systematic marketing (draft)
DESCRIPTION
Initial draft of three slides, more to come but the first content slide should be useful immediately.TRANSCRIPT
Systematic MarketingFor Earning Outcomes
Jeff McNeillUniversity of Hawaii at Manoa
2007
Jeff McNeill © 2007 Some Rights Reserved. This work licensed Creative Commons Attribution 3.0
Systematic Marketing
Analysis
Planning
Data Collection
Design
Production
Release
Feedback Preparation
TranslationTesting
Iterative sub-cycles
Iterative sub-cycles
Environmental scanning
Plan-selected methods
Concepts• Longtail• Environmental scanning
– Feedback
• Crowdsourcing– Self-organization, pro-am,
simple tools
• Social media– Communities which have
conversations and collaborations around content they care about
• Network effects
• Transparency• Loss of control• Engage a community
around your content• Gaming• Virtual
worlds/Metaverse• Augmented
reality/Ubicomp• Pulsing behavior