Serco Internal

The future is now

Technology trends for business

Kate Doodson

Cosmic

@cosmickated

Serco Internal

What is superfast business?

• Superfast Business is a European Funded programme of fully funded

business support for SMEs

• Delivered by Peninsula Enterprise, working with the Local Authorities

& Connecting Devon & Somerset broadband rollout project

Serco Internal

• Business advice and specialist support to help growth businesses maximise the

opportunities of Superfast Broadband and associated technologies.

• Businesses can get support to:

– Developing an ICT strategy

– Developing your ICT network/ infrastructure

– Engaging new and existing customers

– Collaboration

– Client Relationship Management Systems

– Flexible working

– Moving your business to the Cloud

– Business Continuity

• Eligibility criteria apply to businesses accessing the service

Superfast Business Support

Support Available – 12 hours of support

Serco Internal

1. Register on our website (which incorporates the Knowledge

Hub). www.superfastbusiness.co.uk to unlock access to a range of resources

and materials

2. Check your eligbility

3. Let us know what areas of ICT and technology you might be interested in

4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange

an appointment with one of our dedicated Business Advisers

Next Steps

Developing an ICT strategy Developing your ICT network/ infrastructure

Engaging new and existing customers Collaboration

Client Relationship Management Systems Flexible working

Moving your business to the Cloud Business Continuity

Serco Internal

http://www.youtube.com/watch?v=G7KZR9

NwKQQ

Serco Internal

• www.superfastbusiness.co.uk

• twitter @superfastbiz

• Facebook www.facebook.com/superfastbiz

• join our LinkedIn group 'Superfast Business SW'

• info@superfastbusiness.co.uk

• 0845 603 8593

Stay up to date

Serco Internal

The future is now

Technology trends for business

Kate Doodson

Cosmic

@cosmickated

Serco Internal

Serco Internal

Serco Internal

Business is Changing

UK ?

Serco Internal

Business with no change?

2012

Physical CDs - ½ million

Downloads –183m

Serco Internal

% of sales online

6% of UK Sales

£2.6 billion

33% of UK Sales

£2 billion – digital

17% - book

revenues online Financial Times

subscriptions :

316k digital vs 286k print

Serco Internal

So what’s happening to business?

Serco Internal

Trend #1: Mobile

Serco Internal

4th age of technology

1. Productivity - Office

2. Network - connection

3. Digital – 2.0 connection through web

4. Post PC – tablet and mobile

Serco Internal

Gaining the mobile customer

http://www.youtube.com/watch?v=GRiwUCXPo8U

Serco Internal

Mobile buying power

• Loyalty cards

• Discount codes

• Credit and debit

• Google wallet

• Near field Communication

Phones will be our wallets

Serco Internal

Mobile sales

And we can receive payments from cards….

2.75% per swipe for Visa, American Express, MasterCard and Discover.

No contracts, monthly fees or merchant accounts.

Funds are deposited into bank account the next day.

Serco Internal

Serco Internal

Mobile marketing

• We can check in…

• Facebook

– Check-in to your business

– Appears in friend’s feeds

• And advertise alongside check-

in

– Voucher discounts and deals

• Foursquare

– Check-in

– Vouchers and deals

Serco Internal

• http://www.wikitude.com/tour/wikitude-world-browser

Use your camera as a browser….

Serco Internal

Engaging customers through Augmented Reality: L’Occitane, beauty manufacturer have embraced Augmented reality, using it within their printed brochures and in store for additional experiences and instant purchase

Serco Internal

Retaining customers through Augmented Reality: Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units http://www.youtube.com/watch?v=iz4ykMn3UR4

Serco Internal

Aurasma

• http://blippar.com

Create your own…and … tap-to-buy

Serco Internal

tech teaser

Wearable tech- smart watches

Archos Samsung Galaxy Gear

Martian Pebble

Serco Internal

Wearable tech- Google Glass

Serco Internal

HUD

Serco Internal

Trend #2: Clouds for Everyone

Cloud computing: storing

and accessing data and

programs over the Internet

instead of your computer's

hard drive

Serco Internal

The Cloud provides ‘on demand’

Stores your content in the cloud and wirelessly

pushes all of it to your other devices that you are

logged into……

Current estimate.. by the end of 2014more than

75% of UK businesses will be using cloud services.

Serco Internal

• Changing staff behaviour

• Anytime anywhere access to

– Files

– Email

– Staff communications

– Customer communications

Cloud

Serco Internal

• Replace capital costs with revenue costs

• Flexible – scale up and down easily

• Can reduce computer power

• Need computer and connection

• Good broadband/3G/4G

• Highly secure

Key features

Serco Internal

Cloud deployment models – Public, private, hybrid

Serco Internal

• Cloud computing is not about

• your hard drive. That’s local storage and computing. Working

off your hard drive is how the computer industry functioned for

decades.

