syllabus_et5_mm5026_management of innovation technology and entrepreneurship

MM 5026

MANAGEMENT OF INNOVATION, TECHNOLOGY AND ENTREPRENEURSHIP

ENTRE 5

August 2014

MASTER OF BUSINESS ADMINISTRATION INSTITUT TEKNOLOGI BANDUNG

http://www.sbm.itb.ac.id/mba

Internationally accredited by

SCHOOL OF BUSINESS AND MANAGEMENT

MM 5026 MGT of INNOVATION, TECHNOLOGY & ENTREPRENEURSHIP BSG

CONTENTS

Page Facilitator Profile x Course Description x Expected Learning Outcomes x

Course Outline x Learning Guidance x

Prerequisite x

Learning Method x

Presentations x

Pre Assignment x

Class Participation x

Essay Assignment x

Final Examination x

Grading Policy x

Reading Materials x Guest Speakers x

Course Schedule x


FACILITATOR PROFILES Benny S Gunawan Ir. MBA Nick Name: Benny E-mail: [email protected]

Benny graduated as Electrical Engineer from The Institute of Technology Bandung in 1968 and MBA

degree from The National University of Singapore (NUS) in 2000.

He has founded several companies and lead as Directors in various companies and different industries

and the field of Trading, Contractors, Manufacturing, IT Solution and Service Providers, Distribution

Company among others as follows :

Current Profession:

Founder and Chairman of PT Global Innovation Technology IT Solution & Services

Commisioner PT Meta GunaInnova Honda Motorcycle Dealer

PT BPR Arthaguna Sejahtera Bank BPR

Lecturer MBA Program of SBM ITB Innovation, Tech & Entrepreneurship

Past Profession:

CEO PT DayaAdiraMustika Honda Main Dealer West Java

Director PT Sigma CiptaCaraka IT Solution & Services

Director & Founder PT Berca Indonesia Engineering Trade & Contractor

PT IndomitraSedaya Industrial Steel Tube Mfg

PT Nusa Framia WoodframeMfg& Exporter

PT GunaEstetika Rattan Furniture Mfg& Exporter


COURSE DESCRIPTION The purpose of this Management of Innovation, Technology and Entrepreneurship is designed align with

SBM ITB commitment by Prof. KuntoroMangkusubroto that :

SBM ITB established on 31 December 2013 is committed to the development of future

entrepreneurial leaders. With this we prepare you for the challenges of todays complex global business.

Indonesia needs leaders with global mindset to solve very critical threats such as climate change, as well

as food and energy security

In the past leaders were facing more predictable situations who can motivate with confidence, plan and

act strategically to achieve their goals and make organizations more productive and efficient.

But facing todays vastlycomplex, rapid changing technology and vastly evolving globalized world, we

need a different type of leaders, the future entrepreneurial leaders and innovation leaders.

The future entrepreneurial leaders of any kind of organization business, political, technology and social

environment, can lead in spite of uncertainty and ambiguity and help to innovate and create new

solutions to the world.

The future entrepreneurial leader should be able to make ethical decisions in face of strategic

uncertainty, serve the investors and shareholders and also should serve the environment and society.

To be able to make a positive impact to the world, the future entrepreneurial leader and innovation

leader need to have a different mindset, skillset, mentality besides of what we have learned and used

before.

The future entrepreneurial and innovation leader need to be able to manage innovation in their

organization, to use new technologies that will enable them to innovate, to create a difference and

something new to their world, be it in business , political, social and environment .

Our MM 5026 The Management of Innovation, Technology and Entrepreneurship is designed to cope

with that, where we will also discuss and learn from the globally great entrepreneurial and innovative

leaders such as Steve Jobs of Apple , Lee Kun Hee of Samsung, AG Lafely of P&G, Nelson Mandela etc.

This practical oriented course will enable the students to know how to lead and work together as a

team, understand and capture the mindset and develop the skillset and mentality of those great

entrepreneurial and innovation leaders to create new solutions, new business that will give meaningful

value and positive impact economically , socially etc.


