R i e s l i n g W e e kTa i wa n 2 0 2 0

C A M PA I G N 2020 AT A G L A N C E

MINI W E B S I T E

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Create a m i n i webs i te

w h i c h conta ins t h e

informat ion of t h e R ie s l in g

week, R ie s l in g as g r a p e

variety, related events,

part ic ipant restaurants’

informat ion a n d their

spec ia l offer.

R I E S L I N G W E E K

1

O r ga n i z i n g t h e R ies l ing

w e e k f r o m t h e 16th to 26th

J u ly in Taipei. Recru i t 10-15

restaurants , w i n e b a rs

a n d 6 0 - 7 0 w i n e s h o p s to

join t h e p ro g ra m .

P R E S S L AU N C H I N G

E V E N T

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O n t h e 15th July, w e invite

20-25 w i n e K O L a n d

fo o die s to a cockta i l a n d

share t h e n e w s with t h e m .

Wo r k with different onl ine

p lat forms a n d KO L s to

p ro m o te t h e event.

O N L I N E A D V E R T IS ING

4 2D A Y S

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F r o m t h e 15th J u n e to 28th July. We wo r k

w i th 4 websites, W i n e & Taste, W i n e o n

Table, P 9 . c o m a n d U n i te d Dai ly N e w s to

p ro m o te t h e event b y p u b l i s h i n g articles

o n their webs ites a n d Fa c e b o o k p a ge ,

s e n d i n g newsletters to their m e m b e r s a n d

s e n d p u s h m e s s a g e to their L I N E @

subscribers. We also p l a n n e d to p ro m o te

t h e webs i te o n Fa c e b o o k a d ve r t i se m e nt

a n d G o o g l e a d w o rd s to target c o n s u m e r s

w h o are pass ionate a b o u t w i n e a n d

go u r met s .

R I E S L I N G W E E K - C O N C E P T S

C o n c e p t s

★ O r ga n i z i n g t h e R ies l ing w e e k to in c lu d e restaurants , w i n e b a rs a n d w i n e s h o p s in th e p r o g r a m to p ro m o te th e

idea of G e r m a n w i n e a “ m u st have” s u m m e r w i n e drink.

★ Part ic ipat ing s h o p s n e e d to prov ide a p ro m o t i o n p l a n or s p e c i a l m e n u d u r i n g R ies l ing We e k a n d c a n receive s o m e

point of sales mater ia ls to decorate their restaurant/ s h o p s a n d s o m e go o d i e s to g ive out to their clients. They c a n

also b e n e fi t f r o m t h e collective p ro m o t i o n of t h e event to increase t h e popular ity of their restaurant/ shops.

★ Coordinat ion with importers a n d distr ibutors w h i c h provide p ro m o t io n p la n s d u r i n g R ie s l ing We e k a n d pu b l i s h

their informat ion o n t h e m i n i website.

Deta i l s

★ D a t e a n d place: 18th to 26th J u l y in Taipei

★ N u m b e r of part ic ipate restaurant/ shops: 10-15 restaurant/bars a n d 6 0 - 7 0 w i n e s h o p s

★ O n l in e p ro m o t i o n time: 15th J u n e to 26th J u l y

★ M e t h o d s of promotion: 5 K O L articles promot ion, E m a i l i n g to T&S 2 0 0 0 professionals in d a ta b a s e

Wo r k with 4 websites, W i n e & Taste, W i n e o n Table, P 9 . c o m a n d U n i te d Dai ly N e w s to p ro m o te t h e event.

