talent communities – what are communities, how to build them and what is their value
TRANSCRIPT
Presented by: Lucian Tarnowski - Founder & CEO
@LucianT
A guide to Talent Engagement in a changing
worldWhat are communities, how to build
them and what is their value?
Topics
Arthur Tarnowski & Vocational Education
Topics
Our mission: Democratize professional education
The Enterprise Talent Engagement Platform
Web 2.0 - Communication is now Multilogue
Stop the noise!
SEO
You’re spending $$s to get people to your careers site
$ $ $ $$ $ $ $$ $ $
8
What happens when visitors reach your site?
Limited choicesLots of informationBUT
Most organisations only broadcast
People are exposed up to 3000 Ads every day
The most effective way to engage talent: Leverage learning content
=Communities naturally form around shared interests or purpose.
Communities: The original form of Social Learning
People learn through discussion – Social learning
Organisations can now join the conversation
EMPLOYER OF CHOICE
Build relationships at scale through engagement
VSNetworks Communities
Create communities with 3 easy steps
Identify your Talent
Improve Candidate Experience with community invitations
The Invitation Landing Page
Join the Deloitte Talent Community
Invite Talent in many ways
Think about Candidate Experience
Add value and nurture your community
Community Management: Host. Participate. Care.
Appreciate and reward your communities
Talent attracts Talent
Become a Talent Organisation
Join the Deloitte Talent Community
The Learning Stream
Learning stream only has content that member chooses to learn for professional development
Members follow topics, people and companies
The Organization Profile
Join the Deloitte Talent Community
Talent community tools
UnknownTalent
KnownTalent
TalentLead
QualifiedLead Candidate New Hire /
Employee Alumni
High Value Engagement Loop
Recycle Recycle Redeploy Rehire
53% of the talent that makes it through the apply process indicates having a prior relationship with the organization. Source: Talent Board - Candidate Experience 2012
80/20 rule applies. Talent has no knowledge of your identity, relevance to them, or an informed perspective.
Talent Engagement Lifecycle
Unknown Talent Known Talent Talent Lead High Value
Loop
Goals • Gain Awareness
• Inform
• Inform• Influence
• Establish Relationship
• Socially Assess
• Influence
• Keep Informed
• Develop• Support
Activities • Post to Topics• SEO• SEM• Referral
Marketing
• Post to Wall• Post to Group• Direct
Message
• Mentor• Establish
Offline Link
• Post to Group
Outcome • Increased Awareness as Relevant/Desired Employer
• Improved Mapping of Potential Workforce
• Identification of Highly Relevant/Desired Talent
• Engaged Relevant Talent Pool Available for Deployment
Talent Engagement Lifecycle
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL
MEDIA!
Companies should NOT treat social media as another channel for broadcasting CRAP!
85% OF SOCIAL MEDIA USERS EXPECT A COMPANY WITH A PRESENCE IN SOCIAL MEDIA
TO INTERACT!
Interact rather than broadcast
The BraveNewTalent difference
Lucian TarnowskiFounder & CEO, BraveNewTalent
UK T: (+44) 207 570 7481E: [email protected]
Twitter: @LucianT
1. Understand who you want to interact with. (Segment)
2. Understand what you want them to do. (User Journey)• Scenario you want to play out -> actions a user
completes to do so -> motivations to act as desired
3. Clearly design/articulate how they will derive ongoing value by engaging with you. (Value Proposition)
4. Recruit your voice. (Actors)
5. Map a content strategy. (Content Drives Discussions)
6. Recognize and reward desired activity (Engage)
Moving Forward