% 41% 45% 43% 26% 3%

MALES

Males 177 3% 73% 41% 63% 6% 37% 58% 9% 13% 37% 26% 8% 40% 53% 47% 38% 4%

13-17 50 2% 66% 58% 70% 3% 50% 64% 8% 12% 38% 34% 10% 52% 64% 58% 36% 6%

18-24 50 4% 76% 35% 62% 8% 33% 55% 10% 12% 38% 22% 10% 32% 53% 39% 42% 3%

Under 25 100 3% 71% 46% 66% 6% 41% 60% 9% 12% 38% 28% 10% 41% 58% 48% 39% 4%

25 Plus 77 3% 75% 36% 59% 7% 31% 56% 8% 14% 35% 23% 6% 40% 47% 47% 36% 3%

FEMALES

Females 174 2% 64% 39% 57% 13% 30% 53% 14% 7% 22% 11% 8% 41% 48% 32% 19% 5%

13-17 41* 0% 66% 33% 48% 11% 29% 51% 10% 7% 17% 10% 15% 48% 56% 41% 30% 7%

18-24 50 0% 54% 27% 46% 23% 14% 43% 24% 0% 14% 0% 8% 30% 48% 11% 15% 4%

Under 25 91 0% 59% 30% 47% 17% 21% 47% 18% 3% 15% 4% 11% 39% 52% 26% 22% 6%

25 Plus 83 4% 69% 47% 67% 9% 40% 60% 11% 11% 29% 18% 5% 42% 44% 39% 16% 4%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MALIGNO (SEE NO EVIL) / GSISA

January 18, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 15% 19% 35% 3% 9% 22% 27% 5% 10% - 6% 22% 31% 32% 24% 5%

PERSONS

13-17 91 0% 23% 24% 29% 14% 18% 32% 25% 7% 16% - 11% 29% 14% 19% 29% 5%

18-24 100 0% 12% 20% 60% 0% 8% 24% 28% 7% 10% - 6% 8% 33% 8% 58% 0%

25-34 100 0% 12% 25% 42% 0% 7% 18% 20% 4% 7% - 3% 17% 33% 42% 17% 0%

35-49 60 0% 12% 0% 29% 0% 2% 12% 42% 2% 5% - 7% 29% 57% 71% 0% 14%

Under 25 191 0% 17% 23% 39% 10% 13% 28% 26% 7% 13% - 8% 21% 21% 15% 39% 3%

25 Plus 160 0% 12% 16% 37% 0% 5% 16% 28% 3% 6% - 4% 21% 42% 53% 11% 5%

MALES

Males 177 0% 20% 21% 44% 9% 11% 26% 26% 6% 10% - 7% 20% 29% 31% 31% 3%

13-17 50 0% 28% 21% 29% 21% 20% 38% 24% 8% 14% - 12% 36% 7% 14% 21% 7%

18-24 50 0% 18% 25% 63% 0% 10% 24% 29% 8% 12% - 8% 0% 33% 11% 67% 0%

Under 25 100 0% 23% 23% 41% 14% 15% 31% 26% 8% 13% - 10% 22% 17% 13% 39% 4%

25 Plus 77 0% 16% 17% 50% 0% 5% 19% 25% 4% 5% - 4% 17% 50% 67% 17% 0%

FEMALES

Females 174 0% 10% 19% 25% 0% 8% 18% 29% 4% 10% - 6% 24% 29% 24% 24% 6%

13-17 41* 0% 17% 29% 29% 0% 15% 24% 27% 5% 20% - 10% 14% 29% 29% 43% 0%

18-24 50 0% 6% 0% 50% 0% 6% 24% 27% 6% 8% - 4% 33% 33% 0% 33% 0%

Under 25 91 0% 11% 22% 33% 0% 10% 24% 27% 5% 13% - 7% 20% 30% 20% 40% 0%

25 Plus 83 0% 8% 14% 14% 0% 5% 12% 31% 2% 7% - 5% 29% 29% 29% 0% 14%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MI MASCOTA ES UN MONSTRUO (WATE... / SPRI

December 25, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 12% 61% 23% 39% 16% 18% 33% 20% 2% 12% 5% 10% 41% 47% 49% 19% 5%

PERSONS

13-17 91 12% 68% 26% 44% 11% 22% 42% 12% 2% 13% 3% 21% 47% 61% 45% 24% 3%

18-24 100 8% 56% 13% 30% 19% 11% 22% 22% 2% 6% 2% 8% 34% 46% 43% 18% 4%

25-34 100 12% 55% 25% 44% 16% 17% 32% 23% 4% 12% 8% 2% 36% 31% 55% 16% 4%

35-49 60 17% 70% 29% 40% 17% 23% 38% 20% 0% 18% 7% 13% 50% 52% 52% 17% 10%

Under 25 191 10% 62% 20% 37% 15% 16% 32% 17% 2% 9% 3% 14% 41% 54% 44% 21% 3%

25 Plus 160 14% 61% 27% 42% 16% 19% 34% 22% 3% 14% 8% 6% 42% 40% 54% 16% 6%

MALES

Males 177 10% 58% 15% 29% 16% 12% 27% 21% 1% 6% 3% 11% 43% 45% 50% 25% 6%

13-17 50 4% 66% 18% 39% 12% 20% 42% 14% 0% 6% 2% 20% 52% 55% 55% 27% 3%

18-24 50 8% 50% 4% 13% 21% 6% 12% 22% 2% 4% 4% 12% 40% 40% 40% 28% 8%

Under 25 100 6% 58% 12% 28% 16% 13% 27% 18% 1% 5% 3% 16% 47% 48% 48% 28% 5%

25 Plus 77 16% 58% 18% 31% 16% 10% 26% 25% 0% 8% 3% 4% 38% 40% 53% 22% 7%

FEMALES

Females 174 13% 64% 31% 49% 15% 24% 39% 18% 4% 17% 7% 10% 40% 51% 46% 13% 4%

13-17 41* 22% 71% 34% 48% 10% 24% 41% 10% 5% 22% 5% 22% 41% 69% 34% 21% 3%

18-24 50 8% 62% 20% 43% 17% 16% 33% 22% 2% 8% 0% 4% 29% 52% 45% 10% 0%

Under 25 91 14% 66% 27% 46% 14% 20% 37% 17% 3% 14% 2% 12% 35% 60% 40% 15% 2%

25 Plus 83 12% 63% 35% 52% 17% 28% 42% 19% 5% 20% 12% 8% 46% 40% 54% 12% 6%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ORFANATO, EL (ORPHANAGE, THE) / VIDCN

