Why you should be using aTag Management System

About @analyticsninjaLoves working with fun businesses

Goals of this presentation

• Discuss the benefits of Tag Management Systems

• Provide a general overview and training for how to use Google Tag Manager

• Tactical implementation example

THANK YOU

Many different TMS options

http://juliencoquet.com/en/2014/01/22/tag-management-miracle-cure/

Use Case: Teams in US West Coast, Europe, Australia, Israel

Manage Permissions

Track Changes

Preview and Debug mode

Preview and Debug mode

Basic Intro to GTM

• Tags pixels or javascript• Rules cause tags to fire– URLs / hostnames / referrers– Values or Conditions present in Macro

• Macros values• Events trigger rules to execute if conditions

are not already present to fire tag when GTM loads.

Rules

Rules

Rules

Rules

Sample Universal Analytics Tags

Sample Universal Analytics Macros

Sample Universal Analytics Macros

Inside the Universal Analytics Tag

Quickly extend GA implementation

Adwords RLSA

Surprise Client with Reason to Personalize

Surprise Client with Reason to Personalize

http://www.simoahava.com/web-development/universal-analytics-

weather-custom-dimension/

Data Layer

Smart Data Layer => Smart Decisions

Smart Data Layer => Smart Decisions

Smart Data Layer => Smart Decisions

Course Technology > Course Name

Smart Data Layer => Smart Decisions