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CONFIDENTIAL

Summary Report

February 09, 2006 11:15:51 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico -

Film Tracking Study MexicoTracking Summary Field Dates: February 5 - February 7, 2006WEIGHTED Int'l Territory: Mexico

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

DESCARRILADOS (DERAILED) BVI 1% 19% 15% 56% 8% 8% 33% 15% 2% 4% 2%

ORGULLO Y PREJUICIO (PRIDE AND P... UIP 1% 26% 34% 62% 7% 13% 32% 18% 5% 13% 6%

PANTERA ROSA, LA (PINK PANTHER, T... Fox 5% 72% 25% 45% 12% 22% 43% 15% 4% 12% 10%

RUMOR HAS IT WB 0% 23% 31% 62% 2% 20% 44% 12% 2% 11% 5%

OPENING NEXT WEEK

BAMBI 2 BVI 2% 48% 18% 37% 21% 14% 31% 29% 3% 7% -

BANDIDAS Fox 0% 45% 19% 50% 17% 12% 36% 24% 0% 8% -

DESCENSO (DESCENT, THE) Videocine 2% 15% 19% 38% 5% 7% 21% 21% 1% 5% -

EL HOMBRE DEL CLIMA (THE WEATHE... UIP 0% 23% 33% 59% 9% 14% 35% 18% 5% 12% -

SYRIANA WB 1% 17% 35% 68% 5% 12% 35% 17% 1% 4% -

OPENING IN TWO WEEKS

CASANOVA BVI 1% 32% 39% 66% 1% 18% 43% 12% 3% 12% -

CONQUISTA, LA (NEW WORLD, THE) Other 0% 14% 23% 42% 7% 15% 43% 14% 1% 7% -

MRS. HENDERSON PRESENTA (MRS. ... BVI 0% 5% 6% 29% 6% 3% 16% 24% 0% 1% -

SECRETO EN LA MONTAÑA (BROKEBA... Videocine 3% 36% 52% 75% 5% 24% 44% 14% 8% 18% -

SELLO DEL DIABLO, EL (11:11 ) Videocine 0% 9% 32% 51% 0% 15% 33% 21% 6% 14% -

TRES ENTIERROS DE MELQUIADES ES... SPRI 0% 14% 30% 54% 10% 9% 27% 23% 1% 4% -

OPENING IN THREE WEEKS

CALABOZOS Y DRAGONES 2 (DUNGEO... Videocine 0% 16% 29% 60% 13% 19% 39% 20% 2% 10% -

FIREWALL (WRONG ELEMENT, THE) WB 0% 12% 28% 65% 4% 12% 35% 20% 2% 6% -

HUSTLE & FLOW UIP 0% 4% 9% 38% 34% 5% 19% 23% 0% 1% -

INFRAMUNDO: LA EVOLUCIÓN (UNDER... SPRI 1% 41% 39% 57% 6% 27% 43% 15% 7% 21% -

RESCATE EN LA ANTÁRTICA (EIGHT B... BVI 0% 7% 10% 36% 2% 8% 29% 22% 0% 1% -

OPENING IN FOUR OR MORE WEEKS

HOODWINKED Videocine 0% 2% 17% 33% 0% 4% 18% 22% 0% 1% -

SECUESTRO EXPRESS BVI 0% 16% 17% 36% 19% 10% 30% 21% 2% 7% -

SÓLO AMIGOS (JUST FRIENDS) Videocine 0% 12% 13% 38% 7% 9% 24% 20% 1% 9% -

ÜLTIMAS VACACIONES, LAS (LAST HOL... UIP 0% 10% 34% 55% 22% 7% 21% 26% 1% 3% -

CONFIDENTIAL

Summary Report


PREVIOUSLY RELEASED STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

JOHNNY & JUNE: PASIÓN Y LOCURA (W... Fox 12% 54% 24% 45% 5% 17% 36% 13% 3% 11% 6%

MEMORIAS DE UNA GEISHA (MEMOIRS ... SPRI 25% 80% 39% 62% 4% 35% 57% 5% 21% 41% 29%

MI ABUELA ES UN PELIGRO 2 (BIG MO... Fox 28% 86% 10% 25% 21% 11% 24% 24% 1% 10% 5%

MUNICH UIP 41% 82% 30% 47% 5% 27% 43% 7% 13% 29% 20%

TERROR EN LA NIEBLA (FOG, THE) SPRI 27% 67% 25% 40% 15% 22% 37% 16% 4% 16% 14%

TIERRA FRÍA (NORTH COUNTRY) WB 5% 22% 26% 55% 7% 13% 33% 16% 0% 2% 3%

CONFIDENTIAL

Summary Chart


Film Tracking Study MexicoKey Tracking Measures Chart Field Dates: February 5 - February 7, 2006Among Opening Films Int'l Territory: Mexico

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

DESCARRILADOS (DERAIL... BVI

1%19%

15%2%

ORGULLO Y PREJUICIO (P... UIP

1%26%

34%5%

PANTERA ROSA, LA (PINK... Fox

5%72%

25%4%

RUMOR HAS IT WB

0%23%

31%2%

CONFIDENTIAL

Summary Chart



ONE WEEK OUT

BAMBI 2 BVI

2%48%

18%3%

BANDIDAS Fox

0%45%

19%0%

DESCENSO (DESCENT, THE) Videocine

2%15%

19%1%

EL HOMBRE DEL CLIMA (... UIP

0%23%

33%5%

SYRIANA WB

1%17%

35%1%

CONFIDENTIAL

Summary Chart



TWO WEEKS OUT

CASANOVA BVI

1%32%

39%3%

CONQUISTA, LA (NEW WOR... Other

0%14%

23%1%

MRS. HENDERSON PRESE... BVI

0%5%6%

0%

SECRETO EN LA MONTAÑ... Videocine

3%36%

52%8%

SELLO DEL DIABLO, EL (11:... Videocine

0%9%

32%6%

TRES ENTIERROS DE MEL... SPRI

0%14%

30%1%

CONFIDENTIAL

Summary Chart



THREE WEEKS OUT

CALABOZOS Y DRAGONES... Videocine

0%16%

29%2%

FIREWALL (WRONG ELEME... WB

0%12%

28%2%

HUSTLE & FLOW UIP

0%4%

9%0%

INFRAMUNDO: LA EVOLUC... SPRI

1%41%

39%7%

RESCATE EN LA ANTÁRTIC... BVI

0%7%

10%0%

CONFIDENTIAL

Summary Chart



FOUR OR MORE WEEKS OUT

HOODWINKED Videocine

0%2%

17%0%

SECUESTRO EXPRESS BVI

0%16%17%

2%

SÓLO AMIGOS (JUST FRIE... Videocine

0%12%13%

1%

ÜLTIMAS VACACIONES, LA... UIP

0%10%

34%1%

CONFIDENTIAL

First Choice Report


Film Tracking Study MexicoFirst Choice Summary Field Dates: February 5 - February 7, 2006Among All Int'l Territory: Mexico

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 323 177 146 140 183 40* 100 100 83 77 100 63 83 323 0*

MEMORIAS DE UNA GEISHA (MEMOIRS O... SPRI 21% 14% 27% 18% 22% 15% 19% 23% 20% 12% 16% 25% 29% 20% 0%

MUNICH UIP 13% 18% 8% 12% 15% 18% 10% 14% 16% 18% 18% 5% 11% 14% 0%

SECRETO EN LA MONTAÑA (BROKEBACK... Videocine 8% 11% 6% 8% 9% 3% 10% 8% 11% 9% 12% 6% 6% 9% 0%

INFRAMUNDO: LA EVOLUCIÓN (UNDERW... SPRI 7% 10% 3% 8% 7% 5% 9% 9% 4% 12% 9% 3% 4% 7% 0%

SELLO DEL DIABLO, EL (11:11 ) Videocine 6% 5% 6% 9% 3% 3% 11% 3% 2% 6% 3% 11% 2% 5% 0%

EL HOMBRE DEL CLIMA (THE WEATHER ... UIP 5% 5% 4% 4% 5% 0% 6% 4% 6% 5% 5% 3% 5% 5% 0%

ORGULLO Y PREJUICIO (PRIDE AND PRE... UIP 5% 2% 8% 4% 5% 3% 5% 6% 4% 1% 2% 8% 8% 5% 0%

TERROR EN LA NIEBLA (FOG, THE) SPRI 4% 2% 6% 4% 4% 10% 2% 6% 1% 3% 2% 6% 6% 4% 0%

PANTERA ROSA, LA (PINK PANTHER, THE) Fox 4% 6% 1% 5% 3% 3% 6% 3% 2% 9% 4% 0% 1% 4% 0%

CASANOVA BVI 3% 3% 4% 2% 4% 0% 3% 4% 5% 0% 5% 5% 4% 3% 0%

JOHNNY & JUNE: PASIÓN Y LOCURA (WAL... Fox 3% 2% 4% 4% 3% 3% 4% 2% 4% 3% 2% 5% 4% 3% 0%

BAMBI 2 BVI 3% 1% 4% 2% 3% 3% 2% 1% 5% 1% 1% 3% 5% 2% 0%

RUMOR HAS IT WB 2% 0% 4% 3% 1% 5% 2% 1% 1% 0% 0% 6% 2% 2% 0%

DESCARRILADOS (DERAILED) BVI 2% 2% 1% 1% 2% 5% 0% 2% 1% 1% 2% 2% 1% 2% 0%

CALABOZOS Y DRAGONES 2 (DUNGEONS... Videocine 2% 3% 1% 1% 2% 0% 2% 3% 1% 3% 3% 0% 1% 2% 0%

FIREWALL (WRONG ELEMENT, THE) WB 2% 3% 0% 0% 3% 0% 0% 1% 6% 0% 6% 0% 0% 2% 0%

SECUESTRO EXPRESS BVI 2% 2% 1% 2% 1% 8% 0% 0% 2% 4% 1% 0% 1% 2% 0%

DESCENSO (DESCENT, THE) Videocine 1% 1% 1% 0% 2% 0% 0% 2% 1% 0% 1% 0% 2% 1% 0%

SÓLO AMIGOS (JUST FRIENDS) Videocine 1% 1% 2% 2% 1% 3% 2% 0% 1% 1% 0% 3% 1% 1% 0%

CONQUISTA, LA (NEW WORLD, THE) Other 1% 2% 0% 1% 2% 3% 0% 1% 2% 1% 3% 0% 0% 1% 0%

MI ABUELA ES UN PELIGRO 2 (BIG MOMM... Fox 1% 1% 1% 1% 1% 3% 1% 1% 0% 1% 0% 2% 1% 1% 0%

ÜLTIMAS VACACIONES, LAS (LAST HOLID... UIP 1% 1% 1% 3% 0% 8% 1% 0% 0% 3% 0% 3% 0% 1% 0%

SYRIANA WB 1% 1% 1% 1% 1% 0% 2% 1% 0% 1% 0% 2% 1% 1% 0%

TRES ENTIERROS DE MELQUIADES ESTR... SPRI 1% 1% 1% 0% 1% 0% 0% 1% 1% 0% 1% 0% 1% 1% 0%

MRS. HENDERSON PRESENTA (MRS. H... BVI 0% 1% 0% 1% 0% 3% 0% 0% 0% 1% 0% 0% 0% 0% 0%

HOODWINKED Videocine 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0%

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: February 5 - February 7, 2006Among All (cont) Int'l Territory: Mexico



BASE:TOTAL 323 177 146 140 183 40* 100 100 83 77 100 63 83 323 0*

BANDIDAS Fox 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0%

TIERRA FRÍA (NORTH COUNTRY) WB 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0%

HUSTLE & FLOW UIP 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

RESCATE EN LA ANTÁRTICA (EIGHT BEL... BVI 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

* DENOTES SMALL SAMPLE SIZE

First Choice Summary Field Dates: February 5 - February 7, 2006Open/Released Int'l Territory: Mexico



BASE:TOTAL 323 177 146 140 183 40* 100 100 83 77 100 63 83 323 0*


MUNICH UIP 20% 25% 16% 19% 22% 15% 21% 24% 20% 26% 24% 11% 20% 21% 0%





RUMOR HAS IT WB 5% 2% 8% 6% 4% 8% 5% 4% 5% 1% 3% 11% 6% 5% 0%





CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: February 5 - February 7, 2006Among O/R Definitely Int'l Territory: MexicoAmong those going to the movies this weekend



BASE:TOTAL 125 77 48* 56 69 18* 38* 38* 31* 33* 44* 23* 25* 125 0*



MUNICH UIP 15% 21% 8% 14% 17% 17% 13% 18% 16% 21% 20% 4% 12% 16% 0%






RUMOR HAS IT WB 3% 1% 4% 4% 1% 0% 5% 0% 3% 0% 2% 9% 0% 2% 0%



First Choice Summary Field Dates: February 5 - February 7, 2006Among O/R Def/Prob Int'l Territory: MexicoAmong those going to the movies this weekend



BASE:TOTAL 238 136 102 95 143 25* 70 74 69 54 82 41* 61 238 0*


MUNICH UIP 21% 26% 19% 18% 26% 16% 19% 30% 22% 24% 27% 10% 25% 16% 0%





CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: February 5 - February 7, 2006O/R Def/Prob (cont) Int'l Territory: Mexico



BASE:TOTAL 238 136 102 95 143 25* 70 74 69 54 82 41* 61 238 0*


RUMOR HAS IT WB 4% 2% 6% 4% 3% 4% 4% 1% 6% 2% 2% 7% 5% 2% 0%




How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


323 177 146 140 183 40* 100 100 83 77 100 63 83 323 0*

Definitely 39% 44% 33% 40% 38% 45% 38% 38% 37% 43% 44% 37% 30% 39% 0%

Probably 35% 33% 37% 28% 40% 18% 32% 36% 46% 27% 38% 29% 43% 35% 0%

Not Sure 15% 13% 17% 16% 14% 20% 15% 16% 11% 16% 11% 17% 17% 15% 0%

Probably not 7% 7% 6% 9% 4% 13% 8% 7% 1% 10% 4% 8% 5% 7% 0%

Defintiely not 5% 3% 7% 6% 4% 5% 7% 3% 5% 4% 3% 10% 5% 5% 0%


CONFIDENTIAL

Segment Report


Film Tracking Study MexicoAudience Segment Field Dates: February 5 - February 7, 2006w/Overall Weighted Int'l Territory: Mexico

Film:

Release Date:

Field Dates:

BAMBI 2 / BVI

February 17, 2006

February 5 - February 7, 2006

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

323 2% 48% 18% 37% 21% 14% 31% 29% 3% 7% - 4% 31% 36% 39% 11% 4%

PERSONS

13-17 40* 3% 40% 0% 25% 25% 8% 33% 25% 3% 3% - 7% 13% 44% 25% 6% 13%

18-24 100 1% 49% 14% 33% 35% 9% 25% 39% 2% 6% - 4% 27% 33% 49% 10% 0%

25-34 100 3% 45% 16% 31% 11% 12% 26% 27% 1% 6% - 4% 24% 47% 38% 16% 4%

35-49 83 2% 52% 37% 56% 7% 29% 42% 18% 5% 10% - 1% 53% 28% 33% 12% 5%

Under 25 140 1% 46% 11% 31% 32% 9% 27% 35% 2% 5% - 5% 23% 35% 43% 9% 3%

25 Plus 183 3% 48% 26% 43% 9% 20% 33% 23% 3% 8% - 2% 39% 38% 35% 14% 5%

MALES

Males 177 1% 43% 16% 30% 21% 11% 24% 32% 1% 5% - 4% 36% 42% 38% 18% 5%

13-17 27* 0% 37% 0% 20% 20% 7% 26% 26% 0% 0% - 11% 20% 40% 20% 10% 20%

18-24 50 0% 44% 14% 23% 50% 10% 22% 50% 2% 6% - 4% 27% 41% 55% 18% 0%

Under 25 77 0% 42% 9% 22% 41% 9% 23% 42% 1% 4% - 6% 25% 41% 44% 16% 6%

25 Plus 100 1% 44% 20% 36% 7% 13% 25% 24% 1% 5% - 3% 43% 43% 34% 20% 5%

FEMALES

Females 146 4% 53% 23% 45% 17% 19% 38% 24% 4% 9% - 2% 29% 31% 39% 5% 3%

13-17 13* 8% 46% 0% 33% 33% 8% 46% 23% 8% 8% - 0% 0% 50% 33% 0% 0%

18-24 50 2% 54% 15% 41% 22% 8% 28% 28% 2% 6% - 4% 26% 26% 44% 4% 0%

Under 25 63 3% 52% 12% 39% 24% 8% 32% 27% 3% 6% - 3% 21% 30% 42% 3% 0%

25 Plus 83 5% 53% 32% 50% 11% 28% 43% 22% 5% 11% - 2% 34% 32% 36% 7% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BANDIDAS / Fox

February 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 45% 19% 50% 17% 12% 36% 24% 0% 8% - 3% 18% 38% 34% 18% 12%

PERSONS

13-17 40* 0% 35% 36% 86% 0% 20% 48% 13% 0% 8% - 0% 0% 21% 29% 14% 29%

18-24 100 0% 42% 17% 48% 17% 11% 33% 24% 0% 5% - 5% 19% 40% 36% 21% 10%

25-34 100 0% 54% 15% 39% 24% 12% 35% 29% 1% 11% - 4% 19% 37% 31% 19% 9%

35-49 83 1% 43% 17% 47% 17% 10% 37% 22% 0% 8% - 2% 28% 44% 39% 11% 11%

Under 25 140 0% 40% 21% 57% 13% 14% 37% 21% 0% 6% - 3% 14% 36% 34% 20% 14%

25 Plus 183 1% 49% 16% 42% 21% 11% 36% 26% 1% 10% - 3% 22% 40% 34% 16% 10%

MALES

Males 177 0% 41% 28% 60% 8% 16% 39% 17% 1% 8% - 4% 24% 36% 38% 24% 14%

13-17 27* 0% 33% 44% 89% 0% 26% 44% 15% 0% 7% - 0% 0% 22% 33% 22% 33%

18-24 50 0% 36% 22% 44% 11% 12% 36% 22% 0% 8% - 10% 11% 28% 44% 33% 11%

Under 25 77 0% 35% 30% 59% 7% 17% 39% 19% 0% 8% - 6% 7% 26% 41% 30% 19%

25 Plus 100 0% 45% 27% 60% 9% 15% 39% 15% 1% 9% - 3% 33% 42% 36% 20% 11%

FEMALES

Females 146 1% 51% 8% 36% 27% 8% 34% 32% 0% 8% - 2% 15% 41% 31% 11% 9%

13-17 13* 0% 38% 20% 80% 0% 8% 54% 8% 0% 8% - 0% 0% 20% 20% 0% 20%

18-24 50 0% 48% 13% 50% 21% 10% 30% 26% 0% 2% - 0% 25% 50% 29% 13% 8%

Under 25 63 0% 46% 14% 55% 17% 10% 35% 22% 0% 3% - 0% 21% 45% 28% 10% 10%

25 Plus 83 1% 54% 4% 24% 33% 6% 33% 39% 0% 11% - 3% 11% 38% 33% 11% 9%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CALABOZOS Y DRAGONES 2 (DUNGEO... / Videocine