January 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 1% 17% 40% 65% 2% 12% 30% 18% 2% 9% - 5% 28% 23% 33% 38% 9%

PERSONS

13-17 91 1% 16% 40% 60% 0% 19% 37% 18% 3% 8% - 9% 60% 40% 33% 20% 0%

18-24 100 2% 22% 48% 71% 0% 13% 27% 20% 3% 12% - 6% 23% 18% 27% 45% 23%

25-34 100 0% 15% 33% 60% 7% 9% 25% 17% 2% 11% - 2% 13% 13% 27% 33% 7%

35-49 60 0% 12% 43% 71% 0% 7% 32% 18% 0% 3% - 2% 29% 29% 57% 57% 0%

Under 25 191 2% 19% 44% 67% 0% 16% 32% 19% 3% 10% - 7% 38% 27% 30% 35% 14%

25 Plus 160 0% 14% 36% 64% 5% 8% 28% 18% 1% 8% - 2% 18% 18% 36% 41% 5%

MALES

Males 177 0% 16% 38% 55% 0% 11% 27% 18% 3% 8% - 5% 34% 24% 38% 48% 14%

13-17 50 0% 14% 43% 57% 0% 16% 34% 18% 6% 8% - 6% 71% 29% 43% 29% 0%

18-24 50 0% 22% 45% 64% 0% 10% 22% 20% 2% 10% - 8% 27% 18% 27% 45% 36%

Under 25 100 0% 18% 44% 61% 0% 13% 28% 19% 4% 9% - 7% 44% 22% 33% 39% 22%

25 Plus 77 0% 14% 27% 45% 0% 8% 26% 16% 1% 6% - 3% 18% 27% 45% 64% 0%

FEMALES

Females 174 2% 17% 45% 76% 3% 14% 32% 19% 2% 10% - 5% 27% 23% 27% 27% 7%

13-17 41* 2% 20% 38% 63% 0% 22% 41% 17% 0% 7% - 12% 50% 50% 25% 13% 0%

18-24 50 4% 22% 50% 80% 0% 16% 31% 20% 4% 14% - 4% 18% 18% 27% 45% 9%

Under 25 91 3% 21% 44% 72% 0% 19% 36% 19% 2% 11% - 8% 32% 32% 26% 32% 5%

25 Plus 83 0% 13% 45% 82% 9% 8% 29% 19% 1% 10% - 1% 18% 9% 27% 18% 9%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SPRINGBREAK IN BOSNIA (THE HUNTI... / Other

January 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 6% 25% 42% 13% 11% 26% 17% 0% 4% - 4% 37% 21% 22% 32% 5%

PERSONS

13-17 91 0% 4% 25% 25% 0% 15% 27% 16% 0% 4% - 10% 25% 25% 0% 0% 0%

18-24 100 0% 5% 0% 50% 0% 8% 26% 18% 1% 3% - 6% 60% 20% 20% 60% 20%

25-34 100 0% 9% 22% 33% 22% 4% 21% 18% 0% 2% - 0% 33% 22% 22% 33% 0%

35-49 60 0% 3% 100% 100% 0% 20% 35% 12% 0% 7% - 2% 50% 0% 100% 0% 0%

Under 25 191 0% 5% 13% 38% 0% 12% 26% 17% 1% 4% - 8% 44% 22% 11% 33% 11%

25 Plus 160 0% 7% 36% 45% 18% 10% 26% 16% 0% 4% - 1% 36% 18% 36% 27% 0%

MALES

Males 177 0% 5% 33% 44% 22% 13% 24% 19% 0% 5% - 5% 22% 22% 22% 44% 11%

13-17 50 0% 4% 50% 50% 0% 20% 32% 18% 0% 6% - 8% 0% 0% 0% 0% 0%

18-24 50 0% 6% 0% 33% 0% 12% 18% 20% 0% 0% - 8% 67% 33% 33% 67% 33%

Under 25 100 0% 5% 20% 40% 0% 16% 25% 19% 0% 3% - 8% 40% 20% 20% 40% 20%

25 Plus 77 0% 5% 50% 50% 50% 8% 23% 18% 0% 6% - 0% 0% 25% 25% 50% 0%

FEMALES

Females 174 0% 6% 20% 40% 0% 9% 28% 14% 1% 3% - 5% 55% 18% 27% 18% 0%

13-17 41* 0% 5% 0% 0% 0% 10% 22% 15% 0% 2% - 12% 50% 50% 0% 0% 0%

18-24 50 0% 4% 0% 100% 0% 4% 33% 16% 2% 6% - 4% 50% 0% 0% 50% 0%

Under 25 91 0% 4% 0% 33% 0% 7% 28% 16% 1% 4% - 8% 50% 25% 0% 25% 0%

25 Plus 83 0% 8% 29% 43% 0% 12% 29% 13% 0% 1% - 1% 57% 14% 43% 14% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SULTANES DEL SUR (SULTANS OF TH... / WB

December 21, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 23% 59% 23% 47% 9% 18% 37% 18% 5% 13% 9% 11% 46% 45% 41% 25% 10%