EXPECTED LEARNING OUTCOMES We belief from our research and experience that those qualities and characteristic of the great

entrepreneurial or innovation leaders were not born with, but all those unique mindset, skillset can be

learned and practiced even though we might not become as great as Steve Jobs.

But within us we do have the potential to be entrepreneurial and innovative, once we know how and

what to learn and practice.

By actively learn and participate all thevarious methods, practices, games and sharing knowledge in this

module will enable the student to have a new and different perspective and acquire some of the

skillset and mindset needed forfuture entrepreneurial and innovation leader

We are confident that they will be more courageous and confident when facing the uncertain and

unclear future and will be daring and able to do and create something new, to come up with a different

solution that will give a positive impact to the business and to the society.

COURSE OUTLINE The course consists of four days with three session per day and for the last two days we will have New

Business Development Simulation Game where we have four sessions per day:

What we hear, we forget

What we see, we remember

What we do , we understand

What we practice, we gain competence and experience

1. The Why, What and How of Future Entrepreneurial & Innovation Leaders

Entrepreneurial Mindset & Mentality

The Design of Business: The knowledge framework

2. Learning from the great Entrepreneurial & Innovation Leaders

The Innovation DNA & Culture

Design Thinking


3. Technologies that enable and influence Innovation and Change:

Digital Technologies and Information, Communication Technology

Mobile Communication

Learn from one of the most admired leader the way they used technology to innovate

4. The Entrepreneurs Tools and Methodology

The Art of Start

The Business Acumen

The Business Model Development

5. The New Business Development Game 1 (four sessions)

In this unique and important section, students will assemble their team and act as a real

company where they appoint their CEO, CMO, Sales, CFO , COO and Human Capital within their

team.

Each Team will be assigned to open a new line of business and will compete with other Teams

for Eight Sessions representing Eight Quarters.

Like in real business, their company can succeed or go bankrupt?

Therefore they have to really use and practice all their MBA knowledge and leadership and

functional skills, act with a winning mentality even when they face uncertainties, and when

facing adversities. They have to build moral and spirit of their team members and Win.

Maximum Five Teams to compete and make decision on Eight Quarterly basisas regard the Plant

Location, Capacity and Operations, Product Specification, Marketing and Sales Outlet, Sales

Person and Countries to target for their products, Human Capital Remuneration and Incentives,

R& D and Innovate their Product.

6. The New Business Development Game 2 (four sessions)

Ditto above


LEARNING GUIDANCE

PREQUISITES Students to have the basic knowledge of Marketing, Finance, Operations and Human Resourses Management

LEARNING METHOD 1. Learn and Practice the Innovation Methodology & Tools

2. Case Analysis & Discussions

3. Team& Individual Assignment

4. Learn from the Great Innovation Leaders

5. New Business Development Simulation Game

PRESENTATIONS In some sessions, syndicates may be randomly assigned to make presentations of their case

analysis to the entire class at the time of case will be discussed. Therefore all syndicates

should make appropriate preparations.

The audience for the case presentations are the other members of the class. Please address

your talk to them. The syndicates may make the presentation as a team, or assign a

spokesperson to each case. In any case the syndicates should ensure that all team members

have any equal opprotunity to participate in the presentations.

The criteria for measuring the effectiveness of presentations include:

1. ability to stimulate interest among classmates

2. ability to relate concepts from the readings to the issues in the specific situation

3. how well the discussion drew out insights and ideas from the participants

4. how well organised was the discussion

5. how comprehensive was the analysis

Some specific case questions are usually provided to help you to prepare the case reports, but

your own ideas and creativity are paramount. Keep the reports concise. There is no need to


summarise the case materials. Simply get to the main points and provide your analysis and/or

recommendations with supporting justification.

PRE ASSIGNMENTS On occasion students will be asked to prepare a short summary of particular cases or reading

materials. This summary will be due at the beginning of a module.

