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Industry Analysis - Desk Research

Syllabus:of 

1 Industry Analysis – the Basics:

•  Nature of the Industry, Players in the industry.

•  Nature of competition from an economist’s perspective.

• Market shares of top 3 & bottom 3 players.

• Possible lassification of players into !eaders, hallen"ers, #ollo$ers, Nichers.

• Positionin" & %ifferentiation strate"ies of key players. randin" strate"ies. Pricin"

Policies, arteli'ation if any and comments thereon.

• apacity analysis ( total capacity of the industry and break up capacity amon"st key

 players, planned future capacity additions.

•

)eo"raphical spread of plants*facilities* capacities +%omestics as $ell as )lobal.• %emand -upply balance in the industry, ey factors affectin" demand.

• ey supply side constraints.

• Professional /rade bodies of the Industry.

• usiness #unctions carried out 0nline by the key players. 0nline presence.

Promoters & Management thos:

• ack"round of promoter "roups of top 3 and bottom 3 players in the industry.

• Mana"ement ethos and philosophy.

• rief profiles of M%s, 20s, and key top mana"ement personnel $ith their career 

hi"hli"hts.• %etailed profile of one distin"uished top mana"ement personnel each from any t$o

 players in the Industry.

• - policy.

• orporate )overnance Initiatives.

• Initiatives to$ards social inclusion.

• Initiatives to$ards environment conservation.

3 !ternal n"ironments:

• ontrollin" ministry and * or re"ulator if any for the Industry

• e"ulatory actions a"ainst the players for e.". 4ction by -2I, ompetition

• ommission of India, M/P ommission, etc. a"ainst irre"ularities, le"al violations if 

any.

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• e"ulatory Policies at the state, national and "lobal level and their impact on the industry

as a $hole $ith analysis of impact on top 3 players.

• ey National and )lobal issues affectin" the industry.

• ey initiatives by the )overnment to promote the industry.

•

2nvironmental issues.5 #inancials:

• Profitability, evenues, Mar"ins of top 3 & bottom 3 players over the last 3 years and

trends*chan"es therein.

• -ick players if any and their turnaround strate"ies, if any.

• ey factors contributin" to costs.

• atio analysis of financial data for last 3 years for top 6 and bottom 6 companies in the

industry.

6 Recent De"elo$ments:

• Impact of key relevant provisions of the latest #iscal policy on the industry and various

 players therein.

• 4nalysis of ey relevant provisions of latest 27im Policy in case of industries that are

focused on )lobal Markets for e7ports or industries that have si"nificant import

components.

• ey 4lliances in the past 6 years and their performance & impact on other players in the

industry.

•

Mer"ers & 4c8uisitions, if any.• /echnolo"ical developments.

• !abor unrest if any (reasons thereof and impact on the particular player and the industry

as a $hole.

• 2mer"in" first "eneration entrepreneurs, if any, in the industry.

• orporate $ars & feuds in the industry, if any.

%ote:

/he evaluation shall be based on the follo$in" criteria9

Re$ort – ' Marks

Presentation – () Marks

*uestion & Ans+er – () Marks