PERSONS

13-17 91 11% 46% 36% 57% 5% 25% 42% 14% 3% 8% 3% 11% 45% 40% 38% 26% 5%

18-24 100 32% 64% 15% 40% 13% 13% 34% 21% 5% 20% 12% 15% 52% 55% 41% 39% 9%

25-34 100 27% 69% 22% 41% 10% 15% 30% 16% 6% 14% 10% 7% 41% 45% 41% 17% 12%

35-49 60 18% 50% 27% 60% 3% 18% 47% 22% 3% 10% 8% 12% 50% 33% 50% 17% 17%

Under 25 191 22% 55% 23% 47% 10% 19% 38% 18% 4% 14% 8% 13% 49% 49% 40% 34% 8%

25 Plus 160 24% 62% 23% 46% 8% 16% 36% 18% 5% 13% 9% 9% 43% 41% 43% 17% 13%

MALES

Males 177 26% 59% 19% 44% 8% 15% 34% 18% 4% 15% 11% 15% 52% 47% 43% 34% 10%

13-17 50 12% 40% 30% 45% 5% 22% 34% 16% 4% 10% 4% 16% 50% 45% 55% 35% 5%

18-24 50 36% 70% 12% 38% 15% 12% 31% 24% 2% 18% 14% 16% 54% 46% 43% 49% 9%

Under 25 100 24% 55% 19% 41% 11% 17% 32% 20% 3% 14% 9% 16% 53% 45% 47% 44% 7%

25 Plus 77 29% 64% 20% 47% 4% 13% 35% 14% 5% 17% 14% 14% 51% 49% 39% 22% 12%

FEMALES

Females 174 20% 58% 27% 50% 10% 20% 40% 18% 5% 11% 6% 7% 41% 44% 40% 18% 11%

13-17 41* 10% 54% 41% 68% 5% 29% 51% 12% 2% 5% 2% 5% 41% 36% 23% 18% 5%

18-24 50 28% 58% 18% 43% 11% 14% 37% 18% 8% 22% 10% 14% 48% 66% 38% 28% 10%

Under 25 91 20% 56% 28% 54% 8% 21% 43% 16% 5% 14% 7% 10% 45% 53% 31% 24% 8%

25 Plus 83 19% 60% 26% 46% 12% 19% 37% 22% 5% 8% 5% 4% 36% 34% 48% 12% 14%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

THINGS WE LOST IN THE FIRE / UIP

December 28, 2007



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 10% 23% 54% 6% 10% 30% 19% 0% 2% 2% 4% 28% 24% 36% 44% 4%

PERSONS

13-17 91 0% 5% 0% 60% 20% 15% 34% 22% 0% 2% 1% 5% 20% 20% 20% 40% 20%

18-24 100 0% 16% 14% 43% 7% 7% 23% 21% 0% 1% 2% 5% 38% 31% 25% 44% 6%

25-34 100 0% 8% 25% 38% 0% 6% 25% 17% 0% 2% 1% 3% 13% 13% 38% 63% 0%

35-49 60 0% 8% 60% 100% 0% 17% 42% 15% 0% 3% 3% 0% 40% 20% 60% 40% 0%

Under 25 191 0% 11% 11% 47% 11% 11% 29% 22% 0% 2% 2% 5% 33% 29% 24% 43% 10%

25 Plus 160 0% 8% 38% 62% 0% 10% 31% 16% 0% 3% 2% 2% 23% 15% 46% 54% 0%

MALES

Males 177 0% 11% 26% 58% 5% 13% 28% 23% 0% 1% 1% 3% 30% 15% 30% 70% 10%

13-17 50 0% 10% 0% 60% 20% 16% 38% 24% 0% 0% 0% 4% 20% 20% 20% 40% 20%

18-24 50 0% 16% 29% 43% 0% 14% 18% 24% 0% 0% 0% 4% 50% 13% 13% 75% 13%

Under 25 100 0% 13% 17% 50% 8% 15% 28% 24% 0% 0% 0% 4% 38% 15% 15% 62% 15%

25 Plus 77 0% 9% 43% 71% 0% 9% 27% 21% 0% 3% 3% 1% 14% 14% 57% 86% 0%

FEMALES

Females 174 0% 8% 15% 46% 8% 9% 32% 16% 0% 3% 2% 5% 29% 36% 36% 14% 0%

13-17 41* 0% 0% N/A N/A N/A 15% 29% 20% 0% 5% 2% 7% N/A N/A N/A N/A N/A

18-24 50 0% 16% 0% 43% 14% 0% 29% 18% 0% 2% 4% 6% 25% 50% 38% 13% 0%

Under 25 91 0% 9% 0% 43% 14% 7% 29% 19% 0% 3% 3% 7% 25% 50% 38% 13% 0%

25 Plus 83 0% 7% 33% 50% 0% 11% 35% 12% 0% 2% 1% 2% 33% 17% 33% 17% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

UNALLAMADA PERDIDA (ONE MISSED ... / WB

January 11, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 13% 22% 41% 6% 8% 25% 20% 0% 4% - 5% 39% 28% 27% 29% 0%

PERSONS

13-17 91 0% 20% 39% 61% 6% 16% 37% 16% 0% 8% - 10% 50% 39% 22% 33% 0%

18-24 100 0% 9% 14% 29% 29% 6% 19% 23% 0% 0% - 5% 11% 11% 33% 56% 0%

25-34 100 0% 11% 9% 27% 0% 2% 20% 19% 0% 5% - 3% 55% 18% 18% 27% 0%

35-49 60 0% 15% 11% 33% 0% 8% 27% 22% 0% 2% - 2% 33% 33% 44% 0% 0%

Under 25 191 0% 14% 32% 52% 12% 11% 28% 20% 0% 4% - 7% 37% 30% 26% 41% 0%

25 Plus 160 0% 13% 10% 30% 0% 4% 23% 20% 0% 4% - 3% 45% 25% 30% 15% 0%

MALES

Males 177 0% 13% 18% 41% 9% 7% 24% 22% 0% 3% - 5% 35% 26% 30% 43% 0%

13-17 50 0% 18% 33% 67% 11% 14% 40% 14% 0% 8% - 6% 56% 33% 33% 44% 0%

18-24 50 0% 12% 0% 20% 20% 6% 14% 27% 0% 0% - 6% 17% 17% 33% 50% 0%

Under 25 100 0% 15% 21% 50% 14% 10% 27% 20% 0% 4% - 6% 40% 27% 33% 47% 0%

25 Plus 77 0% 10% 13% 25% 0% 4% 19% 25% 0% 1% - 3% 25% 25% 25% 38% 0%

FEMALES

Females 174 0% 14% 26% 43% 4% 9% 27% 18% 0% 5% - 6% 46% 29% 25% 17% 0%

13-17 41* 0% 22% 44% 56% 0% 20% 34% 20% 0% 7% - 15% 44% 44% 11% 22% 0%

18-24 50 0% 6% 50% 50% 50% 6% 24% 20% 0% 0% - 4% 0% 0% 33% 67% 0%

Under 25 91 0% 13% 45% 55% 9% 12% 29% 20% 0% 3% - 9% 33% 33% 17% 33% 0%

25 Plus 83 0% 14% 8% 33% 0% 5% 25% 16% 0% 6% - 2% 58% 25% 33% 0% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

UNTITLED JJ ABRAMS (CLOVERFIELD) / PAR

January 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 8% 45% 76% 15% 7% 20% 23% 2% 4% - 4% 35% 17% 27% 53% 2%

