talent development programs for sales & marketing

TALENT DEVELOPMENT

SOLUTIONS

FOR

Sept 2009

SALES & MARKETING

PROFESSIONALS

If you’re in the controlling position of a team or a business, you need to be infinitely adaptable.

Your people need to know you’re steering the ship in the right direction whatever the circumstances.

As your business grows, changes and develops, you have to follow a similar path for your self. to follow a similar path for your self.

Unlearning , Learning and growing at the speed your business environment demands, & set high standards

The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc, Founder of McDonald's

Executive Education is a real benefit whether you’ve been in the job for 30 days or 30 years.

Not only are the challenges you face always changing, but also the ways in which you choose to face them.

With change in scenarios , comes a new management concept on the horizon, and keeping up to date with them allows you the flexibility that is essential to success. allows you the flexibility that is essential to success.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”- Abraham Lincoln (1809 – 1865)American President

Back2Campus Learning brings to you high quality programs for the Sales & Marketing Professionals

The Programs are best in its class with an aim to equip you with latest tools, techniques & strategy. equip you with latest tools, techniques & strategy.

Arm your self with right skills acquired by high quality management education

“Study as if you were going to live forever :-Maria Mitchell (1818 –1889) American Astronomer

1.Advanced Program in Strategic Management - IIM CalcuttaSuccess is combination of right strategy & hard work

2.Certification Program In Digital Marketing - IDM UK

PROGRAMS PROGRAMS

3.Advanced Program in Sales & Marketing – IIM CalcuttaPeople who are in the front need to sharpen their skills more often

2.Certification Program In Digital Marketing - IDM UK

If the medium is digital, the marketer can’t afford to be in print world

Advanced Program in Strategic Management

-IIM Calcutta-IIM Calcutta

Advanced Program in Strategic Management -IIM Calcutta

Who should attend?

• Managers in organizations who are currently in roles that require them to handle strategic issues

• Senior & middle level managers and profit centre heads Senior & middle level managers and profit centre heads

• Professionals in Corporate Planning

• Sales & Marketing Professionals

• M& A Professionals

• Head of Departments


Why This Program ?

• To develop the strategic thinking & vision

• Learn the core aspect of strategic management

• Have your questions answered from the best professors• Have your questions answered from the best professors

• Network with professionals & get the peer learning

• Learn while you work, evening classes in your city

• Comes from the great business school

• Certificate from IIM Calcutta

• Strategic Thinking: Simulating wars

• Institutions and Power

• Institutional innovation and business development with non-linear profits

Program Contents


non-linear profits

• Understanding competition

• Strategic challenge in new marketing approaches: Customization, individuated business solutions and the new consumer sovereignty

• Electronic marketplaces, auctions, intermediation, commodity exchanges and trading platforms

Program Contents


• Property Rights and strategies in knowledge businesses: Regulation, law and strategy

• Understanding evolving financial and risk markets

• Strategizing in a network: Exploring modes of cooperation

• Strategizing in a network: Exploring modes of cooperation

• Exposure to analytical tools for network analysis and visualization

• Merger and Acquisitions

• Exposure to system thinking and tools of system dynamic analysis

• Leadership and Transformation

Program Directors :Prof. Biswatosh Saha & Prof. Suhsil Khanna

Duration : 6 Months

Eligibility : Graduation and/or Post Graduation in any discipline with 50% marks (Aggregate)


marks (Aggregate)

Schedule : 3 hrs on Friday:1830 Hrs & 4+3 days of Campus Visits

Pedagogy : Lectures ,Extensive Case Studies, Live Corporate Examples, General Discussions in the Class

Certificate : Certificate of Participation from IIM Calcutta upon Completion

Program Fees : Rs.85,000 + 2,500 per day for Campus Visit

Certificate in Digital Marketing

- Institute of Direct Marketing (IDM) UK - Institute of Direct Marketing (IDM) UK

IDM Certificate in Digital Marketing -IDM UK

Who should attend?

• Marketers who are actively involved in the operational

aspects of planning and managing digital or multi-

channel marketing campaigns using Digital Mediachannel marketing campaigns using Digital Media

• IT & Telecom Professionals in the technology side

Involved in implementing digital marketing projects


Why Enroll ?

