take your event to the next level with poken
DESCRIPTION
TRANSCRIPT
ADDING SOCIAL MEDIA TO YOUR EVENT
Lausanne, February 2012
• GO GREEN
• SAVE MONEY
• INCREASE EFFICENCY
• ENHANCE EXPERIENCE
AGENDA WHO WE ARE
Company at a glance Satisfied customers
POKEN ENVIRONMENT
User Experience Touch it Get it Share it
VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun
HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities
ADVANTAGES
Go green Save money Increase efficiency Enhance experience Advantages
WHO WE ARE - COMPANY AT A GLANCE
Poken is the leading provider of touch-based solutions for events and location-based marketing campaigns.
• Founded in 2007 – 32 employees
• Acknowledged market leader in NFC touch-based solutions
• Experienced senior team
WHO WE ARE - SATISFIED CUSTOMERS
Sales in over 50 countries through 22 official resellers, creating hundreds of satisfied customers.
WHO WE ARE Company at a glance Satisfied customers
POKEN ENVIRONMENT
User Experience Touch it Get it Share it
VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun
HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities
ADVANTAGES
Go green Save money Increase efficiency Enhance experience Advantages
AGENDA
POKEN ENVIRONMENT – USER EXPERIENCE
TOUCH IT GET IT SHARE IT Digitally exchange contact details with other people, collect digital documents offline (PDFs, presentations, brochures, videos, demos, animations, links).
Plug your Poken in the USB slot, create an account on the memberHUB and synchronise your device to have access to all documents and contact details collected.
Collect your contacts and digital files on a timeline, download them on Outlook , Salesforce, or another format. Keep your profile updated with your social networks and share your experience with others.
Poken Member HUB
Provide your visitors with a sparkling networking experience.
Deliver digital contents in a selective way, rising interest and creating awareness.
The touch experience is new, intuitive and fun!
POKEN ENVIRONMENT – TOUCH IT
Create a branded post event experience: the log in and registration web page can be white labelled. The access to this page can be done by any other website.
Visitors profiles can be created before the event and userID and Password can be communicated by email. Visitors can also login with their Facebook account.
POKEN ENVIRONMENT – GET IT
Create a post event attraction on your customised Member Hub.
A large portfolio of tools is available for your visitors: integration with Facebook and LinkedIn, game mechanics, videos, image gallery, RSS feed, and many others.
Digital content is sharable!
POKEN ENVIRONMENT – SHARE IT
WHO WE ARE Company at a glance Satisfied customers
POKEN ENVIRONMENT
User Experience Touch it Get it Share it
VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun
HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities
ADVANTAGES
Go green Save money Increase efficiency Enhance experience Advantages
AGENDA
VALUE PROPOSITION – BRANDING
Associate your brand with innovation and cutting edge technology.
VALUE PROPOSITION – LEAD GENERATION
Generate high quality leads based on people’s real interests.
VALUE PROPOSITION – NETWORKING EFFICIENCY
Increase networking efficiency among participants at your events.
VALUE PROPOSITION – HAVE FUN
Create an interactive and fun experience for your guests. Make it even more challenging using game mechanics.
WHO WE ARE Company at a glance Satisfied customers
POKEN ENVIRONMENT
User Experience Touch it Get it Share it
VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun
HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities
ADVANTAGES
Go green Save money Increase efficiency Enhance experience Advantages
AGENDA
pokenSPARK standard
30+ designs: rockstar, panda, alien, geisha, etc. – neatly shipped in packs of 10.
pokenSPARK standard blank
Add custom printing or stickers of your brand. 8 colors available.
pokenSPARK billboard
Customized with square dome sticker.
pokenPULSE standard
Assembled 10-packs, black and white.
pokenPULSE customised
With brand-customized printing on the cap.
pokenTAGS
Stores up to 3000 contacts and it can be customized with your brand.
HOW IT WORKS – CHOSE YOUR DEVICES
Receptionists ask for name, provide the accreditation badge, and with a bar code scanner links a Poken to the guest profile.
On this operation, an email is sent to the guest with used ID, password and instructions. The Poken is now linked to his profile and ready to use!
