summer project report on agro chemical industry by thatawale babasaheb
TRANSCRIPT
PROJECT REPORT ON
BRAND AWARENESS OF NAGARJUNA AGRICHEM LIMITED IN JUNNAR AND KHED TAHSIL OF
PUNE DISTRICT AT
NAGARJUNA AGRICHEM LIMITED AT FURSUNGI, PUNE
By
Mr. BABASAHEB BHAURAO THATAWALE (Regn. No. 10/370)
Submitted to
MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI, DISTRICT- AHMEDNAGAR (MS)
In partial fulfilment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION (AGRICULTURE)
COLLEGE OF AGRICULTURE, PUNE- 411 005
(2011)
BRAND AWARENESS OF NAGARJUNA AGRICHEM LIMITED IN JUNNAR AND KHED TAHSIL OF
PUNE DISTRICT
A Project Report submitted to the MAHATMA PHULE KRISHI VIDYAPEETH, RAHURI,
DISTRICT – AHMEDNAGAR, (MAHARASHTRA)
In partial fulfilment of the requirements for the degree of
MASTER OF BUSINESS ADMINISTRATION (AGRICULTURE)
By
Mr. BABASAHEB BHURAO THATAWALE (Regn. No. 10/370)
Approved by Advisory Committee
Dr. M.N.Waghmare Project Guide
Asstt. Professor of Agril. Economics, College of Agriculture, Pune.
Dr. R. K. Rahane Prof. P.N. Shendage Professor of MBA (Agri) Associate Professor of Agril. Economics College of Agriculture, Pune. College of Agriculture Pune.
Master of Business Administration (Agri.), COLLEGE OF AGRICULTURE, PUNE- 411 005
(Maharashtra) (2011)
CERTIFICATE OF ORIGINALITY
This is to certify that the project entitled “ Brand Awareness of Nagarjuna
Agrichem Limited In Junnar and Khed Tahsils of Pune District ” is an original work
of the student and is being submitted in partial fulfilment for the award of degree in Master
of Business Administration (Agri.) of Mahatma Phule Krishi Vidyapeeth Rahuri- 413
722, District- Ahmednagar.
This report has not been submitted earlier either to this University or any other
University/ Institution for the fulfilment of the requirement of a course of study.
Mr. Thatawale B.B. Dr. M. N. Waghmare (10/370) Project Guide, and Student Asstt. Professor Agril Economics
College of Agriculture, Pune-5 Place: Pune Date: / /2011
Dr. M. N. Waghmare Project Guide, Asstt. Professor of Agril Economics College of Agriculture, Pune-5 CERTIFICATE
This is to certify that the Project entitled “ Brand Awareness of Nagarjuna
Agrichem Limited In Junnar and Khed Tahsils of Pune District ”submitted to the
Mahatma Phule Krishi Vidyapeeth, Rahuri, District–Ahmednagar (Maharashtra), in partial
fulfilment of the requirements for the degree of MASTER OF BUSINESS
ADMINISTRATION (AGRICULTURE) embodies the results of a piece of bonafide
work carried out by Mr. Thatawale Babasaheb Bhaurao (Reg.No.10/370) under my
guidance and that no part of the project work has been submitted for any other degree or
diploma.
The assistance and the help rendered during the training period have been duly
acknowledged. The suggestions made by the Evaluation Committee are incorporated in this
project draft.
Place: Pune. (M. N. Waghmare)
Date: / / 2011
Dr. B.R. Ulmek Associate Dean, College of Agriculture, Pune-5
This is to certify that the Project entitled “BRAND AWARENESS OF
NAGARJUNA AGRICHEM LIMITED IN JUNNAR AND KHED TAHSIL OF PUNE DISTRICT” submitted to the Mahatma Phule Krishi Vidyapeeth, Rahuri,
Dist.-Ahmednagar (Maharashtra) for award of the degree of MASTER OF
BUSINESS ADMINISTRATION (AGRICULTURE) embodies the results
of a piece of bonafide Project carried out by Mr. Babasaheb
Bhaurao Thatawale (Regn. No. 10/370) under the guidance of
Dr.M.N.Waghmare Assistant. Professor of Agricultural Economics College
of Agriculture, Pune and that no part of the Project has been submitted for any
other degree or diploma.
Place: Pune. (B.R. Ulmek)
Date: / /2011
CERTIFICATE
ACKNOWLEDGEMENT
With immense pleasure, I would like to present this project report for Nagarjuna
Agrichem Limited. It has been an enriching experience for me to undergo my summer
training at Nagarjuna Agrichem Limited. Which would have not been possible without the
goodwill and support of the people around and for this, I would like to express my sincere
thanks to all those who helped me during this project
I take this opportunity to thank, Dr. M.N. Waghmare, Project Guide and Assistant
Professor of Agricultural Economics college of Agriculture Pune who was always there to
help and guide me as and when needed. His perceptive criticism kept me working to make
this project more full proof.
I would like to express my profound gratitude and thanks to my Advisory
Committee Members Dr. R. K. Rahane Professor of MBA (Agri) College of Agriculture
Pune and Prof. P. N. Shendage, Associate Professor of Agricultural Economics, College of
Agriculture, Pune
I would like to thank Dr. B. N. Pawar, Course Coordinator and Asstt. Professor of
MBA (Agri.) for their valuable guidance and suggestions during the project.
I express my gratitude towards Mr.Vijay Bode, Senior Area Manager of Nagarjuna
Agrichem. Limited who permitted me to get training at Nagarjuna Agrichem. Limited
I would like to thank Mr satish altekar development Manager and Mr.Vikas
Neharkar area sales representive of Nagarjuna Agrichem limited, for their encouraging
and valuable support, and all the staff members of marketing department for their constant
guidance and assistance throughout the project.
I am greatly indebted to Dr. B.R. Ulmek, Associate Dean, College of
Agriculture, Pune, without whose help and guidance this project would not have been
completed.
Words are insufficient to express my gratitude towards my sample respondents
who spared their precious time and sincere thanks to my parents, my brothers ,my sisters
my uncle, my friends and God for their support and motivation throughout the project.
Place: Pune
Date: / /2011 (Thatawale Babasaheb Bhaurao)
TABLE OF CONTENTS
Chapter No. Title Page
Certificate of Advisory Committee I
Certificate of Originality II
Certificate of Industry III
Certificate of Project Guide IV
Certificate of Associate Dean V
Acknowledgement VI
EXECUTIVE SUMMARY VII-XI
1 INTRODUCTION 1-12
1.1 Concepts and meaning of agrochemicals 1
1.2 History 1
1.3 Type of Pesticide 1
1.4 Importance of Agrochemicals 3
1.5 Broad Categories of Pesticides 3
1.6 Technical Classification 4
1.7 Global Scenario 5
1.8 Indian Scenario 7
1.9 Importance of Study 10
1.10 Objectives of Study 11
1.11 Scope of Study 11
1.12 Agrochemical Business Advantages 11
1.13 Limitation of Study 12
2 RESEARCH METHODOLOGY 13-14
2.1 Selection of sample respondents 13
2.2 Data collection 13
2.3 Sources of data 14
2.4 Analytical Tools Used 14
3 RESULTS AND DISCUSSION 15-39
3.1 Profile of Nagarjuna Agrichem. Limited. 15
3.2 Profile of sample farmers 22
3.3 Awareness of NACL amongst the farmers 26
3.4 Product promotional strategies of NACL 29
3.5 Awareness of competitors 32
3.6 Profile of Dealer 32
3.7 Study Competitor and there marketing strategies. 34
3.8 Market Share of Nagarjuna In study Area 37
3.9 SWOT analysis of Nagarjuna Agrichem Limited 37
3.10 Findings 38
3.11 Conclusions 39
3.12 Suggestions 39
REFERENCES i
APPENDIX- I to III ii to ix
VITA x
LIST OF TABLES
Sr.No. Table
No. Title of the table Page
1 1.1 Type of pesticides 2
1 1.2 Category of Pesticides its product and purpose 3
2 1.3 Pesticide Consumption Pattern 3
3 1.4 Classification of Pesticides usage to Chemical Structure 4
4 1.5 Classification of Pesticides usage to Chemical Structure In value terms in World and India 4
5 1.6 Global Agrochemical Sales by category in 2010 5
6 1.7 World’s top 10 pesticide firms 7
7 1.8 India’s top 10 Agrochemical companies 8
8 1.9 Indian Pesticide Market: 2009 8
9 3.1 Technical Grade Pesticides manufactured by NACL 18
10 3.2 List of Formulated Products. 19
11 3.3 Cropping Pattern of Sample Farmers 25
12 3.4 Product wise awareness of Nagarjuna Agrichem ltd 27
13 3.8 Marketing Strategies of competitor Companies 36
LIST OF CHART
Sr.No. Chart no. Title of the chart Page
1 1.1 Global agrochemical sale 2010 by Region 5
2 1.2 Indian agrochemical market 2009 9
3 1.3 World’s Pesticide consumption (kg/ ha) 9
4 1.4 Consumption pattern of pesticides in India 10
5 3.1 Age group of respondents 23
6 3.2 Education status of sample farmers 23
7 3.3 Land holding pattern of sample farmers 24
8 3.4 Type of farming 24
9 3.5 Awareness of NACL 26
10 3.6 Users of NACL 27
11 3.7 Awareness of NACL among the sample farmers 28
12 3.8 Satisfaction level of farmers while using NACL 28
13 3.9 Promotional activities of NACL 29
14 3.10 Recommendations for purchase Nacls product 30
15 3.11 Advertising media 30
16 3.12 Factors considered while purchase the product 31
17 3.13 Major competitor of NACL 32
18 3.14 Dealers Experience 32
19 3.15 Awareness of NACL 33
20 3.16 Product promotional activities of NACL 33
21 3.17 Famous Agrochemical companies. 34
22 3.18 Marketing activities of Agrochemical companies 35
23 3.19 Market Share of NACL 37
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY __________________________________________________________________________
“BRAND AWARENESS OF NAGARJUNA AGRICHEM.LIMITED IN JUNNAR
AND
KHED TAHSIL OF PUNE DISTRICT” BY
MR. BABASAHEB BHAURAO THATAWALE (Regn. No. 10/370)
A candidate for the degree Of
MASTER OF BUSINESS ADMINISTRATION (AGRICULTURE) COLLEGE OF AGRICULTURE, PUNE-5
2011 ___________________________________________________________________________PROJECT GUIDE: Dr. M.N. WAGHMARE. Asstt. Professor of Agril. Economics DEPARTMENT: Agricultural Economics
College of Agriculture, Pune. ___________________________________________________________________________ Importance of study
Agriculture occupies a dominant position in India’s economic structure. The
success of the Green Revolution enabled the country to achieve self–sufficiency in food
grains production. Over the last five decades the industry has expanded with more than 500
players, making India the second largest manufacturer of basic crop protection chemicals in
Asia in volume terms. In terms of turnover the industry is worth of $1.7 bn and given the
low rate of consumption there is huge potential for growth waiting to be tapped. The
demand for food grains vegetables and fruits is expected to increase significantly in future.