PERSONS

13-17 91 0% 7% 17% 50% 33% 9% 22% 27% 2% 3% - 7% 0% 50% 17% 50% 0%

18-24 100 0% 6% 100% 100% 0% 8% 20% 20% 1% 3% - 5% 50% 17% 33% 100% 0%

25-34 100 1% 12% 50% 75% 0% 7% 19% 19% 4% 7% - 2% 25% 25% 33% 67% 8%

35-49 60 0% 7% 25% 100% 0% 5% 22% 28% 0% 0% - 0% 100% 0% 25% 0% 0%

Under 25 191 0% 6% 55% 73% 18% 8% 21% 24% 2% 3% - 6% 25% 33% 25% 75% 0%

25 Plus 160 1% 10% 44% 81% 0% 6% 20% 23% 3% 4% - 1% 44% 19% 31% 50% 6%

MALES

Males 177 1% 12% 52% 76% 5% 9% 23% 26% 3% 6% - 5% 33% 33% 29% 71% 5%

13-17 50 0% 8% 0% 50% 25% 4% 24% 30% 0% 2% - 8% 0% 75% 25% 50% 0%

18-24 50 0% 10% 100% 100% 0% 16% 27% 22% 2% 6% - 4% 60% 20% 40% 100% 0%

Under 25 100 0% 9% 56% 78% 11% 10% 25% 26% 1% 4% - 6% 33% 44% 33% 78% 0%

25 Plus 77 1% 16% 50% 75% 0% 8% 21% 26% 5% 8% - 3% 33% 25% 25% 67% 8%

FEMALES

Females 174 0% 4% 33% 83% 17% 6% 18% 20% 1% 2% - 3% 43% 0% 29% 29% 0%

13-17 41* 0% 5% 50% 50% 50% 15% 20% 24% 5% 5% - 5% 0% 0% 0% 50% 0%

18-24 50 0% 2% N/A N/A N/A 0% 14% 18% 0% 0% - 6% 0% 0% 0% 100% 0%

Under 25 91 0% 3% 50% 50% 50% 7% 17% 21% 2% 2% - 5% 0% 0% 0% 67% 0%

25 Plus 83 0% 5% 25% 100% 0% 5% 19% 19% 0% 1% - 0% 75% 0% 50% 0% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

VIAJE A DARJEELING (DARJEELING LI... / Fox

January 11, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 9% 33% 57% 3% 8% 27% 17% 2% 5% - 4% 31% 16% 34% 28% 9%

PERSONS

13-17 91 0% 7% 17% 50% 0% 11% 25% 21% 2% 3% - 3% 33% 17% 17% 0% 0%

18-24 100 1% 10% 38% 63% 0% 9% 24% 18% 1% 5% - 6% 30% 20% 20% 60% 30%

25-34 100 0% 10% 20% 50% 10% 6% 27% 13% 2% 3% - 3% 20% 0% 50% 20% 0%

35-49 60 0% 10% 67% 67% 0% 8% 35% 18% 2% 8% - 3% 50% 33% 50% 17% 0%

Under 25 191 1% 8% 29% 57% 0% 10% 25% 20% 2% 4% - 5% 31% 19% 19% 38% 19%

25 Plus 160 0% 10% 38% 56% 6% 7% 30% 15% 2% 5% - 3% 31% 13% 50% 19% 0%

MALES

Males 177 0% 9% 33% 60% 0% 10% 27% 18% 2% 4% - 5% 38% 13% 31% 56% 13%

13-17 50 0% 2% 100% 100% 0% 16% 30% 22% 2% 4% - 4% 0% 0% 0% 0% 0%

18-24 50 0% 14% 33% 67% 0% 12% 20% 16% 0% 4% - 8% 29% 29% 29% 86% 29%

Under 25 100 0% 8% 43% 71% 0% 14% 25% 19% 1% 4% - 6% 25% 25% 25% 75% 25%

25 Plus 77 0% 10% 25% 50% 0% 4% 30% 17% 3% 4% - 4% 50% 0% 38% 38% 0%

FEMALES

Females 174 1% 9% 33% 53% 7% 8% 27% 17% 2% 5% - 3% 25% 19% 38% 0% 6%

13-17 41* 0% 12% 0% 40% 0% 5% 20% 20% 2% 2% - 2% 40% 20% 20% 0% 0%

18-24 50 2% 6% 50% 50% 0% 6% 29% 20% 2% 6% - 4% 33% 0% 0% 0% 33%

Under 25 91 1% 9% 14% 43% 0% 6% 24% 20% 2% 4% - 3% 38% 13% 13% 0% 13%

25 Plus 83 0% 10% 50% 63% 13% 10% 30% 13% 1% 6% - 2% 13% 25% 63% 0% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

VIAJE DE LA NONNA, EL / Other

January 25, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 6% 29% 40% 4% 7% 22% 23% 0% 3% - 5% 23% 4% 26% 44% 9%

