film tracking study france n t... · june 13, 2005 09:06:09 u.s. central time (gmt/utc -6) film...

CONFIDENTIAL

Summary Report

June 13, 2005 09:06:09 U.S. Central Time (GMT/UTC -6) Film Tracking Study France -

Film Tracking Study FranceTracking Summary Field Dates: June 10 - June 12, 2005WEIGHTED Int'l Territory: France

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

BATMAN BEGINS WB 15% 62% 27% 52% 13% 18% 37% 23% 7% 27% 14%

POUPEES RUSSES, LES (RUSSIAN DOL... Mars 11% 49% 28% 48% 15% 15% 29% 29% 7% 22% 13%

OPENING NEXT WEEK

AMITYVILLE LA MAISON DU DIABLE (A... Fox 1% 28% 18% 37% 22% 7% 19% 38% 3% 12% -

MADAGASCAR UIP 13% 40% 33% 62% 8% 14% 29% 30% 5% 17% -

SA MERE OU MOI (MONSTER-IN-LAW) Metro 1% 18% 11% 28% 20% 5% 17% 34% 2% 10% -

OPENING IN TWO WEEKS

AMOUR AUX TROUSSES, L' SPRI 0% 11% 10% 57% 8% 5% 21% 28% 2% 9% -

OPENING IN THREE WEEKS

GUERRE DES MONDES, LA (WAR OF T... UIP 6% 54% 47% 71% 8% 30% 52% 17% 13% 36% -

MOUSTACHE, LA Pathé 1% 12% 13% 25% 19% 3% 12% 39% 2% 5% -

OPENING IN FOUR OR MORE WEEKS

CHARLIE ET LA CHOCOLATERIE (CHA... WB 1% 39% 29% 51% 11% 14% 29% 27% 4% 18% -

SAN GING CHAAT GOO SI (NEW POLIC... Metro 0% 1% 13% 38% 13% 4% 12% 47% 0% 4% -

PREVIOUSLY RELEASED

A DIRTY SHAME Metro 3% 11% 11% 27% 15% 3% 10% 36% 1% 4% 2%

BABY-SITTOR (PACIFIER, THE) BVI 19% 60% 14% 28% 25% 10% 22% 31% 9% 22% 10%

CRAZY KUNG FU (KUNG FU HUSTLE) SPRI 12% 45% 15% 31% 24% 8% 20% 40% 3% 12% 5%

INTERPRETE, L' (INTERPRETER, THE) Mars 14% 48% 21% 45% 8% 12% 31% 19% 7% 23% 12%

SIN CITY Other 36% 80% 23% 45% 9% 21% 42% 13% 13% 41% 23%

STAR WARS: EPISODE III: REVENGE OF... Fox 64% 98% 16% 25% 13% 17% 25% 14% 22% 35% 22%

CONFIDENTIAL

Summary Chart


Film Tracking Study FranceKey Tracking Measures Chart Field Dates: June 10 - June 12, 2005Among Opening Films Int'l Territory: France

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

BATMAN BEGINS WB

15%62%

27%7%

POUPEES RUSSES, LES (R... Mars

11%49%

28%7%

ONE WEEK OUT

AMITYVILLE LA MAISON DU... Fox

1%28%

18%3%

MADAGASCAR UIP

13%40%

33%5%

SA MERE OU MOI (MONSTE... Metro

1%18%

11%2%

TWO WEEKS OUT AMOUR AUX TROUSSES, L' SPRI

0%11%

10%2%

CONFIDENTIAL

Summary Chart


FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

THREE WEEKS OUT

GUERRE DES MONDES, LA... UIP

6%54%

47%13%

MOUSTACHE, LA Pathé

1%12%13%

2%

FOUR OR MORE WEEKS OUT

CHARLIE ET LA CHOCOLA... WB

1%39%

29%4%

SAN GING CHAAT GOO SI ... Metro

0%1%

13%0%

CONFIDENTIAL

First Choice Report


Film Tracking Study FranceFirst Choice Summary Field Dates: June 10 - June 12, 2005Among All Int'l Territory: France

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 393 193 200 193 200 93 100 100 100 93 100 100 100 228 165

STAR WARS: EPISODE III: REVENGE OF T... Fox 22% 27% 16% 20% 24% 25% 15% 20% 27% 27% 28% 13% 19% 21% 22%

SIN CITY Other 13% 13% 13% 15% 11% 14% 16% 14% 8% 14% 13% 16% 9% 12% 14%

GUERRE DES MONDES, LA (WAR OF TH... UIP 13% 20% 6% 13% 13% 8% 18% 10% 16% 24% 17% 3% 9% 14% 12%

BABY-SITTOR (PACIFIER, THE) BVI 9% 7% 11% 11% 6% 17% 6% 7% 5% 10% 4% 13% 8% 10% 7%

INTERPRETE, L' (INTERPRETER, THE) Mars 7% 4% 10% 6% 8% 4% 7% 7% 9% 4% 4% 7% 12% 7% 6%

BATMAN BEGINS WB 7% 7% 6% 7% 6% 12% 3% 9% 3% 8% 7% 7% 5% 9% 3%

POUPEES RUSSES, LES (RUSSIAN DOLLS) Mars 7% 5% 9% 7% 7% 4% 10% 5% 8% 2% 8% 12% 5% 6% 8%

MADAGASCAR UIP 5% 4% 7% 6% 5% 4% 7% 7% 2% 3% 4% 8% 5% 3% 8%

CHARLIE ET LA CHOCOLATERIE (CHARL... WB 4% 2% 7% 5% 4% 6% 4% 3% 4% 2% 2% 8% 5% 4% 5%

AMITYVILLE LA MAISON DU DIABLE (AMI... Fox 3% 2% 4% 2% 4% 3% 1% 5% 2% 1% 2% 3% 5% 3% 2%

CRAZY KUNG FU (KUNG FU HUSTLE) SPRI 3% 4% 2% 2% 4% 0% 3% 3% 4% 3% 4% 0% 3% 3% 2%

SA MERE OU MOI (MONSTER-IN-LAW) Metro 2% 1% 3% 3% 2% 1% 4% 2% 1% 1% 1% 4% 2% 2% 2%

AMOUR AUX TROUSSES, L' SPRI 2% 1% 4% 2% 3% 0% 4% 3% 2% 1% 0% 3% 5% 1% 4%

MOUSTACHE, LA Pathé 2% 1% 3% 1% 3% 0% 1% 0% 5% 0% 1% 1% 4% 2% 1%

A DIRTY SHAME Metro 1% 1% 0% 0% 1% 0% 0% 1% 1% 0% 2% 0% 0% 1% 0%

SAN GING CHAAT GOO SI (NEW POLICE ... Metro 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0%

* DENOTES SMALL SAMPLE SIZE

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: June 10 - June 12, 2005Open/Released Int'l Territory: France



BASE:TOTAL 393 193 200 193 200 93 100 100 100 93 100 100 100 228 165

SIN CITY Other 23% 25% 21% 23% 22% 19% 27% 24% 20% 28% 22% 19% 22% 19% 27%


BATMAN BEGINS WB 14% 13% 14% 16% 12% 19% 12% 15% 9% 17% 10% 14% 14% 16% 11%







First Choice Summary Field Dates: June 10 - June 12, 2005Among O/R Definitely Int'l Territory: FranceAmong those going to the movies this weekend



BASE:TOTAL 72 34* 38* 37* 35* 16* 21* 22* 13* 20* 14* 17* 21* 46* 26*

SIN CITY Other 21% 24% 18% 22% 20% 19% 24% 23% 15% 25% 21% 18% 19% 22% 19%

BATMAN BEGINS WB 21% 24% 18% 24% 17% 31% 19% 23% 8% 25% 21% 24% 14% 22% 19%








CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: June 10 - June 12, 2005Among O/R Def/Prob Int'l Territory: FranceAmong those going to the movies this weekend



BASE:TOTAL 139 68 71 76 63 41* 35* 38* 25* 40* 28* 36* 35* 87 52

SIN CITY Other 22% 22% 21% 21% 22% 20% 23% 26% 16% 23% 21% 19% 23% 22% 19%


BATMAN BEGINS WB 14% 13% 15% 17% 11% 17% 17% 16% 4% 15% 11% 19% 11% 22% 19%







How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


393 193 200 193 200 93 100 100 100 93 100 100 100 228 165

Definitely 18% 18% 19% 19% 18% 17% 21% 22% 13% 22% 14% 17% 21% 20% 16%

Probably 17% 18% 17% 20% 14% 27% 14% 16% 12% 22% 14% 19% 14% 18% 16%

Not Sure 18% 16% 20% 21% 16% 18% 23% 15% 16% 19% 13% 22% 18% 17% 20%

Probably not 18% 21% 14% 17% 18% 16% 18% 16% 20% 17% 24% 17% 12% 18% 16%

Defintiely not 29% 28% 30% 23% 35% 22% 24% 31% 39% 20% 35% 25% 35% 27% 32%


CONFIDENTIAL

Segment Report


Film Tracking Study FranceAudience Segment Field Dates: June 10 - June 12, 2005w/Overall Weighted Int'l Territory: France

Film:

Release Date:

Field Dates:

A DIRTY SHAME / Metro

June 8, 2005

June 10 - June 12, 2005

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

393 3% 11% 11% 27% 15% 3% 10% 36% 1% 4% 2% 1% 16% 13% 25% 20% 2%

PERSONS

13-17 93 1% 10% 0% 33% 11% 4% 12% 27% 0% 1% 2% 1% 22% 11% 22% 11% 0%

18-24 100 3% 13% 23% 31% 23% 3% 9% 41% 0% 6% 1% 0% 15% 15% 23% 15% 8%

25-34 100 5% 13% 8% 31% 0% 2% 8% 43% 1% 3% 2% 2% 23% 23% 38% 23% 0%

35-49 100 3% 9% 11% 11% 22% 2% 12% 34% 1% 4% 1% 1% 0% 0% 11% 33% 0%

Under 25 193 2% 11% 14% 32% 18% 4% 10% 34% 0% 4% 2% 0% 18% 14% 23% 14% 5%

25 Plus 200 4% 11% 9% 23% 9% 2% 10% 39% 1% 4% 2% 1% 14% 14% 27% 27% 0%

MALES

Males 193 3% 11% 23% 36% 14% 4% 10% 37% 1% 4% 3% 1% 9% 14% 23% 32% 5%

13-17 43* 0% 9% 0% 25% 0% 5% 9% 30% 0% 0% 2% 2% 0% 0% 25% 25% 0%

18-24 50 4% 16% 38% 50% 13% 6% 10% 30% 0% 6% 2% 0% 13% 25% 25% 25% 13%

Under 25 93 2% 13% 25% 42% 8% 5% 10% 30% 0% 3% 2% 1% 8% 17% 25% 25% 8%

25 Plus 100 4% 10% 20% 30% 20% 3% 10% 44% 2% 4% 3% 1% 10% 10% 20% 40% 0%

FEMALES

Females 200 3% 11% 0% 18% 14% 2% 11% 36% 0% 4% 1% 1% 23% 14% 27% 9% 0%

13-17 50 2% 10% 0% 40% 20% 4% 14% 24% 0% 2% 2% 0% 40% 20% 20% 0% 0%

18-24 50 2% 10% 0% 0% 40% 0% 8% 52% 0% 6% 0% 0% 20% 0% 20% 0% 0%

Under 25 100 2% 10% 0% 20% 30% 2% 11% 38% 0% 4% 1% 0% 30% 10% 20% 0% 0%

25 Plus 100 4% 12% 0% 17% 0% 1% 10% 33% 0% 3% 0% 2% 17% 17% 33% 17% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

AMITYVILLE LA MAISON DU DIABLE (A... / Fox

June 22, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 1% 28% 18% 37% 22% 7% 19% 38% 3% 12% - 3% 21% 10% 15% 24% 8%