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 16% 29% 60% 13% 19% 39% 20% 2% 10% - 3% 24% 18% 27% 20% 6%

PERSONS

13-17 40* 0% 15% 0% 50% 0% 18% 38% 13% 0% 8% - 2% 0% 50% 0% 17% 17%

18-24 100 0% 16% 25% 50% 19% 18% 37% 21% 2% 12% - 5% 13% 6% 31% 19% 6%

25-34 100 0% 17% 29% 53% 18% 18% 40% 22% 3% 15% - 3% 29% 12% 24% 35% 6%

35-49 83 0% 17% 50% 86% 0% 24% 46% 19% 1% 4% - 1% 57% 21% 43% 7% 0%

Under 25 140 0% 16% 18% 50% 14% 18% 37% 19% 1% 11% - 4% 9% 18% 23% 18% 9%

25 Plus 183 0% 17% 39% 68% 10% 21% 43% 21% 2% 10% - 2% 42% 16% 32% 23% 3%

MALES

Males 177 0% 16% 31% 59% 10% 23% 44% 14% 3% 15% - 4% 38% 10% 31% 31% 10%

13-17 27* 0% 11% 0% 33% 0% 22% 41% 11% 0% 11% - 3% 0% 33% 0% 0% 33%

18-24 50 0% 14% 29% 57% 29% 28% 46% 18% 4% 20% - 6% 14% 0% 29% 43% 14%

Under 25 77 0% 13% 20% 50% 20% 26% 44% 16% 3% 17% - 5% 10% 10% 20% 30% 20%

25 Plus 100 0% 19% 37% 63% 5% 20% 43% 13% 3% 14% - 4% 53% 11% 37% 32% 5%

FEMALES

Females 146 0% 16% 29% 63% 13% 16% 36% 27% 1% 4% - 1% 17% 25% 25% 8% 0%

13-17 13* 0% 23% 0% 67% 0% 8% 31% 15% 0% 0% - 0% 0% 67% 0% 33% 0%

18-24 50 0% 18% 22% 44% 11% 8% 28% 24% 0% 4% - 4% 11% 11% 33% 0% 0%

Under 25 63 0% 19% 17% 50% 8% 8% 29% 22% 0% 3% - 3% 8% 25% 25% 8% 0%

25 Plus 83 0% 14% 42% 75% 17% 22% 42% 30% 1% 5% - 0% 25% 25% 25% 8% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CASANOVA / BVI

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 1% 32% 39% 66% 1% 18% 43% 12% 3% 12% - 4% 36% 25% 46% 17% 2%

PERSONS

13-17 40* 3% 28% 64% 82% 0% 23% 55% 13% 0% 10% - 2% 27% 45% 27% 0% 0%

18-24 100 1% 34% 38% 62% 0% 16% 37% 12% 3% 11% - 7% 38% 15% 59% 24% 3%

25-34 100 1% 28% 43% 61% 4% 18% 37% 16% 4% 14% - 2% 36% 18% 50% 18% 4%

35-49 83 0% 34% 25% 71% 0% 14% 49% 7% 5% 11% - 2% 39% 32% 36% 14% 0%

Under 25 140 1% 32% 44% 67% 0% 18% 42% 12% 2% 11% - 5% 36% 22% 51% 18% 2%

25 Plus 183 1% 31% 34% 66% 2% 16% 43% 12% 4% 13% - 2% 38% 25% 43% 16% 2%

MALES

Males 177 1% 28% 24% 54% 0% 11% 38% 12% 3% 10% - 5% 40% 24% 54% 22% 4%

13-17 27* 0% 19% 40% 60% 0% 11% 48% 4% 0% 7% - 3% 20% 80% 20% 0% 0%

18-24 50 0% 28% 21% 50% 0% 8% 34% 18% 0% 4% - 8% 43% 14% 57% 36% 7%

Under 25 77 0% 25% 26% 53% 0% 9% 39% 13% 0% 5% - 6% 37% 32% 47% 26% 5%

25 Plus 100 1% 31% 23% 55% 0% 13% 37% 11% 5% 13% - 4% 42% 19% 58% 19% 3%

FEMALES

Females 146 1% 35% 53% 78% 2% 24% 48% 12% 4% 14% - 2% 33% 24% 39% 12% 0%

13-17 13* 8% 46% 83% 100% 0% 46% 69% 31% 0% 15% - 0% 33% 17% 33% 0% 0%

18-24 50 2% 40% 50% 70% 0% 24% 40% 6% 6% 18% - 6% 35% 15% 60% 15% 0%

Under 25 63 3% 41% 58% 77% 0% 29% 46% 11% 5% 17% - 4% 35% 15% 54% 12% 0%

25 Plus 83 0% 30% 48% 80% 4% 20% 49% 13% 4% 12% - 0% 32% 32% 24% 12% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CONQUISTA, LA (NEW WORLD, THE) / Other

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 14% 23% 42% 7% 15% 43% 14% 1% 7% - 3% 26% 23% 33% 23% 1%

PERSONS

13-17 40* 0% 15% 33% 50% 17% 18% 48% 13% 3% 5% - 0% 0% 17% 50% 0% 0%

18-24 100 0% 14% 21% 36% 7% 12% 30% 18% 0% 5% - 5% 29% 21% 29% 36% 0%

25-34 100 0% 14% 29% 57% 0% 17% 43% 13% 1% 8% - 2% 36% 36% 43% 36% 7%

35-49 83 0% 16% 31% 54% 0% 17% 61% 8% 2% 11% - 1% 46% 15% 31% 23% 0%

Under 25 140 0% 14% 25% 40% 10% 14% 35% 16% 1% 5% - 3% 20% 20% 35% 25% 0%

25 Plus 183 0% 15% 30% 56% 0% 17% 51% 11% 2% 9% - 1% 41% 26% 37% 30% 4%

MALES

Males 177 0% 20% 31% 54% 3% 19% 49% 11% 2% 11% - 2% 37% 23% 40% 31% 3%

13-17 27* 0% 11% 67% 67% 0% 19% 56% 7% 4% 7% - 0% 0% 0% 67% 0% 0%

18-24 50 0% 24% 25% 42% 8% 18% 34% 18% 0% 8% - 4% 25% 25% 25% 42% 0%

Under 25 77 0% 19% 33% 47% 7% 18% 42% 14% 1% 8% - 2% 20% 20% 33% 33% 0%

25 Plus 100 0% 20% 30% 60% 0% 20% 55% 9% 3% 14% - 3% 50% 25% 45% 30% 5%

FEMALES

Females 146 0% 8% 17% 33% 8% 11% 38% 16% 0% 3% - 2% 17% 25% 25% 17% 0%

13-17 13* 0% 23% 0% 33% 33% 15% 31% 23% 0% 0% - 0% 0% 33% 33% 0% 0%

18-24 50 0% 4% 0% 0% 0% 6% 26% 18% 0% 2% - 6% 50% 0% 50% 0% 0%

Under 25 63 0% 8% 0% 20% 20% 8% 27% 19% 0% 2% - 4% 20% 20% 40% 0% 0%

25 Plus 83 0% 8% 29% 43% 0% 13% 47% 13% 0% 4% - 0% 14% 29% 14% 29% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DESCARRILADOS (DERAILED) / BVI

February 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 1% 19% 15% 56% 8% 8% 33% 15% 2% 4% 2% 3% 25% 25% 46% 27% 6%

PERSONS

13-17 40* 3% 13% 20% 60% 0% 10% 33% 8% 5% 10% 5% 0% 20% 40% 20% 0% 0%

18-24 100 1% 20% 5% 50% 10% 6% 27% 15% 0% 5% 2% 6% 15% 15% 45% 30% 0%

25-34 100 1% 17% 29% 59% 0% 10% 28% 18% 2% 2% 2% 2% 47% 29% 47% 35% 24%

35-49 83 1% 24% 15% 60% 15% 10% 49% 14% 1% 2% 2% 1% 20% 30% 55% 25% 5%

Under 25 140 1% 18% 8% 52% 8% 7% 29% 13% 1% 6% 3% 4% 16% 20% 40% 24% 0%

25 Plus 183 1% 20% 22% 59% 8% 10% 38% 16% 2% 2% 2% 1% 32% 30% 51% 30% 14%

MALES

Males 177 1% 16% 24% 59% 7% 9% 34% 14% 2% 4% 3% 3% 34% 28% 48% 28% 3%

13-17 27* 0% 11% 33% 100% 0% 15% 37% 7% 4% 7% 4% 0% 0% 33% 0% 0% 0%

18-24 50 2% 18% 11% 44% 11% 8% 30% 16% 0% 6% 4% 6% 22% 22% 44% 44% 0%

Under 25 77 1% 16% 17% 58% 8% 10% 32% 13% 1% 6% 4% 3% 17% 25% 33% 33% 0%

25 Plus 100 0% 17% 29% 59% 6% 8% 35% 15% 2% 2% 3% 3% 47% 29% 59% 24% 6%

FEMALES

Females 146 2% 23% 9% 55% 9% 8% 34% 16% 1% 4% 1% 2% 18% 24% 45% 27% 12%

13-17 13* 8% 15% 0% 0% 0% 0% 23% 8% 8% 15% 8% 0% 50% 50% 50% 0% 0%

18-24 50 0% 22% 0% 55% 9% 4% 24% 14% 0% 4% 0% 6% 9% 9% 45% 18% 0%

Under 25 63 2% 21% 0% 46% 8% 3% 24% 13% 2% 6% 2% 4% 15% 15% 46% 15% 0%

25 Plus 83 2% 24% 15% 60% 10% 12% 41% 18% 1% 2% 1% 0% 20% 30% 45% 35% 20%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DESCENSO (DESCENT, THE) / Videocine

February 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 2% 15% 19% 38% 5% 7% 21% 21% 1% 5% - 4% 26% 24% 42% 8% 2%

PERSONS

13-17 40* 3% 15% 17% 67% 0% 15% 35% 23% 0% 5% - 0% 17% 67% 33% 0% 0%

18-24 100 1% 17% 18% 47% 0% 4% 16% 22% 0% 5% - 7% 41% 6% 47% 0% 0%

25-34 100 3% 16% 25% 25% 6% 7% 16% 22% 2% 7% - 4% 25% 31% 44% 19% 6%

35-49 83 0% 12% 10% 20% 10% 6% 27% 14% 1% 1% - 3% 20% 10% 30% 20% 0%

Under 25 140 1% 16% 17% 52% 0% 7% 21% 22% 0% 5% - 5% 35% 22% 43% 0% 0%

25 Plus 183 2% 14% 19% 23% 8% 7% 21% 19% 2% 4% - 3% 23% 23% 38% 19% 4%

MALES

Males 177 1% 16% 17% 34% 0% 8% 24% 15% 1% 5% - 5% 38% 17% 38% 17% 3%

13-17 27* 4% 15% 0% 50% 0% 19% 41% 11% 0% 7% - 0% 25% 50% 25% 0% 0%

18-24 50 0% 18% 22% 44% 0% 6% 18% 20% 0% 6% - 8% 44% 0% 56% 0% 0%

Under 25 77 1% 17% 15% 46% 0% 10% 26% 17% 0% 6% - 5% 38% 15% 46% 0% 0%

25 Plus 100 1% 16% 19% 25% 0% 7% 22% 13% 1% 4% - 6% 38% 19% 31% 31% 6%

FEMALES

Females 146 2% 14% 20% 40% 10% 5% 18% 27% 1% 4% - 2% 15% 30% 45% 0% 0%

13-17 13* 0% 15% 50% 100% 0% 8% 23% 46% 0% 0% - 0% 0% 100% 50% 0% 0%

18-24 50 2% 16% 13% 50% 0% 2% 14% 24% 0% 4% - 6% 38% 13% 38% 0% 0%

Under 25 63 2% 16% 20% 60% 0% 3% 16% 29% 0% 3% - 4% 30% 30% 40% 0% 0%

25 Plus 83 2% 12% 20% 20% 20% 6% 19% 25% 2% 5% - 1% 0% 30% 50% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

EL HOMBRE DEL CLIMA (THE WEATHE... / UIP

February 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 23% 33% 59% 9% 14% 35% 18% 5% 12% - 3% 48% 32% 27% 18% 1%

PERSONS

13-17 40* 0% 25% 50% 80% 0% 18% 45% 13% 0% 8% - 5% 40% 40% 10% 0% 0%

18-24 100 0% 25% 24% 40% 12% 9% 24% 21% 6% 11% - 5% 48% 20% 32% 12% 0%

25-34 100 1% 19% 26% 53% 11% 14% 34% 23% 4% 10% - 1% 42% 32% 21% 32% 5%

35-49 83 0% 23% 42% 84% 5% 22% 52% 10% 6% 20% - 1% 63% 42% 42% 26% 0%

Under 25 140 0% 25% 31% 51% 9% 11% 30% 19% 4% 10% - 5% 46% 26% 26% 9% 0%

25 Plus 183 1% 21% 34% 68% 8% 17% 42% 17% 5% 15% - 1% 53% 37% 32% 29% 3%

MALES

Males 177 0% 23% 38% 70% 0% 17% 42% 16% 5% 12% - 3% 57% 28% 35% 25% 3%

13-17 27* 0% 19% 60% 100% 0% 19% 44% 11% 0% 7% - 3% 60% 60% 0% 0% 0%

18-24 50 0% 26% 31% 46% 0% 12% 28% 20% 8% 10% - 6% 46% 8% 31% 15% 0%

Under 25 77 0% 23% 39% 61% 0% 14% 34% 17% 5% 9% - 5% 50% 22% 22% 11% 0%

25 Plus 100 0% 22% 36% 77% 0% 19% 49% 15% 5% 14% - 2% 64% 32% 45% 36% 5%

FEMALES

Females 146 1% 23% 27% 48% 18% 12% 30% 20% 4% 14% - 2% 39% 36% 21% 12% 0%

13-17 13* 0% 38% 40% 60% 0% 15% 46% 15% 0% 8% - 7% 20% 20% 20% 0% 0%

18-24 50 0% 24% 17% 33% 25% 6% 20% 22% 4% 12% - 4% 50% 33% 33% 8% 0%

Under 25 63 0% 27% 24% 41% 18% 8% 25% 21% 3% 11% - 4% 41% 29% 29% 6% 0%

25 Plus 83 1% 19% 31% 56% 19% 16% 34% 19% 5% 16% - 0% 38% 44% 13% 19% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FIREWALL (WRONG ELEMENT, THE) / WB

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 12% 28% 65% 4% 12% 35% 20% 2% 6% - 3% 33% 26% 21% 14% 4%

PERSONS

13-17 40* 0% 10% 0% 25% 0% 13% 35% 25% 0% 10% - 0% 0% 25% 0% 0% 0%

18-24 100 0% 11% 9% 64% 9% 5% 25% 22% 0% 2% - 5% 18% 18% 18% 36% 0%

25-34 100 0% 7% 29% 57% 0% 8% 30% 18% 1% 3% - 3% 43% 57% 14% 29% 14%

35-49 83 0% 23% 58% 79% 5% 30% 59% 13% 6% 13% - 0% 53% 21% 32% 5% 5%

Under 25 140 0% 11% 7% 53% 7% 7% 28% 23% 0% 4% - 3% 13% 20% 13% 27% 0%

25 Plus 183 0% 14% 50% 73% 4% 18% 43% 16% 3% 8% - 1% 50% 31% 27% 12% 8%

MALES

Males 177 0% 16% 32% 61% 7% 15% 43% 16% 3% 10% - 3% 36% 25% 21% 25% 4%

13-17 27* 0% 7% 0% 0% 0% 11% 33% 15% 0% 15% - 0% 0% 0% 0% 0% 0%

18-24 50 0% 18% 11% 67% 11% 8% 34% 22% 0% 4% - 6% 11% 22% 11% 44% 0%

Under 25 77 0% 14% 9% 55% 9% 9% 34% 19% 0% 8% - 3% 9% 18% 9% 36% 0%

25 Plus 100 0% 17% 47% 65% 6% 20% 50% 14% 6% 11% - 3% 53% 29% 29% 18% 6%

FEMALES

Females 146 0% 9% 38% 77% 0% 11% 29% 22% 0% 2% - 1% 38% 31% 23% 0% 8%

13-17 13* 0% 15% 0% 50% 0% 15% 38% 46% 0% 0% - 0% 0% 50% 0% 0% 0%

18-24 50 0% 4% 0% 50% 0% 2% 16% 22% 0% 0% - 4% 50% 0% 50% 0% 0%

Under 25 63 0% 6% 0% 50% 0% 5% 21% 27% 0% 0% - 3% 25% 25% 25% 0% 0%

25 Plus 83 0% 11% 56% 89% 0% 16% 35% 18% 0% 4% - 0% 44% 33% 22% 0% 11%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HOODWINKED / Videocine

June 2, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 2% 17% 33% 0% 4% 18% 22% 0% 1% - 1% 17% 17% 25% 42% 17%

PERSONS

13-17 40* 0% 3% 100% 100% 0% 5% 23% 18% 0% 0% - 0% 0% 0% 100% 0% 0%

18-24 100 0% 3% 0% 33% 0% 4% 17% 23% 0% 2% - 3% 0% 0% 33% 67% 0%

25-34 100 0% 3% 33% 67% 0% 5% 15% 23% 0% 1% - 1% 67% 67% 33% 100% 67%

35-49 83 0% 0% 0% 0% 0% 2% 20% 23% 1% 1% - 1% 0% 0% 0% 0% 0%

Under 25 140 0% 3% 25% 50% 0% 4% 19% 21% 0% 1% - 2% 0% 0% 50% 50% 0%

25 Plus 183 0% 2% 33% 67% 0% 4% 17% 23% 1% 1% - 1% 67% 67% 33% 100% 67%

MALES

Males 177 0% 3% 33% 67% 0% 6% 20% 22% 1% 2% - 2% 33% 33% 50% 83% 33%

13-17 27* 0% 4% 100% 100% 0% 7% 22% 11% 0% 0% - 0% 0% 0% 100% 0% 0%

18-24 50 0% 4% 0% 50% 0% 6% 20% 26% 0% 4% - 6% 0% 0% 50% 100% 0%

Under 25 77 0% 4% 33% 67% 0% 6% 21% 21% 0% 3% - 3% 0% 0% 67% 67% 0%

25 Plus 100 0% 3% 33% 67% 0% 6% 20% 23% 1% 2% - 2% 67% 67% 33% 100% 67%

FEMALES

Females 146 0% 1% 0% 0% 0% 1% 15% 23% 0% 0% - 0% 0% 0% 0% 0% 0%

13-17 13* 0% 0% 0% 0% 0% 0% 23% 31% 0% 0% - 0% 0% 0% 0% 0% 0%

18-24 50 0% 2% 0% 0% 0% 2% 14% 20% 0% 0% - 0% 0% 0% 0% 0% 0%

Under 25 63 0% 2% 0% 0% 0% 2% 16% 22% 0% 0% - 0% 0% 0% 0% 0% 0%

25 Plus 83 0% 0% 0% 0% 0% 1% 14% 23% 0% 0% - 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HUSTLE & FLOW / UIP

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 4% 9% 38% 34% 5% 19% 23% 0% 1% - 2% 13% 25% 16% 25% 6%

PERSONS

13-17 40* 0% 3% 0% 0% 100% 8% 28% 15% 0% 5% - 0% 0% 0% 100% 0% 0%

18-24 100 0% 7% 14% 57% 29% 3% 16% 26% 0% 1% - 6% 0% 29% 29% 57% 0%

25-34 100 0% 4% 25% 100% 0% 5% 17% 26% 0% 0% - 0% 50% 25% 25% 50% 25%

35-49 83 0% 2% 0% 0% 100% 5% 24% 19% 0% 1% - 1% 0% 50% 0% 0% 0%

Under 25 140 0% 6% 13% 50% 38% 4% 19% 23% 0% 2% - 4% 0% 25% 38% 50% 0%

25 Plus 183 0% 3% 17% 67% 33% 5% 20% 23% 0% 1% - 0% 33% 33% 17% 33% 17%

MALES

Males 177 0% 7% 17% 67% 25% 3% 23% 20% 0% 2% - 2% 17% 25% 33% 50% 8%

13-17 27* 0% 4% 0% 0% 100% 4% 22% 11% 0% 7% - 0% 0% 0% 100% 0% 0%

18-24 50 0% 14% 14% 57% 29% 2% 20% 28% 0% 2% - 8% 0% 29% 29% 57% 0%

Under 25 77 0% 10% 13% 50% 38% 3% 21% 22% 0% 4% - 5% 0% 25% 38% 50% 0%

25 Plus 100 0% 4% 25% 100% 0% 4% 24% 18% 0% 1% - 1% 50% 25% 25% 50% 25%

FEMALES

Females 146 0% 1% 0% 0% 100% 6% 16% 27% 0% 0% - 1% 0% 50% 0% 0% 0%

13-17 13* 0% 0% 0% 0% 0% 15% 38% 23% 0% 0% - 0% 0% 0% 0% 0% 0%

18-24 50 0% 0% 0% 0% 0% 4% 12% 24% 0% 0% - 4% 0% 0% 0% 0% 0%

Under 25 63 0% 0% 0% 0% 0% 6% 17% 24% 0% 0% - 3% 0% 0% 0% 0% 0%

25 Plus 83 0% 2% 0% 0% 100% 6% 16% 29% 0% 0% - 0% 0% 50% 0% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

INFRAMUNDO: LA EVOLUCIÓN (UNDE... / SPRI

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 1% 41% 39% 57% 6% 27% 43% 15% 7% 21% - 7% 27% 26% 47% 17% 5%

PERSONS

13-17 40* 0% 50% 45% 75% 0% 33% 55% 10% 5% 23% - 0% 20% 25% 25% 15% 10%

18-24 100 2% 44% 43% 61% 5% 30% 45% 12% 9% 23% - 11% 25% 32% 48% 20% 7%

25-34 100 1% 42% 31% 52% 7% 25% 39% 19% 9% 25% - 9% 29% 26% 55% 24% 5%

35-49 83 0% 31% 42% 54% 8% 22% 40% 17% 4% 13% - 3% 31% 23% 46% 19% 0%

Under 25 140 1% 46% 44% 66% 3% 31% 48% 11% 8% 23% - 7% 23% 30% 41% 19% 8%

25 Plus 183 1% 37% 35% 53% 7% 23% 39% 18% 7% 20% - 6% 29% 25% 51% 22% 3%

MALES

Males 177 0% 47% 42% 64% 2% 31% 52% 8% 10% 28% - 9% 26% 32% 45% 29% 7%

13-17 27* 0% 56% 40% 67% 0% 30% 52% 7% 7% 19% - 0% 7% 33% 33% 13% 13%

18-24 50 0% 50% 48% 80% 0% 36% 60% 8% 14% 34% - 16% 32% 36% 48% 32% 8%

Under 25 77 0% 52% 45% 75% 0% 34% 57% 8% 12% 29% - 10% 23% 35% 43% 25% 10%

25 Plus 100 0% 44% 39% 55% 5% 28% 48% 9% 9% 27% - 8% 30% 30% 48% 32% 5%

FEMALES

Females 146 2% 33% 35% 50% 10% 22% 32% 23% 3% 13% - 4% 27% 19% 48% 6% 2%

13-17 13* 0% 38% 60% 100% 0% 38% 62% 15% 0% 31% - 0% 60% 0% 0% 20% 0%

18-24 50 4% 38% 37% 37% 11% 24% 30% 16% 4% 12% - 6% 16% 26% 47% 5% 5%

Under 25 63 3% 38% 42% 50% 8% 27% 37% 16% 3% 16% - 4% 25% 21% 38% 8% 4%

25 Plus 83 1% 29% 29% 50% 13% 18% 29% 29% 4% 11% - 4% 29% 17% 58% 4% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

JOHNNY & JUNE: PASIÓN Y LOCURA (W... / Fox

February 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 12% 54% 24% 45% 5% 17% 36% 13% 3% 11% 6% 11% 34% 46% 43% 18% 10%

PERSONS

13-17 40* 8% 48% 32% 47% 5% 25% 43% 10% 3% 8% 10% 10% 21% 53% 16% 16% 5%

18-24 100 12% 47% 21% 45% 4% 12% 34% 12% 4% 11% 6% 13% 36% 40% 55% 17% 11%

25-34 100 15% 58% 28% 45% 5% 21% 37% 15% 2% 13% 3% 8% 31% 52% 36% 24% 14%

35-49 83 13% 63% 17% 44% 6% 13% 35% 12% 4% 8% 5% 12% 42% 42% 48% 13% 6%

Under 25 140 11% 47% 24% 45% 5% 16% 36% 11% 4% 10% 7% 12% 32% 44% 44% 17% 9%

25 Plus 183 14% 60% 23% 45% 5% 17% 36% 14% 3% 11% 4% 9% 36% 47% 42% 19% 10%

MALES

Males 177 15% 51% 20% 42% 3% 14% 34% 11% 2% 8% 5% 11% 37% 43% 45% 21% 13%

13-17 27* 7% 44% 33% 50% 8% 26% 44% 11% 4% 4% 7% 3% 8% 50% 8% 17% 8%

18-24 50 12% 46% 17% 39% 4% 10% 36% 10% 2% 10% 6% 12% 35% 30% 70% 22% 9%

Under 25 77 10% 45% 23% 43% 6% 16% 39% 10% 3% 8% 6% 9% 26% 37% 49% 20% 9%

25 Plus 100 18% 56% 18% 41% 2% 12% 30% 11% 2% 8% 4% 14% 45% 46% 43% 21% 16%

FEMALES

Females 146 10% 58% 27% 48% 7% 21% 39% 15% 4% 14% 5% 9% 32% 49% 40% 15% 6%

13-17 13* 8% 54% 29% 43% 0% 23% 38% 8% 0% 15% 15% 23% 43% 57% 29% 14% 0%

18-24 50 12% 48% 25% 50% 4% 14% 32% 14% 6% 12% 6% 14% 38% 50% 42% 13% 13%

Under 25 63 11% 49% 26% 48% 3% 16% 33% 13% 5% 13% 8% 15% 39% 52% 39% 13% 10%

25 Plus 83 10% 65% 28% 48% 9% 24% 43% 17% 4% 14% 4% 4% 28% 48% 41% 17% 4%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MEMORIAS DE UNA GEISHA (MEMOIRS... / SPRI

February 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 25% 80% 39% 62% 4% 35% 57% 5% 21% 41% 29% 19% 42% 50% 51% 20% 9%

PERSONS

13-17 40* 20% 68% 52% 63% 4% 43% 53% 8% 15% 28% 18% 5% 37% 52% 33% 15% 4%

18-24 100 24% 83% 37% 64% 6% 33% 61% 5% 19% 45% 31% 18% 41% 51% 55% 19% 8%

25-34 100 26% 80% 31% 60% 3% 28% 54% 7% 23% 40% 31% 23% 44% 50% 49% 24% 11%

35-49 83 25% 80% 44% 59% 2% 39% 54% 4% 20% 40% 31% 22% 45% 48% 55% 20% 11%

Under 25 140 23% 79% 41% 64% 5% 36% 59% 6% 18% 40% 27% 14% 40% 51% 50% 18% 7%

25 Plus 183 26% 80% 37% 60% 2% 33% 54% 5% 22% 40% 31% 22% 45% 49% 51% 22% 11%

MALES

Males 177 21% 75% 34% 57% 4% 29% 50% 6% 14% 33% 28% 19% 45% 41% 47% 26% 11%

13-17 27* 15% 59% 50% 69% 6% 37% 52% 7% 7% 19% 15% 3% 31% 31% 31% 13% 6%

18-24 50 20% 82% 32% 61% 10% 28% 60% 8% 14% 42% 28% 18% 41% 44% 51% 29% 12%

Under 25 77 18% 74% 37% 63% 9% 31% 57% 8% 12% 34% 23% 12% 39% 40% 46% 25% 11%

25 Plus 100 23% 76% 32% 53% 0% 27% 44% 5% 16% 33% 31% 25% 50% 41% 47% 26% 11%

FEMALES

Females 146 29% 84% 44% 66% 3% 40% 64% 5% 27% 48% 32% 18% 40% 60% 55% 15% 8%

13-17 13* 31% 85% 55% 55% 0% 54% 54% 8% 31% 46% 23% 7% 45% 82% 36% 18% 0%

18-24 50 28% 84% 43% 67% 2% 38% 62% 2% 24% 48% 34% 18% 40% 57% 60% 10% 5%

Under 25 63 29% 84% 45% 64% 2% 41% 60% 3% 25% 48% 32% 15% 42% 62% 55% 11% 4%

25 Plus 83 29% 84% 43% 67% 4% 40% 66% 6% 29% 48% 31% 20% 39% 59% 56% 17% 11%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MI ABUELA ES UN PELIGRO 2 (BIG MO... / Fox

January 27, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 28% 86% 10% 25% 21% 11% 24% 24% 1% 10% 5% 23% 37% 53% 53% 17% 9%

PERSONS

13-17 40* 30% 93% 11% 32% 14% 15% 35% 13% 3% 15% 13% 17% 22% 53% 44% 11% 8%

18-24 100 27% 87% 11% 24% 25% 11% 22% 26% 1% 8% 2% 26% 38% 52% 55% 18% 8%

25-34 100 25% 80% 11% 26% 23% 11% 24% 29% 1% 9% 3% 19% 38% 53% 48% 24% 13%

35-49 83 33% 87% 8% 19% 18% 7% 18% 22% 0% 12% 7% 27% 46% 57% 60% 13% 8%

Under 25 140 28% 89% 11% 27% 22% 12% 26% 22% 1% 10% 5% 23% 33% 52% 52% 16% 8%

25 Plus 183 28% 83% 10% 23% 20% 9% 21% 26% 1% 10% 5% 22% 41% 55% 53% 18% 11%

MALES

Males 177 32% 85% 11% 23% 18% 11% 21% 21% 1% 10% 6% 26% 42% 55% 51% 21% 11%

13-17 27* 41% 93% 16% 36% 12% 19% 37% 11% 4% 19% 19% 22% 17% 42% 46% 8% 8%

18-24 50 26% 88% 14% 25% 20% 14% 24% 22% 0% 6% 2% 26% 34% 55% 57% 32% 9%

Under 25 77 31% 90% 14% 29% 17% 16% 29% 18% 1% 10% 8% 24% 28% 50% 53% 24% 9%

25 Plus 100 32% 82% 7% 17% 18% 7% 16% 24% 0% 10% 5% 28% 54% 59% 50% 20% 12%

FEMALES

Females 146 24% 86% 10% 27% 25% 10% 25% 27% 1% 10% 3% 19% 33% 52% 54% 13% 8%

13-17 13* 8% 92% 0% 25% 17% 8% 31% 15% 0% 8% 0% 7% 33% 75% 42% 17% 8%

18-24 50 28% 86% 9% 23% 30% 8% 20% 30% 2% 10% 2% 26% 42% 49% 53% 5% 7%

Under 25 63 24% 87% 7% 24% 27% 8% 22% 27% 2% 10% 2% 22% 40% 55% 51% 7% 7%

25 Plus 83 24% 84% 13% 30% 23% 12% 28% 28% 1% 11% 5% 16% 27% 50% 57% 17% 9%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MRS. HENDERSON PRESENTA (MRS. ... / BVI

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 5% 6% 29% 6% 3% 16% 24% 0% 1% - 2% 26% 31% 26% 8% 6%

PERSONS

13-17 40* 0% 5% 0% 50% 0% 5% 18% 20% 3% 8% - 0% 50% 100% 0% 0% 0%

18-24 100 0% 2% 0% 0% 0% 1% 13% 26% 0% 0% - 5% 0% 0% 50% 0% 0%

25-34 100 0% 8% 13% 25% 25% 5% 12% 30% 0% 0% - 2% 38% 13% 50% 38% 13%

35-49 83 0% 7% 17% 50% 0% 5% 24% 18% 0% 1% - 0% 17% 17% 0% 0% 17%

Under 25 140 0% 3% 0% 25% 0% 2% 14% 24% 1% 2% - 3% 25% 50% 25% 0% 0%

25 Plus 183 0% 8% 14% 36% 14% 5% 17% 25% 0% 1% - 1% 29% 14% 29% 21% 14%

MALES

Males 177 0% 6% 18% 45% 18% 5% 16% 27% 1% 2% - 2% 36% 36% 27% 27% 18%

13-17 27* 0% 7% 0% 50% 0% 7% 22% 19% 4% 11% - 0% 50% 100% 0% 0% 0%

18-24 50 0% 0% 0% 0% 0% 2% 14% 30% 0% 0% - 6% 0% 0% 0% 0% 0%

Under 25 77 0% 3% 0% 50% 0% 4% 17% 26% 1% 4% - 3% 50% 100% 0% 0% 0%

25 Plus 100 0% 9% 22% 44% 22% 5% 16% 27% 0% 0% - 2% 33% 22% 33% 33% 22%

FEMALES

Females 146 0% 5% 0% 14% 0% 3% 16% 22% 0% 1% - 1% 14% 0% 29% 0% 0%

13-17 13* 0% 0% 0% 0% 0% 0% 8% 23% 0% 0% - 0% 0% 0% 0% 0% 0%

18-24 50 0% 4% 0% 0% 0% 0% 12% 22% 0% 0% - 4% 0% 0% 50% 0% 0%

Under 25 63 0% 3% 0% 0% 0% 0% 11% 22% 0% 0% - 3% 0% 0% 50% 0% 0%

25 Plus 83 0% 6% 0% 20% 0% 5% 19% 22% 0% 1% - 0% 20% 0% 20% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MUNICH / UIP

January 27, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 41% 82% 30% 47% 5% 27% 43% 7% 13% 29% 20% 29% 41% 57% 45% 22% 12%

PERSONS

13-17 40* 28% 83% 27% 45% 3% 25% 45% 8% 18% 28% 15% 22% 31% 56% 53% 25% 9%

18-24 100 42% 85% 26% 41% 7% 25% 40% 8% 10% 29% 21% 34% 39% 52% 45% 22% 13%

25-34 100 49% 83% 29% 47% 5% 25% 43% 5% 14% 27% 24% 28% 40% 65% 41% 25% 14%

35-49 83 39% 78% 38% 54% 6% 31% 46% 10% 16% 33% 20% 25% 49% 55% 49% 20% 12%

Under 25 140 38% 84% 26% 42% 6% 25% 41% 8% 12% 29% 19% 30% 37% 53% 47% 23% 12%

25 Plus 183 44% 81% 33% 50% 5% 28% 44% 7% 15% 30% 22% 27% 44% 61% 45% 23% 14%

MALES

Males 177 41% 84% 26% 42% 7% 24% 40% 8% 18% 33% 25% 32% 41% 57% 51% 30% 16%

13-17 27* 26% 85% 17% 30% 4% 19% 37% 4% 26% 37% 19% 25% 18% 55% 45% 18% 9%

18-24 50 46% 90% 20% 36% 11% 22% 36% 14% 14% 30% 30% 40% 38% 51% 53% 36% 16%

Under 25 77 39% 88% 19% 34% 9% 21% 36% 10% 18% 32% 26% 35% 31% 52% 51% 30% 13%

25 Plus 100 43% 81% 32% 48% 5% 27% 43% 7% 18% 33% 24% 30% 49% 62% 51% 31% 19%

FEMALES

Females 146 42% 80% 35% 53% 4% 29% 47% 6% 8% 25% 16% 24% 40% 57% 39% 14% 9%

13-17 13* 31% 77% 50% 80% 0% 38% 62% 15% 0% 8% 8% 15% 60% 60% 70% 40% 10%

18-24 50 38% 80% 33% 48% 3% 28% 44% 2% 6% 28% 12% 28% 40% 53% 35% 8% 10%

Under 25 63 37% 79% 36% 54% 2% 30% 48% 5% 5% 24% 11% 25% 44% 54% 42% 14% 10%

25 Plus 83 46% 81% 34% 52% 6% 29% 46% 7% 11% 25% 20% 24% 37% 60% 37% 13% 7%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ORGULLO Y PREJUICIO (PRIDE AND P... / UIP

