sustaining innovation in remote care – four lessons barlow.pdf · sustaining innovation in remote...
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www.haciric.org
Sustaining innovation in remote care –four lessons
James Barlow, Jane Hendy, Theti Chrysanthaki
International Congress on Telehealth and Telecare
King’s Fund
London
2 March 2011
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So finally I can reveal the solution to mainstreaming telecare
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Lesson 1 How ‘mainstream’ is remote care? Counting the numbers
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Remote care market hype
▬ Many projections of actual and potential remote care market size
▬ Not necessarily comparing like-with-like
▬ Lots of market boosterism
▬ Market projections are an inexact a science when a sector is rapidly changing
▬ There’s clearly a lot of remote care around, so given the research effort it’s time to ask how ‘mainstream’ is it?
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So what does the picture in the UK look like?
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▬ Remote care is entering the public awareness
Which? (Feb. 2009)
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Remote care adoption curve in the UK ... and elsewhere?
Adoption Spread Mainstreaming
Time
Remote care adoption
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Growth in remote care users in England ... with many assumptions Source: Based on CQC returns, JIT
(Scotland) data, and authors’ research for WAG.
Includes LA and other agency services.Assumes 30% drop-out rate each year
With Scotland & Wales
0
50000
100000
150000
200000
250000
300000
350000
Assumes 15,000 remote care users (2005) and 5000 users (2000)
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Geographical spread
2006-07
2009-10
Source: Based on CQC returns.Per 10,000 population. Includes LA and other agency services.
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Another approach – how big is the potential market?
Potential remote care market 2010
1,400,000
Actual remote care market 2010
350,000
Potential telehealth
market 2010450,000
Actual telehealth market 2010
22,500
Source: based on CQC returns, JIT (Scotland) data, and authors’ research for WAG. Telehealth figures from Minutes of the Strategic Intelligence Monitor on Personal Health Systems [SIMPHS] meeting, Brussels, 17-18 November 2009.
Assumptions: • UK population aged
75+ rises from 4.9m (2010) today to 11.4m by 2050
• c85% of older people wish to remain at home as long as possible
• 1/3 needs remote care at any given time
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Lesson 2 We know what needs to be done to plan and implement remote care projects
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Implementation is a ‘dynamic’ process –organisational roles need to evolve to reflect the needs of each stage
Planning & initial implementation Mainstreaming
Leader(s)
Champions:Characteristics: personal interest, personal perseverance, ability to take ownership / responsibility Role: infuse enthusiasm, increase engagement, ensure commitment to / identification with the project
Change agents:Characteristics: ‘boundary spanner’Role: strategic position, interest in innovation but priority is whether innovation fits strategic objectives of whole organisation
Project managers
STAGE
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Implementation is a ‘dynamic’ process –roles need to evolve to reflect the needs of each stage
Planning & initial implementation Mainstreaming
Leader(s)
Champions:Characteristics: personal interest, personal perseverance, ability to take ownership / responsibility Role: infuse enthusiasm, increase engagement, ensure commitment to / identification with the project
Change agents:Characteristics: ‘boundary spanner’Role: strategic position, interest in innovation but priority is whether innovation fits strategic objectives of whole organisation
Project managers
STAGE
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Implementation is a ‘dynamic’ process –roles need to evolve to reflect the needs of each stage
Planning & initial implementation Mainstreaming
Leader(s)
Champions:Characteristics: personal interest, personal perseverance, ability to take ownership / responsibility Role: infuse enthusiasm, increase engagement, ensure commitment to / identification with the project
Change agents:Characteristics: ‘boundary spanner’Role: strategic position, interest in innovation but priority is whether innovation fits strategic objectives of whole organisation
Project managers
STAGE
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Implementation is a ‘dynamic’ process –roles need to evolve to reflect the needs of each stage
Planning & initial implementation Mainstreaming
Leader(s)
Champions:Characteristics: personal interest, personal perseverance, ability to take ownership / responsibility Role: infuse enthusiasm, increase engagement, ensure commitment to / identification with the project
Change agents:Characteristics: ‘boundary spanner’Role: strategic position, interest in innovation but priority is whether innovation fits strategic objectives of whole organisation
Project managers
STAGE
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Dangers
▬ Conventional belief is that professional clinical/care groups block innovation spread but ...
