taking your product international
Post on 18-Oct-2014
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DESCRIPTION
Slides from Aneesh's presentation at Google Campus London (courtesy of Google EDU). Talk focussed on how to approach product development when trying to go international with your product and reach new audiences.TRANSCRIPT
L O N D O N L O N D O N G U A N G Z H O U S H A N G H A I H O N G K O N G M E L B O U R N E G U A N G Z H O U S H A N G H A I H O N G K O N G M E L B O U R N E
A n e e s h v a r m a
@aneeshvarma
Mobile.
International travel.
China.
Scrambled eggs.
Amazing foods.
London life.
Everyday, retail brands around the world deliver richer customer experiences using our technology.
Experience changes perspective™
Going international
I N T E N T I O N A L Unplanned
Re-imagine the environment. Live
outside the bubble.
Do all customers really have the
same data speeds?
What about restrictions and
blocked services?
The White iPhone effect
Observed in China.
It’s my money, not our money.Observed in Brazil.
Measure everything.
Learn from your data.
Tips
Find friends & student interns
Go down there (if possible) Read and learn Local launch partners Alternate revenue models Offer a general solution as
well
Opportunity to learn something for a pivot?