February 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 1% 26% 34% 62% 7% 13% 32% 18% 5% 13% 6% 3% 40% 31% 35% 21% 1%

PERSONS

13-17 40* 0% 25% 50% 70% 10% 18% 33% 23% 3% 13% 3% 0% 30% 40% 10% 0% 0%

18-24 100 2% 26% 27% 62% 8% 10% 31% 18% 5% 12% 5% 5% 35% 35% 38% 19% 0%

25-34 100 1% 27% 33% 52% 4% 13% 26% 18% 6% 16% 8% 2% 48% 33% 33% 22% 4%

35-49 83 1% 22% 39% 78% 11% 12% 39% 13% 4% 8% 6% 1% 44% 39% 22% 17% 0%

Under 25 140 1% 26% 33% 64% 8% 12% 31% 19% 4% 12% 4% 3% 33% 36% 31% 14% 0%

25 Plus 183 1% 25% 36% 62% 7% 13% 32% 16% 5% 13% 7% 1% 47% 36% 29% 20% 2%

MALES

Males 177 0% 17% 27% 53% 3% 9% 27% 16% 2% 7% 2% 2% 47% 20% 50% 30% 3%

13-17 27* 0% 7% 50% 100% 0% 11% 30% 19% 0% 11% 0% 0% 50% 50% 50% 0% 0%

18-24 50 0% 18% 33% 56% 11% 12% 32% 20% 2% 8% 2% 4% 22% 0% 67% 44% 0%

Under 25 77 0% 14% 36% 64% 9% 12% 31% 19% 1% 9% 1% 2% 27% 9% 64% 36% 0%

25 Plus 100 0% 19% 21% 47% 0% 7% 24% 13% 2% 5% 3% 2% 58% 26% 42% 26% 5%

FEMALES

Females 146 3% 35% 39% 69% 10% 16% 37% 19% 8% 19% 10% 2% 37% 45% 18% 10% 0%

13-17 13* 0% 62% 50% 63% 13% 31% 38% 31% 8% 15% 8% 0% 25% 38% 0% 0% 0%

18-24 50 4% 34% 24% 65% 6% 8% 30% 16% 8% 16% 8% 6% 41% 53% 24% 6% 0%

Under 25 63 3% 40% 32% 64% 8% 13% 32% 19% 8% 16% 8% 4% 36% 48% 16% 4% 0%

25 Plus 83 2% 31% 46% 73% 12% 19% 41% 19% 8% 22% 12% 1% 38% 42% 19% 15% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PANTERA ROSA, LA (PINK PANTHER, T... / Fox

February 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 5% 72% 25% 45% 12% 22% 43% 15% 4% 12% 10% 5% 41% 39% 47% 16% 8%

PERSONS

13-17 40* 5% 75% 33% 57% 10% 28% 55% 10% 3% 10% 13% 2% 23% 33% 40% 17% 3%

18-24 100 5% 75% 16% 36% 13% 16% 36% 16% 6% 12% 10% 10% 40% 41% 45% 19% 7%

25-34 100 3% 74% 27% 45% 14% 24% 41% 18% 3% 15% 11% 4% 46% 41% 51% 22% 12%

35-49 83 8% 64% 34% 57% 6% 27% 51% 11% 2% 10% 8% 2% 51% 42% 49% 9% 9%

Under 25 140 5% 75% 21% 42% 12% 19% 41% 14% 5% 11% 11% 7% 35% 39% 44% 18% 6%

25 Plus 183 5% 69% 30% 50% 10% 25% 45% 15% 3% 13% 10% 3% 48% 41% 50% 17% 11%

MALES

Males 177 3% 73% 28% 48% 8% 23% 44% 14% 6% 15% 13% 6% 45% 47% 49% 25% 12%

13-17 27* 4% 70% 32% 53% 5% 26% 52% 7% 4% 15% 15% 3% 21% 32% 47% 21% 5%

18-24 50 4% 72% 14% 33% 11% 16% 36% 18% 12% 18% 16% 14% 44% 50% 44% 31% 8%

Under 25 77 4% 71% 20% 40% 9% 19% 42% 14% 9% 17% 16% 10% 36% 44% 45% 27% 7%

25 Plus 100 3% 74% 34% 54% 7% 25% 45% 14% 4% 14% 11% 4% 51% 49% 51% 23% 15%

FEMALES

Females 146 8% 71% 23% 44% 16% 23% 44% 15% 1% 8% 7% 3% 39% 32% 46% 8% 5%

13-17 13* 8% 85% 36% 64% 18% 31% 62% 15% 0% 0% 8% 0% 27% 36% 27% 9% 0%

18-24 50 6% 78% 18% 38% 15% 16% 36% 14% 0% 6% 4% 6% 36% 33% 46% 8% 5%

Under 25 63 6% 79% 22% 44% 16% 19% 41% 14% 0% 5% 5% 4% 34% 34% 42% 8% 4%

25 Plus 83 8% 64% 25% 43% 15% 25% 46% 16% 1% 11% 8% 2% 43% 30% 49% 8% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RESCATE EN LA ANTÁRTICA (EIGHT B... / BVI

March 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 7% 10% 36% 2% 8% 29% 22% 0% 1% - 1% 20% 21% 29% 25% 6%

PERSONS

13-17 40* 0% 5% 0% 50% 0% 8% 28% 25% 0% 0% - 0% 0% 50% 0% 50% 50%

18-24 100 0% 6% 0% 17% 0% 2% 20% 25% 0% 0% - 4% 0% 33% 50% 33% 0%

25-34 100 0% 8% 25% 63% 0% 9% 26% 23% 0% 0% - 0% 38% 25% 25% 38% 13%

35-49 83 0% 12% 30% 60% 10% 18% 51% 12% 0% 2% - 0% 40% 10% 20% 20% 0%

Under 25 140 0% 6% 0% 25% 0% 4% 22% 25% 0% 0% - 2% 0% 38% 38% 38% 13%

25 Plus 183 0% 10% 28% 61% 6% 13% 37% 18% 0% 1% - 0% 39% 17% 22% 28% 6%

MALES

Males 177 0% 11% 26% 58% 5% 9% 34% 20% 0% 1% - 1% 26% 26% 32% 37% 11%

13-17 27* 0% 7% 0% 50% 0% 4% 22% 22% 0% 0% - 0% 0% 50% 0% 50% 50%

18-24 50 0% 8% 0% 25% 0% 4% 30% 24% 0% 0% - 6% 0% 50% 50% 50% 0%

Under 25 77 0% 8% 0% 33% 0% 4% 27% 23% 0% 0% - 3% 0% 50% 33% 50% 17%

25 Plus 100 0% 13% 38% 69% 8% 13% 40% 17% 0% 2% - 0% 38% 15% 31% 31% 8%

FEMALES

Females 146 0% 5% 0% 29% 0% 9% 26% 23% 0% 0% - 0% 29% 14% 14% 14% 0%

13-17 13* 0% 0% 0% 0% 0% 15% 38% 31% 0% 0% - 0% 0% 0% 0% 0% 0%

18-24 50 0% 4% 0% 0% 0% 0% 10% 26% 0% 0% - 2% 0% 0% 50% 0% 0%

Under 25 63 0% 3% 0% 0% 0% 3% 16% 27% 0% 0% - 1% 0% 0% 50% 0% 0%

25 Plus 83 0% 6% 0% 40% 0% 13% 34% 19% 0% 0% - 0% 40% 20% 0% 20% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RUMOR HAS IT / WB

February 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 23% 31% 62% 2% 20% 44% 12% 2% 11% 5% 4% 36% 43% 44% 15% 6%

PERSONS

13-17 40* 0% 20% 38% 88% 0% 23% 50% 10% 5% 8% 8% 2% 25% 50% 38% 13% 0%

18-24 100 0% 24% 29% 54% 4% 19% 39% 13% 2% 11% 5% 8% 38% 42% 42% 21% 8%

25-34 100 0% 24% 42% 67% 0% 20% 42% 16% 1% 12% 4% 1% 33% 46% 46% 13% 13%

35-49 83 0% 19% 19% 56% 0% 17% 49% 8% 1% 8% 5% 3% 38% 44% 44% 6% 0%

Under 25 140 0% 23% 31% 63% 3% 20% 42% 12% 3% 10% 6% 6% 34% 44% 41% 19% 6%

25 Plus 183 0% 22% 33% 63% 0% 19% 45% 13% 1% 10% 4% 2% 35% 45% 45% 10% 8%

MALES

Males 177 0% 18% 28% 59% 3% 15% 39% 14% 0% 5% 2% 3% 47% 34% 53% 22% 3%

13-17 27* 0% 15% 25% 75% 0% 15% 37% 11% 0% 0% 4% 3% 50% 50% 25% 25% 0%

18-24 50 0% 20% 20% 30% 10% 16% 36% 16% 0% 4% 0% 6% 60% 20% 50% 30% 0%

Under 25 77 0% 18% 21% 43% 7% 16% 36% 14% 0% 3% 1% 5% 57% 29% 43% 29% 0%

25 Plus 100 0% 18% 33% 72% 0% 15% 41% 13% 0% 7% 3% 3% 39% 39% 61% 17% 6%

FEMALES

Females 146 0% 27% 35% 65% 0% 24% 50% 11% 4% 16% 8% 4% 25% 53% 35% 8% 10%

13-17 13* 0% 31% 50% 100% 0% 38% 77% 8% 15% 23% 15% 0% 0% 50% 50% 0% 0%

18-24 50 0% 28% 36% 71% 0% 22% 42% 10% 4% 18% 10% 10% 21% 57% 36% 14% 14%

Under 25 63 0% 29% 39% 78% 0% 25% 49% 10% 6% 19% 11% 7% 17% 56% 39% 11% 11%

25 Plus 83 0% 27% 32% 55% 0% 23% 51% 12% 2% 14% 6% 1% 32% 50% 32% 5% 9%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SECRETO EN LA MONTAÑA (BROKEBA... / Videocine

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 3% 36% 52% 75% 5% 24% 44% 14% 8% 18% - 4% 35% 55% 41% 41% 22%

PERSONS

13-17 40* 0% 28% 55% 64% 18% 20% 38% 8% 3% 15% - 0% 18% 73% 36% 27% 9%

18-24 100 4% 33% 58% 76% 6% 25% 41% 15% 10% 16% - 7% 39% 48% 48% 45% 27%

25-34 100 6% 38% 37% 68% 3% 19% 44% 15% 8% 18% - 4% 37% 55% 37% 61% 24%

35-49 83 0% 45% 57% 84% 3% 30% 53% 14% 11% 22% - 1% 38% 59% 41% 22% 19%

Under 25 140 3% 31% 57% 73% 9% 24% 40% 13% 8% 16% - 5% 34% 55% 45% 41% 23%

25 Plus 183 3% 41% 47% 76% 3% 24% 48% 15% 9% 20% - 2% 37% 57% 39% 41% 21%

MALES

Males 177 3% 38% 51% 73% 7% 24% 44% 15% 11% 17% - 4% 45% 60% 52% 45% 24%

13-17 27* 0% 30% 50% 63% 25% 22% 37% 7% 4% 15% - 0% 25% 75% 38% 13% 13%

18-24 50 4% 38% 53% 68% 11% 24% 40% 16% 12% 16% - 8% 42% 58% 58% 47% 32%

Under 25 77 3% 35% 52% 67% 15% 23% 39% 13% 9% 16% - 5% 37% 63% 52% 37% 26%

25 Plus 100 4% 40% 50% 78% 3% 25% 48% 17% 12% 18% - 4% 50% 57% 53% 50% 23%

FEMALES

Females 146 3% 36% 50% 77% 2% 23% 45% 12% 6% 19% - 2% 25% 52% 27% 37% 19%

13-17 13* 0% 23% 67% 67% 0% 15% 38% 8% 0% 15% - 0% 0% 67% 33% 67% 0%

18-24 50 4% 28% 64% 86% 0% 26% 42% 14% 8% 16% - 6% 36% 36% 36% 43% 21%

Under 25 63 3% 27% 65% 82% 0% 24% 41% 13% 6% 16% - 4% 29% 41% 35% 47% 18%

25 Plus 83 2% 42% 43% 74% 3% 23% 48% 12% 6% 22% - 1% 23% 57% 23% 31% 20%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SECUESTRO EXPRESS / BVI

March 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 16% 17% 36% 19% 10% 30% 21% 2% 7% - 5% 45% 9% 27% 25% 4%

PERSONS

13-17 40* 0% 15% 17% 33% 33% 15% 40% 18% 8% 18% - 2% 17% 17% 0% 33% 17%

18-24 100 0% 16% 13% 31% 31% 8% 26% 25% 0% 5% - 7% 56% 0% 31% 25% 0%

25-34 100 0% 12% 17% 17% 8% 8% 14% 24% 0% 3% - 6% 42% 25% 17% 33% 8%

35-49 83 0% 20% 29% 65% 6% 14% 53% 13% 2% 12% - 1% 47% 6% 41% 24% 0%

Under 25 140 0% 16% 14% 32% 32% 10% 30% 23% 2% 9% - 5% 45% 5% 23% 27% 5%

25 Plus 183 0% 16% 24% 45% 7% 11% 32% 19% 1% 7% - 3% 45% 14% 31% 28% 3%

MALES

Males 177 0% 16% 31% 52% 17% 12% 38% 20% 2% 11% - 4% 45% 10% 28% 41% 3%

13-17 27* 0% 15% 25% 50% 25% 15% 41% 19% 11% 26% - 3% 25% 25% 0% 50% 0%

18-24 50 0% 16% 13% 38% 38% 10% 36% 30% 0% 8% - 6% 38% 0% 25% 50% 0%

Under 25 77 0% 16% 17% 42% 33% 12% 38% 26% 4% 14% - 5% 33% 8% 17% 50% 0%

25 Plus 100 0% 17% 41% 59% 6% 12% 38% 16% 1% 9% - 4% 53% 12% 35% 35% 6%

FEMALES

Females 146 0% 15% 5% 23% 18% 9% 23% 21% 1% 3% - 4% 45% 9% 27% 9% 5%

13-17 13* 0% 15% 0% 0% 50% 15% 38% 15% 0% 0% - 0% 0% 0% 0% 0% 50%

18-24 50 0% 16% 13% 25% 25% 6% 16% 20% 0% 2% - 8% 75% 0% 38% 0% 0%

Under 25 63 0% 16% 10% 20% 30% 8% 21% 19% 0% 2% - 6% 60% 0% 30% 0% 10%

25 Plus 83 0% 14% 0% 25% 8% 10% 24% 23% 1% 5% - 3% 33% 17% 25% 17% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SELLO DEL DIABLO, EL (11:11 ) / Videocine

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 9% 32% 51% 0% 15% 33% 21% 6% 14% - 4% 16% 28% 42% 10% 2%

PERSONS

13-17 40* 0% 8% 0% 33% 0% 25% 55% 15% 3% 13% - 0% 33% 67% 0% 0% 0%

18-24 100 0% 11% 36% 55% 0% 14% 35% 13% 11% 20% - 6% 9% 18% 55% 0% 0%

25-34 100 1% 9% 33% 44% 0% 15% 29% 27% 3% 14% - 4% 33% 44% 44% 44% 11%

35-49 83 0% 7% 33% 33% 0% 11% 22% 25% 2% 7% - 2% 17% 0% 33% 17% 0%

Under 25 140 0% 10% 29% 50% 0% 17% 41% 14% 9% 18% - 4% 14% 29% 43% 0% 0%

25 Plus 183 1% 8% 33% 40% 0% 13% 26% 26% 3% 11% - 3% 27% 27% 40% 33% 7%

MALES

Males 177 1% 12% 29% 38% 0% 18% 36% 14% 5% 14% - 4% 24% 29% 38% 24% 5%

13-17 27* 0% 7% 0% 0% 0% 22% 48% 19% 0% 11% - 0% 50% 50% 0% 0% 0%

18-24 50 0% 14% 29% 57% 0% 18% 44% 12% 10% 20% - 6% 0% 29% 43% 0% 0%

Under 25 77 0% 12% 22% 44% 0% 19% 45% 14% 6% 17% - 3% 11% 33% 33% 0% 0%

25 Plus 100 1% 12% 33% 33% 0% 17% 28% 13% 3% 12% - 5% 33% 25% 42% 42% 8%

FEMALES

Females 146 0% 5% 38% 63% 0% 11% 28% 29% 6% 14% - 2% 13% 25% 50% 0% 0%

13-17 13* 0% 8% 0% 100% 0% 31% 69% 8% 8% 15% - 0% 0% 100% 0% 0% 0%

18-24 50 0% 8% 50% 50% 0% 10% 26% 14% 12% 20% - 6% 25% 0% 75% 0% 0%

Under 25 63 0% 8% 40% 60% 0% 14% 35% 13% 11% 19% - 4% 20% 20% 60% 0% 0%

25 Plus 83 0% 4% 33% 67% 0% 8% 23% 42% 2% 10% - 1% 0% 33% 33% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SYRIANA / WB

February 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 1% 17% 35% 68% 5% 12% 35% 17% 1% 4% - 3% 24% 22% 24% 21% 6%