PERSONS

13-17 93 0% 28% 15% 42% 15% 10% 23% 33% 3% 9% - 6% 19% 15% 27% 19% 12%

18-24 100 1% 24% 17% 33% 21% 6% 21% 40% 1% 9% - 1% 21% 4% 17% 25% 4%

25-34 100 1% 30% 30% 50% 23% 9% 20% 39% 5% 17% - 1% 27% 13% 10% 27% 7%

35-49 100 1% 28% 7% 21% 29% 3% 14% 41% 2% 12% - 2% 14% 7% 7% 29% 7%

Under 25 193 1% 26% 16% 38% 18% 8% 22% 37% 2% 9% - 3% 20% 10% 22% 22% 8%

25 Plus 200 1% 29% 19% 36% 26% 6% 17% 40% 4% 14% - 1% 21% 10% 9% 28% 7%

MALES

Males 193 1% 30% 12% 34% 19% 5% 22% 33% 2% 10% - 2% 14% 9% 14% 33% 5%

13-17 43* 0% 26% 9% 45% 9% 7% 23% 35% 0% 7% - 6% 9% 27% 18% 36% 0%

18-24 50 2% 32% 13% 25% 19% 4% 24% 26% 2% 6% - 0% 13% 6% 25% 19% 6%

Under 25 93 1% 29% 11% 33% 15% 5% 24% 30% 1% 6% - 3% 11% 15% 22% 26% 4%

25 Plus 100 1% 31% 13% 35% 23% 4% 21% 36% 2% 14% - 2% 16% 3% 6% 39% 6%

FEMALES

Females 200 1% 25% 24% 40% 26% 9% 17% 44% 4% 13% - 2% 28% 12% 16% 16% 10%

13-17 50 0% 30% 20% 40% 20% 12% 22% 32% 6% 10% - 6% 27% 7% 33% 7% 20%

18-24 50 0% 16% 25% 50% 25% 8% 18% 54% 0% 12% - 2% 38% 0% 0% 38% 0%

Under 25 100 0% 23% 22% 43% 22% 10% 20% 43% 3% 11% - 4% 30% 4% 22% 17% 13%

25 Plus 100 1% 27% 26% 37% 30% 8% 13% 44% 5% 15% - 1% 26% 19% 11% 15% 7%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

AMOUR AUX TROUSSES, L' / SPRI

June 29, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 0% 11% 10% 57% 8% 5% 21% 28% 2% 9% - 1% 27% 27% 9% 13% 5%

PERSONS

13-17 93 0% 8% 0% 57% 0% 3% 22% 25% 0% 2% - 1% 0% 29% 43% 14% 0%

18-24 100 0% 16% 19% 50% 19% 6% 18% 25% 4% 8% - 0% 31% 25% 0% 0% 13%

25-34 100 0% 6% 17% 50% 17% 6% 18% 34% 3% 10% - 0% 33% 17% 17% 0% 0%

35-49 100 0% 15% 13% 60% 0% 6% 26% 28% 2% 14% - 4% 27% 33% 0% 20% 7%

Under 25 193 0% 12% 13% 52% 13% 5% 20% 25% 2% 5% - 0% 22% 26% 13% 4% 9%

25 Plus 200 0% 11% 14% 57% 5% 6% 22% 31% 3% 12% - 2% 29% 29% 5% 14% 5%

MALES

Males 193 0% 7% 0% 50% 7% 2% 16% 34% 1% 4% - 1% 29% 29% 14% 14% 0%

13-17 43* 0% 9% 0% 50% 0% 2% 21% 33% 0% 0% - 2% 0% 25% 50% 0% 0%

18-24 50 0% 10% 0% 20% 20% 2% 10% 24% 2% 4% - 0% 40% 40% 0% 0% 0%

Under 25 93 0% 10% 0% 33% 11% 2% 15% 28% 1% 2% - 1% 22% 33% 22% 0% 0%

25 Plus 100 0% 5% 0% 80% 0% 2% 16% 39% 0% 5% - 2% 40% 20% 0% 40% 0%

FEMALES

Females 200 0% 15% 20% 57% 10% 9% 26% 23% 4% 14% - 1% 23% 27% 7% 7% 10%

13-17 50 0% 6% 0% 67% 0% 4% 22% 18% 0% 4% - 0% 0% 33% 33% 33% 0%

18-24 50 0% 22% 27% 64% 18% 10% 26% 26% 6% 12% - 0% 27% 18% 0% 0% 18%

Under 25 100 0% 14% 21% 64% 14% 7% 24% 22% 3% 8% - 0% 21% 21% 7% 7% 14%

25 Plus 100 0% 16% 19% 50% 6% 10% 28% 23% 5% 19% - 2% 25% 31% 6% 6% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BABY-SITTOR (PACIFIER, THE) / BVI

June 8, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 19% 60% 14% 28% 25% 10% 22% 31% 9% 22% 10% 7% 40% 23% 44% 14% 6%

PERSONS

13-17 93 27% 74% 23% 46% 10% 17% 38% 17% 17% 38% 20% 13% 51% 28% 49% 16% 16%

18-24 100 18% 66% 6% 23% 32% 6% 21% 34% 6% 22% 6% 4% 45% 21% 52% 11% 6%

25-34 100 17% 59% 12% 17% 37% 7% 13% 45% 7% 13% 8% 6% 32% 24% 47% 14% 2%

35-49 100 14% 42% 17% 29% 19% 9% 19% 27% 5% 17% 7% 4% 31% 19% 24% 17% 2%

Under 25 193 22% 70% 15% 35% 21% 11% 29% 26% 11% 30% 13% 8% 48% 24% 50% 13% 11%

25 Plus 200 16% 51% 14% 22% 30% 8% 16% 36% 6% 15% 8% 5% 32% 22% 38% 15% 2%

MALES

Males 193 13% 59% 13% 25% 25% 9% 21% 33% 7% 21% 9% 5% 39% 24% 41% 16% 4%

13-17 43* 19% 72% 29% 45% 6% 21% 37% 14% 16% 42% 21% 16% 48% 32% 39% 13% 3%

18-24 50 16% 68% 3% 12% 29% 4% 14% 32% 4% 18% 4% 4% 35% 24% 56% 15% 6%

Under 25 93 17% 70% 15% 28% 18% 12% 25% 24% 10% 29% 12% 9% 42% 28% 48% 14% 5%

25 Plus 100 10% 49% 10% 22% 33% 7% 18% 41% 4% 14% 7% 1% 37% 18% 33% 18% 2%

FEMALES

Females 200 24% 61% 16% 33% 25% 10% 24% 30% 11% 23% 11% 8% 43% 23% 48% 12% 11%

13-17 50 34% 76% 18% 47% 13% 14% 38% 20% 18% 34% 20% 12% 53% 24% 58% 18% 26%

18-24 50 20% 64% 9% 34% 34% 8% 28% 36% 8% 26% 8% 4% 56% 19% 47% 6% 6%

Under 25 100 27% 70% 14% 41% 23% 11% 33% 28% 13% 30% 14% 8% 54% 21% 53% 13% 17%

25 Plus 100 21% 52% 17% 21% 27% 9% 14% 31% 8% 16% 8% 9% 27% 25% 42% 12% 2%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BATMAN BEGINS / WB

June 15, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 15% 62% 27% 52% 13% 18% 37% 23% 7% 27% 14% 2% 30% 27% 34% 18% 14%

PERSONS

13-17 93 17% 73% 29% 56% 10% 23% 45% 15% 12% 35% 19% 3% 28% 29% 35% 9% 22%

18-24 100 17% 70% 20% 49% 16% 17% 39% 25% 3% 24% 12% 0% 30% 27% 33% 16% 11%

25-34 100 16% 68% 28% 49% 16% 20% 35% 28% 9% 27% 15% 0% 34% 28% 43% 24% 12%

35-49 100 11% 38% 29% 55% 5% 12% 28% 23% 3% 23% 9% 3% 29% 24% 21% 24% 11%

Under 25 193 17% 72% 25% 52% 13% 20% 42% 20% 7% 30% 16% 1% 29% 28% 34% 12% 17%

25 Plus 200 14% 53% 28% 51% 12% 16% 32% 26% 6% 25% 12% 1% 32% 26% 35% 24% 11%

MALES

Males 193 17% 67% 30% 56% 6% 22% 42% 17% 7% 34% 13% 2% 34% 27% 37% 20% 14%

13-17 43* 14% 72% 42% 61% 0% 33% 49% 7% 12% 40% 16% 4% 26% 29% 32% 10% 19%

18-24 50 26% 76% 29% 63% 5% 24% 52% 12% 4% 36% 18% 0% 37% 26% 37% 18% 18%

Under 25 93 20% 74% 35% 62% 3% 28% 51% 10% 8% 38% 17% 2% 32% 28% 35% 14% 19%

25 Plus 100 13% 60% 25% 48% 10% 17% 34% 23% 7% 30% 10% 2% 37% 27% 40% 27% 8%

FEMALES

Females 200 14% 57% 22% 47% 20% 14% 32% 29% 6% 21% 14% 1% 26% 28% 31% 14% 15%

13-17 50 20% 74% 19% 51% 19% 14% 42% 22% 12% 32% 22% 2% 30% 30% 38% 8% 24%

18-24 50 8% 64% 9% 31% 28% 10% 26% 38% 2% 12% 6% 0% 22% 28% 28% 13% 3%

Under 25 100 14% 69% 14% 42% 23% 12% 34% 30% 7% 22% 14% 1% 26% 29% 33% 10% 14%

25 Plus 100 14% 46% 33% 54% 15% 15% 29% 28% 5% 20% 14% 1% 26% 26% 28% 20% 15%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CHARLIE ET LA CHOCOLATERIE (CHA... / WB

July 13, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 1% 39% 29% 51% 11% 14% 29% 27% 4% 18% - 1% 22% 18% 22% 18% 6%

PERSONS

13-17 93 1% 46% 37% 53% 14% 20% 31% 29% 6% 24% - 0% 21% 16% 26% 21% 7%

18-24 100 1% 49% 24% 65% 8% 14% 42% 20% 4% 24% - 0% 20% 22% 24% 10% 6%

25-34 100 1% 42% 26% 48% 14% 17% 30% 26% 3% 16% - 1% 19% 21% 14% 24% 5%

35-49 100 0% 20% 35% 40% 5% 7% 14% 32% 4% 10% - 2% 35% 10% 20% 10% 5%

Under 25 193 1% 48% 30% 60% 11% 17% 37% 24% 5% 24% - 0% 21% 20% 25% 15% 7%

25 Plus 200 1% 31% 29% 45% 11% 12% 22% 29% 4% 13% - 1% 24% 18% 16% 19% 5%

MALES

Males 193 1% 30% 24% 45% 14% 10% 20% 33% 2% 11% - 1% 21% 16% 28% 22% 7%

13-17 43* 0% 26% 27% 36% 9% 12% 16% 37% 2% 12% - 0% 0% 18% 36% 27% 0%

18-24 50 0% 42% 19% 57% 10% 10% 32% 20% 2% 16% - 0% 24% 10% 38% 14% 5%

Under 25 93 0% 34% 22% 50% 9% 11% 25% 28% 2% 14% - 0% 16% 13% 38% 19% 3%

25 Plus 100 1% 26% 27% 38% 19% 9% 16% 37% 2% 9% - 2% 27% 19% 15% 27% 12%

FEMALES

Females 200 1% 48% 33% 59% 9% 19% 38% 21% 7% 25% - 0% 23% 21% 18% 14% 5%

13-17 50 2% 64% 41% 59% 16% 28% 44% 22% 10% 34% - 0% 28% 16% 22% 19% 9%

18-24 50 2% 56% 29% 71% 7% 18% 52% 20% 6% 32% - 0% 18% 32% 14% 7% 7%

Under 25 100 2% 60% 35% 65% 12% 23% 48% 21% 8% 33% - 0% 23% 23% 18% 13% 8%

25 Plus 100 0% 36% 31% 50% 6% 15% 28% 21% 5% 17% - 1% 22% 17% 17% 14% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CRAZY KUNG FU (KUNG FU HUSTLE) / SPRI

June 8, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 12% 45% 15% 31% 24% 8% 20% 40% 3% 12% 5% 4% 30% 24% 25% 18% 7%