• having a dedicated hardware server in residence. Storing data

on a home or office network does not count as utilizing the

cloud.

Serco Internal Starts at £3.30 a month

Serco Internal

Serco Internal

Starts at £6.50

NEED NEW BRANDING

Serco Internal

Office 365

Serco Internal

Serco Internal http://www.xero.com/uk/add-ons/

Pick and mix approach…..

podio

Serco Internal

• Independently verified

• Microsoft Office 365 is compliant with ISO 27001, EU Model clauses, HIPAA

BAA, and FISMA, and it is verified by third-party auditors. Learn more.

• Built-in security

• Office 365 offers robust built-in security features for all customers and

optional controls that enable customers to customize their security

preferences. Learn more.

• Service continuity

• Office 365 provides a guaranteed 99.9% uptime, financially backed SLA.

Learn more.

Security

Serco Internal

Trend #3: We’ll be even more social

Serco Internal

In the UK?

• 31,415,640 Facebook users

• Average age?

• 10,000,000 Twitter users

• Average age?

• % mobile active?

Serco Internal

Video please?

• Becoming so important • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials

Becoming significant in Search Results You Tube Education

• iTunes U •Major universities •Khan Academy •You Tube Democracy

Serco Internal

11

mil

lio

n

1 m

illi

on

Serco Internal

• Gets to people on an

emotional level…

• Video – for sales and marketing

• Product descriptions, visualisations

• Expert analysis, talks • Case studies, testimonials

Becoming significant in Search Results Pre sales – research Post sales - support

Video first strategy

Serco Internal

Customer support

Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.

Serco Internal

Serco Internal

Serco Internal

Pinterest

Pinterested?

75million users

• 2/3rds of holiday destination choices from the female of the

house

And

• 70% of Pinterest users are female

Serco Internal

Serco Internal

Serco Internal

• Destination specific boards

– Things to do in…

– Kids days out in….

– Luxury days out in….

– Girls breaks in …..

Serco Internal

• Take advantage of your existing audience. By cross-promoting

your profile over Facebook, Twitter and email.

• Drive traffic with specific keywords. Make sure you have a

memorable user name and keyword phrases in boards and pin

descriptions

• Create sharable content. To drive traffic to your site, make sure the

content from your domain is pinnable. By simply using high-quality

images with the pin it button, you make it easy for users to spread the

word about your area.

• Create destination boards and dream boards and ideas boards

Serco Internal

Serco Internal

Serco Internal

Serco Internal

Serco Internal

Serco Internal

How much Klout do you have?

Serco Internal

Trend #4: Information is getting bigger

Serco Internal

The internet of things…..

– Moving from an internet of information, images &

people to an internet of things

– Intelligent systems connected through the

internet

– Embedded sensors monitoring and talking to us

– Machine to machine communication– traffic

jam? GPS will automatically change route

Serco Internal

• The internet of things…..

• Embedded sensors monitoring and talking to us

Serco Internal

Google buys nest

Investment in core gadget is ending – new investment wearables and IoT

The conscious home….

Serco Internal

Serco Internal

• Information is big - Big Data.

• More things on the internet than people

• How can we make the most of this? Collate info

& use this to predict future client behaviour?

Big Data

Serco Internal

• We are creating 2.5 billion GB of data every

day

• In the last 2 years we have created 90% of

the data on the planet

Serco Internal

Serco Internal

Predictive Analytics

• Why is data now so important?

• Because it can predict behaviours

• Tesco– can predict the exact day customers will

return and the amount they will spend within £10 for around 20% of their customers

• issues100m personalised coupons at checkout. PA

has increased redemption rates x 4 times.

• Mobile phone company – have successfully

predicted mobile subscribers that are 10x more likely

than average to cancel

• HP – PA models generate ‘flight risk’ score for all

employees. Estimates $300m savings

Serco Internal

Small businesses?

Social analysis + web analytics + CRM data + email

data+ support queries = Big data

Customer’s behaviours, recruitment, product testing,

market testing, product lifecycles, product usage

Open Data from Governments and public services may

open new customer insights, new services, new

products

Serco Internal

LA Police

Review 13 million past crimes to predict current behavior

Serco Internal

• Mobile

• Cloud

• Social

• Big data

Discussion

Serco Internal

www.superfastbusiness.co.uk

kate@cosmic.org.uk

0845 094 6108

@cosmickated

Further information