PERSONS

13-17 40* 0% 10% 75% 100% 0% 10% 43% 15% 0% 0% - 0% 25% 0% 75% 0% 0%

18-24 100 2% 19% 42% 79% 5% 11% 27% 18% 2% 4% - 6% 21% 32% 11% 37% 5%

25-34 100 0% 17% 18% 53% 6% 10% 31% 20% 1% 3% - 0% 24% 29% 24% 12% 12%

35-49 83 0% 18% 33% 60% 7% 18% 46% 12% 0% 7% - 2% 27% 7% 33% 7% 0%

Under 25 140 1% 16% 48% 83% 4% 11% 31% 17% 1% 3% - 4% 22% 26% 22% 30% 4%

25 Plus 183 0% 17% 25% 56% 6% 14% 38% 16% 1% 5% - 1% 25% 19% 28% 9% 6%

MALES

Males 177 0% 14% 21% 54% 4% 10% 33% 15% 1% 3% - 2% 29% 21% 21% 29% 8%

13-17 27* 0% 4% 0% 100% 0% 4% 37% 7% 0% 0% - 0% 0% 0% 100% 0% 0%

18-24 50 0% 18% 44% 67% 0% 12% 28% 18% 2% 4% - 4% 33% 33% 0% 56% 11%

Under 25 77 0% 13% 40% 70% 0% 9% 31% 14% 1% 3% - 2% 30% 30% 10% 50% 10%

25 Plus 100 0% 14% 7% 43% 7% 10% 34% 15% 0% 4% - 2% 29% 14% 29% 14% 7%

FEMALES

Females 146 1% 21% 45% 77% 6% 16% 38% 19% 1% 5% - 2% 19% 23% 29% 10% 3%

13-17 13* 0% 23% 100% 100% 0% 23% 54% 31% 0% 0% - 0% 33% 0% 67% 0% 0%

18-24 50 4% 20% 40% 90% 10% 10% 26% 18% 2% 4% - 8% 10% 30% 20% 20% 0%

Under 25 63 3% 21% 54% 92% 8% 13% 32% 21% 2% 3% - 6% 15% 23% 31% 15% 0%

25 Plus 83 0% 22% 39% 67% 6% 18% 42% 18% 1% 6% - 0% 22% 22% 28% 6% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SÓLO AMIGOS (JUST FRIENDS) / Videocine

March 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 12% 13% 38% 7% 9% 24% 20% 1% 9% - 5% 19% 24% 29% 25% 2%

PERSONS

13-17 40* 0% 15% 0% 33% 17% 8% 30% 10% 3% 8% - 5% 0% 0% 33% 33% 0%

18-24 100 0% 10% 20% 50% 0% 9% 26% 20% 2% 13% - 8% 0% 50% 20% 40% 0%

25-34 100 0% 10% 20% 40% 10% 8% 22% 27% 0% 3% - 3% 40% 30% 30% 10% 10%

35-49 83 0% 17% 7% 29% 7% 10% 19% 17% 1% 7% - 3% 36% 7% 36% 14% 0%

Under 25 140 0% 11% 13% 44% 6% 9% 27% 17% 2% 11% - 7% 0% 31% 25% 38% 0%

25 Plus 183 0% 13% 13% 33% 8% 9% 21% 22% 1% 5% - 3% 38% 17% 33% 13% 4%

MALES

Males 177 0% 12% 5% 23% 14% 7% 20% 18% 1% 5% - 5% 23% 18% 32% 32% 5%

13-17 27* 0% 11% 0% 33% 33% 7% 22% 7% 4% 7% - 0% 0% 0% 33% 33% 0%

18-24 50 0% 8% 0% 0% 0% 6% 22% 20% 0% 4% - 10% 0% 50% 25% 75% 0%

Under 25 77 0% 9% 0% 14% 14% 6% 22% 16% 1% 5% - 6% 0% 29% 29% 57% 0%

25 Plus 100 0% 15% 7% 27% 13% 7% 18% 20% 0% 4% - 4% 33% 13% 33% 20% 7%

FEMALES

Females 146 0% 12% 22% 56% 0% 11% 28% 23% 2% 12% - 4% 22% 28% 28% 11% 0%

13-17 13* 0% 23% 0% 33% 0% 8% 46% 15% 0% 8% - 15% 0% 0% 33% 33% 0%

18-24 50 0% 12% 33% 83% 0% 12% 30% 20% 4% 22% - 6% 0% 50% 17% 17% 0%

Under 25 63 0% 14% 22% 67% 0% 11% 33% 19% 3% 19% - 7% 0% 33% 22% 22% 0%

25 Plus 83 0% 11% 22% 44% 0% 11% 24% 25% 1% 6% - 2% 44% 22% 33% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

TERROR EN LA NIEBLA (FOG, THE) / SPRI

February 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 27% 67% 25% 40% 15% 22% 37% 16% 4% 16% 14% 14% 42% 57% 36% 16% 4%

PERSONS

13-17 40* 13% 60% 38% 63% 8% 28% 55% 8% 10% 23% 13% 5% 25% 67% 25% 8% 0%

18-24 100 27% 70% 20% 36% 16% 19% 35% 13% 2% 14% 17% 18% 46% 51% 41% 14% 4%

25-34 100 28% 65% 26% 40% 15% 22% 34% 20% 6% 16% 11% 15% 38% 62% 32% 18% 6%

35-49 83 31% 70% 24% 34% 17% 20% 33% 20% 1% 12% 11% 15% 48% 53% 41% 21% 3%

Under 25 140 23% 67% 24% 43% 14% 21% 41% 11% 4% 16% 16% 14% 40% 55% 37% 13% 3%

25 Plus 183 30% 67% 25% 37% 16% 21% 33% 20% 4% 14% 11% 15% 43% 58% 37% 20% 5%

MALES

Males 177 22% 67% 24% 41% 11% 20% 39% 11% 2% 13% 11% 18% 42% 53% 44% 22% 6%

13-17 27* 11% 56% 33% 60% 7% 22% 56% 4% 7% 15% 11% 7% 20% 60% 27% 7% 0%

18-24 50 24% 72% 17% 31% 22% 14% 30% 18% 0% 10% 10% 24% 39% 58% 50% 22% 6%

Under 25 77 19% 66% 22% 39% 18% 17% 39% 13% 3% 12% 10% 18% 33% 59% 43% 18% 4%

25 Plus 100 24% 67% 25% 42% 6% 23% 39% 10% 2% 14% 11% 19% 49% 49% 45% 25% 7%

FEMALES

Females 146 32% 68% 26% 38% 20% 23% 34% 23% 6% 18% 16% 10% 41% 61% 28% 10% 2%

13-17 13* 15% 69% 44% 67% 11% 38% 54% 15% 15% 38% 15% 0% 33% 78% 22% 11% 0%

18-24 50 30% 68% 24% 41% 9% 24% 40% 8% 4% 18% 24% 12% 53% 44% 32% 6% 3%

Under 25 63 27% 68% 28% 47% 9% 27% 43% 10% 6% 22% 22% 9% 49% 51% 30% 7% 2%

25 Plus 83 36% 67% 25% 32% 29% 19% 27% 33% 6% 14% 11% 10% 36% 68% 27% 13% 2%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

TIERRA FRÍA (NORTH COUNTRY) / WB

February 3, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 5% 22% 26% 55% 7% 13% 33% 16% 0% 2% 3% 3% 26% 34% 24% 18% 4%

PERSONS

13-17 40* 3% 15% 50% 83% 0% 15% 40% 15% 0% 0% 5% 0% 50% 17% 17% 17% 0%

18-24 100 7% 25% 16% 44% 8% 9% 25% 17% 0% 2% 1% 5% 8% 32% 24% 12% 4%

25-34 100 1% 19% 21% 63% 0% 16% 36% 17% 1% 3% 3% 2% 42% 47% 26% 32% 11%

35-49 83 6% 22% 39% 56% 17% 14% 37% 16% 0% 4% 4% 2% 28% 33% 22% 6% 0%

Under 25 140 6% 22% 23% 52% 6% 11% 29% 16% 0% 1% 2% 3% 16% 29% 23% 13% 3%

25 Plus 183 3% 20% 30% 59% 8% 15% 37% 16% 1% 3% 3% 2% 35% 41% 24% 19% 5%

MALES

Males 177 5% 18% 26% 55% 6% 14% 32% 18% 1% 3% 5% 3% 35% 26% 29% 29% 6%

13-17 27* 4% 15% 25% 75% 0% 15% 33% 15% 0% 0% 7% 0% 50% 0% 25% 25% 0%

18-24 50 4% 16% 25% 38% 0% 10% 28% 20% 0% 2% 2% 6% 0% 25% 25% 38% 0%

Under 25 77 4% 16% 25% 50% 0% 12% 30% 18% 0% 1% 4% 3% 17% 17% 25% 33% 0%

25 Plus 100 5% 19% 26% 58% 11% 16% 34% 18% 1% 4% 5% 4% 47% 32% 32% 26% 11%

FEMALES

Females 146 4% 25% 27% 57% 8% 12% 35% 14% 0% 2% 1% 1% 19% 43% 19% 5% 3%

13-17 13* 0% 15% 100% 100% 0% 15% 54% 15% 0% 0% 0% 0% 50% 50% 0% 0% 0%

18-24 50 10% 34% 12% 47% 12% 8% 22% 14% 0% 2% 0% 4% 12% 35% 24% 0% 6%

Under 25 63 8% 30% 21% 53% 11% 10% 29% 14% 0% 2% 0% 3% 16% 37% 21% 0% 5%

25 Plus 83 1% 22% 33% 61% 6% 14% 40% 14% 0% 2% 1% 0% 22% 50% 17% 11% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

TRES ENTIERROS DE MELQUIADES ES... / SPRI

February 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 14% 30% 54% 10% 9% 27% 23% 1% 4% - 3% 21% 33% 22% 19% 19%

PERSONS

13-17 40* 0% 13% 80% 100% 0% 15% 35% 18% 0% 5% - 0% 0% 40% 20% 20% 0%

18-24 100 0% 13% 15% 46% 15% 5% 16% 26% 0% 3% - 7% 23% 15% 23% 23% 31%

25-34 100 0% 15% 20% 33% 7% 7% 19% 31% 1% 2% - 2% 27% 40% 13% 27% 13%

35-49 83 0% 14% 42% 67% 8% 16% 48% 10% 1% 7% - 1% 33% 42% 33% 8% 17%

Under 25 140 0% 13% 33% 61% 11% 8% 21% 24% 0% 4% - 5% 17% 22% 22% 22% 22%

25 Plus 183 0% 15% 30% 48% 7% 11% 32% 21% 1% 4% - 1% 30% 41% 22% 19% 15%

MALES

Males 177 0% 15% 38% 58% 4% 11% 28% 19% 1% 4% - 4% 35% 27% 27% 27% 15%

13-17 27* 0% 15% 75% 100% 0% 19% 37% 15% 0% 4% - 0% 0% 25% 25% 0% 0%

18-24 50 0% 14% 29% 43% 14% 8% 14% 28% 0% 2% - 10% 43% 14% 14% 43% 29%

Under 25 77 0% 14% 45% 64% 9% 12% 22% 23% 0% 3% - 6% 27% 18% 18% 27% 18%

25 Plus 100 0% 15% 33% 53% 0% 11% 33% 15% 1% 5% - 3% 40% 33% 33% 27% 13%

FEMALES

Females 146 0% 13% 21% 47% 16% 8% 27% 27% 1% 4% - 1% 11% 42% 16% 11% 21%

13-17 13* 0% 8% 100% 100% 0% 8% 31% 23% 0% 8% - 0% 0% 100% 0% 100% 0%

18-24 50 0% 12% 0% 50% 17% 2% 18% 24% 0% 4% - 4% 0% 17% 33% 0% 33%

Under 25 63 0% 11% 14% 57% 14% 3% 21% 24% 0% 5% - 3% 0% 29% 29% 14% 29%

25 Plus 83 0% 14% 25% 42% 17% 11% 31% 29% 1% 4% - 0% 17% 50% 8% 8% 17%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ÜLTIMAS VACACIONES, LAS (LAST HO... / UIP

March 10, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

323 0% 10% 34% 55% 22% 7% 21% 26% 1% 3% - 2% 51% 31% 26% 17% 4%

PERSONS

13-17 40* 0% 13% 20% 80% 0% 10% 28% 13% 8% 10% - 0% 20% 80% 20% 0% 0%

18-24 100 0% 10% 40% 50% 30% 6% 20% 26% 1% 3% - 5% 40% 10% 20% 30% 0%

25-34 100 0% 10% 50% 60% 0% 11% 21% 32% 0% 1% - 2% 80% 30% 30% 20% 10%

35-49 83 0% 10% 13% 38% 38% 2% 19% 28% 0% 1% - 0% 50% 25% 25% 13% 13%

Under 25 140 0% 11% 33% 60% 20% 7% 22% 22% 3% 5% - 3% 33% 33% 20% 20% 0%

25 Plus 183 0% 10% 33% 50% 17% 7% 20% 30% 0% 1% - 1% 67% 28% 28% 17% 11%

MALES

Males 177 0% 10% 22% 39% 17% 5% 19% 26% 1% 1% - 2% 44% 28% 28% 28% 11%

13-17 27* 0% 7% 50% 50% 0% 11% 22% 11% 7% 7% - 0% 0% 100% 50% 0% 0%

18-24 50 0% 8% 0% 25% 50% 4% 22% 32% 0% 0% - 6% 25% 0% 25% 50% 0%

Under 25 77 0% 8% 17% 33% 33% 6% 22% 25% 3% 3% - 3% 17% 33% 33% 33% 0%

25 Plus 100 0% 12% 25% 42% 8% 4% 16% 27% 0% 0% - 2% 58% 25% 25% 25% 17%

FEMALES

Females 146 0% 10% 47% 73% 20% 10% 24% 27% 1% 5% - 1% 60% 33% 20% 7% 0%

13-17 13* 0% 23% 0% 100% 0% 8% 38% 15% 8% 15% - 0% 33% 67% 0% 0% 0%

18-24 50 0% 12% 67% 67% 17% 8% 18% 20% 2% 6% - 4% 50% 17% 17% 17% 0%

Under 25 63 0% 14% 44% 78% 11% 8% 22% 19% 3% 8% - 3% 44% 33% 11% 11% 0%

25 Plus 83 0% 7% 50% 67% 33% 11% 25% 34% 0% 2% - 0% 83% 33% 33% 0% 0%


CONFIDENTIAL

History Report


Film Tracking Study MexicoHistory Field Dates: February 5 - February 7, 2006

Int'l Territory: Mexico

Film:

Release Date:

Field Dates:

BAMBI 2 / BVI

February 17, 2006


TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 1% 1% 2% 0% 2% 0% 0% 1% 4% 0% 1% 0% 0% 0% 4% 0% 0% 25% 25% 75% 50% 50% 25%

February 5 - February 7, 2006 2% 1% 4% 1% 3% 3% 1% 3% 2% 0% 1% 0% 0% 3% 5% 8% 2% 29% 29% 86% 29% 29% 14%

TOTAL AWARE

January 15 - January 17, 2006 27% 22% 31% 25% 27% 23% 26% 28% 26% 20% 24% 13% 22% 32% 31% 40% 30% 5% 20% 31% 28% 12% 6%

January 22 - January 24, 2006 30% 26% 34% 33% 27% 36% 32% 25% 29% 31% 22% 45% 24% 36% 33% 25% 40% 8% 35% 36% 31% 11% 4%

January 29 - January 31, 2006 40% 38% 42% 39% 41% 50% 35% 38% 44% 37% 39% 44% 34% 41% 43% 64% 36% 3% 28% 36% 34% 14% 7%


DEFINITE INTEREST - AWARE

January 15 - January 17, 2006 20% 26% 15% 13% 26% 17% 12% 25% 29% 23% 29% 50% 18% 5% 24% 0% 7% 0% 33% 20% 27% 20% 7%

January 22 - January 24, 2006 27% 20% 33% 19% 35% 20% 19% 28% 43% 18% 23% 20% 17% 20% 46% 20% 20% 0% 58% 38% 27% 4% 4%

January 29 - January 31, 2006 27% 18% 38% 21% 33% 22% 20% 26% 40% 7% 26% 18% 0% 36% 40% 29% 39% 0% 34% 54% 43% 23% 14%


CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 15 - January 17, 2006 3% 3% 2% 2% 3% 0% 3% 1% 8% 3% 3% 0% 4% 2% 3% 0% 2% 0% 0% 13% 25% 6% 13%

January 22 - January 24, 2006 4% 4% 5% 1% 7% 0% 2% 3% 11% 1% 6% 0% 2% 1% 8% 0% 2% 0% 29% 14% 7% 3% 7%

January 29 - January 31, 2006 1% 0% 3% 1% 2% 0% 1% 2% 1% 0% 0% 0% 0% 2% 4% 0% 2% 0% 25% 50% 0% 0% 0%


Film:

Release Date:

Field Dates:

BAMBI 2 / BVI

February 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BANDIDAS / Fox

February 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 100% 0% 100% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 15 - January 17, 2006 38% 34% 43% 33% 41% 27% 35% 43% 38% 27% 38% 13% 32% 40% 45% 50% 38% 3% 15% 51% 18% 13% 5%

January 22 - January 24, 2006 44% 39% 50% 39% 47% 40% 39% 48% 47% 40% 38% 36% 42% 39% 59% 45% 36% 6% 19% 51% 18% 21% 10%

January 29 - January 31, 2006 40% 32% 50% 32% 46% 14% 39% 48% 44% 24% 39% 16% 28% 43% 56% 9% 50% 5% 19% 46% 24% 20% 10%



January 15 - January 17, 2006 14% 12% 17% 17% 13% 29% 14% 14% 10% 11% 12% 0% 13% 21% 13% 40% 16% 0% 13% 60% 20% 20% 7%

January 22 - January 24, 2006 12% 16% 8% 11% 13% 18% 8% 17% 8% 14% 18% 25% 10% 7% 9% 11% 6% 0% 18% 71% 24% 24% 6%

January 29 - January 31, 2006 20% 25% 14% 18% 19% 20% 18% 19% 20% 33% 21% 25% 36% 8% 18% 0% 8% 0% 21% 50% 38% 25% 21%


FIRST CHOICE - ALL

January 15 - January 17, 2006 1% 2% 1% 1% 2% 0% 1% 2% 2% 2% 2% 0% 2% 0% 1% 0% 0% 0% 25% 50% 25% 0% 0%

January 22 - January 24, 2006 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 0% 0% 1% 0% 0% 2% 50% 0% 100% 0% 0% 0%

January 29 - January 31, 2006 1% 2% 1% 1% 1% 3% 1% 1% 1% 1% 2% 4% 0% 2% 0% 0% 2% 0% 25% 25% 25% 18% 25%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CALABOZOS Y DRAGONES 2 (DUNGEONS & DRAGONS: WRATH OF THE DRAGON GOD) / Videocine