PERSONS

13-17 91 0% 5% 0% 0% 20% 9% 32% 22% 0% 5% - 7% 60% 0% 40% 0% 0%

18-24 100 0% 6% 50% 50% 0% 5% 18% 26% 0% 2% - 7% 33% 17% 17% 83% 17%

25-34 100 0% 4% 25% 50% 0% 2% 15% 23% 0% 0% - 2% 0% 0% 50% 25% 0%

35-49 60 0% 8% 40% 60% 0% 13% 28% 22% 2% 7% - 3% 0% 0% 0% 60% 20%

Under 25 191 0% 6% 22% 22% 11% 7% 25% 24% 0% 4% - 7% 45% 9% 27% 45% 9%

25 Plus 160 0% 6% 33% 56% 0% 6% 20% 23% 1% 3% - 3% 0% 0% 22% 44% 11%

MALES

Males 177 0% 7% 27% 36% 9% 7% 20% 27% 0% 3% - 5% 25% 8% 17% 50% 17%

13-17 50 0% 6% 0% 0% 33% 8% 28% 24% 0% 4% - 6% 33% 0% 33% 0% 0%

18-24 50 0% 8% 33% 33% 0% 6% 16% 29% 0% 0% - 8% 50% 25% 25% 75% 25%

Under 25 100 0% 7% 17% 17% 17% 7% 22% 26% 0% 2% - 7% 43% 14% 29% 43% 14%

25 Plus 77 0% 6% 40% 60% 0% 6% 18% 29% 0% 4% - 3% 0% 0% 0% 60% 20%

FEMALES

Females 174 0% 5% 29% 43% 0% 6% 25% 19% 1% 3% - 5% 25% 0% 38% 38% 0%

13-17 41* 0% 5% 0% 0% 0% 10% 37% 20% 0% 7% - 7% 100% 0% 50% 0% 0%

18-24 50 0% 4% 100% 100% 0% 4% 20% 22% 0% 4% - 6% 0% 0% 0% 100% 0%

Under 25 91 0% 4% 33% 33% 0% 7% 28% 21% 0% 5% - 7% 50% 0% 25% 50% 0%

25 Plus 83 0% 5% 25% 50% 0% 6% 22% 17% 1% 1% - 2% 0% 0% 50% 25% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

VIVO O MUERTO (DEAD OR ALIVE) / Other

January 11, 2008



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

351 0% 19% 21% 34% 7% 9% 23% 22% 2% 9% - 6% 49% 12% 36% 29% 0%

PERSONS

13-17 91 0% 19% 41% 59% 0% 21% 38% 21% 5% 10% - 7% 35% 35% 24% 35% 0%

18-24 100 0% 22% 14% 29% 24% 5% 20% 24% 2% 8% - 9% 45% 0% 14% 55% 0%

25-34 100 1% 25% 20% 40% 4% 8% 20% 19% 1% 11% - 5% 36% 20% 44% 36% 0%

35-49 60 0% 5% 0% 33% 0% 2% 13% 27% 0% 5% - 5% 0% 0% 0% 33% 0%

Under 25 191 0% 20% 26% 42% 13% 13% 29% 23% 4% 9% - 8% 41% 15% 18% 46% 0%

25 Plus 160 1% 18% 18% 39% 4% 6% 18% 22% 1% 9% - 5% 32% 18% 39% 36% 0%

MALES

Males 177 1% 29% 25% 46% 10% 12% 30% 22% 2% 11% - 7% 29% 19% 25% 50% 0%

13-17 50 0% 24% 50% 75% 0% 24% 46% 16% 6% 14% - 6% 25% 42% 25% 33% 0%

18-24 50 0% 32% 19% 31% 25% 10% 24% 22% 0% 8% - 10% 38% 0% 13% 75% 0%

Under 25 100 0% 28% 32% 50% 14% 17% 35% 19% 3% 11% - 8% 32% 18% 18% 57% 0%

25 Plus 77 1% 31% 17% 42% 4% 5% 23% 26% 0% 10% - 6% 25% 21% 33% 42% 0%

FEMALES

Females 174 0% 9% 14% 21% 7% 7% 17% 23% 3% 7% - 6% 67% 7% 33% 13% 0%

13-17 41* 0% 12% 20% 20% 0% 17% 29% 27% 5% 5% - 7% 60% 20% 20% 40% 0%

18-24 50 0% 12% 0% 20% 20% 0% 16% 27% 4% 8% - 8% 67% 0% 17% 0% 0%

Under 25 91 0% 12% 10% 20% 10% 8% 22% 27% 4% 7% - 8% 64% 9% 18% 18% 0%

25 Plus 83 0% 5% 25% 25% 0% 6% 12% 18% 1% 7% - 4% 75% 0% 75% 0% 0%


Top 10% ($24.9 M) 31% 86% 52% 68% 5% 49% 64% 7% 23% 49% 37% - 58% 65% 52% 30% 15%

Top 20% ($14.7 M) 23% 77% 47% 64% 7% 40% 58% 10% 17% 38% 28% - 51% 60% 47% 24% 11%

Btm 30% ($2.8 M) 1% 24% 24% 50% 10% 12% 31% 20% 2% 8% 5% - 33% 30% 31% 17% 5%


CONFIDENTIAL

History Report


Film Tracking Study MexicoHistory Field Dates: December 23 - December 25, 2007

Int'l Territory: Mexico

Film:

Release Date:

Field Dates:

ADIVINA CON QUIEN SALGO (MR. WOODCOCK) / Other

December 28, 2007


TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

October 7 - October 9, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

October 14 - October 16, 2007 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%

October 21 - October 23, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

October 28 - October 30, 2007 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 100% 100% 0% 0%

November 4 - November 6, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


December 2 - December 4, 2007 1% 0% 1% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 1% 1% 0% 2% 50% 50% 0% 50% 0% 0%




CONFIDENTIAL

History Report




Under

Plus

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Have

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TV

Poster

Movie

Internet Radio

TOTAL AWARE

October 7 - October 9, 2007 6% 8% 5% 5% 8% 2% 6% 9% 6% 6% 9% 3% 8% 3% 6% 0% 4% 10% 38% 14% 24% 29% 0%

October 14 - October 16, 2007 9% 9% 9% 9% 9% 9% 9% 9% 9% 8% 9% 10% 6% 10% 9% 5% 12% 12% 33% 15% 21% 27% 4%

October 21 - October 23, 2007 10% 9% 13% 8% 13% 2% 10% 12% 15% 6% 11% 0% 10% 9% 15% 6% 10% 19% 31% 11% 28% 53% 0%

October 28 - October 30, 2007 9% 12% 7% 9% 9% 10% 9% 10% 8% 14% 10% 13% 14% 5% 8% 7% 4% 12% 18% 21% 30% 42% 0%







DEFINITE INTEREST - AWARE

October 7 - October 9, 2007 8% 7% 14% 0% 14% 0% 0% 11% 20% 0% 11% 0% 0% 0% 20% N/A 0% 0% 100% 0% 50% 0% 0%