Record production of food grains has been possible primarily on account of various inputs
used in agriculture namely seeds, fertilizers and pesticides.
Agrochemicals form the largest and the most diverse group of chemical
compounds. Popularly referred to as pesticides they are mainly used for plant protection
and improving crop yields. Every year nearly 30 per cent of the potential of food
production valued Rs 150bn are lost due to insects, pests, plant pathogens, weeds, rodents,
and birds and in storage. Hence the use of pesticides has become extremely necessary.
Besides given the large growing population and scarcity of land available for cultivation,
pesticides industry has a vital role to play in the agricultural sector.
India is the most leading country in terms of agricultural production. In order to
encourage farmers to take an integrated approach to crop and pest management,
incorporating our range of products with good practice to increase yields and promote
sustainable agriculture to Nagarjuna Agrichem Ltd. offers customized products and
services to help farmers meet these requirements and produce the quality crop that
consumers and the food industry demand, This involves training farmers to use our
products safely and effectively, and encouraging them to use sustainable agriculture
techniques as part of integrated approach to crop management.
Finally this study highlighted Awareness of Nagarjuna Agrichem Limited Products
amongst the farmers it helps to know the impact of promotional strategies of Nagarjuna
amongst the farmers and their effectiveness. It also helps to know the competitor’s
promotional activities and market share of company in the study area. Objective of Study
1. To study the awareness of the farmer’s about NACL.
2. To study of different product promotion strategies of NACL.
3. To find out competitors and their market strategies.
4. To estimate market share of Nagarjuna in Junnar and Khed area.
Research Methodology
Junnar and Khed tahsil of Pune district was selected purposively because of high
potential area for agriculture production. 45 farmers were selected randomly and 20 dealers
of company and its competitors were selected for study purpose. Primary data was
collected from farmers and companies dealer by survey method with the help of personal
interview and specially designed schedule for the study purpose.
The collected data were categorized in a systematic way according to need of
objectives and then analyzed with the help of simple statistical tools such as percentage
method, average method, graphical and tabular method etc for interpretation of appropriate
result.
Scope of Study
The study under the title “Brand awareness Of Nagarjuna Agrichem Ltd in Khed and
Junnar Tahsils of Pune District” was specially carried in selected tahsils of Pune district.
These tahsils were Junnar and Khed. These selected tahsils were well known for its
agricultural production (Specially Vegetables). The farmers of this area are well aware
about crop protection and its importance. The increasing area under various crops shows
demand for agrochemicals. The study focuses on promotional activities of the
agrochemicals. It gives guidelines to company or new player who wants to decide or accept
new promotional strategies. This market research can be help to know consumer
perceptions towards the products. We can estimate the consumer behavior on the basis of
opinions given by the farmers. Also study makes us about the depth of knowledge of
farmers about the pesticide uses
Agrochemicals Business advantages in India
a) Strong growing domestic market.
b) Cost leadership in generic production.
c) Well developed basic chemical industries.
d) Growing awareness about Environment, safety & health.
e) Well established R& D set up.
f) Relatively easier registration for exports. Findings 1) In all 87 per cent of farmers were aware about Nagarjuna Agrichem Ltd products.
2) Amongst the aware farmers 91 per cent farmers were users Nagarjuna’s products.
3) Nagarjuna promoted its products through field visits up to 23 per cent , Hand bills 25 per
cent, Advertisement and field demonstration 18 per cent, respectively, remaining 16 per
cent t exhibition and krishimelas.
4)Nagarjuna’s major competitors were Syngenta ,Bayer, who had cent per cent awareness
then BASF having 78 per cent, Tata Rallies 67 per cent, Excel 60 per cent awareness.
5) The marketing strategies of other companies (competitors) were to give more field
demonstration and Field visit then advertisement, exhibition.
6) There were cent per cent awareness of Nagarjuna products amongst the Dealers.
7) In the study area Syngenta products were more famous and had more market share than
other agrochemical company.
8) Nagarjuna’s some particular products were famous in study area.
9) Nagarjuna’s total market sale was about 1.70 crore with having 4 per cent share in total
Agrochemicals in the study area.
Conclusions 1. On the basis of awareness and market share it is concluded that Nagarjuna has good
market potential in the study area.
2. The farmers are satisfied with the use of NACL’S product of its quality.
3. The company has provided the less attention on the Field demonstration.
4. Nagarjuna is focusing only on 3 products i.e. Canon, Profex, and Profex super.
Suggestions
1. Company should concentrate on marketing of all the other product’s rather than
concentrating only products such as Canon, Profex, and Profex super.
2. Design plan to make such community to the famer which would bound them for
purchase of company products. Like other companies such as.” Syngenta Krishi shakti”
which provides consultancy service to farmer for guiding them and make companies
promotion.
3. Suggestion for Brand Awareness
a) Involve slogan on pocket.
b) Sponsor major events.
BABASAHEB BHAURAO THATAWALE PAGE NO: 1-39
INTRODUCTION
1. INTRODUCTION 1.1 Concept and meaning
A pesticide is any substance or mixture of substance used for preventing, destroying,
repelling or mitigating any pest, A pesticide may be a chemical substance, biological
agent (such as virus or bacteria), antimicrobial, disinfectant, or device used against
any pest .Pest include insects, plant pathogens, weeds, molluses, birds, mammals, fish,
nematodes, (roundworms), microbes and people that destroy property, spread or are a
vector for disease or cause nuisance. Although there are benefits to the use of
pesticides, there are also drawbacks, such as potential toxicity to human and other
animals.
1.2 History
Since before 2500BC, human has utilized pesticides to protect their crops. First known
pesticide was elemental sulfur dusting used in summer about 4,500 years ago. By the 15th
century, toxic chemical such as arsenic, mercury, and lead were being applied to crops to
kill pests. In the 17th century, nicotine sulfate was extracted from tobacco leaves for use as
an insecticide.
In1939, Paul Muller discovered that DDT was a very effective insecticide. It quickly
became the most widely used pesticide in the world .In the 1940s manufactures began to
produce large amounts of synthetic pesticides and their use became widespread. Some
source considers the 1940s and 1950s to have been the start of the “pesticide era.” Pesticide
use has increased 50- fold since 1950 and 2.3 millions tones (2.5 million short tons) of
industrial pesticides are now used each year .75 percent of all pesticides in the world are
used in developed countries, but their use in developing countries is increasing in the
1960s, it was discovered that DDT was preventing many, fish eating birds from
reproducing. This was a serious threat biodiversity. The agricultural use of DDT is now
banned under the Stockholm convention on persistent Organic pollutants, but it is still in
some developing nations used to prevent malaria and other tropical diseases by spraying on
interior walls to kill or repel mosquitoes.
1.3 Type of pesticides:
Pesticides are grouped or classified according to the pests they control the word
ending or suffix -cide means to kill, the following types of pesticides are used to kill
specific kinds of pests:
Table1.1 type of pesticides
Sr.No Type of pesticide Purpose
1 Algaecides Control algae in lakes, canals, swimming pools, water
tanks and other sites.
2 Asti fowling agents Kill or repel organisms that attach to underwater
surfaces, such as boat bottoms.
3 Antimicrobials Kill microorganisms (such as bacteria and viruses)
4 Attractants Attract pest (for example, to lure an insect or rodent to
a trap).
5 Biocides Kill microorganisms
6 Disinfectant and
sanitizer
Kill or inactivate diseases-producing microorganisms
on objects
7 Fungicides Kills fungi (including blight, mildews, molds, and
rusts).
8 Fumigants Produce gas or vapour intended to destroy pests in
building or soil.
9 Herbicide Kill weeds and other plants that grow where they are
not wanted
10 Insecticide Kill insect and other arthropods
11 Miticides /Acracide Kill mites that food on plants and animals
12 Microbial pesticides Microorganisms that kill, inhibit, or out complete
pests, including insects or other microorganism.
13 Molluscides Kill Snail and sluges
14 Nematicides Kill nematodes (microscopic, worm like organism that
feed on plant roots).