March 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 29 - January 31, 2006 12% 16% 8% 13% 12% 11% 14% 14% 10% 17% 15% 16% 18% 8% 9% 0% 10% 8% 30% 28% 23% 28% 5%



January 29 - January 31, 2006 46% 46% 50% 39% 55% 50% 36% 57% 50% 46% 47% 50% 44% 20% 71% -- 20% 0% 32% 26% 16% 32% 5%


FIRST CHOICE - ALL

January 29 - January 31, 2006 2% 3% 1% 3% 1% 0% 4% 2% 0% 5% 1% 0% 8% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CASANOVA / BVI

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 22 - January 24, 2006 1% 1% 1% 1% 1% 2% 0% 1% 0% 1% 0% 5% 0% 0% 1% 0% 0% 0% 0% 0% 50% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 1% 3% 0% 1% 1% 0% 1% 0% 0% 2% 1% 9% 0% 33% 100% 0% 67% 0% 0%


TOTAL AWARE

January 22 - January 24, 2006 36% 28% 43% 39% 32% 40% 39% 38% 24% 36% 23% 32% 38% 43% 43% 50% 40% 4% 44% 27% 34% 23% 5%

January 29 - January 31, 2006 34% 34% 33% 33% 34% 33% 33% 36% 32% 33% 35% 32% 34% 33% 33% 36% 32% 6% 42% 26% 42% 15% 0%



January 22 - January 24, 2006 32% 20% 42% 34% 32% 53% 26% 32% 32% 15% 26% 29% 11% 50% 35% 70% 40% 0% 46% 30% 32% 27% 8%

January 29 - January 31, 2006 42% 29% 55% 38% 43% 25% 42% 42% 44% 20% 35% 13% 24% 60% 52% 50% 63% 0% 49% 23% 42% 16% 0%


FIRST CHOICE - ALL

January 22 - January 24, 2006 3% 1% 5% 5% 1% 7% 4% 1% 1% 1% 0% 0% 2% 9% 3% 15% 6% 0% 78% 0% 22% 0% 11%

January 29 - January 31, 2006 1% 1% 1% 1% 1% 0% 2% 0% 1% 1% 1% 0% 2% 2% 0% 0% 2% 0% 67% 33% 67% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CONQUISTA, LA (NEW WORLD, THE) / Other

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 22 - January 24, 2006 20% 22% 18% 21% 20% 21% 21% 17% 23% 24% 21% 27% 22% 19% 18% 15% 20% 6% 31% 26% 23% 28% 5%

January 29 - January 31, 2006 16% 21% 11% 19% 15% 25% 17% 13% 16% 24% 19% 28% 22% 13% 9% 18% 12% 4% 29% 27% 21% 31% 1%



January 22 - January 24, 2006 31% 32% 30% 40% 23% 44% 38% 6% 39% 35% 29% 33% 36% 46% 14% 67% 40% 0% 50% 25% 25% 20% 10%

January 29 - January 31, 2006 37% 41% 33% 27% 50% 0% 41% 69% 31% 28% 53% 0% 45% 25% 43% 0% 33% 0% 25% 30% 20% 25% 0%


FIRST CHOICE - ALL

January 22 - January 24, 2006 2% 3% 2% 0% 4% 0% 0% 4% 5% 0% 5% 0% 0% 0% 4% 0% 0% 0% 13% 0% 0% 4% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 0% 3% 1% 0% 0% 1% 0% 4% 0% 2% 0% 0% 2% 50% 0% 0% 50% 9% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DESCARRILADOS (DERAILED) / BVI

February 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 8 - January 10, 2006 7% 5% 8% 8% 6% 13% 6% 3% 9% 6% 5% 11% 4% 10% 6% 15% 8% 10% 25% 5% 25% 25% 5%

January 15 - January 17, 2006 8% 9% 8% 7% 9% 4% 8% 12% 4% 6% 10% 6% 6% 8% 7% 0% 10% 0% 26% 26% 30% 17% 0%

January 22 - January 24, 2006 10% 9% 11% 9% 11% 12% 8% 15% 5% 6% 11% 9% 4% 13% 10% 15% 12% 3% 25% 13% 31% 16% 5%

January 29 - January 31, 2006 12% 12% 12% 12% 12% 8% 13% 11% 14% 9% 14% 8% 10% 15% 10% 9% 16% 3% 26% 39% 37% 16% 0%



January 8 - January 10, 2006 39% 25% 45% 56% 20% 33% 67% 0% 29% 67% 0% 100% 50% 50% 40% 0% 75% 0% 29% 0% 14% 43% 0%

January 15 - January 17, 2006 32% 23% 40% 22% 36% 0% 25% 33% 50% 25% 22% 0% 33% 20% 60% -- 20% 0% 43% 43% 29% 0% 0%

January 22 - January 24, 2006 37% 20% 53% 46% 32% 60% 38% 27% 50% 25% 18% 50% 0% 56% 50% 67% 50% 0% 42% 17% 25% 17% 0%

January 29 - January 31, 2006 34% 19% 53% 31% 36% 33% 31% 36% 36% 0% 29% 0% 0% 56% 50% 100% 50% 0% 15% 46% 46% 8% 0%


FIRST CHOICE - ALL

January 8 - January 10, 2006 1% 1% 1% 1% 1% 0% 1% 0% 1% 1% 0% 0% 2% 0% 1% 0% 0% 0% 50% 0% 0% 11% 0%

January 15 - January 17, 2006 1% 0% 2% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 2% 1% 0% 2% 0% 50% 50% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


February 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

November 20 - November 22, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


December 4 - December 6, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 1% 1% 0% 3% 0% 0% 0% 0% 0% 0% 0% 2% 0% 9% 0% 100% 0% 0% 100% 0% 0%


TOTAL AWARE




January 15 - January 17, 2006 5% 9% 2% 6% 6% 8% 5% 6% 6% 9% 9% 13% 8% 2% 1% 0% 2% 6% 38% 6% 25% 19% 0%

January 22 - January 24, 2006 9% 12% 7% 8% 11% 10% 7% 11% 11% 11% 13% 14% 10% 4% 9% 5% 4% 19% 52% 16% 29% 19% 0%

January 29 - January 31, 2006 7% 9% 5% 5% 8% 14% 2% 5% 13% 7% 10% 16% 2% 3% 6% 9% 2% 14% 36% 18% 50% 9% 0%



November 20 - November 22, 2005 26% 11% 40% 14% 29% 0% 20% 0% 40% 0% 20% 0% 0% 33% 50% -- 33% 0% 33% 0% 67% 33% 0%


December 4 - December 6, 2005 10% 21% 0% 13% 22% 100% 0% 40% 0% 17% 25% 100% 0% 0% 0% -- 0% 0% 67% 33% 0% 0% 0%

January 15 - January 17, 2006 43% 36% 50% 29% 44% 50% 20% 33% 67% 33% 38% 50% 25% 0% 100% -- 0% 0% 33% 17% 33% 17% 0%

January 22 - January 24, 2006 21% 19% 20% 18% 20% 25% 14% 18% 22% 13% 23% 0% 20% 33% 14% 100% 0% 0% 67% 0% 50% 0% 0%

January 29 - January 31, 2006 20% 20% 29% 14% 27% 20% 0% 0% 40% 20% 20% 25% 0% 0% 40% 0% 0% 0% 60% 0% 60% 20% 0%


CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




January 15 - January 17, 2006 1% 1% 2% 1% 1% 4% 0% 1% 2% 0% 1% 0% 0% 2% 1% 10% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 2% 3% 1% 1% 3% 0% 1% 3% 4% 0% 6% 0% 0% 1% 0% 0% 2% 43% 50% 0% 33% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 0% 3% 1% 0% 0% 1% 0% 4% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%


Film:

Release Date:

Field Dates:


February 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

EL HOMBRE DEL CLIMA (THE WEATHER MAN) / UIP

February 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

October 3 - October 5, 2004 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 2% 1% 2% 2% 1% 0% 3% 1% 2% 0% 2% 0% 0% 5% 0% 0% 6% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 2% 2% 1% 1% 2% 3% 1% 2% 3% 3% 2% 4% 2% 0% 2% 0% 0% 0% 17% 0% 17% 0% 0%


TOTAL AWARE

October 3 - October 5, 2004 18% 20% 17% 14% 23% 13% 14% 22% 23% 14% 25% 12% 16% 13% 20% 14% 12% 8% 35% 36% 33% 15% 8%

January 15 - January 17, 2006 29% 28% 30% 32% 26% 27% 33% 27% 25% 29% 27% 31% 28% 35% 25% 20% 38% 6% 38% 28% 26% 19% 2%

January 22 - January 24, 2006 25% 23% 26% 27% 23% 36% 23% 24% 22% 24% 23% 27% 22% 30% 23% 45% 24% 13% 39% 33% 34% 28% 1%

January 29 - January 31, 2006 28% 25% 31% 26% 29% 22% 27% 31% 27% 25% 24% 28% 24% 26% 35% 9% 30% 3% 46% 31% 22% 15% 3%



October 3 - October 5, 2004 31% 37% 30% 23% 40% 17% 29% 32% 48% 23% 44% 20% 25% 23% 35% 14% 33% 0% 38% 25% 33% 8% 8%

January 15 - January 17, 2006 29% 31% 26% 30% 28% 57% 24% 26% 31% 32% 30% 60% 21% 29% 24% 50% 26% 0% 48% 30% 48% 30% 4%

January 22 - January 24, 2006 27% 38% 18% 18% 37% 20% 17% 33% 41% 24% 48% 33% 18% 14% 22% 11% 17% 0% 41% 41% 45% 36% 5%

January 29 - January 31, 2006 26% 30% 25% 14% 37% 13% 15% 32% 43% 16% 42% 14% 17% 13% 32% 0% 13% 0% 50% 21% 33% 21% 0%


FIRST CHOICE - ALL

October 3 - October 5, 2004 2% 4% 1% 1% 4% 2% 0% 4% 3% 2% 6% 4% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 1% 1% 1% 1% 1% 0% 1% 2% 0% 2% 1% 0% 2% 0% 1% 0% 0% 0% 0% 0% 0% 13% 0%

January 22 - January 24, 2006 6% 6% 7% 6% 7% 7% 5% 4% 10% 7% 5% 5% 8% 4% 9% 10% 2% 5% 22% 17% 17% 2% 0%

January 29 - January 31, 2006 3% 5% 3% 1% 6% 3% 1% 5% 6% 1% 7% 4% 0% 2% 4% 0% 2% 17% 33% 8% 0% 3% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FIREWALL (WRONG ELEMENT, THE) / WB

March 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 29 - January 31, 2006 14% 16% 13% 13% 16% 14% 12% 9% 25% 15% 16% 16% 14% 10% 16% 9% 10% 2% 33% 24% 22% 24% 4%



January 29 - January 31, 2006 20% 22% 21% 12% 28% 20% 8% 33% 25% 9% 31% 0% 14% 17% 23% 100% 0% 0% 60% 10% 20% 20% 10%


FIRST CHOICE - ALL

January 29 - January 31, 2006 1% 1% 1% 0% 1% 0% 0% 0% 3% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 50% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HOODWINKED / Videocine

June 2, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 29 - January 31, 2006 4% 3% 5% 4% 3% 8% 3% 4% 3% 5% 1% 12% 2% 3% 6% 0% 4% 8% 42% 17% 25% 8% 18%



January 29 - January 31, 2006 5% 0% 14% 0% 17% 0% 0% 25% 0% 0% 0% 0% 0% 0% 20% -- 0% 0% 100% 0% 0% 0% 0%

February 5 - February 7, 2006 17% 33% 0% 25% 33% 100% 0% 33% -- 33% 33% 100% 0% 0% -- -- 0% 0% 0% 50% 50% 50% 50%

FIRST CHOICE - ALL

January 29 - January 31, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HUSTLE & FLOW / UIP

March 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 29 - January 31, 2006 4% 3% 6% 4% 4% 8% 3% 4% 4% 4% 2% 8% 2% 5% 6% 9% 4% 8% 31% 31% 15% 23% 0%



January 29 - January 31, 2006 13% 0% 25% 17% 14% 33% 0% 25% 0% 0% 0% 0% 0% 33% 20% 100% 0% 0% 0% 50% 0% 0% 0%

February 5 - February 7, 2006 9% 17% 0% 13% 17% 0% 14% 25% 0% 13% 25% 0% 14% -- 0% -- -- 0% 50% 100% 50% 50% 50%

FIRST CHOICE - ALL

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

INFRAMUNDO: LA EVOLUCIÓN (UNDERWORLD: EVOLUTION) / SPRI

March 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 1% 1% 1% 2% 0% 3% 2% 0% 0% 1% 0% 0% 2% 3% 0% 9% 2% 0% 0% 0% 0% 67% 0%


TOTAL AWARE

January 29 - January 31, 2006 40% 42% 36% 46% 35% 47% 45% 34% 35% 47% 39% 52% 44% 44% 30% 36% 46% 10% 22% 28% 40% 27% 2%



January 29 - January 31, 2006 45% 42% 47% 40% 48% 29% 44% 47% 50% 37% 47% 31% 41% 44% 50% 25% 48% 0% 27% 29% 44% 38% 2%


FIRST CHOICE - ALL

January 29 - January 31, 2006 14% 18% 9% 16% 13% 22% 14% 14% 11% 24% 14% 28% 22% 7% 11% 9% 6% 2% 18% 22% 40% 11% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

JOHNNY & JUNE: PASIÓN Y LOCURA (WALK THE LINE) / Fox

February 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 1 - January 3, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 100% 0%

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%

January 22 - January 24, 2006 2% 0% 3% 1% 2% 0% 2% 2% 1% 0% 0% 0% 0% 3% 4% 0% 4% 0% 40% 60% 40% 40% 40%

January 29 - January 31, 2006 4% 3% 5% 3% 4% 3% 3% 3% 6% 1% 4% 0% 2% 5% 5% 9% 4% 8% 33% 50% 33% 8% 0%


TOTAL AWARE

January 1 - January 3, 2006 17% 17% 18% 13% 20% 11% 14% 25% 13% 16% 18% 8% 18% 11% 24% 14% 10% 4% 34% 32% 42% 26% 7%

January 8 - January 10, 2006 19% 15% 24% 20% 18% 13% 23% 18% 18% 12% 17% 11% 12% 30% 19% 15% 34% 5% 29% 20% 25% 25% 5%

January 15 - January 17, 2006 24% 22% 27% 23% 25% 15% 25% 25% 25% 17% 26% 6% 20% 30% 24% 30% 30% 1% 30% 27% 40% 16% 3%

January 22 - January 24, 2006 31% 26% 36% 30% 31% 31% 30% 34% 28% 26% 26% 27% 26% 34% 38% 35% 34% 4% 32% 39% 42% 21% 8%

January 29 - January 31, 2006 43% 33% 54% 38% 45% 36% 39% 44% 47% 32% 34% 36% 30% 46% 59% 36% 48% 5% 29% 48% 37% 14% 6%



January 1 - January 3, 2006 18% 7% 26% 18% 15% 33% 14% 20% 0% 0% 12% 0% 0% 43% 19% 50% 40% 0% 25% 25% 63% 25% 13%

January 8 - January 10, 2006 37% 33% 38% 42% 31% 33% 43% 33% 29% 43% 29% 100% 33% 42% 33% 0% 47% 0% 29% 14% 29% 33% 5%

January 15 - January 17, 2006 25% 18% 32% 24% 26% 0% 28% 28% 23% 18% 18% 0% 20% 28% 38% 0% 33% 0% 47% 41% 24% 6% 0%

January 22 - January 24, 2006 28% 13% 44% 28% 32% 15% 33% 35% 27% 5% 19% 0% 8% 46% 43% 29% 53% 0% 43% 53% 30% 33% 13%

January 29 - January 31, 2006 28% 25% 30% 31% 26% 31% 31% 30% 22% 17% 30% 22% 13% 43% 23% 50% 42% 0% 32% 46% 38% 11% 16%


CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 1 - January 3, 2006 1% 1% 0% 0% 1% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0% 0%

January 8 - January 10, 2006 1% 1% 1% 1% 2% 0% 1% 2% 1% 1% 1% 0% 2% 0% 3% 0% 0% 0% 25% 0% 25% 6% 0%

January 15 - January 17, 2006 2% 1% 3% 1% 3% 0% 1% 3% 2% 0% 1% 0% 0% 2% 4% 0% 2% 0% 20% 20% 0% 0% 0%

January 22 - January 24, 2006 4% 2% 7% 4% 4% 5% 4% 6% 3% 0% 3% 0% 0% 9% 6% 10% 8% 0% 29% 50% 29% 12% 7%

January 29 - January 31, 2006 2% 0% 4% 1% 2% 3% 1% 3% 0% 0% 0% 0% 0% 3% 4% 9% 2% 0% 20% 40% 60% 7% 40%


Film:

Release Date:

Field Dates:

JOHNNY & JUNE: PASIÓN Y LOCURA (WALK THE LINE) / Fox

February 3, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MEMORIAS DE UNA GEISHA (MEMOIRS OF A GEISHA) / SPRI

February 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 1 - January 3, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 8 - January 10, 2006 1% 1% 1% 0% 1% 0% 0% 1% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 100% 50% 0% 0%

January 15 - January 17, 2006 1% 1% 1% 1% 1% 0% 1% 2% 0% 2% 1% 0% 2% 0% 1% 0% 0% 0% 0% 0% 67% 0% 0%

January 22 - January 24, 2006 4% 3% 5% 6% 3% 5% 6% 2% 4% 6% 2% 5% 6% 6% 4% 5% 6% 38% 69% 62% 77% 54% 31%

January 29 - January 31, 2006 9% 3% 14% 10% 7% 8% 10% 7% 8% 5% 2% 4% 6% 15% 14% 18% 14% 19% 38% 62% 58% 35% 12%


TOTAL AWARE

January 1 - January 3, 2006 40% 41% 39% 35% 44% 26% 38% 44% 44% 38% 44% 46% 36% 33% 45% 7% 40% 3% 24% 22% 32% 24% 7%

January 8 - January 10, 2006 52% 47% 56% 54% 49% 47% 56% 56% 40% 42% 50% 37% 44% 67% 48% 62% 68% 3% 22% 19% 36% 18% 4%

