2020 Social: POV on Talent Communities

Because Work is SocialFebruary 2010

Five Reasons Why Business & Work is Social

Conversatio

nConsumer Generated

Content

Collaboration

Collective Intelligence

Community

!

User Generated Content

I just got certified on a new skill and am on a great

project Our feedbac

k system sucks

I love being the

C++ rockstar

here!

Tap into their creativity. Ask them to interpret their work and your brand.

Your prospective employees are socially active

Conversations

Listen to them, reach out to them, engage them in a two-way conversation.

Your employees and prospective employees talking about you, in public.

I have got an offer from this

company. Does it have a culture of work life balance?

Yes! It rocks!

Collaboration

Create rich profiles and shared workspaces to enable people to help each other.

People work together in flow when they connect with each other as people.

How do I connect with the domain experts in

this company?

Let me tell you how!

Community

Build and nurture a community platform to host your customers, partners, employees, and evangelists.

Communities come together around a shared social object: a lifestyle, cause or passion.

I love being

challenged!

I love coding !

I love building apps!

Collective Intelligence

Observe their behavior, ask for their ideas, recognize and reward them for their contribution.

Customers, employees partners and prospective employees can give you new ideas and insights.

Here’s how we

can make it better!

It worked! Thank you!

Here’s an

idea! !

Challenges for Organizations

1. Create a positive employment brand

2. Create a pipeline of superstar candidates

Solutions for <Your Company>1.Listening

& interpreting what your prospective talent desires

2. Find & attract good talent

3. Engage with active prospects

4.Onboarding new recruits

Your Company

5. Alumni connect

Your Employment Brand is not shaped by you

But how people say who you are

So, Listen & participate in relevant conversations•What do your prospective employees really look for in their ideal workplace ?•What’s the perception in the market about your company and it’s culture?•What’s the perception about your competitors?

Monitor Conversations

Use tools like SM2, Buzzstream or Radian6 to listen.

Figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.

Monitor Conversations

http://money.cnn.com/blogs/fortunebestcompanies/2007/01/100-best-companies-to-work-for.htmlhttp://www.glassdoor.com/Reviews/Employee-Review-Southwest-Airlines-RVW318723.htm

What’s the buzz about your company and culture

What are employees and prospective employees of your competitor talking

Personal growth

Community involvement

Upfront employee communications

Your employees and Alumni are rating you

http://www.criticat.com

People sharing information about your organization’s practices, culture, and it can be represented online.

Websites like criticat.com and talentequity.com make it easy to people to analyse such feedback

Finding & Attracting good talent

• Identify, create and participate in relevant online communities•Showcase organizational culture•Advocacy•Talent identification

Be present where the talent can find you

http://drupalmodules.com/ http://knowledgemanagement.ittoolbox.com/

Listen in on communities relevant to your business

Identify active contributors to the community

Encourage your employees to participate in such forums

Project your company as a thought leader

Idea: Social aggregation on Corporate site

http://beta.cpbgroup.com/#cpb

Online platform that aggregates conversations mentioning :– Company– brand/product – Clients/

customers

Social aggregation on Corporate site

http://www.kinaxis.com/manufacturing-central/

Aggregated industry news on Supply Chain management powered by Kinaxis

Social aggregation on Corporate site

Twitter on Zappos: Online platform that aggregates all twitter mentions of :– Zappos– Related

brands/products – Clients/

customers

http://twitter.zappos.com/

Idea: Share your work culture- Social media outposts

http://www.youtube.com/user/JobsAtGEICO

Share employee experiences on social platforms (YouTube, Flickr, Twitter, Facebook)

Showcase your work culture

http://www.workhappynow.com/2009/03/pimped-out-cubicle/

Interesting blog post on how a third person analyses the corporate culture based on a picture found on Flickr

Showcase work culture- Employee blogs

http://www.microspotting.com/

HR and recruitment focused community platform

Employment Branding: EMC

External employment branding- encourages bloggers to act as organic brand ambassadors

EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn

Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer

http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting

Talent Identification Contest

http://www.youngfreealberta.com/

Idea: Launch a series of user generated contest resulting in exciting jobs

Reference: Severus Credit Union launched the contest and made the winners their spokesperson

Talent identification contest

http://code.google.com/android/adc/

Design contests that attract relevant talent

Create virality in your contest to spread the word and engage with a bigger talent pool

Talent identification contest

http://microsoftjobsblog.com/

Most Valued Professional (MVP) program by Microsoft :- recognize the best and brightest from technology communities around the world (not necessarily Mocrosoft employees) with the MVP Award- MVP’s answer more than 10 mn questions on Microsoft technologies every year

Advocacy program

http://www.redbullu.comhttp://blogs.msdn.com/mvpawardprogram/

Idea: Launch an advocacy program to give recognition to brand or business evangelist

Reference: Red bull university and Microsoft MVP program

Advocacy – Back2Campus Cognizant

encourages its employees to visit their colleges as CTS brand ambassadors and interact with students

The mission is three fold - to look out for prospective recruits- share industry knowledge - increase employabilityhttp://campus.cognizant.com/campus_BackToCampus.html

Engaging with active prospects

•Connect active prospects with recruiters•Connect active prospects with current employees•Social background check and evaluation

Connect recruiters with potential employees

http://microsoftjobsblog.com/

Social recruitment platform for potential employees.

Recruiters help with job-hunting, resume writing, interview preparation, etc

Share upcoming job fairs, events, vacancies

Connecting with current employees

Put up the Linkedin API on your website

An active prospect can now see if he/she is directly or indirectly connected with any of your current employees and initiate an engagement

Social background check & evaluation

Use social tools for a thorough background check on potential recruits- Personal blogs-LinkedIn recommendations-Group memberships on LinkedIn-Tweeting pattern

Alumni engagementSome Examples

Alumni networks Sustain formal

relationships with alumni

Help alumni stay connected with each other and your company

Boast about your alumni network

Alumni networks

http://www.southwesterncompanyalumni.com/southwestern-company-alumni-home.aspx

Provide easy communication channels for your alumni to refer potential recruits to your company

Suggested Platform Architecture

1.1 Social Object

2.1 Ladder of Engagement

2.2 Profiles and

Relationships

2.3 Tactical Programs3.1

influencer panel

3.2 Expert blogs

3.3 News Aggregation

3.4 Social Application

3.5 Reputation System

3.6 Facebook/

Twitter integration

#1 CORE #2 STRATEGY#3 CAPABILITIES

#4 SERVICES

4.1 Content Management

4.2 Community

Management

4.3 Influencer Outreach

The community should have all these modules and programs to achieve the stated business objectives.

3.7 Mobile Integration

About 2020 Social

Who Are We

Gaurav Mishra CEOIIMB, Tata Group, Yahoo! Fellow at Georgetown

Dave Evans Consulting DirectorAuthor of ‘Social Media Marketing: An Hour a Day’

Gautam Ghosh ConsultantXLRI, Deloitte, HP, Dell

Strategy & Marketing

Strategy & Marketing

Organizational Development

Kaushal SardaConsultantCapgemini CRM, Uhuroo Founder

Enterprise Software

What Do We DoWe build and nurture online communities for clients

and drive loyalty and advocacy.

help them build strong long-term relationships

to catalyze collaboration and innovation

Ask Us How2020social.com | contact@2020social.com|

@2020socialgaurav@2020social.com@gauravonomics

gautam@2020social.com@gautamghosh

dave@2020social.com@evansdave

kaushal@2020social.com@ksarda