October 14 - October 16, 2007 18% 18% 19% 13% 22% 17% 11% 22% 22% 13% 22% 20% 0% 14% 22% 0% 17% 0% 33% 33% 17% 50% 0%

October 21 - October 23, 2007 10% 13% 14% 0% 20% 0% 0% 0% 38% 0% 20% N/A 0% 0% 20% 0% 0% 0% 20% 0% 20% 80% 0%

October 28 - October 30, 2007 25% 19% 33% 27% 22% 17% 33% 10% 38% 27% 10% 25% 29% 25% 38% 0% 50% 0% 13% 50% 38% 13% 0%

November 4 - November 6, 2007 3% 6% 0% 6% 4% 17% 0% 8% 0% 8% 6% 17% 0% 0% 0% N/A 0% 0% 50% 50% 0% 0% 0%






Film:

Release Date:

Field Dates:


December 28, 2007


CONFIDENTIAL

History Report




Under

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Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

October 7 - October 9, 2007 2% 0% 3% 0% 3% 0% 0% 2% 4% 0% 0% 0% 0% 0% 6% 0% 0% 0% 40% 0% 20% 0% 0%

October 14 - October 16, 2007 5% 8% 2% 9% 1% 21% 1% 1% 1% 13% 2% 27% 0% 4% 0% 10% 2% 11% 11% 0% 0% 0% 0%

October 21 - October 23, 2007 1% 1% 2% 1% 2% 2% 1% 1% 2% 1% 1% 3% 0% 2% 2% 0% 2% 20% 0% 0% 0% 0% 0%

October 28 - October 30, 2007 2% 3% 2% 3% 2% 2% 4% 3% 0% 4% 2% 3% 4% 3% 1% 0% 4% 13% 0% 0% 0% 0% 0%







Film:

Release Date:

Field Dates:


December 28, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ALVIN Y LAS ARDILLAS (ALVIN AND THE CHIPMUNKS) / Fox

December 21, 2007




Under

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE







TOTAL AWARE














CONFIDENTIAL

History Report




Under

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Movie

Internet Radio

FIRST CHOICE - ALL







Film:

Release Date:

Field Dates:

ALVIN Y LAS ARDILLAS (ALVIN AND THE CHIPMUNKS) / Fox

December 21, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

AMOR EN TIEMPOS DEL COLERA, EL (LOVE IN THE TIME OF CHOLERA) / Fox

December 27, 2007




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Movie

Internet Radio

UNAIDED AWARE






TOTAL AWARE












FIRST CHOICE - ALL






CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

AVP 2: ALIEN VS. PREDATOR (ALIENS VS. PREDATOR: REQUIEM) / Fox

January 3, 2008




Under

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Movie

Internet Radio

UNAIDED AWARE





TOTAL AWARE










FIRST CHOICE - ALL





CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BALLS OF FURY / Other

January 11, 2008




Under

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE




TOTAL AWARE








FIRST CHOICE - ALL




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BRUJULA DORADA, LA (GOLDEN COMPASS, THE) / GSISA

December 14, 2007




Under

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE








TOTAL AWARE
















CONFIDENTIAL

History Report




Under

Plus

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Have

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL








Film:

Release Date:

Field Dates:

BRUJULA DORADA, LA (GOLDEN COMPASS, THE) / GSISA

December 14, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DUELO DE ASESINOS (SERAPHIM FALLS) / Other

January 4, 2008




Under

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Plus

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Have

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE





TOTAL AWARE










FIRST CHOICE - ALL





CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


December 28, 2007




Under

Plus

25

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Plus

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 3 - June 5, 2007 3% 3% 3% 4% 2% 7% 1% 0% 5% 3% 2% 4% 2% 5% 1% 11% 0% 40% 20% 10% 10% 0% 0%

June 10 - June 12, 2007 2% 3% 1% 3% 1% 3% 2% 1% 2% 3% 2% 3% 4% 1% 0% 5% 0% 0% 33% 0% 33% 33% 0%

September 9 - September 11, 2007 1% 1% 1% 1% 2% 3% 0% 1% 3% 0% 2% 0% 0% 2% 1% 7% 0% 0% 0% 0% 25% 0% 0%

September 16 - September 18, 2... 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%


September 30 - October 2, 2007 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

October 14 - October 16, 2007 1% 1% 1% 1% 1% 1% 0% 0% 1% 1% 0% 2% 0% 0% 1% 0% 0% 50% 50% 50% 50% 50% 0%






CONFIDENTIAL

History Report




Under

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Movie

Internet Radio

TOTAL AWARE

June 3 - June 5, 2007 20% 20% 19% 18% 22% 20% 15% 20% 25% 17% 23% 18% 16% 18% 20% 24% 14% 13% 31% 13% 32% 19% 4%

June 10 - June 12, 2007 22% 22% 22% 26% 18% 34% 21% 17% 21% 22% 22% 28% 18% 30% 14% 47% 24% 7% 23% 9% 30% 29% 5%





October 14 - October 16, 2007 30% 25% 32% 35% 23% 29% 39% 20% 26% 27% 23% 22% 32% 45% 23% 43% 46% 16% 26% 23% 35% 26% 3%






Film:

Release Date:

Field Dates:


December 28, 2007


CONFIDENTIAL

History Report




Under

Plus

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Plus

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Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio


June 3 - June 5, 2007 19% 19% 19% 18% 20% 17% 20% 15% 27% 12% 25% 0% 25% 25% 13% 33% 14% 0% 62% 15% 23% 8% 8%

June 10 - June 12, 2007 20% 26% 16% 20% 24% 20% 19% 18% 33% 20% 32% 18% 22% 19% 10% 22% 17% 0% 33% 13% 33% 27% 0%





October 14 - October 16, 2007 13% 12% 13% 10% 15% 10% 10% 10% 19% 15% 9% 9% 19% 6% 22% 11% 4% 0% 23% 38% 23% 46% 8%






Film:

Release Date:

Field Dates:


December 28, 2007


CONFIDENTIAL

History Report




Under

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TV

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Movie

Internet Radio

FIRST CHOICE - ALL

June 3 - June 5, 2007 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

June 10 - June 12, 2007 3% 3% 3% 3% 3% 5% 1% 5% 0% 3% 2% 5% 2% 1% 4% 5% 0% 44% 0% 0% 0% 0% 0%





October 14 - October 16, 2007 5% 8% 2% 8% 4% 16% 2% 2% 5% 12% 4% 20% 4% 1% 3% 5% 0% 20% 0% 5% 10% 4% 5%






Film:

Release Date:

Field Dates:


December 28, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


December 14, 2007




Under

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE








TOTAL AWARE
















CONFIDENTIAL

History Report




Under

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Have

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TV

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Movie

Internet Radio

FIRST CHOICE - ALL








Film:

Release Date:

Field Dates:


December 14, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

GOYA Y LA INQUISICION (GOYA'S GHOSTS) / GSISA

January 18, 2008




Under

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Movie

Internet Radio

UNAIDED AWARE



TOTAL AWARE






FIRST CHOICE - ALL



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

I AM LEGEND / WB

January 18, 2008




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Movie

Internet Radio

UNAIDED AWARE



TOTAL AWARE






FIRST CHOICE - ALL



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

IN-SECTOS (BUGS) / GUSSI

January 4, 2008




Under

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Internet Radio

UNAIDED AWARE





TOTAL AWARE










FIRST CHOICE - ALL





CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

JUEGOS SINIESTROS (SLEUTH) / SPRI

January 25, 2008




Under

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Movie

Internet Radio

UNAIDED AWARE


TOTAL AWARE




FIRST CHOICE - ALL


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

KITE RUNNER, THE / UIP

January 11, 2008




Under

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Plus

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Movie

Internet Radio

UNAIDED AWARE




TOTAL AWARE






December 16 - December 18, 2007 22% 23% 25% 30% 14% 33% 25% 33% 0% 38% 0% 50% 25% 0% 50% 0% N/A 0% 0% 25% 75% 50% 0%

December 23 - December 25, 2007 6% 20% 0% 10% 0% 0% 17% 0% N/A 25% 0% N/A 25% 0% N/A 0% 0% 0% 0% 0% 0% 100% 0%

FIRST CHOICE - ALL




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

LA LEYENDA DEL TESORO PERDIDO 2 (NATIONAL TREASURE: THE BOOK OF SECRETS) / Disney

December 28, 2007




Under

Plus

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE






TOTAL AWARE












FIRST CHOICE - ALL






CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


January 18, 2008




Under

Plus

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Plus

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Have

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TV

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Movie

Internet Radio

UNAIDED AWARE


October 21 - October 23, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

October 28 - October 30, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




TOTAL AWARE


October 21 - October 23, 2007 10% 10% 11% 8% 12% 7% 9% 13% 11% 9% 10% 7% 10% 8% 14% 6% 8% 23% 31% 11% 20% 40% 2%

October 28 - October 30, 2007 13% 13% 15% 9% 18% 13% 7% 14% 21% 9% 16% 6% 10% 10% 19% 20% 4% 8% 20% 12% 30% 40% 5%






October 21 - October 23, 2007 24% 38% 5% 33% 13% 67% 22% 23% 0% 43% 33% 100% 20% 20% 0% 0% 25% 0% 29% 14% 43% 57% 0%

October 28 - October 30, 2007 15% 13% 19% 13% 17% 13% 14% 7% 24% 0% 19% 0% 0% 25% 16% 17% 50% 0% 13% 0% 13% 63% 0%




CONFIDENTIAL

History Report




Under

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Movie

Internet Radio

FIRST CHOICE - ALL


October 21 - October 23, 2007 5% 7% 3% 8% 3% 13% 5% 3% 2% 13% 1% 17% 10% 2% 4% 6% 0% 0% 13% 7% 0% 2% 0%

October 28 - October 30, 2007 5% 5% 6% 5% 6% 7% 4% 3% 9% 6% 4% 10% 4% 4% 8% 3% 4% 10% 0% 10% 5% 3% 0%




Film:

Release Date:

Field Dates:


January 18, 2008


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MI MASCOTA ES UN MONSTRUO (WATER HORSE: THE LEGEND OF THE DEEP, THE) / SPRI

December 25, 2007




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Movie

Internet Radio

UNAIDED AWARE






TOTAL AWARE












FIRST CHOICE - ALL






CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ORFANATO, EL (ORPHANAGE, THE) / VIDCN

January 25, 2008




Under

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Movie

Internet Radio

UNAIDED AWARE



TOTAL AWARE






FIRST CHOICE - ALL



CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SPRINGBREAK IN BOSNIA (THE HUNTING PARTY) / Other

January 25, 2008




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Movie

Internet Radio

UNAIDED AWARE


TOTAL AWARE




FIRST CHOICE - ALL


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SULTANES DEL SUR (SULTANS OF THE SOUTH) / WB

December 21, 2007




Under

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TV

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Movie

Internet Radio

UNAIDED AWARE







TOTAL AWARE














CONFIDENTIAL

History Report




Under

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Movie

Internet Radio

FIRST CHOICE - ALL







Film:

Release Date:

Field Dates:

SULTANES DEL SUR (SULTANS OF THE SOUTH) / WB

December 21, 2007


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

THINGS WE LOST IN THE FIRE / UIP

December 28, 2007




Under

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Movie

Internet Radio

UNAIDED AWARE






TOTAL AWARE










December 16 - December 18, 2007 10% 0% 19% 13% 10% 20% 10% 10% 10% 0% 0% N/A 0% 15% 25% 20% 13% 0% 25% 25% 25% 50% 25%

December 23 - December 25, 2007 23% 26% 15% 11% 38% 0% 14% 25% 60% 17% 43% 0% 29% 0% 33% N/A 0% 0% 43% 14% 43% 57% 0%

FIRST CHOICE - ALL






CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

UNALLAMADA PERDIDA (ONE MISSED CALL) / WB

January 11, 2008




Under

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Movie

Internet Radio

UNAIDED AWARE




TOTAL AWARE








FIRST CHOICE - ALL




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

UNTITLED JJ ABRAMS (CLOVERFIELD) / PAR

January 25, 2008




Under

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Movie

Internet Radio

UNAIDED AWARE


TOTAL AWARE



December 23 - December 25, 2007 45% 52% 33% 55% 44% 17% 100% 50% 25% 56% 50% 0% 100% 50% 25% 50% N/A 0% 38% 23% 23% 92% 8%