PERSONS

13-17 93 15% 46% 7% 23% 23% 5% 17% 39% 0% 10% 2% 7% 33% 30% 16% 9% 9%

18-24 100 16% 49% 22% 39% 12% 12% 25% 36% 3% 18% 8% 5% 27% 24% 35% 18% 8%

25-34 100 9% 48% 21% 35% 23% 11% 19% 43% 3% 10% 5% 3% 35% 21% 31% 23% 8%

35-49 100 6% 37% 11% 32% 35% 4% 17% 43% 4% 9% 6% 1% 27% 22% 16% 24% 3%

Under 25 193 16% 48% 15% 32% 17% 9% 21% 37% 2% 14% 5% 6% 29% 27% 26% 14% 9%

25 Plus 200 8% 43% 16% 34% 28% 8% 18% 43% 4% 10% 6% 2% 32% 21% 25% 24% 6%

MALES

Males 193 12% 52% 19% 42% 14% 11% 27% 30% 4% 17% 7% 4% 32% 26% 27% 21% 9%

13-17 43* 14% 51% 14% 36% 9% 9% 30% 23% 0% 14% 5% 6% 27% 18% 23% 14% 9%

18-24 50 20% 62% 26% 48% 0% 18% 34% 16% 6% 26% 12% 6% 26% 35% 35% 19% 10%

Under 25 93 17% 57% 21% 43% 4% 14% 32% 19% 3% 20% 9% 6% 26% 28% 30% 17% 9%

25 Plus 100 8% 48% 17% 40% 25% 9% 23% 39% 4% 13% 6% 2% 38% 23% 23% 25% 8%

FEMALES

Females 200 11% 38% 12% 21% 34% 5% 12% 51% 2% 7% 4% 4% 29% 22% 24% 16% 5%

13-17 50 16% 42% 0% 10% 38% 2% 6% 52% 0% 6% 0% 8% 38% 43% 10% 5% 10%

18-24 50 12% 36% 17% 22% 33% 6% 16% 56% 0% 10% 4% 4% 28% 6% 33% 17% 6%

Under 25 100 14% 39% 8% 15% 36% 4% 11% 54% 0% 8% 2% 6% 33% 26% 21% 10% 8%

25 Plus 100 7% 37% 16% 27% 32% 6% 13% 47% 3% 6% 5% 2% 24% 19% 27% 22% 3%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

GUERRE DES MONDES, LA (WAR OF ... / UIP

July 6, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 6% 54% 47% 71% 8% 30% 52% 17% 13% 36% - 1% 51% 25% 16% 23% 7%

PERSONS

13-17 93 1% 48% 49% 73% 7% 26% 48% 15% 8% 29% - 2% 62% 16% 13% 22% 2%

18-24 100 6% 59% 46% 68% 7% 28% 50% 17% 18% 33% - 1% 51% 24% 15% 25% 5%

25-34 100 10% 63% 48% 76% 6% 32% 58% 18% 10% 39% - 0% 49% 29% 24% 27% 10%

35-49 100 5% 46% 52% 70% 11% 33% 49% 18% 16% 42% - 2% 39% 30% 9% 20% 11%

Under 25 193 4% 54% 47% 70% 7% 27% 49% 16% 13% 31% - 1% 56% 20% 14% 24% 4%

25 Plus 200 8% 55% 50% 73% 8% 33% 54% 18% 13% 41% - 1% 45% 29% 17% 24% 10%

MALES

Males 193 8% 62% 55% 79% 4% 37% 60% 12% 20% 46% - 1% 49% 27% 18% 31% 7%

13-17 43* 2% 58% 48% 80% 4% 33% 65% 12% 16% 47% - 2% 56% 16% 12% 28% 0%

18-24 50 6% 68% 59% 76% 0% 42% 60% 4% 30% 46% - 2% 47% 24% 15% 35% 3%

Under 25 93 4% 63% 54% 78% 2% 38% 62% 8% 24% 46% - 2% 51% 20% 14% 32% 2%

25 Plus 100 11% 60% 55% 80% 7% 36% 57% 17% 17% 46% - 1% 47% 33% 22% 30% 12%

FEMALES

Females 200 4% 47% 40% 63% 12% 23% 44% 22% 6% 26% - 1% 52% 22% 14% 15% 7%

13-17 50 0% 40% 50% 65% 10% 20% 34% 18% 0% 14% - 2% 70% 15% 15% 15% 5%

18-24 50 6% 50% 28% 56% 16% 14% 40% 30% 6% 20% - 0% 56% 24% 16% 12% 8%

Under 25 100 3% 45% 38% 60% 13% 17% 37% 24% 3% 17% - 1% 62% 20% 16% 13% 7%

25 Plus 100 4% 49% 43% 65% 10% 29% 50% 19% 9% 35% - 1% 43% 24% 12% 16% 8%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

INTERPRETE, L' (INTERPRETER, THE) / Mars

June 8, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 14% 48% 21% 45% 8% 12% 31% 19% 7% 23% 12% 4% 26% 36% 27% 16% 7%

PERSONS

13-17 93 15% 49% 20% 37% 11% 12% 26% 24% 4% 15% 4% 3% 26% 39% 41% 17% 9%

18-24 100 11% 50% 18% 46% 10% 11% 38% 15% 7% 24% 15% 4% 24% 40% 30% 12% 8%

25-34 100 15% 50% 26% 50% 8% 15% 32% 24% 7% 26% 14% 3% 28% 34% 22% 18% 6%

35-49 100 15% 45% 22% 49% 2% 11% 30% 12% 9% 27% 13% 7% 24% 33% 16% 16% 7%

Under 25 193 13% 50% 19% 42% 10% 11% 32% 19% 6% 20% 10% 3% 25% 40% 35% 15% 8%

25 Plus 200 15% 48% 24% 49% 5% 13% 31% 18% 8% 27% 14% 5% 26% 34% 19% 17% 6%

MALES

Males 193 8% 43% 14% 46% 10% 9% 28% 24% 4% 21% 7% 3% 25% 35% 27% 19% 8%

13-17 43* 7% 40% 12% 35% 18% 9% 23% 33% 5% 9% 2% 2% 18% 29% 29% 24% 0%

18-24 50 8% 42% 10% 43% 5% 6% 32% 18% 4% 20% 8% 6% 33% 43% 43% 10% 10%

Under 25 93 8% 41% 11% 39% 11% 8% 28% 25% 4% 15% 5% 4% 26% 37% 37% 16% 5%

25 Plus 100 9% 45% 18% 51% 9% 10% 29% 24% 4% 27% 8% 3% 24% 33% 18% 22% 11%

FEMALES

Females 200 20% 54% 27% 45% 6% 16% 35% 13% 10% 25% 17% 5% 26% 38% 28% 13% 6%

13-17 50 22% 58% 24% 38% 7% 14% 28% 16% 4% 20% 6% 4% 31% 45% 48% 14% 14%

18-24 50 14% 58% 24% 48% 14% 16% 44% 12% 10% 28% 22% 2% 17% 38% 21% 14% 7%

Under 25 100 18% 58% 24% 43% 10% 15% 36% 14% 7% 24% 14% 3% 24% 41% 34% 14% 10%

25 Plus 100 21% 50% 30% 48% 2% 16% 33% 12% 12% 26% 19% 7% 28% 34% 20% 12% 2%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MADAGASCAR / UIP

June 22, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 13% 40% 33% 62% 8% 14% 29% 30% 5% 17% - 2% 46% 21% 32% 18% 5%

PERSONS

13-17 93 15% 47% 23% 55% 7% 11% 30% 25% 4% 15% - 2% 41% 27% 39% 14% 5%

18-24 100 6% 34% 47% 59% 6% 19% 27% 30% 7% 15% - 2% 50% 21% 32% 9% 12%

25-34 100 18% 46% 37% 74% 7% 17% 37% 31% 7% 23% - 2% 43% 15% 37% 26% 4%

35-49 100 13% 33% 24% 58% 12% 8% 22% 34% 2% 17% - 2% 52% 21% 18% 21% 0%

Under 25 193 10% 40% 33% 56% 6% 15% 28% 27% 6% 15% - 2% 45% 24% 36% 12% 8%

25 Plus 200 16% 40% 32% 67% 9% 13% 30% 33% 5% 20% - 2% 47% 18% 29% 24% 3%

MALES

Males 193 13% 41% 27% 58% 6% 11% 27% 30% 4% 17% - 1% 46% 19% 33% 19% 3%

13-17 43* 14% 47% 15% 40% 5% 7% 23% 26% 2% 12% - 2% 35% 30% 25% 10% 0%

18-24 50 6% 38% 42% 63% 5% 18% 30% 26% 4% 16% - 2% 53% 26% 42% 5% 11%

Under 25 93 10% 42% 28% 51% 5% 13% 27% 26% 3% 14% - 2% 44% 28% 33% 8% 5%

25 Plus 100 16% 40% 25% 65% 8% 10% 28% 33% 4% 20% - 1% 48% 10% 33% 30% 0%

FEMALES

Females 200 13% 39% 38% 65% 9% 16% 31% 31% 7% 18% - 2% 46% 23% 32% 17% 8%

13-17 50 16% 48% 29% 67% 8% 14% 36% 24% 6% 18% - 2% 46% 25% 50% 17% 8%

18-24 50 6% 30% 53% 53% 7% 20% 24% 34% 10% 14% - 2% 47% 13% 20% 13% 13%

Under 25 100 11% 39% 38% 62% 8% 17% 30% 29% 8% 16% - 2% 46% 21% 38% 15% 10%

25 Plus 100 15% 39% 38% 69% 10% 15% 31% 32% 5% 20% - 3% 46% 26% 26% 18% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MOUSTACHE, LA / Pathé

July 6, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 1% 12% 13% 25% 19% 3% 12% 39% 2% 5% - 1% 29% 15% 22% 9% 9%

PERSONS

13-17 93 1% 10% 11% 33% 22% 2% 8% 44% 0% 2% - 1% 33% 22% 22% 11% 0%

18-24 100 1% 13% 8% 15% 15% 1% 11% 43% 1% 5% - 0% 31% 0% 8% 15% 8%

25-34 100 0% 13% 8% 15% 23% 4% 12% 38% 0% 4% - 0% 31% 31% 23% 0% 15%

35-49 100 0% 11% 27% 45% 18% 5% 18% 30% 5% 10% - 1% 18% 9% 36% 9% 9%

Under 25 193 1% 11% 9% 23% 18% 2% 9% 44% 1% 4% - 0% 32% 9% 14% 14% 5%

25 Plus 200 0% 12% 17% 29% 21% 5% 15% 34% 3% 7% - 0% 25% 21% 29% 4% 13%

MALES

Males 193 0% 10% 16% 21% 21% 3% 9% 42% 1% 4% - 1% 32% 16% 26% 11% 11%

13-17 43* 0% 12% 20% 20% 20% 5% 9% 44% 0% 2% - 2% 40% 20% 20% 0% 0%

18-24 50 0% 6% 0% 0% 0% 0% 6% 44% 0% 2% - 0% 33% 0% 0% 33% 33%

Under 25 93 0% 9% 13% 13% 13% 2% 8% 44% 0% 2% - 1% 38% 13% 13% 13% 13%

25 Plus 100 0% 11% 18% 27% 27% 3% 10% 40% 1% 5% - 1% 27% 18% 36% 9% 9%

FEMALES

Females 200 1% 14% 11% 30% 19% 4% 16% 36% 3% 7% - 0% 26% 15% 19% 7% 7%

13-17 50 2% 8% 0% 50% 25% 0% 6% 44% 0% 2% - 0% 25% 25% 25% 25% 0%

18-24 50 2% 20% 10% 20% 20% 2% 16% 42% 2% 8% - 0% 30% 0% 10% 10% 0%

Under 25 100 2% 14% 7% 29% 21% 1% 11% 43% 1% 5% - 0% 29% 7% 14% 14% 0%

25 Plus 100 0% 13% 15% 31% 15% 6% 20% 28% 4% 9% - 0% 23% 23% 23% 0% 15%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

POUPEES RUSSES, LES (RUSSIAN DO... / Mars

June 15, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 11% 49% 28% 48% 15% 15% 29% 29% 7% 22% 13% 1% 18% 26% 31% 17% 14%

PERSONS

13-17 93 15% 59% 31% 49% 18% 18% 32% 27% 4% 25% 13% 0% 18% 25% 36% 20% 18%

18-24 100 11% 47% 43% 55% 9% 21% 33% 28% 10% 21% 14% 0% 26% 15% 30% 11% 17%

25-34 100 7% 40% 18% 53% 18% 8% 28% 34% 5% 20% 9% 2% 15% 38% 33% 18% 10%

35-49 100 12% 49% 24% 39% 14% 12% 22% 28% 8% 22% 15% 1% 18% 27% 27% 20% 12%

Under 25 193 13% 53% 36% 52% 14% 20% 33% 27% 7% 23% 13% 0% 22% 21% 33% 16% 18%

25 Plus 200 10% 45% 21% 45% 16% 10% 25% 31% 7% 21% 12% 1% 17% 31% 29% 19% 11%

MALES

Males 193 7% 45% 22% 41% 14% 10% 22% 32% 5% 16% 7% 1% 12% 27% 24% 16% 14%

13-17 43* 9% 49% 19% 33% 14% 9% 21% 28% 2% 14% 5% 0% 14% 14% 19% 19% 10%

18-24 50 6% 40% 35% 50% 10% 14% 24% 32% 2% 10% 4% 0% 10% 25% 30% 10% 10%

Under 25 93 8% 44% 27% 41% 12% 12% 23% 30% 2% 12% 4% 0% 12% 20% 24% 15% 10%

25 Plus 100 6% 45% 18% 40% 16% 9% 22% 33% 8% 20% 10% 2% 11% 33% 24% 18% 18%

FEMALES

Females 200 16% 53% 35% 55% 15% 19% 35% 27% 9% 28% 18% 0% 26% 25% 37% 18% 15%

13-17 50 20% 68% 38% 59% 21% 26% 42% 26% 6% 34% 20% 0% 21% 32% 47% 21% 24%

18-24 50 16% 54% 48% 59% 7% 28% 42% 24% 18% 32% 24% 0% 37% 7% 30% 11% 22%

Under 25 100 18% 61% 43% 59% 15% 27% 42% 25% 12% 33% 22% 0% 28% 21% 39% 16% 23%

25 Plus 100 13% 44% 25% 50% 16% 11% 28% 29% 5% 22% 14% 1% 23% 30% 34% 20% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SA MERE OU MOI (MONSTER-IN-LAW) / Metro

