Executive SummaryDRAFT for Marvin’s review.

Presented To: Gigi Giannoni, Gables Residential

Presented By: Jim Grady, Tag-IT, LLC

www.mytagit.net, jamesdgrady@gmail.com, 678-918-4538

Date: Friday, April 10, 2015

Current tenants can be some of the best salespeople.

HIGH COSTS…each vacant unit can cost the apartment owner from $1,500 to $5,000 per month, according to the website

Multifamily Executive. Portfolio-wide this cost can add up to thousands, even millions of dollars each month. Using the Tag-IT app

(TI), current tenants are provided powerful incentives to renew and refer their friends and family.

TURNOVER – rates are above 50%!

THE BIG IDEATag-IT (TI) is a ‘frequent flyer program’ for current tenants that helps market apartment properties.

Big DataKnowing more/predicting outcomes.Managers/owners can learn much more about their tenants and be in a better position to predict outcomes. Big data, data mining and predictive analytics can be very useful tools to decrease turnover and increase occupancy rates.

Reward BehaviorIncentivize Desired Behavior.

Tenants want to know that their efforts to help make a difference. TI allows management to directly reward a tenant’s positive behavior.

Lots of NoiseProspects Forget Quickly.Life is too busy for management to rely on just paid advertising to drive traffic. Prospective tenants can be greatly influenced by their friend/family’s posts on social media, review sites, email, etc.

Convenience WinsMake It Easy to ParticipateCompanies like Amazon understand how important convenience is to people today. TI makes it super easy for tenants to win by helping management market properties.

HOW tenants get rewarded (1 of 2)Tenants can accumulate points in a variety of ways.

Social Media – Liking.Liking your pages.

Tenants get points for liking any and all social media pages created by the property.

Social Media – Sharing.Sharing your content.

Management determines which content is ‘reward eligible’. Tenants earn points for sharing with their friends/family.

Posting Comments.Posting comments on review sites.Points are awarded when tenants post reviews on review websites.

Completing Survey.Giving substantive feedback.

Surveys can help management identify areas of improvement and facilitate communication with tenants. Tenants can be given reward points for their participation.

Installing The App.Installing the app gets rewarded.Installing and using the Tag-IT app generates points for the tenant. The tenant is also awarded points when their friends/family install and use the app.

Building Community.Tenant volunteers time.When a tenant volunteers their time to build community at the property (running a kids club, teaching a skills class, welcoming/social committee, etc.) management can award them points.

HOW tenants get rewarded (2 of 2)Tenants can accumulate points in a variety of ways.

Other.Reward the behavior you seek.The list of possibilities for using points to reward behavior and build brand loyalty is virtually unlimited. Examples – successful inspection, no complaints from neighbors, put bumper sticker on vehicle, sit on tenant advisory committee, etc.

Shopping For Apartment.Friend/Family uses app to shop.The app makes it easy to get further information about a property even while driving by. Any time a friend/family (prospective tenant) uses the app to get further information about a property, the tenant is awarded points.

Visiting Leasing Office.Friend/Family visits leasing office.

When a friend/family member actually visits the leasing office for more information/tour, the tenant can be awarded points.

Signing New Lease.Friend/Family signs new lease.When a friend/family member signs a new lease (also, when they renew), the tenant is awarded points.

Renewing Lease.Tenant renews lease.

Paying Rent On-Time.Tenant pays rent on-time.Each time the tenant pays their rent on-time, they are awarded points. The longer the streak of on-time payments, the greater the reward.

When the current tenant renews their lease or moves to another property in the same company, they receive points. This encourages brand loyalty.

REWARDS what kind of rewards?

PHOTOPHOTO

‘GIANT’ Awards

• BIG prizes – not points-based.• Awarded – not rewarded.• Company-Wide – combined.• Tag-IT – combined customers.• Social Media – great value.

PHOTOPHOTO

Cost Rewards

• Catalog – merchandise/travel. • Gift Cards – many brands.• Amenities – not planned.• Discount – discounted rent.

PHOTOPHOTO

No/Low Cost

Rewards • ‘Thank You’ – know who.• ‘Party’– party at the property.• Discounts – at local merchants.• Late Rent –without penalty.• Insufficient-funds pass.• No rent increase.• Amenities – priority upgrades.• VIP Parking – assigned spot.• Deposit – returned.• Lease Equity - % given.

TI allows virtually any type of reward, including ‘GIANT’ Awards!