15 Ovicides Kill eggs of insect and mites
16 pheromenes Biochemicals used to disrust the mating behavior of
insect
17 Repellent Repel pests, including insect (such as mosquitoes) and
birds
18 Rodenticides Control rodents
1.4 Importance of Agrochemicals
Agrochemicals form the largest and the most diverse group of chemical compounds
popularly referred to as pesticide they are mainly used for plant protection and
Improving crop yields. Every year nearly 30per cent of the potential of food production
valued Rs 150bn are lost due to insects, pest, plant pathogens, weeds, rodents, and
birds and in storage. Hence the use of pesticide has become extremely necessary.
Beside given the large growing population and scarcity of land available for cultivation,
pesticide industry has a vital role to play in the agriculture sector.
1.5 Broad Categories of pesticides
1.5.1Broad categorization of the Pesticide Industries
The industry broadly classified into different segments like insecticide, fungicides
and herbicide and the main product and their use is given below as follows
Table 1.2 Category of Pesticide, its major products and purposes
Nature Major product Purpose Insecticide Monocrotophos,phosphamidon,
Parathion,Endosulphan,Quinalphos To kill The Insect
Fungicide Copper Oxychloride, Nickel Chloride, mancozeb
To Eliminate Fungus
Herbicide / Weedicide Anilphos,pendamethalin, paraquat, naropamide
To Remove Unwanted Plants / weeds
Nemanticides Rodenticide Fumigants
Zinc phosphide, Aluminum phosphide To kill Pest In Plant roots and to eliminate rodents
1.5.2 Global and domestic pesticides consumption pattern
Table 1.3 pesticide consumption patterns.
In above table it clearly shows that consumption of insectide is more than other
pesticides in World and in India also. In Worlds total consumptions is of insecticide is 29
per cent where India it has 76 per cent it indicate that India use more insecticide as
compare to world in terms of percentages, and use less herbicide as compare to world in
Nature Global share (%) Domestic Share (%) Insecticides 29 76 Fungicides 17 13 Herbicides 48 10 Others 6 1
term of percentage, after insecticide in India fungicide is used more i.e. about 13 per cent
of total consumptions of pesticide.
1.6 Technical Classification Based on Usage:
The agrochemical compounds can also be classified into organophosphates,
synthetic pyrethroids, organ chlorines and carbamates. Recently bio-pesticides, currently
organophosphates and synthetic pyrethroids constitute nearly 70 per cent of the pesticides
produced in the country.
Table 1.4 the following table classifies pesticides usage according to the chemical
structure as follows:
Nature Product classification
Organo-chlorines DDT, BHC
Organo-phosphates Monocrotophos
Synthetic Pytheroids Decis
Bio-pesticides and others Neem pest
Table 1.5 Classifies pesticides usage according to the chemical structure in value
terms of World and India:
Nature India (%) World (%)
Organo-chlorines 16 6
Organo-phosphates 50 37
Synthetic Pytheroids 19 22
Bio-pesticides and others 15 35
In above table it shows that organo – phosphates structure pesticide usage is more
in both World and in India, and other structure are varies in usages in table 1.3 there is
product classification organo-chlorides is used 16 per cent in India which is worlds 6 per
cent i.e. DDT, BHC, organo- phosphates i.e. Monocrotophos which is used 50 per cent in
India from 37 per cent of world.
1.8 Global Scenario
1.8.1 Table 1.6 Global Agrichemical sales by category in 2010
Global agrochemical sales by category ($ millions )
Category 2009 % change 2010
Herbicides 17,872 +2.2 18,265
Insecticides 10,201 +3.5 10,558
Fungicide 10,241 +2.7 10,518
Other 1,847 +3.9 1,920
TOTAL 40,162 +3.4 41,528
Source: cropnosis
Global Agrichem sale would raised by +3.4 in 2009 to 2010 it was $ 40,162Million,
in 2009 which raised to $ 41,528Millions Growth observed in all product categories of
pesticide and also from all regions Global sale of herbicide raised by 2.2per cent
i.e.$17,872Millions to $18,265 million, with respect to the product category. The major
percentage change in Insecticide sale as compare to other category is +3.55 that is
$10,201million in 2009 to $ 10,558million. As concern to fungicide there is +2.7 5 increase
in sale over the previous year. Highest market sale in both 2009 and 2010 year is herbicide.
Europe would remain the region with the highest sales, with growth of 3.8 per cent
leading to $ 10,339 million of sales. The region would account quarter of total sales.
Western Europe would account for some 85 per cent of sales in the region North America
is has to maintained its position as the second largest market, with sale s expected to go up
Europe, 10,339North
America, 9,943
Latin America, 9,29
8
Far East, 9,272 Rest of
world, 2,680
Chart 1.1 Global Agrochemical Sale 2010 by region
by 2.3 per cent i.e. to $9,943million.Latin America would be on a high growth curve going
up by 6.2 per cent to $ 9,272million.the far east region would be marginally behind,
increasing by 1.7 per cent to $9,272million. The rest world would make up remaining 6.5
per cent share either sale rising by 2.7 per cent to $ 2,680million.
According to the report, the world’s six largest agrochemical manufacturers, who
control nearly 75 per cent of global pesticide market, are also seed industry giants.
Bayer : the world’s biggest agrochemical company is also the world’s seventh biggest seed
company, Syngenta : the world’s second largest agrochemical company is also world’s
second largest seed company, BASF The world’s fourth Largest Agrochemical company
Monsanto : the world’s fifth largest agrochemical company &world’s largest seed
company, DuPont : world’s Sixth largest Agrochemical company.
Table 1.7 World’s Top 10 Pesticide firms
1.Bayer (Germany) 7,458 19
2. Syngenta(Switzerland) 7,285 19
3.BASF(Germany) 4,297 11
4.Dow Agro science (USA) 3,779 10
5. Monsanto (USA) 3,599 9
6.Dupont (USA) 2,369 6
7.Makhteshim(Israel) 1,895 5
8.Nufarm(Australia) 1,470 4
9.Sumitomo chemical 1,209 3
10.Arysta life science 1,035 3
TOTAL 34,396 89
Source: Agrow World Crop Protection News, August 2008
The world’s top 10 agrochemical companies contributes total 89 per cent of the
global agrochemical market share The worldwide market of pesticide was US$40,162
Millions in 2009 +Up 3.4 per cent over the previous year in 2010 is up to $ 42,528 million.
Agrochemical Company Sale 2008 (US$ Millions) Market share (%)
1.9 INDIAN SCENARIO.
Indian Agrochemical Industry is the fourth largest producer of agrochemicals
globally, after United States, Japan and China. The agrochemicals industry is a significant
industry for the Indian economy. The Indian agrochemicals market grew at a rate of 11per
cent from USD 1.22 billion in FY08 to an estimated USD 1.36 billion in FY09. India’s
agrochemicals consumption is one of the lowest in the world with per hectare consumption
of just 0.48 Kg compared to US (4.5 Kg/ha) and Japan (11 Kg/ha). In India, Cotton
accounts for the maximum share of pesticide consumption, around 27 per cent after paddy
(20per cent). Indian population is increasing and the per capita size of land decreasing, the
use of pesticides in India has to improve further. Besides increasing in domestic
consumption, the exports by the Indian Agrochemicals Industry can be doubled in the next
four years if proper strategies and sophisticated technologies are adopted by the industry.
In India, there are about 125 technical grade manufacturers (10 multinationals),
800 formulators, over 145,000 distributors. 60 technical grade pesticides are being
manufactured indigenously. Technical grade manufacturers sell high purity chemicals in
bulk (generally in drums of 200-250 Kg) to formulators. Formulators, in turn, prepare
formulations by adding inert carriers, solvents, surface active agents, deodorants etc. These
formulations are packed for retail sale and bought by the farmers.
The Indian agrochemicals market is characterized by low capacity utilization.
The total installed capacity in financial year 2009 was 146,000 tones and total production
was 85,000 tons leading to a low capacity utilization of 58 per cent. The industry suffers
from high inventory (owing to seasonal & irregular demand on account of monsoons) and
long credit periods to farmers, thus making operations ‘working capital’ intensive.
India due to its inherent strength of low-cost manufacturing and qualified low-cost
manpower is a net exporter of pesticides to countries such as USA and some European &
African countries. Exports formed ~50 per cent of total industry turnover in the year
20008 and have achieved a Compounded Annual Growth Rate (CAGR) of 29per cent from
the year 2004 to 2008
Table1.8 India’s Top 10 Agrochemical Companies
Rankings Name of the Company Sales (Rs.Million)
1 Bayer Crop Science 17241.06
2 Syngenta India Ltd 16953.09
3 BASF India 13816.9
4 Rallis India 10751.34
5 Monsanto India 7101.35
6 United Phosphorus 6951
7 NagAgriChem 6503.14
8 Excel Crop care 6204.07
9 Dhanuka Agritech 4081.36
10 Advanta India 3513.36
Source: PMFI repot 2008
Above Table 1.7 depicts that Bayer ranks first among in the Indian agrochemical
companies with revenue of Rs 17241.06 million. After that Syngenta, BASF, Rallies India
is big players in agrochemical market, while Nagarjuna Agrichem Ltd ranks 7th with the
revenue of Rs 6503.14 millions in year 2007.