June 22, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 1% 18% 11% 28% 20% 5% 17% 34% 2% 10% - 1% 14% 16% 24% 21% 2%

PERSONS

13-17 93 2% 16% 7% 40% 7% 4% 20% 28% 1% 10% - 1% 7% 13% 33% 33% 7%

18-24 100 1% 22% 23% 36% 27% 9% 20% 31% 4% 12% - 1% 18% 14% 23% 18% 5%

25-34 100 0% 16% 6% 19% 19% 3% 14% 44% 2% 9% - 0% 6% 13% 44% 13% 0%

35-49 100 0% 18% 11% 33% 17% 5% 15% 33% 1% 8% - 1% 11% 17% 11% 28% 0%

Under 25 193 2% 19% 16% 38% 19% 7% 20% 30% 3% 11% - 1% 14% 14% 27% 24% 5%

25 Plus 200 0% 17% 9% 26% 18% 4% 14% 39% 2% 9% - 0% 9% 15% 26% 21% 0%

MALES

Males 193 0% 11% 9% 18% 18% 4% 10% 40% 1% 5% - 1% 14% 23% 14% 23% 0%

13-17 43* 0% 12% 20% 20% 0% 7% 12% 37% 0% 5% - 2% 0% 20% 0% 60% 0%

18-24 50 0% 16% 13% 25% 13% 4% 14% 30% 2% 6% - 2% 0% 25% 13% 25% 0%

Under 25 93 0% 14% 15% 23% 8% 5% 13% 33% 1% 5% - 2% 0% 23% 8% 38% 0%

25 Plus 100 0% 9% 0% 11% 33% 3% 8% 46% 1% 5% - 1% 33% 22% 22% 0% 0%

FEMALES

Females 200 2% 25% 14% 39% 18% 7% 24% 28% 3% 14% - 0% 10% 10% 33% 22% 4%

13-17 50 4% 20% 0% 50% 10% 2% 28% 20% 2% 14% - 0% 10% 10% 50% 20% 10%

18-24 50 2% 28% 29% 43% 36% 14% 26% 32% 6% 18% - 0% 29% 7% 29% 14% 7%

Under 25 100 3% 24% 17% 46% 25% 8% 27% 26% 4% 16% - 0% 21% 8% 38% 17% 8%

25 Plus 100 0% 25% 12% 32% 12% 5% 21% 31% 2% 12% - 0% 0% 12% 28% 28% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SAN GING CHAAT GOO SI (NEW POLIC... / Metro

July 13, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 0% 1% 13% 38% 13% 4% 12% 47% 0% 4% - 1% 0% 0% 0% 25% 0%

PERSONS

13-17 93 0% 2% 0% 50% 50% 3% 16% 40% 0% 3% - 1% 0% 0% 0% 100% 0%

18-24 100 0% 2% 50% 100% 0% 5% 14% 48% 0% 5% - 1% 0% 0% 0% 0% 0%

25-34 100 0% 1% 0% 0% 0% 5% 7% 56% 1% 1% - 0% 0% 0% 0% 0% 0%

35-49 100 0% 0% 0% 0% 0% 2% 10% 45% 0% 6% - 0% 0% 0% 0% 0% 0%

Under 25 193 0% 2% 25% 75% 25% 4% 15% 44% 0% 4% - 1% 0% 0% 0% 50% 0%

25 Plus 200 0% 1% 0% 0% 0% 4% 9% 51% 1% 4% - 0% 0% 0% 0% 0% 0%

MALES

Males 193 0% 2% 0% 33% 33% 5% 16% 42% 1% 5% - 1% 0% 0% 0% 67% 0%

13-17 43* 0% 5% 0% 50% 50% 2% 23% 33% 0% 5% - 2% 0% 0% 0% 100% 0%

18-24 50 0% 0% 0% 0% 0% 6% 20% 30% 0% 4% - 2% 0% 0% 0% 0% 0%

Under 25 93 0% 2% 0% 50% 50% 4% 22% 31% 0% 4% - 2% 0% 0% 0% 100% 0%

25 Plus 100 0% 1% 0% 0% 0% 5% 10% 52% 1% 5% - 0% 0% 0% 0% 0% 0%

FEMALES

Females 200 0% 1% 50% 100% 0% 3% 8% 53% 0% 3% - 0% 0% 0% 0% 0% 0%

13-17 50 0% 0% 0% 0% 0% 4% 10% 46% 0% 2% - 0% 0% 0% 0% 0% 0%

18-24 50 0% 4% 50% 100% 0% 4% 8% 66% 0% 6% - 0% 0% 0% 0% 0% 0%

Under 25 100 0% 2% 50% 100% 0% 4% 9% 56% 0% 4% - 0% 0% 0% 0% 0% 0%

25 Plus 100 0% 0% 0% 0% 0% 2% 7% 49% 0% 2% - 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SIN CITY / Other

June 1, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 36% 80% 23% 45% 9% 21% 42% 13% 13% 41% 23% 16% 36% 36% 34% 21% 9%

PERSONS

13-17 93 43% 91% 24% 41% 7% 22% 39% 10% 14% 39% 19% 19% 38% 34% 41% 25% 13%

18-24 100 47% 87% 28% 47% 10% 25% 44% 14% 16% 45% 27% 20% 33% 32% 39% 18% 5%

25-34 100 34% 77% 19% 40% 6% 20% 40% 13% 14% 44% 24% 18% 43% 40% 32% 25% 16%

35-49 100 18% 66% 20% 52% 11% 18% 46% 14% 8% 35% 20% 8% 30% 38% 24% 17% 5%

Under 25 193 45% 89% 26% 44% 9% 23% 41% 12% 15% 42% 23% 19% 35% 33% 40% 22% 9%

25 Plus 200 26% 72% 20% 45% 8% 19% 43% 14% 11% 40% 22% 13% 37% 39% 29% 21% 10%

MALES

Males 193 35% 83% 28% 49% 6% 25% 47% 10% 13% 44% 25% 18% 39% 41% 37% 28% 7%

13-17 43* 44% 88% 39% 53% 3% 35% 49% 7% 9% 40% 21% 16% 32% 34% 42% 34% 3%

18-24 50 46% 94% 30% 49% 4% 28% 46% 4% 18% 54% 34% 28% 45% 38% 43% 28% 0%

Under 25 93 45% 91% 34% 51% 4% 31% 47% 5% 14% 47% 28% 22% 39% 36% 42% 31% 1%

25 Plus 100 26% 75% 20% 47% 8% 20% 46% 14% 13% 40% 22% 15% 39% 47% 31% 25% 13%

FEMALES

Females 200 36% 78% 18% 41% 12% 17% 38% 16% 13% 38% 21% 14% 34% 30% 33% 14% 12%

13-17 50 42% 94% 11% 32% 11% 10% 30% 12% 18% 38% 18% 22% 43% 34% 40% 17% 21%

18-24 50 48% 80% 25% 45% 18% 22% 42% 24% 14% 36% 20% 12% 20% 25% 35% 8% 10%

Under 25 100 45% 87% 17% 38% 14% 16% 36% 18% 16% 37% 19% 17% 32% 30% 38% 13% 16%

25 Plus 100 26% 68% 19% 44% 9% 18% 40% 13% 9% 39% 22% 11% 35% 31% 26% 16% 7%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

STAR WARS: EPISODE III: REVENGE O... / Fox

May 18, 2005

June 10 - June 12, 2005


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

393 64% 98% 16% 25% 13% 17% 25% 14% 22% 35% 22% 49% 50% 61% 46% 45% 41%

PERSONS

13-17 93 70% 98% 13% 24% 10% 14% 25% 11% 25% 38% 19% 55% 56% 64% 58% 51% 46%

18-24 100 64% 98% 13% 18% 17% 13% 18% 19% 15% 26% 17% 51% 57% 61% 49% 49% 47%

25-34 100 67% 98% 19% 28% 11% 19% 27% 12% 20% 35% 23% 48% 47% 58% 47% 43% 39%

35-49 100 55% 96% 20% 31% 13% 20% 31% 14% 27% 40% 29% 42% 42% 59% 27% 35% 32%

Under 25 193 67% 98% 13% 21% 14% 13% 21% 15% 20% 32% 18% 53% 56% 62% 54% 50% 47%

25 Plus 200 61% 97% 20% 29% 12% 20% 29% 13% 24% 38% 26% 45% 44% 59% 37% 39% 36%

MALES

Males 193 67% 98% 22% 29% 5% 22% 30% 5% 27% 40% 28% 57% 57% 63% 51% 52% 46%

13-17 43* 81% 100% 19% 28% 0% 19% 28% 0% 35% 51% 28% 69% 58% 65% 65% 56% 47%

18-24 50 68% 100% 14% 22% 4% 14% 22% 4% 20% 28% 18% 68% 69% 67% 59% 61% 51%

Under 25 93 74% 100% 16% 25% 2% 16% 25% 2% 27% 39% 23% 68% 64% 66% 62% 59% 49%

25 Plus 100 60% 97% 27% 34% 7% 27% 34% 8% 28% 41% 34% 47% 49% 60% 40% 46% 42%

FEMALES

Females 200 61% 97% 11% 21% 21% 12% 21% 23% 16% 30% 16% 41% 44% 58% 40% 37% 37%

13-17 50 60% 96% 8% 21% 19% 10% 22% 20% 16% 26% 12% 44% 54% 63% 52% 46% 46%

18-24 50 60% 96% 13% 15% 31% 12% 14% 34% 10% 24% 16% 34% 44% 54% 40% 38% 44%

Under 25 100 60% 96% 10% 18% 25% 11% 18% 27% 13% 25% 14% 39% 49% 58% 46% 42% 45%

25 Plus 100 62% 97% 12% 25% 16% 12% 24% 18% 19% 34% 18% 43% 39% 58% 34% 32% 29%


CONFIDENTIAL

History Report


Film Tracking Study FranceHistory Field Dates: June 10 - June 12, 2005

Int'l Territory: France

Film:

Release Date:

Field Dates:


June 8, 2005

June 10 - June 12, 2005

TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 6 - May 8, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 13 - May 15, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 20 - May 22, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 27 - May 29, 2005 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 2% 1% 0% 2% 0% 0% 0% 0% 0% 100% 0%

June 3 - June 5, 2005 1% 1% 2% 1% 2% 0% 1% 1% 2% 0% 1% 0% 0% 1% 2% 0% 2% 0% 25% 25% 75% 0% 0%

June 10 - June 12, 2005 3% 3% 3% 2% 4% 1% 3% 5% 3% 2% 4% 0% 4% 2% 4% 2% 2% 8% 8% 8% 50% 25% 8%

TOTAL AWARE

May 6 - May 8, 2005 3% 4% 3% 4% 3% 4% 3% 3% 2% 4% 3% 6% 2% 3% 2% 2% 4% 8% 8% 25% 17% 25% 13%

May 13 - May 15, 2005 5% 3% 7% 6% 4% 3% 8% 3% 4% 2% 3% 0% 4% 9% 4% 6% 12% 6% 28% 17% 22% 17% 15%

May 20 - May 22, 2005 3% 4% 3% 5% 2% 6% 4% 2% 1% 5% 2% 6% 4% 5% 1% 6% 4% 8% 31% 23% 31% 23% 10%

May 27 - May 29, 2005 6% 7% 5% 7% 5% 7% 7% 4% 5% 7% 6% 8% 6% 7% 3% 6% 8% 0% 13% 17% 9% 39% 8%

June 3 - June 5, 2005 8% 7% 9% 10% 6% 10% 9% 6% 6% 9% 5% 10% 8% 10% 7% 10% 10% 0% 16% 16% 13% 16% 8%