Event Accreditation
Badge bar code
Guests are invited to register on a website created for the event.
reg
istra
tion
Registration in
Event DB
Synchronisation with Poken DB
at
the
en
tra
nc
e
HOW IT WORKS – BEFORE THE EVENT Option 1: BAR CODE SOLUTION
Guests are invited to register on a website created for the event.
reg
istra
tion
Registration in
Event DB
Synchronisation with Poken DB
at
the
en
tra
nc
e
Saverio Patimo
Password: poken
HOW IT WORKS – BEFORE THE EVENT Option 2: VIP SERVICE SOLUTION
Receptionists ask for name, find a pre-linked Poken and delivers it in a handsome box. The box brings name of the guest, UserID, Password and basic instructions on how to use it.
If your guest is not registered yet, can be quickly registered by a receptionist. UserID and Password are sent by email.
1. At the booth, participants are quickly registered by a hostess on a PC or an Adroid Tablet, who links a Poken to their profile and provides a short explanation on how to use it.
2. An email is sent to each participant with an user ID and a temporary Password, which can be changed on the first access to the Poken Social Network.
HOW IT WORKS – BEFORE THE EVENT Option 3: ON SITE SOLUTION
NO MORE WASTE OF PAPER
NO MORE BUSINESS CARDS
ENHANCED NETWORKING
HOW IT WORKS – AT THE EVENT
Attendees can exchange contact details by simply touching Pokens.
Attendees can collect digital files offline (presentations, brochures, videos etc) from pokenTAGS, which gathers their information, generating high quality leads.
COST SAVING DISTRIBUTION OF INFORMATION
OBJECT Press release
Product description
Product presentation
Videos / multimedia
Rendering 3D
Participants save their contacts and objects in their computer just by: - plugging their Poken into an USB slot
- login in the website of the event organiser
- synchronising their poken with the member hub
PEOPLE Contacts (downloadable on Outlook, Salesforce or others)
Social networks (more than 50)
Picture
Other information
Speakers and organisers profiles can be preloaded on the timeline before the event.
HOW IT WORKS – AFTER THE EVENT
HOW IT WORKS – CREATE OPPORTUNITIES
Register behaviour and preferences, keep in touch with contacts, make push propositions to enhance returning possibilities.
WHO WE ARE Company at a glance Satisfied customers
POKEN ENVIRONMENT
User Experience Touch it Get it Share it
VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun
HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities
ADVANTAGES
Go green Save money Increase efficiency Enhance experience Advantages
AGENDA
ADVANTAGES – GO GREEN
• Go paperless, reduce carbon footprint
• Create a positive image impact
• Stimulate smart consumption
ADVANTAGES – SAVE MONEY
• Eliminate printing costs
• Avoid expensive bar code scanners at your stand
• Optimise your event logistics
• No more waste management
• No need of other giveaways
ADVANTAGES – INCREASE EFFICIENCY
• Power your branding activities
• Increase opportunities: no time to speak? Enough time to touch
• Distribute sharable and portable contents
• Collect extremely qualified leads
• No more post event paper work
• Upload or modify documents last minute
• Don’t miss changes in your contacts profiles
• Enhance and multiply networking: Poken is an ice breaker!
• Provide a “fun” experience
• Change your brochure with rich multimedia content
• Don’t let your guest hold heavy loads of documents
• Easy to set up, scalable, customisable and measurable
ADVANTAGES – ENHANCE EXPERIENCE
GO GREEN
SAVE MONEY
INCREASE EFFICIENCY
ENHANCE EXPERIENCE
• Go paperless
• Create a positive image impact • Stimulate smart consumption
ORGANISER VISITORS
• Provide rich multimedia
• Easy to set up and to use
• Measurable
• Customisable
• Ice breaker
• No more “heavy” shows
• Enhance / multiply networking
• Have fun
• Branding • Collect qualified leads • Increase opportunities • No post event paper work • Upload/modify last minute docs • Get updates on contacts
• Share portable documents
• Get last updates available
• No printing costs • No bar code scanners • Optimise logistics • No waste management • No other giveaway
• Get a valuable social networking tool as a gift
ADVANTAGES – SUMMARISING
Poken S.A. Rue du Pont 22
CH-1003 Lausanne
Switzerland
Phone: +41 21 560 40 05
Email: [email protected]
poken.com
TOGETHER WE CAN DO MORE!
Poken Inc. 955 Alma St, Suite A
Palo Alto
94301, USA
Phone: (650) 427-0596
Email: [email protected]