Table 1.9 Indian Pesticide Market 2009
A) Agriculture Mill USD Growth over 2008 (%)
Insecticide 680 0.2
Fungicide 220 1.8
Herbicide 250 2.1
Other 30 5.0
Total 1180 0.7
B) Non –Agriculture
(public
health/household)
350
C) Export
(tech/ form.+
Intermediate)
700
Grand Total 2230
Source: Crop cropnosis
As compared to year 2008 use of herbicide and fungicide increases more than other
categories of pesticides total Indian pesticide market in year 2009 is USD 2230 million
include agriculture and non agriculture also Export pesticides.
Indian pesticide market is shrinking due to BT cotton about 27 per cent pesticide
used in Bt Cotton , Bt Cotton occupied nearly 76 per cent cotton cropped area in 2009.
India uses only less than 2 per cent Pesticide, where as produces 16 per cent of the
world’s food grains Production from chart Taiwan has highest pesticide consumption i.e.17
kg/ha where as India consume only 0.48 kg/ha pesticide.
17%
27%
21%
21%
10%
4%
Chart 1.2Indian Agrochemical Market 2009
plantation,pulses/ other
Cotton
Fruit & vegetables
Rice
Wheat & other Cereals
soyabean ? Gnut
17
10.7 10.5
6.65.8
4.5
0.480
2
4
6
8
10
12
14
16
18
Taiwan Japan Holland South Koria France USA India
Chart 1.3Worlds Pesticide Consumption (kg/ ha)
Source: Crop Life India Mumbai.
In above Chart there are a consumption percentage of pesticides in different State of
India From this chart it revealed that 8 states consume about up to 81per cent pesticide, in
which Andhra Pradesh highest user of pesticide and Maharashtra was in 3rd in position of
using pesticide.
1.10 Importance of study
Agriculture occupies a dominant position in India’s economic structure. The
success of the Green Revolution enabled the country to achieve self–sufficiency in food
grains production. Over the last five decades the industry has expanded with more than 500
players, making India the second largest manufacturer of basic crop protection chemicals in
Asia in volume terms. In terms of turnover the industry is worth of $1.7bn and given the
low rate of consumption there is huge potential for growth waiting to be tapped. The
demand for food grains vegetables and fruits is expected to increase significantly in future.
Record production of food grains has been possible primarily on account of various inputs
used in agriculture namely seeds, fertilizers and pesticides.
Agrochemicals form the largest and the most diverse group of chemical
compounds. Popularly referred to as pesticides they are mainly used for plant protection
and improving crop yields. Every year nearly 30% of the potential of food production
valued Rs 150bn are lost due to insects, pests, plant pathogens, weeds, rodents, and birds
and in storage. Hence the use of pesticides has become extremely necessary. Besides given
the large growing population and scarcity of land available for cultivation, pesticides
industry has a vital role to play in the agricultural sector.
18.565.095.21
6.837.37
8.248.63
16.0224.05
0 5 10 15 20 25 30
OthersTamil Nadu
West BengalGujarat
HaryanaKarnataka
MaharashtraPunjabAndha …
Chart1.4 State wise pesticide consumption in of India (%)
India is most leading country in terms of agricultural production. In order to encourage
farmers to take an integrated approach to crop and pest management, incorporating our
range of products with good practice to increase yields and promote sustainable agriculture.
Nagarjuna Agrichem Ltd Care offers customized products and services to help farmers
meet these requirements and produce the quality crop that consumers and the food industry
demand. This involves training farmers to use our products safely and effectively, and
encouraging them to use sustainable agriculture techniques as part of integrated approach
to crop management.
Finally this study highlighted awareness NACL’s products amongst the farmer. It
helps to know the impact of promotional strategies of NACL amongst the farmer and their
effectiveness. It also helps to know the competitors promotion activities and point out
consumer behavior while purchasing agrochemicals.
1.11 Objectives of Study
1. To Study the Awareness of the Farmer’s About NACL.
2. To Study the Different Product Promotion Strategies of NACL.
3. To Find out Competitors and Their Market Strategies.
4. To Estimate Market Share of Nagarjuna in Junnar and Khed Area.
1.12 Scope of Study
The study under the title “Brand awareness of Nagarjuna Agrichem Ltd in Junnar
and Khed Tahsils of Pune District” was specially carried in selected tahsils of Pune district.
These tahsils were Junnar, and Khed. These selected tahsils were well known for its
agricultural production (Specially Vegetables). The farmers of this area are well aware
about crop protection and its importance. The increasing area under various crops shows
demand for agrochemicals.
The study focuses on promotional activities of the agrochemicals. It gives guidelines
to company or new player who wants to decide or accept new promotional strategies. This
market research can be help to know consumer perceptions towards the products. We can
estimate the consumer behavior on the basis of opinions given by the farmers.
1.13 Advantages of Agrochemical Business in India
a) Strong growing domestic market.
b) Cost leadership in generic production.
c) Well developed basic chemical industries.
d) Growing awareness about Environment, safety & health.
e) Well established R& D set up.
f) Relatively easier registration for exports.
g) Strong Institution to support R&D/ personal needs universities / IITs/ UDCT / IICT
1.14 Limitation of Study
The following limitations were experienced during the study.
1. Time limit: Allotted time was inadequate to study the various aspect of the problem.
2. Secrecy of the organization: Due to the secrecy of the organization, confidential matters
were not given.
3. Financial limitations: The lack of financial assistance for research work also becomes a
limitation to the study.
4. Number of consumers: The study was limited to an extent because it comprised of only
of 45 farmers, 20 dealers.
5. It is also not possible to approach each every customer and cover all the area.
6. Since the study was limited to a specific period (45 days), further quantitative and
qualitative research on the topic was not possible.
**************
RESEARCH METHODOLOGY
2. RESEARCH METHODOLOGY
2.1 Selection of sample respondents
Methodology used for the research indicates the type and size of sample used in the
research. The methods and procedure used for analyzing the data. Therefore, it helps the
researcher not only in specifying method of analysis and also explains the concepts to be
studied.
2.1.2 Location of the Study and Research Design
The study was conducted in Junnar & Khed Tahsils of Pune district. Sampling
design used for the study was both the purposive and random sampling design.
Map showing location of study area
2.2 Data Collection
2.2.1 Method of sampling
The sampling method used for project study was purposive. The sample was
selected in such a way that maximum possible study area should be covered.
2.2.2 Sample Size
As it is not possible to survey the entire target population, 65 respondents which
consisted of 45 farmers and 20 dealers of company were selected for the study. The farmers
were selected randomly, whereas, dealers were selected purposively due to their limited
number and authorized dealership.
Sampling design – Both Purposive and Random sampling.
The sample size will consists of
Farmers-45= From Junnar tahsils 25, Khed tahsils 20.
Dealers-20 = From Junnar tahsils 12, Khed tahsils 08.
2.2.3 Research Instrument
The intension of survey was to find the awareness, effectiveness of promotional
strategies of NACL and its competitors in study area. The research instrument used for
project was designed structured schedules references which are given in appendix i-ii
2.3 Sources of Data
2.3.1 Primary Data
The primary data was collected by survey method with the help of specially designed
schedules by conducting interview and personal observation from the sample respondent.
2.3.2 Secondary Data
Secondary data is collected from the books, periodical, journals, office records,
papers, company records, internet etc.
2.4 Analytical Tools Used
The collected data was analysed according to the objectives of study by using the
tools such as percentages, averages, tabular, graphical methods.
**********
RESULTS AND DISCUSSION
3. RESULTS AND DISCUSION
3.1 Profile of Nagarjuna Agrichem Ltd.
Nagarjuna Group is truly an enterprise on the move. The foundation of the Group
was laid over two decades ago by technocrat entrepreneur Shri. KVK Raju. He started with
an initial investment of US $ 1.2 million and sowed the seeds of what is now one of the
fastest growing industrial houses in India.
In addition to a growing presence in Agribusiness, the Group has made significant
investments in core sectors like Refining, Power generation and Life Sciences. Today, the
asset base of Nagarjuna Group is over US $ 2.5 billion.
The Agribusiness Division of Nagarjuna is committed to enhancing the availability of
quality food supply for the future by developing products and services that contribute to
increasing farm productivity.
The Agribusiness Division of the Nagarjuna Group consists of the following business
units:-
• Plant Nutrition
• Crop Protection
Nagarjuna provides a complete range of cost effective agricultural inputs. Nagarjuna's
products and services enjoy nationwide reputation in India among the farming community
due to their consistent high quality.
3.1.1 Company Profile - NAGARJUNA AGRICHEM LIMITED (NACL)
Date of : 1993
Establishment
Revenue : 157.49 (USD in Millions)
Market Cap : 2183.3249 (Rs. In Millions)
Corporate Address : Plot No 61, Nagarjuna, Hills, panjagutta Hyderabad
Andhra Pradesh.
www.nagarjunagroup.com
Management Details
: Chairperson –Nitish K Sen Gupta
: MD- GS Raju
: Directors-AS Pradha Saradhi, A S Saradhi, Ashok Muni, C M
Ashok Munni D Rang Raju, G S Raju, K Lakshmi Raju, K Rahul
Raju, K S Raju, K Lakshmi Raju, K Raghuraman, K Rahul Raju, K
S Raju, N Vijayaraghavan, Nitish K Sen Gupta, Nitish K Sen Gupta,
P K Mallik, P K Mallik, R K S Prasad, R S Nanda, Sudhakar Kudva,
Sukhendu Ray, Suresh
Business Operation : Pesticides & Agrochemicals
Background Nagarjuna Agrichem (NACL), a Nagarjuna Group
company was established in 1994 with an investment of $7 million
for producing Monocrotophos Technical. NACL has since grown
substantially and now manufactures a comprehensive range of
pesticide technicals, formulations and custom manufactured fine
chemicals. All the manufactured products conform to international
quality standards and specifications.
