09:00AM Documentation

09:30AM Opening Ceremony

Soraya Sáenz de Santamaría —Vice President, Minister of the Presidency and spokesperson of the Government of Spain.

Cristina Cifuentes —President of the Madrid Autonomous

Community (CAM). Taleb Rifai —Secretary General of the World Tourism

Organization (UNWTO).

David Scowsill —President & CEO, World Travel & Tourism Council.

Aldo Olcese —Chairman Summit Shopping Tourism & Economy Madrid 2015.

10:30AM Coffee—Break

11:00AM Lecture Dimas Gimeno —President of El Corte Inglés.

11:15AM Panel Discussion

“Brands, trade and cities: a necessary partnership for economic growth”.

Lecture:

Manuela Carmena —Mayor of Madrid.

Panel Discussion Participants: Carlos Falcó —Marquis of Griñón, President

of Círculo Fortuny.

Josep Lluís Bonet —President of the Spanish Chamber of Commerce.

David Scowsill —President & CEO, World Travel &

Tourism Council.

Armando Branchini —Deputy Chairman Fondazione Altagamma.

Renee Hartmann —Co-Founder China Luxury Advisors.

Pier Francesco Nervini —Head of Commercial Europe

and LATAM, Global Blue.

Jaime Malet —President of the American Chamber

of Commerce in Spain.

Moderator:

Manuel del Pozo —Deputy Director of Expansión, Unidad Editorial.

12:45PM Questions & answers

01:00PM Lecture

Luis Gallego —Chairman and CEO, Iberia.

01:15PM Panel Discussion

“Transforming the surroundings and demand stimulators: culture, insfrastructures and mobility”.

Lecture:

“Trends for the construction of imaginaries”. Daniel Córdoba-Mendiola —Founder, The Hunter Projects.

Panel Discussion Participants:

Antonio Catalán —President AC Hotels by Marriott.

Brian Chuan —Director-Tourism Marketing & Development, Macy’s Inc.

Luca Finardi —General Manager, Mandarin Oriental Milan.

David Kolner —Senior Vice President Global Member

Partnership, Virtuoso, LTD.

Program

SUMMIT SHOPPING TOURISM & ECONOMY

MADRID 2015

MONDAY, 5 OCTOBER 2015

John Freudenthaler —Regional Director of Sales Western Europe,

Starwood Hotels & Resorts.

Moderator:

Marcelo Risi —Economist and Journalist, Head of Global

Media at Ibero-American General Secretary (SEGIB).

02:30PM Questions & answers

02:45PM Lunch with an intervention and lecture by:

Jaime García-Legaz —Secretary of State for Commerce, Ministry for

the Economy and Competitiveness.

04:45PM Panel Discussion

“Tourism of growing economies interested in new experiences: shopping as a driving force of development”. Lecture:

Fidel Sendagorta Gómez del Campillo —General Director for North America, Asia and

the Pacific. Ministry of Foreign Affairs and Cooperation.

Panel Discussion Participants:

Hissa Abdulla Ahmed Al-Otaiba —Ambassador of the United Arab Emirates.

Yuri P. Korchagin —Russian Federation Ambassador.

Pietro Sebastiani —Italian Ambassador.

Moderator:

María Jesús Escobar Gutiérrez —Partner EY.

05:30PM Questions & answers

05:45PM Panel Discussion

“Cities as global brands in the face of the Shopping Tourism phenomenon”.

Lecture: Jordi Hereu —Former Mayor of Barcelona.

Panel Discussion Participants:

Marta Blanco —General Manager TURESPAÑA. Carlos Vogeler —Director and Executive Secretary of Member

Relations at the World Tourism Organization (UNWTO). Roger Cooke —President of the British Chamber of Commerce

in Spain.

Arturo Fernández —President of the Madrid Chamber of Commerce and Industry.

Emmanuel Toumar —Founder, Black Entertainment & Lifestyle, S.L.

Rafael Ansón —President of the Royal Spanish Academy

of Gastronomy.

Moderator: José Antonio Vega —Deputy Editor, Cinco Días.

07:00PM Questions & answers

PROGRAM

MONDAY, 5 OCTOBER 2015

SUMMIT SHOPPING TOURISM & ECONOMY

MADRID 2015

09:00AM Lecture

Julio Gómez-Pomar —Secretary of State for Infrastructure, Transport and Housing, Ministry of Development.

09:20AM Questions & answers

09:30AM Presentation of the Study Report on Tourism:

“Quality versus quantity”

Lecture:

María Jesús Escobar Gutiérrez —Partner EY. José Luis Ruiz —Partner EY.

10:00AM Questions & answers

10:15AM Coffee—Break

10:45AM Panel Discussion

“Means and innovation of shopping tourism”. Lecture:

Sarah Quinlan —Senior Vice President and Group Head of Insights, MasterCard Advisors.

Panel Discussion participants:

Glenda Cole —Vice President of Sponsorship & Marketing,

Taubman.

Pedro Valdés —Partner, Indra Business Consulting / Tourism

and Consumer Field.

Jaume Sanpera —President and Founder, Eurona Telecom.

Moderator:

Íñigo de Barrón —Financial Correspondent, Economy Section,

El País.

11:30AM Questions & answers

11:45AM Lecture

Carlos Chaguaceda —General Manager Turismo de Madrid.

12:00PM Questions & answers

12:10PM Lecture

“Two visions of high quality tourism as a drive of global economy”.

Lecturerers:

Pedro Nueno —Doctor of Business Administration (Harvard

University), Professor at IESE Business School

(Instituto Estudios Superiores Empresa), President of China Europe International Business

School (CEIBS).

Alasdair Ross —Global Product Director and Director, Industry Publishing, Economist Intelligence Unit (EIU).

12:55PM Questions & answers

01:10PM Closing

Aldo Olcese —Chairman Summit Shopping Tourism &

Economy Madrid 2015.

Juan Pablo Lázaro —Vice President of CEOE and President of CEIM.

Ana Pastor —Minister of Development, Spanish Government.

01:40PM Cocktail

TUESDAY, 6 OCTOBER 2015

SUMMIT SHOPPING TOURISM & ECONOMY

MADRID 2015

Program

Global partners:

Sponsors: With the support of:

Media Partners: Official travel agency: