sxsw update 2017
TRANSCRIPT
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> South by Southwest introduction > Trends SXSW 2017 - Paolo Martorino > Machines that will outthink us all - Thijs Peters > AI Marketing in an Alexa Era - Paolo Martorino > Voice-first technology marketing - John Meulemans > Startup: Pixoneye – Personalized marketing redefined > Startup: Sensiks – Sensor Reality Pods >Top Startups SXSW, Paolo Martorino
2017 SXSW UPDATE
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2017 Key Trends Paolo Martorino
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We explore, or we expire
- Buzz Aldrinjoin.marketing
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“It’s the unexpected that makes SXSW unique”
- Buzz Aldrin
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The Future of Marketing and Sales is A.I. Virtual experiences are getting real B2B Will Soon Mean Bot-to-Bot Conversation Explosion of Influencers Rising Bio-tech
2017 KEY TRENDS SXSW
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A.I.
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Wie gelooR dat AI markeSng de komende
3 jaar fundamenteel gaat veranderen?
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80% of marketing executives say AI will revolutionize marketing by 2020 Demandbase, December 2016
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FOR REAL OR HYPE?
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The Future of MarkeSng
and Sales is AI1join.marketing
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“It is esSmated we have a 30 year grace period before AI completely
takes over the workplace. We therefore have a once in lifeSme
opportunity to design it to augment not replace us… if we
don’t, we will lose the opportunity to embrace it at all,”
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AI and IA (Intelligent AugmentaSon)
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V/A/MR is geeng real2
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MR VR AR
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B2B Will Soon Mean Bot-to-Bot
ConversaSon3
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Explosion of Influencers 4
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Rising Bio-tech 5
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SXSW17 Nothing feels
radical anymorejoin.marketing
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> South by Southwest introduction > Trends SXSW 2017 - Paolo Martorino > Machines that will outthink us all - Thijs Peters > AI Marketing in an Alexa Era - Paolo Martorino Break > Voice-first technology marketing - John Meulemans > Startup: Pixoneye – Personalized marketing redefined > Startup: Sensiks – Sensor Reality Pods >Top Startups SXSW, Paolo Martorino Bites & Drinks!
2017 SXSW UPDATE
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When machines will oujhink us all Thijs Peters
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Deepblue vs. Kasparov 1996
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Alphago vs. Lee Sedol2016
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Carnegie’s Mellon vs. top-poker players
2017
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= cat or dog
If wrong
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Big data + cloud = AI voor iedereen
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Computers zien verbanden die wij niet zien
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• Kans op postnatale depressie op basis tweets: 80 % accuraat (Microsoft)
• Facebookdata vertelt hoe lang je relatie duurt (Cornell University)
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AI + data Nieuwe
profielen
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Film gemaakt door AI (2 min.)
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Zelfrijdende auto’s zijn doodeng…
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Maar over 10 jaar vinden we dit eng
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Allemaal werkloos?
Zwarte scenario • 46 % van de banen verdwijnt
• Chauffeurs, secretaresses, kappers
• Ook banen hoogopgeleiden verdwijnen: accountants, notarissen… marketeers
OXFORD UNIVERSITY 2014
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Optimistisch
• 12 % van de banen verdwijnt
• 75 % banen verandert ( en wordt interessanter)
• 12 % nieuwe banen
MALCOM FRANK, AUTEUR VAN WHEN MACHINES DO EVERYTHING
Allemaal werkloos?
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BOTS & HUMANS BFF?
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AI MarkeSng in an Alexa Era
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We are on the cusp of a great digital build-out
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“The last 10 years have been about building a world that is mobile-first. But in the next 10 years, we will shift to a world that is AI-first.” - Sundar Pichai, CEO Google
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Hyper personalized marketing at scale
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65% of mobile users communicated
with businesses via messaging apps
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34.000 messenger apps
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New Gatekeepers Personal Digital
Assistants join.marketing
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1.8 billion users of voice-enabled digital assistants worldwide by 2021 Tractica, 2016
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By 2020, 30% of web browsing will be done without a screen Gartner, 2016
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Radical simplification of our interactions with
everything
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Lingerie brand Cosabella replaced its agency with AI
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“If you’re not up to speed, get up to speed and get a tool like this,” she said. “If you want to survive, that’s what you need to do.”
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60% of brand content is seen as irrelevant clujer
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75% expect companies to make more of a contribuSon to their quality of life
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Lijle Dragon AI
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QuesSon Who believes there will be humans on the marketing department in 2022?
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Voice-First TechnologyIs Going To Kill MarkeSng As We Know It
John Meulemansj0hn
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strategy & concepts campaigns & programs
influencer marketing agency
technology meets creativity
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who’s using voice technology?personally
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and for business?
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VOICE
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voice technology
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voice first technology
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voice technology
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who wants this?
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small reminder
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“ik heb geen mobiele telefoon nodig”
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the futureit’s going to be great
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success for 80k years
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OK but seriously… why?