June 10 - June 12, 2005 11% 11% 11% 11% 11% 10% 13% 13% 9% 13% 10% 9% 16% 10% 12% 10% 10% 7% 16% 14% 25% 20% 2%

CONFIDENTIAL

History Report




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DEFINITE INTEREST - AWARE

May 6 - May 8, 2005 15% 29% 0% 14% 20% 0% 33% 0% 50% 25% 33% 0% 100% 0% 0% 0% 0% 0% 50% 0% 0% 50% 0%

May 13 - May 15, 2005 30% 40% 15% 18% 29% 33% 13% 33% 25% 50% 33% 0% 50% 11% 25% 33% 0% 0% 50% 25% 25% 50% 0%

May 20 - May 22, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 27 - May 29, 2005 8% 8% 10% 7% 11% 14% 0% 25% 0% 0% 17% 0% 0% 14% 0% 33% 0% 0% 50% 50% 0% 0% 0%

June 3 - June 5, 2005 9% 7% 6% 0% 17% 0% 0% 0% 33% 0% 20% 0% 0% 0% 14% 0% 0% 0% 100% 50% 50% 0% 0%

June 10 - June 12, 2005 11% 23% 0% 14% 9% 0% 23% 8% 11% 25% 20% 0% 38% 0% 0% 0% 0% 0% 0% 20% 0% 40% 0%

FIRST CHOICE - ALL

May 6 - May 8, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 13 - May 15, 2005 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 20 - May 22, 2005 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 100% 0% 0% 0% 0% 0%

May 27 - May 29, 2005 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

June 3 - June 5, 2005 1% 1% 1% 1% 1% 1% 0% 0% 1% 1% 0% 2% 0% 0% 1% 0% 0% 0% 50% 50% 50% 0% 0%

June 10 - June 12, 2005 1% 1% 0% 0% 1% 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 50% 0% 50% 0% 0%

Film:

Release Date:

Field Dates:


June 8, 2005

June 10 - June 12, 2005

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

AMITYVILLE LA MAISON DU DIABLE (AMITYVILLE HORROR, THE) / Fox

June 22, 2005

June 10 - June 12, 2005



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13-17 18-24 25-34 35-49 25

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Movie

Internet Radio

UNAIDED AWARE

April 29 - May 1, 2005 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 100% 100% 0% 0% 0% 0%

May 20 - May 22, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 27 - May 29, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 3 - June 5, 2005 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 1% 0% 0% 0% 50% 0% 0% 0% 0%

June 10 - June 12, 2005 1% 1% 1% 1% 1% 0% 1% 1% 1% 1% 1% 0% 2% 0% 1% 0% 0% 0% 0% 0% 0% 67% 0%

TOTAL AWARE

April 29 - May 1, 2005 19% 22% 17% 20% 19% 22% 19% 16% 21% 22% 23% 21% 22% 19% 14% 22% 16% 7% 17% 12% 9% 27% 8%

May 20 - May 22, 2005 21% 23% 19% 16% 26% 19% 13% 26% 25% 18% 27% 20% 16% 14% 24% 18% 10% 10% 14% 17% 13% 34% 7%

May 27 - May 29, 2005 23% 25% 21% 17% 29% 18% 15% 27% 31% 14% 36% 8% 20% 19% 22% 28% 10% 5% 16% 14% 11% 33% 7%

June 3 - June 5, 2005 17% 18% 16% 14% 20% 14% 14% 14% 26% 13% 23% 6% 20% 15% 17% 22% 8% 3% 12% 15% 13% 21% 11%

June 10 - June 12, 2005 28% 30% 25% 26% 29% 28% 24% 30% 28% 29% 31% 26% 32% 23% 27% 30% 16% 8% 20% 10% 15% 25% 8%


April 29 - May 1, 2005 23% 24% 24% 29% 19% 37% 21% 19% 19% 26% 22% 38% 18% 32% 14% 36% 25% 0% 44% 6% 6% 33% 17%

May 20 - May 22, 2005 19% 16% 24% 13% 24% 16% 8% 19% 28% 0% 26% 0% 0% 29% 21% 33% 20% 0% 13% 6% 13% 38% 6%

May 27 - May 29, 2005 23% 12% 32% 30% 16% 33% 27% 15% 16% 14% 11% 0% 20% 42% 23% 43% 40% 0% 32% 16% 11% 16% 11%

June 3 - June 5, 2005 26% 28% 22% 36% 18% 50% 21% 14% 19% 31% 26% 67% 20% 40% 6% 45% 25% 0% 18% 12% 12% 29% 6%

June 10 - June 12, 2005 18% 12% 24% 16% 19% 15% 17% 30% 7% 11% 13% 9% 13% 22% 26% 20% 25% 0% 32% 16% 16% 32% 5%

FIRST CHOICE - ALL

April 29 - May 1, 2005 3% 1% 4% 4% 1% 5% 4% 1% 1% 2% 0% 5% 0% 6% 2% 4% 8% 20% 20% 0% 0% 0% 10%

May 20 - May 22, 2005 3% 2% 4% 3% 3% 3% 3% 1% 4% 3% 1% 4% 2% 3% 4% 2% 4% 9% 0% 0% 9% 17% 0%

May 27 - May 29, 2005 4% 4% 4% 5% 3% 5% 5% 3% 3% 5% 3% 0% 10% 5% 3% 10% 0% 0% 19% 0% 0% 10% 6%

June 3 - June 5, 2005 4% 3% 6% 4% 5% 4% 4% 2% 7% 1% 4% 0% 2% 7% 5% 8% 6% 0% 12% 6% 0% 2% 6%

June 10 - June 12, 2005 3% 2% 4% 2% 4% 3% 1% 5% 2% 1% 2% 0% 2% 3% 5% 6% 0% 18% 27% 9% 9% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

AMOUR AUX TROUSSES, L' / SPRI

June 29, 2005

June 10 - June 12, 2005



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Poster

Movie

Internet Radio

UNAIDED AWARE

May 27 - May 29, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 3 - June 5, 2005 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 100% 0% 0% 0%

June 10 - June 12, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

May 27 - May 29, 2005 9% 9% 9% 8% 10% 7% 8% 6% 14% 9% 8% 10% 8% 6% 12% 4% 8% 0% 20% 23% 9% 23% 10%

June 3 - June 5, 2005 10% 8% 12% 11% 8% 9% 13% 8% 8% 7% 8% 6% 8% 15% 8% 12% 18% 0% 24% 26% 21% 16% 6%

June 10 - June 12, 2005 11% 7% 15% 12% 11% 8% 16% 6% 15% 10% 5% 9% 10% 14% 16% 6% 22% 5% 25% 27% 9% 9% 5%


May 27 - May 29, 2005 19% 12% 22% 13% 20% 14% 13% 0% 29% 0% 25% 0% 0% 33% 17% 50% 25% 0% 67% 33% 0% 33% 33%

June 3 - June 5, 2005 13% 13% 9% 0% 25% 0% 0% 13% 38% 0% 25% 0% 0% 0% 25% 0% 0% 0% 50% 25% 25% 25% 25%

June 10 - June 12, 2005 10% 0% 20% 13% 14% 0% 19% 17% 13% 0% 0% 0% 0% 21% 19% 0% 27% 0% 17% 17% 17% 0% 0%

FIRST CHOICE - ALL

May 27 - May 29, 2005 3% 3% 3% 2% 4% 0% 3% 4% 4% 2% 3% 0% 4% 1% 5% 0% 2% 0% 0% 0% 0% 0% 0%

June 3 - June 5, 2005 2% 2% 2% 0% 3% 0% 0% 4% 2% 0% 3% 0% 0% 0% 3% 0% 0% 0% 40% 0% 0% 0% 0%

June 10 - June 12, 2005 2% 1% 4% 2% 3% 0% 4% 3% 2% 1% 0% 0% 2% 3% 5% 0% 6% 0% 0% 13% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BABY-SITTOR (PACIFIER, THE) / BVI

June 8, 2005

June 10 - June 12, 2005



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13-17 18-24 25-34 35-49 25

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Internet Radio

UNAIDED AWARE

March 11 - March 13, 2005 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 18 - March 20, 2005 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 25 - March 27, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 3 - June 5, 2005 8% 6% 10% 10% 5% 9% 11% 5% 5% 6% 5% 6% 6% 14% 5% 12% 16% 10% 57% 23% 37% 10% 7%

June 10 - June 12, 2005 19% 13% 24% 22% 16% 27% 18% 17% 14% 17% 10% 19% 16% 27% 21% 34% 20% 23% 54% 28% 43% 20% 11%

TOTAL AWARE

March 11 - March 13, 2005 5% 6% 4% 5% 5% 5% 5% 6% 3% 6% 5% 4% 8% 4% 4% 6% 2% 0% 16% 16% 21% 42% 6%

March 18 - March 20, 2005 8% 8% 7% 11% 5% 15% 6% 5% 4% 12% 4% 16% 8% 9% 5% 14% 4% 0% 20% 17% 17% 23% 0%

March 25 - March 27, 2005 9% 12% 7% 10% 8% 8% 12% 8% 8% 11% 12% 8% 14% 9% 4% 8% 10% 0% 8% 8% 22% 44% 14%

June 3 - June 5, 2005 44% 49% 39% 52% 36% 50% 53% 37% 35% 57% 40% 56% 58% 46% 32% 44% 48% 4% 36% 20% 37% 14% 4%

June 10 - June 12, 2005 60% 59% 61% 70% 51% 74% 66% 59% 42% 70% 49% 72% 68% 70% 52% 76% 64% 11% 41% 23% 45% 14% 6%


March 11 - March 13, 2005 28% 27% 25% 10% 44% 20% 0% 50% 33% 0% 60% 0% 0% 25% 25% 33% 0% 0% 0% 0% 0% 60% 0%

March 18 - March 20, 2005 21% 25% 21% 24% 22% 27% 17% 20% 25% 33% 0% 38% 25% 11% 40% 14% 0% 0% 0% 14% 29% 14% 0%

March 25 - March 27, 2005 18% 22% 8% 25% 6% 25% 25% 0% 13% 45% 0% 50% 43% 0% 25% 0% 0% 0% 33% 17% 0% 17% 17%

June 3 - June 5, 2005 19% 20% 21% 23% 15% 28% 19% 14% 17% 23% 15% 32% 14% 24% 16% 23% 25% 0% 57% 31% 26% 23% 3%

June 10 - June 12, 2005 14% 13% 16% 15% 14% 23% 6% 12% 17% 15% 10% 29% 3% 14% 17% 18% 9% 0% 50% 41% 29% 15% 3%

FIRST CHOICE - ALL

March 11 - March 13, 2005 1% 1% 1% 1% 1% 1% 0% 1% 1% 0% 2% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 20% 0%

March 18 - March 20, 2005 1% 1% 1% 2% 0% 4% 0% 0% 0% 2% 0% 4% 0% 2% 0% 4% 0% 0% 0% 0% 0% 0% 0%

March 25 - March 27, 2005 1% 1% 0% 0% 1% 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0% 10% 0%

June 3 - June 5, 2005 4% 4% 5% 5% 3% 6% 4% 4% 2% 5% 2% 6% 4% 5% 4% 6% 4% 6% 53% 40% 27% 5% 7%

June 10 - June 12, 2005 9% 7% 11% 11% 6% 17% 6% 7% 5% 10% 4% 16% 4% 13% 8% 18% 8% 21% 59% 22% 34% 5% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BATMAN BEGINS / WB

June 15, 2005

June 10 - June 12, 2005



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Movie

Internet Radio

UNAIDED AWARE

May 13 - May 15, 2005 2% 1% 3% 2% 1% 3% 1% 2% 0% 1% 0% 2% 0% 3% 2% 4% 2% 0% 0% 0% 0% 33% 0%

May 20 - May 22, 2005 3% 6% 1% 2% 4% 2% 2% 6% 2% 3% 8% 4% 2% 1% 0% 0% 2% 0% 75% 50% 33% 58% 25%

May 27 - May 29, 2005 4% 5% 3% 5% 3% 2% 7% 6% 0% 5% 4% 0% 10% 4% 2% 4% 4% 0% 40% 27% 40% 40% 0%

June 3 - June 5, 2005 9% 12% 7% 14% 5% 14% 13% 7% 3% 16% 8% 16% 16% 11% 2% 12% 10% 3% 30% 22% 51% 38% 5%

June 10 - June 12, 2005 15% 17% 14% 17% 14% 17% 17% 16% 11% 20% 13% 14% 26% 14% 14% 20% 8% 0% 50% 22% 42% 33% 22%