Financials : Total Income - Rs. 6589.796806 Million (year ending Mar 2010)
Net Profit - Rs. 597.565295 Million (year ending Mar 2010)
Company Secretary : Suresh Babu
3.1.2Company History
NACL was established in 1994 for producing Monocrotophos Technical. NACL
has since grown substantially and now manufactures a comprehensive range of pesticide
technicals, formulations and custom manufactured fine chemicals. All the manufactured
products conform to international quality standards and specifications.
NACL have adequate capacities, state-of-the-art infrastructure, skilled experienced
manpower and technical absorption capabilities. In fact, Custom Synthesis and
manufacturing are one of NACL's inherent capabilities. The production lines are designed
for a quick change over. NACL also have a Custom Synthesis and Toll Manufacturing
Division, which caters to the requirements of reputed overseas customers.
NACL has one of the largest Dealer Network spread across India, with marketing
and sales offices in addition to an extensive Warehousing & Logistics Infrastructure to
handle operations in 20 Indian States. NACL has tie-ups with large Indian Agrochemical
Majors and MNC’s for the domestic and export markets. The Current Gross Annual Sales
of the Organization is approximately US $ 145 million. Nagarjuna operate one of the most
modern and comprehensive Technical Agrochemical manufacturing plants, situated in
Srikakulam district of Andhra Pradesh, India.
Fig3.1 NACL’s foot-prints across the globe
Nagarjuna's growing global presence is reflected in its exports. Today Nagarjuna is
among the few companies in India exporting pesticide technicals and formulations to as
many as 24 countries including Australia, Bangladesh, Belgium, Brazil, Colombia, Egypt,
France, Germany, Indonesia, Italy, Ivorycoast, Japan, Malaysia, Netherlands, Nigeria,
Saudi Arabia, Singapore, Sri Lanka, Switzerland, Taiwan, Tanzania, Thailand, USA and
Yemen.
To meet the growing demand in the international markets and improve its export
business, the Group is constantly introducing new generics and formulations. To strengthen
this process, Nagarjuna has generated complete packages of Chemistry, Toxicology,
Residues and Bioefficacy data for all its manufactured techincals.
3.1.3 Current Position of Nagarjuna in Market
Nagarjuna Agrichem net profit rises 15.96 per cent in the March 2010
Net profit of Nagarjuna Agrichem rose 15.96 per cent to Rs. 12.86 crore in the quarter
ended March 2010 as against Rs. 11.09 crore during the previous quarter ended March
� Singapore � USA � Italy � Japan � Hong
Kong � Taiwan � Colombia � Belgium � Saudi
Arabia � Thailand � Kenya � Germany � France � Egypt � Sri Lanka
2009. Sales declined 1.93 per cent to Rs. 140.02 crore in the quarter ended March 2010 as
against Rs. 142.77 crore during the previous quarter ended March 2009.
For the audited full year, net profit rose 21.32 per cent to Rs. 59.76 crore in the year ended
March 2010 as against Rs. 49.26 crore during the previous year ended March 2009. Sales
rose 7.43 per cent to Rs. 650.31 crore in the year ended March 2010 as against Rs. 605.36
crore during the previous year ended March 2009.
3.1.4Quality
Quality at Nagarjuna Agrichem is a result of consistent efforts. Naturally, each of
its products ranks with the best in the world. The most stringent quality control tests mark
every stage of manufacturing - from raw material sourcing to processing and packaging.
Along with in-house norms and standards in eco-friendly operations and safe handling, we
have the capabilities to standardize products and packaging to meet the prevailing
regulatory demands of any country of the World. This primary focus on quality is the key
to the wide acceptance for Nagarjuna products in many countries across the Globe.
3.1.5 Manufacturing and R & D
NACL has adequate capacities, state-of-the-art infrastructure, and skilled
experienced manpower and technology absorption capabilities. The production lines are
designed for quick change over to also undertake Toll manufacturing adhering to the
highest international standards and specifications.
Table 3.1The Technical Grade Pesticides manufactured by NACL
Insecticides Herbicides Fungicides
Profenophos Pretilachlor Propiconazole
Dichlorovos. Myclobutanil
Acephate Tricyclozole
The process Development Skills of NACL are comparable to the Best Indian
Companies. It is our belief that the R & D / Process Development Department of NACL is
the second largest of any Indian Agrochemical Company in terms of size and scope of
operation.
Research and Development plays a critical role in NACL. The R&D division
carries out work on process development of technical and intermediates, custom synthesis,
process improvement, application research and basic research.
3.1.6 PRODUCT Table 3.2 List of Formulation Products FUNGICIDE TRADE NAME Cabendazim 5% WP ZEN Cabendazim12%+ Mancozeb63% WP NAGARJUNA COMBIPLUS Cymoxanil 8%+Mancozeb64%WP FONT Hexaconazole 5% EC NAGARJUNA MASS Mancozeb 75% WP ZEB Myclobutanil 10 % WP INDEX Propiconazole 25 % E RESULT Tricyclazole 75% WP SIVIC Thifluzamide 24% SC VISTA Validamycin 3 % L RHIZOCIN HERBICIDE TRADE NAME Atrazine 50% WP SURYA Ammonium Salt of Glyphosate 71% SG GLOBUS STRONG Bensulfuron methyl 0.6% +Pretilachlor 6% ERAZE STRONG Clodinafop Propargyl 15 % WP POINT Glyphosate 41% SL GLOBUS SL Metsulfuron Methyl 20% WP DOT Pretilachlor 50% EC ERAZE -N Pretilachlor 30.7% w/w or 30% w ERAZE-N Paraquat Dichloride 24% RHINO INSECTICIDE TRADE NAME Acephate 75% SP PACE Acetamiprid 20% SP NAGARJUNA ENNOVA Buprofezin 25% SC BENJ Carbofuran 3% CG FURY Cartap Hydrochloride 4% G SANVEX-4G Cartap Hydro Chloride 50% SP SANVEX SP Chlorpyrifos 20% EC FORCE Clothianidin 50 % WDG DANTOP Chlorpyrifos 50% EC+ Cypermethrin 5% EC CANON Dichlorvos 76% EC DASH Endosulfan 35% EC SPEED Emamectin Benzoate 5% SG NAGARJUNA TRUST (BPMC) Fenobucarb 50% EC MERLIN Fipronil 5% SC TASK Imidacloprid 17.8% SL NAGARJUNA MIDA Lambda Cyhalothrin 2.5% EC WARRIOR Lambda Cyhalothrin 5% EC WARRIOR PLUS Milbemectin 1 % EC MILBEKNOCK Monocrotophos 36% SL MONOCROWN Phorate 10%CG NAGARJUNA PHORATE Profenofos 50% EC PROFEX Profenofos 40% + Cypermethrin 4% EC PROFEX SUPER Spinosad 45% SC CONSERVE
Nagarjuna’s Some famous products
Use: Control of White Aphid. Use: Controlling of borer. Use: for controlling red rot.
Dose: 400 ml/200 liter of Water. Dose: 400ml/200 liter of Water. Dose: 120gm/ 200 liter
Use: for controlling wilt Use: for controlling sucking pest Dose: 400 gm/500gm/ 200 liter water Dose: 18-24 gm per
3.1.7 PRICE
The products offered by Nagarjuna’s are quality oriented and also has Moderate not
so high price. Their product range consists of the best that is there to be offered in the
market due to their immense R&D activities and emphasis on technology. The farmers too
believe in the quality of their products and price comes secondary to such quality products.
3.1.8 PLACE (PHYSICAL DISTRIBUTION)
Nagarjuna makes very little use of middlemen as they strongly believe in “personal
selling”. Their general channel of distribution is
Company Sales person
Dealer/Retailer
Farmer
Nagarjuna have strict policies when it comes to offering credit to middlemen. Since
the company salespersons are in very close contact with the farmers they can offer timely
supply of their products.
3.1.9 PROMOTION
Nagarjuna is a newly formed company it is currently engaging itself in a lot of
marketing activities. As earlier mentioned Nagarjuna very strongly believes in personal
selling, that is, creating demand at the grassroots level.
Their target audiences are the farmers and also opinion leaders like village chiefs or
teachers (as they are educated).
They use media like “direct mailers” to inform the farmers about their products and
schemes, which, helps in creating a good rapport with the farmers and they distinguish
Nagarjuna from rest of the companies.
Press or print media is used very judiciously since many of the farmers are not
educated. For print advertising popular regional newspapers or trade journals are used.
Radio is a very essential media since it has a wide reach. Audio advertising is also done
through vehicles, which announce the product and its features by way of catchy phrases.
Other media used are wall paintings, hoardings and point of purchase media like posters.
Another effective way of marketing is “word-of-mouth publicity”. The company
targets influencers like village sarpanch or a very prosperous farmer who enjoys very good
reputation among the farmers. These people inform other farmers about the company and
its products.
3.2 PROFILE OF SAMPLE
It is essential to know the agricultural profile of the selected sample in study area,
before one would go in detail rate of aspects. In this chapter, information regarding to age
of farmers, their education level, cropping pattern, pesticide use, awareness regarding to
NACL pesticides product ware collected, analyzed and presented as follows;
3.2 A. PROFILE OF FARMER
3.2.1 Demographic feature of sample farmers
Profile of sample includes demographic and geographic factors which indicate there
level of understanding and awareness of farmers about various agrochemical products.
a. Age
Age is a very important factor which affects the behaviour and influence people
choice, thinking and risk taking ability differ with age group person.