CLASS PARTICIPATION Active participation is expected throughout the entire class and students should make

thoughtful contributions to the discussion. Please note that frequency (i.e. quantity) of

contributions in class is not the major criteria for effective class participation. The classroom

should be considered a laboratory in which the student can test his/her ability to convince peers

of the correctness of ones approach to complex problems and ones ability to achieve the

desired results by using that approach. Criteria that are useful in measuring effective class

participation include:

1. Any unexpected and breakthrough ideas ?

2. Is the participant a good listener?

3. Are the points that are made relevant to the discussion? Are they linked to the

comments of others?

4. Do comments show evidence of incorporating the concepts from readings into the

analysis of the case?

5. Is there a willingness to test new ideas, or are all comments safe? (safe is defined as

simply repeating case facts without analysis and conclusions).

6. Do comments clarify or build upon the important aspects of earlier comments and lead

to a clearer statement of the concepts being covered and the problems being

addressed?

ESSAY ASSIGNMENT To be advice later if any

FINAL EXAMINATION The Final Presentation of each Team Result plus What the Team learns will be treated as Final

Examination >


GRADING POLICY Grading of this course is based on whether or not participants performance meets the module

standards for completion and proficiency in the subject materials.

Please note that this Course is not just a Lecturing and Learning by heart a knowledge, but also

exercising and practicing like in the real business where the students have to lead and work as a team to

creat some new solutions, businesses, product etc.

Students have to work as a Team and win as a Team, and build Team Spirit and Mentality like in real

business, therefore due to the above uniqueness, we emphasis for this module we will have a big

percentage of Team Score, besides Individual Score.

Your final grade will be weighted as follows:

Aspect % Description

Individual Assignment 15 Individual grade

Individual Participation 15 Individual grade

Team Assigment 20 Team Result& Process grade

Business Development Game Result 30 Team Result& Process grade

Final Examination 20 Individual/Team grade

READING MATERIALS Please find the list of books we recommend to read, but dont worry we will provide the students with handouts of part or chapters of the book and will explain to students the key learning and understanding important for this course

The Design of Business Roger Martin The Art of Start . Guy Kawasaki The Game Changer A G Lafely and Ram Charan Article & Cases Design Thinking , Tim Brown HBR Design Thinking and Innovation at Apple HBS Case 9-609-066 rev March 2010 Apple Inc, 2010 HBS CASE 9-710-467 rev March 21 2011 Samsung Electronics :Innovation and Design Strategy , Asia Case Res Center the Univ of Hong Kong P&G Innovation Culture HBR


COURSE SCHEDULE

Course Code MM5026

Credit Hours 2 SKS

ENTREE

Course Title The Management of Innovation, Technology and Entrepreneurship

Day 1: Wed 20 Aug 2014

The What, Why and How of Future Entrepreneurial / innovation Leaders

08:00 09;30 Session 1 (BSG)

1. Topic: Introduction 2. Issues covered:

What is Future Entrepreneurial / Innovation Leaders

The Future Entrepreneurial Mindset & Mentality

3. Reading: Design Thinking The Knowledge Funnel

4. Activity: Interactive lecture& Video of Great Leader

5. Case: None

9:30 9:45 Break

9:45 11:15 Session 2(BSG)

1. Topic: Creating New Business A. 2. Case: None. 3. Activity: Syndicate Team Breakout Practice

Session

11:15 - 12.45 Session 3 (BSG)

1. Topic:TeamPresentation of New Business A 2. Activity: Class Discussion.


Course Code MM5026

Credit Hours 2 SKS

ENTREE


Day 2: Wed 27 Aug 2014

Learning from the Great Entrepreneurial / innovation Leaders

08:00 09;30 Session 1 (BSG)

1. Topic: Learning from Samsung Electronics

2. Issues covered: a. The Innovation DNA, Culture b. Design Thinking: Inspiration

3. Reading: Design Thinking 4. Activity: Interactive lecture& Video of Great

Leader 5. Case: Samsung Electronics :Innovation and

Design Strategy

9:30 9:45 Break


1. Topic: New Service Innovation B. 2. Case: None. 3. Activity: Syndicate Team Breakout Practice

Session

11:15 - 12.45 Session 3 (BSG)