January 15 - January 17, 2006 57% 53% 62% 56% 59% 42% 59% 62% 53% 48% 57% 44% 50% 63% 61% 40% 68% 8% 25% 29% 41% 16% 5%

January 22 - January 24, 2006 62% 64% 62% 61% 65% 48% 66% 66% 63% 58% 68% 45% 64% 63% 61% 50% 68% 11% 33% 32% 42% 25% 8%

January 29 - January 31, 2006 73% 63% 83% 70% 74% 61% 73% 75% 72% 60% 65% 56% 62% 82% 84% 73% 84% 8% 31% 45% 47% 17% 4%



January 1 - January 3, 2006 40% 32% 47% 40% 38% 29% 42% 48% 22% 42% 27% 17% 50% 38% 53% 100% 35% 0% 22% 24% 44% 29% 11%

January 8 - January 10, 2006 39% 37% 45% 36% 45% 36% 36% 46% 44% 21% 46% 17% 23% 45% 45% 50% 44% 0% 29% 15% 45% 23% 0%

January 15 - January 17, 2006 41% 38% 43% 40% 41% 55% 37% 42% 39% 41% 37% 43% 40% 39% 46% 75% 35% 0% 32% 31% 43% 17% 8%

January 22 - January 24, 2006 40% 31% 49% 42% 37% 45% 41% 38% 36% 31% 31% 60% 22% 52% 46% 30% 59% 0% 34% 39% 44% 29% 10%

January 29 - January 31, 2006 42% 34% 50% 41% 43% 27% 45% 47% 39% 33% 34% 21% 39% 48% 51% 38% 50% 0% 40% 51% 47% 16% 5%


CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 1 - January 3, 2006 12% 7% 17% 13% 11% 4% 15% 12% 8% 10% 5% 0% 12% 16% 18% 7% 18% 0% 15% 12% 27% 11% 9%

January 8 - January 10, 2006 11% 8% 15% 10% 12% 9% 10% 15% 9% 4% 11% 0% 6% 16% 14% 23% 14% 0% 29% 6% 37% 8% 0%

January 15 - January 17, 2006 12% 9% 17% 7% 16% 4% 8% 21% 8% 5% 12% 6% 4% 10% 22% 0% 12% 0% 24% 26% 47% 5% 3%

January 22 - January 24, 2006 12% 12% 12% 10% 13% 5% 12% 13% 14% 8% 14% 5% 10% 11% 13% 5% 14% 8% 34% 39% 45% 9% 18%

January 29 - January 31, 2006 18% 13% 24% 17% 19% 6% 21% 20% 18% 13% 13% 4% 18% 21% 26% 9% 24% 9% 32% 42% 51% 10% 9%


Film:

Release Date:

Field Dates:

MEMORIAS DE UNA GEISHA (MEMOIRS OF A GEISHA) / SPRI

February 3, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MI ABUELA ES UN PELIGRO 2 (BIG MOMMA'S HOUSE 2) / Fox

January 27, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 1 - January 3, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 2% 2% 2% 1% 3% 0% 1% 2% 4% 0% 3% 0% 0% 2% 1% 0% 2% 0% 0% 0% 60% 20% 20%

January 22 - January 24, 2006 2% 3% 1% 3% 2% 0% 4% 3% 1% 4% 3% 0% 6% 1% 1% 0% 2% 13% 50% 50% 63% 38% 13%

January 29 - January 31, 2006 29% 25% 35% 25% 33% 22% 26% 31% 35% 25% 24% 24% 26% 25% 43% 18% 26% 30% 47% 59% 52% 32% 12%


TOTAL AWARE


January 1 - January 3, 2006 22% 25% 16% 27% 17% 26% 27% 19% 13% 35% 19% 54% 30% 19% 13% 0% 24% 8% 36% 18% 44% 21% 1%

January 8 - January 10, 2006 30% 28% 30% 37% 23% 44% 35% 25% 20% 35% 23% 47% 30% 40% 23% 38% 40% 7% 38% 17% 42% 18% 11%

January 15 - January 17, 2006 46% 51% 42% 49% 44% 46% 50% 46% 42% 47% 53% 44% 48% 52% 33% 50% 52% 6% 30% 25% 49% 13% 6%

January 22 - January 24, 2006 58% 62% 54% 62% 55% 71% 58% 53% 57% 64% 60% 64% 64% 60% 48% 80% 52% 11% 30% 28% 49% 19% 4%

January 29 - January 31, 2006 88% 83% 93% 86% 89% 89% 85% 87% 91% 83% 84% 84% 82% 90% 95% 100% 88% 19% 39% 61% 43% 21% 8%




January 1 - January 3, 2006 20% 20% 19% 18% 22% 14% 19% 11% 50% 18% 22% 14% 20% 17% 22% -- 17% 0% 58% 8% 67% 33% 0%

January 8 - January 10, 2006 27% 26% 28% 29% 24% 31% 29% 16% 38% 30% 22% 38% 27% 28% 28% 20% 30% 0% 46% 21% 29% 21% 8%

January 15 - January 17, 2006 21% 16% 25% 26% 13% 33% 24% 15% 9% 26% 9% 14% 29% 26% 23% 60% 19% 0% 48% 20% 44% 20% 4%

January 22 - January 24, 2006 20% 18% 21% 17% 21% 23% 14% 28% 13% 20% 17% 21% 19% 14% 29% 25% 8% 0% 39% 44% 36% 33% 3%

January 29 - January 31, 2006 17% 19% 16% 18% 17% 25% 15% 16% 18% 16% 21% 19% 15% 20% 13% 36% 16% 0% 44% 63% 44% 23% 10%


CONFIDENTIAL

History Report




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13-17 18-24 25-34 35-49 25

Under

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13-17 18-24 Film

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Movie

Internet Radio

FIRST CHOICE - ALL


January 1 - January 3, 2006 1% 1% 1% 2% 0% 4% 2% 0% 0% 3% 0% 0% 4% 2% 0% 7% 0% 0% 0% 33% 67% 0% 0%

January 8 - January 10, 2006 2% 2% 1% 2% 1% 6% 1% 0% 3% 3% 2% 5% 2% 2% 0% 8% 0% 0% 20% 20% 20% 8% 20%

January 15 - January 17, 2006 2% 1% 2% 3% 0% 8% 2% 0% 0% 2% 0% 6% 0% 5% 0% 10% 4% 0% 25% 0% 50% 0% 0%

January 22 - January 24, 2006 4% 2% 5% 4% 3% 7% 3% 3% 4% 4% 1% 5% 4% 4% 6% 10% 2% 0% 25% 50% 58% 9% 8%

January 29 - January 31, 2006 3% 4% 3% 2% 4% 6% 1% 1% 9% 4% 4% 8% 2% 0% 5% 0% 0% 27% 27% 55% 36% 13% 0%


Film:

Release Date:

Field Dates:

MI ABUELA ES UN PELIGRO 2 (BIG MOMMA'S HOUSE 2) / Fox

January 27, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MRS. HENDERSON PRESENTA (MRS. HENDERSON PRESENTS) / BVI

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 22 - January 24, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 22 - January 24, 2006 9% 10% 8% 11% 8% 7% 12% 8% 8% 10% 10% 5% 12% 11% 5% 10% 12% 10% 28% 31% 24% 34% 0%

January 29 - January 31, 2006 5% 5% 5% 6% 4% 8% 5% 4% 5% 7% 4% 12% 4% 5% 5% 0% 6% 6% 13% 38% 31% 25% 0%



January 22 - January 24, 2006 13% 0% 25% 13% 7% 0% 17% 0% 17% 0% 0% 0% 0% 25% 25% 0% 33% 0% 33% 33% 67% 67% 0%

January 29 - January 31, 2006 26% 22% 29% 25% 25% 0% 40% 25% 25% 20% 25% 0% 50% 33% 25% -- 33% 0% 0% 75% 0% 25% 0%

February 5 - February 7, 2006 6% 18% 0% 0% 14% 0% 0% 13% 17% 0% 22% 0% -- 0% 0% -- 0% 0% 0% 50% 50% 50% 0%

FIRST CHOICE - ALL

January 22 - January 24, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 100% 100% 14% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MUNICH / UIP

January 27, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 1 - January 3, 2006 2% 1% 2% 2% 2% 0% 2% 2% 2% 3% 0% 0% 4% 0% 4% 0% 0% 0% 0% 60% 20% 0% 0%

January 8 - January 10, 2006 2% 2% 1% 2% 2% 3% 1% 3% 1% 1% 3% 5% 0% 2% 1% 0% 2% 33% 50% 67% 33% 17% 0%

January 15 - January 17, 2006 4% 5% 4% 6% 3% 4% 6% 4% 2% 6% 3% 0% 8% 5% 3% 10% 4% 0% 50% 50% 33% 17% 0%

January 22 - January 24, 2006 8% 8% 7% 8% 7% 7% 8% 9% 5% 8% 7% 9% 8% 7% 8% 5% 8% 17% 33% 50% 33% 21% 0%

January 29 - January 31, 2006 36% 36% 37% 29% 42% 28% 29% 38% 48% 32% 39% 32% 32% 25% 47% 18% 26% 26% 52% 57% 57% 37% 19%


TOTAL AWARE


January 1 - January 3, 2006 27% 29% 25% 24% 30% 19% 25% 28% 34% 29% 30% 23% 30% 19% 31% 14% 20% 4% 25% 37% 35% 10% 3%

January 8 - January 10, 2006 39% 41% 34% 45% 33% 47% 45% 33% 33% 43% 40% 53% 40% 48% 24% 38% 50% 3% 35% 34% 35% 17% 6%

January 15 - January 17, 2006 46% 48% 44% 41% 50% 35% 43% 50% 51% 39% 55% 44% 38% 43% 45% 20% 48% 5% 41% 45% 45% 24% 7%

January 22 - January 24, 2006 58% 62% 54% 58% 59% 62% 56% 58% 59% 60% 64% 55% 62% 56% 52% 70% 50% 11% 43% 52% 34% 24% 6%

January 29 - January 31, 2006 79% 80% 78% 76% 82% 81% 75% 80% 84% 76% 84% 80% 74% 77% 79% 82% 76% 19% 44% 55% 46% 27% 12%




January 1 - January 3, 2006 53% 59% 52% 43% 63% 20% 48% 64% 62% 44% 68% 33% 47% 42% 57% 0% 50% 0% 32% 34% 52% 9% 7%

January 8 - January 10, 2006 55% 54% 57% 54% 56% 64% 51% 55% 58% 48% 57% 56% 45% 60% 53% 80% 56% 0% 40% 31% 40% 18% 5%

January 15 - January 17, 2006 50% 56% 45% 48% 53% 33% 51% 52% 56% 50% 60% 29% 58% 46% 43% 50% 46% 0% 41% 53% 44% 27% 9%

January 22 - January 24, 2006 48% 50% 45% 52% 45% 38% 59% 53% 34% 56% 47% 50% 58% 49% 41% 29% 60% 0% 49% 52% 36% 21% 8%

January 29 - January 31, 2006 42% 42% 43% 38% 46% 34% 40% 44% 48% 33% 49% 30% 35% 45% 42% 44% 45% 0% 47% 62% 49% 27% 12%


CONFIDENTIAL

History Report




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Plus

25

13-17 18-24 25-34 35-49 25

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25

13-17 18-24 Film

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Movie

Internet Radio

FIRST CHOICE - ALL


January 1 - January 3, 2006 7% 7% 7% 4% 9% 4% 4% 9% 10% 6% 7% 8% 6% 2% 12% 0% 2% 0% 20% 30% 25% 2% 5%

January 8 - January 10, 2006 5% 4% 6% 6% 4% 3% 7% 4% 4% 3% 4% 0% 4% 10% 4% 8% 10% 7% 33% 27% 67% 7% 0%

January 15 - January 17, 2006 8% 9% 7% 6% 9% 4% 7% 9% 9% 5% 12% 0% 6% 8% 6% 10% 8% 0% 50% 55% 36% 12% 0%

January 22 - January 24, 2006 12% 14% 9% 13% 10% 10% 15% 12% 8% 18% 11% 14% 20% 9% 9% 5% 10% 8% 46% 59% 24% 8% 5%

January 29 - January 31, 2006 13% 16% 10% 9% 17% 6% 10% 16% 18% 9% 21% 8% 10% 8% 11% 0% 10% 0% 40% 60% 31% 8% 14%


Film:

Release Date:

Field Dates:

MUNICH / UIP

January 27, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ORGULLO Y PREJUICIO (PRIDE AND PREJUDICE) / UIP

February 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 1% 1% 2% 1% 1% 0% 1% 2% 0% 0% 1% 0% 0% 2% 1% 0% 2% 0% 0% 33% 0% 33% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 2% 0% 0% 100% 0% 0% 0%


TOTAL AWARE

January 8 - January 10, 2006 12% 9% 15% 14% 10% 13% 15% 10% 10% 12% 8% 11% 12% 17% 13% 15% 18% 3% 46% 16% 22% 27% 0%

January 15 - January 17, 2006 16% 12% 19% 17% 13% 19% 17% 15% 9% 12% 12% 25% 8% 23% 15% 10% 26% 10% 31% 45% 14% 14% 3%

January 22 - January 24, 2006 18% 12% 23% 22% 13% 26% 20% 17% 9% 18% 8% 23% 16% 26% 20% 30% 24% 9% 38% 29% 15% 24% 0%

January 29 - January 31, 2006 22% 12% 31% 24% 18% 19% 26% 21% 14% 15% 10% 20% 12% 36% 27% 18% 40% 3% 37% 37% 23% 18% 0%



January 8 - January 10, 2006 26% 13% 38% 28% 28% 33% 27% 40% 13% 29% 0% 100% 17% 27% 50% 0% 33% 0% 70% 10% 20% 30% 0%

January 15 - January 17, 2006 31% 17% 42% 27% 35% 20% 29% 40% 20% 25% 10% 25% 25% 29% 60% 0% 31% 0% 54% 38% 15% 15% 0%

January 22 - January 24, 2006 33% 24% 44% 35% 38% 27% 40% 41% 29% 31% 13% 20% 38% 39% 50% 33% 42% 0% 55% 30% 10% 40% 0%

January 29 - January 31, 2006 26% 14% 39% 21% 41% 0% 27% 48% 27% 18% 10% 0% 33% 23% 55% 0% 25% 0% 45% 35% 20% 20% 0%


FIRST CHOICE - ALL

January 8 - January 10, 2006 4% 1% 6% 2% 4% 3% 2% 5% 4% 1% 1% 5% 0% 3% 9% 0% 4% 0% 27% 0% 18% 8% 0%

January 15 - January 17, 2006 2% 1% 3% 2% 3% 4% 1% 4% 0% 3% 0% 6% 2% 0% 6% 0% 0% 17% 33% 17% 17% 6% 0%

January 22 - January 24, 2006 4% 1% 7% 4% 3% 5% 4% 4% 1% 1% 0% 5% 0% 7% 6% 5% 8% 0% 40% 20% 10% 19% 0%

January 29 - January 31, 2006 2% 1% 4% 1% 3% 0% 2% 4% 1% 0% 1% 0% 0% 3% 5% 0% 4% 0% 43% 29% 14% 6% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

PANTERA ROSA, LA (PINK PANTHER, THE) / Fox

February 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 8 - January 10, 2006 0% 1% 0% 1% 0% 3% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%

January 22 - January 24, 2006 1% 1% 1% 1% 1% 2% 1% 1% 0% 1% 0% 5% 0% 1% 1% 0% 2% 0% 100% 33% 100% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 1% 3% 0% 0% 3% 1% 0% 4% 0% 0% 2% 0% 0% 0% 67% 67% 33% 33% 0%


TOTAL AWARE

January 8 - January 10, 2006 54% 51% 55% 60% 48% 66% 58% 55% 40% 57% 48% 63% 54% 63% 49% 69% 62% 2% 47% 29% 36% 21% 7%

January 15 - January 17, 2006 56% 53% 58% 65% 47% 65% 65% 53% 36% 58% 49% 56% 58% 73% 45% 80% 72% 3% 45% 29% 38% 15% 3%

January 22 - January 24, 2006 57% 53% 59% 63% 50% 74% 59% 53% 47% 61% 48% 68% 58% 66% 53% 80% 60% 7% 53% 29% 38% 17% 6%

January 29 - January 31, 2006 63% 62% 62% 71% 55% 78% 69% 50% 61% 71% 55% 76% 68% 72% 54% 82% 70% 4% 48% 32% 40% 17% 6%



January 8 - January 10, 2006 31% 29% 34% 26% 37% 40% 21% 29% 50% 24% 33% 45% 15% 28% 41% 33% 26% 0% 65% 31% 38% 21% 12%

January 15 - January 17, 2006 31% 29% 34% 29% 33% 29% 29% 30% 42% 24% 33% 22% 24% 34% 33% 38% 33% 0% 56% 35% 46% 19% 4%

January 22 - January 24, 2006 26% 28% 24% 30% 22% 48% 20% 23% 22% 32% 25% 60% 17% 28% 19% 38% 23% 0% 72% 36% 43% 23% 6%

January 29 - January 31, 2006 29% 36% 23% 27% 33% 25% 28% 32% 33% 32% 39% 26% 35% 20% 25% 22% 20% 0% 64% 38% 47% 26% 7%


FIRST CHOICE - ALL

January 8 - January 10, 2006 3% 4% 3% 4% 3% 0% 5% 3% 3% 3% 4% 0% 4% 5% 1% 0% 6% 0% 40% 20% 40% 12% 10%

January 15 - January 17, 2006 5% 4% 6% 7% 3% 8% 7% 1% 6% 6% 2% 6% 6% 8% 3% 10% 8% 0% 38% 8% 38% 12% 0%

January 22 - January 24, 2006 3% 5% 1% 4% 2% 10% 2% 1% 4% 8% 3% 18% 4% 0% 1% 0% 0% 0% 60% 40% 50% 6% 0%

January 29 - January 31, 2006 4% 4% 4% 4% 3% 0% 6% 2% 5% 7% 2% 0% 10% 2% 5% 0% 2% 0% 58% 17% 8% 7% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RESCATE EN LA ANTÁRTICA (EIGHT BELOW) / BVI

