syntracx location-based services
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A product line of syntecX
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SyntracXis an end-to-end LBS Solution and Platform
SyntecX’s flagship product
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SyntecX issynergy of technologies
• A leading IT and Engineering Company established in 2005
• Offers specialized products for Telecom and Enterprise segments
• The largest LBS operator in the region with 100% market share in Pakistan.
• A rich clientele including Etisalat, Telenor, Orascom and Warid Telecom
• A team of highly skilled individuals with a collective experience of 120+ years
A little about us… “SyntecX”
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Our notable Telecom Products and Services
SyntracX LBSEnd-to-End Location Based Service platform and suite of LBS applications
Centurion SMS GatewayCenturion is a telecom grade SMS & MMS Gateway and Content Delivery Solution
Calyph SDPCalyph is a next generation Service Delivery Platform, that provides ease to deploy complex service creation environment in minimal timeframes.
Qasyd USSD GatewayAn interactive, real-time session experience and convenience to end users.
Mursyl SMSCMursyl Short Message Service Centre is a high performance and feature-packed SMSC complimented with a suite of innovative applications
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Industries we serve
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Our Partners and Clients
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LBS; not an essential for the future
IT IS THE FUTURE
Enough about us…lets talk LBS
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Numbers say it all:– $10 billion in revenue expected by 2014
– 50% of this revenue to be from Location Based Advertising.
– Global LBS awareness has increased 450%+ from last year
– Adults aged 25-34 are frequent users of location services,
with 22 percent using them at least once a week.
Why is location the future?
Sources: Mobile Marketing Association (MMA), SNL and Forrester Research
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Incremental Growth…. Still growing!
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Food for thought:
Imagine the scale of what LBS can do for you
Why is location the future?
• Customer profiling based on frequent locations
• Targeted advertising.
• Find places / people / services on the go
• Track almost anything, assets, fleet of vehicles, family members.
• Social networking with location updates… priceless!
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Back to SyntracX
What is SyntracX to a Telecom Operator?
• It’s the ONLY end-to-end LBS Solution and Platform in the region
• It enables your customers with the power of location
• Unlike other VAS; LBS generates steady revenues
• It can be bound to other VAS; and increase their usage
• It’s a sticky VAS
• No significant OPEX
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What is SyntracX to a Business?
• A ridiculously low cost Tracking Solution for Assets/Fleet
• Know where your employees are
• Get daily tracking reports
• Focused Mobile Advertising (Think profiling based on location)
• No significant OPEX
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What is SyntracX to a Consumer?
• Track your Friends and Family members (with consent…ofcourse!)
• Get alerts when you friends are near you
• Get alerts when you reach somewhere (Geo-Fencing)
• Games / Quizzes / Social Networking Sign ins
• The Fun Factor is great!
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How do you get a location?
GPS & AGPS• Very precise, satellite dependant
• Requires extra hardware and software with handset
• High power consumption on mobile device
• Still Expensive
• Requires internet data on many devices
• Questionable awareness levels: GPS vs SMS
A quick “How it works”
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Network based location• Also known as a ‘Poorman’s GPS’
• As accurate as upto 50m achieved in urban areas*
(Yes, Not as accurate as GPS, But…)
• Works with as little as a phone capable of sending SMS on a GSM network
• No special hardware required
• Extremely low cost
• Being less ‘Techy’, Consumer reach is way higher than GPS
A quick “How it works”
* when used with triangulation.
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But how does it really work
Lets look at a simple example
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How it works – a graphic explanation
A person wants to find out where his friend is?
So he sends an SMS to XYZ shortcode:
Find +92-333-123456
His friend, gets a consent request SMS, which he can accept or reject by replying to the same SMS
So he sends YES to XYZ shortcode
BAM! The person gets a message back with the current location of his friend
…and it costs him peanuts
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There are many ways location can be utilized in our businesses and daily life
SyntracX; hosts a LARGE suite of applications
The show doesn’t stop there….
Did you knowSyntracX is the only LBS platform in the region, which has the largest number of applications in its suite
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Like the earlier example
This application lets you find locations of people you know
Find someone! Application Name: iFind
Category: Personal Application
Good For: Personal Use
Do you want to share your location with (MSISDN)
Reply
1.Yes 2.No
Current location of +923xxxxxxxx is South West of Naz Market, Islamabad
Find +923xxxxxxxx
1 2 3
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This application lets you
Know when your friends are near you
Socialize! Application Name: @Buddy
Category: Personal Application
Good For: Personal Use
Following Buddies are near you
+923xxxxxxxxxx+923xxxxxxxxxx
Following Buddies are near you
+923xxxxxxxxxx+923xxxxxxxxxx
1 2
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This application lets you
Know places of interest near you
Whats near you? Application Name: NearMe
Category: Personal Application
Good For: Personal, Traveling
ATMs near you. Reply with 1-10 for details
1- StanChart bank2- City Bank
Choose a categoryReplay with 1-10
1- Attractions2- ATMs
3- Fuel Stations
1 2
StandChart Bank12-Walker Avenue
Near Shell FuelStation
1
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This application lets you
Know where you are
Are you lost? Application Name: iAmWhere?
Category: Personal Application
Good For: Personal, Traveling
Your current location is:
Central Park, NY, Newyork
iAmWhere
1 2
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This application lets you
Know where your sales team is and how well they are performing
Want to Increase sales? Application Name: iSalesFox
Category: Corporate Application
Good For: SMB, Large Businesses
Choose a categoryReplay with 1-10
1- Attractions2- ATMs
3- Fuel Stations
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This application lets you
Know what products are selling where and lets you optimize
your sales strategy
Increase sales even more… Application Name: inventory
Category: Corporate Application
Good For: SMB, Large Businesses
Choose a categoryReplay with 1-10
1- Attractions2- ATMs
3- Fuel Stations
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Who’s using this?
More than 5000 organizations are currently utilizing services based on
SyntracX
Reaching more than 100 millionsubscribers in the region
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SyntracX Positioning Platform (GAEA)
Inside the box
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State-of-the-art GMLC/SMLC complying with international industry standards
• Location Mediation
• Supports CAMEL Phase 2 and 3
• MLP 3.0 complaint
• Modular Approach to connect with Positioning middleware
• Performance capacity is about 40 - 50 TPS per link to STP
Inside the box
SyntracX Finder (GMLC)
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The architecture
A typical deployment of SyntracX is shown in this illustration
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Week 1 2 3 4 5 6 7
Hardware and GMLC deployment
Call Flows and LA definition with MNOCall Flows implementation and customization
LS configuration with MNO STP
LA configuration and testing
End-to-end testing before going live
OVERALL PROGRESS
Deployment Timeframes
A timeline of a typical deployment of SyntracX
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We support you all the way
SyntracX is backed by online administration panels, support systems and a support team of highly dedicated individuals
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We’d love to have your feedback
Our support team will answer all your questions promptly
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For information and queries please feel free to contact us. Our representative will get back to you soon.
Head Office658, Street 75, Sector I-8/3, Islamabad 44000, Pakistan. Tel: +92 51 49 000 98-99 Fax: +92 51 49 000 97
Overseas OfficeBlk 467 Hougang Ave 8, 06-1512, Singapore 530467Tel: +65 9187 5916
General Information: [email protected]: [email protected] Support: [email protected]