1. Topic:Team Presentation of New Services Innovation B

2. Activity: Class Discussion.


Course Code MM5026

Credit Hours 2 SKS

ENTREE


Day 3: Wed 10Sept 2014

Technologies that enable and influence Innovation and Change

08:00 09;30 Session 1 (BSG)

1. Topic: Introduction 2. Issues covered:

a. Digital Technologies & ICT b. Design Thinking: Ideation


Leader 6. Case: Apple Inc. Design Thinking and

Innovation at Apple

9:30 9:45 Break


1. Topic: New Business Model Innovation C. 2. Case: None. 3. Activity: Syndicate Team Breakout Practice

Session

11:15 - 12.45 Session 3 (BSG)

1. Topic:Team Presentation of New Business Model Innovation C

2. Activity: Class Discussion.


Wed 24 Sept 2013

Mid Semester Test

Course Code MM5026

Credit Hours 2 SKS

ENTREE


Day 4: Wed 17 Sept 2014

Entrepreneurship Tool and Methodologies

08:00 09;30 Session 1 (BSG)

1. Topic: The Entrepreneurs Tool & Methodologies

2. Issues covered: a. The Art of Start b. The Business Acumen c. The Business Model Development d. Design Thinking: Implementation


Leader 5. Case: P&G Innovation Culture

9:30 9:45 Break


1. Topic: Customer Centered Marketing Innovation D

2. Case: None. 3. Activity: Syndicate Team Breakout Practice

Session

11:15 - 12.45 Session 3 (BSG)

1. Topic :Team Presentation of Customer Centered Innovation D

2. Activity: Class Discussion. 3. Preparing for the New Business Development

Game


Course Code MM5026

Credit Hours 2 SKS

ENTREE


Day 5: Wed 1 Oct 2014

New Business Development Game (four sessions )

08:00 09;30 1. Session 1 (BSG)

2. Topic: Quarter One 3. Issues covered:

a. New Business Development Game 4. Reading: Game Manual 5. Activity: Each Team to work as a Business

Company to make decisions on Product, Marketing, Sales, Operations, Human Capital and Finance which need to be summited after each Quarter to the Web.

6. After 20 30 minutes the Web will provide feedback of each teams position in the market.

7. Team will analyze and prepare decision for the next quarter

9:30 9:45 Break


1. Topic: Quarter 2 2. Ditto Quarter 1

11:15 - 12.45 Session 3 (BSG)


13:45 - 15.15

Session 4 (BSG)

1. Topic: Quarter 4 2. Ditto Quarter 3 3. Class Discussion, prepare for next week


Course Code MM5026

Credit Hours 2 SKS

ENTREE


Day 6: Wed 8 Oct 2014

New Business Development Game (four sessions )

08:00 09;30 8. Session 1 (BSG)

9. Team first four quarter Presentation and apply funding from Venture Capital

10. Topic: Quarter Five 11. Issues covered:

a. New Business Development Game 12. Reading: Game Manual 13. Activity: Each Team to work as a Business

Company to make decisions on Product, Marketing, Sales, Operations, Human Capital and Finance which need to be summited after each Quarter to the Web.

14. After 20 30 minutes the Web will provide feedback of each teams position in the market.

15. Team will analyze and prepare decision for the next quarter

9:30 9:45 Break



11:15 - 12.45 Session 3 (BSG)


13:45 - 15.15

Session 4 (BSG)

4. Topic: Quarter 8 Final 5. Ditto Quarter 6 6. Class Discussion, prepare for next week

Wed 15 Oct 2014

Final Test

syllabus_et5_mm5026_management of innovation technology and entrepreneurship

Documents

innovation leaders

mgt of innovation

management of innovation

past leaders

rapid changing technology

tech entrepreneurship

entrepreneurship entre

different type of leaders