The above chart 3.1 clearly shows that the age of more than 40 years age group of
sample farmer have majority in percentage and the age group of less than 30 is minor in
percentages of doing farming.
b. Education
In the decision making process education plays a key role, preference for the
different attributes of the product is change with the education of the people. Education
affect on the behaviour of the farmer. So it is very important to analyse the educational
factor in the study.
The following Chart 3.2 shows the social profile of the farmers in the study area.
From Chart.3.2 it will notice that about 7 per cent people are highly educated 13 per cent
farmer are graduate, about 22 per cent farmer educated up to SSC , major number i.e. 33
per cent farmer are just completed their primary education and remaining 25 per cent
farmer completed their higher secondary education.
25%
33%
42%
Chart 3.1 Age group of respondents
<30 years30-40 years>40years
N=45
33%
22%
25%
13%
7%
Chart 3.2 literacy level
Primary
Secondary
Higher secondary
Graduate
Post graduate
N=45
c. Land Holding
To know the economic status of a farmer, it is essential to study the land holding of
selected sample farmers. Pattern of land holding affects the cropping pattern of the farmer.
Usually marginal, small farmers are more involved in vegetable production and large
farmers are more interested in growing cash crops. The average land holding of sample
farmers is depicted in chart 3.3
From the chart 3.3 it can be observed that out of 45 sample farmers 7 were having marginal
land holding i.e. up to 1 ha. 14 farmers were having small land holding i.e. 1 to 2.0 ha.
While 42 per cent farmers were from medium size group having 2.01 to 4.0 ha land
holding. From the table it can be revealed that majority of sample farmers were having
medium size land holding.
d. Type of Farming
In the below chart 3.4 it clearly show that all land under water not depend on rain about 71 per cent land is fully irrigated and remaining 29 per cent land are partially irrigated that’s reason in that are vegetables are more and also sugarcane we see in above.
7%
31%
42%
20%
Chart 3.3 Land holding pattern of sample farmer
Marginal (up to 1ha)
Small (1-2 ha)
Medium (2.01-4.0ha)
Large(more than 4.01ha)
N=45
71%
29%
Chart 3.4 Type of farming of selected sample
Irrigated
Partially Irrigated
e. Cropping pattern of farmer
Cropping pattern of the farmers is the mirror of his economy. Considering the
importance of cropping pattern, it is essential to know the share of prominent crops in the
study area. As the study was the attempt made to find out the share of various crop in gross
cropped area.
Table3.3Cropping Pattern of Farmer
Crop Season
Area under crop (ha)
Total average area under
crop Irrigated Un-
irrigated % to gross
cropped area
Kharif Tomato 19.07 0.42 0.42 0 7 Cabbage 5.5 0.12 0.12 0 2 Cauliflower 4.3 0.09 0.09 0 1.5 Bringal 7.4 0.16 0.16 0 2.66 Soyabean 3.3 0.07 0 0.07 1.16 Ground nut 2.5 0.05 0 0.05 0.81 Fodder crop 10.5 0.23 0.23 0 3.62 Bean 4 0.08 0.08 0 1.32 TOTAL A 56.57 1.22 1.1 0.12 20.07 Rabi Onion 15.7 0.33 0.33 0 5.5 Potato 9.8 0.21 0.21 0 4.5 cucumber 7.4 0.16 0.16 0 2.66 Wheat 17.3 0.38 0.38 0 6.33 Fodder crop 4.37 0.09 0.09 0 1.5 Follow 2 TOTAL B 54.57 1.17 1.17 0 20.49 Summer Coriender 7.9 0.17 0.17 0 2.83 Fenugreek 5.8 0.12 0.12 0 2 Cauliflower 6.7 0.14 0.14 0 2.32 Bajra 17.2 0.38 0.38 0 6.33 Fodder crop 13.3 0.29 0.29 0 4.8 follow 5.67 TOTAL C 50.9 1.1 1.1 0 18.28 Perennial Sugarcane 88.1 1.96 1.96 0 32.53 Grape 17.1 0.38 0.38 0 5.83 Banana 7.7 0.17 0.17 0 2.8 TOTAL D 112.9 2.51 2.51 0 41.16 GCA (A+B+C+D) 274.94 6 5.88 0.12 100
Cropping Intensity = Gross cropped area * 100 Net cropped area
274.94 *100 = 162.23% 169.47 Average Net Cropped Area = Total Area under Crop
No of farmer
= 169.47 = 3.76
45
It is observed from the table 3.5 that, Sugarcane had dominant place in perennial
cropping pattern of sample farmers. In kharif Season Tomato was major crop, Rabi wheat
was the prominent crop in Rabi season.The cropping intensity was to the tune of 162.23 per
cent, Total area was 178.36 ha net cropped area was 169.47 ha
3.3 Awareness of farmer about Nagarjuna Agrichem Ltd.
Awareness is the first step towards course of action i.e. trial. For knowing the
consumer behaviour about Nagarjuna we should know the awareness about the product
among the farmer community. Total farmer were selected as 45 for knowing the awareness
about the product, among that 39 farmer were aware about the Nagarjuna Agrichem and
remaining 06 farmers unaware about the Nagarjuna product.
In above pie chart it mentioned that about 87 per cent farmer aware about
Nagarjuna and 6 people from sample that is 13 per cent who not known about the
Nagarjuna majority group is aware about the company product.
87%
13%
Chart 3.5 Awareness of NACl
YesNo
Total selected sample =45 Aware 39 Unaware 06
The awareness is the first step towards course of action i.e. trial for knowing the
consumer behavior towards agrochemical of NACL , one should know the awareness about
the product to decide the future marketing strategy to promote companies products.
I obtain information regarding the awareness about Nagarjuna’s Agrichem Ltd. Company;
Table3.4 Product wise awareness of Nagarjuna Agrichem Ltd. N=39
Particulars Canon Profex Profex Super
I Max Index Sivic
No. of Respondents 39 35 30 24 24 21
Percentage 100 85 77 62 62 54
In above table it shows that awareness of canon is 100 per cent from aware farmer
all know the canon after then profex awareness is high and sivic having low awareness.
3.3.1 User of Nagarjuna product:
Farmer’s perception about the Nagarjuna Agrichem Limited
The Chart reveals that out of 39 aware sample farmers from all size groups, 35
farmers were using the Nacls product, while 04 farmers were not using Nacls product91.00
per cent farmers were users and 09 per cent farmers were aware but non users respectively.
yes91%
No9%
Chart 3.6 Users of Nagarjuna Agrichem Ltd
Total selected sample =45 Aware 39 Unaware 06Aware user 35Aware but non user 04
3.3.2Awareness of NACLproducts among farmers
In above chart there is awareness of Nagarjuna’s product we say that about 39
farmers are aware about Nagarjuna’s Product from aware there are 35 farmers actual user
of Nagarjuna product, there are 4 farmers are unaware and non user of Nagarjuna’s product
3.3.2Satisfaction level
In any business the customer’s satisfaction is the primary aim for increasing sell
and achieves a good position in the market. In pesticides market it is difficult to increase
the satisfaction level of farmers because large no of competitors in the market and this
competitors have same products in the market.
0
10
20
30
40
Aware Unaware Aware user Aware but non user
Chart 3.7Awareness of NACL Among the Farmers
N=45
Highly Satisfied
80%
Moderately satisfied
20%
Chart 3.8Satisfaction level of sample farmers by using NACL product
N=35
In Chart3.8 show that out of 35 sample farmer their satisfaction level is good as
concern with using the product of Nagarjuna’s About 80 per cent farmer are highly and 20
per cent are moderately satisfied.
3.4 Product promotional strategies of NACL.
Promotional activity is major factor to capture high market share there are various
Marketing activity Nagarjuna follows in study area about 16 per cent farmers opinion that
Nagarjuna took Exhibition and krishimelas,18 per cent Farmer said that field
demonstration, no any wall painting activity is there for the promotion of the Nagarjuna
product , advertisement through pamphlets, posters banner are about 18 per cent promotion
through hand bills which are major one that is 25 per cent and last one is field visit by
company person which give direct impact on farmer’s perception is 23 per cent.
Following some are promotional strategies would adopted in stuy area by Nagarjuna
1) Arrange postering.
2) Arrange road show programme.
3) Arrange mega farmer meetings.
4) Arranging sendy counters on weekly market day.
5) Make litreature of product information for farmer.
3.4.1 Product purchase behaviour on recommendation.
Following discussion of farmer’s intention of purchasing NACL product shows
impact of Promotional strategies of NACL. Following table shows on whose
recommendation farmer purchase agrochemicals.
16%
18%
18%
25%
23%
Chart 3.9 Promotional Activity of NACL
Exibition,Krishimela
Field Demonstration
Advertisements
Hand Bills
Field Visits By company Person
N=39
For using the Nagarjuna product farmer prefer more dealer recoomendation than
other’s 36 per cent farmer say that they purchase Nagarjuna Product through dealer’s re-
commendation 22 per cent farmer buy product because of progressive farmer’s
recommendation, 11 per cent farmer buy product through university recommendation, 20
per cent farmer say that they buy company’s people’s recommendation and lastly
remaining 11 per cent farmer purchase through Companies promotional activity.