TOTAL AWARE

May 13 - May 15, 2005 29% 35% 23% 36% 23% 34% 37% 29% 16% 39% 31% 40% 38% 32% 14% 28% 36% 2% 22% 25% 17% 34% 4%

May 20 - May 22, 2005 34% 39% 28% 35% 33% 32% 38% 40% 25% 39% 39% 30% 48% 31% 26% 34% 28% 1% 33% 21% 24% 31% 10%

May 27 - May 29, 2005 44% 50% 38% 49% 38% 52% 46% 47% 29% 53% 46% 60% 46% 45% 30% 44% 46% 4% 30% 19% 25% 30% 6%

June 3 - June 5, 2005 49% 59% 39% 57% 41% 59% 55% 41% 40% 67% 51% 66% 68% 47% 30% 52% 42% 1% 32% 22% 26% 27% 9%

June 10 - June 12, 2005 62% 67% 57% 72% 53% 73% 70% 68% 38% 74% 60% 72% 76% 69% 46% 74% 64% 2% 30% 27% 34% 17% 14%


May 13 - May 15, 2005 33% 47% 22% 37% 38% 44% 30% 38% 38% 46% 48% 55% 37% 25% 14% 29% 22% 0% 26% 21% 23% 49% 2%

May 20 - May 22, 2005 34% 45% 23% 33% 38% 28% 37% 45% 28% 36% 54% 27% 42% 29% 15% 29% 29% 0% 33% 27% 25% 52% 6%

May 27 - May 29, 2005 28% 35% 20% 28% 30% 27% 28% 26% 38% 32% 39% 30% 35% 22% 17% 23% 22% 0% 34% 18% 36% 34% 6%

June 3 - June 5, 2005 27% 33% 19% 25% 32% 20% 29% 32% 33% 30% 37% 27% 32% 17% 23% 12% 24% 0% 30% 26% 35% 48% 20%

June 10 - June 12, 2005 27% 30% 22% 25% 28% 29% 20% 28% 29% 35% 25% 42% 29% 14% 33% 19% 9% 0% 38% 34% 41% 27% 13%

FIRST CHOICE - ALL

May 13 - May 15, 2005 3% 5% 2% 4% 3% 2% 5% 4% 2% 6% 4% 4% 8% 1% 2% 0% 2% 0% 15% 31% 15% 15% 8%

May 20 - May 22, 2005 4% 7% 1% 3% 5% 3% 3% 6% 4% 5% 9% 4% 6% 1% 1% 2% 0% 6% 25% 13% 25% 13% 6%

May 27 - May 29, 2005 6% 9% 4% 6% 7% 4% 8% 11% 2% 6% 12% 4% 8% 6% 1% 4% 8% 0% 40% 20% 32% 15% 4%

June 3 - June 5, 2005 5% 9% 2% 6% 5% 6% 6% 6% 3% 9% 9% 10% 8% 3% 0% 2% 4% 0% 33% 33% 33% 25% 24%

June 10 - June 12, 2005 7% 7% 6% 7% 6% 12% 3% 9% 3% 8% 7% 12% 4% 7% 5% 12% 2% 0% 38% 38% 54% 12% 23%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CHARLIE ET LA CHOCOLATERIE (CHARLIE AND THE CHOCOLATE FACTORY) / WB

July 13, 2005

June 10 - June 12, 2005



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UNAIDED AWARE

June 10 - June 12, 2005 1% 1% 1% 1% 1% 1% 1% 1% 0% 0% 1% 0% 0% 2% 0% 2% 2% 0% 0% 67% 33% 67% 33%

TOTAL AWARE

June 10 - June 12, 2005 39% 30% 48% 48% 31% 46% 49% 42% 20% 34% 26% 26% 42% 60% 36% 64% 56% 2% 22% 19% 21% 17% 6%


June 10 - June 12, 2005 29% 24% 33% 30% 29% 37% 24% 26% 35% 22% 27% 27% 19% 35% 31% 41% 29% 0% 24% 17% 24% 28% 7%

FIRST CHOICE - ALL

June 10 - June 12, 2005 4% 2% 7% 5% 4% 6% 4% 3% 4% 2% 2% 2% 2% 8% 5% 10% 6% 0% 29% 24% 12% 12% 6%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


June 8, 2005

June 10 - June 12, 2005



Under

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13-17 18-24 25-34 35-49 25

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Internet Radio

UNAIDED AWARE

May 6 - May 8, 2005 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

May 13 - May 15, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 20 - May 22, 2005 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

May 27 - May 29, 2005 1% 1% 1% 1% 1% 1% 0% 2% 0% 0% 1% 0% 0% 1% 1% 2% 0% 0% 0% 0% 0% 100% 0%

June 3 - June 5, 2005 3% 3% 3% 3% 3% 2% 3% 2% 4% 2% 4% 0% 4% 3% 2% 4% 2% 9% 55% 36% 55% 27% 9%

June 10 - June 12, 2005 12% 12% 11% 16% 8% 15% 16% 9% 6% 17% 8% 14% 20% 14% 7% 16% 12% 24% 47% 27% 24% 29% 7%

TOTAL AWARE

May 6 - May 8, 2005 13% 19% 7% 18% 9% 16% 19% 12% 5% 23% 15% 20% 26% 12% 2% 12% 12% 6% 27% 21% 8% 31% 1%

May 13 - May 15, 2005 13% 14% 11% 12% 14% 9% 14% 20% 7% 13% 15% 12% 14% 10% 12% 6% 14% 8% 32% 22% 10% 26% 2%

May 20 - May 22, 2005 17% 21% 13% 19% 15% 21% 17% 20% 10% 25% 17% 26% 24% 13% 13% 16% 10% 6% 44% 18% 21% 32% 7%

May 27 - May 29, 2005 23% 29% 18% 25% 22% 29% 20% 25% 19% 31% 27% 32% 30% 18% 17% 26% 10% 4% 33% 14% 14% 40% 1%

June 3 - June 5, 2005 32% 35% 30% 35% 30% 34% 36% 29% 30% 36% 34% 36% 36% 34% 25% 32% 36% 2% 33% 21% 29% 25% 6%

June 10 - June 12, 2005 45% 52% 38% 48% 43% 46% 49% 48% 37% 57% 48% 51% 62% 39% 37% 42% 36% 9% 31% 24% 25% 19% 7%


May 6 - May 8, 2005 20% 32% 14% 29% 24% 44% 16% 33% 0% 35% 27% 60% 15% 17% 0% 17% 17% 0% 50% 21% 14% 21% 0%

May 13 - May 15, 2005 18% 18% 18% 13% 22% 0% 21% 20% 29% 15% 20% 0% 29% 10% 25% 0% 14% 0% 22% 33% 11% 22% 0%

May 20 - May 22, 2005 27% 36% 19% 34% 23% 38% 29% 30% 10% 36% 35% 38% 33% 31% 8% 38% 20% 0% 40% 35% 25% 40% 10%

May 27 - May 29, 2005 18% 21% 14% 16% 20% 10% 25% 24% 16% 10% 33% 6% 13% 28% 0% 15% 60% 0% 35% 6% 29% 41% 0%

June 3 - June 5, 2005 17% 26% 8% 14% 22% 15% 14% 17% 27% 22% 29% 22% 22% 6% 12% 6% 6% 0% 48% 35% 30% 39% 4%

June 10 - June 12, 2005 15% 19% 12% 15% 16% 7% 22% 21% 11% 21% 17% 14% 26% 8% 16% 0% 17% 0% 36% 32% 36% 18% 7%

CONFIDENTIAL

History Report




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13-17 18-24 25-34 35-49 25

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Internet Radio

FIRST CHOICE - ALL

May 6 - May 8, 2005 2% 3% 1% 2% 2% 4% 0% 2% 1% 3% 2% 6% 0% 1% 1% 2% 0% 0% 14% 14% 0% 0% 0%

May 13 - May 15, 2005 2% 2% 2% 2% 2% 1% 2% 2% 1% 2% 1% 2% 2% 1% 2% 0% 2% 17% 0% 17% 0% 15% 0%

May 20 - May 22, 2005 2% 3% 2% 3% 2% 3% 2% 2% 2% 3% 2% 2% 4% 2% 2% 4% 0% 0% 67% 0% 11% 12% 11%

May 27 - May 29, 2005 2% 1% 2% 2% 1% 1% 3% 1% 1% 0% 2% 0% 0% 4% 0% 2% 6% 0% 67% 0% 50% 6% 0%

June 3 - June 5, 2005 1% 1% 2% 2% 1% 3% 1% 0% 1% 2% 0% 4% 0% 2% 1% 2% 2% 20% 40% 20% 0% 0% 0%

June 10 - June 12, 2005 3% 4% 2% 2% 4% 0% 3% 3% 4% 3% 4% 0% 6% 0% 3% 0% 0% 0% 50% 40% 40% 3% 10%

Film:

Release Date:

Field Dates:


June 8, 2005

June 10 - June 12, 2005

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

GUERRE DES MONDES, LA (WAR OF THE WORLDS) / UIP

July 6, 2005

June 10 - June 12, 2005



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25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 3 - June 5, 2005 5% 8% 3% 6% 4% 3% 9% 4% 4% 8% 7% 2% 14% 4% 1% 4% 4% 0% 55% 5% 40% 20% 0%

June 10 - June 12, 2005 6% 8% 4% 4% 8% 1% 6% 10% 5% 4% 11% 2% 6% 3% 4% 0% 6% 0% 64% 23% 32% 18% 5%

TOTAL AWARE

June 3 - June 5, 2005 50% 62% 39% 54% 47% 49% 58% 50% 44% 62% 61% 52% 72% 45% 33% 46% 44% 1% 48% 22% 23% 19% 8%

June 10 - June 12, 2005 54% 62% 47% 54% 55% 48% 59% 63% 46% 63% 60% 58% 68% 45% 49% 40% 50% 2% 50% 25% 16% 24% 7%


June 3 - June 5, 2005 44% 54% 36% 50% 44% 51% 48% 40% 48% 53% 54% 54% 53% 44% 24% 48% 41% 0% 56% 21% 26% 26% 7%

June 10 - June 12, 2005 47% 55% 40% 47% 50% 49% 46% 48% 52% 54% 55% 48% 59% 38% 43% 50% 28% 0% 58% 23% 17% 24% 5%

FIRST CHOICE - ALL

June 3 - June 5, 2005 12% 19% 6% 14% 10% 14% 14% 8% 12% 21% 16% 20% 22% 7% 4% 8% 6% 0% 60% 23% 17% 11% 4%

June 10 - June 12, 2005 13% 20% 6% 13% 13% 8% 18% 10% 16% 24% 17% 16% 30% 3% 9% 0% 6% 2% 53% 18% 8% 8% 6%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


June 8, 2005

June 10 - June 12, 2005



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 6 - May 8, 2005 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 100% 0% 0%

May 13 - May 15, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 20 - May 22, 2005 2% 3% 2% 4% 1% 2% 5% 2% 0% 4% 1% 4% 4% 3% 1% 0% 6% 0% 11% 11% 33% 22% 0%

May 27 - May 29, 2005 2% 2% 3% 1% 3% 1% 1% 3% 3% 1% 2% 2% 0% 1% 4% 0% 2% 13% 25% 13% 25% 88% 0%

June 3 - June 5, 2005 5% 5% 6% 5% 6% 3% 6% 6% 5% 4% 5% 2% 6% 5% 6% 4% 6% 5% 20% 20% 30% 25% 5%

June 10 - June 12, 2005 14% 8% 20% 13% 15% 15% 11% 15% 15% 8% 9% 7% 8% 18% 21% 22% 14% 16% 47% 24% 44% 9% 5%

TOTAL AWARE

May 6 - May 8, 2005 16% 20% 13% 17% 16% 15% 19% 15% 16% 18% 21% 18% 18% 16% 10% 12% 20% 0% 18% 17% 32% 22% 0%

May 13 - May 15, 2005 17% 14% 20% 18% 16% 14% 21% 19% 13% 13% 14% 14% 12% 22% 18% 14% 30% 1% 16% 12% 27% 27% 8%

May 20 - May 22, 2005 21% 20% 23% 19% 23% 13% 25% 24% 22% 18% 21% 14% 22% 20% 25% 12% 28% 2% 26% 20% 19% 25% 4%

May 27 - May 29, 2005 21% 20% 22% 20% 21% 16% 24% 22% 20% 19% 20% 14% 24% 21% 22% 18% 24% 4% 16% 22% 27% 29% 5%

June 3 - June 5, 2005 33% 28% 38% 33% 34% 29% 36% 37% 31% 27% 30% 24% 30% 38% 38% 34% 42% 2% 20% 24% 31% 22% 7%

June 10 - June 12, 2005 48% 43% 54% 50% 48% 49% 50% 50% 45% 41% 45% 40% 42% 58% 50% 58% 58% 8% 26% 37% 27% 16% 7%


May 6 - May 8, 2005 18% 15% 19% 21% 13% 40% 5% 13% 13% 22% 10% 44% 0% 19% 20% 33% 10% 0% 45% 27% 9% 9% 0%

May 13 - May 15, 2005 19% 11% 28% 20% 22% 14% 24% 21% 23% 8% 14% 0% 17% 27% 28% 29% 27% 0% 7% 7% 36% 43% 14%

May 20 - May 22, 2005 27% 28% 24% 29% 24% 23% 32% 29% 18% 28% 29% 43% 18% 30% 20% 0% 43% 0% 32% 14% 18% 32% 0%

May 27 - May 29, 2005 20% 15% 26% 20% 21% 6% 29% 9% 35% 16% 15% 14% 17% 24% 27% 0% 42% 0% 12% 6% 53% 47% 6%

June 3 - June 5, 2005 20% 16% 25% 17% 25% 14% 19% 22% 29% 15% 17% 17% 13% 18% 32% 12% 24% 0% 21% 25% 36% 29% 4%

June 10 - June 12, 2005 21% 14% 27% 19% 24% 20% 18% 26% 22% 11% 18% 12% 10% 24% 30% 24% 24% 0% 46% 44% 39% 10% 15%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

May 6 - May 8, 2005 2% 1% 3% 1% 3% 0% 2% 4% 1% 0% 1% 0% 0% 2% 4% 0% 4% 0% 14% 14% 0% 9% 0%

May 13 - May 15, 2005 5% 1% 10% 6% 5% 3% 8% 4% 6% 0% 1% 0% 0% 11% 9% 6% 16% 0% 10% 5% 10% 6% 10%

May 20 - May 22, 2005 5% 4% 6% 3% 7% 3% 3% 7% 7% 5% 3% 6% 4% 1% 11% 0% 2% 0% 25% 25% 10% 12% 5%

May 27 - May 29, 2005 6% 5% 7% 4% 9% 1% 6% 5% 12% 3% 7% 0% 6% 4% 10% 2% 6% 4% 13% 17% 13% 18% 0%

June 3 - June 5, 2005 4% 2% 6% 3% 6% 2% 3% 7% 4% 3% 1% 2% 4% 2% 10% 2% 2% 0% 6% 25% 13% 8% 6%

June 10 - June 12, 2005 7% 4% 10% 6% 8% 4% 7% 7% 9% 4% 4% 5% 4% 7% 12% 4% 10% 11% 44% 41% 22% 0% 4%

Film:

Release Date:

Field Dates:


June 8, 2005

June 10 - June 12, 2005

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MADAGASCAR / UIP

June 22, 2005

June 10 - June 12, 2005



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 20 - May 22, 2005 2% 2% 2% 2% 2% 2% 1% 3% 1% 2% 2% 2% 2% 1% 2% 2% 0% 0% 71% 29% 57% 14% 14%

May 27 - May 29, 2005 3% 3% 3% 4% 2% 4% 3% 3% 1% 5% 1% 8% 2% 2% 3% 0% 4% 0% 55% 36% 18% 18% 0%

June 3 - June 5, 2005 4% 4% 5% 5% 4% 1% 8% 3% 4% 3% 4% 2% 4% 6% 3% 0% 12% 0% 50% 25% 44% 19% 6%

June 10 - June 12, 2005 13% 13% 13% 10% 16% 15% 6% 18% 13% 10% 16% 14% 6% 11% 15% 16% 6% 10% 65% 16% 41% 14% 4%

TOTAL AWARE

May 20 - May 22, 2005 20% 23% 17% 20% 21% 19% 20% 29% 12% 21% 25% 20% 22% 18% 16% 18% 18% 4% 59% 25% 31% 26% 5%

May 27 - May 29, 2005 24% 21% 27% 27% 21% 24% 30% 23% 19% 25% 17% 24% 26% 29% 25% 24% 34% 3% 49% 23% 25% 16% 5%

June 3 - June 5, 2005 27% 26% 28% 31% 24% 30% 32% 25% 22% 28% 24% 22% 34% 34% 23% 38% 30% 1% 37% 18% 35% 14% 5%

June 10 - June 12, 2005 40% 41% 39% 40% 40% 47% 34% 46% 33% 42% 40% 47% 38% 39% 39% 48% 30% 4% 46% 21% 32% 18% 5%


May 20 - May 22, 2005 34% 30% 38% 28% 39% 37% 20% 48% 17% 24% 36% 30% 18% 33% 44% 44% 22% 0% 70% 22% 56% 44% 11%

May 27 - May 29, 2005 31% 33% 28% 26% 36% 25% 27% 35% 37% 32% 35% 33% 31% 21% 36% 17% 24% 0% 72% 24% 34% 7% 7%

June 3 - June 5, 2005 31% 25% 37% 32% 30% 27% 38% 32% 27% 29% 21% 27% 29% 35% 39% 26% 47% 0% 53% 26% 32% 9% 3%

June 10 - June 12, 2005 33% 27% 38% 33% 32% 23% 47% 37% 24% 28% 25% 15% 42% 38% 38% 29% 53% 0% 73% 16% 33% 6% 4%

FIRST CHOICE - ALL

May 20 - May 22, 2005 3% 3% 3% 2% 5% 0% 3% 6% 3% 1% 5% 0% 2% 2% 4% 0% 4% 0% 50% 8% 50% 6% 8%

May 27 - May 29, 2005 4% 3% 4% 4% 3% 3% 5% 3% 3% 4% 2% 4% 4% 4% 4% 2% 6% 0% 43% 14% 29% 0% 0%

June 3 - June 5, 2005 3% 1% 5% 3% 3% 2% 3% 3% 3% 0% 1% 0% 0% 5% 5% 4% 6% 0% 55% 18% 18% 6% 9%

June 10 - June 12, 2005 5% 4% 7% 6% 5% 4% 7% 7% 2% 3% 4% 2% 4% 8% 5% 6% 10% 0% 75% 10% 25% 2% 5%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MOUSTACHE, LA / Pathé

July 6, 2005

June 10 - June 12, 2005



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 3 - June 5, 2005 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 100% 100% 0% 0%

June 10 - June 12, 2005 1% 0% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 0% 2% 0% 2% 2% 0% 0% 0% 50% 0% 0%

TOTAL AWARE

June 3 - June 5, 2005 13% 12% 14% 12% 14% 10% 13% 11% 17% 9% 14% 10% 8% 14% 14% 10% 18% 0% 10% 37% 12% 10% 12%

June 10 - June 12, 2005 12% 10% 14% 11% 12% 10% 13% 13% 11% 9% 11% 12% 6% 14% 13% 8% 20% 2% 28% 15% 22% 9% 9%


June 3 - June 5, 2005 14% 13% 11% 17% 7% 20% 15% 0% 12% 33% 0% 20% 50% 7% 14% 20% 0% 0% 33% 67% 0% 17% 17%

June 10 - June 12, 2005 13% 16% 11% 9% 17% 11% 8% 8% 27% 13% 18% 20% 0% 7% 15% 0% 10% 0% 33% 17% 17% 17% 17%

FIRST CHOICE - ALL

June 3 - June 5, 2005 2% 1% 2% 1% 2% 1% 1% 0% 4% 2% 0% 2% 2% 0% 4% 0% 0% 0% 17% 33% 0% 0% 17%

June 10 - June 12, 2005 2% 1% 3% 1% 3% 0% 1% 0% 5% 0% 1% 0% 0% 1% 4% 0% 2% 0% 0% 0% 0% 0% 17%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

POUPEES RUSSES, LES (RUSSIAN DOLLS) / Mars

June 15, 2005

June 10 - June 12, 2005



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 13 - May 15, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 20 - May 22, 2005 1% 1% 2% 2% 1% 3% 1% 0% 1% 1% 1% 2% 0% 3% 0% 4% 2% 20% 40% 20% 0% 40% 0%

May 27 - May 29, 2005 2% 2% 3% 2% 3% 2% 2% 4% 1% 0% 3% 0% 0% 4% 2% 4% 4% 22% 33% 22% 33% 44% 0%

June 3 - June 5, 2005 4% 2% 6% 5% 3% 3% 6% 1% 5% 2% 2% 0% 4% 7% 4% 6% 8% 0% 0% 13% 20% 27% 27%

June 10 - June 12, 2005 11% 7% 16% 13% 10% 15% 11% 7% 12% 8% 6% 9% 6% 18% 13% 20% 16% 2% 34% 20% 36% 23% 20%

TOTAL AWARE

May 13 - May 15, 2005 12% 13% 12% 13% 12% 11% 15% 13% 10% 12% 14% 12% 12% 14% 9% 10% 18% 0% 10% 27% 4% 27% 13%

May 20 - May 22, 2005 17% 15% 18% 18% 15% 18% 18% 14% 16% 15% 15% 12% 18% 21% 15% 24% 18% 5% 11% 23% 18% 30% 6%

May 27 - May 29, 2005 26% 26% 26% 27% 24% 25% 29% 23% 25% 25% 26% 22% 28% 29% 22% 28% 30% 6% 17% 13% 28% 24% 6%

June 3 - June 5, 2005 32% 26% 37% 36% 27% 34% 38% 26% 28% 27% 25% 22% 32% 45% 29% 46% 44% 1% 13% 21% 24% 25% 15%

June 10 - June 12, 2005 49% 45% 53% 53% 45% 59% 47% 40% 49% 44% 45% 49% 40% 61% 44% 68% 54% 2% 19% 26% 31% 17% 14%


May 13 - May 15, 2005 18% 12% 26% 27% 9% 18% 33% 15% 0% 17% 7% 0% 33% 36% 11% 40% 33% 0% 33% 33% 11% 33% 22%

May 20 - May 22, 2005 28% 30% 28% 33% 23% 28% 39% 36% 13% 33% 27% 33% 33% 33% 20% 25% 44% 0% 11% 37% 5% 26% 5%

May 27 - May 29, 2005 23% 22% 24% 26% 19% 36% 17% 22% 16% 28% 15% 36% 21% 24% 23% 36% 13% 0% 17% 17% 22% 26% 13%

June 3 - June 5, 2005 20% 17% 26% 31% 11% 32% 29% 4% 18% 22% 12% 9% 31% 36% 10% 43% 27% 0% 14% 21% 21% 21% 7%

June 10 - June 12, 2005 28% 22% 35% 36% 21% 31% 43% 18% 24% 27% 18% 19% 35% 43% 25% 38% 48% 0% 32% 29% 45% 14% 20%

FIRST CHOICE - ALL

May 13 - May 15, 2005 2% 1% 2% 2% 2% 1% 2% 1% 2% 0% 2% 0% 0% 3% 1% 2% 4% 0% 0% 0% 0% 12% 0%

May 20 - May 22, 2005 3% 1% 4% 3% 2% 4% 2% 3% 1% 1% 1% 0% 2% 5% 3% 8% 2% 10% 0% 30% 0% 7% 0%

May 27 - May 29, 2005 4% 3% 5% 4% 5% 3% 4% 8% 1% 3% 3% 2% 4% 4% 6% 4% 4% 6% 19% 0% 25% 12% 6%

June 3 - June 5, 2005 5% 5% 6% 7% 4% 5% 9% 4% 3% 3% 6% 0% 6% 11% 1% 10% 12% 0% 10% 10% 5% 10% 14%

June 10 - June 12, 2005 7% 5% 9% 7% 7% 4% 10% 5% 8% 2% 8% 2% 2% 12% 5% 6% 18% 0% 19% 33% 30% 10% 19%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SA MERE OU MOI (MONSTER-IN-LAW) / Metro

June 22, 2005

June 10 - June 12, 2005



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 20 - May 22, 2005 1% 0% 1% 0% 1% 0% 0% 1% 1% 0% 0% 0% 0% 0% 2% 0% 0% 0% 50% 0% 0% 0% 0%

May 27 - May 29, 2005 1% 0% 1% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0%

June 3 - June 5, 2005 1% 0% 2% 2% 0% 2% 2% 0% 0% 0% 0% 0% 0% 4% 0% 4% 4% 25% 50% 0% 0% 50% 0%

June 10 - June 12, 2005 1% 0% 2% 2% 0% 2% 1% 0% 0% 0% 0% 0% 0% 3% 0% 4% 2% 0% 33% 0% 67% 100% 0%