FOCUS on your best tenants. (1 of 2)Make sure that your BEST tenants know you care.

The Leaders.Their friends look to them.These people not only have many friends, they have great influence over their friends. What they say matters and people are paying attention. Get them on your team.

The Workers.Building community takes work.

These are the folks that take pride in their surroundings. They want to be part of the community and are willing to volunteer their time/energy to make it a better place. Make sure that they feel valued and appreciated.

Mr. On-Time.They do what they say…very time.It is a matter of personal pride. These people are on-time, they pay on-time, they do what they say. Letting them know that it is very much appreciated and recognized is important.

The Opinionated.People are thinking something.When people share their thoughts, they want to feel that their opinions matter. Time is precious and thinking is hard work. Let them know upfront that you value that feedback by rewarding the effort – regardless if the feedback is positive or negative. Filling out surveys and getting this information is vital to continued success.

The Well Connected.She can reach people you can’t.If these people live at your property, you want them saying good things about it…period. They can have thousands of friends on Facebook and each of their friends have friends and so on. The math gets crazy in a hurry…incent them to help you.

The Critiquer.Putting their opinions on the Internet..

These are the people that fill the Internet review sites with comments about all kinds of things that they use. You want to know what they are saying and build the relationship.

FOCUS on your best tenants. (2 of 2)Make sure that your BEST tenants know you care.

The Curious.Rewarding the curious.

If prospective tenants become interested in your property and come by for a visit, why not reward their efforts and show that you appreciate their time.

Nice Guys/Gals.Nice people make great neighbors!

These are the people who always have a kind word to say. They are pleasant to be around. They are really good neighbors. Keeping them at your property is one of best things you can do to keep your other tenants happy.

The Organizer.They are always getting people together.Some people are really good at organizing things. They like doing fun things with their neighbors and if encouraged, they can add new ideas to the social calendar of your tenants.

The Contented.Don’t take them for granted.In the rush to get new tenants, it is easy to overlook the people that quietly just keep paying, keep renewing, keep being ideal tenants.

Others.People want to feel appreciated.Everyone is different but everyone wants to feel appreciated. Spending time and other resources on appreciating tenants is a great investment in making sure that they remain happy and refer others.

Even the toughest person needs a little Love. Reaching out to a tenant who needs a boost and rewarding them is all that is needed.

The Needy.A little Love is needed.

ONLINE WORLD - your tenants live there.The online world has exploded with content and your prospective tenants can be found there.

OVERViewTag-it (TI) is a really cool and simple way to let tenants receive reward points for their behavior.

TI makes it super easy to engage current tenants in the marketing efforts thus reducing turnover and vacancies. Tenants and prospective tenants will use TI because it is fun and allows them to redeem their points for desirable rewards.

HOW does It Work?

Step

2: T

enan

t get

s ap

p

Install TI App - simple to

understand, zero learning

curve.

Earn Rewards - management

identifies ways that tenants

can assist in the marketing

efforts – these are easy to find

in the TI app.

Results Delivered - each time

a tenant takes action, they can

see their reward points grow.

This can be very motivating.

Management can also

personally ‘thank’ tenants that

are participating in the effort.

Step

1: M

anag

emen

t set

s up

acc

t Set Up TI Account -

establishing account only takes

minutes. Fun, easy-to-

understand.

Mobile App - each person on

the apartment management

team installs the TI mobile app

for management. Making it

easy to award points to any

resident at any time.

Step

3: M

anag

emen

t pro

mot

es

TI

Promotion – management

makes sure that all tenants

know about the TI app and its

purpose.

Recognition – management

must recognize the success

tenants are having with the TI

app and encourage all tenants

to accumulate reward points.

Tag-It is simple & easy-to-use for the tenant and the apartment staff!

MARKETING using Tag-IT.Successful businesses know that they must capture customer interest as early as possible.

In marketing any business, there are four basic steps:

1. IMPRESSIONS – You have to continuously generate favorable impressions on your audience, while keeping costs low for each impression. It is vital that you capture your potential customer’s initial interest at the moment they are thinking about your product or service. Otherwise, you become lost in the shuffle of life and have no way to further the relationship.

2. AWARENESS – The impressions generated in step #1 above will create awareness in the mind of your target audience and when pared with the right technology to capture and cultivate the interest, you can turn these people into customers. Due to the high ‘noise levels’ in many people’s lives, many impressions are needed to ‘break though the noise of life’.

