Robert MorrisSmall Unmanned Systems Business Expo

Ghazni, Afghanistan – October 2006

RQ-7B Shadow

Robert and Cornell Now Cessna 172

What does it take to build a drone company?

• Opportunity to create real value over legacy systems for customers

• A viable and sustainable business model

• Inputs (labor, capital, technology, management, etc.)

Creating Value: The Information Cycle is Becoming Modular

Plan Flight Operations

Execute Collection

Mosaic, geo-reference, and orthorectify data

Extract, Package and Deliver Data

Make Management Decisions

Improved Outcomes

Implement Management

Decisions

Value

 

Fusion

AirOps

  

Intake Aerial Data

Analysis and Interpretation

 

 

Delivery

Action

UAS can create value in Air Ops

• Form Factor: Bring an air platform where you previously could not

• Endurance: Fly a sensor longer than a legacy platform could

• Environmental Limitations: Take sensor where it could not previously go

• Cost: Fly a sensor for less, or more often, than a legacy platform could

Not Relevant to Agricultural Data

TerrAvion’s capability compared to legacy providers

Resolution

Conti

nuity

of D

ata

SatellitesLegacy Aircraft

Drones

Delivery: The key feature of drones

Data Delivery

• Timeliness – how quick is the information cycle?

• Searchability – can the user/interpreter find what they are looking for?

• Location – where does the data go?• Interconnection – what systems can

interrogate the data?

Business Model – Regulation and Hassle: This guy has a log book and went to school for this…

In-house Interpretation

Business Model – B2B Service Distribution Channels

Enterprise Consulting Cloud Based

• Direct sales• Large agribusiness • In-house imagery

interpretation capability

• Indirect sale • Interpretation by

consultant • Medium-sized /

high-end growers

• Web subscription • Automated

interpretation• Direct interfaces with

automated equipment in the field

 

 

  

 

  

 

 

Grower Grower

Interpretation

ViticultureCons

ulta

nts

Grower

In-house Consulting

Au

tom

ation

Conclusions

• The true benefits of drones do not have much to do with not having a pilot on the aircraft, it has to do with delivering data in a way that creates value

• Our customers should not have to know or care about the regulations and technical constraints we work under, they should just get what they need to do their business better

Contact:Robert MorrisFounder, CEO TerrAvionrobertm@terravion.com(925) 456-4806

For more ravings see my blog:http://robocosmist.com

Thank You!Questions?