TOTAL AWARE

May 20 - May 22, 2005 9% 7% 12% 9% 10% 6% 12% 8% 11% 7% 7% 6% 8% 11% 12% 6% 16% 3% 27% 27% 5% 27% 9%

May 27 - May 29, 2005 14% 14% 14% 14% 15% 12% 15% 14% 16% 11% 17% 12% 10% 16% 13% 12% 20% 0% 28% 25% 7% 28% 5%

June 3 - June 5, 2005 17% 12% 21% 18% 15% 13% 23% 12% 18% 11% 13% 6% 16% 25% 17% 20% 30% 2% 26% 17% 21% 24% 7%

June 10 - June 12, 2005 18% 11% 25% 19% 17% 16% 22% 16% 18% 14% 9% 12% 16% 24% 25% 20% 28% 1% 11% 14% 27% 23% 2%


May 20 - May 22, 2005 10% 7% 13% 6% 16% 0% 8% 13% 18% 0% 14% 0% 0% 9% 17% 0% 13% 0% 0% 50% 0% 25% 0%

May 27 - May 29, 2005 23% 18% 28% 22% 23% 25% 20% 36% 13% 18% 18% 17% 20% 25% 31% 33% 20% 0% 31% 31% 8% 31% 8%

June 3 - June 5, 2005 19% 21% 19% 25% 13% 15% 30% 8% 17% 18% 23% 0% 25% 28% 6% 20% 33% 0% 54% 15% 31% 23% 8%

June 10 - June 12, 2005 11% 9% 14% 16% 9% 7% 23% 6% 11% 15% 0% 20% 13% 17% 12% 0% 29% 0% 0% 22% 33% 33% 11%

FIRST CHOICE - ALL

May 20 - May 22, 2005 2% 0% 4% 1% 3% 2% 0% 4% 2% 0% 0% 0% 0% 2% 6% 4% 0% 0% 0% 0% 0% 0% 0%

May 27 - May 29, 2005 3% 1% 5% 4% 1% 4% 4% 0% 2% 1% 0% 0% 2% 7% 2% 8% 6% 0% 0% 13% 0% 5% 0%

June 3 - June 5, 2005 1% 0% 3% 2% 1% 1% 3% 1% 0% 0% 0% 0% 0% 4% 1% 2% 6% 20% 50% 0% 50% 10% 0%

June 10 - June 12, 2005 2% 1% 3% 3% 2% 1% 4% 2% 1% 1% 1% 0% 2% 4% 2% 2% 6% 0% 13% 25% 25% 5% 13%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SAN GING CHAAT GOO SI (NEW POLICE STORY) / Metro

July 13, 2005

June 10 - June 12, 2005



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 10 - June 12, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

June 10 - June 12, 2005 1% 2% 1% 2% 1% 2% 2% 1% 0% 2% 1% 5% 0% 2% 0% 0% 4% 0% 0% 0% 0% 33% 0%


June 10 - June 12, 2005 13% 0% 50% 25% 0% 0% 50% 0% 0% 0% 0% 0% 0% 50% 0% 0% 50% 0% 0% 0% 0% 0% 0%

FIRST CHOICE - ALL

June 10 - June 12, 2005 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SIN CITY / Other

June 1, 2005

June 10 - June 12, 2005



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 3 - June 5, 2005 36% 36% 36% 43% 28% 43% 43% 36% 21% 43% 29% 38% 48% 43% 28% 48% 38% 20% 48% 35% 38% 27% 19%

June 10 - June 12, 2005 36% 35% 36% 45% 26% 43% 47% 34% 18% 45% 26% 44% 46% 45% 26% 42% 48% 32% 40% 32% 42% 29% 12%

TOTAL AWARE

June 3 - June 5, 2005 77% 79% 75% 82% 72% 79% 84% 82% 62% 81% 77% 72% 90% 82% 67% 86% 78% 13% 39% 37% 32% 23% 16%

June 10 - June 12, 2005 80% 83% 78% 89% 72% 91% 87% 77% 66% 91% 75% 88% 94% 87% 68% 94% 80% 20% 36% 36% 35% 21% 9%


June 3 - June 5, 2005 28% 29% 28% 34% 23% 34% 33% 23% 23% 35% 23% 36% 33% 33% 22% 33% 33% 0% 61% 41% 38% 23% 15%

June 10 - June 12, 2005 23% 28% 18% 26% 20% 24% 28% 19% 20% 34% 20% 39% 30% 17% 19% 11% 25% 0% 39% 43% 35% 29% 8%

FIRST CHOICE - ALL

June 3 - June 5, 2005 13% 13% 14% 15% 12% 16% 14% 11% 12% 13% 12% 14% 12% 17% 11% 18% 16% 6% 62% 43% 34% 9% 13%

June 10 - June 12, 2005 13% 13% 13% 15% 11% 14% 16% 14% 8% 14% 13% 9% 18% 16% 9% 18% 14% 12% 37% 43% 33% 11% 12%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

STAR WARS: EPISODE III: REVENGE OF THE SITH / Fox

May 18, 2005

June 10 - June 12, 2005



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 15 - April 17, 2005 6% 8% 4% 7% 6% 2% 11% 8% 3% 10% 6% 4% 16% 3% 5% 0% 6% 0% 42% 50% 29% 54% 21%

April 22 - April 24, 2005 13% 17% 9% 10% 16% 5% 14% 19% 12% 11% 22% 6% 16% 8% 9% 4% 12% 0% 36% 32% 28% 54% 34%

April 29 - May 1, 2005 16% 22% 10% 11% 20% 10% 11% 22% 18% 17% 26% 18% 16% 5% 14% 4% 6% 2% 45% 52% 40% 45% 30%

May 6 - May 8, 2005 30% 34% 27% 31% 29% 29% 33% 32% 26% 28% 39% 32% 24% 34% 19% 26% 42% 1% 43% 55% 34% 44% 29%

May 13 - May 15, 2005 47% 57% 37% 48% 47% 44% 52% 50% 43% 59% 56% 62% 56% 37% 37% 26% 48% 2% 48% 56% 45% 53% 42%

May 20 - May 22, 2005 82% 85% 79% 85% 79% 84% 85% 86% 71% 87% 82% 84% 90% 82% 75% 84% 80% 30% 46% 64% 45% 54% 45%

May 27 - May 29, 2005 77% 81% 72% 76% 78% 77% 74% 76% 79% 79% 83% 80% 78% 72% 72% 74% 70% 42% 52% 63% 47% 53% 43%

June 3 - June 5, 2005 69% 72% 66% 69% 69% 69% 69% 72% 65% 71% 72% 70% 72% 67% 65% 68% 66% 48% 52% 57% 48% 51% 42%

June 10 - June 12, 2005 64% 67% 61% 67% 61% 70% 64% 67% 55% 74% 60% 81% 68% 60% 62% 60% 60% 58% 54% 60% 48% 45% 43%

TOTAL AWARE

April 15 - April 17, 2005 77% 85% 69% 78% 76% 73% 83% 79% 72% 82% 87% 74% 90% 74% 64% 72% 76% 1% 25% 34% 12% 30% 13%

April 22 - April 24, 2005 76% 86% 65% 77% 75% 79% 74% 76% 73% 82% 90% 84% 80% 71% 59% 74% 68% 1% 31% 39% 19% 33% 20%

April 29 - May 1, 2005 79% 86% 73% 78% 80% 78% 78% 82% 77% 86% 85% 87% 86% 71% 74% 72% 70% 1% 38% 46% 26% 33% 23%

May 6 - May 8, 2005 85% 89% 81% 89% 81% 87% 90% 82% 80% 90% 88% 88% 92% 87% 74% 86% 88% 3% 36% 50% 27% 39% 26%

May 13 - May 15, 2005 92% 93% 92% 94% 91% 95% 92% 93% 88% 94% 91% 96% 92% 93% 90% 94% 92% 3% 39% 53% 36% 39% 34%

May 20 - May 22, 2005 99% 100% 98% 99% 98% 98% 100% 99% 97% 100% 99% 100% 100% 98% 97% 96% 100% 26% 44% 63% 41% 49% 43%

May 27 - May 29, 2005 98% 99% 97% 97% 99% 98% 95% 99% 99% 98% 99% 100% 96% 95% 99% 96% 94% 36% 49% 63% 44% 50% 43%

June 3 - June 5, 2005 97% 99% 96% 98% 97% 99% 97% 95% 98% 99% 98% 100% 98% 97% 95% 98% 96% 43% 49% 57% 44% 49% 41%

June 10 - June 12, 2005 98% 98% 97% 98% 97% 98% 98% 98% 96% 100% 97% 100% 100% 96% 97% 96% 96% 50% 50% 60% 45% 45% 41%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio


April 15 - April 17, 2005 47% 63% 32% 49% 48% 45% 53% 49% 47% 63% 62% 62% 64% 34% 30% 28% 39% 0% 29% 38% 19% 42% 17%

April 22 - April 24, 2005 49% 60% 38% 48% 52% 48% 49% 59% 45% 60% 60% 60% 60% 35% 41% 35% 35% 0% 35% 41% 21% 41% 26%

April 29 - May 1, 2005 47% 61% 32% 45% 50% 42% 47% 50% 49% 57% 65% 48% 63% 32% 32% 36% 29% 0% 47% 47% 34% 46% 28%

May 6 - May 8, 2005 52% 64% 40% 53% 52% 57% 48% 60% 45% 63% 65% 68% 59% 41% 38% 47% 36% 0% 43% 52% 34% 48% 30%

May 13 - May 15, 2005 49% 59% 38% 48% 49% 45% 51% 55% 43% 55% 63% 56% 54% 41% 36% 34% 48% 0% 50% 64% 44% 51% 40%

May 20 - May 22, 2005 36% 41% 31% 33% 38% 30% 37% 40% 36% 38% 43% 34% 42% 29% 33% 25% 32% 0% 43% 73% 48% 58% 48%

May 27 - May 29, 2005 26% 29% 22% 20% 31% 23% 17% 29% 33% 22% 36% 26% 19% 18% 26% 21% 15% 0% 50% 62% 45% 50% 43%

June 3 - June 5, 2005 20% 19% 20% 16% 24% 18% 13% 27% 20% 11% 28% 12% 10% 21% 20% 24% 17% 0% 47% 67% 49% 54% 42%

June 10 - June 12, 2005 16% 22% 11% 13% 20% 13% 13% 19% 20% 16% 27% 19% 14% 10% 12% 8% 13% 0% 48% 67% 43% 49% 52%

FIRST CHOICE - ALL

April 15 - April 17, 2005 31% 44% 18% 32% 30% 28% 35% 32% 28% 44% 43% 40% 48% 19% 17% 16% 22% 0% 27% 35% 20% 19% 13%

April 22 - April 24, 2005 31% 44% 18% 28% 33% 22% 34% 36% 30% 37% 50% 30% 44% 19% 16% 14% 24% 2% 37% 43% 22% 17% 29%

April 29 - May 1, 2005 30% 45% 16% 23% 37% 16% 29% 40% 34% 39% 51% 26% 48% 9% 23% 8% 10% 1% 45% 50% 38% 18% 26%

May 6 - May 8, 2005 37% 50% 25% 40% 35% 42% 38% 34% 35% 54% 45% 54% 54% 26% 24% 30% 22% 3% 43% 57% 34% 15% 34%

May 13 - May 15, 2005 46% 59% 33% 47% 44% 43% 51% 45% 43% 62% 55% 62% 62% 32% 33% 24% 40% 2% 47% 57% 44% 19% 39%

May 20 - May 22, 2005 48% 58% 38% 52% 44% 46% 58% 47% 41% 67% 49% 64% 70% 37% 39% 28% 46% 25% 48% 70% 45% 24% 47%

May 27 - May 29, 2005 38% 46% 31% 38% 39% 47% 29% 41% 36% 45% 46% 60% 30% 31% 31% 34% 28% 27% 50% 65% 46% 21% 44%

June 3 - June 5, 2005 27% 31% 23% 23% 30% 28% 18% 32% 28% 27% 34% 32% 22% 19% 26% 24% 14% 26% 46% 67% 50% 22% 44%

June 10 - June 12, 2005 22% 27% 16% 20% 24% 25% 15% 20% 27% 27% 28% 35% 20% 13% 19% 16% 10% 35% 51% 72% 49% 21% 53%

Film:

Release Date:

Field Dates:

STAR WARS: EPISODE III: REVENGE OF THE SITH / Fox

May 18, 2005

June 10 - June 12, 2005

film tracking study france n t... · june 13, 2005 09:06:09 u.s. central time (gmt/utc -6) film...

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