★ P O S M to create for partners’s decorat ion usage: tab le tent, l o g o stickers, ice b u c ke t

★ P O S M to create for c o n s u m e r goodies: cork screw, d ro p stop

★ P O S M to order f r o m DWI: poster, w iner y m a p , bott le tag , ice b a g , s p a r k l in g w i n e cork, w i n e coasters, p a p e r b a g ,

b ro c hure

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P O S M A T E R I A L

D e c o rat i o n for restaurant , w i n e bar, w i n e s h o p a n d p re s s c o nfe re n c e :

G o o d i e s for c o n s u m e r s :

ice b a g D r o p stopspark l ing w i n e cork cork screw

ice b u c ke t table tent p o ster bottle t a g W i n e coasterm a p b ro ch u resticker p a p e r b a g

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MINI W E B S I T E - www.rieslingweek.tw

L a n d i n g p a g e M a p

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M E D I A P A R T N E R S

W I N E O N TA B L ETa r ge t A u d i e n c e

★ 5 9 0 0 followers o n F B

★ 1200 subscr ibers of newsletter

★ 9 0 0 subscr ibers of L i n e @

★ G e n d e r : F e m a l e 59% , m a l e 41%

★ Majority age: 52% of c o n s u m e r b e t we e n 25-44 years old

★ Descr iption: Pe o p l e w h o are interested in w i n e a n d g o u r m et , a n d

o p e n to explore different type of cu is ines a n d wines; they enjoy

h i g h qual ity life a n d p u rs u e u n i q u e experience. Th e s e p e op le

usual ly h ave m o r e p u rc h a s i n g power.

https:/ www.wineontable.com.tw/

* W h at is L i n e @

It is a b u s in e s s a c c o u n t like t h e a c c o u n t o n Wechat .

C o n s u m e r s c a n join t h e a c c o u n t to receive p ro d u c t a n d

event information, order g o o d s a n d s e n d m e s s a g e s to t h e

shop.

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W I N E & TA S T E

Ta r ge t A u d i e n c e

★ 175,000 Monthly U n i q u e visit

★ 35749 followers o n F B

★ 75,000 subscr ibers of newsletter

★ 5,700 subscr ibers of L i n e @

★ 4 0 0 w i n e c l u b m e m b e r

★ G e n d e r : F e m a l e 43% , m a l e 57%

★ Majority age: 6 0 % of c o n s u m e r b e t we e n 25-50 years o ld

★ Descr iption: Pe o p l e w h o are interested in w i n e b u t aren’t expert in

wine. They rely o n media’s or kol’s r e c o m m e n d a t i o n b u t o p e n to try

n e w products . They prefer win e s w h i c h are g o o d value for m o n e y

b u t they are poss ib le to b e e d u c a te d to p u rc h a s e m e d i u m to h i g h

pr iced w i n e o n c e they k n o w m o r e a b o u t th e w i n e they buy.

https:/ www.winentaste.com/

M E D I A P A R T N E R

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P 9 .c o m .tw

Ta r ge t A u d i e n c e

★ 100,000 s u b s c r i b e d m e m b e r s

★ 62,600 p a g e s v iews / d ay

★ 25561 F B followers

★ 4 8 0 0 subscr ibers of L i n e @

★ G e n d e r : F e m a l e 28% , m a l e 72%

★ Majority age: 69% of c o n s u m e r b e t we e n 25-45 years old

★ Descr ipt ion: Pe o p l e w h o are interested in w i n e a n d spirits a n d

look in g for a g o o d deal online. They prefer win e s w h i c h are g o o d

value for m o n e y a n d poss ib le to a c c e p t to n e w products .

https:/ www.p9.com.tw/Index.aspx

U n i te d Dai ly n e w s

Ta r ge t A u d i e n c e

★ 1,270,000 Dai ly u n i q u e visit o n website

★ 50,000 subscr ibers m e m b e r

★ In average, p e op le s p e n t 14.7 m i n u t e s o n this a p p in e a c h visit

★ G e n d e r : F e m a l e 47% , m a l e 53%

★ Descr iption: O n th e l iv ing p age, it attracts p e o p le w h o are

interested in topics a b o u t g o o d l iv ing quality, latest op e n in g ,

restaurant, p lace to visit d u r i n g th e weeke n ds , w i n e a n d

gourmet...etc.

https:/ udn.com/news/index

C o n t a c t s :

G E T IN T O U C H !

W E B S I T Ewww.riesl ingweek.tw

C r y s t a l Ts a icrystal.tsai@terroirns.com

M a e l l e H u a n gmaelle.huang@terroirns.com

+886-2-27181481