FIRST CHOICE - ALL


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

VIAJE A DARJEELING (DARJEELING LIMITED) / Fox

January 11, 2008




Under

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Movie

Internet Radio

UNAIDED AWARE




TOTAL AWARE








FIRST CHOICE - ALL




CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

VIAJE DE LA NONNA, EL / Other

January 25, 2008




Under

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE


TOTAL AWARE




FIRST CHOICE - ALL


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


January 11, 2008




Under

Plus

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Plus

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Internet Radio

UNAIDED AWARE

August 5 - August 7, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

August 12 - August 14, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

August 19 - August 21, 2007 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 3% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%

August 26 - August 28, 2007 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%



October 7 - October 9, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

October 14 - October 16, 2007 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

October 21 - October 23, 2007 1% 0% 2% 1% 1% 4% 0% 1% 0% 0% 0% 0% 0% 3% 1% 13% 0% 0% 0% 0% 33% 33% 0%

October 28 - October 30, 2007 1% 1% 1% 1% 1% 0% 1% 0% 1% 1% 0% 0% 2% 0% 1% 0% 0% 0% 50% 0% 0% 0% 0%








CONFIDENTIAL

History Report




Under

Plus

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13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

TOTAL AWARE

August 5 - August 7, 2007 9% 12% 5% 11% 7% 22% 8% 9% 3% 16% 9% 26% 12% 5% 4% 13% 4% 13% 29% 13% 13% 58% 8%

August 12 - August 14, 2007 8% 11% 6% 10% 7% 14% 9% 7% 6% 15% 7% 16% 14% 5% 6% 10% 4% 0% 25% 21% 17% 46% 0%

August 19 - August 21, 2007 13% 19% 7% 15% 11% 19% 11% 10% 12% 22% 16% 29% 18% 8% 6% 13% 4% 11% 30% 15% 32% 55% 2%

August 26 - August 28, 2007 12% 16% 8% 17% 8% 12% 20% 10% 6% 20% 12% 15% 24% 13% 4% 6% 16% 5% 40% 24% 21% 36% 0%



October 7 - October 9, 2007 16% 21% 12% 18% 16% 17% 18% 15% 17% 22% 19% 20% 24% 12% 12% 12% 12% 5% 27% 16% 47% 36% 4%

October 14 - October 16, 2007 17% 18% 15% 19% 14% 16% 21% 13% 16% 20% 16% 20% 20% 17% 13% 5% 22% 16% 25% 18% 34% 44% 5%

October 21 - October 23, 2007 16% 16% 17% 14% 18% 13% 15% 23% 11% 16% 15% 10% 20% 12% 20% 19% 10% 19% 26% 17% 31% 37% 2%

October 28 - October 30, 2007 19% 24% 13% 20% 18% 20% 20% 11% 24% 30% 19% 26% 32% 10% 16% 13% 8% 7% 21% 13% 31% 42% 0%








Film:

Release Date:

Field Dates:


January 11, 2008


CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio


August 5 - August 7, 2007 45% 39% 50% 31% 55% 17% 43% 44% 100% 30% 50% 20% 40% 33% 67% 0% 50% 0% 10% 0% 20% 60% 10%

August 12 - August 14, 2007 28% 41% 14% 29% 40% 20% 33% 43% 33% 36% 50% 25% 43% 0% 25% 0% 0% 0% 25% 13% 13% 75% 0%

August 19 - August 21, 2007 16% 24% 7% 15% 24% 20% 9% 10% 36% 22% 27% 33% 11% 0% 17% 0% 0% 0% 44% 22% 33% 44% 11%

August 26 - August 28, 2007 23% 17% 25% 15% 27% 14% 15% 20% 40% 11% 25% 17% 8% 22% 33% 0% 25% 0% 63% 38% 25% 13% 0%



October 7 - October 9, 2007 15% 18% 12% 19% 14% 33% 11% 7% 23% 16% 21% 29% 8% 25% 0% 50% 17% 0% 33% 22% 56% 22% 0%

October 14 - October 16, 2007 22% 28% 16% 22% 24% 27% 19% 31% 19% 25% 31% 30% 20% 17% 15% 0% 18% 0% 21% 14% 7% 36% 0%

October 21 - October 23, 2007 29% 35% 21% 33% 24% 67% 20% 22% 30% 38% 31% 67% 30% 25% 20% 67% 0% 0% 20% 13% 27% 27% 0%

October 28 - October 30, 2007 21% 23% 17% 22% 20% 17% 25% 9% 25% 21% 26% 13% 25% 25% 13% 25% 25% 0% 21% 14% 29% 29% 0%








Film:

Release Date:

Field Dates:


January 11, 2008


CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

August 5 - August 7, 2007 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

August 12 - August 14, 2007 1% 1% 1% 1% 1% 3% 0% 2% 0% 1% 1% 4% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0%

August 19 - August 21, 2007 2% 2% 3% 3% 1% 5% 2% 0% 2% 4% 0% 3% 4% 3% 2% 7% 0% 25% 13% 0% 13% 0% 0%

August 26 - August 28, 2007 1% 3% 0% 3% 0% 7% 1% 0% 0% 6% 0% 10% 2% 0% 0% 0% 0% 0% 40% 20% 40% 0% 0%



October 7 - October 9, 2007 4% 6% 1% 5% 3% 13% 1% 4% 1% 9% 4% 20% 2% 0% 1% 0% 0% 0% 23% 8% 23% 2% 0%

October 14 - October 16, 2007 5% 8% 2% 9% 2% 10% 8% 2% 2% 12% 4% 12% 12% 4% 0% 5% 4% 16% 11% 6% 0% 4% 6%

October 21 - October 23, 2007 3% 3% 2% 3% 3% 2% 3% 5% 0% 3% 3% 3% 2% 3% 2% 0% 4% 22% 11% 11% 0% 2% 0%

October 28 - October 30, 2007 2% 3% 1% 4% 1% 7% 2% 0% 2% 6% 1% 10% 4% 1% 1% 3% 0% 0% 13% 0% 13% 7% 0%








Film:

Release Date:

Field Dates:


January 11, 2008


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