• Get the a structured formal education on the subject

• Internationally recognized Certification

• Get equipped with knowledge of digital media

• Understand how it is different from traditional medium

• Study while you work, an online program

• A dedicated tutor assigned for each student

• 2 days Face to face workshop in Mumbai, India

1: The digital marketing landscape 2: Search marketing 3: Email marketing 4: Display advertising

Program Modules


4: Display advertising 5: Affiliate marketing 6: Online PR 7: Emerging digital media 8: Understanding the digital customer

9: Planning and integrating digital campaigns 10: Data management and database applications 11: Principles of website design: customer experience

and usability

Program Modules


and usability 12: Planning and managing website development 13: Producing great digital creative 14: Regulation, permission and codes of practice 15: Optimising your digital marketing

•The Institute of Direct Marketing is Europe's leading body for the professional development of direct, data and digital marketing• Is the leading internationally recognised body for the professional development of direct, data and digital marketing• It sets standards and promotes marketing excellence by providing comprehensive professional development and training, education, qualifications and information services

About the Institute


qualifications and information services• Awarded Institute status by the UK Department of Trade and Industry in 1993•The IDM is at the leading edge of one-to-one marketing and is dedicated to keeping the marketing profession abreast of new technology, the new media and the latest business practice•The IDM has till date:

• Trained more than 45,000 marketers on open courses and more than 10,000 through in-company programs across 28 countries

• Tutored more than 8,000 through our professional qualifications • Welcomed more than 15,000 marketers to their events and

conferences www.theidm.com

Duration : 1 Year followed by Certification Exam

Pedagogy : Online Study , Assessment & Personal Tutor from IDM UK + 2 days of Workshop in Mumbai


Tutor from IDM UK + 2 days of Workshop in Mumbai

Certificate : Certification from IDM UK

Program Fees : Rs.95,000 > Special Indian Price

+ Lodging & Boarding Charges in Mumbai

Advanced Program in Sales & Marketing

-IIM Calcutta-IIM Calcutta

Advanced Program in Sales & Marketing -IIM Calcutta

Who should attend?

• Mid- to senior-level marketing & sales managers seeking to enhance their skills through a structured approach

• Recently appointed marketing & Sales professionals with a Recently appointed marketing & Sales professionals with a career in the sales/marketing function.

• Managers in any functional area who need to develop a proficiency in marketing & sales

• Professionals who are likely to grow in to manager level soon


Why This Program ?

• To get formal education in sales & marketing

• Learn new concepts

• To develop knowledge and competence for effective market To develop knowledge and competence for effective market planning and execution

• Appreciate the organizational context of marketing decision making and issues thereof

• Have your questions answered from the best professors

• Network with professionals & get the peer learning

• Learn while you work, week end classes in your city

• Certificate from IIM Calcutta

Foundation Courses

• Marketing Management

• Consumer Behavior

• Quantitative Methods for Marketing Decisions

Program Contents


• Quantitative Methods for Marketing Decisions

• Financial Acumen for Sales and Marketing

Program Contents


Advanced Courses

• Sales and Distribution Management

• Customer Relationship Management

• Strategic Brand Management• Strategic Brand Management

• Strategic Aspects of Marketing

• B2B Marketing

• Organizational and People Issues in Marketing

• Product Management

Program Directors :Professor Prashant Mishra

Duration : 12 Months

Eligibility : Graduation and/or Post Graduation in any discipline with 50% marks (Aggregate) . Minimum for 5 years of work exp


marks (Aggregate) . Minimum for 5 years of work exp

Schedule : 3 hrs on Sunday :1830 Hrs & 3 days of Campus Visits

Pedagogy : Lectures ,Extensive Case Studies, Live Corporate Examples, General Discussions in the Class

Certificate : Certificate of Participation from IIM Calcutta upon Completion

Program Fees : Rs.148,000 + 4,000 per day for Campus VisitPay in Installments Or Avail a Bank Loan

To facilitate the career development of working professionals at all levels through

quality education programs

AND

OUR MISSIONOUR MISSION

AND

Bring in the right programs

To bridge the skill & talent gaps in the Industry

Education is not the filling of a bucket, but the lighting of a fire.-- W. B. Yeats

CONTACT US FOR ADMISSIONS

AND CORPORATE PRESENTATIONS

E: [email protected] : + 91.11.2953 5182M: + 91.98108 62192

All Programs from IIM Calcutta Available on Distributed Learning Platform at 17 locations in India

Thank You !Thank You !

Abhinav SaralPrincipal Consultant

.

talent development programs for sales & marketing

Documents