▬ ... harder to engage group is top management
▬ Dependency on champions:
• can cause dysfunctional rigidities to settle within sub-groups
• helps to sustain a culture of remote care ‘pilot necessity’
“telecare is not an issue that is discussed at the board level ... that’s the group that’s most difficult to penetrate”
“Now the senior management has got involved, ... things have changed and I don’t want to lose that new autonomy.”
“(they) have gone off and done their own little thing and no one else really knows about it. To be honest they like to hold on to their own little kingdoms.”
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Lesson 3 We know what the barriers to mainstreaming remote care are
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Mainstreaming challenges
▬ Scaling up is not the same as ‘becoming large’ – it’s about:
• normalising practices
• embedding them into, and changing, existing models
• expanding impact
▬Constructing a shared vision is important for creating the right kinds of institutional arrangements with legitimacy amongst stakeholders
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What’s needed for mainstreaming
▬ Benefits evidence (of the right kind) to increase stakeholder receptiveness
▬ More robust evidence helps to build business cases for all stakeholders
▬ Understanding of the distribution of costs and benefits across the system
▬ Mechanisms for addressing the lack of integration within and between care providers
▬These are all related issues
“you need the evidence, … when you get the evidence you get true buy-in”
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Moving to the next stage
Adoption Spread Mainstreaming
Time
Remote care adoption
Source: Barlow, Hendy, Chrysanthaki
Enthusiasts
Grants
Pump priming
Champions
LeadershipProject mgt
AwarenessEvaluation
Evidence
Business case
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Lesson 4There is a lot of emphasis on ‘business models’ for remote care ...... but what is a business model for remote care?
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What is a business model?
▬ Business models articulate the underlying logic that explains how to deliver value to customers at appropriate cost:
• market segment, i.e. users to whom the offering is useful and for what purpose
• value chain required to create and distribute the offering
• cost structure and profit potential
• position of the supplier(s) within the value network
• competitive strategy to gain and hold advantage over rivals
Source: Chesbrough (2002)
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Business model tests
▬ A good business model passes:
• the narrative test (does the story make sense)
• the numbers test (do the economics add up)?
▬So does remote care meet these tests?
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The narrative test – what’s the story?
▬ We all think we know what ‘remote care’ is ...
▬ ... but there are many narratives, all used interchangeably
▬ This makes the ‘story’ hard to clearly articulate –we need to be able to clearly describe:
• Who are the ‘customers’?
• What does they value?
• How is money made?
• ‘Telecare’,• ‘Telehealth’• ‘Telemonitoring’’• ‘Telemedicine’• ‘Assistive technology’• ‘Smart homes’• ‘Prevention’• ‘Managing risk’• ‘Supporting independence’
• etc .......
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The numbers test – do the economics add up?
▬ Many case studies from technology suppliers and small trials
▬ Formal knowledge of remote care economics is poor
▬ WSD should help but we need to be careful about translating research between different contexts
▬ We can infer some of the potential system impact from existing clinical studies and modelling
total hospital days100,000
90,000
80,000
70,000
60,000
5 5 5 5 5 5 5 54 4 4 4 4 4 4 43 3 3 3 3 3 3 3 3
2 22
2 2 2 2 2 21 1 1 1 1 1 1 1 1
0 25 50 75 100Time (Month)
total hospital days : base hospital days/Month1 1 1 1 1total hospital days : TC 3M hospital days/Month2 2 2 2 2total hospital days : Prevention 3M hospital days/Month3 3 3 3total hospital days : Screening 3M hospital days/Month4 4 4 4total hospital days : TSP 1M hospital days/Month5 5 5 5 5
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One business model or many?
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Service customisationLow High
Low
High
Different remote care business models for different market segments
‘High dependency’
•Safety monitoring•Vital signs monitoring•Information•Advice•Support
‘Healthy majority’•Information•Advice•Support C
ost
Low
High
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So what can be done now to improve uptake and make sure it's sustainable?
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For sustainability ...
▬ “Instead of creating another new structure, the introduction of telecare should become a focus for better integration of existing services and teams” (Barlow, Bayer, Curry 2003)
▬ Place remote care in a broader preventative agenda to increase professional and organisational engagement
▬ So involve established teams from the outset to allow for scaling-up projects – creating dedicated new teams make future integration harder
▬ Include mainstreaming phase in the initial strategic plan – and avoid overly focusing on quick return on investment
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Funded by EPSRC and Dept of Health
With thanks to Anna Ramsay, Sarah Jasim, Charitini Stavropoulou
James Barlow
www.haciric.org