March 3, 2006




Under

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25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 29 - January 31, 2006 4% 4% 3% 4% 3% 3% 5% 0% 6% 5% 3% 4% 6% 3% 2% 0% 4% 0% 36% 36% 36% 18% 0%



January 29 - January 31, 2006 13% 0% 25% 0% 20% 0% 0% -- 20% 0% 0% 0% 0% 0% 50% -- 0% 0% 0% 100% 0% 0% 0%

February 5 - February 7, 2006 10% 26% 0% 0% 28% 0% 0% 25% 30% 0% 38% 0% 0% 0% 0% -- 0% 0% 60% 40% 20% 20% 20%

FIRST CHOICE - ALL

January 29 - January 31, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RUMOR HAS IT / WB

February 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 8 - January 10, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 100% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 8 - January 10, 2006 13% 11% 16% 14% 13% 13% 14% 14% 11% 13% 9% 11% 14% 14% 18% 15% 14% 2% 29% 34% 32% 22% 5%

January 15 - January 17, 2006 18% 15% 20% 21% 14% 19% 22% 14% 13% 20% 12% 25% 18% 23% 16% 10% 26% 2% 21% 33% 35% 19% 2%

January 22 - January 24, 2006 21% 15% 27% 23% 18% 33% 19% 27% 8% 21% 11% 27% 18% 26% 28% 40% 20% 3% 38% 36% 38% 27% 0%

January 29 - January 31, 2006 18% 13% 23% 21% 15% 14% 23% 18% 10% 16% 10% 12% 18% 26% 20% 18% 28% 6% 37% 43% 28% 22% 3%



January 8 - January 10, 2006 33% 12% 52% 41% 30% 100% 29% 43% 11% 25% 0% 100% 14% 56% 50% 100% 43% 0% 36% 36% 21% 36% 0%

January 15 - January 17, 2006 29% 13% 44% 26% 33% 0% 32% 36% 29% 15% 10% 0% 22% 36% 55% 0% 38% 0% 29% 29% 29% 21% 0%

January 22 - January 24, 2006 34% 23% 45% 42% 30% 36% 47% 26% 50% 27% 18% 17% 33% 56% 36% 50% 60% 0% 46% 29% 54% 33% 0%

January 29 - January 31, 2006 30% 23% 38% 36% 27% 20% 39% 33% 13% 17% 30% 0% 22% 50% 25% 50% 50% 0% 53% 53% 35% 12% 12%


FIRST CHOICE - ALL

January 8 - January 10, 2006 1% 0% 1% 0% 1% 0% 0% 1% 1% 0% 0% 0% 0% 0% 3% 0% 0% 0% 50% 50% 0% 0% 0%

January 15 - January 17, 2006 1% 0% 2% 2% 1% 0% 2% 1% 0% 0% 0% 0% 0% 3% 1% 0% 4% 0% 33% 0% 67% 0% 0%

January 22 - January 24, 2006 3% 1% 4% 1% 3% 0% 2% 5% 1% 1% 1% 0% 2% 1% 6% 0% 2% 0% 13% 0% 13% 10% 0%

January 29 - January 31, 2006 3% 2% 4% 2% 3% 3% 2% 2% 5% 1% 3% 4% 0% 3% 4% 0% 4% 11% 22% 56% 22% 4% 11%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SECRETO EN LA MONTAÑA (BROKEBACK MOUNTAIN) / Videocine

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 100% 0%


TOTAL AWARE

January 29 - January 31, 2006 33% 32% 34% 30% 35% 19% 34% 37% 32% 25% 37% 24% 26% 36% 32% 9% 42% 3% 30% 55% 21% 33% 12%



January 29 - January 31, 2006 57% 49% 65% 61% 53% 43% 65% 54% 52% 53% 47% 50% 54% 68% 62% 0% 71% 0% 28% 64% 21% 38% 10%


FIRST CHOICE - ALL

January 29 - January 31, 2006 8% 8% 7% 10% 6% 8% 10% 6% 5% 8% 7% 8% 8% 11% 4% 9% 12% 4% 4% 70% 17% 17% 17%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SECUESTRO EXPRESS / BVI

March 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


TOTAL AWARE




FIRST CHOICE - ALL


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

August 21 - August 23, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

August 28 - August 30, 2005 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

September 4 - September 6, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

September 11 - September 13, 2... 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

August 21 - August 23, 2005 7% 7% 6% 9% 5% 17% 6% 5% 4% 10% 5% 23% 4% 9% 4% 10% 8% 29% 43% 29% 29% 24% 0%

August 28 - August 30, 2005 9% 7% 11% 11% 6% 11% 11% 8% 4% 10% 4% 12% 10% 12% 10% 11% 12% 12% 23% 15% 46% 19% 3%



January 22 - January 24, 2006 13% 12% 13% 13% 12% 26% 8% 10% 14% 14% 10% 27% 8% 13% 14% 25% 8% 15% 23% 33% 43% 23% 0%

January 29 - January 31, 2006 11% 10% 12% 15% 8% 19% 13% 7% 9% 11% 9% 16% 8% 20% 6% 27% 18% 9% 21% 18% 47% 12% 3%



August 21 - August 23, 2005 25% 25% 22% 23% 25% 29% 17% 40% 0% 29% 20% 40% 0% 17% 33% 0% 25% 0% 40% 20% 0% 60% 0%

August 28 - August 30, 2005 36% 36% 33% 40% 27% 0% 55% 13% 67% 29% 50% 0% 40% 50% 14% 0% 67% 0% 33% 0% 44% 11% 0%



January 22 - January 24, 2006 30% 25% 35% 26% 33% 18% 38% 30% 36% 20% 30% 17% 25% 33% 36% 20% 50% 0% 42% 42% 25% 8% 0%

January 29 - January 31, 2006 48% 41% 53% 40% 57% 57% 31% 71% 43% 25% 56% 50% 0% 50% 60% 67% 44% 0% 19% 25% 63% 19% 0%


CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

August 21 - August 23, 2005 1% 1% 2% 2% 1% 0% 3% 0% 1% 0% 1% 0% 0% 4% 0% 0% 6% 0% 0% 0% 0% 0% 0%

August 28 - August 30, 2005 2% 4% 1% 2% 3% 0% 3% 5% 0% 3% 4% 0% 4% 1% 1% 0% 2% 13% 25% 0% 0% 0% 0%



January 22 - January 24, 2006 10% 9% 9% 13% 6% 14% 13% 6% 5% 14% 5% 18% 12% 13% 6% 10% 14% 10% 3% 14% 3% 1% 0%

January 29 - January 31, 2006 8% 10% 5% 9% 7% 11% 8% 9% 5% 8% 12% 8% 8% 10% 1% 18% 8% 0% 8% 13% 8% 2% 0%


Film:

Release Date:

Field Dates:


February 24, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SYRIANA / WB

February 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 15 - January 17, 2006 1% 1% 1% 0% 1% 0% 0% 2% 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 50% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 15 - January 17, 2006 9% 9% 9% 10% 8% 4% 11% 12% 2% 9% 8% 6% 10% 10% 9% 0% 12% 4% 24% 40% 12% 24% 0%

January 22 - January 24, 2006 13% 10% 15% 13% 12% 17% 12% 13% 10% 10% 11% 9% 10% 17% 13% 25% 14% 8% 30% 28% 20% 35% 7%

January 29 - January 31, 2006 10% 8% 11% 8% 11% 6% 9% 9% 13% 7% 9% 8% 6% 10% 12% 0% 12% 7% 23% 43% 23% 17% 0%



January 15 - January 17, 2006 32% 46% 17% 50% 15% 100% 45% 17% 0% 67% 29% 100% 60% 33% 0% -- 33% 0% 38% 25% 25% 25% 0%

January 22 - January 24, 2006 32% 22% 41% 37% 29% 14% 50% 15% 50% 29% 18% 50% 20% 42% 40% 0% 71% 0% 46% 23% 8% 38% 8%

January 29 - January 31, 2006 21% 21% 19% 27% 16% 0% 33% 11% 20% 20% 22% 0% 33% 33% 10% -- 33% 0% 33% 17% 17% 33% 0%


FIRST CHOICE - ALL

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SÓLO AMIGOS (JUST FRIENDS) / Videocine

March 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE


January 22 - January 24, 2006 11% 10% 12% 13% 9% 14% 13% 10% 9% 13% 9% 9% 14% 14% 10% 20% 12% 0% 17% 22% 31% 31% 6%

January 29 - January 31, 2006 11% 12% 10% 12% 11% 11% 12% 8% 14% 12% 12% 8% 14% 11% 9% 18% 10% 3% 26% 20% 29% 3% 0%




January 22 - January 24, 2006 21% 17% 28% 21% 24% 33% 15% 40% 0% 0% 33% 0% 0% 40% 13% 50% 33% 0% 25% 38% 13% 25% 13%

January 29 - January 31, 2006 29% 29% 29% 38% 21% 50% 33% 13% 27% 33% 25% 0% 43% 43% 14% 100% 20% 0% 40% 30% 20% 0% 0%


FIRST CHOICE - ALL


January 22 - January 24, 2006 2% 2% 3% 2% 2% 2% 2% 2% 3% 1% 2% 0% 2% 3% 3% 5% 2% 0% 0% 14% 0% 5% 0%

January 29 - January 31, 2006 2% 1% 3% 1% 2% 3% 0% 3% 1% 0% 1% 0% 0% 2% 4% 9% 0% 0% 20% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


February 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 1 - January 3, 2006 1% 2% 0% 2% 1% 0% 2% 1% 0% 3% 1% 0% 4% 0% 0% 0% 0% 0% 33% 33% 0% 33% 0%

January 8 - January 10, 2006 1% 1% 1% 2% 1% 3% 1% 1% 0% 1% 0% 0% 2% 2% 1% 8% 0% 0% 67% 67% 33% 0% 0%

January 15 - January 17, 2006 1% 1% 2% 1% 1% 0% 1% 2% 0% 0% 1% 0% 0% 2% 1% 0% 2% 0% 33% 67% 33% 33% 0%

January 22 - January 24, 2006 3% 2% 4% 3% 3% 5% 2% 3% 3% 0% 3% 0% 0% 6% 3% 10% 4% 33% 56% 56% 22% 22% 0%

January 29 - January 31, 2006 6% 5% 8% 5% 7% 6% 5% 7% 8% 4% 6% 0% 6% 7% 9% 18% 4% 15% 50% 80% 35% 15% 0%


TOTAL AWARE

January 1 - January 3, 2006 35% 38% 35% 30% 42% 30% 30% 44% 38% 27% 45% 31% 26% 33% 37% 29% 34% 2% 44% 42% 28% 15% 0%

January 8 - January 10, 2006 36% 33% 38% 37% 34% 50% 33% 35% 33% 33% 32% 47% 28% 41% 36% 54% 38% 9% 39% 41% 24% 15% 2%

January 15 - January 17, 2006 39% 39% 37% 45% 32% 50% 44% 33% 30% 45% 34% 50% 44% 45% 30% 50% 44% 12% 46% 48% 28% 20% 0%

January 22 - January 24, 2006 50% 45% 55% 50% 50% 60% 46% 53% 46% 43% 47% 45% 42% 57% 53% 75% 50% 11% 44% 43% 25% 24% 3%

January 29 - January 31, 2006 65% 58% 70% 70% 59% 75% 68% 59% 58% 65% 52% 72% 62% 75% 67% 82% 74% 12% 47% 62% 27% 16% 4%



January 1 - January 3, 2006 25% 20% 33% 26% 25% 38% 23% 23% 30% 12% 24% 0% 15% 38% 28% 75% 29% 0% 52% 59% 19% 26% 0%

January 8 - January 10, 2006 34% 28% 36% 48% 20% 40% 52% 17% 23% 45% 16% 50% 43% 50% 24% 29% 58% 0% 46% 40% 34% 6% 0%

January 15 - January 17, 2006 26% 20% 32% 30% 20% 23% 32% 21% 19% 27% 14% 13% 32% 33% 30% 40% 32% 0% 56% 41% 26% 11% 0%

January 22 - January 24, 2006 24% 26% 23% 27% 22% 28% 26% 25% 19% 19% 30% 10% 24% 33% 14% 40% 28% 0% 49% 54% 36% 33% 3%

January 29 - January 31, 2006 30% 26% 34% 31% 30% 26% 32% 29% 30% 22% 29% 22% 23% 39% 30% 33% 41% 0% 52% 65% 33% 23% 5%


CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 1 - January 3, 2006 3% 2% 4% 1% 4% 0% 1% 5% 3% 0% 3% 0% 0% 2% 6% 0% 2% 0% 38% 38% 38% 10% 0%

January 8 - January 10, 2006 4% 4% 3% 4% 4% 3% 4% 3% 5% 1% 6% 0% 2% 6% 1% 8% 6% 8% 33% 50% 8% 3% 0%

January 15 - January 17, 2006 3% 2% 5% 3% 3% 8% 2% 3% 4% 2% 2% 6% 0% 5% 4% 10% 4% 11% 44% 44% 0% 16% 0%

January 22 - January 24, 2006 4% 5% 3% 4% 4% 2% 4% 7% 1% 4% 5% 0% 6% 3% 4% 5% 2% 0% 38% 38% 0% 3% 0%

January 29 - January 31, 2006 5% 4% 6% 7% 3% 11% 6% 3% 3% 7% 2% 12% 4% 8% 4% 9% 8% 7% 60% 80% 27% 12% 7%


Film:

Release Date:

Field Dates:


February 3, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

TIERRA FRÍA (NORTH COUNTRY) / WB

February 3, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 0% 0% 0% 0%


TOTAL AWARE

January 8 - January 10, 2006 6% 4% 8% 5% 6% 6% 5% 5% 6% 4% 3% 11% 2% 6% 9% 0% 8% 6% 24% 18% 12% 41% 0%

January 15 - January 17, 2006 10% 13% 8% 10% 12% 12% 9% 13% 9% 11% 15% 19% 8% 8% 7% 0% 10% 10% 20% 37% 17% 30% 11%

January 22 - January 24, 2006 11% 9% 13% 11% 11% 14% 10% 11% 10% 8% 9% 14% 6% 14% 13% 15% 14% 9% 37% 20% 17% 23% 3%

January 29 - January 31, 2006 19% 14% 23% 18% 18% 19% 17% 17% 20% 11% 16% 20% 6% 26% 21% 18% 28% 4% 25% 51% 19% 32% 0%



January 8 - January 10, 2006 56% 60% 55% 50% 60% 100% 40% 60% 60% 50% 67% 100% 0% 50% 57% -- 50% 0% 33% 11% 0% 44% 0%

January 15 - January 17, 2006 25% 30% 20% 33% 22% 33% 33% 15% 40% 29% 31% 33% 25% 40% 0% -- 40% 0% 13% 13% 25% 50% 13%

January 22 - January 24, 2006 31% 27% 40% 31% 37% 17% 40% 36% 38% 0% 44% 0% 0% 50% 30% 33% 57% 0% 42% 25% 25% 17% 8%

January 29 - January 31, 2006 37% 29% 42% 42% 33% 29% 47% 35% 31% 38% 25% 40% 33% 44% 41% 0% 50% 0% 33% 43% 33% 24% 0%


FIRST CHOICE - ALL

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 14% 100%

January 22 - January 24, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 0% 2% 0% 0% 1% 3% 0% 1% 0% 0% 0% 2% 0% 0% 0% 33% 0% 0% 0% 0%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

TRES ENTIERROS DE MELQUIADES ESTRADA, LOS (THREE BURIALS OF MELQUIADES ESTRADA) / SPRI

February 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


TOTAL AWARE

January 22 - January 24, 2006 14% 16% 13% 11% 18% 12% 11% 21% 14% 11% 20% 9% 12% 11% 15% 15% 10% 8% 19% 40% 27% 27% 16%

January 29 - January 31, 2006 14% 16% 13% 13% 15% 8% 15% 14% 16% 16% 15% 12% 18% 10% 15% 0% 12% 4% 16% 33% 27% 27% 14%



January 22 - January 24, 2006 40% 36% 40% 44% 34% 60% 36% 48% 9% 50% 30% 100% 33% 38% 42% 33% 40% 0% 28% 56% 17% 39% 22%

January 29 - January 31, 2006 40% 26% 56% 33% 41% 33% 33% 36% 46% 25% 27% 33% 22% 50% 58% -- 50% 0% 6% 53% 24% 24% 24%


FIRST CHOICE - ALL

January 22 - January 24, 2006 1% 3% 0% 0% 3% 0% 0% 4% 1% 0% 5% 0% 0% 0% 0% 0% 0% 0% 20% 40% 40% 0% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 2% 0% 1% 0% 4% 1% 1% 0% 2% 0% 2% 0% 0% 0% 25% 25% 25% 8% 25%


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ÜLTIMAS VACACIONES, LAS (LAST HOLIDAY) / UIP

March 10, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 1 - January 3, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 100% 100% 100% 0%


TOTAL AWARE

January 1 - January 3, 2006 9% 6% 11% 9% 8% 7% 9% 10% 5% 6% 6% 8% 6% 11% 10% 7% 12% 4% 54% 29% 29% 25% 0%

January 8 - January 10, 2006 12% 8% 16% 10% 13% 16% 8% 11% 15% 6% 9% 16% 2% 14% 18% 15% 14% 3% 53% 19% 14% 14% 3%

January 15 - January 17, 2006 8% 8% 8% 7% 8% 8% 7% 9% 8% 8% 8% 6% 8% 7% 9% 10% 6% 0% 36% 18% 23% 23% 0%



January 1 - January 3, 2006 34% 30% 43% 36% 38% 50% 33% 30% 67% 0% 50% 0% 0% 57% 29% 100% 50% 0% 78% 11% 22% 22% 0%

January 8 - January 10, 2006 38% 33% 39% 50% 30% 50% 50% 27% 33% 33% 33% 50% 0% 56% 29% 50% 57% 0% 46% 23% 0% 15% 0%

January 15 - January 17, 2006 30% 33% 30% 22% 38% 50% 14% 44% 25% 20% 43% 0% 25% 25% 33% 100% 0% 0% 57% 14% 43% 14% 0%


FIRST CHOICE - ALL

January 1 - January 3, 2006 1% 0% 2% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0% 3% 0% 0% 4% 0% 50% 0% 0% 0% 0%

January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%


summary report film tracking study mexico n t e r n a t i o n … · confidential summary report...

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