taking your product international

13
O N O N G U A N G Z H O U S H A N G H A I H O N G K O N G M E L B O G U A N G Z H O U S H A N G H A I H O N G K O N G M E L B O

Post on 18-Oct-2014

284 views

Category:

Technology


1 download

DESCRIPTION

Slides from Aneesh's presentation at Google Campus London (courtesy of Google EDU). Talk focussed on how to approach product development when trying to go international with your product and reach new audiences.

TRANSCRIPT

Page 1: Taking your product international

L O N D O N L O N D O N G U A N G Z H O U S H A N G H A I H O N G K O N G M E L B O U R N E G U A N G Z H O U S H A N G H A I H O N G K O N G M E L B O U R N E

Page 2: Taking your product international

A n e e s h v a r m a

@aneeshvarma

Mobile.

International travel.

China.

Scrambled eggs.

Amazing foods.

London life.

Page 3: Taking your product international

Everyday, retail brands around the world deliver richer customer experiences using our technology.

Experience changes perspective™

Page 4: Taking your product international

Going international

Page 5: Taking your product international

I N T E N T I O N A L Unplanned

Page 6: Taking your product international

Re-imagine the environment. Live

outside the bubble.

Do all customers really have the

same data speeds?

What about restrictions and

blocked services?

Page 7: Taking your product international

The White iPhone effect

Observed in China.

Page 8: Taking your product international

It’s my money, not our money.Observed in Brazil.

Page 9: Taking your product international
Page 10: Taking your product international
Page 11: Taking your product international

Measure everything.

Learn from your data.

Page 12: Taking your product international

Tips

Find friends & student interns

Go down there (if possible) Read and learn Local launch partners Alternate revenue models Offer a general solution as

well

Page 13: Taking your product international

Opportunity to learn something for a pivot?