t he k ing & u ncle s am linkbuilding for your wordpress website
TRANSCRIPT
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THE KING & UNCLE SAMlinkbuilding for your WordPress website
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DIFFERENT WEBSITES: DIFFERENT STRATEGIES
Uncle Sam’s More of the King
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WE’RE #4?!
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ALL WEBSITES NEED LINKBUILDING
Links are a vote of confidence for search
engines.
Links can send traffic.
Links can increase authority.
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EVERYTHING SHOULD BE AS SIMPLE AS POSSIBLE, BUT NO SIMPLER. -EINSTEIN
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THE BASIC PROCESS IS THE SAME…
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WORDPRESS OFFERS ADVANTAGES.
Content is king, and WP is all about content.
Settings make some things easy.
Plugins give more control.
Widgets give more options.
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CONTENT IS KINGDifferent websites… different strategies
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REGULAR, QUALITY BLOGGING
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HIGHLY TARGETED ARTICLE
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USE YOUR SETTINGS
Use Permalinks settings to create easy URLs.
Allow trackbacks and pingbacks.
Check your privacy settings.
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PLUGINS GIVE YOU MORE CONTROL…
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…AND CAN SAVE TIME…
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…BUT THEY’RE NOT MAGIC
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“LINKBUILDING” PLUGINS ARE FOR INTERNAL LINKS
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THERE ARE LOTS OF OPTIONS…
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INTERNAL LINKING PLUGINS
NRelate Broken Link Checker Internal Link Builder Linkbox Inserter (Ultimate SEO) Related Content by Wordnik
(…still not magic)
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ENCOURAGE SHARING
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INTEGRATE SOCIAL MEDIA FOR NATURAL LINKS
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DON’T FORGET THE WIDGETS
Create category feeds with a text.
Use a blogroll. Others may reciprocate.
Use social media widgets.
Create custom text widgets.
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REMEMBER WHEN YOU POST…
Use Title Edit if you need to improve your
title.
“Link to existing content” for fast internal
links.
Use Categories and Tags.
Send trackbacks and pingbacks.