3. ENGAGEMENT – Assuming that your business story is compelling and you provide the right tools to capture interest, you will see an ever-increasing audience building for your product or service. At this stage, your audience is actively listening to what actions you want them to take.

4. ACTION – At this point, your audience is ready to take the desired action that you had in mind – buying your product or service, making donations, volunteering, etc. In addition, if your audience gets to the action stage, they are likely to introduce others to your business. Now you are seeing a ‘multiplier effect’ on all of your efforts with your customer’s help by introducing others to your business.

HOW management can use Tag-IT.

TI works as follows:• Automated – many rewards can be automated – such as

paying rent on-time, sharing content on social media, etc.• Discretionary – management can use the app to reward other

behavior.

Having the app available at all times, presents awesome opportunities to reward tenants!

WHY NOW? technology is very robust.• Smartphones – 2/3 of Americans have a smartphone. Expected 183M smart

phones U.S. by 2015/220M by 2018. Phones are fast, capable hand-held computers.

iPhone 6 sold >100M in 2014.

• Mobile Networks – LTE networks fast and coverage is good. Speeds increasing to

100mbps with LTE-Advanced (5G).

• GPS – Accurate today and improving GPS modernization plan (L1 C/A, L2C, L5 &

L1C) – bringing signals together to greatly improve every facet of GPS civil use. Total

of 24 GPS satellites in orbit. OBD devices & mobile apps for vehicle location tracking.

• Voice Recognition – Google, Apple and Microsoft all have voice recognition

embedded in their mobile devices. Third-parties are offering independent solutions.

Technology is developing rapidly and a preferred input method by many people.

• Big Data – Today, successful companies are using big data, data mining and

predictive analytics to learn who their most successful customers are and to predict

outcomes. This trend is only growing stronger as more companies see its value.

• Content – Rich content available on the Internet – Google Now cards, Yelp!,

urbanspoon, OpenTable, TripAdvisor, BBBOnline, Youtube, Google Earth, Active,

StubHub, AngiesList, local newspaper reviews, Facebook (other social), etc.

HOW customers make decisions today.Tag-IT makes it very easy to get this information:

• Company Published – mainly the company’s website URL.

• Basic Info – what information Google (or Bing) has on the company and/or service. This would include Google Now cards, Google Earth, etc.

• Social Media – we are very influenced by what our friends are saying about a product or service.

• Professional Reviews– if from a trusted source, these can be very helpful & influential in making a purchasing decision.

• Individual Reviews –more easily be ‘gamed’ than our reviews from friends on social media, we are very interested in other’s opinions.

• Other – this would include Youtube, etc.

WHAT does Tag-IT cost?

PricingTenants – FREE (makes them reward points).

Apartment Managers/Owners – $89/month or $890/year (per 200

units) or $0.37/month per unit (paid annually).

Tag-It is FREE for tenants & charges apartment owners.

Contact Information:

Presented By: Jim Grady, Tag-IT, LLC

www.mytagit.net, jamesdgrady@gmail.com, 678-918-4538

HOW BIG is the opportunity?Apartments are a very attractive market:Turnover and occupancy rates are real issues that cost money.

Keeping good tenants is very important. Referrals are important.

Potential Customers #

Apartments Buildings (U.S. only) 600k

Units owned by top 50 owners 2.79M

% of people who rent 35%

Households who rent 43M

% People who rent <40 yrs. old 25%

People who rent <40 yrs. old 78M

TEAM who are we?Strong Team is in place (key employees, investors & advisors)

• James D. Grady (“Jim”) – Founder & CEO, started working on GiFTgive late 2011, (over 30 years of software experience), GE, Xerox, D&B Software, founder of four software startups (1 died, 1 sold, 2 still running), most recent company WuliWeb, sold to AirClic (company started by CEO of American Express Harvey Golub), funded by TIE founder Suhas Patil & Home Depot founder Arthur Blank, Wharton MBA.

NEXT STEPS to achieve success.

Steps to Success1.Company Formation – We will put together a small team

focused on quickly releasing an MVP.

2.Funding – We will need seed funding to develop the MVP & get

to market.

3.Alpha – Marketing will only be done to test the MVP – mainly

via personal contacts.

4.Beta – Beta will begin once we are comfortable with our market

and what we are building.

5.Release – Rollout the product.

6.Marketing/Sales – We will use low-cost marketing methods

(social, PR, blogs, etc.), viral marketing and strategic

relationships.

Initial funding to build the MVP (prototype) & start engaging/testing the market.