3.4.2. Advertising of media:
For advertising purpose there are various medium are available in which some are
highly effective for increasing companies market share and some are less effective to
increasing companies market share through sample study analysis it revealed that field
22%
11%
36%
20%11%
Chart 3.10 Recommendations for the purchase NACL'S Products
Progressive farmer
Agricultural university
Dealer / Distributor
Companies field assistant
companies promotion activities
N=35
15%
2%7%
7%
7%
16%13%
33%
Chart 3.11 Advertising media used by NACL
News paper
Posters
Exhibitions
Mouth publicity
Wall paintings
Krishimela
Demonstration
Field Visits
Other
N=39
visit is the best media for advertising the product which has 33 per cent after that farmer
give preference to krishimela , then news paper of 15 per cent , then demonstration 13 per
cent that is 6 out of 45 , wall painting ,mouth publicity, exhibition, having equal share of
each 7 per cent i.e. 3 of each out of 45 farmer. In favor of poster there are only 2 per cent
3.4.3. Factors considered while purchasing the product.
The aim of marketing is to meet and satisfy target consumers needs and wants
better than competitors. Consumer behavior is the study of how individuals, groups and
organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy
their needs and wants studying consumers provides clues for improving or introducing
products or services, setting prices, crafting messages and developing other marketing
activities. Marketers are always looking for emerging trends that suggest new marketing
opportunities.
In above Chart it clearly show that while purchasing the any product quality is the
matter, price is not consider is major factor price is minor factor and quality is the major
factor and other are supporting factor for price only 15 per cent farmer give priority from
out of 45 only 7 farmer for the quality 40 per cent farmer from out of 45 there are 18
farmer, and also other factor include brand name i.e. 9 per cent, past experience and dealer
recommendation is about 15 per cent each.
15%
40%
9%18%
18%
Chart 3.12 Factors considered by the sample farmers while purchasing the product
Price
Quaity
Brand Name
Past Experience
Recommendation By Dealer
No of farmers = 45
3.5. Awareness of agrochemical companies (competitors) the awareness is the first step towards course of action i.e. trial for knowing the
consumer behavior towards agrochemical companies, one should know the awareness
about the product to decide the future marketing strategy to promote companies products.
In above chart in revealed that Syngenta and Bayer having 100 per cent awareness
after that Nagarjuna then Basf, Syngenta and Bayer are the major competitor of Nacls.
3.6 B. PROFILE OF DEALERS
a. Experience in dealership
In pie chart it shows that experience in dealing of Agrochemicals is high of more
than 5 year’s category is 60 per cent and low who entered new in the market is 15 per cent
and 25 per cent is who has experience between 2- 5 years in dealing of agrochemicals
100 100
7867
87
60
0
20
40
60
80
100
120
Syngenta Bayer BASF Tata Rallies
Nagarjuna Excel
Chart 3.13 Major competitors of NACL
SyngentaBayerBASFTata RalliesNagarjunaExcel
No of farmer = 45
15%
25%60%
Chart 3.14 Dealers experience
Less Than 2 Year
2-5 Year
more than 5 year
No of dealer = 20
b. Awareness of NACL
In above Chart it clearly shows that dealer’s awareness about Nagarjuna Agrichem
product is cent per cent because of they were authorized dealer of Nagarjuna’s product,
there awareness about the all products of NACL in the study area.
c. Promotional Activities of Nagarjuna through dealer.
As concern of promotional activity Nagarjuna not give more attention on it. It
focused more on dealers margin in chart it indicate that majority about 38 per cent dealer
say that Nagarjuna did not took more attention promotional activity through them, for
dealer’s margin Nagarjuna give them various scheme likewise, discount, various gift
hampers, foreign tours etc.
100%
Chart 3.15 Awareness of NACL
Yes
No of dealer = 20
02468
101214161820
no o
f dea
ler Exhibition
Field demo
Wall paintings
Advertisement
Field visits
other
No of dealer = 20
Chart3.16 Promotional Activities of Nagarjuna through dealer.
3.7. Famous Agrochemical Company in Study Area (competitors)
The chart3.17 denote that Syngenta company having famous product range that is
about 35 per cent dealer realized , after that bayer and Nagarjuna’s products are famous
each having equal 20 per cent dealer’s opinion, then Basf 15 per cent then Excel 5 per cent
and lastly remaining other companies include mostly domestic companies.
3.7.1 Promotional activities of other Agrichemical companies.
Promotion is the generatic term which encompasses all such tools in marketing mix
that aims at persuasive communication. All activities involving in the persuasive
communications are called “promotional activities”. These activities make potential buyers
of a product aware of the existence of a product and its merits converting the potential
buyers into actual consumers. In the modern competitive environment, promotion is
considered to be a key weapon in marketing for the company’s growth and its success. Any
company wish to stay in business has to develop and execute sale promotional
programmes.
The Marketing of Agrochemicals is done through “rural marketing”. Here the
consumer targeted is the ‘farmer’. The attitudes, lifestyle and consumer behaviour of the
farmers differ from those of the urban consumers. Hence, a slightly different approach has
to be adopted while marketing agrochemicals.
To get success in to the marketing it is important to know the competitors promotional
strategies which they use to promote their product in the market. Sales of the product are
depended on the effective promotional strategies adopted by the company. To know the
20%
35%20%
5%
15%
5%
Chart 3.17 Famous Agrochemical Companies
Nagarjuna
Syngenta
Bayer
Excel
Basf
Other
No of dealer = 20
promotional strategies adopted by close competitor’s data was collected from dealers of
NACL and their competitors as well as from the company personal as secondary data.
From the observation of the data it is found that promotional strategies adopted by the
company are more or less same as the other companies which followed for promotion.
From this it is found that some brands are well established in the market and they don’t
require more efforts to promote their product they use intensive promotional strategies
while launch of new product molecule and this can be more or less applicable in the case of
NACL. Other than the promotional activities for farmers companies provides some
incentive scheme to their dealers like sole stockiest margin, matching discount, payment
incentive, rebate agreement, yearend performance incentive, differential discounts with the
help of which company is able to increase their sale. But in case of NACL more
importance is given to the farmer. So, company concentrates more on quality and results of
products which induce or pull the farmers to purchase their products.
e.g. Worrier ,Dunet ,Canon, Profex……etc
For the Effective marketing there are various activity some same marketing activity
are used by various company which are show in chart 3.18 most of company through
analysis it clear that they do more concentration on demonstration and field visit about
31per cent each companies priority, and after that advertisement and Exhibition in
advertisement there are various activity such as distributing pamphlets, leaflet’s, poster’s
etc.and also painting,bannering, exhibition like kharif melava, rabi melava’s etc.about 13
per cent priority to exhibition, and other categories 11 per cent.
13%
31%
31%
14%
11%
Chart 3.18 Marketing activities of all Agrochemical companies
Exhibition
Demonstration
Field visit
Advertisement
other
Table: 3.5 Competitive marketing strategies of various companies.
Particular Nagarjuna Syngenta Bayer Excel Tata rallies
Pricing strategy
Skimming Strategy
Skimming Strategy
Skimming Strategy
Skimming Strategy
Skimming Strategy
Brand Awareness
Moderate High High Moderate Moderate
Product available.
Moderately available
Very high for all product
Very high for all product
Low or Moderately
Low or Moderate
Credit note
3 month 3month 3 month 3 month 3 month
Margin Up to 10 % 5-6% 5-6% 5-6% 7-8% Field staff Very low
field staff at bottom level
Trained field staff at field level
High Trained field staff at field level
No No
In above table there are various companies marketing activities are shown through
that it clear Syngenta and Bayer Agrochemical Company having strong work on there
marketing activity other than other company. As concern of Nagarjuna there pricing
strategy is skimming they give priority to quality using pull marketing strategy, like Nacl
other companies also use this strategy. In relation with brand awareness Syngenta and
Bayer have strong brand image than other. field staff are more in Syngenta and in Bayer,
margin to the dealer is more of Nagarjuna and Tata rallies, Syngenta and Bayer and with
aspect of availability also Syngenta and Bayer’s products availability is more than other
companies product availability .
3.7.2 Strategies of competitors for increasing their sale and brand image
• Continuous addition of new molecules in every year.
• Mega Farmers Meeting Monthly 3 with S.O. & D.O. in peak season.
• Arrange Rally for prime products.
• Agriculture Scientist along with studied local farmer debates for pesticide schedule.
3.7.3 Marketing activities different companies.
1) Syngenta’s contact strategy.
a) Krushi Shakti unit in Maharashtra :
Dindori : - ( Nashik)
Tasgaon :- ( Sangali)
Manchar :- ( Pune)
2) Bayar
a) Annual dealers meeting at district level
b) New product Launching program
c) Project officer at Taluka level
3) BASF
a) Launching program at Taluka level
4) Other Companies
a) Provide gift to dealers
3.8 Market Share of Nagarjuna in Junnar and Khed Area
In chart it showed that total turnover of all dealers about 44 crore and 55 lakh in
which Nagarjuna’s turnover is 1 crore and 70 lakh in financial year 2010-11 above pie
chart it shown that Nagarjuna had 4 per cent share in total Agrichem sales in financial year
2010-11, there was 96 per cent of potential for Nagarjuna to capture market share in study
area, Nagarjuna had positive growth rate.
3.9 SWOT Analysis
Strengths
o Brand image of NAGARJUNA’S helps to selling the products.
o One of the company’s strength is its power brands are Canon, Profex, and Profex
super.
o Well established marketing channels.
o High product range.
96%
NACL s share4%
Chart 3.19 Market share of agrochemicals in study area
Total Turnover
NACL s Turnover
No of dealer = 20
Weaknesses
o Less promotion.
o Low campaigning and less number of field demonstrations by the company.
o Companies sale in study area is depend on very few products.
Opportunities
o Successes of company in boosting the product on global competition.
o Greater market access.
o Tremendous Scope for Gaining high market share through promotion of quality
products.
