system thinking
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System Thinking
Subhash Chandra GuptaNational Institute of Design
Aim- Identify different issues and understand how system works.
Methodology - Identify product and study in details about it
from what, how & why perspective to know the best insight.
Faculty-Dinesh Korjan
Every problem, however small or big, can be handled through System Thinking. It serves as a tool to approach a problem and bring about a change in the system by arriving at a solution. But there is no fixed formula to look at a problem and System thinking allows you to adapt your ways of approaching. A system is made up of small and big components and every component will have different issues at different levels. As nothing works in isolation, each of these elements are depended on the other to deliver optimum output and functioning. According to System Thinking, small change made at the right point can bring about a major change in the structure and thus, in the entire environment and society.
Why do we need system?
School Education Programme
Identify one component to solve the whole problem
1st Assignment
brainstorming
Understanding leverage points
2nd Assignment
Issues with keyring
LoosingHeavyDiscomfortIdentificationInsertion of keyringsDamage to clothes
Design a keyring
Concepts
Structure helps us understand complex situation very clearly. Often problem solvers cannot visualize a situation well. A clear recognition of a complex situation increases efficiency of Problem Solving. With this one can find out loop holes easily and also know where one needs to push to get the work done better. An unorganized body of elements might not function to its optimum efficiency levels while if organized into a well defined structure with a certain work-flow, it might prove to work much better. Having an understanding of structures in a system increases the efficiency of work, saves time, money and efforts and helps in making a better
Why do we need Structures?
Studing auto walas at Gandhinagar
Understanding structure its solution and alternatives
3rd Assignment
Class Discussion
Implementing some ideas in class
To me growth of anything comes with a cost as they say “no gain without pain”. Take any case such as over production of food grains, vegetables, milk, raw material ; the l ist isendless but we hardly care about the cost of the growth. What kind of artificial mineral is being used to i n c r e a s e f o o d p r o d u c t i o n , w h i c h k i n d o f i n j e c t i o n i s i n j e c t e d i n t o vegetables to make it ripe in a day to get ready for market next day, how many hormones in a day, are g i ven to bu f fa loes to ex t rac t more m i l k? Growth i s no t good o r bad .It is when growth exceeds that need; than it becomes a problem.
When is growth unhealthy?
4th Assignment
Purpose
Product profile
Intoducing a new way of increasing sales of Coconut water as a commercial beverage.
CoCo’U....... Main Ingredients: Coconut waterIs a 100% natural and nutritious fruit juice to refresh and give all the benefits of a healthybody and mind. Brand communication: CoCo’ U to suggest the nature of the drink and canalso mean a healthier alternative to artificial beverages like coke etc.
rdIndia 3 largest Coconut Producing Country
Area ------------- 1.78 Million hectorsWhich Grows --- 7562 Million Coconut Every Year
Existing Scenario
Health benefits and Energy
Local Street SellerRegion BoundNo Popular Brands
Availability
Supply strategy
Targeting........
HospitalsAll PharmaceuticalsSchool and college canteenCorporateAirports, Railway StationsAirlinesLocal VendorsHotels
Consumer Segment
SportsmanPatientsTravelersHealth Conscious WomenCorporateSchoolsYouth
Strategies
DistributionMarketing Nutrition profilesTarget consumers
Pricing Branding
Daily Supply Strategy
Via News Paper VendorVegetable Vendor
Employment opportunity
Co-operative model
Source
Collection center
v
vv
v
v
v v
Transportation ShopsConsumer
Loading
Fastrack
PVR Cinemas
Airtel
HolidayInn
DLF League
Coconut water (Daab)
CouponBrand promotion
Customer
CoCo U
Revenue Model
CoCo fit
Customer Experience
MAKING WORLD A BETTER PLACEIN
5th Assignment
24Hours
Happy Feet
Your feet are under tremendous pressure throughout the day and carry the entire load of your body, therefore it becomes all the more important
to take care of your feet.
Why do so many people need Feet Massage?
In a world where all we do is stand, run, walk and lift-our feet support us the entire way. While being stifled in shoes and socks all day, they have restricted circulation and air contact.
Benefits of Feet Massage
Improved Circulation and toxin removal
Stimulated lymphatic drainage and immune system boost
Reduced Stiffness and improved flexibility
Accelerated Physical Healing
Stress Relief and rejuvenation
Improved Sleep
How it works
Stress at workHectic ScheduleLoud noiseFull of dust/pollution
A surprise awaits you
Pot full of fragrant flowers & relaxant aromatic oils to ease your feet
Why happy foot
A surprise gift to a friendWarm welcome to guestsGesture of care to family
Spreading care
Return the favour by doing it to others
Happy feet
ExperienceOnce
T a k oh n y u