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less screen-Sme would be nice
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internet of things
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a.i. gets bejer
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less errors
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easy and fast
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so it’s an interesSng market?
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2017 24,5M
2018 30%
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aaaand we’re geeng emo
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analyzing emoSon from voice
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Understanding you bejerEmoSons from you and people around youCapturing behaviour, purchases, locaSons Less fricSon Ephemeral feelingVanity
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Start @ homeecosystemconvenienceprivacy
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where are we going?
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Hey ‘Puter
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fitbit for your mind
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“You always laugh a lot with X but haven’t seen him in a while. Would you like me to schedule
some drinks together on Friday?”
Cheers! Your first beer is on Heineken…
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“Your mood takes a hit whenever your boss walks in… would you like
to work for someone else?”
I noSced some interesSng jobs on Monster!
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“Your son really missed you last week. Some quality Sme would be nice.
I noSced no meeSngs on next Thursday”
Would you like to see the baby elephant in ArSs?
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reconcile & prioriSze all your needs
Now is the Sme to think about voice & personal assistants
compounding benefitswe #anthropomorphize
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STARTUP 1
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Henry White@pixoneye
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CONTENTS
1
3
4
2
Intro Deep Learning and evolution of Computer Vision
Current user understanding on mobile devices
Pixoneye’s Computer Vision capabilities
Pixoneye’s Product solutions and Use cases
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1950 1960 1970 1980 1990 2000 2010 2020
AIMACHINELEARNING DEEP
LEARNING
LANDSCAPE
1950’s a broad concept established - can machines one day think like humans?
one path of AI, rather than trying to hard code or develop a theoretical model teach by example
is a branch of machine learning based on a set of algorithms that attempt to model high level abstractions in data
deep learning is the primary driver and the most important approach to AI and will drive enterprise
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Computer Vision
The aim is to imitate the functionality of human eye and brain components responsible for your sense of sight
This can provide essential data to process, analyse and utilise in fields ranging from transport to facial recognition to marketing
COMPUTER VISION
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[2008] Image Detection
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[2010] Image
Recognition
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What’s in the image: Friends, skiing, on the slopes, snow, outdoors
Tags: Snow; Winter; Skiing; Couple; Friends; Mountains; Holliday.
[2013] Image Understanding
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Demographics: Location: London User: Male 25-30 Marital Status: Engaged Family: children 0 Relationship: Female 25-30 Work environment: business/Casual
Lifestyle: Past-time: Cycling – 30% | Hiking – 30% |Rugby – 30%| BBQ – 10% Fashion: Casual Income level: 5/6 (0-8) Pets: Dog – 1 Breed: Great dane Interests: Cycling, Beach, Rugby, Friends, Social events. Relevant details: Traveler, young couple, outdoor lifestyle
[2015-2016] CONTEXTUAL UNDERSTANDING
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NO ONE KNOWS THEIR MOBILE CUSTOMERS…
THE CURRENT MOBILE MARKETING PROBLEM
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81% Of companies say they have a holistic view of their mobile customers
UNDERSTANDING CUSTOMERS
v22%Of consumers on mobile say the average retailer understands them as an individual
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PERSON 1
?PERSON 2
?
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Male Married twice Grown Children Young Grand Children
English Countryside Holiday in Alps Extensive Travellers
Born 1948 Dog Lovers Sports Cars Fanatics
Wealthy
What You Know
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Why personal galleries?It is effectively a data set along a timeline
OFFLINE understanding
documents real life
People take >250 photos each month
The average camera 1,500 photos and 24
videos
<2% of images are shared on social media
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42 31
Contextual Understanding
HOW IT WORKS…
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Engaged
Skier
Cyclist
Dog owner
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Engaged Skier Cyclist Dog Owner
FEATURE VECTOR
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3 Main products
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Analytics:
150 Characteristics
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RecommendationEngine
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Triggers:Life changing
events
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Case Study 1
User 1 User 2 User 3 User NEW
ACCURATE DECISION MAKING USING PIXONEYE’S AI
92%
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Henry White@pixoneye
Thank You
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STARTUP 2
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WATCH THE IDG.TV VIDEO HERE
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STARTUPS
join.marketing
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STARTUPSPAOLO MARTORINOMY 2017 FAVORITES
join.marketing
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Splt - Enterprise-first carpooling and car sharing Holojam - Social mixed reality Deep 6 AI - Match patients for clinical trials faster Lilly Fashion - Perception & Empathy Fashion Engine Helixworks - IndyBio Jukedeck - Artificially intelligent music composer Blinker - Automated car marketplace
PAOLO’S SXSW STARTUP FAVORITES
join.marketing
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splt.io
join.marketing
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Holojam
join.marketing
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join.marketing
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join.marketing
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join.marketing
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join.marketing
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Blinker
join.marketing
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THANKS!
join.marketing
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DRINKS!
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