Threats
o Poor field development work led to attract the market competitors.
o Focus On a particular product other than all Products.
o Change in government policies.
o Residue of Agrochemicals seen in various fruits, Vegetables and Soil sample there
for threat of ban on some Agrochemical.
3.10 FINDINGS
Findings
1) In all 87 per cent of farmers were aware about Nagarjuna Agrichem Ltd products.
2) Amongst the aware farmers 91 per cent farmers were users Nagarjuna’s products.
3) Nagarjuna promoted its products through field visits up to 23 per cent , Hand bills 25 per
cent, Advertisement and field demonstration 18 per cent, respectively, remaining 16 per
cent t exhibition and krishimelas.
4)Nagarjuna’s major competitors were Syngenta ,Bayer, who had cent per cent awareness
then BASF having 78 per cent, Tata Rallies 67 per cent, Excel 60 per cent awareness.
5) The marketing strategies of other companies (competitors) were to give more field
demonstration and Field visit then advertisement, exhibition.
6) There were cent per cent awareness of Nagarjuna products amongst the Dealers.
7) In the study area Syngenta products were more famous and had more market share than
other agrochemical company.
8) Nagarjuna’s some particular products were famous in study area.
9) Nagarjuna’s total market sale was about 1.70 crore with having 4 per cent share in total
Agrochemicals in the study area.
3.11Conclusions
1. On the basis of awareness and market share it is concluded that Nagarjuna has good
market potential in the study area.
2. The farmers are satisfied with the use of NACL’S product of its quality.
3. The company has provided the less attention on the Field demonstration.
4. Nagarjuna is focusing only on 3 products i.e. Canon, Profex, and Profex super.
3.12Suggestions
1. Company should concentrate on marketing of all the other product’s rather than
concentrating only products such as Canon, Profex, and Profex super.
2. Design plan to make such community to the famer which would bound them for
purchase of company products. Like other companies such as.” Syngenta Krishi shakti”
which provides consultancy service to farmer for guiding them and make companies
promotion.
3. Suggestion for Brand Awareness
a) Involve slogan on pocket.
b) Sponsor major events.
*********
REFERENCES
REFERENCES
Books
Philip Kotler, Gary Armstrong, John Saunders VeronicaWong, 1999. ‘Principles of Marketing’, Book published by Prentice Hall Europe, London. ISBN 0-13-262254-8, Pages- 142-363
Acharya S. S. and N. L. Agrwal. 2004. ‘Agricultural Marketing in India’, Book published by
Oxford and IBH publishing company, Private Limited, New Delhi-110001. ISBN-81-204-
1636-8. Pages – 221-235
Paul E. Green, Donald S. Tull, Gralald Albaum 2008. ‘Research for Marketing Decisions’,
Book Published by PHI Learning Private Limited, New delhi-110001.ISBN-978-81-203-
07557-5, Pages-280-338
Website
• www.nacl.org
• www.nagarjunagroup.com
• www.agrowpages.com
• www.google.com
• www.wikipedia.com
• www.cropnosis.org
• www.adbio.com/science/agri-history
• www.agronews.com
• www.pmfi.com
• www.vpgcrop.com
• www.eoearth.org
• www.agf.gov.bc
APPENDICES
APPENDIX – I
Brand awareness of Nagarjuna Agrichem ltd. in Junnar and Khed tahsil of Pune district
Questionnaire For farmer
Q.1) Name of Farmer. Village Post Taluka District State Pin Code Mobile Landline Education No. of members in family Any business and income (Other than farming)
Q.2)Your land holding (ha).
a) Up to 1 ha. b) 1 – 2 ha.
c) 2 – 5 ha. d) More than 5 ha. Q.3) Which type of farming?
Irrigated Rained Q.4) Which are the major crop grown in your area?
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------- Q.5) Which are the major Pest & Diseases in your crop?
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Q.6) Which companies chemical do you use mostly for controlling Pest & Disease?
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Q.7) Have you heard about Nagarjuna Agrichem Ltd.?
Yes No
Q.8) Do you use Nagarjuna Agrichem Ltd?
Yes No
Q.9) How long you use Nagarjuna Agrichem Ltd. Product?
a) Less than 2 years b) 2 – 5 years
c) 5 – 10 years d) More than 10 years Q.10) Satisfaction level about Nagarjuna Agrichem Ltd products.
a) Satisfied
b) Moderately satisfied
c) Unsatisfied
Q.11) Which promotional activity is arranged by Nagarjuna Agrichem Ltd in your area?
a) Exhibition, Krishimela b) Field demonstration
c) Wall paintings d) Advertisement
e) Hand Bills f) Field visits by company person
Q.12) From where you like to purchase agrochemicals?
a) Agro service centers b) Village societies
c) Other Q.13) Are you familiar with dealer?
Yes No
Q.14) Reason behind go to the dealers?
a) Friend b) Neighbor
c) Advertise d) Attractive scheme
e) Self experience f) any other
Q.15) Are you bargaining with dealer for purchase of product?
Yes No
Q.16) Timely availability of the products by dealer.
Timely Not timely Sometimes
Q.17) Recommendation from? a) Progressive farmer b) Agricultural university
c) Dealer / Distributor d) Companies field assistant
e) Companies promotion activities
Q.18) Which media is best for advertising?
a) News paper b) Posters
c) Exhibitions d)Mouthpublicity
e) Wall paintings f) Other
g) Krishimela h) Demonstration
Q.19) According to you which is the major factors preferred by you while purchasing
the product?
Parameter Very high High Moderate Low Very low Price Quality Brand name Demand Past experience Recommendation by dealer
Service Q.18) Any comment on Nagarjuna Agrichem Ltd ?
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Place:-
Date: - Signature:-
APPENDIX – II
Brand awareness of Nagarjuna Agrichem ltd. in Junnar and Khed tahsil of Pune district
Questionnaire for Dealer/Distributor
Q.1)Nameof Dealer/Distributor
Village
Post Tahsil
District
State Pincode
E-mail Id
Education
Mobile no.
Landline no.
No.of sub dealers under him
Annual income
Q.2)Experience in dealership?
a) Less than 2 years
b) 2 – 5 years
c) More than 5 years
Q.3) Have you heard Nagarjuna Agrichem Ltd .?
Yes No
Q.4) Do you maintain farmers data bank?
Yes No Q.5) Are you satisfied by dealings? Yes/No? Why?
a) Highly satisfied
b) Moderately satisfied
c) Unsatisfied
Q.6) Are satisfied with dealer incentive schemes provided to you by company?
Yes No Q.7) How many villages you cover?
----------------------------------------------------------------------------------------------------------- Q.8) Which are the major crops grown in your area?
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Q.9) Which agricultural input do you supply more?
a) Seed
b) Fertilizer
c) Agrochemicals
d) Manure
e) Equipment
Q.10) Which companies agrochemicals farmer purchase mostly? Why?
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Q.11) Which companies agrochemicals are famous in your area? Sr. no. Name of the company Agrochemicals Reason 1) 2) 3) 4) 5) 6) Q.12) Which promotional activity is arranged by Nagarjuna Agrichem Ltd in your area?
a) Exhibition, Krishimela
b) Field demonstration
c) Wall paintings
d) Advertisement
e) Hand Bills
f) Field visits by company person
Q.13) According to you which is the major factors preferred by farmer while purchasing the product? Parameter Very high High Moderate Low Very low Price Quality Brand name Demand Past experience Recommendation by dealer
Service Q.14) How much amount you deposited in various company for dealership? Sr.No. Name of company Amount 1) 2) 3) 4) Q.15) Total turnover of all Agrochemicals? ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Q.16) Total Turnover of Nagarjuna Agrichem Ltd ?
--------------------------------------------------------------------------------------------------------------Q.17) Which is Marketing activity of other Agrochemical companies?
--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Q.18) Any comment on Nagarjuna Agrichem Ltd?
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Place:-
Date: - Signature
APPENDIX-III Brand awareness of Nagarjuna through following promotional activities in study area POSTERING AT STUDY AREA WALL PAINTING AT STUDY AREA
ARRANGE SENDY COUNTERS ON WEEKLY MARKET DAY. ROAD SHOW PROGRAM
MAKE LITRETURE of PRODUCT INFORMATION FOR FARMER
MAKE POCKET CARD INFORMATION OF WIPER AND SPRAY SCHEDULE OF ONION FOR FAMER
VITA
VITA Mr. Babasaheb Bhaurao Thatawale
(Regn. No. 10/370)
A Candidate for the Degree
Of
Master of Business Administration (Agri.)
-2011-
Title of Project: Brand Awareness of Nagarjuna Agrichem Limited in Junnar and
Khed Tahsils of Pune District
Department : Master of Business Administration (Agri.)
Bio-Graphical Information
Personal: Born at kawaddhan tahsil: Sailu, District: Parbhani,
On April23rd1987, Son of Shri. Bhaurao Baburao Thatawale
And Mrs. Laxmi Bhaurao Thatawale.
Educational Qualification: Passed SSC from Nutan Vidhyalaya Sailu in 2003 Passed HSC from Nutan Mahavidhyalaya Sailu in 2005 Completed graduation from Rajiv Gandhi Agriculture College
Parbhani under MAU Parbhani in between 2005-2009. Permanent Address:
“Thatawale Bhuvan”
Sarangi Galli, Walur Road sailu
Tq; Sailu Dist; Parbhani
(431503)
Phone No-02451 217004
Mobile No. 9423686113
E-mail: [email protected]
***********